hi I’m Evan Carmichael and welcome to another edition of modeling of masters
another edition of modeling of masters
another edition of modeling of masters today we’re going to look at how an
today we’re going to look at how an
today we’re going to look at how an inventor failed for 13 years right out
inventor failed for 13 years right out
inventor failed for 13 years right out of money and turn his life around became
of money and turn his life around became
of money and turn his life around became a millionaire and eventually sold his
a millionaire and eventually sold his
a millionaire and eventually sold his business for fifty seven billion dollars
business for fifty seven billion dollars
business for fifty seven billion dollars this is a story of King Jillette in this
this is a story of King Jillette in this
this is a story of King Jillette in this Gillette razor company and a top three
Gillette razor company and a top three
Gillette razor company and a top three lessons that you can learn from his
lessons that you can learn from his
lessons that you can learn from his success
King Jillette was a creative
King Jillette was a creative entrepreneur from the age of 17 dreamed
entrepreneur from the age of 17 dreamed
entrepreneur from the age of 17 dreamed of making money from his adventures for
of making money from his adventures for
of making money from his adventures for 13 years he struggled to earn a living
13 years he struggled to earn a living
13 years he struggled to earn a living and was scared that he would never live
and was scared that he would never live
and was scared that he would never live up to the expectations of his parents
up to the expectations of his parents
up to the expectations of his parents had room both his mother and father were
had room both his mother and father were
had room both his mother and father were successful inventors and he was ashamed
successful inventors and he was ashamed
successful inventors and he was ashamed that he had to take a job as a traveling
that he had to take a job as a traveling
that he had to take a job as a traveling salesman to pay his bills because he
salesman to pay his bills because he
salesman to pay his bills because he couldn’t make money for his inventions
couldn’t make money for his inventions
couldn’t make money for his inventions like they had now 40 years old
like they had now 40 years old
like they had now 40 years old don’t open the horizon and embarrass
don’t open the horizon and embarrass
don’t open the horizon and embarrass July hit rock-bottom we moved back down
July hit rock-bottom we moved back down
July hit rock-bottom we moved back down but not out
but not out
but not out he refused to give up looking for Mentor
he refused to give up looking for Mentor
he refused to give up looking for Mentor Gillett went to work for William painter
Gillett went to work for William painter
Gillett went to work for William painter local entrepreneur who rented a special
local entrepreneur who rented a special
local entrepreneur who rented a special type of auto car and turned it into a
type of auto car and turned it into a
type of auto car and turned it into a profitable business hatred told Gillette
profitable business hatred told Gillette
profitable business hatred told Gillette Nikita enormous riches was to invent
Nikita enormous riches was to invent
Nikita enormous riches was to invent something customers used a product up
something customers used a product up
something customers used a product up then throw it away so that keep coming
then throw it away so that keep coming
then throw it away so that keep coming back for more
back for more
back for more one morning while thinking about
one morning while thinking about
one morning while thinking about painters advice Gillette was frustrated
painters advice Gillette was frustrated
painters advice Gillette was frustrated with his razor its blades were dull and
with his razor its blades were dull and
with his razor its blades were dull and were too worn out to be sharpened
were too worn out to be sharpened
were too worn out to be sharpened suddenly he saw his opportunity make
suddenly he saw his opportunity make
suddenly he saw his opportunity make disposable razor blades that could be
disposable razor blades that could be
disposable razor blades that could be thrown away
thrown away
thrown away Gillette rushed back to his room he went
Gillette rushed back to his room he went
Gillette rushed back to his room he went to quick note to his wife I’ve got it
to quick note to his wife I’ve got it
to quick note to his wife I’ve got it they read our fortune is made with a
they read our fortune is made with a
they read our fortune is made with a $5,000 loan from investors Gillette open
$5,000 loan from investors Gillette open
$5,000 loan from investors Gillette open up the Gillette safety razor company
up the Gillette safety razor company
up the Gillette safety razor company he sold 51 razors and 168 plates in his
he sold 51 razors and 168 plates in his
he sold 51 razors and 168 plates in his first year the following year he sold
first year the following year he sold
first year the following year he sold 90,000 888 razors and over 120 thousand
90,000 888 razors and over 120 thousand
90,000 888 razors and over 120 thousand blades and never looked back
blades and never looked back
blades and never looked back by the time July was 55 his company
by the time July was 55 his company
by the time July was 55 his company dominated the razor industry and he was
dominated the razor industry and he was
dominated the razor industry and he was ecstatic he had achieved his dreams of
ecstatic he had achieved his dreams of
ecstatic he had achieved his dreams of becoming a millionaire just over a
becoming a millionaire just over a
becoming a millionaire just over a century after the company was founded
century after the company was founded
century after the company was founded sold Procter & Gamble for 57
by not giving up on his dream and by
by not giving up on his dream and by seeking a mentor King Jillette was able
seeking a mentor King Jillette was able
seeking a mentor King Jillette was able to overcome over a decade of failure and
to overcome over a decade of failure and
to overcome over a decade of failure and finally make his parents proud I was
finally make his parents proud I was
finally make his parents proud I was able to build a successful business and
able to build a successful business and
able to build a successful business and whatever that means to help you pop your
whatever that means to help you pop your
whatever that means to help you pop your ideas if you’re free a strategy for the
ideas if you’re free a strategy for the
ideas if you’re free a strategy for the use of your business option atom number
use of your business option atom number
use of your business option atom number one
one
one don’t let experts tell you what you
don’t let experts tell you what you
don’t let experts tell you what you can’t do as an entrepreneur it’s
can’t do as an entrepreneur it’s
can’t do as an entrepreneur it’s important to see good advice after all
important to see good advice after all
important to see good advice after all you don’t have all the answers and you
you don’t have all the answers and you
you don’t have all the answers and you can’t do everything by yourself
can’t do everything by yourself
can’t do everything by yourself don’t be embarrassed about asking stupid
don’t be embarrassed about asking stupid
don’t be embarrassed about asking stupid questions it’s the fastest way to learn
questions it’s the fastest way to learn
questions it’s the fastest way to learn be careful though not to take anyone’s
be careful though not to take anyone’s
be careful though not to take anyone’s advice as being the only way to do
advice as being the only way to do
advice as being the only way to do something make sure that makes sense for
something make sure that makes sense for
something make sure that makes sense for you and keep looking for answers until
you and keep looking for answers until
you and keep looking for answers until you find one that will work when
you find one that will work when
you find one that will work when Gillette first came up with the idea for
Gillette first came up with the idea for
Gillette first came up with the idea for a razor with disposable blades he was
a razor with disposable blades he was
a razor with disposable blades he was elated but he needed mythologists to
elated but he needed mythologists to
elated but he needed mythologists to help him make the product he went right
help him make the product he went right
help him make the product he went right to the top and enlisted the help of
to the top and enlisted the help of
to the top and enlisted the help of experts in a prestigious university MIT
experts in a prestigious university MIT
experts in a prestigious university MIT the way he told him what he wanted they
the way he told him what he wanted they
the way he told him what he wanted they told him it was impossible
told him it was impossible
told him it was impossible according to Gillette the raise was
according to Gillette the raise was
according to Gillette the raise was looked upon as a joke by all my friends
looked upon as a joke by all my friends
looked upon as a joke by all my friends common greeting was well July housed a
common greeting was well July housed a
common greeting was well July housed a razor if I had been technically trained
razor if I had been technically trained
razor if I had been technically trained I would have quit unwilling to throw in
I would have quit unwilling to throw in
I would have quit unwilling to throw in the towel Gillette kept looking until he
the towel Gillette kept looking until he
the towel Gillette kept looking until he found someone who believed it was
found someone who believed it was
found someone who believed it was possible and who could help him he got
possible and who could help him he got
possible and who could help him he got his patent for the razor in 1901 and
his patent for the razor in 1901 and
his patent for the razor in 1901 and proved the experts wrong
action item number two leverage other
action item number two leverage other brands to grow your business when you’re
brands to grow your business when you’re
brands to grow your business when you’re first starting out customers don’t know
first starting out customers don’t know
first starting out customers don’t know you and it can be hard to be taken
you and it can be hard to be taken
you and it can be hard to be taken seriously one great way to overcome this
seriously one great way to overcome this
seriously one great way to overcome this is to partner with other people
is to partner with other people
is to partner with other people companies or associations and use their
companies or associations and use their
companies or associations and use their name to give you more credibility having
name to give you more credibility having
name to give you more credibility having the support of a recognized brand will
the support of a recognized brand will
the support of a recognized brand will help you get through the clutter and
help you get through the clutter and
help you get through the clutter and increase the chances that prospects will
increase the chances that prospects will
increase the chances that prospects will buy from you in the company’s early days
buy from you in the company’s early days
buy from you in the company’s early days Gillette focuses marketing on uniqueness
Gillette focuses marketing on uniqueness
Gillette focuses marketing on uniqueness of his razors compared to those that
of his razors compared to those that
of his razors compared to those that have come before as knockoffs at the
have come before as knockoffs at the
have come before as knockoffs at the market he had to change his approach so
market he had to change his approach so
market he had to change his approach so he began cultivating a number of brand
he began cultivating a number of brand
he began cultivating a number of brand associations Gillette right ads of
associations Gillette right ads of
associations Gillette right ads of featured testimonials from the likes of
featured testimonials from the likes of
featured testimonials from the likes of Baseball Hall of Fame shortstop
Baseball Hall of Fame shortstop
Baseball Hall of Fame shortstop Honus Wagner Wagner was the most popular
Honus Wagner Wagner was the most popular
Honus Wagner Wagner was the most popular baseball player of this generation and
baseball player of this generation and
baseball player of this generation and the celebrity endorsement proved to be a
the celebrity endorsement proved to be a
the celebrity endorsement proved to be a huge success for Gillette Sales Gillette
huge success for Gillette Sales Gillette
huge success for Gillette Sales Gillette started a new trend in the world of
started a new trend in the world of
started a new trend in the world of advertising no long we did an ad speak
advertising no long we did an ad speak
advertising no long we did an ad speak to the products benefits instead
to the products benefits instead
to the products benefits instead Gillette began to associate his products
Gillette began to associate his products
Gillette began to associate his products with an image of the lifestyle he wanted
with an image of the lifestyle he wanted
with an image of the lifestyle he wanted to convey
to convey
to convey Vilnius that people were not just buying
Vilnius that people were not just buying
Vilnius that people were not just buying a product we’re buying into an idea a
a product we’re buying into an idea a
a product we’re buying into an idea a new Gillette shaving one from being a
new Gillette shaving one from being a
new Gillette shaving one from being a mundane morning ritual for most men than
mundane morning ritual for most men than
mundane morning ritual for most men than being an important experience with the
being an important experience with the
being an important experience with the right razor and Gillette razor shaving
right razor and Gillette razor shaving
right razor and Gillette razor shaving could transform you into a powerful
could transform you into a powerful
could transform you into a powerful athletic Medtronic man just like the
athletic Medtronic man just like the
athletic Medtronic man just like the sports figures in his axe that idea took
sports figures in his axe that idea took
sports figures in his axe that idea took Gillette from being just another razor
Gillette from being just another razor
Gillette from being just another razor company to being one of a kind
company to being one of a kind
company to being one of a kind accidental number three form
accidental number three form
accidental number three form partnerships to build your customer base
partnerships to build your customer base
partnerships to build your customer base partners can give you credibility and
partners can give you credibility and
partners can give you credibility and they can also explode your customer list
they can also explode your customer list
they can also explode your customer list a great way to break into a market is to
a great way to break into a market is to
a great way to break into a market is to look at who is currently working with
look at who is currently working with
look at who is currently working with your target audience and then partner up
your target audience and then partner up
your target audience and then partner up with them so they can do the selling for
with them so they can do the selling for
with them so they can do the selling for you
you
you Gillette was always looking for an angle
Gillette was always looking for an angle
Gillette was always looking for an angle to promote his business and stay ahead
to promote his business and stay ahead
to promote his business and stay ahead of the competition when world war 1 hit
of the competition when world war 1 hit
of the competition when world war 1 hit he made a vital decision give a Gillette
he made a vital decision give a Gillette
he made a vital decision give a Gillette razor to every soldier in the service he
razor to every soldier in the service he
razor to every soldier in the service he sold razors for the government at cost
sold razors for the government at cost
sold razors for the government at cost and let them distribute they designed a
and let them distribute they designed a
and let them distribute they designed a special metal case shaving kit for every
special metal case shaving kit for every
special metal case shaving kit for every American soldier as touting that every
American soldier as touting that every
American soldier as touting that every man in khaki oughta have one
man in khaki oughta have one
man in khaki oughta have one the US government took to light up on
the US government took to light up on
the US government took to light up on his offer in order 3.5 million razors 36
his offer in order 3.5 million razors 36
his offer in order 3.5 million razors 36 million razor blades for all of its
million razor blades for all of its
million razor blades for all of its soldiers as a result Gillette had to
soldiers as a result Gillette had to
soldiers as a result Gillette had to hire more than 500 new employees walked
hire more than 500 new employees walked
hire more than 500 new employees walked around the clock to get the order filled
around the clock to get the order filled
around the clock to get the order filled but Gillette suggests so is not just
but Gillette suggests so is not just
but Gillette suggests so is not just about being a one-time promotional
about being a one-time promotional
about being a one-time promotional scheme by supplying American shoes with
scheme by supplying American shoes with
scheme by supplying American shoes with razors who is securing his future he had
razors who is securing his future he had
razors who is securing his future he had created huge base of customers who had
created huge base of customers who had
created huge base of customers who had grown accustomed to the Gillette razor
grown accustomed to the Gillette razor
grown accustomed to the Gillette razor keep coming back from blade refills
keep coming back from blade refills
keep coming back from blade refills long after the war’s over so remember
long after the war’s over so remember
long after the war’s over so remember don’t let experts tell you what you
don’t let experts tell you what you
don’t let experts tell you what you can’t do leverage other brands to build
can’t do leverage other brands to build
can’t do leverage other brands to build your business and form partnerships to
your business and form partnerships to
your business and form partnerships to grow your customer base I wanted to end
grow your customer base I wanted to end
grow your customer base I wanted to end this video today by sharing one of my
this video today by sharing one of my
this video today by sharing one of my favorite true stories volcania life
favorite true stories volcania life
favorite true stories volcania life always a big thinker in 1910 Gillette
always a big thinker in 1910 Gillette
always a big thinker in 1910 Gillette wrote a business plan for a new company
wrote a business plan for a new company
wrote a business plan for a new company offered former u.s. President Theodore
offered former u.s. President Theodore
offered former u.s. President Theodore Roosevelt the presidency of the company
Roosevelt the presidency of the company
Roosevelt the presidency of the company as a salary Gillette was prepared to pay
as a salary Gillette was prepared to pay
as a salary Gillette was prepared to pay a fee of 1 million dollars or roughly 25
a fee of 1 million dollars or roughly 25
a fee of 1 million dollars or roughly 25 million in today’s dollars
million in today’s dollars
million in today’s dollars Roosevelt declined the offer thank you
Roosevelt declined the offer thank you
Roosevelt declined the offer thank you for joining me for another edition of
for joining me for another edition of
for joining me for another edition of welding the masters if you enjoyed the
welding the masters if you enjoyed the
welding the masters if you enjoyed the video please give it a thumbs up below I
video please give it a thumbs up below I
video please give it a thumbs up below I also love to hear your thoughts if you
also love to hear your thoughts if you
also love to hear your thoughts if you want to leave a comment below the video
want to leave a comment below the video
want to leave a comment below the video and stay tuned to the next episode
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