everything can everybody hear me great okay good afternoon ladies and gentlemen
okay good afternoon ladies and gentlemen
okay good afternoon ladies and gentlemen when I first heard solve for y I thought
when I first heard solve for y I thought
when I first heard solve for y I thought now what can I solve for y but of course
now what can I solve for y but of course
now what can I solve for y but of course it’s a mathematical equation and it says
it’s a mathematical equation and it says
it’s a mathematical equation and it says that there are many many questions with
that there are many many questions with
that there are many many questions with many different answers so I thought I’d
many different answers so I thought I’d
many different answers so I thought I’d tell you about some strategies because
tell you about some strategies because
tell you about some strategies because actually there is no problem without a
actually there is no problem without a
actually there is no problem without a solution we now as a young and green
solution we now as a young and green
solution we now as a young and green manager working for the South African
manager working for the South African
manager working for the South African Institute of marketing management my
Institute of marketing management my
Institute of marketing management my boss
boss
boss was mr. James Mack lucky it was a CEO
was mr. James Mack lucky it was a CEO
was mr. James Mack lucky it was a CEO yes he’s called Mack lucky now how lucky
yes he’s called Mack lucky now how lucky
yes he’s called Mack lucky now how lucky was I was like Mack lucky but Oh ladies
was I was like Mack lucky but Oh ladies
was I was like Mack lucky but Oh ladies and gentlemen when I had a problem I had
and gentlemen when I had a problem I had
and gentlemen when I had a problem I had to deal with it myself what happened was
to deal with it myself what happened was
to deal with it myself what happened was Mack lucky would call me into his office
Mack lucky would call me into his office
Mack lucky would call me into his office and say mmm let’s have some tea his
and say mmm let’s have some tea his
and say mmm let’s have some tea his personal assistant would bring in the
personal assistant would bring in the
personal assistant would bring in the tray of tea two cups a pot he would sit
tray of tea two cups a pot he would sit
tray of tea two cups a pot he would sit back and pour the tea and while he
back and pour the tea and while he
back and pour the tea and while he poured the tea he would verbalize the
poured the tea he would verbalize the
poured the tea he would verbalize the problem and at the end of the tea
problem and at the end of the tea
problem and at the end of the tea pouring ritual James McClatchy would
pouring ritual James McClatchy would
pouring ritual James McClatchy would give me your cup take his own cup and
give me your cup take his own cup and
give me your cup take his own cup and say now how are you going to solve this
say now how are you going to solve this
say now how are you going to solve this problem don’t say I don’t know – James
problem don’t say I don’t know – James
problem don’t say I don’t know – James Mack lucky
Mack lucky
Mack lucky don’t even say I’m not sure because he
don’t even say I’m not sure because he
don’t even say I’m not sure because he would just sit there and wait for you to
would just sit there and wait for you to
would just sit there and wait for you to give an answer so at that young age I
give an answer so at that young age I
give an answer so at that young age I had to learn how to solve problems
had to learn how to solve problems
had to learn how to solve problems quickly so I could give an answer to
quickly so I could give an answer to
quickly so I could give an answer to James McClatchy make no mistake he was
James McClatchy make no mistake he was
James McClatchy make no mistake he was my mentor and the best boss I’ve ever
my mentor and the best boss I’ve ever
my mentor and the best boss I’ve ever had
had
had and he taught me a lot so today I’m
and he taught me a lot so today I’m
and he taught me a lot so today I’m going to share with you four strategies
going to share with you four strategies
going to share with you four strategies that I’ve learned over a long time of my
that I’ve learned over a long time of my
that I’ve learned over a long time of my career how to solve problems not just
career how to solve problems not just
career how to solve problems not just solve a problem how to get the best
solve a problem how to get the best
solve a problem how to get the best solution to that problem now the first
solution to that problem now the first
solution to that problem now the first one is very interesting the other day
one is very interesting the other day
one is very interesting the other day one of my students came to me and said
one of my students came to me and said
one of my students came to me and said to me I don’t understand where you got
to me I don’t understand where you got
to me I don’t understand where you got this answer from that that you gave me
this answer from that that you gave me
this answer from that that you gave me foolish test question there’s a table
foolish test question there’s a table
foolish test question there’s a table with stuff on it with information and I
with stuff on it with information and I
with stuff on it with information and I said you read it off table there and he
said you read it off table there and he
said you read it off table there and he said oh it’s so simple I thought it was
said oh it’s so simple I thought it was
said oh it’s so simple I thought it was a very complex solution I said no no no
a very complex solution I said no no no
a very complex solution I said no no no no sometimes the simple solution is the
no sometimes the simple solution is the
no sometimes the simple solution is the solution let me give you another example
solution let me give you another example
solution let me give you another example I take my students to Taiwan’s
I take my students to Taiwan’s
I take my students to Taiwan’s Industrial and technological Research
Industrial and technological Research
Industrial and technological Research Institute now they were wonderful they
Institute now they were wonderful they
Institute now they were wonderful they start to the research and they aim to
start to the research and they aim to
start to the research and they aim to the prototype and while I was there I
the prototype and while I was there I
the prototype and while I was there I saw a simple but wonderful solution I
saw a simple but wonderful solution I
saw a simple but wonderful solution I don’t know if you know the condition
don’t know if you know the condition
don’t know if you know the condition called sleep apnea people fall asleep if
called sleep apnea people fall asleep if
called sleep apnea people fall asleep if they don’t breathe properly and then in
they don’t breathe properly and then in
they don’t breathe properly and then in the middle of the night many many times
the middle of the night many many times
the middle of the night many many times in the night they wake up and they
in the night they wake up and they
in the night they wake up and they cannot breathe it’s a potentially
cannot breathe it’s a potentially
cannot breathe it’s a potentially life-threatening condition
life-threatening condition
life-threatening condition now machines were developed for these
now machines were developed for these
now machines were developed for these people
people
people it’s a machine was a similar to put on
it’s a machine was a similar to put on
it’s a machine was a similar to put on your face and then you have to try to
your face and then you have to try to
your face and then you have to try to sleep with this thing on your face I
sleep with this thing on your face I
sleep with this thing on your face I suppose if it’s life-threatening you
suppose if it’s life-threatening you
suppose if it’s life-threatening you don’t care about the thing on your face
don’t care about the thing on your face
don’t care about the thing on your face but I don’t know if I could sleep
but I don’t know if I could sleep
but I don’t know if I could sleep through this machine on my face they
through this machine on my face they
through this machine on my face they must have been somebody else you thought
must have been somebody else you thought
must have been somebody else you thought that that was not such a good idea
that that was not such a good idea
that that was not such a good idea because it’s Eitri I saw a mattress and
because it’s Eitri I saw a mattress and
because it’s Eitri I saw a mattress and it had sensors in it
it had sensors in it
it had sensors in it that monitored the person’s breathing as
that monitored the person’s breathing as
that monitored the person’s breathing as you she was sleeping and then when the
you she was sleeping and then when the
you she was sleeping and then when the census found that the breathing wasn’t
census found that the breathing wasn’t
census found that the breathing wasn’t what it should be the mattress simply
what it should be the mattress simply
what it should be the mattress simply lifted and a person could breathe more
lifted and a person could breathe more
lifted and a person could breathe more easily and then eventually when the
easily and then eventually when the
easily and then eventually when the breathing was okay the mattress went
breathing was okay the mattress went
breathing was okay the mattress went down again and there is a simple
down again and there is a simple
down again and there is a simple solution no machine over your face when
solution no machine over your face when
solution no machine over your face when you sleep what a wonderful idea
you sleep what a wonderful idea
you sleep what a wonderful idea we have many bright minds here in Taiwan
we have many bright minds here in Taiwan
we have many bright minds here in Taiwan who think of amazing simple solutions
who think of amazing simple solutions
who think of amazing simple solutions for problems at eatery right so there’s
for problems at eatery right so there’s
for problems at eatery right so there’s a second way to solve problems it’s not
a second way to solve problems it’s not
a second way to solve problems it’s not the easy one do you have a fear of
the easy one do you have a fear of
the easy one do you have a fear of failure I think there are people here I
failure I think there are people here I
failure I think there are people here I can see some of our students here fear
can see some of our students here fear
can see some of our students here fear of failure so some people would rather
of failure so some people would rather
of failure so some people would rather not try than fail or if they fail once
not try than fail or if they fail once
not try than fail or if they fail once they will put their tail between their
they will put their tail between their
they will put their tail between their legs and run away because we know that
legs and run away because we know that
legs and run away because we know that in some cultures fear of failure is
in some cultures fear of failure is
in some cultures fear of failure is there because failure is regarded as
there because failure is regarded as
there because failure is regarded as shameful now I’ve got a court date from
shameful now I’ve got a court date from
shameful now I’ve got a court date from Confucius for you to read our greatest
Confucius for you to read our greatest
Confucius for you to read our greatest glory is not in never falling but in
glory is not in never falling but in
glory is not in never falling but in rising every time we fall even the great
rising every time we fall even the great
rising every time we fall even the great Confucius said that so if we have a
Confucius said that so if we have a
Confucius said that so if we have a problem and the solution is not that
problem and the solution is not that
problem and the solution is not that simple and we try and we cannot find it
simple and we try and we cannot find it
simple and we try and we cannot find it we can try again overcome that fear of
we can try again overcome that fear of
we can try again overcome that fear of failure and try again now if you go to
failure and try again now if you go to
failure and try again now if you go to the internet and you type in successful
the internet and you type in successful
the internet and you type in successful people who tried more than once or
people who tried more than once or
people who tried more than once or successful people who failed or whatever
successful people who failed or whatever
successful people who failed or whatever you will find very interesting names
you will find very interesting names
you will find very interesting names there you’ll find Steven Spielberg
there you’ll find Steven Spielberg
there you’ll find Steven Spielberg you’ll find Sir
you’ll find Sir
you’ll find Sir Nutan you will of course read the story
Nutan you will of course read the story
Nutan you will of course read the story of Thomas Edison who tried they say 1000
of Thomas Edison who tried they say 1000
of Thomas Edison who tried they say 1000 times before the lightbulb was a success
times before the lightbulb was a success
times before the lightbulb was a success 1000 times can you imagine if JK Rowling
1000 times can you imagine if JK Rowling
1000 times can you imagine if JK Rowling who is now richer than the Queen of
who is now richer than the Queen of
who is now richer than the Queen of England didn’t find a publisher because
England didn’t find a publisher because
England didn’t find a publisher because she didn’t try hard enough for a Harry
she didn’t try hard enough for a Harry
she didn’t try hard enough for a Harry Potter right you know that she tried 12
Potter right you know that she tried 12
Potter right you know that she tried 12 times what if she stopped at time number
times what if she stopped at time number
times what if she stopped at time number 5 time number 10 she would have lost
5 time number 10 she would have lost
5 time number 10 she would have lost iPad so would we what lovely books for
iPad so would we what lovely books for
iPad so would we what lovely books for young people to read and nice movies to
young people to read and nice movies to
young people to read and nice movies to not so she failed but tried so ladies
not so she failed but tried so ladies
not so she failed but tried so ladies and gentlemen overcome your fear of
and gentlemen overcome your fear of
and gentlemen overcome your fear of failure don’t be ashamed to fail don’t
failure don’t be ashamed to fail don’t
failure don’t be ashamed to fail don’t be ashamed to try and try a gig again if
be ashamed to try and try a gig again if
be ashamed to try and try a gig again if you persevere you will find a solution
you persevere you will find a solution
you persevere you will find a solution not just any solution you will find the
not just any solution you will find the
not just any solution you will find the best solution because every time you try
best solution because every time you try
best solution because every time you try you will improve on the solution and
you will improve on the solution and
you will improve on the solution and until the best one is there now there’s
until the best one is there now there’s
until the best one is there now there’s an old cliche thinking out of the box
an old cliche thinking out of the box
an old cliche thinking out of the box I’m sure all of you have heard that
I’m sure all of you have heard that
I’m sure all of you have heard that thinking out of the box no don’t think
thinking out of the box no don’t think
thinking out of the box no don’t think out of the box think beyond the box now
out of the box think beyond the box now
out of the box think beyond the box now what does that mean that means that you
what does that mean that means that you
what does that mean that means that you have to use everything you’ve learnt yes
have to use everything you’ve learnt yes
have to use everything you’ve learnt yes your formal education is there but not
your formal education is there but not
your formal education is there but not only that when you take a walk when you
only that when you take a walk when you
only that when you take a walk when you talk to someone when you watch TV when
talk to someone when you watch TV when
talk to someone when you watch TV when you watch a movie when you surf the
you watch a movie when you surf the
you watch a movie when you surf the internet when you read you learn things
internet when you read you learn things
internet when you read you learn things from it
from it
from it but all of these things in a pool
but all of these things in a pool
but all of these things in a pool together for you to dig into it deeply
together for you to dig into it deeply
together for you to dig into it deeply and find your creativity in there use
and find your creativity in there use
and find your creativity in there use that creativity and find a solution even
that creativity and find a solution even
that creativity and find a solution even if it looks like the problem cannot be
if it looks like the problem cannot be
if it looks like the problem cannot be solved I want to tell you a story
solved I want to tell you a story
solved I want to tell you a story there was a merchant in London now in
there was a merchant in London now in
there was a merchant in London now in the old days people who were put in jail
the old days people who were put in jail
the old days people who were put in jail for owing money right and this merchant
for owing money right and this merchant
for owing money right and this merchant in London owed a lot of money to a
in London owed a lot of money to a
in London owed a lot of money to a moneylender
moneylender
moneylender and the moneylender was an old horrible
and the moneylender was an old horrible
and the moneylender was an old horrible man and he was sort of in love with a
man and he was sort of in love with a
man and he was sort of in love with a guy’s daughter but got a bad reputation
guy’s daughter but got a bad reputation
guy’s daughter but got a bad reputation wasn’t good to women and this is a
wasn’t good to women and this is a
wasn’t good to women and this is a beautiful teenage girl and he said to
beautiful teenage girl and he said to
beautiful teenage girl and he said to the merchant I will write of all your
the merchant I will write of all your
the merchant I will write of all your debt if you daughter would marry me if
debt if you daughter would marry me if
debt if you daughter would marry me if she doesn’t I’m going to put you in jail
she doesn’t I’m going to put you in jail
she doesn’t I’m going to put you in jail never standing in his guard and he had
never standing in his guard and he had
never standing in his guard and he had this this walkway with pebbles black and
this this walkway with pebbles black and
this this walkway with pebbles black and white pebbles and he saw that the
white pebbles and he saw that the
white pebbles and he saw that the merchant and his daughter both
merchant and his daughter both
merchant and his daughter both absolutely horrified and he thought oh
absolutely horrified and he thought oh
absolutely horrified and he thought oh well you know you can throw the guy in
well you know you can throw the guy in
well you know you can throw the guy in jail but then he won get the daughter
jail but then he won get the daughter
jail but then he won get the daughter and then he found something he said oh I
and then he found something he said oh I
and then he found something he said oh I know what I’ll do I’ll it Providence
know what I’ll do I’ll it Providence
know what I’ll do I’ll it Providence decides I’ll put two pebbles in this
decides I’ll put two pebbles in this
decides I’ll put two pebbles in this empty bag I’ve got here in my hand one
empty bag I’ve got here in my hand one
empty bag I’ve got here in my hand one black one white if the girl picks out
black one white if the girl picks out
black one white if the girl picks out the black pebble she marries me you
the black pebble she marries me you
the black pebble she marries me you don’t have date you go home
don’t have date you go home
don’t have date you go home if the girl picks out the white pebble
if the girl picks out the white pebble
if the girl picks out the white pebble she doesn’t have to marry me I will
she doesn’t have to marry me I will
she doesn’t have to marry me I will write all third date and you go home and
write all third date and you go home and
write all third date and you go home and he bent down and he picked up the two
he bent down and he picked up the two
he bent down and he picked up the two pebbles but the sharp-eyed girls saw
pebbles but the sharp-eyed girls saw
pebbles but the sharp-eyed girls saw that he picked up two black pebbles now
that he picked up two black pebbles now
that he picked up two black pebbles now what to do how to solve this problem
what to do how to solve this problem
what to do how to solve this problem if she tells him his cheat her father
if she tells him his cheat her father
if she tells him his cheat her father goes to jail if she sticks her hand in
goes to jail if she sticks her hand in
goes to jail if she sticks her hand in the bag and pulls out a pebble it will
the bag and pulls out a pebble it will
the bag and pulls out a pebble it will be a black pebble and she’s got to marry
be a black pebble and she’s got to marry
be a black pebble and she’s got to marry this old guy so and if her father
this old guy so and if her father
this old guy so and if her father refuses for her to do this he goes to
refuses for her to do this he goes to
refuses for her to do this he goes to jail so what to do this looks like an
jail so what to do this looks like an
jail so what to do this looks like an impossible problem so the girl put her
impossible problem so the girl put her
impossible problem so the girl put her hand in the bag and pulled it out and oh
sorry I dropped the pebble I was shaking
sorry I dropped the pebble I was shaking so much as anticipation then I dropped
so much as anticipation then I dropped
so much as anticipation then I dropped the table oh no I’m so sorry and of
the table oh no I’m so sorry and of
the table oh no I’m so sorry and of course they were standing amongst these
course they were standing amongst these
course they were standing amongst these black and white pebbles now this black
black and white pebbles now this black
black and white pebbles now this black pebble disappeared who knows where it
pebble disappeared who knows where it
pebble disappeared who knows where it fell what color pebble fell there and
fell what color pebble fell there and
fell what color pebble fell there and she said but Oh fortunately we can
she said but Oh fortunately we can
she said but Oh fortunately we can derive from the other pebble in the bag
derive from the other pebble in the bag
derive from the other pebble in the bag what the one was that I dropped very
what the one was that I dropped very
what the one was that I dropped very very good thinking way beyond the box
very good thinking way beyond the box
very good thinking way beyond the box this girl very quickly solved that
this girl very quickly solved that
this girl very quickly solved that problem through very good creativity
problem through very good creativity
problem through very good creativity beyond the box but I’ve got some warning
beyond the box but I’ve got some warning
beyond the box but I’ve got some warning for people if you are a lateral thinker
for people if you are a lateral thinker
for people if you are a lateral thinker and you find creative problems you may
and you find creative problems you may
and you find creative problems you may find people who say to you oh no no
find people who say to you oh no no
find people who say to you oh no no we’ve always done it that way before but
we’ve always done it that way before but
we’ve always done it that way before but I’ve got a better solution you say and
I’ve got a better solution you say and
I’ve got a better solution you say and they say no but we’ve always done it
they say no but we’ve always done it
they say no but we’ve always done it that way before ladies and gentlemen the
that way before ladies and gentlemen the
that way before ladies and gentlemen the young people in this audience don’t
young people in this audience don’t
young people in this audience don’t become and I’ve done it that way before
become and I’ve done it that way before
become and I’ve done it that way before her think find a solution find the best
her think find a solution find the best
her think find a solution find the best solution beyond the box of I’ve done it
solution beyond the box of I’ve done it
solution beyond the box of I’ve done it like this before now these are myths
like this before now these are myths
like this before now these are myths about getting your best ideas under the
about getting your best ideas under the
about getting your best ideas under the shower you know James Crocker
shower you know James Crocker
shower you know James Crocker who puts their mirrors on the Hubble
who puts their mirrors on the Hubble
who puts their mirrors on the Hubble telescope said he got that idea under
telescope said he got that idea under
telescope said he got that idea under the shower and people off so are okay
the shower and people off so are okay
the shower and people off so are okay but these the psychologists and
but these the psychologists and
but these the psychologists and America’s name is Barry Kaufman he did a
America’s name is Barry Kaufman he did a
America’s name is Barry Kaufman he did a study about this ideas in the shower and
study about this ideas in the shower and
study about this ideas in the shower and what did he find
what did he find
what did he find 72 percent of the people interviewed
72 percent of the people interviewed
72 percent of the people interviewed said but they got some of they based
said but they got some of they based
said but they got some of they based ideas in the shower so he started to
ideas in the shower so he started to
ideas in the shower so he started to investigate this it’s not a myth there
investigate this it’s not a myth there
investigate this it’s not a myth there is a scientific solution foolís and
is a scientific solution foolís and
is a scientific solution foolís and what is that solution well apparently
what is that solution well apparently
what is that solution well apparently when we are relaxing under the shower
when we are relaxing under the shower
when we are relaxing under the shower and the hot water streaming down our
and the hot water streaming down our
and the hot water streaming down our backs and we doing the mundane task of
backs and we doing the mundane task of
backs and we doing the mundane task of washing ourselves our brains get washed
washing ourselves our brains get washed
washing ourselves our brains get washed in dopamine because we’re feeling happy
in dopamine because we’re feeling happy
in dopamine because we’re feeling happy and we were doing something it’s mundane
and we were doing something it’s mundane
and we were doing something it’s mundane and when the brain has a lot of dopamine
and when the brain has a lot of dopamine
and when the brain has a lot of dopamine in it alpha waves start forming and
in it alpha waves start forming and
in it alpha waves start forming and these alpha waves are things that cause
these alpha waves are things that cause
these alpha waves are things that cause creativity and that is why all of sudden
creativity and that is why all of sudden
creativity and that is why all of sudden when we are here under the shower we
when we are here under the shower we
when we are here under the shower we don’t have much else to do we have time
don’t have much else to do we have time
don’t have much else to do we have time to think we think really good ideas
to think we think really good ideas
to think we think really good ideas because there’s dopamine all over our
because there’s dopamine all over our
because there’s dopamine all over our brains now you don’t have to jump into a
brains now you don’t have to jump into a
brains now you don’t have to jump into a shower every time you’ve got a problem
shower every time you’ve got a problem
shower every time you’ve got a problem to solve right that’s that’s going to
to solve right that’s that’s going to
to solve right that’s that’s going to cost a lot of water so there are other
cost a lot of water so there are other
cost a lot of water so there are other ways to do this there are many mundane
ways to do this there are many mundane
ways to do this there are many mundane tasks that actually are good enough to
tasks that actually are good enough to
tasks that actually are good enough to get this creative process going one is
get this creative process going one is
get this creative process going one is weeding a garden while you’re picking up
weeding a garden while you’re picking up
weeding a garden while you’re picking up the weeds in the garden you have time to
the weeds in the garden you have time to
the weeds in the garden you have time to think of other things
think of other things
think of other things Hino ladies and gentlemen my father who
Hino ladies and gentlemen my father who
Hino ladies and gentlemen my father who was an academic sometimes came home with
was an academic sometimes came home with
was an academic sometimes came home with a frown on his face and a problem and
a frown on his face and a problem and
a frown on his face and a problem and what did he do he took his fishing rod
what did he do he took his fishing rod
what did he do he took his fishing rod got into his car and went fishing and
got into his car and went fishing and
got into his car and went fishing and while he was sitting there waiting for
while he was sitting there waiting for
while he was sitting there waiting for the fish to take the bait he solved his
the fish to take the bait he solved his
the fish to take the bait he solved his problems he always came back with a
problems he always came back with a
problems he always came back with a smile on his face
smile on his face
smile on his face problem solved
problem solved
problem solved I always wondered why my old man went
I always wondered why my old man went
I always wondered why my old man went fishing to solve his problems it was
fishing to solve his problems it was
fishing to solve his problems it was only we now read about this amazing
only we now read about this amazing
only we now read about this amazing thing but the dopamine and alpha waves
thing but the dopamine and alpha waves
thing but the dopamine and alpha waves that I realized my father went fishing
that I realized my father went fishing
that I realized my father went fishing for that very same reason ladies and
for that very same reason ladies and
for that very same reason ladies and gentlemen I think I should take up
gentlemen I think I should take up
gentlemen I think I should take up fishing instead of teaching right so
fishing instead of teaching right so
fishing instead of teaching right so today I was under the shower and I
today I was under the shower and I
today I was under the shower and I thought hey that is why James McCluskey
thought hey that is why James McCluskey
thought hey that is why James McCluskey had the tea ritual because that set him
had the tea ritual because that set him
had the tea ritual because that set him free to do a mundane task of pouring
free to do a mundane task of pouring
free to do a mundane task of pouring this tea while he was freeing his mind
this tea while he was freeing his mind
this tea while he was freeing his mind to think how he would solve the problem
to think how he would solve the problem
to think how he would solve the problem in case I said I don’t know I think I
in case I said I don’t know I think I
in case I said I don’t know I think I should take up fishing so that I can
should take up fishing so that I can
should take up fishing so that I can think way beyond the box and maybe find
think way beyond the box and maybe find
think way beyond the box and maybe find the simplest solution possible for
the simplest solution possible for
the simplest solution possible for things that I have to solve thank you
things that I have to solve thank you
things that I have to solve thank you for your attention
for your attention
for your attention [Applause]
”
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