hi Monica welcome and thank you for taking the time to discuss fashion with
taking the time to discuss fashion with
taking the time to discuss fashion with our watchmojo audience today oh I’m very
our watchmojo audience today oh I’m very
our watchmojo audience today oh I’m very happy to be here Katya thank you very
happy to be here Katya thank you very
happy to be here Katya thank you very much so my first question for you for
much so my first question for you for
much so my first question for you for people who may not be familiar with your
people who may not be familiar with your
people who may not be familiar with your line of work basically could you
line of work basically could you
line of work basically could you describe tell us in a few words what is
describe tell us in a few words what is
describe tell us in a few words what is an image expert well basically an image
an image expert well basically an image
an image expert well basically an image experta or I like to call myself a style
experta or I like to call myself a style
experta or I like to call myself a style coach it’s someone that assist people in
coach it’s someone that assist people in
coach it’s someone that assist people in terms of helping them put together a
terms of helping them put together a
terms of helping them put together a wardrobe that’s going to reflect at
wardrobe that’s going to reflect at
wardrobe that’s going to reflect at their personality lifestyle and career
their personality lifestyle and career
their personality lifestyle and career goals so whatever they decide or choose
goals so whatever they decide or choose
goals so whatever they decide or choose to wear needs to be consistent with
to wear needs to be consistent with
to wear needs to be consistent with their career they draw their personality
their career they draw their personality
their career they draw their personality and you know lifestyle basically I’m
and you know lifestyle basically I’m
and you know lifestyle basically I’m there to kind of a challenge all the
there to kind of a challenge all the
there to kind of a challenge all the choices they they are making and kind of
choices they they are making and kind of
choices they they are making and kind of help them find tuning to their personal
help them find tuning to their personal
help them find tuning to their personal friend we ask the help of salespeople in
friend we ask the help of salespeople in
friend we ask the help of salespeople in terms of advice on how to put outfits
terms of advice on how to put outfits
terms of advice on how to put outfits together now how does the knowledge of a
together now how does the knowledge of a
together now how does the knowledge of a style coach differ from these other
style coach differ from these other
style coach differ from these other sources of information guess what I be
sources of information guess what I be
sources of information guess what I be in the stores I mean the mo often
in the stores I mean the mo often
in the stores I mean the mo often and I need to do some intervention
and I need to do some intervention
and I need to do some intervention sometimes Katya because what happens the
sometimes Katya because what happens the
sometimes Katya because what happens the sales people they like to sell the
sales people they like to sell the
sales people they like to sell the merchandise they are not really paying
merchandise they are not really paying
merchandise they are not really paying attention to who you are and I see a
attention to who you are and I see a
attention to who you are and I see a sales person telling those people all
sales person telling those people all
sales person telling those people all this looks amazing and you eat I asked
this looks amazing and you eat I asked
this looks amazing and you eat I asked tons of questions to make people think
tons of questions to make people think
tons of questions to make people think about what they have at home before they
about what they have at home before they
about what they have at home before they choose to buy anything because whatever
choose to buy anything because whatever
choose to buy anything because whatever they choose to buy in the store they
they choose to buy in the store they
they choose to buy in the store they need to make sure that they’re able to
need to make sure that they’re able to
need to make sure that they’re able to mix and match at home I don’t want this
mix and match at home I don’t want this
mix and match at home I don’t want this to be like a piece of Northmen I would
to be like a piece of Northmen I would
to be like a piece of Northmen I would say it’s going to sit in your closet and
say it’s going to sit in your closet and
say it’s going to sit in your closet and you’re gonna waste money and time
you’re gonna waste money and time
you’re gonna waste money and time because it was an impulse purchase or
because it was an impulse purchase or
because it was an impulse purchase or because it was on sale before you go
because it was on sale before you go
because it was on sale before you go grocery shopping you walk in the fridge
grocery shopping you walk in the fridge
grocery shopping you walk in the fridge you see everything you have and make a
you see everything you have and make a
you see everything you have and make a list of what you’re missing that’s what
list of what you’re missing that’s what
list of what you’re missing that’s what I do oh really yeah I make people create
I do oh really yeah I make people create
I do oh really yeah I make people create a list of all the items they’re missing
a list of all the items they’re missing
a list of all the items they’re missing when they go to their closet they make a
when they go to their closet they make a
when they go to their closet they make a list of the things they’re missing to
list of the things they’re missing to
list of the things they’re missing to complement their closets so when they go
complement their closets so when they go
complement their closets so when they go shopping they have a list and they’re
shopping they have a list and they’re
shopping they have a list and they’re gonna buy only the things they need to
gonna buy only the things they need to
gonna buy only the things they need to buy okay they’re not gonna be
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