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Business Ideas: 3 Business Lessons From Truett Cathy


hi I’m Evan Carmichael and welcome to

hi I’m Evan Carmichael and welcome to another edition of Molly no monsters

another edition of Molly no monsters

another edition of Molly no monsters today we’re going to look at how a young

today we’re going to look at how a young

today we’re going to look at how a young entrepreneur who had it difficult to

entrepreneur who had it difficult to

entrepreneur who had it difficult to keep it up in class and didn’t believe

keep it up in class and didn’t believe

keep it up in class and didn’t believe in himself changed his life around and

in himself changed his life around and

in himself changed his life around and became one of the wealthiest man in

became one of the wealthiest man in

became one of the wealthiest man in North America this is a story of truett

North America this is a story of truett

North America this is a story of truett Cathy from chick-fil-a and the top three

Cathy from chick-fil-a and the top three

Cathy from chick-fil-a and the top three lessons that you can learn from his

lessons that you can learn from his

lessons that you can learn from his success Samuel truett Cathy is a founder

success Samuel truett Cathy is a founder

success Samuel truett Cathy is a founder of chick-fil-a a quick service

of chick-fil-a a quick service

of chick-fil-a a quick service restaurant chain based in suburban

restaurant chain based in suburban

restaurant chain based in suburban Atlanta Georgia when his parents

Atlanta Georgia when his parents

Atlanta Georgia when his parents couldn’t pay their bills from his

couldn’t pay their bills from his

couldn’t pay their bills from his father’s job they began renting out

father’s job they began renting out

father’s job they began renting out rooms in their house providing a bed and

rooms in their house providing a bed and

rooms in their house providing a bed and two meals to a guest for a dollar a day

two meals to a guest for a dollar a day

two meals to a guest for a dollar a day at any given time there be as many as

at any given time there be as many as

at any given time there be as many as eight guests in the Cathy house that on

eight guests in the Cathy house that on

eight guests in the Cathy house that on top of Cathy’s two brothers four sisters

top of Cathy’s two brothers four sisters

top of Cathy’s two brothers four sisters and parents according to cathy grown up

and parents according to cathy grown up

and parents according to cathy grown up in a boardinghouse introduced me to hard

in a boardinghouse introduced me to hard

in a boardinghouse introduced me to hard work and taught me the value of diligent

work and taught me the value of diligent

work and taught me the value of diligent labor by the time he was eight years old

labor by the time he was eight years old

labor by the time he was eight years old kathy was already an entrepreneur

kathy was already an entrepreneur

kathy was already an entrepreneur chipiya nori could help support his

chipiya nori could help support his

chipiya nori could help support his family he began buying six packs of

family he began buying six packs of

family he began buying six packs of coca-cola for 25 cents and selling

coca-cola for 25 cents and selling

coca-cola for 25 cents and selling individual bottles door-to-door of five

individual bottles door-to-door of five

individual bottles door-to-door of five cents each in high school he right

cents each in high school he right

cents each in high school he right thinkin Grow Rich by Napoleon Hill which

thinkin Grow Rich by Napoleon Hill which

thinkin Grow Rich by Napoleon Hill which had a profound impact on his life I

had a profound impact on his life I

had a profound impact on his life I wasn’t all that bright I had difficulty

wasn’t all that bright I had difficulty

wasn’t all that bright I had difficulty keeping up in class and it always

keeping up in class and it always

keeping up in class and it always carried with me a bit of an inferiority

carried with me a bit of an inferiority

carried with me a bit of an inferiority complex but I enjoyed my work and I

complex but I enjoyed my work and I

complex but I enjoyed my work and I enjoyed the rewards of working as I read

enjoyed the rewards of working as I read

enjoyed the rewards of working as I read mr. Hills book I realized I could do

mr. Hills book I realized I could do

mr. Hills book I realized I could do anything I wanted if I wanted it badly

anything I wanted if I wanted it badly

anything I wanted if I wanted it badly enough his words motivated me and showed

enough his words motivated me and showed

enough his words motivated me and showed me that I live in a do-it-yourself world

me that I live in a do-it-yourself world

me that I live in a do-it-yourself world was just over ten thousand dollars of

was just over ten thousand dollars of

was just over ten thousand dollars of his own money and the bank’s money Cathy

his own money and the bank’s money Cathy

his own money and the bank’s money Cathy opened up his first restaurant in 1946

opened up his first restaurant in 1946

opened up his first restaurant in 1946 today his chick-fil-a restaurant chain

today his chick-fil-a restaurant chain

today his chick-fil-a restaurant chain has over 1500 locations and Cathy’s net

has over 1500 locations and Cathy’s net

has over 1500 locations and Cathy’s net worth is over 1.5 billion dollars making

worth is over 1.5 billion dollars making

worth is over 1.5 billion dollars making him one of the richest people in North

him one of the richest people in North

him one of the richest people in North America

by believing in himself and by working

by believing in himself and by working hard happy became one of the wealthiest

hard happy became one of the wealthiest

hard happy became one of the wealthiest men in North America to help you take

men in North America to help you take

men in North America to help you take your business to new riches here are

your business to new riches here are

your business to new riches here are three action items that you can learn

three action items that you can learn

three action items that you can learn from chillicothe action Adam number one

from chillicothe action Adam number one

from chillicothe action Adam number one lead from the front your business will

lead from the front your business will

lead from the front your business will only be as strong as the people you have

only be as strong as the people you have

only be as strong as the people you have helping you if you want them to perform

helping you if you want them to perform

helping you if you want them to perform and be motivated than you need to be a

and be motivated than you need to be a

and be motivated than you need to be a source of inspiration and lead them

source of inspiration and lead them

source of inspiration and lead them after a particularly rough year in 1974

after a particularly rough year in 1974

after a particularly rough year in 1974 when inflation rates rose unexpectedly

when inflation rates rose unexpectedly

when inflation rates rose unexpectedly chick-fil-a was hit hard in the

chick-fil-a was hit hard in the

chick-fil-a was hit hard in the pocketbook they had to spend more money

pocketbook they had to spend more money

pocketbook they had to spend more money on advertising to track people into the

on advertising to track people into the

on advertising to track people into the restaurants not wanting his operators to

restaurants not wanting his operators to

restaurants not wanting his operators to lose their shirts Cathy decided he would

lose their shirts Cathy decided he would

lose their shirts Cathy decided he would cover the unexpected increase in costs

cover the unexpected increase in costs

cover the unexpected increase in costs he took the hit so they wouldn’t have to

he took the hit so they wouldn’t have to

he took the hit so they wouldn’t have to according to kathy i didn’t take a

according to kathy i didn’t take a

according to kathy i didn’t take a salary that year because i didn’t want

salary that year because i didn’t want

salary that year because i didn’t want our employees to take pay cuts I

our employees to take pay cuts I

our employees to take pay cuts I struggled with this but I was determined

struggled with this but I was determined

struggled with this but I was determined not to lose sleep over it too many CEOs

not to lose sleep over it too many CEOs

not to lose sleep over it too many CEOs are leaving sinking ships they should be

are leaving sinking ships they should be

are leaving sinking ships they should be the last ones to leave the company if

the last ones to leave the company if

the last ones to leave the company if some people are losing money everybody

some people are losing money everybody

some people are losing money everybody should lose money not just the

should lose money not just the

should lose money not just the stockholders action item number to build

stockholders action item number to build

stockholders action item number to build a culture if you’re really clear about

a culture if you’re really clear about

a culture if you’re really clear about the type of company that you want to

the type of company that you want to

the type of company that you want to build and the type of people that you

build and the type of people that you

build and the type of people that you want to hire then it will be much easier

want to hire then it will be much easier

want to hire then it will be much easier to attract people to you who believe in

to attract people to you who believe in

to attract people to you who believe in your vision there’s no right or wrong

your vision there’s no right or wrong

your vision there’s no right or wrong culture but it’s important that you

culture but it’s important that you

culture but it’s important that you build one that people can rally behind

build one that people can rally behind

build one that people can rally behind if you really want to accelerate your

if you really want to accelerate your

if you really want to accelerate your business growth Cathy doesn’t believe

business growth Cathy doesn’t believe

business growth Cathy doesn’t believe that businesses should be open seven

that businesses should be open seven

that businesses should be open seven days per week he built a culture around

days per week he built a culture around

days per week he built a culture around working hard for six days and then

working hard for six days and then

working hard for six days and then having one day off to spend with your

having one day off to spend with your

having one day off to spend with your family and for your spiritual well-being

family and for your spiritual well-being

family and for your spiritual well-being as a result he attracts people who

as a result he attracts people who

as a result he attracts people who believe in that culture and strengthen

believe in that culture and strengthen

believe in that culture and strengthen it according to cathy why do we closed

it according to cathy why do we closed

it according to cathy why do we closed on Sunday well it started back in

on Sunday well it started back in

on Sunday well it started back in nineteen forty six when I opened my

nineteen forty six when I opened my

nineteen forty six when I opened my first restaurant after the first week I

first restaurant after the first week I

first restaurant after the first week I determined that if it took seven days a

determined that if it took seven days a

determined that if it took seven days a week to make a living I should be in

week to make a living I should be in

week to make a living I should be in some other business we find closing on

some other business we find closing on

some other business we find closing on Sunday attracts those people who give

Sunday attracts those people who give

Sunday attracts those people who give attention to spiritual growth and our

attention to spiritual growth and our

attention to spiritual growth and our family oriented the fact that we have

family oriented the fact that we have

family oriented the fact that we have sunday closing helps attract quality

sunday closing helps attract quality

sunday closing helps attract quality employees

action Adam number three keep your

action Adam number three keep your priorities in order as entrepreneurs we

priorities in order as entrepreneurs we

priorities in order as entrepreneurs we often don’t do a great job of managing

often don’t do a great job of managing

often don’t do a great job of managing our lives we work too hard eat bad food

our lives we work too hard eat bad food

our lives we work too hard eat bad food don’t look after our bodies neglect

don’t look after our bodies neglect

don’t look after our bodies neglect those around us all in the name of

those around us all in the name of

those around us all in the name of building our businesses if that’s you it

building our businesses if that’s you it

building our businesses if that’s you it might be time to reconsider where your

might be time to reconsider where your

might be time to reconsider where your priorities are when Kathy with 38 years

priorities are when Kathy with 38 years

priorities are when Kathy with 38 years old who is diagnosed with colon cancer

old who is diagnosed with colon cancer

old who is diagnosed with colon cancer he thought his life as he knew it was

he thought his life as he knew it was

he thought his life as he knew it was over it wasn’t but the experience did

over it wasn’t but the experience did

over it wasn’t but the experience did force Kathy to re-examine his principles

force Kathy to re-examine his principles

force Kathy to re-examine his principles according to kathy i think i’d like to

according to kathy i think i’d like to

according to kathy i think i’d like to be remembered as one who kept my

be remembered as one who kept my

be remembered as one who kept my priorities in the right order we live in

priorities in the right order we live in

priorities in the right order we live in a changing world but we need to be

a changing world but we need to be

a changing world but we need to be reminded that the most important things

reminded that the most important things

reminded that the most important things will not change if we keep our

will not change if we keep our

will not change if we keep our priorities in the proper order

so remember lead from the front build a

so remember lead from the front build a culture and keep your priorities in

culture and keep your priorities in

culture and keep your priorities in order the finish of this video I wanted

order the finish of this video I wanted

order the finish of this video I wanted to share one of my favorite true stories

to share one of my favorite true stories

to share one of my favorite true stories about truett Cathy and some of his

about truett Cathy and some of his

about truett Cathy and some of his basketball as chick-fil-a group Cathy

basketball as chick-fil-a group Cathy

basketball as chick-fil-a group Cathy knew he needed a new tactic to attract

knew he needed a new tactic to attract

knew he needed a new tactic to attract more customers this was one Cathy first

more customers this was one Cathy first

more customers this was one Cathy first introduced advertising hiring a company

introduced advertising hiring a company

introduced advertising hiring a company to give chick-fil-a a public face the

to give chick-fil-a a public face the

to give chick-fil-a a public face the result large billboards showing cows

result large billboards showing cows

result large billboards showing cows that urge people to eat more chicken it

that urge people to eat more chicken it

that urge people to eat more chicken it was a humorous slogan and it worked

thank you for joining me for another

thank you for joining me for another edition of all the Masters I hope you

edition of all the Masters I hope you

edition of all the Masters I hope you enjoyed if you like the video please

enjoyed if you like the video please

enjoyed if you like the video please give it a thumbs up I’d also love to

give it a thumbs up I’d also love to

give it a thumbs up I’d also love to hear your thoughts and comments if you

hear your thoughts and comments if you

hear your thoughts and comments if you want to leave it below and stay tuned

want to leave it below and stay tuned

want to leave it below and stay tuned for the next episode

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