ladies and gentlemen I am here to sell you a fantastic new product which will
you a fantastic new product which will
you a fantastic new product which will change your life forever this amber
change your life forever this amber
change your life forever this amber teething necklace is guaranteed to make
teething necklace is guaranteed to make
teething necklace is guaranteed to make your baby more comfortable while
your baby more comfortable while
your baby more comfortable while teething and it’s all due to the
teething and it’s all due to the
teething and it’s all due to the succinyl acid which has proven
succinyl acid which has proven
succinyl acid which has proven anti-inflammatory properties and it’s
anti-inflammatory properties and it’s
anti-inflammatory properties and it’s all yours for the low low price of $20 a
all yours for the low low price of $20 a
all yours for the low low price of $20 a pop the only problem it’s a lie it’s
pop the only problem it’s a lie it’s
pop the only problem it’s a lie it’s deceit there is no scientific
deceit there is no scientific
deceit there is no scientific peer-reviewed evidence to support the
peer-reviewed evidence to support the
peer-reviewed evidence to support the claim that amber necklaces can reduce
claim that amber necklaces can reduce
claim that amber necklaces can reduce teething pain but people believe it and
teething pain but people believe it and
teething pain but people believe it and they’re buying the necklaces I’m a mom
they’re buying the necklaces I’m a mom
they’re buying the necklaces I’m a mom and it’s a claim I’ve heard over and
and it’s a claim I’ve heard over and
and it’s a claim I’ve heard over and over by my friends on internet mommy
over by my friends on internet mommy
over by my friends on internet mommy groups and on blog posts written by
groups and on blog posts written by
groups and on blog posts written by people who are selling them but I’ve
people who are selling them but I’ve
people who are selling them but I’ve also spent the last 10 years working in
also spent the last 10 years working in
also spent the last 10 years working in communication with academic and
communication with academic and
communication with academic and technology groups and this overlap
technology groups and this overlap
technology groups and this overlap between my work and my home life made me
between my work and my home life made me
between my work and my home life made me realize how academia should be
realize how academia should be
realize how academia should be responding to the new ways that people
responding to the new ways that people
responding to the new ways that people are sharing scientific information it
are sharing scientific information it
are sharing scientific information it also reminds me about this concept we’ve
also reminds me about this concept we’ve
also reminds me about this concept we’ve been hearing about in the news the post
been hearing about in the news the post
been hearing about in the news the post truth era the idea of post truth rose to
truth era the idea of post truth rose to
truth era the idea of post truth rose to significance during the political
significance during the political
significance during the political conversations around the truthiness
conversations around the truthiness
conversations around the truthiness and last year’s brexit campaign in the
and last year’s brexit campaign in the
and last year’s brexit campaign in the United Kingdom and the presidential
United Kingdom and the presidential
United Kingdom and the presidential election in the United States it was
election in the United States it was
election in the United States it was widely reported that the voting public
widely reported that the voting public
widely reported that the voting public didn’t really care if the points the
didn’t really care if the points the
didn’t really care if the points the politicians were making were possible or
politicians were making were possible or
politicians were making were possible or even true
even true
even true just like with the amber necklaces
just like with the amber necklaces
just like with the amber necklaces people cared more about how that story
people cared more about how that story
people cared more about how that story made them feel and about how that
made them feel and about how that
made them feel and about how that picture fit into their worldview host
picture fit into their worldview host
picture fit into their worldview host truth became such an important concept
truth became such an important concept
truth became such an important concept in 2016 that the Oxford Dictionary named
in 2016 that the Oxford Dictionary named
in 2016 that the Oxford Dictionary named it word of the year today truth feels
it word of the year today truth feels
it word of the year today truth feels less relevant than ever before and I
less relevant than ever before and I
less relevant than ever before and I blame the Internet
blame the Internet
blame the Internet don’t get me wrong the Internet’s a
don’t get me wrong the Internet’s a
don’t get me wrong the Internet’s a beautiful place where we can create
beautiful place where we can create
beautiful place where we can create community and friendship and access the
community and friendship and access the
community and friendship and access the entirety of human knowledge in the palm
entirety of human knowledge in the palm
entirety of human knowledge in the palm of a hand but it’s not always serving in
of a hand but it’s not always serving in
of a hand but it’s not always serving in our best interest where there’s a buck
our best interest where there’s a buck
our best interest where there’s a buck to be made people will make it
to be made people will make it
to be made people will make it especially in the case of the internet
especially in the case of the internet
especially in the case of the internet where anonymity is obtainable whether
where anonymity is obtainable whether
where anonymity is obtainable whether it’s fake news websites shared on
it’s fake news websites shared on
it’s fake news websites shared on Facebook or marketers trying to sell us
Facebook or marketers trying to sell us
Facebook or marketers trying to sell us their products or lobbyists vying for
their products or lobbyists vying for
their products or lobbyists vying for attention for their causes there are big
attention for their causes there are big
attention for their causes there are big powerful groups telling really
powerful groups telling really
powerful groups telling really compelling stories and some are very
compelling stories and some are very
compelling stories and some are very good at misleading us for their own
good at misleading us for their own
good at misleading us for their own benefit say for example I believe that
benefit say for example I believe that
benefit say for example I believe that there are little green men flying around
there are little green men flying around
there are little green men flying around our planet in UFOs I can find all kinds
our planet in UFOs I can find all kinds
our planet in UFOs I can find all kinds of sources to back up that claim I can
of sources to back up that claim I can
of sources to back up that claim I can find blog posts or YouTube videos meetup
find blog posts or YouTube videos meetup
find blog posts or YouTube videos meetup groups and all sorts of pseudoscience to
groups and all sorts of pseudoscience to
groups and all sorts of pseudoscience to confirm my belief in the existence of
confirm my belief in the existence of
confirm my belief in the existence of little green men and flying saucers
little green men and flying saucers
little green men and flying saucers I might even believe that there’s a
I might even believe that there’s a
I might even believe that there’s a government conspiracy to cover up the
government conspiracy to cover up the
government conspiracy to cover up the existence of little green men and tell
existence of little green men and tell
existence of little green men and tell myself that’s why there’s no supporting
myself that’s why there’s no supporting
myself that’s why there’s no supporting body of peer-reviewed information on the
body of peer-reviewed information on the
body of peer-reviewed information on the topic this assertion may seem ridiculous
topic this assertion may seem ridiculous
topic this assertion may seem ridiculous to you and me but this is truth to a
to you and me but this is truth to a
to you and me but this is truth to a fair number of people to combat this
fair number of people to combat this
fair number of people to combat this kind of nonsense fact-checking website
kind of nonsense fact-checking website
kind of nonsense fact-checking website started popping
started popping
started popping on the internet fact-checking was
on the internet fact-checking was
on the internet fact-checking was supposed to be the definitive source to
supposed to be the definitive source to
supposed to be the definitive source to discern truth from less reliable sources
discern truth from less reliable sources
discern truth from less reliable sources like chain mail or urban folklore ads or
like chain mail or urban folklore ads or
like chain mail or urban folklore ads or ambitious politicians it was supposed to
ambitious politicians it was supposed to
ambitious politicians it was supposed to solve the problem of people who lie in
solve the problem of people who lie in
solve the problem of people who lie in public forums but even the credibility
public forums but even the credibility
public forums but even the credibility of supposedly credible sources is
of supposedly credible sources is
of supposedly credible sources is questioned when opinion is stronger than
questioned when opinion is stronger than
questioned when opinion is stronger than truth people have been taught to
truth people have been taught to
truth people have been taught to question their sources but what
question their sources but what
question their sources but what constitutes a trusted source seems also
constitutes a trusted source seems also
constitutes a trusted source seems also to be different from person to person
to be different from person to person
to be different from person to person based on their culture or their
based on their culture or their
based on their culture or their political leanings or their life
political leanings or their life
political leanings or their life experiences the scientific method too
experiences the scientific method too
experiences the scientific method too was designed to overcome these biases
was designed to overcome these biases
was designed to overcome these biases but unfortunately it seems that some
but unfortunately it seems that some
but unfortunately it seems that some people are valuing opinion over
people are valuing opinion over
people are valuing opinion over scientific evidence even when the
scientific evidence even when the
scientific evidence even when the evidence shared in peer-reviewed
evidence shared in peer-reviewed
evidence shared in peer-reviewed journals is overwhelming let’s take for
journals is overwhelming let’s take for
journals is overwhelming let’s take for example something more practical than
example something more practical than
example something more practical than UFOs let’s talk about the public
UFOs let’s talk about the public
UFOs let’s talk about the public conversation in America around climate
conversation in America around climate
conversation in America around climate science the validity of human-caused
science the validity of human-caused
science the validity of human-caused climate change has been backed by both
climate change has been backed by both
climate change has been backed by both peer review study and a near unanimous
peer review study and a near unanimous
peer review study and a near unanimous consensus in the scientific community a
consensus in the scientific community a
consensus in the scientific community a 2013 review published in ERL showed that
2013 review published in ERL showed that
2013 review published in ERL showed that 97% of climate scientists agree there is
97% of climate scientists agree there is
97% of climate scientists agree there is a human-caused global warming trend that
a human-caused global warming trend that
a human-caused global warming trend that kind of consensus is unheard of but
kind of consensus is unheard of but
kind of consensus is unheard of but incredibly a 2015 study from Yale showed
incredibly a 2015 study from Yale showed
incredibly a 2015 study from Yale showed that 30% of Americans believe something
that 30% of Americans believe something
that 30% of Americans believe something different so if there’s near consensus
different so if there’s near consensus
different so if there’s near consensus in the scientific community why is there
in the scientific community why is there
in the scientific community why is there still a debate in the public about the
still a debate in the public about the
still a debate in the public about the validity of climate change this is post
validity of climate change this is post
validity of climate change this is post truth I think most of us are willing to
truth I think most of us are willing to
truth I think most of us are willing to admit that
admit that
admit that scientific community as a whole has been
scientific community as a whole has been
scientific community as a whole has been slow to respond to the changing media
slow to respond to the changing media
slow to respond to the changing media landscape by the way that’s why
landscape by the way that’s why
landscape by the way that’s why fact-checking web sites became the
fact-checking web sites became the
fact-checking web sites became the default on the internet rather than
default on the internet rather than
default on the internet rather than peer-reviewed journal articles but the
peer-reviewed journal articles but the
peer-reviewed journal articles but the scientific community can’t ignore the
scientific community can’t ignore the
scientific community can’t ignore the post truth mentality if enough people
post truth mentality if enough people
post truth mentality if enough people believe that climate change is a hoax
believe that climate change is a hoax
believe that climate change is a hoax and they’re influential enough they
and they’re influential enough they
and they’re influential enough they might be able to stop government
might be able to stop government
might be able to stop government industry and nonprofit players from
industry and nonprofit players from
industry and nonprofit players from allocating funds to climate research and
allocating funds to climate research and
allocating funds to climate research and funding is what drives science to remain
funding is what drives science to remain
funding is what drives science to remain relevant academia must adapt and respond
relevant academia must adapt and respond
relevant academia must adapt and respond to the problems that the internet
to the problems that the internet
to the problems that the internet revolution and the post truth era are
revolution and the post truth era are
revolution and the post truth era are raising fundamentally the way that
raising fundamentally the way that
raising fundamentally the way that scientists communicate hasn’t changed
scientists communicate hasn’t changed
scientists communicate hasn’t changed much since the 1600s scientists are
much since the 1600s scientists are
much since the 1600s scientists are taught to publish precise and detailed
taught to publish precise and detailed
taught to publish precise and detailed papers in peer-reviewed journals and the
papers in peer-reviewed journals and the
papers in peer-reviewed journals and the articles are aimed at informing other
articles are aimed at informing other
articles are aimed at informing other scientists compounding the issue papers
scientists compounding the issue papers
scientists compounding the issue papers published in journals are hard for non
published in journals are hard for non
published in journals are hard for non scientists understand and they’re
scientists understand and they’re
scientists understand and they’re generally only available to people
generally only available to people
generally only available to people working at institutions which are rich
working at institutions which are rich
working at institutions which are rich enough to afford subscriptions put
enough to afford subscriptions put
enough to afford subscriptions put simply scientists talk to other
simply scientists talk to other
simply scientists talk to other scientists and they leave the public out
scientists and they leave the public out
scientists and they leave the public out of the loop but the Internet has
of the loop but the Internet has
of the loop but the Internet has disrupted traditional media and it’s
disrupted traditional media and it’s
disrupted traditional media and it’s disrupted traditional communication now
disrupted traditional communication now
disrupted traditional communication now it’s time for academia to capitalize on
it’s time for academia to capitalize on
it’s time for academia to capitalize on this disruption to combat a culture of
this disruption to combat a culture of
this disruption to combat a culture of misinformation it is the responsibility
misinformation it is the responsibility
misinformation it is the responsibility of universities today to rethink the
of universities today to rethink the
of universities today to rethink the incentive structure for communication
incentive structure for communication
incentive structure for communication and academia we need to create
and academia we need to create
and academia we need to create incentives for scientists that place
incentives for scientists that place
incentives for scientists that place more emphasis on public communication I
more emphasis on public communication I
more emphasis on public communication I get it
get it
get it demands
demands
demands scientists time are already daunting
scientists time are already daunting
scientists time are already daunting most of their effort is devoted to
most of their effort is devoted to
most of their effort is devoted to discovery and publishing in traditional
discovery and publishing in traditional
discovery and publishing in traditional journals and acquiring funding but
journals and acquiring funding but
journals and acquiring funding but emphasizing public communication in
emphasizing public communication in
emphasizing public communication in addition to the traditional
addition to the traditional
addition to the traditional peer-reviewed methods when it comes to
peer-reviewed methods when it comes to
peer-reviewed methods when it comes to the hiring and promoting of scientists
the hiring and promoting of scientists
the hiring and promoting of scientists could have a major impact for
could have a major impact for
could have a major impact for universities especially with regards to
universities especially with regards to
universities especially with regards to improving reputation and increasing
improving reputation and increasing
improving reputation and increasing overall funding of course the peer
overall funding of course the peer
overall funding of course the peer review process will continue to be an
review process will continue to be an
review process will continue to be an essential part of the equation but by
essential part of the equation but by
essential part of the equation but by incentivizing scientists to share their
incentivizing scientists to share their
incentivizing scientists to share their findings with a general public we might
findings with a general public we might
findings with a general public we might just find that the impact is as great or
just find that the impact is as great or
just find that the impact is as great or perhaps even greater than the
perhaps even greater than the
perhaps even greater than the communication revolution that is already
communication revolution that is already
communication revolution that is already occurring in other industries today so
occurring in other industries today so
occurring in other industries today so assuming scientists see the opportunity
assuming scientists see the opportunity
assuming scientists see the opportunity they feel the responsibility and they’re
they feel the responsibility and they’re
they feel the responsibility and they’re appropriately incentivized how can we
appropriately incentivized how can we
appropriately incentivized how can we support them as they begin their
support them as they begin their
support them as they begin their communication with the public to bridge
communication with the public to bridge
communication with the public to bridge the gap between scientists and the
the gap between scientists and the
the gap between scientists and the relatively new ways that people are
relatively new ways that people are
relatively new ways that people are getting information via the internet
getting information via the internet
getting information via the internet universities are employing professional
universities are employing professional
universities are employing professional communicators like me universities most
communicators like me universities most
communicators like me universities most universities have communication
universities have communication
universities have communication departments that are aimed at least in
departments that are aimed at least in
departments that are aimed at least in part at translating science to the
part at translating science to the
part at translating science to the masses but I’ll never be able to tell
masses but I’ll never be able to tell
masses but I’ll never be able to tell your story better than you can tell it
your story better than you can tell it
your story better than you can tell it yourself as a professional
yourself as a professional
yourself as a professional I can help you by shaping messaging or
I can help you by shaping messaging or
I can help you by shaping messaging or building communities or making beautiful
building communities or making beautiful
building communities or making beautiful visuals to help you tell your story
visuals to help you tell your story
visuals to help you tell your story better but the gist and the power will
better but the gist and the power will
better but the gist and the power will always come directly from the source of
always come directly from the source of
always come directly from the source of the message there is no better
the message there is no better
the message there is no better spokesperson for your work than you I
like to remind scientists three things
like to remind scientists three things as they begin communicating with the
as they begin communicating with the
as they begin communicating with the public first the excess
public first the excess
public first the excess Cybil if you’re serious about your
Cybil if you’re serious about your
Cybil if you’re serious about your research making a real world impact
research making a real world impact
research making a real world impact communicating about your work beyond
communicating about your work beyond
communicating about your work beyond your network of potential collaborators
your network of potential collaborators
your network of potential collaborators is essential traditionally this is meant
is essential traditionally this is meant
is essential traditionally this is meant getting your work covered in the news
getting your work covered in the news
getting your work covered in the news but you could also start by using social
but you could also start by using social
but you could also start by using social media write a blog or talk about your
media write a blog or talk about your
media write a blog or talk about your work on Twitter or do and ask me
work on Twitter or do and ask me
work on Twitter or do and ask me anything on reddit how you choose to do
anything on reddit how you choose to do
anything on reddit how you choose to do this will be deeply personal but by
this will be deeply personal but by
this will be deeply personal but by making your research accessible to a
making your research accessible to a
making your research accessible to a general public you’re taking the first
general public you’re taking the first
general public you’re taking the first step it takes your conclusions out of
step it takes your conclusions out of
step it takes your conclusions out of the scientific echo chamber and empowers
the scientific echo chamber and empowers
the scientific echo chamber and empowers the general public to have access to
the general public to have access to
the general public to have access to your work second be clear as scientists
your work second be clear as scientists
your work second be clear as scientists you’re trained to focus on small details
you’re trained to focus on small details
you’re trained to focus on small details but it’s your ability to explain the
but it’s your ability to explain the
but it’s your ability to explain the overarching story of your work and your
overarching story of your work and your
overarching story of your work and your field of science that will help you the
field of science that will help you the
field of science that will help you the most so begin with the big picture the
most so begin with the big picture the
most so begin with the big picture the implications of your research rather
implications of your research rather
implications of your research rather than trying to explain your hypothesis
than trying to explain your hypothesis
than trying to explain your hypothesis with conclusion or die’s our precision
with conclusion or die’s our precision
with conclusion or die’s our precision the goal is to get people to buy into
the goal is to get people to buy into
the goal is to get people to buy into you as an expert and the kind of work
you as an expert and the kind of work
you as an expert and the kind of work that your impact can have with this in
that your impact can have with this in
that your impact can have with this in mind you’ll want to share your message
mind you’ll want to share your message
mind you’ll want to share your message in a way that your audience can
in a way that your audience can
in a way that your audience can understand use plain English and frame
understand use plain English and frame
understand use plain English and frame your messages in a way that is both real
your messages in a way that is both real
your messages in a way that is both real and personal to your audience think
and personal to your audience think
and personal to your audience think about who you’re speaking to and use
about who you’re speaking to and use
about who you’re speaking to and use language and concepts and analogies that
language and concepts and analogies that
language and concepts and analogies that they can understand and most importantly
they can understand and most importantly
they can understand and most importantly relate it back to why your work will
relate it back to why your work will
relate it back to why your work will benefit them I’m not suggesting you
benefit them I’m not suggesting you
benefit them I’m not suggesting you dumbed down your science the public is
dumbed down your science the public is
dumbed down your science the public is full of really smart people but remember
full of really smart people but remember
full of really smart people but remember the goal isn’t simply to get more people
the goal isn’t simply to get more people
the goal isn’t simply to get more people to understand what you do the goal is
to understand what you do the goal is
to understand what you do the goal is also to get people to recognize the
also to get people to recognize the
also to get people to recognize the implications of your research for
implications of your research for
implications of your research for themselves and for society third
themselves and for society third
themselves and for society third be honest don’t succumb to post truth
be honest don’t succumb to post truth
be honest don’t succumb to post truth the post truth error will be hard on
the post truth error will be hard on
the post truth error will be hard on academia but that doesn’t mean we should
academia but that doesn’t mean we should
academia but that doesn’t mean we should abandon the scientific method it is an
abandon the scientific method it is an
abandon the scientific method it is an enduring foundation but just because
enduring foundation but just because
enduring foundation but just because you’re right doesn’t mean anyone will
you’re right doesn’t mean anyone will
you’re right doesn’t mean anyone will listen a scientist you’ll get something
listen a scientist you’ll get something
listen a scientist you’ll get something out of all this – communicating outside
out of all this – communicating outside
out of all this – communicating outside of your scientific area will enable you
of your scientific area will enable you
of your scientific area will enable you will give you perspective that enables
will give you perspective that enables
will give you perspective that enables you to understand where your research
you to understand where your research
you to understand where your research fits into the wider world being a
fits into the wider world being a
fits into the wider world being a thought leader on your topic well guy
thought leader on your topic well guy
thought leader on your topic well guy will help you guide the public
will help you guide the public
will help you guide the public conversation of your field and for my
conversation of your field and for my
conversation of your field and for my family
family
family financial perspective this will support
financial perspective this will support
financial perspective this will support a more favorable funding environment for
a more favorable funding environment for
a more favorable funding environment for your wider research area remember
your wider research area remember
your wider research area remember funders give money to fix issues that
funders give money to fix issues that
funders give money to fix issues that they understand and funders give money
they understand and funders give money
they understand and funders give money to fix issues that people are talking
to fix issues that people are talking
to fix issues that people are talking about there are quite a few scientists
about there are quite a few scientists
about there are quite a few scientists today who have already put these pieces
today who have already put these pieces
today who have already put these pieces together and are pushing their research
together and are pushing their research
together and are pushing their research forward through public communication let
forward through public communication let
forward through public communication let me share with you two of them locally I
me share with you two of them locally I
me share with you two of them locally I enjoy following scientists here at
enjoy following scientists here at
enjoy following scientists here at couched on social media one of them
couched on social media one of them
couched on social media one of them Susanne Dirk’s
Susanne Dirk’s
Susanne Dirk’s is a young up-and-coming scientist who
is a young up-and-coming scientist who
is a young up-and-coming scientist who goes by the name scientific diver on
goes by the name scientific diver on
goes by the name scientific diver on Instagram there she shares lots of
Instagram there she shares lots of
Instagram there she shares lots of pictures of her field work collecting
pictures of her field work collecting
pictures of her field work collecting giant clams in the Red Sea
giant clams in the Red Sea
giant clams in the Red Sea her goal is to figure out how important
her goal is to figure out how important
her goal is to figure out how important the clams are to over all coral reef
the clams are to over all coral reef
the clams are to over all coral reef health she shares beautiful pictures
health she shares beautiful pictures
health she shares beautiful pictures relating to the process of her work and
relating to the process of her work and
relating to the process of her work and also information of general interest
also information of general interest
also information of general interest about plants and animals in the sea her
about plants and animals in the sea her
about plants and animals in the sea her communication efforts are accessible and
communication efforts are accessible and
communication efforts are accessible and clear and honest and they’re digestible
clear and honest and they’re digestible
clear and honest and they’re digestible to a general public while still
to a general public while still
to a general public while still maintaining scientific credibility
maintaining scientific credibility
maintaining scientific credibility what’s more her social media posts
what’s more her social media posts
what’s more her social media posts enable her to connect with people all
enable her to connect with people all
enable her to connect with people all around
around
around the world and her efforts are increasing
the world and her efforts are increasing
the world and her efforts are increasing attention for her work both within her
attention for her work both within her
attention for her work both within her field and for the general public sharing
field and for the general public sharing
field and for the general public sharing the stories behind her research makes
the stories behind her research makes
the stories behind her research makes her more credible and makes it more
her more credible and makes it more
her more credible and makes it more likely for people to discover her
likely for people to discover her
likely for people to discover her findings and want to support her work
globally climate scientist Katharine
globally climate scientist Katharine Hayhoe is also using these principles to
Hayhoe is also using these principles to
Hayhoe is also using these principles to make significant impact for climate
make significant impact for climate
make significant impact for climate research
research
research she’s aggregating her findings and
she’s aggregating her findings and
she’s aggregating her findings and research findings from others in her
research findings from others in her
research findings from others in her industry and sharing them at
industry and sharing them at
industry and sharing them at high-profile events and with high-impact
high-profile events and with high-impact
high-profile events and with high-impact media she’s found a balance between
media she’s found a balance between
media she’s found a balance between conducting her research and
conducting her research and
conducting her research and communicating about climate science with
communicating about climate science with
communicating about climate science with the big picture in mind the impact is
the big picture in mind the impact is
the big picture in mind the impact is that she’s been able to use data and
that she’s been able to use data and
that she’s been able to use data and information to dispel myths circulating
information to dispel myths circulating
information to dispel myths circulating with the public around climate change
with the public around climate change
with the public around climate change she’s been covered in the New York Times
she’s been covered in the New York Times
she’s been covered in the New York Times she’s met with Barack Obama and Leonardo
she’s met with Barack Obama and Leonardo
she’s met with Barack Obama and Leonardo DiCaprio on the White House South Lawn
DiCaprio on the White House South Lawn
DiCaprio on the White House South Lawn and she has got one heck of an online
and she has got one heck of an online
and she has got one heck of an online presence and all of these efforts are
presence and all of these efforts are
presence and all of these efforts are raising the profile for climate science
raising the profile for climate science
raising the profile for climate science for the better the best part is anyone
for the better the best part is anyone
for the better the best part is anyone can do what Kathryn and Suzanne are
can do what Kathryn and Suzanne are
can do what Kathryn and Suzanne are doing this is the future of scientific
doing this is the future of scientific
doing this is the future of scientific communication the democratization of
communication the democratization of
communication the democratization of media has enabled us to communicate to
media has enabled us to communicate to
media has enabled us to communicate to wide audiences on narrow topics but in
wide audiences on narrow topics but in
wide audiences on narrow topics but in too many cases it’s enabling harmful
too many cases it’s enabling harmful
too many cases it’s enabling harmful untruths to be perceived as facts today
untruths to be perceived as facts today
untruths to be perceived as facts today there are more voices and communication
there are more voices and communication
there are more voices and communication channels than ever before and as we saw
channels than ever before and as we saw
channels than ever before and as we saw with the amber necklace many are really
with the amber necklace many are really
with the amber necklace many are really good at distorting the truth for their
good at distorting the truth for their
good at distorting the truth for their own benefit it is the responsibility of
own benefit it is the responsibility of
own benefit it is the responsibility of academia today to seriously consider the
academia today to seriously consider the
academia today to seriously consider the opportunities associated with a two-way
opportunities associated with a two-way
opportunities associated with a two-way flow of information with the public and
flow of information with the public and
flow of information with the public and use proven communication techniques to
use proven communication techniques to
use proven communication techniques to get the public to believe in real
get the public to believe in real
get the public to believe in real science
science
science cynical peddlers of pseudoscience have
cynical peddlers of pseudoscience have
cynical peddlers of pseudoscience have effectively packaged their messages in
effectively packaged their messages in
effectively packaged their messages in neat believable bite-sized formats that
neat believable bite-sized formats that
neat believable bite-sized formats that the public is hungry for if real science
the public is hungry for if real science
the public is hungry for if real science is to prevail we must adapt
”
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