developed a phrase that we usually
listen and read often and that if you
I would ask you to raise your hand I am
pretty sure that most
we would raise could affirm that in
this room about 2,000 people
they said out there the most for not
say we all have a cell phone in and
our backpacks wallets pocket and
It has more capacity than what existed
on computers when man
the moon was traveling for the first time
that is, we have within reach of our
hands greater processing capacity
that these giant monsters that
occupying a room there by the
sixty
we know that technology is
growing exponentially robotic
drones virtual reality internet of the
3d things big data printers
artificial intelligence inventions
innovations that are growing
growing and growing which we
allows more opportunities
access more possibilities more
development in short and now I
I wonder if it’s really developed
if we start to see some figures
I do not know how developed we are once
of every three people in the world not
has access to sanitation to what
maybe for us this is very common
800 million people in the world
suffer from hunger in Uruguay we are three
million and a half more than 30 times the
population in Uruguay suffers from hunger
one in five people in the world
live with less than $ 1.25 per
day less than 40 pesos since if you came
in bondi and you go here in the tec cem
Bonilla spends the budget let’s say
I challenge the best economist the best
economy minister the best president
of the republic to live with less than
$ 1.25 per day
then we know that there are many
social problems that exist that
they are there and physical walls that separate
two completely opposite realities
like this one
this photo is from a favela in brazil
problems that we know are there or
imaginary walls like this one or a street
that separates a north with a south and there
abysmal differences that we know that
they are there but many times it seems that
in which we see the indifference and
selfishness or just do not load it
then social problems
we know that they are there developed
technology and innovations inventions and
movements like this is this is a
photo machine that works by giving it
a kiss to the screen is not submissive and
take the picture
probably here and a lot of technology
development
I think now of creative thinking
this innovation
Now I wonder what it is that
is solving
Here I allow myself to quote bill gates that
he responds to and the more than in one of
your conversations about your
companies how to improve the purpose
of humanity and the rest is founder
paypal
today he has a space company where
they throw rockets into space and into their
conversations
I was beating him I made him iron mask
everyone has their priorities now to
moment to improve the state of the
humanity
I do not see that this type of company
contribute directly towards that
purpose
yes it is probably very funny
throw rockets into space but it’s not a
company in which I would invest that
says bill gates
in response to iron mask and his company
I think he the same reflection we can
take her to kiss technology not
reiterated
I have nothing against the
much less kiss technology
just that I questioned myself
I ask how there are so many problems
social issues that we know are there that
we know that they exist and on the other hand
so much innovation developed
technology like we can not think of
use all this
towards the search for solutions to
social problems that we know that
exist that what is missing for
can unite these two realities for
to be able to make more and more minds
bright are thinking about solving
these problems kilo is missing
silver money twine around the world in
some measure wants money we fight
for money or need money is a good
little
if now I do not think it’s in the money
the answer to these social problems
I believe that already what is much more
scarce than money and that what we
is missing and where is the
solution to these social problems
I think what is missing is
empathy could affirm that there is more
shortage of empathy that money in the
world
empathy a concept somewhat
complicated would not come to be put in
the shoes of the other person in the
shoes the person with whom I want
work with which I want to solve the
problem
for me the empathy much stronger
that for me empathy and letting
the reality of the other person invades you
of kim and the head and I give you so much that
I know what at the same time gives energies
to act and commit to change
that reality
that for me is empathy when one
feel empathy with another person think
in your neighbor in a non-family couple
in a friend when one generates empathy
with that person the problem stops being
a problem happens to be like a
infatuation because now my only
my only concern is to solve
that problem that person and then what
solve the satisfaction is absolute
maximum for me but also for
that person
for example she fame la pamela today
He is 15 years old and I know you have
six years a settlement was born here
montevideo about 78 kilometers from here
They can not imagine how far that is not
see does not make me talk about reality
of pamela but I can tell you what
with 15 years old he finished first high school in
a community classroom and abandonment
he dropped out of middle school
all of us here know that
Pamela has less opportunity to
access basic services that the
most of us the fact of having
born 7 kilometers beyond or seven
kilometers further down here reduces the
range of opportunities
on the other hand, paula, I’m an accountant
finish middle school I chose
study the career of accountant
I chose to study abroad for a while
I chose to study theater study about
years of theater law and play hand ball
I had the opportunity to travel to a
World Cup with the Uruguayan team
hanball college dream come true
of buses the celestial one and if I had luck in
many of the things that I did but what
fundamental is that I could choose pamela not
he could choose he could not choose at first
instance because he does not know he did not know
what the university did not know what
It was the ham until it came a
ball
last Sunday more than a week
I showed what the 3d printers
was fascinated in August to start a
programming course and hopefully that
be your motivation to finish you
wished to enter the university to
by hubble with me that’s not
possibility of choosing from pamela anderson
the possibility of choosing what I had
that’s equal opportunity and that
is what to me
we talked was it burned my head and I
invades in such a way that what at the same
time gives me energy and that fuel
that allows me to get up all the
days to want to look for solutions to
these social problems and the
inequality of opportunities has
worked as a volunteer in many
NGOs in different neighborhoods villa
Spanish in palma nicolich colony
nicolich aeroparque paso carrasco
marcon and allowed me to know the
inequality of opportunity me
allowed to meet many families and
On the other hand, he works in the sector
private
the successful professional typical of a
accountant works in the fund sector
of investment earned a lot of money had
as stable life not eight hours nine
hours plus less working in this
place as he has won silver and the end of
week I’m going the settlement where
I had energy and that fuel and
during the week I also met with
other young wolves that we wanted
change the world and I double this life
and I realized that it was not sustainable not
sustainable
basically for two things the first
mental mass
there were times that he arrives early
settlement was wearing a form not
I wore clothes changed
trajecito and talk background
investment in front of other people
the friendly head 220 was not very
sustainable that we arrived and on the other hand
and more importantly I realized that no
it was enough
I realized that I was not going to change the
world to my free time and there he decides
change the direction of my career
give up that way that career
successful professional accountant and neither
I was going to dedicate myself to volunteering
that he was going to live as well as to generate
more income as a lover
and in that I started as a search
staff where I did not close much
concept of the traditional NGO that has
a very clear social purpose very clear
but it has a limitation to grow and
to get to solve the problem
more people and the limitation is good
will of a person a company a
government that is willing to donate
donated relationships have to exist and
form an NGO with economies but has
that limitation to keep growing and
On the other hand, the traditional company
where the central purpose is to win
headless money social enterprise and
environmentally more responsible but their
stop and central axis is to stop money
and in that medium and search I found what
what are social companies and I
I fell in love with a business logic
that where empathy and money have not
in parallel but they go from the
hand
a business logic that is born
wanting to solve these
social problems but he does it from a
profitable way so that to be able to
grow and solve the problem more
people are they earn money so they
they make money
they use the strength of the market to
to be able to solve these problems
social problems like this one
the trash not all of us have ever we
complained of garbage in major or minor
measure
there are people who seek me complaining
give solutions to this problem is the
case of Alejandro Nazareno’s team and
ezequiel who identified this problem
and moved by empathy they wanted
look for a solution that these did
champions
What is special about these champions?
They are made of garbage if the sole or
they are tires
the fabric the top part with everything
rid of the textile industry that
reuse then how much more
championes sells this equipment less
garbage on the planet
and they integrate in their chain of
production to private persons of
freedom to give opportunities to
people who do not have today
and it’s not that they go to jail because
be cheaper I do not assure you that it is
much cheaper to bring material and clothes
and and mushrooms from other places go to the
jail because they also want to solve
the security problem so that a
once they leave they have a floor where
start then
thanks to applause for it the team
of Cinca who are now working on
mendoza are Argentines but they plan
keep growing and solving the
problem to more people
I questioned myself I wonder if it is
well that they earn money as they
they sell more champions
it’s okay to make the money while
are solving a problem
Social
there are companies that until not long ago
Here in Uruguay they work with tires
and the tires because they made the
they buried or worse they threw them
our rivers our waters
then that company logically for its
purpose he took for what he was doing
win a lot of money now I question myself
it’s wrong for them to earn money then
they who are solving problems
social and make money for that we see
another problem the poverty tax
the poverty that is in terms
economic the tax on poverty
means that being poor is more expensive because
be poor antlers more because I imagine that
most what we are doing
we have a contract on the cell phone is a
card holder because it proportionally comes out
cheaper in a settlement
probably most of the
people have a credit card because they
they can understand other things because they do not
can commit to having a contract
does not have the money to have a
contract on a sustained basis and they buy
card holder proportionally spend more
let’s buy your support for the supermarket
to buy a shampoo that converts
big river if I do not have the money to
buy me the big car I bought a
sachet in the long run and added everything
makes with the sachets sure more expense
with big truck that then that is
have imposed poverty being by
these more it seems to me completely
ridiculous and unfair and there are people who
moved by empathy and want
solve this problem is also
looking for solutions
is the case of josé manuel grind
commercial engineer of chile moved and
he met the poverty tax of
fact he lived it in his own flesh because
he went to live in a settlement a
camp as they say in chile to see
how people live like that and it happened
account of this equals the warehouse
nothing proportionally came out more
expensive to buy there where I bought
before then he wanted to solve this
problem and invaded led it turned
in the head and solved or is going
to contribute a solution through
from gram to gram is a machine
dispenser like on the screen where
the neighbor goes to the store consults
lets even have to spend on
packaging and consume what you want
consume at that time but at a price
just because it was fed in bulk
started with rice lentils beans now
he is doing it also with products
of cleaning like detergent soap and that
he managed to gram many things but I ‘m leaving
to focus on three the first one achieved a
40 percent savings in families
of the most vulnerable neighborhoods
the second the storekeeper also wins
because the storekeeper buys little because
sells little then does not have much power
negotiation with suppliers and the
third earns he earns money
today it is in more than 250 stores in
chile are colombia and you are
expanding in the rest of
Latin America and is wrong has money
the more the solution is giving
the people who do not have the money today
the more machines of this in the
warehouses more savings is generating
the most vulnerable people
the question is not so bad and solve
social problems and earn money by
that they have to earn money they have to
make money because the way to grow
to be profitable and to be able to solve the
problem more people but they would be
earning money these champions
they will receive donations maybe they could not
grow could not be projected get into
masquerades he could not solve the
theme of the tires or contribute to
that ‘s the way to grow the way
that more bright minds and more
technological invention and more development
let’s think about the resolution
of these social problems is a change
of paradigm is about using the
strength and business to which the u that has
of solutions or we saved out there
through that door
and let’s see social problems that we know
that are there we have know the
person who was suffering this
problem
we investigate what is happening
what are your needs
maybe it also represents a
opportunity is to understand that the
major social problems are
also business opportunities
Do not be scared by that I
I would encourage you to say that I am
working to become unemployed
if to become unemployed I work
organization where we look for problems
social and people like anybody
you who want to be giving
solution to these social problems
I hope social ceases to exist because
is going to mean that there will be no more
social problems and hopefully also that
poverty happens only in the
museums like I made Nobel Prize
economy mohammad ones
that day that day I’m going to go to space
with more threads
yes but also with pamela who had the
opportunity to choose to go to space
Thank you
[Applause]
[Music]
[Applause]
you
”
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