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you do not find that the world is in
collapse they change that
that’s not what it was and that
it was better before our parents say
s is moved thirty years ago our great
parents were saying these themes there are
sixty years that our great ones said
great-grandparents and finally
the future is what we preferred the one
tomorrow to try to answer to
this question I propose to you
take a time machine
excuse me and so he was never
as easy to move ever
also easy and accessible
communicate with loved ones
he is sure that at one time
he was still a lot more
complicated to communicate is
today very simple to send in
whatsapp in the mid- eighteenth century
Paris was considered a
capital city
beautiful in all its splendor but
Parisians like filthy before
the arrival of mister trash who has
put in place all the management of
waste you ladies it’s in 1944 that
you could finally express yourself
politically and it’s barely
fifty years that you have the
opportunity to work with our
authorization and further progress to
make
Finally, it is much more difficult
in the middle of the eighteenth century always
one in two children had the possibility
to blow his tenth candle and
life expectancy was 25 years
so I do not want to rot you
evening but as you can
to see it’s not so catastrophic
that I will tell you about myself
2006 I accomplished my dream
teenager ie to undertake
so I bought out my business at
the age of 28 in the vdl sector
recreational vehicles neither more nor less
than motorhomes caravans and
mobile homes
the recovery went very well
roughly speaking until the first days
and yes young ambitious but I had not
a great knowledge of the company
I thought she would handle herself behind
a computer and with a good suit
tie
and with caricature obviously it is
very very difficult to communicate in
tie suit with a customer who
arrives in flip flops and shorts and in march
it took me six months to adapt
six months to change to understand
a company does not mind
behind a computer and six months to
to understand that it was also necessary
dress so I swapped my
pants against jeans and a shirt
after this basic change has happened
2008
the hecatomb the earthquake the tsunami our
market has lost more than 20%
the concessions fell some
after others
action trigano company which is a
actor walks a major player in
our market went from 45 euros to
four wheels is there when I went to
conventions all my confreres me
said to my Julian but it’s the
panic
what are we going to do what are we
will become it has always worked
for 30 years and me in the depths of me
I said to myself but it’s great
Julienne you have a huge chance all this
which you have implemented for two years
everything you thought fit to change
well you’ll be able to apply it and
justify that it is not a crisis
but a simple mutation
I was lucky to have four
collaborators who believed in this young
contractor
today his four collaborators
have become 85 employees 85
gold collaborators for whom the
change is not inevitable but
that it is profitable
the changing version is the own
of the individual we are not at all afraid of
change for the others no this would be
far too easy we are afraid of change
for oneself it’s inherent to nature
human France
is a country that is refractory to
cultural change anxiety
panic stress depresses in the face of
change then that’s what
built life more than 20 years ago
my only problem when I went
an evening was to know if I was going
there choose blondes or brunettes I seem
beer that we are well a good okay
today I have two wonderful
children who basically have is
radically changed my life but what
happiness
fight against change will destroy
your happiness he was naked at his table
so much the master of his side I
goes into a completely different register I
will you talk about a company that
is called kodak that everyone
knows who was born at the end of
1800s big companies sitting
on a business model that is based on
recurrence
that is, every time you
take a picture each time kodak
touched money
this business has gone up to four
twenty thousand employees a machine to
cash a century after creating the
break in photography
they filed for bankruptcy in January
2012
they then restructure themselves selling
many patents he employs
today seven thousand 500
contributors
so you probably know you
probably know the story of
kodak
but what is less known is that kodak
had already invented
the digital camera in 1975
so for sure he was not very
very handy for taking alone
girls and to go down the slopes of
ski
but they had at least the gift
to exist and it is in 1989 that it is
released as we know it today
with a memory card with sound
autonomy its battery
all that to say that he is a lot
more difficult to adapt than
to innovate in a completely different way
lie mac
when he came out michael dell then
leader in the world of business the
haunt computers and and black beige
or gray made fun of apple since
had created the break by removing
floppy drive and then had
created this this imac tart
michael dell said apple it’s time to
return the money to the shareholders
we know more
in another register still some
years later steve jobs sort
the iphone is then nokia leader
global mobile phone with
more than 50% market said if apple
knew how to make phones that
we know the rest
blackberry leader in the business has
said anyway we are quiet
customers will never want to
touch keyboard
they want physical keyboards on
knows next
steve ballmer to their boss of
microsoft to make fun of apple being
very happy with his strategy and said
no customer will want to buy a
phone over $ 500 we know the
after
all that to say that we are never
sitting on of the acquired the world changes
but not that now he has moved
he moves and he will always move then I
do not know what we will be in ten years
and I think it’s pretty good
new but it will have to be ready yes
maybe we’ll eat pizzas
who will come out of a printer
yes maybe we will not drive
more vehicles yes maybe that
our children will be guarded by
robots and yes maybe we’ll be
permanently monitored by drones
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good or not good
society will only accept what is
good for her do not worry it’s the
law of big numbers every
developments that have been favorable have
been accepted by our company
einstein said the madness is to do
and do the same thing again and
still waiting for a result
different from my business I do not
reproach that never quinquin of
have been mistaken in having tried to
move things rather than stay
inactive then if you think the
change does not help the
success especially do not change anything and if
you think that enchantment is not
positive in the business so try
immobility
I will finish with a quote from Darwin
who says that the human species the
stronger and more intelligent
not those are the ones that fit the
better to changes
thank you
[Applause]
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