the biggest advantage that you could bring to your business to outrank and
bring to your business to outrank and
bring to your business to outrank and outsell your competition is to bring
outsell your competition is to bring
outsell your competition is to bring more of yourself and your own interests
more of yourself and your own interests
more of yourself and your own interests and tie it into the business because
and tie it into the business because
and tie it into the business because nobody else can do that otherwise if
nobody else can do that otherwise if
nobody else can do that otherwise if you’re an average company selling an
you’re an average company selling an
you’re an average company selling an average product at average prices you’re
average product at average prices you’re
average product at average prices you’re gonna get average results at best hi I’m
gonna get average results at best hi I’m
gonna get average results at best hi I’m Evan Carmichael your friend in all
Evan Carmichael your friend in all
Evan Carmichael your friend in all things entrepreneurship and today Mason
things entrepreneurship and today Mason
things entrepreneurship and today Mason a question from one of our readers
a question from one of our readers
a question from one of our readers George who wanted to stand out he wants
George who wanted to stand out he wants
George who wanted to stand out he wants a strategy to stand out against rival
a strategy to stand out against rival
a strategy to stand out against rival firms and competitions so thanks the
firms and competitions so thanks the
firms and competitions so thanks the question George it’s a big problem a lot
question George it’s a big problem a lot
question George it’s a big problem a lot of entrepreneurs face you know we’re up
of entrepreneurs face you know we’re up
of entrepreneurs face you know we’re up against often big competitors who are
against often big competitors who are
against often big competitors who are selling maybe better products or better
selling maybe better products or better
selling maybe better products or better service definitely have much bigger
service definitely have much bigger
service definitely have much bigger marketing and promotional budgets and
marketing and promotional budgets and
marketing and promotional budgets and what we have and it can be tough looking
what we have and it can be tough looking
what we have and it can be tough looking at them in the face every day the best
at them in the face every day the best
at them in the face every day the best way that I can think of the standout and
way that I can think of the standout and
way that I can think of the standout and I’ve seen work over and over and over
I’ve seen work over and over and over
I’ve seen work over and over and over again is make your business personal
again is make your business personal
again is make your business personal people like to buy from people they
people like to buy from people they
people like to buy from people they don’t like to buy from big companies and
don’t like to buy from big companies and
don’t like to buy from big companies and the more you can tell your story and
the more you can tell your story and
the more you can tell your story and incorporate your own personal interests
incorporate your own personal interests
incorporate your own personal interests into the business the more you’re gonna
into the business the more you’re gonna
into the business the more you’re gonna attract other people who are like you
attract other people who are like you
attract other people who are like you and who like you they’re gonna buy more
and who like you they’re gonna buy more
and who like you they’re gonna buy more from you they’re gonna refer more people
from you they’re gonna refer more people
from you they’re gonna refer more people to you and you’re gonna have a lot more
to you and you’re gonna have a lot more
to you and you’re gonna have a lot more fun running your business and make a lot
fun running your business and make a lot
fun running your business and make a lot more money doing it – an example a buddy
more money doing it – an example a buddy
more money doing it – an example a buddy of mine named rich is a fashion
of mine named rich is a fashion
of mine named rich is a fashion photographer and he came to me and he
photographer and he came to me and he
photographer and he came to me and he photographed celebrities and fashion
photographed celebrities and fashion
photographed celebrities and fashion models and he says he has this interest
models and he says he has this interest
models and he says he has this interest in writing about lifestyle and he’s got
in writing about lifestyle and he’s got
in writing about lifestyle and he’s got a little bit of an unorthodox lifestyle
a little bit of an unorthodox lifestyle
a little bit of an unorthodox lifestyle that’s that’s cool and funky and he
that’s that’s cool and funky and he
that’s that’s cool and funky and he unschooled his kids and and isn’t a lot
unschooled his kids and and isn’t a lot
unschooled his kids and and isn’t a lot of unorthodox things which is awesome
of unorthodox things which is awesome
of unorthodox things which is awesome and he thought that might damage his
and he thought that might damage his
and he thought that might damage his brand if he wrote about that on his web
brand if he wrote about that on his web
brand if he wrote about that on his web sites we wanted to have a new site that
sites we wanted to have a new site that
sites we wanted to have a new site that just talked about this kind of stuff as
just talked about this kind of stuff as
just talked about this kind of stuff as if rich you gotta you gotta pack it in
if rich you gotta you gotta pack it in
if rich you gotta you gotta pack it in you got to make it part of the whole
you got to make it part of the whole
you got to make it part of the whole package because the more you talk about
package because the more you talk about
package because the more you talk about yourself and showcase your story what
yourself and showcase your story what
yourself and showcase your story what you’re interested in one the more people
you’re interested in one the more people
you’re interested in one the more people are going to be drawn to that and be
are going to be drawn to that and be
are going to be drawn to that and be curious and want to learn more about you
curious and want to learn more about you
curious and want to learn more about you and and want to hire you and to the
and and want to hire you and to the
and and want to hire you and to the people who like your stories and can
people who like your stories and can
people who like your stories and can relate to it if they’re deciding between
relate to it if they’re deciding between
relate to it if they’re deciding between you and somebody else and ten other
you and somebody else and ten other
you and somebody else and ten other faster photographers what’s gonna make
faster photographers what’s gonna make
faster photographers what’s gonna make the difference it’s a personal
the difference it’s a personal
the difference it’s a personal connection that they feel with each
connection that they feel with each
connection that they feel with each person and by having your story in your
person and by having your story in your
person and by having your story in your in your website and all your marketing
in your website and all your marketing
in your website and all your marketing material you’re able to create a
material you’re able to create a
material you’re able to create a personal connection and attachment to
personal connection and attachment to
personal connection and attachment to people even though you’ve never met them
people even though you’ve never met them
people even though you’ve never met them in your life so one example of a strange
in your life so one example of a strange
in your life so one example of a strange thing that rich will do is he’ll use
thing that rich will do is he’ll use
thing that rich will do is he’ll use lemon lemon juice as his deodorant so
lemon lemon juice as his deodorant so
lemon lemon juice as his deodorant so he’s looking for an all-natural
he’s looking for an all-natural
he’s looking for an all-natural deodorant and so he uses lemon juice as
deodorant and so he uses lemon juice as
deodorant and so he uses lemon juice as as his deodorant and that’s off the wall
as his deodorant and that’s off the wall
as his deodorant and that’s off the wall and it’s strange and it’s funky but it
and it’s strange and it’s funky but it
and it’s strange and it’s funky but it works for him and I said rich let me ask
works for him and I said rich let me ask
works for him and I said rich let me ask you are your clients a little bit off
you are your clients a little bit off
you are your clients a little bit off the wall and funky and strange and he
the wall and funky and strange and he
the wall and funky and strange and he said the ones that I like to work with
said the ones that I like to work with
said the ones that I like to work with are which was an interesting answer
are which was an interesting answer
are which was an interesting answer because the ones that he likes to work
because the ones that he likes to work
because the ones that he likes to work with arguably the ones that he delivers
with arguably the ones that he delivers
with arguably the ones that he delivers the best results for and has the most
the best results for and has the most
the best results for and has the most fun with and want to come back and work
fun with and want to come back and work
fun with and want to come back and work with him again because if he likes work
with him again because if he likes work
with him again because if he likes work with them they’ll probably like working
with them they’ll probably like working
with them they’ll probably like working with him and they’re gonna love that
with him and they’re gonna love that
with him and they’re gonna love that kind of stuff if they read that on his
kind of stuff if they read that on his
kind of stuff if they read that on his blog and he said Wow rich is one cool
blog and he said Wow rich is one cool
blog and he said Wow rich is one cool guy compared to all these other fashion
guy compared to all these other fashion
guy compared to all these other fashion photographers who are just putting up
photographers who are just putting up
photographers who are just putting up their catalogue online that’s gonna seal
their catalogue online that’s gonna seal
their catalogue online that’s gonna seal the deal he’s gonna attract more people
the deal he’s gonna attract more people
the deal he’s gonna attract more people to his business that are ideal fits and
to his business that are ideal fits and
to his business that are ideal fits and clients for him they’re gonna have more
clients for him they’re gonna have more
clients for him they’re gonna have more things to talk about they’re gonna have
things to talk about they’re gonna have
things to talk about they’re gonna have a better connection they’re gonna spend
a better connection they’re gonna spend
a better connection they’re gonna spend more dollars with him they’re gonna come
more dollars with him they’re gonna come
more dollars with him they’re gonna come back more often and they’re gonna refer
back more often and they’re gonna refer
back more often and they’re gonna refer their friends
their friends
their friends don’t hide behind a corporate looking
don’t hide behind a corporate looking
don’t hide behind a corporate looking website you’re losing out and wondering
website you’re losing out and wondering
website you’re losing out and wondering your biggest advantages as an
your biggest advantages as an
your biggest advantages as an entrepreneur we all have our passions
entrepreneur we all have our passions
entrepreneur we all have our passions outside of our regular business –is
outside of our regular business –is
outside of our regular business –is right for me I love salsa dancing I love
right for me I love salsa dancing I love
right for me I love salsa dancing I love being a salsa deejay I love the Toronto
being a salsa deejay I love the Toronto
being a salsa deejay I love the Toronto Blue Jays I love riding my Vespa I talk
Blue Jays I love riding my Vespa I talk
Blue Jays I love riding my Vespa I talk about that stuff in my videos I talk
about that stuff in my videos I talk
about that stuff in my videos I talk about that stuff on my website
about that stuff on my website
about that stuff on my website people who like baseball end up writing
people who like baseball end up writing
people who like baseball end up writing to me we end up doing business together
to me we end up doing business together
to me we end up doing business together people who always wanted to learn salsa
people who always wanted to learn salsa
people who always wanted to learn salsa write to me we’re not doing business
write to me we’re not doing business
write to me we’re not doing business together
together
together having those personal points and making
having those personal points and making
having those personal points and making that part of your business is an awesome
that part of your business is an awesome
that part of your business is an awesome way to stand out from everybody else and
way to stand out from everybody else and
way to stand out from everybody else and attract the right clients to your
attract the right clients to your
attract the right clients to your business I still want you to have a
business I still want you to have a
business I still want you to have a great product or service I still want
great product or service I still want
great product or service I still want you to have a great value offering that
you to have a great value offering that
you to have a great value offering that you’re giving out there to the
you’re giving out there to the
you’re giving out there to the marketplace but this is the way to stand
marketplace but this is the way to stand
marketplace but this is the way to stand out this is the way to differentiate
out this is the way to differentiate
out this is the way to differentiate yourself and I hope you’ll apply it to
yourself and I hope you’ll apply it to
yourself and I hope you’ll apply it to your business I know it can be hard
your business I know it can be hard
your business I know it can be hard putting yourself out there a little bit
putting yourself out there a little bit
putting yourself out there a little bit sharing more personal details start
sharing more personal details start
sharing more personal details start small start with a picture of yourself
small start with a picture of yourself
small start with a picture of yourself with a big smile just having that alone
with a big smile just having that alone
with a big smile just having that alone as a start and telling your story as to
as a start and telling your story as to
as a start and telling your story as to why you started this business why you’re
why you started this business why you’re
why you started this business why you’re so passionate about it will draw people
so passionate about it will draw people
so passionate about it will draw people in and make them curious make them want
in and make them curious make them want
in and make them curious make them want to work with you make you want to learn
to work with you make you want to learn
to work with you make you want to learn more about you
more about you
more about you I hope you’ll do it I hope you do it
I hope you’ll do it I hope you do it
I hope you’ll do it I hope you do it today
today
today and start taking action it’s a good luck
and start taking action it’s a good luck
and start taking action it’s a good luck George for those of you guys watching if
George for those of you guys watching if
George for those of you guys watching if you like the video please give it a
you like the video please give it a
you like the video please give it a thumbs up I may just want to do more
thumbs up I may just want to do more
thumbs up I may just want to do more videos for you and I’d love to hear what
videos for you and I’d love to hear what
videos for you and I’d love to hear what you have to think if you want to leave a
you have to think if you want to leave a
you have to think if you want to leave a comment under the video I always read
comment under the video I always read
comment under the video I always read those and appreciate them when they come
those and appreciate them when they come
those and appreciate them when they come in so thank you and I will see you on
in so thank you and I will see you on
in so thank you and I will see you on the next episode
”
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