Creative Leadership: Time for change | Linda Green | TEDxLiège

hello in the next ten minutes I’m going

hello in the next ten minutes I’m going to share with you I’m going to tell you

to share with you I’m going to tell you

to share with you I’m going to tell you three stories gain from leading highly

three stories gain from leading highly

three stories gain from leading highly creative teams and projects at the BBC

creative teams and projects at the BBC

creative teams and projects at the BBC over the last believe it or not I was

over the last believe it or not I was

over the last believe it or not I was there for twenty years I am old I’m

there for twenty years I am old I’m

there for twenty years I am old I’m going to share with you much some highs

going to share with you much some highs

going to share with you much some highs you know I need to do that because

you know I need to do that because

you know I need to do that because otherwise I’m gonna feel bad up here but

otherwise I’m gonna feel bad up here but

otherwise I’m gonna feel bad up here but I’m also gonna be brave and share some

I’m also gonna be brave and share some

I’m also gonna be brave and share some lows with you today and I’m hoping that

lows with you today and I’m hoping that

lows with you today and I’m hoping that the stories I tell center around three

the stories I tell center around three

the stories I tell center around three very simple things three what I call my

very simple things three what I call my

very simple things three what I call my three P’s three areas of focus will help

three P’s three areas of focus will help

three P’s three areas of focus will help you when you’re tackling really

you when you’re tackling really

you when you’re tackling really difficult challenges and you need time

difficult challenges and you need time

difficult challenges and you need time for change you need to make change

for change you need to make change

for change you need to make change happen they’ll help you to make those

happen they’ll help you to make those

happen they’ll help you to make those ideas into a reality they’ll give you a

ideas into a reality they’ll give you a

ideas into a reality they’ll give you a new way of facing those challenges and

new way of facing those challenges and

new way of facing those challenges and also I hope they’ll be fun ways and give

also I hope they’ll be fun ways and give

also I hope they’ll be fun ways and give you some exciting and innovative ideas

you some exciting and innovative ideas

you some exciting and innovative ideas at the end of it that’s my goal

at the end of it that’s my goal

at the end of it that’s my goal so my first story I’m going to share

so my first story I’m going to share

so my first story I’m going to share with you is all about patterns now we

with you is all about patterns now we

with you is all about patterns now we all have patterns I mean that’s obvious

all have patterns I mean that’s obvious

all have patterns I mean that’s obvious isn’t it that’s how we function our

isn’t it that’s how we function our

isn’t it that’s how we function our brains our pattern recognition systems

brains our pattern recognition systems

brains our pattern recognition systems so we we use them for a very young age

so we we use them for a very young age

so we we use them for a very young age to understand the world around us the

to understand the world around us the

to understand the world around us the challenge for me working at the BBC and

challenge for me working at the BBC and

challenge for me working at the BBC and working with the topic of the

working with the topic of the

working with the topic of the organization is that the higher up you

organization is that the higher up you

organization is that the higher up you go the more patterns you have and

go the more patterns you have and

go the more patterns you have and actually the new comes from being able

actually the new comes from being able

actually the new comes from being able to break those patterns it comes from

to break those patterns it comes from

to break those patterns it comes from you being able to look at things in a

you being able to look at things in a

you being able to look at things in a different way Einstein said that if

different way Einstein said that if

different way Einstein said that if without being able to change our

without being able to change our

without being able to change our patterns of thinking how can we solve

patterns of thinking how can we solve

patterns of thinking how can we solve the problems that we’ve created with

the problems that we’ve created with

the problems that we’ve created with today’s patterns of thinking that’s the

today’s patterns of thinking that’s the

today’s patterns of thinking that’s the challenge and that’s the challenge we

challenge and that’s the challenge we

challenge and that’s the challenge we have in every profession we working and

have in every profession we working and

have in every profession we working and whatever you are in the world

whatever you are in the world

whatever you are in the world now the goods this is a good story and

now the goods this is a good story and

now the goods this is a good story and the bad ones coming next okay the good

the bad ones coming next okay the good

the bad ones coming next okay the good story was

story was

story was I got my big break into program

I got my big break into program

I got my big break into program development when they asked me to help

development when they asked me to help

development when they asked me to help them with animal programs so wildlife

them with animal programs so wildlife

them with animal programs so wildlife programs at the BBC and they had a kind

programs at the BBC and they had a kind

programs at the BBC and they had a kind of slump so program figures were falling

of slump so program figures were falling

of slump so program figures were falling and I don’t know if you know but

and I don’t know if you know but

and I don’t know if you know but obviously for the BBC that’s really

obviously for the BBC that’s really

obviously for the BBC that’s really important animal programs are one of our

important animal programs are one of our

important animal programs are one of our kind of unique selling points the things

kind of unique selling points the things

kind of unique selling points the things that we pride ourselves on so I was like

that we pride ourselves on so I was like

that we pride ourselves on so I was like yeah okay let’s do this now I love data

yeah okay let’s do this now I love data

yeah okay let’s do this now I love data who doesn’t love data okay I love data

who doesn’t love data okay I love data

who doesn’t love data okay I love data because it opens doors that other people

because it opens doors that other people

because it opens doors that other people don’t normally walk through and I did

don’t normally walk through and I did

don’t normally walk through and I did this survey and I was laughed at and the

this survey and I was laughed at and the

this survey and I was laughed at and the BBC when I did this I ran a survey and I

BBC when I did this I ran a survey and I

BBC when I did this I ran a survey and I asked people what are your favorite

asked people what are your favorite

asked people what are your favorite animals and my colleagues are the BBC

animals and my colleagues are the BBC

animals and my colleagues are the BBC were like silly but I discovered

were like silly but I discovered

were like silly but I discovered something I discovered that women love

something I discovered that women love

something I discovered that women love underwater animals come on girls

underwater animals come on girls

underwater animals come on girls you love a dolphin don’t you yeah

you love a dolphin don’t you yeah

you love a dolphin don’t you yeah starfish yeah

starfish yeah

starfish yeah seahorses come on I’m going to hit the

seahorses come on I’m going to hit the

seahorses come on I’m going to hit the right one at some point

right one at some point

right one at some point okay now that key point led us to create

okay now that key point led us to create

okay now that key point led us to create blue planet do you know I don’t know if

blue planet do you know I don’t know if

blue planet do you know I don’t know if you know blue planet but it was like for

you know blue planet but it was like for

you know blue planet but it was like for the BBC it was great because it was the

the BBC it was great because it was the

the BBC it was great because it was the biggest-selling and actually I think

biggest-selling and actually I think

biggest-selling and actually I think it’s only just been knocked off the

it’s only just been knocked off the

it’s only just been knocked off the charts top-selling show or series the

charts top-selling show or series the

charts top-selling show or series the BBC made so that was great

BBC made so that was great

BBC made so that was great you know I managed to do that so so the

you know I managed to do that so so the

you know I managed to do that so so the reason that works was Pickers normally

reason that works was Pickers normally

reason that works was Pickers normally wildlife programs appeal to men so by

wildlife programs appeal to men so by

wildlife programs appeal to men so by bringing in the women we suddenly got a

bringing in the women we suddenly got a

bringing in the women we suddenly got a massive audience so it brought

massive audience so it brought

massive audience so it brought conventions on lots of different ways it

conventions on lots of different ways it

conventions on lots of different ways it boat it broke conventions in the way

boat it broke conventions in the way

boat it broke conventions in the way that actually we had music written for

that actually we had music written for

that actually we had music written for women so you didn’t hear the noise the

women so you didn’t hear the noise the

women so you didn’t hear the noise the kind of noises of the animals we got so

kind of noises of the animals we got so

kind of noises of the animals we got so many complaints about that so many

many complaints about that so many

many complaints about that so many complaints and I’ll talk about that a

complaints and I’ll talk about that a

complaints and I’ll talk about that a little bit more later so it did that and

little bit more later so it did that and

little bit more later so it did that and also the whole marketing was geared to

also the whole marketing was geared to

also the whole marketing was geared to women it had their storylines were more

women it had their storylines were more

women it had their storylines were more answer for more

answer for more

answer for more so blue planet did well and what I’d say

so blue planet did well and what I’d say

so blue planet did well and what I’d say is that that was my good story so

is that that was my good story so

is that that was my good story so there’s a bad one coming next but in

there’s a bad one coming next but in

there’s a bad one coming next but in terms of kind of my favorite definition

terms of kind of my favorite definition

terms of kind of my favorite definition of creativity is buy a coffin Vergara

of creativity is buy a coffin Vergara

of creativity is buy a coffin Vergara and they say it’s the ability to modify

and they say it’s the ability to modify

and they say it’s the ability to modify self-imposed constraints it’s your

self-imposed constraints it’s your

self-imposed constraints it’s your ability to break patterns so when you’re

ability to break patterns so when you’re

ability to break patterns so when you’re looking at anything any project you’re

looking at anything any project you’re

looking at anything any project you’re working on any challenge you have think

working on any challenge you have think

working on any challenge you have think to yourself what do I always do and

to yourself what do I always do and

to yourself what do I always do and think think to yourself okay look if you

think think to yourself okay look if you

think think to yourself okay look if you can even list them and think what else

can even list them and think what else

can even list them and think what else could I do

could I do

could I do what other door could you open that no

what other door could you open that no

what other door could you open that no one else has been through so I’m now

one else has been through so I’m now

one else has been through so I’m now going to move on to my second story

going to move on to my second story

going to move on to my second story which I told you is my bad one so I want

which I told you is my bad one so I want

which I told you is my bad one so I want you to be kind and not laugh too much

you to be kind and not laugh too much

you to be kind and not laugh too much okay so this is about people you’ve

okay so this is about people you’ve

okay so this is about people you’ve noticed why they’re three P’s aren’t you

noticed why they’re three P’s aren’t you

noticed why they’re three P’s aren’t you because the first one was about patterns

because the first one was about patterns

because the first one was about patterns and this one’s about people so we know

and this one’s about people so we know

and this one’s about people so we know the power of networks has been

the power of networks has been

the power of networks has been well-documented

well-documented

well-documented we know that the impressionist movement

we know that the impressionist movement

we know that the impressionist movement was in part thanks to the kind of the

was in part thanks to the kind of the

was in part thanks to the kind of the connections between different artists at

connections between different artists at

connections between different artists at that time we know this that Newton’s

that time we know this that Newton’s

that time we know this that Newton’s scientific discoveries were helped by

scientific discoveries were helped by

scientific discoveries were helped by discussions with 25 other eminent

discussions with 25 other eminent

discussions with 25 other eminent scientists at the time we even know that

scientists at the time we even know that

scientists at the time we even know that the there’s been a study that has been

the there’s been a study that has been

the there’s been a study that has been made that shows that the top kind of

made that shows that the top kind of

made that shows that the top kind of acclaimed twentieth-century musicals on

acclaimed twentieth-century musicals on

acclaimed twentieth-century musicals on Broadway like like West Side Story came

Broadway like like West Side Story came

Broadway like like West Side Story came from the interconnections between

from the interconnections between

from the interconnections between different social clusters at the time so

different social clusters at the time so

different social clusters at the time so networks are important what we also know

networks are important what we also know

networks are important what we also know is that actually it’s the size of the

is that actually it’s the size of the

is that actually it’s the size of the network apparently we can only keep in

network apparently we can only keep in

network apparently we can only keep in our heads 50 ideas at a time of

our heads 50 ideas at a time of

our heads 50 ideas at a time of different people so hue the poop is in

different people so hue the poop is in

different people so hue the poop is in your 50 that’s one question and we know

your 50 that’s one question and we know

your 50 that’s one question and we know also it’s linked to diversity how

also it’s linked to diversity how

also it’s linked to diversity how diverse is your group all do they all

diverse is your group all do they all

diverse is your group all do they all are they all like you and the other

are they all like you and the other

are they all like you and the other areas the quality so those three areas

areas the quality so those three areas

areas the quality so those three areas now in terms of patterns I’m sorry in

now in terms of patterns I’m sorry in

now in terms of patterns I’m sorry in terms of people and I this is Emily I

terms of people and I this is Emily I

terms of people and I this is Emily I mean so I’m forgetting it now because

mean so I’m forgetting it now because

mean so I’m forgetting it now because I’m worried about telling you this story

I’m worried about telling you this story

I’m worried about telling you this story that’s the truth

that’s the truth

that’s the truth how can I tell them this can I do this

how can I tell them this can I do this

how can I tell them this can I do this at Ted can I really do this

at Ted can I really do this

at Ted can I really do this I don’t eat breasts Linda I’m going to

I don’t eat breasts Linda I’m going to

I don’t eat breasts Linda I’m going to tell you so millennium I was riding the

tell you so millennium I was riding the

tell you so millennium I was riding the crest of the wave of blue planet there I

crest of the wave of blue planet there I

crest of the wave of blue planet there I was you know I was very young and I

was you know I was very young and I

was you know I was very young and I thought this is great and I got asked to

thought this is great and I got asked to

thought this is great and I got asked to increase audiences to top gear

increase audiences to top gear

increase audiences to top gear do you guys know top gear right okay now

do you guys know top gear right okay now

do you guys know top gear right okay now okay so um I was in a pattern I was in a

okay so um I was in a pattern I was in a

okay so um I was in a pattern I was in a pulse I’m going to show something that

pulse I’m going to show something that

pulse I’m going to show something that it’s going to shock you because I’ve

it’s going to shock you because I’ve

it’s going to shock you because I’ve tried to delete it from every YouTube

tried to delete it from every YouTube

tried to delete it from every YouTube site I can go to as I was in a pattern

site I can go to as I was in a pattern

site I can go to as I was in a pattern and I thought okay here we go

and I thought okay here we go

and I thought okay here we go male skewed program what do I do I

male skewed program what do I do I

male skewed program what do I do I attract women yeah kind of makes sense

attract women yeah kind of makes sense

attract women yeah kind of makes sense doesn’t it oh dear

doesn’t it oh dear

doesn’t it oh dear should we have a look at what it was

should we have a look at what it was

should we have a look at what it was like

[Music]

[Music] in tonight’s top gear okay now I can

in tonight’s top gear okay now I can

in tonight’s top gear okay now I can relax okay

relax okay

relax okay so audiences fell to under three million

so audiences fell to under three million

so audiences fell to under three million which was very bad

which was very bad

which was very bad Jeremy Clarkson left for the first time

Jeremy Clarkson left for the first time

Jeremy Clarkson left for the first time and one guides got dumped for

and one guides got dumped for

and one guides got dumped for drink-driving and that had nothing to do

drink-driving and that had nothing to do

drink-driving and that had nothing to do with me but I was like oh my goodness

with me but I was like oh my goodness

with me but I was like oh my goodness I mean how bad is that you know you

I mean how bad is that you know you

I mean how bad is that you know you can’t really get worse than that

can’t really get worse than that

can’t really get worse than that so I licked my wounds and I thought

so I licked my wounds and I thought

so I licked my wounds and I thought right

right

right BBC being the BBC they didn’t sack me

BBC being the BBC they didn’t sack me

BBC being the BBC they didn’t sack me gave me another chance and I actually

gave me another chance and I actually

gave me another chance and I actually decided right I’m gonna listen I’m gonna

decided right I’m gonna listen I’m gonna

decided right I’m gonna listen I’m gonna really listen now and what I did was I

really listen now and what I did was I

really listen now and what I did was I took 20 producers and myself and I went

took 20 producers and myself and I went

took 20 producers and myself and I went to spend a night not myself with lots of

to spend a night not myself with lots of

to spend a night not myself with lots of men I mean like that sounds wrong

men I mean like that sounds wrong

men I mean like that sounds wrong doesn’t it I mean I spent it was before

doesn’t it I mean I spent it was before

doesn’t it I mean I spent it was before I got married though anyway that’s an

I got married though anyway that’s an

I got married though anyway that’s an aside but anyway so we all went town we

aside but anyway so we all went town we

aside but anyway so we all went town we spent a night with a guy and his friends

spent a night with a guy and his friends

spent a night with a guy and his friends and we went out and we came we came back

and we went out and we came we came back

and we went out and we came we came back about week later and there was some

about week later and there was some

about week later and there was some amazing stories now remember this is the

amazing stories now remember this is the

amazing stories now remember this is the Millennium so it’s not our time now and

Millennium so it’s not our time now and

Millennium so it’s not our time now and the guys came back with stories like

the guys came back with stories like

the guys came back with stories like this that they would do things like dare

this that they would do things like dare

this that they would do things like dare themselves to close their eyes for as

themselves to close their eyes for as

themselves to close their eyes for as long as possible on motorways they do

long as possible on motorways they do

long as possible on motorways they do they did or turn their lights off in the

they did or turn their lights off in the

they did or turn their lights off in the dark when they’re driving on country

dark when they’re driving on country

dark when they’re driving on country roads come on there’s always one that

roads come on there’s always one that

roads come on there’s always one that goes I do that now it was the Millennium

goes I do that now it was the Millennium

goes I do that now it was the Millennium and that’s why I said that because

and that’s why I said that because

and that’s why I said that because actually life was was different to the

actually life was was different to the

actually life was was different to the waiters now these guys were a little bit

waiters now these guys were a little bit

waiters now these guys were a little bit bored you know they wanted a thrill

bored you know they wanted a thrill

bored you know they wanted a thrill didn’t they so it led to one of our

didn’t they so it led to one of our

didn’t they so it led to one of our biggest insights and lots a huge range

biggest insights and lots a huge range

biggest insights and lots a huge range of very successful programmes for men

of very successful programmes for men

of very successful programmes for men including the relaunch of Top Gear

including the relaunch of Top Gear

including the relaunch of Top Gear through one insight which was how can we

through one insight which was how can we

through one insight which was how can we give men a rollercoaster ride on TV that

give men a rollercoaster ride on TV that

give men a rollercoaster ride on TV that was the insight from that so you know I

was the insight from that so you know I

was the insight from that so you know I learnt a very tough lesson that time I

learnt a very tough lesson that time I

learnt a very tough lesson that time I mean I did redeem myself to be fair you

mean I did redeem myself to be fair you

mean I did redeem myself to be fair you know we you know it did work out in the

know we you know it did work out in the

know we you know it did work out in the end

end

end but I learned that I really need to

but I learned that I really need to

but I learned that I really need to share my ideas with people

share my ideas with people

share my ideas with people talk to people listen so it say to you

talk to people listen so it say to you

talk to people listen so it say to you who is in your network who is in your

who is in your network who is in your

who is in your network who is in your network how can they help to champion

network how can they help to champion

network how can they help to champion your ideas as well as challenge them and

your ideas as well as challenge them and

your ideas as well as challenge them and help you develop them and make them

help you develop them and make them

help you develop them and make them successful right so that’s my second

successful right so that’s my second

successful right so that’s my second story so that was the good and the bad

story so that was the good and the bad

story so that was the good and the bad this one’s the important okay this one’s

this one’s the important okay this one’s

this one’s the important okay this one’s around purpose so my final story centers

around purpose so my final story centers

around purpose so my final story centers on purpose now it’s very important for

on purpose now it’s very important for

on purpose now it’s very important for many reasons but I’m going to share with

many reasons but I’m going to share with

many reasons but I’m going to share with you in a second how the BBC pulled off

you in a second how the BBC pulled off

you in a second how the BBC pulled off its biggest ever event at the same time

its biggest ever event at the same time

its biggest ever event at the same time as moving three and a half thousand

as moving three and a half thousand

as moving three and a half thousand staff to suffered so that’s in the north

staff to suffered so that’s in the north

staff to suffered so that’s in the north so we’re in London a lot of the news and

so we’re in London a lot of the news and

so we’re in London a lot of the news and sports people were in London and they

sports people were in London and they

sports people were in London and they were being asked to move to soften I

were being asked to move to soften I

were being asked to move to soften I don’t know if any of you know but that

don’t know if any of you know but that

don’t know if any of you know but that wasn’t going down well we in the BBC or

wasn’t going down well we in the BBC or

wasn’t going down well we in the BBC or outside of the BBC so it was very tough

outside of the BBC so it was very tough

outside of the BBC so it was very tough call but I’ll explain that in a second

call but I’ll explain that in a second

call but I’ll explain that in a second so let’s talk a little bit about purpose

so let’s talk a little bit about purpose

so let’s talk a little bit about purpose why is it so important the fact is when

why is it so important the fact is when

why is it so important the fact is when you guys walk out of here and come up

you guys walk out of here and come up

you guys walk out of here and come up with an idea I want to make it into

with an idea I want to make it into

with an idea I want to make it into reality if it truly is different people

reality if it truly is different people

reality if it truly is different people are going to disagree with you they’re

are going to disagree with you they’re

are going to disagree with you they’re going to stop you they’re going to say

going to stop you they’re going to say

going to stop you they’re going to say it doesn’t fit with our world it’s not

it doesn’t fit with our world it’s not

it doesn’t fit with our world it’s not right it doesn’t fit with our patterns

right it doesn’t fit with our patterns

right it doesn’t fit with our patterns so it requires determination and it

so it requires determination and it

so it requires determination and it requires tenacity and I believe and I’ve

requires tenacity and I believe and I’ve

requires tenacity and I believe and I’ve seen it working with people now for a

seen it working with people now for a

seen it working with people now for a long time that if you believe in that

long time that if you believe in that

long time that if you believe in that idea if it has purpose and meaning to

idea if it has purpose and meaning to

idea if it has purpose and meaning to you then you you know what that is and

you then you you know what that is and

you then you you know what that is and you can really sort of say what that is

you can really sort of say what that is

you can really sort of say what that is and you can share it other people will

and you can share it other people will

and you can share it other people will believe in it too and they’ll make it

believe in it too and they’ll make it

believe in it too and they’ll make it happen and the way we now know that the

happen and the way we now know that the

happen and the way we now know that the brain operates to support this and I’ll

brain operates to support this and I’ll

brain operates to support this and I’ll explain just very briefly because I’m

explain just very briefly because I’m

explain just very briefly because I’m not a neuroscientist say that

not a neuroscientist say that

not a neuroscientist say that straightaway I’m not but I do love

straightaway I’m not but I do love

straightaway I’m not but I do love anything through the brain and it works

anything through the brain and it works

anything through the brain and it works by the brain has three parts working

by the brain has three parts working

by the brain has three parts working that’s at the same time to switch on the

that’s at the same time to switch on the

that’s at the same time to switch on the ideas which actually come behind your

ideas which actually come behind your

ideas which actually come behind your right temporal lobe from here to switch

right temporal lobe from here to switch

right temporal lobe from here to switch on this bit requires your salience

on this bit requires your salience

on this bit requires your salience network which is here too

network which is here too

network which is here too to close to get to to light up when

to close to get to to light up when

to close to get to to light up when something is emotional and resonates

something is emotional and resonates

something is emotional and resonates with yous that’s the first thing and the

with yous that’s the first thing and the

with yous that’s the first thing and the second thing is this bit needs to close

second thing is this bit needs to close

second thing is this bit needs to close down the prefrontal cortex is to quieten

down the prefrontal cortex is to quieten

down the prefrontal cortex is to quieten down so it needs to be the idea needs to

down so it needs to be the idea needs to

down so it needs to be the idea needs to be simple firstly and secondly it needs

be simple firstly and secondly it needs

be simple firstly and secondly it needs to be relevant or emotional for that to

to be relevant or emotional for that to

to be relevant or emotional for that to work

work

work so it needs to be simple and emotional

so it needs to be simple and emotional

so it needs to be simple and emotional and the best example I can show of this

and the best example I can show of this

and the best example I can show of this and show you in a second was the BBC’s

and show you in a second was the BBC’s

and show you in a second was the BBC’s coverage of the digital Olympics in 2012

coverage of the digital Olympics in 2012

coverage of the digital Olympics in 2012 so as I said they were doing two things

so as I said they were doing two things

so as I said they were doing two things they were doing the 2012 Olympics and

they were doing the 2012 Olympics and

they were doing the 2012 Olympics and moving people and they came up with an

moving people and they came up with an

moving people and they came up with an idea which was simple so the idea was we

idea which was simple so the idea was we

idea which was simple so the idea was we are going to record every sport from

are going to record every sport from

are going to record every sport from every location every day that’s a lot

every location every day that’s a lot

every location every day that’s a lot that’s a lot of feeling pics and the

that’s a lot of feeling pics and the

that’s a lot of feeling pics and the relevance bit was you can watch it we’re

relevance bit was you can watch it we’re

relevance bit was you can watch it we’re going to make sure that our audience can

going to make sure that our audience can

going to make sure that our audience can watch it on whatever piece of glass they

watch it on whatever piece of glass they

watch it on whatever piece of glass they choose and the reason that was so

choose and the reason that was so

choose and the reason that was so special I had such meaning those two

special I had such meaning those two

special I had such meaning those two things in terms of being very simple

things in terms of being very simple

things in terms of being very simple idea we knew we had to record everything

idea we knew we had to record everything

idea we knew we had to record everything we knew that as staff and producers and

we knew that as staff and producers and

we knew that as staff and producers and it was on every piece of glass was it

it was on every piece of glass was it

it was on every piece of glass was it was that wonderful moment where you had

was that wonderful moment where you had

was that wonderful moment where you had a kind of aligning of the stars you had

a kind of aligning of the stars you had

a kind of aligning of the stars you had a massive event with lots of content and

a massive event with lots of content and

a massive event with lots of content and we all had our smartphones and more

we all had our smartphones and more

we all had our smartphones and more mobile devices so it was a it was it was

mobile devices so it was a it was it was

mobile devices so it was a it was it was a why now so I’d say to you whatever

a why now so I’d say to you whatever

a why now so I’d say to you whatever your idea is that you want to have

your idea is that you want to have

your idea is that you want to have happen and turn into reality why you why

happen and turn into reality why you why

happen and turn into reality why you why should you be doing this and why now I’m

should you be doing this and why now I’m

should you be doing this and why now I’m going to show the team that it’s just

going to show the team that it’s just

going to show the team that it’s just going to talk through what that was like

going to talk through what that was like

going to talk through what that was like for them doing the Olympics short clip

for them doing the Olympics short clip

for them doing the Olympics short clip this summer the greatest show on earth

this summer the greatest show on earth

this summer the greatest show on earth arrived in London to every athlete

arrived in London to every athlete

arrived in London to every athlete waiting ready prepared to take part in

waiting ready prepared to take part in

waiting ready prepared to take part in these games welcome to London but to

these games welcome to London but to

these games welcome to London but to bring the greatest show to the whole of

bring the greatest show to the whole of

bring the greatest show to the whole of Great Britain we knew we needed one of

Great Britain we knew we needed one of

Great Britain we knew we needed one of the greatest broadcasting ideas of all

the greatest broadcasting ideas of all

the greatest broadcasting ideas of all time we decided to show every session of

time we decided to show every session of

time we decided to show every session of every sport every day we’ve got 14 hours

every sport every day we’ve got 14 hours

every sport every day we’ve got 14 hours a day here on BBC 3 16 hours over on BBC

a day here on BBC 3 16 hours over on BBC

a day here on BBC 3 16 hours over on BBC one and to make it available on

one and to make it available on

one and to make it available on television radio computers mobile

television radio computers mobile

television radio computers mobile tablets and the latest connected TVs we

tablets and the latest connected TVs we

tablets and the latest connected TVs we did it so the entire nation would never

did it so the entire nation would never

did it so the entire nation would never have to miss a moment okay we cut it

have to miss a moment okay we cut it

have to miss a moment okay we cut it there because I have a got I haven’t got

there because I have a got I haven’t got

there because I have a got I haven’t got rights to show you all the stuff that’s

rights to show you all the stuff that’s

rights to show you all the stuff that’s after that they joking it’s just a safe

after that they joking it’s just a safe

after that they joking it’s just a safe time okay so what happened after that

time okay so what happened after that

time okay so what happened after that was we all gave up weekend’s we traveled

was we all gave up weekend’s we traveled

was we all gave up weekend’s we traveled up and down between London and soul

up and down between London and soul

up and down between London and soul foods because we wanted to do it there

foods because we wanted to do it there

foods because we wanted to do it there was that motivation because it felt like

was that motivation because it felt like

was that motivation because it felt like it had real purpose and it was very very

it had real purpose and it was very very

it had real purpose and it was very very very clear so my last point is I’m I

very clear so my last point is I’m I

very clear so my last point is I’m I hope that when you’re faced with turning

hope that when you’re faced with turning

hope that when you’re faced with turning your ideas into reality and you want to

your ideas into reality and you want to

your ideas into reality and you want to make them happen that you use my a ninja

make them happen that you use my a ninja

make them happen that you use my a ninja and are successful using my three P’s so

and are successful using my three P’s so

and are successful using my three P’s so do remember patterns people and purpose

do remember patterns people and purpose

do remember patterns people and purpose thank you very much