let me begin by telling you the story of two extraordinary writers different yet
two extraordinary writers different yet
two extraordinary writers different yet extraordinary in their own ways Ruskin
extraordinary in their own ways Ruskin
extraordinary in their own ways Ruskin born grew up in John Rother Shimla and
born grew up in John Rother Shimla and
born grew up in John Rother Shimla and in the hills of Dehradun he had a
in the hills of Dehradun he had a
in the hills of Dehradun he had a passion of writing very early on in his
passion of writing very early on in his
passion of writing very early on in his life and he won several awards in
life and he won several awards in
life and he won several awards in schooling he wrote his debut book a room
schooling he wrote his debut book a room
schooling he wrote his debut book a room on the roof very early at the tender age
on the roof very early at the tender age
on the roof very early at the tender age of 17 and he’s been writing since over a
of 17 and he’s been writing since over a
of 17 and he’s been writing since over a period of more than 50 years he has
period of more than 50 years he has
period of more than 50 years he has written more than 50 books for adults
written more than 50 books for adults
written more than 50 books for adults for children’s and is a much-loved
for children’s and is a much-loved
for children’s and is a much-loved writer across the country the other
writer across the country the other
writer across the country the other writer I’d like to talk to you about
writer I’d like to talk to you about
writer I’d like to talk to you about today is a nutty Roy under theer oh I
today is a nutty Roy under theer oh I
today is a nutty Roy under theer oh I grew up in Tamil Nadu and Kerala studied
grew up in Tamil Nadu and Kerala studied
grew up in Tamil Nadu and Kerala studied architecture in the school of planning
architecture in the school of planning
architecture in the school of planning and architecture in Delhi dabbled in TV
and architecture in Delhi dabbled in TV
and architecture in Delhi dabbled in TV and films at one point she was even even
and films at one point she was even even
and films at one point she was even even an aerobics teacher till the time she
an aerobics teacher till the time she
an aerobics teacher till the time she wrote her debut novel the god of small
wrote her debut novel the god of small
wrote her debut novel the god of small things exactly 20 years ago that changed
things exactly 20 years ago that changed
things exactly 20 years ago that changed her life and the lives of a lot of
her life and the lives of a lot of
her life and the lives of a lot of readers who grew up reading the book
readers who grew up reading the book
readers who grew up reading the book what was this the magic of words the
what was this the magic of words the
what was this the magic of words the power of words that these writers found
power of words that these writers found
power of words that these writers found both from diverse backgrounds one
both from diverse backgrounds one
both from diverse backgrounds one started very early the early the other
started very early the early the other
started very early the early the other found it along the way well this means
found it along the way well this means
found it along the way well this means there’s hope for all of us you can take
there’s hope for all of us you can take
there’s hope for all of us you can take to writing anytime and become a writer
to writing anytime and become a writer
to writing anytime and become a writer before we get on and talk more about
before we get on and talk more about
before we get on and talk more about publishing let me just give you a brief
publishing let me just give you a brief
publishing let me just give you a brief overview about what is this world about
overview about what is this world about
overview about what is this world about what is publishing about do books still
what is publishing about do books still
what is publishing about do books still sell our bookstores thriving like my
sell our bookstores thriving like my
sell our bookstores thriving like my friend right now is asking me well let
friend right now is asking me well let
friend right now is asking me well let me tell you all that there is hope the
me tell you all that there is hope the
me tell you all that there is hope the market is growing in fact as for the
market is growing in fact as for the
market is growing in fact as for the latest data last year we sold a
latest data last year we sold a
latest data last year we sold a eighteen million books worth roughly
eighteen million books worth roughly
eighteen million books worth roughly five billion rupees the market is grown
five billion rupees the market is grown
five billion rupees the market is grown 15 percent by volume and about sixteen
15 percent by volume and about sixteen
15 percent by volume and about sixteen point five percent in value well which
point five percent in value well which
point five percent in value well which means there is still hope that I might
means there is still hope that I might
means there is still hope that I might still keep my job
publishing is also divided into various
publishing is also divided into various segments the different kinds of books
segments the different kinds of books
segments the different kinds of books for different kinds of readers and
for different kinds of readers and
for different kinds of readers and audiences
audiences
audiences what are these major segments that we
what are these major segments that we
what are these major segments that we publish in an readers like to read
publish in an readers like to read
publish in an readers like to read there’s literary publishing which is
there’s literary publishing which is
there’s literary publishing which is defined by the quality of the writing
defined by the quality of the writing
defined by the quality of the writing the beauty of the prose that makes your
the beauty of the prose that makes your
the beauty of the prose that makes your heart go racing makes a good book
heart go racing makes a good book
heart go racing makes a good book unputdownable and you have to finish it
unputdownable and you have to finish it
unputdownable and you have to finish it you might want to skip your meal
you might want to skip your meal
you might want to skip your meal compromise on sleep time but you have to
compromise on sleep time but you have to
compromise on sleep time but you have to finish the book that is literary writing
finish the book that is literary writing
finish the book that is literary writing then there are popular books written for
then there are popular books written for
then there are popular books written for a wider audience people like you and
a wider audience people like you and
a wider audience people like you and meets books that everybody can read and
meets books that everybody can read and
meets books that everybody can read and understand comprehend and enjoy the
understand comprehend and enjoy the
understand comprehend and enjoy the third segment is of business books it is
third segment is of business books it is
third segment is of business books it is written more for a targeted audience
written more for a targeted audience
written more for a targeted audience these are some serious business books on
these are some serious business books on
these are some serious business books on concepts or there could be also like
concepts or there could be also like
concepts or there could be also like relatable concepts like how Gujarati is
relatable concepts like how Gujarati is
relatable concepts like how Gujarati is do business we published a book called
do business we published a book called
do business we published a book called Honda which became extremely popular
Honda which became extremely popular
Honda which became extremely popular about the knack of Gujarati and
about the knack of Gujarati and
about the knack of Gujarati and succeeding in business and it was so
succeeding in business and it was so
succeeding in business and it was so successful that we followed it up with
successful that we followed it up with
successful that we followed it up with rock rap about my worries and there’s
rock rap about my worries and there’s
rock rap about my worries and there’s one on Cindy’s or face so coming up but
one on Cindy’s or face so coming up but
one on Cindy’s or face so coming up but that’s true it’s it’s a series of Indian
that’s true it’s it’s a series of Indian
that’s true it’s it’s a series of Indian business concepts what make these guys
business concepts what make these guys
business concepts what make these guys tick and n readers love it all these
tick and n readers love it all these
tick and n readers love it all these books are successful within this whole
books are successful within this whole
books are successful within this whole publishing world there are also
publishing world there are also
publishing world there are also different genres different categories of
different genres different categories of
different genres different categories of books there’s fiction there’s nonfiction
books there’s fiction there’s nonfiction
books there’s fiction there’s nonfiction under fiction again you have literary
under fiction again you have literary
under fiction again you have literary fiction like a marquis or a Jhumpa
fiction like a marquis or a Jhumpa
fiction like a marquis or a Jhumpa Lahiri you have historical fiction which
Lahiri you have historical fiction which
Lahiri you have historical fiction which is very popular right now in India books
is very popular right now in India books
is very popular right now in India books like you know books on Ramu Rani
like you know books on Ramu Rani
like you know books on Ramu Rani Padmavati or the Marathas
Padmavati or the Marathas
Padmavati or the Marathas Shivaji retold for Indian audience are
Shivaji retold for Indian audience are
Shivaji retold for Indian audience are extremely popular
extremely popular
extremely popular what about non Fig
what about non Fig
what about non Fig what is the world of nonfiction like and
what is the world of nonfiction like and
what is the world of nonfiction like and one of the more popular categories in it
one of the more popular categories in it
one of the more popular categories in it some of the more popular categories here
some of the more popular categories here
some of the more popular categories here are by graffiti recently we published an
are by graffiti recently we published an
are by graffiti recently we published an unsuitable boy by current Johar which
unsuitable boy by current Johar which
unsuitable boy by current Johar which has been a big hit for us everybody
has been a big hit for us everybody
has been a big hit for us everybody wants to know what he’s like you know
wants to know what he’s like you know
wants to know what he’s like you know who is the man behind Karan Johar and
who is the man behind Karan Johar and
who is the man behind Karan Johar and the book has been read widely is in
the book has been read widely is in
the book has been read widely is in getting rave reviews also partly because
getting rave reviews also partly because
getting rave reviews also partly because of the honesty that comes across in the
of the honesty that comes across in the
of the honesty that comes across in the book the other zones in nonfiction that
book the other zones in nonfiction that
book the other zones in nonfiction that work at the moment are politics current
work at the moment are politics current
work at the moment are politics current affairs history lifestyle is very
affairs history lifestyle is very
affairs history lifestyle is very popular now everybody is very conscious
popular now everybody is very conscious
popular now everybody is very conscious in India so books on health mind body
in India so books on health mind body
in India so books on health mind body spirit are doing extremely well now
spirit are doing extremely well now
spirit are doing extremely well now let’s talk about few top authors in the
let’s talk about few top authors in the
let’s talk about few top authors in the country at the moment who are these
country at the moment who are these
country at the moment who are these people who are these lucky ones who made
people who are these lucky ones who made
people who are these lucky ones who made it can you be one of them well we cannot
it can you be one of them well we cannot
it can you be one of them well we cannot talk about publishing and recent
talk about publishing and recent
talk about publishing and recent publishing trends in India not talking
publishing trends in India not talking
publishing trends in India not talking about Chetan Bhagat
about Chetan Bhagat
about Chetan Bhagat this guy has been a big success he’s
this guy has been a big success he’s
this guy has been a big success he’s been a game changer in the publishing
been a game changer in the publishing
been a game changer in the publishing scene he opened up the markets his book
scene he opened up the markets his book
scene he opened up the markets his book sell lakhs of copies and the reason that
sell lakhs of copies and the reason that
sell lakhs of copies and the reason that I admire him is that he brought books to
I admire him is that he brought books to
I admire him is that he brought books to a lot of smaller cities and to the youth
a lot of smaller cities and to the youth
a lot of smaller cities and to the youth who would not probably have read a book
who would not probably have read a book
who would not probably have read a book in English otherwise they feel a kinship
in English otherwise they feel a kinship
in English otherwise they feel a kinship with him they feel that he writes for
with him they feel that he writes for
with him they feel that he writes for them in that way he’s a very smart
them in that way he’s a very smart
them in that way he’s a very smart author he knows what his target
author he knows what his target
author he knows what his target readership is and he writes for these
readership is and he writes for these
readership is and he writes for these people
people
people and that is why it is extremely
and that is why it is extremely
and that is why it is extremely successful and you cannot have a common
successful and you cannot have a common
successful and you cannot have a common you know you cannot have a conversation
you know you cannot have a conversation
you know you cannot have a conversation on publishing without talking about
on publishing without talking about
on publishing without talking about youth mugga
youth mugga
youth mugga you might like him might not but this is
you might like him might not but this is
you might like him might not but this is what it is
what it is
what it is there’s another guy who came along they
there’s another guy who came along they
there’s another guy who came along they were about 5 to 6 years back
were about 5 to 6 years back
were about 5 to 6 years back his name is a mesh through party he’s
his name is a mesh through party he’s
his name is a mesh through party he’s also an extremely popular writer and he
also an extremely popular writer and he
also an extremely popular writer and he writes in the space of mycological
writes in the space of mycological
writes in the space of mycological fiction why is he so popular why do
fiction why is he so popular why do
fiction why is he so popular why do people want to read all his books turn
people want to read all his books turn
people want to read all his books turn it into films what is it about him
it into films what is it about him
it into films what is it about him I believe Indians
I believe Indians
I believe Indians at their core love their culture their
at their core love their culture their
at their core love their culture their different ways to showcase and to enjoy
different ways to showcase and to enjoy
different ways to showcase and to enjoy the culture and he’s telling stories
the culture and he’s telling stories
the culture and he’s telling stories stories that were told by our
stories that were told by our
stories that were told by our grandparents in an interesting way in an
grandparents in an interesting way in an
grandparents in an interesting way in an easy format and that’s why people like
easy format and that’s why people like
easy format and that’s why people like it they can read it it’s accessible and
it they can read it it’s accessible and
it they can read it it’s accessible and they enjoy reading it and recommending
they enjoy reading it and recommending
they enjoy reading it and recommending it the third guy there on the corner is
it the third guy there on the corner is
it the third guy there on the corner is Ravinder Singh we call him the king of
Ravinder Singh we call him the king of
Ravinder Singh we call him the king of romance
romance
romance he’s the biggest writer in commercial
he’s the biggest writer in commercial
he’s the biggest writer in commercial fiction space and he writes love stories
fiction space and he writes love stories
fiction space and he writes love stories an extremely popular from the king of
an extremely popular from the king of
an extremely popular from the king of romance to the rock star president APJ
romance to the rock star president APJ
romance to the rock star president APJ Abdul Kalam has the unique distinction
Abdul Kalam has the unique distinction
Abdul Kalam has the unique distinction of writing more than 30 books and all of
of writing more than 30 books and all of
of writing more than 30 books and all of them are big bestsellers and very
them are big bestsellers and very
them are big bestsellers and very interestingly they’re not books on
interestingly they’re not books on
interestingly they’re not books on rocket science or making missiles
rocket science or making missiles
rocket science or making missiles they’re inspirational self-help book
they’re inspirational self-help book
they’re inspirational self-help book targeted at an ordinary citizen you and
targeted at an ordinary citizen you and
targeted at an ordinary citizen you and me and they’re extremely popular Twinkle
me and they’re extremely popular Twinkle
me and they’re extremely popular Twinkle Khanna is a new author who joined the
Khanna is a new author who joined the
Khanna is a new author who joined the bandwagon when he published twinkle and
bandwagon when he published twinkle and
bandwagon when he published twinkle and a lot of people ask me has she actually
a lot of people ask me has she actually
a lot of people ask me has she actually in the book are you sure
in the book are you sure
in the book are you sure who has ghost written with it for you it
who has ghost written with it for you it
who has ghost written with it for you it for her the truth is she’s actually
for her the truth is she’s actually
for her the truth is she’s actually written the book and finally found
written the book and finally found
written the book and finally found something that she really loves and
something that she really loves and
something that she really loves and enjoys the last person on the corner is
enjoys the last person on the corner is
enjoys the last person on the corner is a business writer Radha Krishna Pillai
a business writer Radha Krishna Pillai
a business writer Radha Krishna Pillai he’s the face for China Kia in India and
he’s the face for China Kia in India and
he’s the face for China Kia in India and he’s written this book called corporate
he’s written this book called corporate
he’s written this book called corporate Chanakya which is extremely popular has
Chanakya which is extremely popular has
Chanakya which is extremely popular has been translated into multiple languages
been translated into multiple languages
been translated into multiple languages even made into a documentary film he’s
even made into a documentary film he’s
even made into a documentary film he’s what he’s tried to do is explain
what he’s tried to do is explain
what he’s tried to do is explain management principles through Chanakya
management principles through Chanakya
management principles through Chanakya and people find it very relatable in
and people find it very relatable in
and people find it very relatable in there he’s the biggest number one
there he’s the biggest number one
there he’s the biggest number one business writer at the moment in the
business writer at the moment in the
business writer at the moment in the country now what do what makes a great
country now what do what makes a great
country now what do what makes a great book you know what is it that publishers
book you know what is it that publishers
book you know what is it that publishers are looking for or editors want to see
are looking for or editors want to see
are looking for or editors want to see in a book when they sign it up I think
in a book when they sign it up I think
in a book when they sign it up I think one of the most important things is
one of the most important things is
one of the most important things is writing quality like I said a beautiful
writing quality like I said a beautiful
writing quality like I said a beautiful narrative cannot go unnoticed any
narrative cannot go unnoticed any
narrative cannot go unnoticed any editors dream is to get a proposal of a
editors dream is to get a proposal of a
editors dream is to get a proposal of a high writing quality that they love
high writing quality that they love
high writing quality that they love enjoy is unique and they want to publish
enjoy is unique and they want to publish
enjoy is unique and they want to publish it there are lot of other factors that
it there are lot of other factors that
it there are lot of other factors that make a book great how well do you know
make a book great how well do you know
make a book great how well do you know your subject matter that you’re writing
your subject matter that you’re writing
your subject matter that you’re writing on let’s say you’re writing on
on let’s say you’re writing on
on let’s say you’re writing on advertising like huge pundit it is memos
advertising like huge pundit it is memos
advertising like huge pundit it is memos and ammonia because fuchsia was writing
and ammonia because fuchsia was writing
and ammonia because fuchsia was writing about his life
about his life
about his life advertising everybody was glued to the
advertising everybody was glued to the
advertising everybody was glued to the book people enjoyed and loved the book
book people enjoyed and loved the book
book people enjoyed and loved the book he told stories about his inspiration
he told stories about his inspiration
he told stories about his inspiration behind iconic ads I still remember how
behind iconic ads I still remember how
behind iconic ads I still remember how you told me that whether he would get
you told me that whether he would get
you told me that whether he would get stuck in a campaign he would go back to
stuck in a campaign he would go back to
stuck in a campaign he would go back to his childhood how he did the iconic
his childhood how he did the iconic
his childhood how he did the iconic fairy Kowal ad when he remembered the
fairy Kowal ad when he remembered the
fairy Kowal ad when he remembered the cobblers and carpenters in his parental
cobblers and carpenters in his parental
cobblers and carpenters in his parental home in Jaipur he told stories in a
home in Jaipur he told stories in a
home in Jaipur he told stories in a relatable manner from his own life and
relatable manner from his own life and
relatable manner from his own life and how it was stirred into very successful
how it was stirred into very successful
how it was stirred into very successful big advertising campaigns and that is
big advertising campaigns and that is
big advertising campaigns and that is what readers wanted to know so he wrote
what readers wanted to know so he wrote
what readers wanted to know so he wrote about the subject he was a master on and
about the subject he was a master on and
about the subject he was a master on and that digs with everybody the other thing
that digs with everybody the other thing
that digs with everybody the other thing is research if you’re writing nonfiction
is research if you’re writing nonfiction
is research if you’re writing nonfiction it is important to get the details right
it is important to get the details right
it is important to get the details right let’s say I’m writing you know I’m here
let’s say I’m writing you know I’m here
let’s say I’m writing you know I’m here in mind I want to write a story set here
in mind I want to write a story set here
in mind I want to write a story set here I need to make the reader feel that he
I need to make the reader feel that he
I need to make the reader feel that he is here the chirping of the birds the
is here the chirping of the birds the
is here the chirping of the birds the lush green surroundings the sounds and
lush green surroundings the sounds and
lush green surroundings the sounds and sights if you’re able to capture that in
sights if you’re able to capture that in
sights if you’re able to capture that in your writing it will engage your reader
your writing it will engage your reader
your writing it will engage your reader the other thing is knowing your target
the other thing is knowing your target
the other thing is knowing your target readership do you know who your target
readership do you know who your target
readership do you know who your target audience is who are you writing for are
audience is who are you writing for are
audience is who are you writing for are you writing for children’s which age
you writing for children’s which age
you writing for children’s which age group is it a business book who is your
group is it a business book who is your
group is it a business book who is your target audience
target audience
target audience top corporates are young entrepreneurs
top corporates are young entrepreneurs
top corporates are young entrepreneurs that definitely makes the difference in
that definitely makes the difference in
that definitely makes the difference in the style of writing and makes a book
the style of writing and makes a book
the style of writing and makes a book good or not so good the last but one of
good or not so good the last but one of
good or not so good the last but one of the most important qualities in terms of
the most important qualities in terms of
the most important qualities in terms of making a good book is the engagement are
making a good book is the engagement are
making a good book is the engagement are you able to engage the audience are you
you able to engage the audience are you
you able to engage the audience are you able to tell a story in a manner that
able to tell a story in a manner that
able to tell a story in a manner that your reader will find it interesting
your reader will find it interesting
your reader will find it interesting moving on
moving on
moving on let me give you a few tips to write a
let me give you a few tips to write a
let me give you a few tips to write a good book are they reduce or dooms are
good book are they reduce or dooms are
good book are they reduce or dooms are there things that you can do to make a
there things that you can do to make a
there things that you can do to make a book interesting well the one and most
book interesting well the one and most
book interesting well the one and most important thing that tell anybody who
important thing that tell anybody who
important thing that tell anybody who asked me what makes a wood book or what
asked me what makes a wood book or what
asked me what makes a wood book or what kind of book should I write is be
kind of book should I write is be
kind of book should I write is be original I think it’s extremely
original I think it’s extremely
original I think it’s extremely important to be original and authentic I
important to be original and authentic I
important to be original and authentic I still remember when Harry Potter came in
still remember when Harry Potter came in
still remember when Harry Potter came in the publishing scene everybody started
the publishing scene everybody started
the publishing scene everybody started writing books in fantasy and I often
writing books in fantasy and I often
writing books in fantasy and I often would think in my head if I want to read
would think in my head if I want to read
would think in my head if I want to read something like Harry Potter I’d read
something like Harry Potter I’d read
something like Harry Potter I’d read Harry Potter I would not read your whole
Harry Potter I would not read your whole
Harry Potter I would not read your whole you have to write something which is
you have to write something which is
you have to write something which is unique which is yours you have to own
unique which is yours you have to own
unique which is yours you have to own the book make it yours talk about your
the book make it yours talk about your
the book make it yours talk about your experiences no it’s it’s very true you
experiences no it’s it’s very true you
experiences no it’s it’s very true you know if you want to write detective
know if you want to write detective
know if you want to write detective fiction like Agatha Christie you know I
fiction like Agatha Christie you know I
fiction like Agatha Christie you know I mean rather read Agatha Christie why
mean rather read Agatha Christie why
mean rather read Agatha Christie why would somebody pick up your book you
would somebody pick up your book you
would somebody pick up your book you have to be original to yourself the
have to be original to yourself the
have to be original to yourself the other thing is you know really
other thing is you know really
other thing is you know really remembering that the things that you
remembering that the things that you
remembering that the things that you write about should be conveyed in your
write about should be conveyed in your
write about should be conveyed in your book in terms of real experiences
book in terms of real experiences
book in terms of real experiences whether if it’s a story that you are
whether if it’s a story that you are
whether if it’s a story that you are telling if there is an incident that you
telling if there is an incident that you
telling if there is an incident that you are not eating it should come across in
are not eating it should come across in
are not eating it should come across in your work there are lots of other tips
your work there are lots of other tips
your work there are lots of other tips that I can give you about writing one of
that I can give you about writing one of
that I can give you about writing one of the most important things in today’s
the most important things in today’s
the most important things in today’s world is also promoting the book after
world is also promoting the book after
world is also promoting the book after the book gets published a lot of people
the book gets published a lot of people
the book gets published a lot of people and writers feel that once the book is
and writers feel that once the book is
and writers feel that once the book is out its published the job is done the
out its published the job is done the
out its published the job is done the truth is the job is only half done you
truth is the job is only half done you
truth is the job is only half done you have to come out come out to various
have to come out come out to various
have to come out come out to various platforms maybe platforms like this and
platforms maybe platforms like this and
platforms maybe platforms like this and talk and engage to your readers you have
talk and engage to your readers you have
talk and engage to your readers you have to spread the word you have to reply to
to spread the word you have to reply to
to spread the word you have to reply to them answer their questions and slowly
them answer their questions and slowly
them answer their questions and slowly and surely you build your own readership
and surely you build your own readership
and surely you build your own readership it is a little universe that you create
it is a little universe that you create
it is a little universe that you create for yourself and for your reader is
for yourself and for your reader is
for yourself and for your reader is there a measure for publishing success
there a measure for publishing success
there a measure for publishing success how do you measure success in the
how do you measure success in the
how do you measure success in the publishing world
publishing world
publishing world well the various factors
well the various factors
well the various factors but the most important ones are these
but the most important ones are these
but the most important ones are these six the sales figures at the moment in
six the sales figures at the moment in
six the sales figures at the moment in India if a book sells 10,000 copies it’s
India if a book sells 10,000 copies it’s
India if a book sells 10,000 copies it’s called a best-seller so that is the
called a best-seller so that is the
called a best-seller so that is the minimum marker if you are able to sell
minimum marker if you are able to sell
minimum marker if you are able to sell 10,000 copies of any book that you’re
10,000 copies of any book that you’re
10,000 copies of any book that you’re writing it can be called a best-seller
writing it can be called a best-seller
writing it can be called a best-seller and you get the national bestseller tag
and you get the national bestseller tag
and you get the national bestseller tag it is not wait tough believe me
it is not wait tough believe me
it is not wait tough believe me internationally it is much higher the
internationally it is much higher the
internationally it is much higher the bar is much higher this is still very
bar is much higher this is still very
bar is much higher this is still very achievable the other thing is reviews
achievable the other thing is reviews
achievable the other thing is reviews for me this is very very important you
for me this is very very important you
for me this is very very important you know your actual honors videos reviews
know your actual honors videos reviews
know your actual honors videos reviews when a reader reads your book what does
when a reader reads your book what does
when a reader reads your book what does he or she feel and these days there are
he or she feel and these days there are
he or she feel and these days there are a lot of platforms that you can actually
a lot of platforms that you can actually
a lot of platforms that you can actually find out you can come across honest and
find out you can come across honest and
find out you can come across honest and forthright reviews whether it’s online
forthright reviews whether it’s online
forthright reviews whether it’s online on Amazon on Goodreads
on Amazon on Goodreads
on Amazon on Goodreads there are also reviews by critics people
there are also reviews by critics people
there are also reviews by critics people book critics experienced in the field
book critics experienced in the field
book critics experienced in the field who read and review their books and if
who read and review their books and if
who read and review their books and if they say it’s a good book or even like
they say it’s a good book or even like
they say it’s a good book or even like it could be a balanced review there are
it could be a balanced review there are
it could be a balanced review there are some things which are working some or
some things which are working some or
some things which are working some or not it is valuable as a writer and it
not it is valuable as a writer and it
not it is valuable as a writer and it makes you learn with every book Awards
makes you learn with every book Awards
makes you learn with every book Awards how important their words what what does
how important their words what what does
how important their words what what does a Booker award mean for north and what
a Booker award mean for north and what
a Booker award mean for north and what does it do to your book well the truth
does it do to your book well the truth
does it do to your book well the truth is Awards do matter I still remember
is Awards do matter I still remember
is Awards do matter I still remember when I win the diga published the white
when I win the diga published the white
when I win the diga published the white tiger the seas were very averaged but as
tiger the seas were very averaged but as
tiger the seas were very averaged but as soon as he won the Booker award the sea
soon as he won the Booker award the sea
soon as he won the Booker award the sea is sort through and it was off the
is sort through and it was off the
is sort through and it was off the charts an award is a recognition that
charts an award is a recognition that
charts an award is a recognition that all writers like and readers feel it is
all writers like and readers feel it is
all writers like and readers feel it is worthwhile buying that book because it
worthwhile buying that book because it
worthwhile buying that book because it is of a minimum quality so was
is of a minimum quality so was
is of a minimum quality so was definitely do matter impact what is the
definitely do matter impact what is the
definitely do matter impact what is the impact that your book is creating is it
impact that your book is creating is it
impact that your book is creating is it making any difference to the world like
making any difference to the world like
making any difference to the world like I just mentioned chains and mother
I just mentioned chains and mother
I just mentioned chains and mother whether we like it or not he did change
whether we like it or not he did change
whether we like it or not he did change the game of publishing in India his book
the game of publishing in India his book
the game of publishing in India his book did open the floodgates for commercial
did open the floodgates for commercial
did open the floodgates for commercial fiction in the country
fiction in the country
fiction in the country the way we see it now and that was the
the way we see it now and that was the
the way we see it now and that was the impact of Chetan Bhagat reach how
impact of Chetan Bhagat reach how
impact of Chetan Bhagat reach how important is reach the reach of your
important is reach the reach of your
important is reach the reach of your book is this a marker of your success
book is this a marker of your success
book is this a marker of your success how many languages
how many languages
how many languages as a book being translated into has it
as a book being translated into has it
as a book being translated into has it been done in two films how many people
been done in two films how many people
been done in two films how many people are reading it that is definitely a very
are reading it that is definitely a very
are reading it that is definitely a very important aspect of making your book
important aspect of making your book
important aspect of making your book successful last but not the least
successful last but not the least
successful last but not the least timelessness I feel there are certain
timelessness I feel there are certain
timelessness I feel there are certain books which have this timeless quality
books which have this timeless quality
books which have this timeless quality even after years and generations people
even after years and generations people
even after years and generations people still go back to them we sometimes call
still go back to them we sometimes call
still go back to them we sometimes call them classics you want to reread them
them classics you want to reread them
them classics you want to reread them these are books that never go away and I
these are books that never go away and I
these are books that never go away and I think that is the ultimate test for a
think that is the ultimate test for a
think that is the ultimate test for a book we still go and read Shakespeare
book we still go and read Shakespeare
book we still go and read Shakespeare and refer to him whether it’s in the
and refer to him whether it’s in the
and refer to him whether it’s in the form of Romeo Juliet which is still
form of Romeo Juliet which is still
form of Romeo Juliet which is still being adapted centuries after it was
being adapted centuries after it was
being adapted centuries after it was written or so many other stories written
written or so many other stories written
written or so many other stories written by the bard that is a unique quality
by the bard that is a unique quality
by the bard that is a unique quality that makes a book alive the writer will
that makes a book alive the writer will
that makes a book alive the writer will not be there the reader might not be
not be there the reader might not be
not be there the reader might not be there but the book and his written word
there but the book and his written word
there but the book and his written word will be around and that is a definite
will be around and that is a definite
will be around and that is a definite marker for the successful book I hope by
marker for the successful book I hope by
marker for the successful book I hope by now you have a certain sense of
now you have a certain sense of
now you have a certain sense of publishing in India and how it is at the
publishing in India and how it is at the
publishing in India and how it is at the moment in this country and perhaps you
moment in this country and perhaps you
moment in this country and perhaps you can answer it for yourself
can answer it for yourself
can answer it for yourself is there a writer in you thank you
is there a writer in you thank you
is there a writer in you thank you [Applause]
”
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