the seductive promise of virtual reality is perhaps humanity’s oldest promise to
is perhaps humanity’s oldest promise to
is perhaps humanity’s oldest promise to be like God to say let there be and
be like God to say let there be and
be like God to say let there be and manifest a world completely catered to
manifest a world completely catered to
manifest a world completely catered to your will and only limited by your
your will and only limited by your
your will and only limited by your imagination now if you haven’t tried B R
imagination now if you haven’t tried B R
imagination now if you haven’t tried B R it’s involving a head-mounted display
it’s involving a head-mounted display
it’s involving a head-mounted display that as you look around the image goes
that as you look around the image goes
that as you look around the image goes into your brain and tells you you really
into your brain and tells you you really
into your brain and tells you you really are somewhere else because as you move
are somewhere else because as you move
are somewhere else because as you move you’re seeing the world around you 3d
you’re seeing the world around you 3d
you’re seeing the world around you 3d spatial audio helps amplify that sense
spatial audio helps amplify that sense
spatial audio helps amplify that sense of presence and in the motor advanced
of presence and in the motor advanced
of presence and in the motor advanced systems of today having a body or your
systems of today having a body or your
systems of today having a body or your own hands and the ability to move really
own hands and the ability to move really
own hands and the ability to move really tells every part of your sensory system
tells every part of your sensory system
tells every part of your sensory system I am really somewhere else
I am really somewhere else
I am really somewhere else that’s why basically every technology
that’s why basically every technology
that’s why basically every technology company on the planet is spending
company on the planet is spending
company on the planet is spending billions of dollars to bring this
billions of dollars to bring this
billions of dollars to bring this technology to you the consumer following
technology to you the consumer following
technology to you the consumer following the big spenders are my friends
the big spenders are my friends
the big spenders are my friends thousands of guys doing little startups
thousands of guys doing little startups
thousands of guys doing little startups each chasing their own vision of a
each chasing their own vision of a
each chasing their own vision of a killer app and within all of that
killer app and within all of that
killer app and within all of that collective enthusiasm storytelling has
collective enthusiasm storytelling has
collective enthusiasm storytelling has occupied a peculiar corner of the
occupied a peculiar corner of the
occupied a peculiar corner of the conversation now because me and my
conversation now because me and my
conversation now because me and my co-founders were coming from Hollywood
co-founders were coming from Hollywood
co-founders were coming from Hollywood backgrounds we found ourselves showing
backgrounds we found ourselves showing
backgrounds we found ourselves showing VR for the first time to a lot of the
VR for the first time to a lot of the
VR for the first time to a lot of the most iconic filmmakers and artists on
most iconic filmmakers and artists on
most iconic filmmakers and artists on the planet and almost unanimously
the planet and almost unanimously
the planet and almost unanimously masters of cinema reacted to VR with
masters of cinema reacted to VR with
masters of cinema reacted to VR with pessimism and anxiety because they could
pessimism and anxiety because they could
pessimism and anxiety because they could instinctively see that a lot of the
instinctively see that a lot of the
instinctively see that a lot of the tools they use for storytelling we’re
tools they use for storytelling we’re
tools they use for storytelling we’re not going to be readily available I’ll
not going to be readily available I’ll
not going to be readily available I’ll call those I’ll call that reaction the
call those I’ll call that reaction the
call those I’ll call that reaction the skeptic reaction the opposite reaction
skeptic reaction the opposite reaction
skeptic reaction the opposite reaction is the the viewer revolutionaries who
is the the viewer revolutionaries who
is the the viewer revolutionaries who say this is not just a new thing it’s
say this is not just a new thing it’s
say this is not just a new thing it’s the final frontier of all human
the final frontier of all human
the final frontier of all human interaction and it’s going to completely
interaction and it’s going to completely
interaction and it’s going to completely change and reinvent the way stories are
change and reinvent the way stories are
change and reinvent the way stories are told now I disagree with both camps to
told now I disagree with both camps to
told now I disagree with both camps to all my revolutionary friends I say look
all my revolutionary friends I say look
all my revolutionary friends I say look the ancient rhythms of story are not
the ancient rhythms of story are not
the ancient rhythms of story are not changing with every new medium we invent
changing with every new medium we invent
changing with every new medium we invent ways to service story and to the
ways to service story and to the
ways to service story and to the skeptics I say look you are right that a
skeptics I say look you are right that a
skeptics I say look you are right that a lot of the ways a lot of the techniques
lot of the ways a lot of the techniques
lot of the ways a lot of the techniques a lot of the film
a lot of the film
a lot of the film language we’ve developed over the last
language we’ve developed over the last
language we’ve developed over the last hundred years does go away but that
hundred years does go away but that
hundred years does go away but that doesn’t change hero’s journey that
doesn’t change hero’s journey that
doesn’t change hero’s journey that doesn’t change character arcs and
doesn’t change character arcs and
doesn’t change character arcs and conflicts internal and external changing
conflicts internal and external changing
conflicts internal and external changing people in ways that inspire and move us
people in ways that inspire and move us
people in ways that inspire and move us I thought that the best way to maybe
I thought that the best way to maybe
I thought that the best way to maybe perhaps suggest a few of the first tools
perhaps suggest a few of the first tools
perhaps suggest a few of the first tools maybe like the ABC of the entire
maybe like the ABC of the entire
maybe like the ABC of the entire alphabet in the entire library of new
alphabet in the entire library of new
alphabet in the entire library of new film language for VR is to just take you
film language for VR is to just take you
film language for VR is to just take you through a short story sequence of one of
through a short story sequence of one of
through a short story sequence of one of the projects I’m currently working on
the projects I’m currently working on
the projects I’m currently working on put on everyone put on your VR headset
put on everyone put on your VR headset
put on everyone put on your VR headset and now imagine when you put it on you
and now imagine when you put it on you
and now imagine when you put it on you find yourself in this nice living room
find yourself in this nice living room
find yourself in this nice living room you’re sitting with a very pleasant
you’re sitting with a very pleasant
you’re sitting with a very pleasant professor somewhere nice there’s lots of
professor somewhere nice there’s lots of
professor somewhere nice there’s lots of sunlight you can move around a little
sunlight you can move around a little
sunlight you can move around a little bit you you sink into this living room
bit you you sink into this living room
bit you you sink into this living room experience that you’re in now he’s got
experience that you’re in now he’s got
experience that you’re in now he’s got up on his big fancy TV images of one of
up on his big fancy TV images of one of
up on his big fancy TV images of one of the world’s most immersive least range
the world’s most immersive least range
the world’s most immersive least range and alien trash site communities it’s in
and alien trash site communities it’s in
and alien trash site communities it’s in Ethiopia it’s people who spend their
Ethiopia it’s people who spend their
Ethiopia it’s people who spend their entire life surrounded by trash so much
entire life surrounded by trash so much
entire life surrounded by trash so much so that the children who live there
so that the children who live there
so that the children who live there don’t have any capacity to imagine
don’t have any capacity to imagine
don’t have any capacity to imagine anything outside of trash Mountain other
anything outside of trash Mountain other
anything outside of trash Mountain other than the truck drivers that’s what they
than the truck drivers that’s what they
than the truck drivers that’s what they all dream to become so he’s taking you
all dream to become so he’s taking you
all dream to become so he’s taking you through a really well rehearsed
through a really well rehearsed
through a really well rehearsed presentation on the screen his slides
presentation on the screen his slides
presentation on the screen his slides are changing he’s talking but then
are changing he’s talking but then
are changing he’s talking but then something happens his presentation is
something happens his presentation is
something happens his presentation is done and as he starts to tell you about
done and as he starts to tell you about
done and as he starts to tell you about his first trip to trash Mountain he
his first trip to trash Mountain he
his first trip to trash Mountain he starts to get emotional he starts to
starts to get emotional he starts to
starts to get emotional he starts to choke up and he describes that feeling
choke up and he describes that feeling
choke up and he describes that feeling when you get there even though you’ve
when you get there even though you’ve
when you get there even though you’ve seen pictures even though you’ve seen
seen pictures even though you’ve seen
seen pictures even though you’ve seen video when you’re really there there’s
video when you’re really there there’s
video when you’re really there there’s this overwhelming shift that happens in
this overwhelming shift that happens in
this overwhelming shift that happens in your soul and as he’s saying this the
your soul and as he’s saying this the
your soul and as he’s saying this the walls disappear the TV disappears you’re
walls disappear the TV disappears you’re
walls disappear the TV disappears you’re there you have suddenly been transported
there you have suddenly been transported
there you have suddenly been transported you still got the rug the chair or the
you still got the rug the chair or the
you still got the rug the chair or the couch you and him are the same but
couch you and him are the same but
couch you and him are the same but you’ve suddenly landed in Ethiopia so
you’ve suddenly landed in Ethiopia so
you’ve suddenly landed in Ethiopia so much so that you have to turn around and
much so that you have to turn around and
much so that you have to turn around and look and see this whole world all around
look and see this whole world all around
look and see this whole world all around you and then it cuts to black it’s all
you and then it cuts to black it’s all
you and then it cuts to black it’s all black it’s not just a square rectangle
black it’s not just a square rectangle
black it’s not just a square rectangle black screen you are deeply immersed
black screen you are deeply immersed
black screen you are deeply immersed in darkness and a light comes on and
in darkness and a light comes on and
in darkness and a light comes on and you’re face to face with daniel one of
you’re face to face with daniel one of
you’re face to face with daniel one of the boys who lives in this site and he’s
the boys who lives in this site and he’s
the boys who lives in this site and he’s excited he’s not tragic he’s not crying
excited he’s not tragic he’s not crying
excited he’s not tragic he’s not crying he’s a pumped-up little kid today is the
he’s a pumped-up little kid today is the
he’s a pumped-up little kid today is the favorite day of the week for him because
favorite day of the week for him because
favorite day of the week for him because today’s the day the airport truck comes
today’s the day the airport truck comes
today’s the day the airport truck comes and he’s telling you about it and you
and he’s telling you about it and you
and he’s telling you about it and you don’t quite understand what he’s saying
don’t quite understand what he’s saying
don’t quite understand what he’s saying but he reaches out as Annie says come
but he reaches out as Annie says come
but he reaches out as Annie says come with me and he stands up and runs his
with me and he stands up and runs his
with me and he stands up and runs his entire shelter just disappears and
entire shelter just disappears and
entire shelter just disappears and suddenly you are following him and
suddenly you are following him and
suddenly you are following him and you’re his size you’re going through a
you’re his size you’re going through a
you’re his size you’re going through a crowd of adults there 15 20 feet high
crowd of adults there 15 20 feet high
crowd of adults there 15 20 feet high because you’re scaled to Daniel sighs
because you’re scaled to Daniel sighs
because you’re scaled to Daniel sighs and he’s weaseling his way through to
and he’s weaseling his way through to
and he’s weaseling his way through to the front of this crowd and you’re going
the front of this crowd and you’re going
the front of this crowd and you’re going along with him it’s in beautiful slow
along with him it’s in beautiful slow
along with him it’s in beautiful slow motion so you have time to linger and
motion so you have time to linger and
motion so you have time to linger and look and examine these statuesque adults
look and examine these statuesque adults
look and examine these statuesque adults all around you and when you break
all around you and when you break
all around you and when you break through the crowd you end up under the
through the crowd you end up under the
through the crowd you end up under the truck and you see other children coming
truck and you see other children coming
truck and you see other children coming out of the crowd with you and they all
out of the crowd with you and they all
out of the crowd with you and they all start reaching their heads up to catch
start reaching their heads up to catch
start reaching their heads up to catch with their mouths liquids that are
with their mouths liquids that are
with their mouths liquids that are dripping out of the truck and as you
dripping out of the truck and as you
dripping out of the truck and as you look around all these kids are doing it
look around all these kids are doing it
look around all these kids are doing it and they’re happy you hear the
and they’re happy you hear the
and they’re happy you hear the professor’s voice and he starts telling
professor’s voice and he starts telling
professor’s voice and he starts telling you that this is the largest shot of
you that this is the largest shot of
you that this is the largest shot of calories they’re gonna get that week
calories they’re gonna get that week
calories they’re gonna get that week because it’s a mixture of leftover
because it’s a mixture of leftover
because it’s a mixture of leftover orange juice and water and motor oil and
orange juice and water and motor oil and
orange juice and water and motor oil and whatever else is in that truck and now
whatever else is in that truck and now
whatever else is in that truck and now your view suddenly starts moving away
your view suddenly starts moving away
your view suddenly starts moving away from the kids and it starts to zoom away
from the kids and it starts to zoom away
from the kids and it starts to zoom away from the crowd around the truck and it
from the crowd around the truck and it
from the crowd around the truck and it zooms even further you start to see this
zooms even further you start to see this
zooms even further you start to see this giant surreal red marker that stays with
giant surreal red marker that stays with
giant surreal red marker that stays with you as you get all the way out to seeing
you as you get all the way out to seeing
you as you get all the way out to seeing from space earth with hundreds of these
from space earth with hundreds of these
from space earth with hundreds of these red markers marking all of the trash
red markers marking all of the trash
red markers marking all of the trash sites around the world now from behind a
sites around the world now from behind a
sites around the world now from behind a giant frame a big rectangle flies in and
giant frame a big rectangle flies in and
giant frame a big rectangle flies in and suddenly reframes that world right back
suddenly reframes that world right back
suddenly reframes that world right back onto the screen next to the professor
onto the screen next to the professor
onto the screen next to the professor and he says one of his kind of big
and he says one of his kind of big
and he says one of his kind of big moment one sentence thing he wants to
moment one sentence thing he wants to
moment one sentence thing he wants to leave everyone with that you cannot
leave everyone with that you cannot
leave everyone with that you cannot throw trash away you can only throw it
throw trash away you can only throw it
throw trash away you can only throw it on someone so what is different about
on someone so what is different about
on someone so what is different about this sequence in VR than if it was just
this sequence in VR than if it was just
this sequence in VR than if it was just made by a great filmmaker as a
made by a great filmmaker as a
made by a great filmmaker as a traditional movie the first thing I’d
traditional movie the first thing I’d
traditional movie the first thing I’d like to suggest is region of interest
like to suggest is region of interest
like to suggest is region of interest gets to be played with on a much wider
gets to be played with on a much wider
gets to be played with on a much wider dynamic range
dynamic range
dynamic range when you first start out in the room
when you first start out in the room
when you first start out in the room you’re looking at him you’re looking at
you’re looking at him you’re looking at
you’re looking at him you’re looking at the TV you’re looking at him
the TV you’re looking at him
the TV you’re looking at him a traditional filmmaker would usually
a traditional filmmaker would usually
a traditional filmmaker would usually cut between those two things during an
cut between those two things during an
cut between those two things during an interview or occasionally some
interview or occasionally some
interview or occasionally some traditional film shots really have a
traditional film shots really have a
traditional film shots really have a pronounced multiple region of interest
pronounced multiple region of interest
pronounced multiple region of interest however when he stops talking that one
however when he stops talking that one
however when he stops talking that one of those regions goes away and if he
of those regions goes away and if he
of those regions goes away and if he starts getting emotional all of your
starts getting emotional all of your
starts getting emotional all of your attention starts to zero in on him it’s
attention starts to zero in on him it’s
attention starts to zero in on him it’s almost as if everything else goes away
almost as if everything else goes away
almost as if everything else goes away and you’re just looking at the well of
and you’re just looking at the well of
and you’re just looking at the well of tears in his eyes now as the walls
tears in his eyes now as the walls
tears in his eyes now as the walls disappear and that region of interest
disappear and that region of interest
disappear and that region of interest gets even bigger you have to move cinema
gets even bigger you have to move cinema
gets even bigger you have to move cinema could never do this no matter what
could never do this no matter what
could never do this no matter what cinema did no matter how wide the shot
cinema did no matter how wide the shot
cinema did no matter how wide the shot the screen was the box that everything
the screen was the box that everything
the screen was the box that everything had to happen on now a lot of early
had to happen on now a lot of early
had to happen on now a lot of early attempts at VR storytelling leave people
attempts at VR storytelling leave people
attempts at VR storytelling leave people with an extremely wide region of
with an extremely wide region of
with an extremely wide region of interest for far too long and that’s why
interest for far too long and that’s why
interest for far too long and that’s why cutting to black I think is a very
cutting to black I think is a very
cutting to black I think is a very powerful tool truly immersive black is
powerful tool truly immersive black is
powerful tool truly immersive black is very powerful so region of interest
very powerful so region of interest
very powerful so region of interest scale that moment when those people are
scale that moment when those people are
scale that moment when those people are 20 feet high scaling the world bigger or
20 feet high scaling the world bigger or
20 feet high scaling the world bigger or scaling the world smaller from a fixed
scaling the world smaller from a fixed
scaling the world smaller from a fixed human perspective is a powerful
human perspective is a powerful
human perspective is a powerful storytelling technique but cinema
storytelling technique but cinema
storytelling technique but cinema attempted but never could achieve the
attempted but never could achieve the
attempted but never could achieve the way VR does and of course all black is
way VR does and of course all black is
way VR does and of course all black is really deeply powerful and can be used
really deeply powerful and can be used
really deeply powerful and can be used in a lot of ways and these different
in a lot of ways and these different
in a lot of ways and these different early techniques are just the beginning
early techniques are just the beginning
early techniques are just the beginning of the whole new film language will
of the whole new film language will
of the whole new film language will develop and understand but I think it’s
develop and understand but I think it’s
develop and understand but I think it’s so powerful that I’ve actually developed
so powerful that I’ve actually developed
so powerful that I’ve actually developed a new hope for humanity to create a
a new hope for humanity to create a
a new hope for humanity to create a connection between the stories we engage
connection between the stories we engage
connection between the stories we engage with and the enjoyment and the benefits
with and the enjoyment and the benefits
with and the enjoyment and the benefits of watching movies watching stories
of watching movies watching stories
of watching movies watching stories engaging with media and what those
engaging with media and what those
engaging with media and what those things actually do to us not
things actually do to us not
things actually do to us not categorization of genres which is
categorization of genres which is
categorization of genres which is important or the kind of aesthetic
important or the kind of aesthetic
important or the kind of aesthetic critique of the quality of the story but
critique of the quality of the story but
critique of the quality of the story but I’m talking about actually growing our
I’m talking about actually growing our
I’m talking about actually growing our understanding of what stories do to us
understanding of what stories do to us
understanding of what stories do to us now that might sound very academic or
now that might sound very academic or
now that might sound very academic or esoteric or as my wife says the
esoteric or as my wife says the
esoteric or as my wife says the the hopeful optimism of a dreamer but
the hopeful optimism of a dreamer but
the hopeful optimism of a dreamer but the reason I have this hope is we
the reason I have this hope is we
the reason I have this hope is we already do this with food if I say my
already do this with food if I say my
already do this with food if I say my serious documentary is like a kale salad
serious documentary is like a kale salad
serious documentary is like a kale salad or some new addictive zombie shooter
or some new addictive zombie shooter
or some new addictive zombie shooter game is like a decadent dessert everyone
game is like a decadent dessert everyone
game is like a decadent dessert everyone basically knows the difference between
basically knows the difference between
basically knows the difference between what vegetables do to our body or what
what vegetables do to our body or what
what vegetables do to our body or what sugar does to our body developing a
sugar does to our body developing a
sugar does to our body developing a holistic healthy balanced media diet is
holistic healthy balanced media diet is
holistic healthy balanced media diet is something that I think is going to be
something that I think is going to be
something that I think is going to be even more important as virtual reality
even more important as virtual reality
even more important as virtual reality and augmented reality and simulations
and augmented reality and simulations
and augmented reality and simulations become so real now I don’t know what the
become so real now I don’t know what the
become so real now I don’t know what the unexpected insights we’re gonna find are
unexpected insights we’re gonna find are
unexpected insights we’re gonna find are or which consumption patterns are going
or which consumption patterns are going
or which consumption patterns are going to take on the stigma of drug addiction
to take on the stigma of drug addiction
to take on the stigma of drug addiction or even overconsumption and things like
or even overconsumption and things like
or even overconsumption and things like that I would say we’ve already seen
that I would say we’ve already seen
that I would say we’ve already seen early evidence of addictive patterns in
early evidence of addictive patterns in
early evidence of addictive patterns in our relationship with our devices so I
our relationship with our devices so I
our relationship with our devices so I think we can develop this understanding
think we can develop this understanding
think we can develop this understanding of a media diet is gonna take a lot of
of a media diet is gonna take a lot of
of a media diet is gonna take a lot of research and academics but it’s also on
research and academics but it’s also on
research and academics but it’s also on those storytellers who are embracing VR
those storytellers who are embracing VR
those storytellers who are embracing VR now to start being a bit more
now to start being a bit more
now to start being a bit more intentional why am I telling this story
intentional why am I telling this story
intentional why am I telling this story take the attitude of a chef saying what
take the attitude of a chef saying what
take the attitude of a chef saying what am I making am I making a meal am I
am I making am I making a meal am I
am I making am I making a meal am I making a snack am i making a drug and if
making a snack am i making a drug and if
making a snack am i making a drug and if so what what do I feel about that and
so what what do I feel about that and
so what what do I feel about that and what what is that offer on the menu
what what is that offer on the menu
what what is that offer on the menu compared to everything else that’s being
compared to everything else that’s being
compared to everything else that’s being made and as consumers I think it’s the
made and as consumers I think it’s the
made and as consumers I think it’s the same exact question why am i drawn to
same exact question why am i drawn to
same exact question why am i drawn to this story what is it about this movie
this story what is it about this movie
this story what is it about this movie or this story or this series of this
or this story or this series of this
or this story or this series of this this game that really attracts me and
this game that really attracts me and
this game that really attracts me and really makes me want to consume it over
really makes me want to consume it over
really makes me want to consume it over and over and over
and over and over
and over and over I’d even suggest that we’re already
I’d even suggest that we’re already
I’d even suggest that we’re already needing to ask that question about some
needing to ask that question about some
needing to ask that question about some of our social media feeds but I think if
of our social media feeds but I think if
of our social media feeds but I think if we can dove the sooner we can develop a
we can dove the sooner we can develop a
we can dove the sooner we can develop a sense of a healthy media diet the sooner
sense of a healthy media diet the sooner
sense of a healthy media diet the sooner we’ll all be able to collectively enjoy
we’ll all be able to collectively enjoy
we’ll all be able to collectively enjoy and leverage the benefits of this new
and leverage the benefits of this new
and leverage the benefits of this new technology a much more attractive
technology a much more attractive
technology a much more attractive promise is a world where everyone is
promise is a world where everyone is
promise is a world where everyone is engaged with virtual worlds that improve
engaged with virtual worlds that improve
engaged with virtual worlds that improve us to then engage and improve the real
us to then engage and improve the real
us to then engage and improve the real world
world
world Thanks
Thanks
Thanks [Applause]
”
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