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Unlocking the American Dream | Jean Case | TEDxMidAtlantic


[Music]

[Music] [Applause]

[Applause]

[Applause] entrepreneurs tireless dogged

entrepreneurs tireless dogged

entrepreneurs tireless dogged risk-takers giving it their all and

risk-takers giving it their all and

risk-takers giving it their all and putting it all on the line we celebrate

putting it all on the line we celebrate

putting it all on the line we celebrate our entrepreneurial culture in America

our entrepreneurial culture in America

our entrepreneurial culture in America the great entrepreneurs and the great

the great entrepreneurs and the great

the great entrepreneurs and the great companies that they’ve built indeed the

companies that they’ve built indeed the

companies that they’ve built indeed the American Dream itself is built on the

American Dream itself is built on the

American Dream itself is built on the belief that anyone from anywhere can

belief that anyone from anywhere can

belief that anyone from anywhere can take forward the next big idea and let’s

take forward the next big idea and let’s

take forward the next big idea and let’s remember 250 years ago America itself

remember 250 years ago America itself

remember 250 years ago America itself was just a start-up and no telling of

was just a start-up and no telling of

was just a start-up and no telling of the American story would be complete

the American story would be complete

the American story would be complete without the telling of our great

without the telling of our great

without the telling of our great innovators and entrepreneurs like Thomas

innovators and entrepreneurs like Thomas

innovators and entrepreneurs like Thomas Edison who didn’t just start the General

Edison who didn’t just start the General

Edison who didn’t just start the General Electric Company his innovations

Electric Company his innovations

Electric Company his innovations literally lit up the world or Alexander

literally lit up the world or Alexander

literally lit up the world or Alexander Graham Bell whose contributions brought

Graham Bell whose contributions brought

Graham Bell whose contributions brought us Bell Telephone Company but more

us Bell Telephone Company but more

us Bell Telephone Company but more importantly help create the connected

importantly help create the connected

importantly help create the connected world that we all enjoy today or even

world that we all enjoy today or even

world that we all enjoy today or even the creative spirit of Walt Disney whose

the creative spirit of Walt Disney whose

the creative spirit of Walt Disney whose company has entertained families for

company has entertained families for

company has entertained families for generations now for nearly a hundred

generations now for nearly a hundred

generations now for nearly a hundred years and those that have followed in

years and those that have followed in

years and those that have followed in their footsteps from Mark Zuckerberg to

their footsteps from Mark Zuckerberg to

their footsteps from Mark Zuckerberg to Elon Musk to Steve Jobs it’s

Elon Musk to Steve Jobs it’s

Elon Musk to Steve Jobs it’s breathtaking to think about the impact

breathtaking to think about the impact

breathtaking to think about the impact on society just these few innovators and

on society just these few innovators and

on society just these few innovators and entrepreneurs have had so I started my

entrepreneurs have had so I started my

entrepreneurs have had so I started my career in technology helping to build

career in technology helping to build

career in technology helping to build the internet revolution that gave me a

the internet revolution that gave me a

the internet revolution that gave me a terrific view and an understanding of

terrific view and an understanding of

terrific view and an understanding of how the entrepreneurial spirit has the

how the entrepreneurial spirit has the

how the entrepreneurial spirit has the power to change the world indeed I

power to change the world indeed I

power to change the world indeed I didn’t see the internet as a product or

didn’t see the internet as a product or

didn’t see the internet as a product or a technology

a technology

a technology I saw it as a movement that could

I saw it as a movement that could

I saw it as a movement that could democratize access to ideas information

democratize access to ideas information

democratize access to ideas information and communication for people everywhere

and communication for people everywhere

and communication for people everywhere in fact those of us working to take the

in fact those of us working to take the

in fact those of us working to take the Internet to the masses in those early

Internet to the masses in those early

Internet to the masses in those early days or animated by to questions who

days or animated by to questions who

days or animated by to questions who haven’t we reached and who isn’t in the

haven’t we reached and who isn’t in the

haven’t we reached and who isn’t in the arena building the next great

arena building the next great

arena building the next great innovations and the next great companies

innovations and the next great companies

innovations and the next great companies that could change the world and recently

that could change the world and recently

that could change the world and recently as I’ve been working in the startup

as I’ve been working in the startup

as I’ve been working in the startup community I came to realize a few things

community I came to realize a few things

community I came to realize a few things are true today

are true today

are true today we aren’t tapping the full potential of

we aren’t tapping the full potential of

we aren’t tapping the full potential of innovation and ingenuity in this great

innovation and ingenuity in this great

innovation and ingenuity in this great nation because although we’ve built a

nation because although we’ve built a

nation because although we’ve built a startup culture that’s powered our

startup culture that’s powered our

startup culture that’s powered our economy and brought jobs and improved

economy and brought jobs and improved

economy and brought jobs and improved lives we’ve been building it with one

lives we’ve been building it with one

lives we’ve been building it with one hand tied behind our back because the

hand tied behind our back because the

hand tied behind our back because the entrepreneurial path that has led to

entrepreneurial path that has led to

entrepreneurial path that has led to many of these iconic companies that

many of these iconic companies that

many of these iconic companies that breakthrough has favored just a limited

breakthrough has favored just a limited

breakthrough has favored just a limited view most of them men and most of them

view most of them men and most of them

view most of them men and most of them white but here’s the good news

white but here’s the good news

white but here’s the good news that means there’s a powerful

that means there’s a powerful

that means there’s a powerful opportunity to seize here by simply

opportunity to seize here by simply

opportunity to seize here by simply extending the same benefits to more

extending the same benefits to more

extending the same benefits to more segments of society so there’s lots of

segments of society so there’s lots of

segments of society so there’s lots of different businesses in America and in

different businesses in America and in

different businesses in America and in fact the vast vast majority of them are

fact the vast vast majority of them are

fact the vast vast majority of them are small businesses and many of those small

small businesses and many of those small

small businesses and many of those small businesses don’t actually aspire to

businesses don’t actually aspire to

businesses don’t actually aspire to become big businesses someday but that’s

become big businesses someday but that’s

become big businesses someday but that’s not the sector I want to talk to you

not the sector I want to talk to you

not the sector I want to talk to you about the sector I want to talk to you

about the sector I want to talk to you

about the sector I want to talk to you about is what we call the high-growth

about is what we call the high-growth

about is what we call the high-growth sector entrepreneurs who start companies

sector entrepreneurs who start companies

sector entrepreneurs who start companies with big ideas and big dreams that they

with big ideas and big dreams that they

with big ideas and big dreams that they can grow and become successful – you

can grow and become successful – you

can grow and become successful – you know some of these companies Tesla Whole

know some of these companies Tesla Whole

know some of these companies Tesla Whole Foods Google Airbnb and Starbucks and

Foods Google Airbnb and Starbucks and

Foods Google Airbnb and Starbucks and what do they share in common they’ve all

what do they share in common they’ve all

what do they share in common they’ve all been powered by something called venture

been powered by something called venture

been powered by something called venture capital and in fact venture capital has

capital and in fact venture capital has

capital and in fact venture capital has become a focus of great study in recent

become a focus of great study in recent

become a focus of great study in recent you

you

you Stanford Business School did a study and

Stanford Business School did a study and

Stanford Business School did a study and came out with this to say venture

came out with this to say venture

came out with this to say venture capital has profoundly changed the US

capital has profoundly changed the US

capital has profoundly changed the US economy it has become the dominant force

economy it has become the dominant force

economy it has become the dominant force in the funding of new innovative

in the funding of new innovative

in the funding of new innovative companies so what is venture capital

companies so what is venture capital

companies so what is venture capital anyway well as its name suggests its

anyway well as its name suggests its

anyway well as its name suggests its capital it’s cash infused in a company

capital it’s cash infused in a company

capital it’s cash infused in a company at a very early stage that can also

at a very early stage that can also

at a very early stage that can also often be transformative for a young

often be transformative for a young

often be transformative for a young company but it also brings things like

company but it also brings things like

company but it also brings things like coaching and mentoring and strategic

coaching and mentoring and strategic

coaching and mentoring and strategic advice sometimes when it’s needed most

advice sometimes when it’s needed most

advice sometimes when it’s needed most and it often brings an entrepreneur

and it often brings an entrepreneur

and it often brings an entrepreneur access into an elite network of powerful

access into an elite network of powerful

access into an elite network of powerful people’s or other successful companies

people’s or other successful companies

people’s or other successful companies that can be game-changing for a young

that can be game-changing for a young

that can be game-changing for a young firm or a new entrepreneur but if you

firm or a new entrepreneur but if you

firm or a new entrepreneur but if you peel back the onion and say gosh so this

peel back the onion and say gosh so this

peel back the onion and say gosh so this really looks like jet fuel that powers

really looks like jet fuel that powers

really looks like jet fuel that powers companies that have the potential to

companies that have the potential to

companies that have the potential to break out who’s getting this venture

break out who’s getting this venture

break out who’s getting this venture capital in recent years only 10 percent

capital in recent years only 10 percent

capital in recent years only 10 percent of venture capital has gone to companies

of venture capital has gone to companies

of venture capital has gone to companies with a female founder and if you flip

with a female founder and if you flip

with a female founder and if you flip that that means that 90 percent has gone

that that means that 90 percent has gone

that that means that 90 percent has gone to men and only 1 percent have gone to

to men and only 1 percent have gone to

to men and only 1 percent have gone to companies with an african-american

companies with an african-american

companies with an african-american founder and 75% of all Venter capital

founder and 75% of all Venter capital

founder and 75% of all Venter capital went to just three states California New

went to just three states California New

went to just three states California New York and Massachusetts so what’s going

York and Massachusetts so what’s going

York and Massachusetts so what’s going on here why are we putting all of our

on here why are we putting all of our

on here why are we putting all of our eggs in a small basket well could be a

eggs in a small basket well could be a

eggs in a small basket well could be a lot of things right maybe women and

lot of things right maybe women and

lot of things right maybe women and people of color aren’t actually starting

people of color aren’t actually starting

people of color aren’t actually starting new firms maybe there isn’t really a

new firms maybe there isn’t really a

new firms maybe there isn’t really a performance track record that we can

performance track record that we can

performance track record that we can look at and feel good about investment

look at and feel good about investment

look at and feel good about investment in this segment and maybe those states

in this segment and maybe those states

in this segment and maybe those states between the coasts may be successful

between the coasts may be successful

between the coasts may be successful companies aren’t being started there

companies aren’t being started there

companies aren’t being started there well turns out that the fastest-growing

well turns out that the fastest-growing

well turns out that the fastest-growing segment of entrepreneurs are women in

segment of entrepreneurs are women in

segment of entrepreneurs are women in fact women-owned firms are growing at a

fact women-owned firms are growing at a

fact women-owned firms are growing at a rate 1.5 times faster than the national

rate 1.5 times faster than the national

rate 1.5 times faster than the national average there are more than 9 million

average there are more than 9 million

average there are more than 9 million women owned firms in the United States

women owned firms in the United States

women owned firms in the United States an african-american owned firms they’re

an african-american owned firms they’re

an african-american owned firms they’re growing at a rate of 60% while non

growing at a rate of 60% while non

growing at a rate of 60% while non minority firms are growing at a rate of

minority firms are growing at a rate of

minority firms are growing at a rate of just 9% Hispanic entrepreneurs have

just 9% Hispanic entrepreneurs have

just 9% Hispanic entrepreneurs have tripled there’s more than 2 million in

tripled there’s more than 2 million in

tripled there’s more than 2 million in the United States right now so they’re

the United States right now so they’re

the United States right now so they’re definitely out there so could it be this

definitely out there so could it be this

definitely out there so could it be this performance thing let’s look at some

performance thing let’s look at some

performance thing let’s look at some data if we’ve looked at women led

data if we’ve looked at women led

data if we’ve looked at women led organizations what do we see they

organizations what do we see they

organizations what do we see they outperformed the S&P 500 by 3x and one

outperformed the S&P 500 by 3x and one

outperformed the S&P 500 by 3x and one firm peeled back their portfolio of

firm peeled back their portfolio of

firm peeled back their portfolio of investments and they found that the

investments and they found that the

investments and they found that the firms with a female founder performs 63

firms with a female founder performs 63

firms with a female founder performs 63 percent better than firms with all-male

percent better than firms with all-male

percent better than firms with all-male founding teams and Forbes reported

founding teams and Forbes reported

founding teams and Forbes reported racially diverse organizations

racially diverse organizations

racially diverse organizations outperformed by 35 percent so they’re

outperformed by 35 percent so they’re

outperformed by 35 percent so they’re clearly performing these segments are

clearly performing these segments are

clearly performing these segments are and in some cases outperforming okay so

and in some cases outperforming okay so

and in some cases outperforming okay so what about those flyover states that

what about those flyover states that

what about those flyover states that don’t get much venture capital what’s

don’t get much venture capital what’s

don’t get much venture capital what’s happening there there’s a growing view

happening there there’s a growing view

happening there there’s a growing view that the successful companies are being

that the successful companies are being

that the successful companies are being started in Silicon Valley or just on the

started in Silicon Valley or just on the

started in Silicon Valley or just on the coasts what this map of the United

coasts what this map of the United

coasts what this map of the United States draws out where we find the

States draws out where we find the

States draws out where we find the fortune 500 and why does that matter

fortune 500 and why does that matter

fortune 500 and why does that matter because any definition of a successful

because any definition of a successful

because any definition of a successful startup is one that makes it to the

startup is one that makes it to the

startup is one that makes it to the fortune 500 the elite 500 and as you can

fortune 500 the elite 500 and as you can

fortune 500 the elite 500 and as you can see these successful companies have been

see these successful companies have been

see these successful companies have been started all over America many of them

started all over America many of them

started all over America many of them between the coasts so what is holding us

between the coasts so what is holding us

between the coasts so what is holding us back then what could it be

back then what could it be

back then what could it be there’s been a lot of focus lately on

there’s been a lot of focus lately on

there’s been a lot of focus lately on something called unconscious bias and

something called unconscious bias and

something called unconscious bias and put simply this is the effect on our

put simply this is the effect on our

put simply this is the effect on our decision-making in our perceptions

decision-making in our perceptions

decision-making in our perceptions based on our own backgrounds often

based on our own backgrounds often

based on our own backgrounds often unknowingly making decisions based on

unknowingly making decisions based on

unknowingly making decisions based on our own experiences TechCrunch took a

our own experiences TechCrunch took a

our own experiences TechCrunch took a look at this and said entrepreneurs will

look at this and said entrepreneurs will

look at this and said entrepreneurs will be categorized as similar if they have a

be categorized as similar if they have a

be categorized as similar if they have a shared parallel experience with the

shared parallel experience with the

shared parallel experience with the investor and they will have a distinct

investor and they will have a distinct

investor and they will have a distinct advantage if they do now consider that

advantage if they do now consider that

advantage if they do now consider that 93% of the investing managers of the

93% of the investing managers of the

93% of the investing managers of the leading 100 firms are men to overcome it

leading 100 firms are men to overcome it

leading 100 firms are men to overcome it we must recognize that unconscious bias

we must recognize that unconscious bias

we must recognize that unconscious bias is real

is real

is real and by the way isn’t it natural that the

and by the way isn’t it natural that the

and by the way isn’t it natural that the people in our networks are people

people in our networks are people

people in our networks are people similar to us and the people that we

similar to us and the people that we

similar to us and the people that we closely relate to and understand are

closely relate to and understand are

closely relate to and understand are people similar to us it’s only natural

people similar to us it’s only natural

people similar to us it’s only natural but we must recognize it and we need to

but we must recognize it and we need to

but we must recognize it and we need to take steps to level the playing field so

take steps to level the playing field so

take steps to level the playing field so that budding entrepreneurs everywhere

that budding entrepreneurs everywhere

that budding entrepreneurs everywhere and heard of their size their shape

and heard of their size their shape

and heard of their size their shape their color where they come from or

their color where they come from or

their color where they come from or their background can believe that they

their background can believe that they

their background can believe that they can get that jet fuel and maybe build

can get that jet fuel and maybe build

can get that jet fuel and maybe build the next great American company

the next great American company

the next great American company entrepreneurs like Shaw’s Eva’s room

entrepreneurs like Shaw’s Eva’s room

entrepreneurs like Shaw’s Eva’s room Ozzy was a child of immigrants who came

Ozzy was a child of immigrants who came

Ozzy was a child of immigrants who came to America when she was young and she

to America when she was young and she

to America when she was young and she found a path that led her to Columbia

found a path that led her to Columbia

found a path that led her to Columbia Business School and while she was at

Business School and while she was at

Business School and while she was at Columbia she befriended a bunch of young

Columbia she befriended a bunch of young

Columbia she befriended a bunch of young moms and she heard a common theme they

moms and she heard a common theme they

moms and she heard a common theme they were having trouble finding healthy baby

were having trouble finding healthy baby

were having trouble finding healthy baby food alternatives as the new sort of

food alternatives as the new sort of

food alternatives as the new sort of health focus and organic movement was

health focus and organic movement was

health focus and organic movement was taking place so Shazi saw an opportunity

taking place so Shazi saw an opportunity

taking place so Shazi saw an opportunity she said I can solve that problem and

she said I can solve that problem and

she said I can solve that problem and she created a company called happy

she created a company called happy

she created a company called happy family as founder and CEO happy family

family as founder and CEO happy family

family as founder and CEO happy family has found so much success that inc

has found so much success that inc

has found so much success that inc magazine named it one of the fastest

magazine named it one of the fastest

magazine named it one of the fastest growing companies in the United States

growing companies in the United States

growing companies in the United States two years in a row and fast company

two years in a row and fast company

two years in a row and fast company called Shazi a rock star of the new

called Shazi a rock star of the new

called Shazi a rock star of the new economy this is Steph Spears

economy this is Steph Spears

economy this is Steph Spears Steph is founder and CEO of a company

Steph is founder and CEO of a company

Steph is founder and CEO of a company called solstice Steph was raised by a

called solstice Steph was raised by a

called solstice Steph was raised by a single mom on welfare and through that

single mom on welfare and through that

single mom on welfare and through that experience she watched her mom struggle

experience she watched her mom struggle

experience she watched her mom struggle to pay the monthly bills to make it all

to pay the monthly bills to make it all

to pay the monthly bills to make it all work so when the solar revolution came

work so when the solar revolution came

work so when the solar revolution came along stuff got really excited about its

along stuff got really excited about its

along stuff got really excited about its potential to address families like the

potential to address families like the

potential to address families like the one she was raised in so she saw an

one she was raised in so she saw an

one she was raised in so she saw an opportunity so she looked at the solar

opportunity so she looked at the solar

opportunity so she looked at the solar revolution she was stunned to learn

revolution she was stunned to learn

revolution she was stunned to learn something was true tens of millions of

something was true tens of millions of

something was true tens of millions of households are potentially locked out of

households are potentially locked out of

households are potentially locked out of the solar revolution simply because they

the solar revolution simply because they

the solar revolution simply because they rent their house or they’re a low-income

rent their house or they’re a low-income

rent their house or they’re a low-income family or maybe their house is just

family or maybe their house is just

family or maybe their house is just positioned in the wrong way but that

positioned in the wrong way but that

positioned in the wrong way but that fact didn’t dodge Steph in fact it

fact didn’t dodge Steph in fact it

fact didn’t dodge Steph in fact it inspired her so what did she create

inspired her so what did she create

inspired her so what did she create through solstice these are community

through solstice these are community

through solstice these are community solar farms that neighborhoods can share

solar farms that neighborhoods can share

solar farms that neighborhoods can share their low-cost access to solar think of

their low-cost access to solar think of

their low-cost access to solar think of it as the sharing economy for those who

it as the sharing economy for those who

it as the sharing economy for those who need it most so really the question is

need it most so really the question is

need it most so really the question is here how do we get more Shahs ease and

here how do we get more Shahs ease and

here how do we get more Shahs ease and how do we get more stuffs today I want

how do we get more stuffs today I want

how do we get more stuffs today I want to propose five new rules that perhaps

to propose five new rules that perhaps

to propose five new rules that perhaps if followed could be game-changing rule

if followed could be game-changing rule

if followed could be game-changing rule number one let’s lose the stereotypes

number one let’s lose the stereotypes

number one let’s lose the stereotypes that have been holding us back this is a

that have been holding us back this is a

that have been holding us back this is a recent Google search under successful

recent Google search under successful

recent Google search under successful entrepreneurs now it’s not really about

entrepreneurs now it’s not really about

entrepreneurs now it’s not really about Google is it because their algorithms

Google is it because their algorithms

Google is it because their algorithms just rely on what’s out there in pop

just rely on what’s out there in pop

just rely on what’s out there in pop culture and media in movies and in

culture and media in movies and in

culture and media in movies and in television we need to begin to focus on

television we need to begin to focus on

television we need to begin to focus on other great entrepreneurs that come from

other great entrepreneurs that come from

other great entrepreneurs that come from other sectors like Daymond John like

other sectors like Daymond John like

other sectors like Daymond John like tory burch and yes like Oprah Winfrey

tory burch and yes like Oprah Winfrey

tory burch and yes like Oprah Winfrey rule number two recognize that

rule number two recognize that

rule number two recognize that unconscious bias is real it doesn’t have

unconscious bias is real it doesn’t have

unconscious bias is real it doesn’t have to be intentional but it will play a

to be intentional but it will play a

to be intentional but it will play a role if we are not intentional which

role if we are not intentional which

role if we are not intentional which brings us to rule number three be

brings us to rule number three be

brings us to rule number three be intentional let’s really put our efforts

intentional let’s really put our efforts

intentional let’s really put our efforts into extending

into extending

into extending the same privileges that have been there

the same privileges that have been there

the same privileges that have been there for limited few to many many new

for limited few to many many new

for limited few to many many new segments of society rule number four

segments of society rule number four

segments of society rule number four diverse entrepreneurs are going to bring

diverse entrepreneurs are going to bring

diverse entrepreneurs are going to bring us new diverse kinds of innovations

us new diverse kinds of innovations

us new diverse kinds of innovations think about Steph if her mom hadn’t

think about Steph if her mom hadn’t

think about Steph if her mom hadn’t struggled so much to meet basic bills

struggled so much to meet basic bills

struggled so much to meet basic bills she might not have seen the need to

she might not have seen the need to

she might not have seen the need to address that market there’s an exciting

address that market there’s an exciting

address that market there’s an exciting opportunity in our communities if

opportunity in our communities if

opportunity in our communities if diverse entrepreneurs who see things a

diverse entrepreneurs who see things a

diverse entrepreneurs who see things a little differently come in and mix it up

little differently come in and mix it up

little differently come in and mix it up and bring us all kinds of new

and bring us all kinds of new

and bring us all kinds of new innovations and finally rule number five

innovations and finally rule number five

innovations and finally rule number five be fearless and get in the arena so no

be fearless and get in the arena so no

be fearless and get in the arena so no matter who you are there’s a role you

matter who you are there’s a role you

matter who you are there’s a role you can play help champion the need for

can play help champion the need for

can play help champion the need for entrepreneurship for all share the

entrepreneurship for all share the

entrepreneurship for all share the stories in the data that I’ve shared

stories in the data that I’ve shared

stories in the data that I’ve shared with you today look at your network and

with you today look at your network and

with you today look at your network and asked do you know some others who can

asked do you know some others who can

asked do you know some others who can help do more here and finally if you’re

help do more here and finally if you’re

help do more here and finally if you’re out there and you have a new idea be

out there and you have a new idea be

out there and you have a new idea be fearless start your own next great

fearless start your own next great

fearless start your own next great American company so these are the faces

American company so these are the faces

American company so these are the faces of founders they’ve all started new

of founders they’ve all started new

of founders they’ve all started new companies and have big dreams their hope

companies and have big dreams their hope

companies and have big dreams their hope is that this is their moment in the

is that this is their moment in the

is that this is their moment in the American story from Alexander Graham

American story from Alexander Graham

American story from Alexander Graham Bell to Oprah Winfrey to Steve Jobs

Bell to Oprah Winfrey to Steve Jobs

Bell to Oprah Winfrey to Steve Jobs American ingenuity has brought us the

American ingenuity has brought us the

American ingenuity has brought us the quality of life we enjoy today

quality of life we enjoy today

quality of life we enjoy today so let’s seize this moment together

so let’s seize this moment together

so let’s seize this moment together this powerful opportunity to democratize

this powerful opportunity to democratize

this powerful opportunity to democratize entrepreneurship strengthen our economy

entrepreneurship strengthen our economy

entrepreneurship strengthen our economy and make sure that anyone from anywhere

and make sure that anyone from anywhere

and make sure that anyone from anywhere has a fair shot at the American dream

has a fair shot at the American dream

has a fair shot at the American dream thank you very much

thank you very much

thank you very much [Applause]

”

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