so it must have been one of those very few properly sunny days in London
few properly sunny days in London
few properly sunny days in London because I remember I decided to put on a
because I remember I decided to put on a
because I remember I decided to put on a summery dress and as I walked out of my
summery dress and as I walked out of my
summery dress and as I walked out of my apartment I could still feel the cold
apartment I could still feel the cold
apartment I could still feel the cold air on this bare skin of my legs and
air on this bare skin of my legs and
air on this bare skin of my legs and already some of the first sunshine is
already some of the first sunshine is
already some of the first sunshine is hitting my face and I thought glorious
hitting my face and I thought glorious
hitting my face and I thought glorious and as I was almost at my office a young
and as I was almost at my office a young
and as I was almost at my office a young man has overtaken me and he got to the
man has overtaken me and he got to the
man has overtaken me and he got to the front of me and and stopped me with this
front of me and and stopped me with this
front of me and and stopped me with this hand gesture and he said I just wanted
hand gesture and he said I just wanted
hand gesture and he said I just wanted to tell you that you look beautiful I
to tell you that you look beautiful I
to tell you that you look beautiful I came back home the same night and I told
came back home the same night and I told
came back home the same night and I told my husband all about it and how amazing
my husband all about it and how amazing
my husband all about it and how amazing it had made me feel um sometimes you
it had made me feel um sometimes you
it had made me feel um sometimes you just need to hear those things from
just need to hear those things from
just need to hear those things from another person to truly believe them so
another person to truly believe them so
another person to truly believe them so as the years have gone by I’ve gotten
as the years have gone by I’ve gotten
as the years have gone by I’ve gotten back to that memory from time to time it
back to that memory from time to time it
back to that memory from time to time it was nothing significant but it gave me
was nothing significant but it gave me
was nothing significant but it gave me the sort of warm and a nice fond feeling
the sort of warm and a nice fond feeling
the sort of warm and a nice fond feeling I can’t think fondly of this memory ever
I can’t think fondly of this memory ever
I can’t think fondly of this memory ever again and this is the man right here who
again and this is the man right here who
again and this is the man right here who has ruined my memory he’s known as Tom
has ruined my memory he’s known as Tom
has ruined my memory he’s known as Tom torero and he’s one of what I refer to
torero and he’s one of what I refer to
torero and he’s one of what I refer to as pickup artists the modern name
as pickup artists the modern name
as pickup artists the modern name Casanova’s who had thousands and
Casanova’s who had thousands and
Casanova’s who had thousands and thousands upon thousands of women as our
thousands upon thousands of women as our
thousands upon thousands of women as our conquers and even more followers to whom
conquers and even more followers to whom
conquers and even more followers to whom they teach the art of seduction
they teach the art of seduction
they teach the art of seduction so I’ve lately found out that Tom torero
so I’ve lately found out that Tom torero
so I’ve lately found out that Tom torero teaches his underlings to open with the
teaches his underlings to open with the
teaches his underlings to open with the ladies by overtaking them in a street in
ladies by overtaking them in a street in
ladies by overtaking them in a street in the middle of a day stopping them with
the middle of a day stopping them with
the middle of a day stopping them with this hand gesture
this hand gesture
this hand gesture you know what it’s going to and telling
you know what it’s going to and telling
you know what it’s going to and telling them I think I wanted to tell you I
them I think I wanted to tell you I
them I think I wanted to tell you I think you look very beautiful today
think you look very beautiful today
think you look very beautiful today please back now Tom or whatever his real
please back now Tom or whatever his real
please back now Tom or whatever his real name is it’s not the only pickup artist
name is it’s not the only pickup artist
name is it’s not the only pickup artist out there
out there
out there and not even one of the most famous ones
and not even one of the most famous ones
and not even one of the most famous ones the international accolades would go
the international accolades would go
the international accolades would go most likely to his friends that styles
most likely to his friends that styles
most likely to his friends that styles you have mystery but they all have
you have mystery but they all have
you have mystery but they all have ridiculous nicknames yes Tyler Durden
ridiculous nicknames yes Tyler Durden
ridiculous nicknames yes Tyler Durden that’s Matador yeah that’s discovery and
that’s Matador yeah that’s discovery and
that’s Matador yeah that’s discovery and Ross Jeffries and that’s actually his
Ross Jeffries and that’s actually his
Ross Jeffries and that’s actually his real name because he’s been in the game
real name because he’s been in the game
real name because he’s been in the game for longer than the nicknames as you can
for longer than the nicknames as you can
for longer than the nicknames as you can tell you might be thinking right now I
tell you might be thinking right now I
tell you might be thinking right now I mean is that for real
mean is that for real
mean is that for real a dog it’s guys actually picking up on
a dog it’s guys actually picking up on
a dog it’s guys actually picking up on girls this way are they I mean seriously
girls this way are they I mean seriously
girls this way are they I mean seriously and how I mean they’re not exactly that
and how I mean they’re not exactly that
and how I mean they’re not exactly that much to look at yet they are masters at
much to look at yet they are masters at
much to look at yet they are masters at managing and playing social dynamics
managing and playing social dynamics
managing and playing social dynamics they are masters it’s using your
they are masters it’s using your
they are masters it’s using your insecurities against you they all have
insecurities against you they all have
insecurities against you they all have their own game but the general premise
their own game but the general premise
their own game but the general premise is always the same you want to scout the
is always the same you want to scout the
is always the same you want to scout the talent open lower her guard and then
talent open lower her guard and then
talent open lower her guard and then close the deal they will look for your
close the deal they will look for your
close the deal they will look for your insecurities
insecurities
insecurities they’ll amplify them and then they will
they’ll amplify them and then they will
they’ll amplify them and then they will give you an easy solution a temporary
give you an easy solution a temporary
give you an easy solution a temporary patch and night with them and don’t
patch and night with them and don’t
patch and night with them and don’t worry if you get cold feet at the last
worry if you get cold feet at the last
worry if you get cold feet at the last minute or as they would call it the LMR
minute or as they would call it the LMR
minute or as they would call it the LMR the last minute resistance they have a
the last minute resistance they have a
the last minute resistance they have a whole inventory of tricks up their
whole inventory of tricks up their
whole inventory of tricks up their sleeve that will make it easier for you
sleeve that will make it easier for you
sleeve that will make it easier for you to consider
what a long way have we gone from the
what a long way have we gone from the times of the personal ads in newspapers
times of the personal ads in newspapers
times of the personal ads in newspapers you have an example here a handsome
you have an example here a handsome
you have an example here a handsome young man gainfully employed looking for
young man gainfully employed looking for
young man gainfully employed looking for a young healthy musical lady for the
a young healthy musical lady for the
a young healthy musical lady for the purpose of matrimony no embellishment
purpose of matrimony no embellishment
purpose of matrimony no embellishment straight to the point
but I guess it was a sign of times in
but I guess it was a sign of times in 1838 when Procter & Gamble has published
1838 when Procter & Gamble has published
1838 when Procter & Gamble has published their first print ad it looked like this
their first print ad it looked like this
their first print ad it looked like this our embellishments straight to the point
but just as the art of seducing the
but just as the art of seducing the ladies has evolved over the last two
ladies has evolved over the last two
ladies has evolved over the last two centuries so has the art of seducing
centuries so has the art of seducing
centuries so has the art of seducing customers goodness we have gone from the
customers goodness we have gone from the
customers goodness we have gone from the functional to the inspirational we have
functional to the inspirational we have
functional to the inspirational we have been told that we can leave any dream
been told that we can leave any dream
been told that we can leave any dream that we want to live the height of the
that we want to live the height of the
that we want to live the height of the Mad Men times the 50s and the 60s the
Mad Men times the 50s and the 60s the
Mad Men times the 50s and the 60s the golden era of dream selling would have
golden era of dream selling would have
golden era of dream selling would have you believe that she could be anyone you
you believe that she could be anyone you
you believe that she could be anyone you could be part of that healthy happy
could be part of that healthy happy
could be part of that healthy happy family you could have a luxurious
family you could have a luxurious
family you could have a luxurious lifestyle as long as you drove the
lifestyle as long as you drove the
lifestyle as long as you drove the Cadillac or you could even go to the
Cadillac or you could even go to the
Cadillac or you could even go to the moon to clean it of course the
moon to clean it of course the
moon to clean it of course the advertisers have learned how to flirt or
advertisers have learned how to flirt or
advertisers have learned how to flirt or as they would call it provide you with
as they would call it provide you with
as they would call it provide you with emotional benefits there is nothing
emotional benefits there is nothing
emotional benefits there is nothing innately wrong about a brand giving you
innately wrong about a brand giving you
innately wrong about a brand giving you a emotional benefit just like there is
a emotional benefit just like there is
a emotional benefit just like there is nothing wrong with flirting let me give
nothing wrong with flirting let me give
nothing wrong with flirting let me give you an example the phones you have on
you an example the phones you have on
you an example the phones you have on you in your pockets in your purses they
you in your pockets in your purses they
you in your pockets in your purses they all make phone calls they all take
all make phone calls they all take
all make phone calls they all take photos they all open apps those are all
photos they all open apps those are all
photos they all open apps those are all functional
functional
functional benefits but depending on a brand of the
benefits but depending on a brand of the
benefits but depending on a brand of the phone that you have on you it might give
phone that you have on you it might give
phone that you have on you it might give you a sense of cool superiority or that
you a sense of cool superiority or that
you a sense of cool superiority or that you are part of the in-crowd or quite
you are part of the in-crowd or quite
you are part of the in-crowd or quite the contrary that you actually are free
the contrary that you actually are free
the contrary that you actually are free and you don’t follow the curd and that’s
and you don’t follow the curd and that’s
and you don’t follow the curd and that’s called emotional benefit there is
called emotional benefit there is
called emotional benefit there is nothing in nature wrong about a brand
nothing in nature wrong about a brand
nothing in nature wrong about a brand giving you an emotional benefit and even
giving you an emotional benefit and even
giving you an emotional benefit and even charging you for it if the brand
charging you for it if the brand
charging you for it if the brand promises you that you will feel cool and
promises you that you will feel cool and
promises you that you will feel cool and it makes you feel cool so be it but the
it makes you feel cool so be it but the
it makes you feel cool so be it but the pickup artists they go beyond flirting
pickup artists they go beyond flirting
pickup artists they go beyond flirting and so do some brands some brands and
and so do some brands some brands and
and so do some brands some brands and some advertisers go all the way into the
some advertisers go all the way into the
some advertisers go all the way into the territory of manipulating the social
territory of manipulating the social
territory of manipulating the social interactions they go in a territory of
interactions they go in a territory of
interactions they go in a territory of trying to find out your psychological
trying to find out your psychological
trying to find out your psychological weaknesses amplifying them and then
weaknesses amplifying them and then
weaknesses amplifying them and then giving you an easy fix their product and
giving you an easy fix their product and
giving you an easy fix their product and just like the pickup artists they also
just like the pickup artists they also
just like the pickup artists they also have a whole inventory of dirty tricks
have a whole inventory of dirty tricks
have a whole inventory of dirty tricks up their sleeve to make sure that you
up their sleeve to make sure that you
up their sleeve to make sure that you concede let me give you an example of
concede let me give you an example of
concede let me give you an example of that okay um let’s take a target
that okay um let’s take a target
that okay um let’s take a target customer how about mothers of young
customer how about mothers of young
customer how about mothers of young children I could identify with that one
children I could identify with that one
children I could identify with that one ever busy wanting absolute best for
ever busy wanting absolute best for
ever busy wanting absolute best for their children but without the time to
their children but without the time to
their children but without the time to do it all
do it all
do it all burden with millions of dudes and Don’s
burden with millions of dudes and Don’s
burden with millions of dudes and Don’s exhausted exhilarated all at the same
exhausted exhilarated all at the same
exhausted exhilarated all at the same time and this yet despite everything
time and this yet despite everything
time and this yet despite everything they do one of their deepest
they do one of their deepest
they do one of their deepest insecurities is that they’re just not
insecurities is that they’re just not
insecurities is that they’re just not good enough as mothers so when it comes
good enough as mothers so when it comes
good enough as mothers so when it comes to selecting a snack for their kids that
to selecting a snack for their kids that
to selecting a snack for their kids that insecurity leads the mothers of young
insecurity leads the mothers of young
insecurity leads the mothers of young children to think I want a snack for my
children to think I want a snack for my
children to think I want a snack for my kid that is yummy but it’s also good for
kid that is yummy but it’s also good for
kid that is yummy but it’s also good for them that is healthy yet will make them
them that is healthy yet will make them
them that is healthy yet will make them happy
happy
happy a solution
kudos bar let’s have a closer look at
kudos bar let’s have a closer look at the kudos bar right here so it is with
the kudos bar right here so it is with
the kudos bar right here so it is with M&Ms so it must be good I’m sure it’s
M&Ms so it must be good I’m sure it’s
M&Ms so it must be good I’m sure it’s gonna make your kids happy so far so
gonna make your kids happy so far so
gonna make your kids happy so far so good
good
good yeah it also is about wholesomeness
yeah it also is about wholesomeness
yeah it also is about wholesomeness balanced goodness granola low calories
balanced goodness granola low calories
balanced goodness granola low calories low fat and even has calcium it is
low fat and even has calcium it is
low fat and even has calcium it is obviously healthy win-win or so you want
obviously healthy win-win or so you want
obviously healthy win-win or so you want your target to think even though this
your target to think even though this
your target to think even though this granola bar it’s not particularly
granola bar it’s not particularly
granola bar it’s not particularly healthy full of sugar heavily processed
healthy full of sugar heavily processed
healthy full of sugar heavily processed with artificial flavorings and
with artificial flavorings and
with artificial flavorings and preservatives you haven’t technically
preservatives you haven’t technically
preservatives you haven’t technically lied to the customer you haven’t exactly
lied to the customer you haven’t exactly
lied to the customer you haven’t exactly said that it’s healthy by the way you’d
said that it’s healthy by the way you’d
said that it’s healthy by the way you’d be prohibited to say that legally in the
be prohibited to say that legally in the
be prohibited to say that legally in the u.s. at least but you have created an
u.s. at least but you have created an
u.s. at least but you have created an aura of healthiness around it what you
aura of healthiness around it what you
aura of healthiness around it what you have done is provided a temporary
have done is provided a temporary
have done is provided a temporary emotional patch to cover up the
emotional patch to cover up the
emotional patch to cover up the insecurities of your target customer you
insecurities of your target customer you
insecurities of your target customer you have made the mothers feel a bit better
have made the mothers feel a bit better
have made the mothers feel a bit better about themselves for a short moment of
about themselves for a short moment of
about themselves for a short moment of time and it is entirely possible that if
time and it is entirely possible that if
time and it is entirely possible that if they use your product their insecurities
they use your product their insecurities
they use your product their insecurities are actually going to go worse in the
are actually going to go worse in the
are actually going to go worse in the long run truth be told there’s nothing
long run truth be told there’s nothing
long run truth be told there’s nothing new about it in the 1940s the first
new about it in the 1940s the first
new about it in the 1940s the first study started coming up in the u.s.
study started coming up in the u.s.
study started coming up in the u.s. saying that smoking might cause cancer
some people got worried naturally
some people got worried naturally however as always been quitting was not
however as always been quitting was not
however as always been quitting was not that easy and there was a certain social
that easy and there was a certain social
that easy and there was a certain social appeal of smoking so some people asked
appeal of smoking so some people asked
appeal of smoking so some people asked should I stop smoking in order to save
should I stop smoking in order to save
should I stop smoking in order to save my health
ah dr. smoke right and you’re gonna be
ah dr. smoke right and you’re gonna be completely healthy while smoking as long
completely healthy while smoking as long
completely healthy while smoking as long as you smoke the brand which all other
as you smoke the brand which all other
as you smoke the brand which all other doctors smoke as well if this was a
doctors smoke as well if this was a
doctors smoke as well if this was a pickup artists this would be equivalent
pickup artists this would be equivalent
pickup artists this would be equivalent of having the Picasa artist go um you
of having the Picasa artist go um you
of having the Picasa artist go um you are worried about being too promiscuous
are worried about being too promiscuous
are worried about being too promiscuous god I once slept with a nun
god I once slept with a nun
god I once slept with a nun so you can totally feel chase while
so you can totally feel chase while
so you can totally feel chase while hopping into bed with me and of the next
hopping into bed with me and of the next
hopping into bed with me and of the next day you feel a bit worse about your sex
day you feel a bit worse about your sex
day you feel a bit worse about your sex life than before
life than before
life than before oh well some brands have been in the
oh well some brands have been in the
oh well some brands have been in the business of seduction for much longer
business of seduction for much longer
business of seduction for much longer and so they not only learn how to be
and so they not only learn how to be
and so they not only learn how to be more effective but they’ve also learned
more effective but they’ve also learned
more effective but they’ve also learned how to be a bit more subtle and that
how to be a bit more subtle and that
how to be a bit more subtle and that makes it that much more difficult for us
makes it that much more difficult for us
makes it that much more difficult for us as consumers to spot their game in the
as consumers to spot their game in the
as consumers to spot their game in the early years of the 20th century Gillette
early years of the 20th century Gillette
early years of the 20th century Gillette was a leading brand of men’s shaving
was a leading brand of men’s shaving
was a leading brand of men’s shaving products in the US and if you think
products in the US and if you think
products in the US and if you think that’s a good place to be it’s not
that’s a good place to be it’s not
that’s a good place to be it’s not imagine you are selling a product that
imagine you are selling a product that
imagine you are selling a product that the customer can can use only that much
the customer can can use only that much
the customer can can use only that much off and you’re already a market leader
off and you’re already a market leader
off and you’re already a market leader your only hope for increasing sales its
your only hope for increasing sales its
your only hope for increasing sales its population growth unless you convince
population growth unless you convince
population growth unless you convince the other half of the population women
the other half of the population women
the other half of the population women to use your product so we have women
to use your product so we have women
to use your product so we have women what are the most worried about what’s
what are the most worried about what’s
what are the most worried about what’s the biggest insecurity that they’re
the biggest insecurity that they’re
the biggest insecurity that they’re going to be unloved and alone fantastic
going to be unloved and alone fantastic
going to be unloved and alone fantastic let’s give them what they’ve been asking
let’s give them what they’ve been asking
let’s give them what they’ve been asking for let’s give them the love that they
for let’s give them the love that they
for let’s give them the love that they want let’s give them the sense of
want let’s give them the sense of
want let’s give them the sense of belonging that they need let’s give them
belonging that they need let’s give them
belonging that they need let’s give them the feeling that they’re right on trends
the feeling that they’re right on trends
the feeling that they’re right on trends even though between you and some of the
even though between you and some of the
even though between you and some of the other market players you’re the ones who
other market players you’re the ones who
other market players you’re the ones who are creating this trend
are creating this trend
are creating this trend through ads through paid and branded
through ads through paid and branded
through ads through paid and branded articles through a bijective publicity
articles through a bijective publicity
articles through a bijective publicity and many others oh well now mark
and many others oh well now mark
and many others oh well now mark marketeers talk this would be called
marketeers talk this would be called
marketeers talk this would be called educating the market educating the
educating the market educating the
educating the market educating the market yes and it’s a methodology that
market yes and it’s a methodology that
market yes and it’s a methodology that has worked for a lot of ransom just
has worked for a lot of ransom just
has worked for a lot of ransom just Gillette I don’t want to point pin point
Gillette I don’t want to point pin point
Gillette I don’t want to point pin point here at one specific brand new Gillette
here at one specific brand new Gillette
here at one specific brand new Gillette has used it very successfully for a good
has used it very successfully for a good
has used it very successfully for a good century when the Berlin Wall fell
century when the Berlin Wall fell
century when the Berlin Wall fell they’ve used it to educate Eastern
they’ve used it to educate Eastern
they’ve used it to educate Eastern European women but they need to shave
European women but they need to shave
European women but they need to shave themselves they’ve used the same
themselves they’ve used the same
themselves they’ve used the same methodology to educate Mexican men that
methodology to educate Mexican men that
methodology to educate Mexican men that they need to shave to get a girl in the
they need to shave to get a girl in the
they need to shave to get a girl in the literal words of the agency behind this
literal words of the agency behind this
literal words of the agency behind this campaign how do you get men to shave
campaign how do you get men to shave
campaign how do you get men to shave more you give them more to shave that’s
more you give them more to shave that’s
more you give them more to shave that’s how spoken with pride now over time
how spoken with pride now over time
how spoken with pride now over time Gillette has gotten much more subtle
Gillette has gotten much more subtle
Gillette has gotten much more subtle with their messaging today they’re using
with their messaging today they’re using
with their messaging today they’re using messages of empowerment to sell their
messages of empowerment to sell their
messages of empowerment to sell their the Venus their female products line no
the Venus their female products line no
the Venus their female products line no more crude shave to be loved messaging
more crude shave to be loved messaging
more crude shave to be loved messaging because women want to be empowered so be
because women want to be empowered so be
because women want to be empowered so be a goddess and shave like a woman like
a goddess and shave like a woman like
a goddess and shave like a woman like what everywhere below my neckline who
what everywhere below my neckline who
what everywhere below my neckline who cares that Gillette does not empower
cares that Gillette does not empower
cares that Gillette does not empower women to do anything it provides them
women to do anything it provides them
women to do anything it provides them with a temporary emotional patch to
with a temporary emotional patch to
with a temporary emotional patch to address an insecurity over a body issue
address an insecurity over a body issue
address an insecurity over a body issue they have participated in creating
now not every emotional benefits are bad
now not every emotional benefits are bad emotional benefits are not in every bath
emotional benefits are not in every bath
emotional benefits are not in every bath just like flirting is not innately bad
just like flirting is not innately bad
just like flirting is not innately bad it’s okay to make women feel empowered
it’s okay to make women feel empowered
it’s okay to make women feel empowered and then empower them Nike has a long
and then empower them Nike has a long
and then empower them Nike has a long history of doing it it’s okay to make
history of doing it it’s okay to make
history of doing it it’s okay to make people feel healthy and then make them
people feel healthy and then make them
people feel healthy and then make them healthy but if your product can either
healthy but if your product can either
healthy but if your product can either make the customer healthy nor empowered
make the customer healthy nor empowered
make the customer healthy nor empowered nor address any other of their their
nor address any other of their their
nor address any other of their their needs that you might think are sexy at a
needs that you might think are sexy at a
needs that you might think are sexy at a moment just focus on what you can
moment just focus on what you can
moment just focus on what you can deliver or focus on fixing your product
there are many ways and many more in
there are many ways and many more in which we are being tricked brands have
which we are being tricked brands have
which we are being tricked brands have all of those different ways that you can
all of those different ways that you can
all of those different ways that you can play on your deepest fears for example
play on your deepest fears for example
play on your deepest fears for example like a fear of losing a house or losing
like a fear of losing a house or losing
like a fear of losing a house or losing a limb or losing a family member or
a limb or losing a family member or
a limb or losing a family member or dying yourself and then the consequences
dying yourself and then the consequences
dying yourself and then the consequences of that on your family they can play on
of that on your family they can play on
of that on your family they can play on your decision biases the shortcuts
your decision biases the shortcuts
your decision biases the shortcuts mental shortcuts which we all take which
mental shortcuts which we all take which
mental shortcuts which we all take which we’ve been evolutionarily designed to
we’ve been evolutionarily designed to
we’ve been evolutionarily designed to take we’re making decisions like for
take we’re making decisions like for
take we’re making decisions like for example dependence on others to make our
example dependence on others to make our
example dependence on others to make our choices or valuing more the things that
choices or valuing more the things that
choices or valuing more the things that are more scarce or choosing out of habit
are more scarce or choosing out of habit
are more scarce or choosing out of habit and hundreds literally hundreds more but
and hundreds literally hundreds more but
and hundreds literally hundreds more but we already know we’re all susceptible to
we already know we’re all susceptible to
we already know we’re all susceptible to some brands who even go further they
some brands who even go further they
some brands who even go further they will completely bypass your reason and
will completely bypass your reason and
will completely bypass your reason and go straight to your subconscious
go straight to your subconscious
go straight to your subconscious for example spraying a scent of freshly
for example spraying a scent of freshly
for example spraying a scent of freshly baked cookies and shopping malls to make
baked cookies and shopping malls to make
baked cookies and shopping malls to make you buy more or playing french music to
you buy more or playing french music to
you buy more or playing french music to make you choose the french wine over the
make you choose the french wine over the
make you choose the french wine over the German one and if you think that you
German one and if you think that you
German one and if you think that you yourself are not susceptible to those
yourself are not susceptible to those
yourself are not susceptible to those tricks I have a surprise for you we
tricks I have a surprise for you we
tricks I have a surprise for you we played a trick on you earlier today as
played a trick on you earlier today as
played a trick on you earlier today as you entered the venue some of you were
you entered the venue some of you were
you entered the venue some of you were asked to provide an answer to one
asked to provide an answer to one
asked to provide an answer to one question survey a little test trivia
question survey a little test trivia
question survey a little test trivia game as we call it and the card for that
game as we call it and the card for that
game as we call it and the card for that looked more or less like this the
looked more or less like this the
looked more or less like this the question is absolutely irrelevant what’s
question is absolutely irrelevant what’s
question is absolutely irrelevant what’s relevant is the number of the question
relevant is the number of the question
relevant is the number of the question that’s on the top some of you were given
that’s on the top some of you were given
that’s on the top some of you were given a card that said it’s a question number
a card that said it’s a question number
a card that said it’s a question number 26 others have gotten a card that said
26 others have gotten a card that said
26 others have gotten a card that said it was a question number 74 and when I
it was a question number 74 and when I
it was a question number 74 and when I counted the averages the one took up 26
counted the averages the one took up 26
counted the averages the one took up 26 scored at about 40% and the ones with a
scored at about 40% and the ones with a
scored at about 40% and the ones with a 74 around 50%
and I know what you gonna tell me you
and I know what you gonna tell me you have not even looked at the number you
have not even looked at the number you
have not even looked at the number you didn’t even realize it was there it
didn’t even realize it was there it
didn’t even realize it was there it couldn’t have affected you you just
couldn’t have affected you you just
couldn’t have affected you you just don’t even know it was there
don’t even know it was there
don’t even know it was there I know and that’s the point
I know and that’s the point
I know and that’s the point just like when you enter a big shop and
just like when you enter a big shop and
just like when you enter a big shop and there are all those screens with
there are all those screens with
there are all those screens with messages you don’t even notice that’s
messages you don’t even notice that’s
messages you don’t even notice that’s the point
the point
the point welcome to the world of priming now the
welcome to the world of priming now the
welcome to the world of priming now the list of the ways in which we can be
list of the ways in which we can be
list of the ways in which we can be mislead keeps on growing
mislead keeps on growing
mislead keeps on growing the last decade has been a time of
the last decade has been a time of
the last decade has been a time of amazing advancement in neuroscience that
amazing advancement in neuroscience that
amazing advancement in neuroscience that enabled the economists the psychologists
enabled the economists the psychologists
enabled the economists the psychologists the cognitive scientists pickup artists
the cognitive scientists pickup artists
the cognitive scientists pickup artists and market ears to discover more ways
and market ears to discover more ways
and market ears to discover more ways and how our way in more ways in which
and how our way in more ways in which
and how our way in more ways in which our brain works and in which it can fail
right now is the era of behavioral
right now is the era of behavioral economics right now is the time when our
economics right now is the time when our
economics right now is the time when our brains biases the problems we have all
brains biases the problems we have all
brains biases the problems we have all of our weaknesses emotional mental
of our weaknesses emotional mental
of our weaknesses emotional mental psychological gets bared and it’s
psychological gets bared and it’s
psychological gets bared and it’s becoming just so easy for those who want
becoming just so easy for those who want
becoming just so easy for those who want to get into your pants or into your
to get into your pants or into your
to get into your pants or into your wallets to do so so what can you do
wallets to do so so what can you do
wallets to do so so what can you do as a consumer be mindful and if you’ve
as a consumer be mindful and if you’ve
as a consumer be mindful and if you’ve been badly gamed
been badly gamed
been badly gamed don’t feel ashamed of having been
don’t feel ashamed of having been
don’t feel ashamed of having been manipulated don’t feel guilty it truly
manipulated don’t feel guilty it truly
manipulated don’t feel guilty it truly is not your fault if you have been
is not your fault if you have been
is not your fault if you have been abused do what you should do in any
abused do what you should do in any
abused do what you should do in any abusive relationship leave now there are
abusive relationship leave now there are
abusive relationship leave now there are times when you might have the strength
times when you might have the strength
times when you might have the strength to overcome your insecurities and there
to overcome your insecurities and there
to overcome your insecurities and there might be times when you want but in the
might be times when you want but in the
might be times when you want but in the very least don’t stay in a relationship
very least don’t stay in a relationship
very least don’t stay in a relationship with a pickup artist and if you are a
with a pickup artist and if you are a
with a pickup artist and if you are a marketeer or a future business leader I
marketeer or a future business leader I
marketeer or a future business leader I know there were plenty of times when you
know there were plenty of times when you
know there were plenty of times when you will have a lot of pressure on the sales
will have a lot of pressure on the sales
will have a lot of pressure on the sales numbers on a target and you don’t want
numbers on a target and you don’t want
numbers on a target and you don’t want to succeed I truly hope you do but in
to succeed I truly hope you do but in
to succeed I truly hope you do but in your quest for success remember life is
your quest for success remember life is
your quest for success remember life is not only about closing the deal you do
not only about closing the deal you do
not only about closing the deal you do have options because even the best of
have options because even the best of
have options because even the best of the pickup artists with the highest
the pickup artists with the highest
the pickup artists with the highest scores end up lonely and alone thank you
scores end up lonely and alone thank you
scores end up lonely and alone thank you [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] you
”
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