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To Thine Own Self Be True: Twins in the Music Business | Nalani & Sarina | TEDxDoverSalon


how you guys feeling out there you got

how you guys feeling out there you got sound good you look great my name is

sound good you look great my name is

sound good you look great my name is Milani and I’m Serina

Milani and I’m Serina

Milani and I’m Serina we are songwriters musicians performers

we are songwriters musicians performers

we are songwriters musicians performers entrepreneurs and yes for those of you

entrepreneurs and yes for those of you

entrepreneurs and yes for those of you guys are wondering we are identical

guys are wondering we are identical

guys are wondering we are identical twins we hail from stencyl Jersey we are

twins we hail from stencyl Jersey we are

twins we hail from stencyl Jersey we are the daughters of a bluest loving father

the daughters of a bluest loving father

the daughters of a bluest loving father and a folk fanatic mother are there

and a folk fanatic mother are there

and a folk fanatic mother are there musicians in the house people that love

musicians in the house people that love

musicians in the house people that love music oh I should be everybody’s hands

music oh I should be everybody’s hands

music oh I should be everybody’s hands well people always ask us why don’t we

well people always ask us why don’t we

well people always ask us why don’t we first started music and we always like

first started music and we always like

first started music and we always like to reply it all started in the womb we

to reply it all started in the womb we

to reply it all started in the womb we have always been in love with music it’s

have always been in love with music it’s

have always been in love with music it’s always been a part of our lives we

always been a part of our lives we

always been a part of our lives we started classical piano at the age of

started classical piano at the age of

started classical piano at the age of five studied opera in our early teens

five studied opera in our early teens

five studied opera in our early teens and started songwriting soon after that

and started songwriting soon after that

and started songwriting soon after that so father’s how we were about 16 we met

so father’s how we were about 16 we met

so father’s how we were about 16 we met up with some local musicians and started

up with some local musicians and started

up with some local musicians and started playing really anywhere we could in New

playing really anywhere we could in New

playing really anywhere we could in New Jersey and York City we used to get

Jersey and York City we used to get

Jersey and York City we used to get kicked out of bars after that because we

kicked out of bars after that because we

kicked out of bars after that because we were way too young to be there but there

were way too young to be there but there

were way too young to be there but there was something about performing on stage

was something about performing on stage

was something about performing on stage where we felt so at home but that

where we felt so at home but that

where we felt so at home but that feeling would quickly vanish as we found

feeling would quickly vanish as we found

feeling would quickly vanish as we found ourselves studying for the SATs on the

ourselves studying for the SATs on the

ourselves studying for the SATs on the train ride home I remember looking at

train ride home I remember looking at

train ride home I remember looking at each other thinking why are you retaking

each other thinking why are you retaking

each other thinking why are you retaking this test all we really want to do is

this test all we really want to do is

this test all we really want to do is music we used to tell her mother that

music we used to tell her mother that

music we used to tell her mother that use it was the first thing we thought of

use it was the first thing we thought of

use it was the first thing we thought of waking up in the morning and the last

waking up in the morning and the last

waking up in the morning and the last thing we thought of going to bed at

thing we thought of going to bed at

thing we thought of going to bed at night I think she realized that that

night I think she realized that that

night I think she realized that that moment that we were hooked so about the

moment that we were hooked so about the

moment that we were hooked so about the time he graduated high school we decided

time he graduated high school we decided

time he graduated high school we decided to give our last year and senior year

to give our last year and senior year

to give our last year and senior year and pursue music full-time but while we

and pursue music full-time but while we

and pursue music full-time but while we knew we wanted to do music as a career

knew we wanted to do music as a career

knew we wanted to do music as a career we knew very little about what happens

we knew very little about what happens

we knew very little about what happens behind the scenes so this next song

behind the scenes so this next song

behind the scenes so this next song we’re gonna sing for you is about

we’re gonna sing for you is about

we’re gonna sing for you is about dealing with the frustrations of trying

dealing with the frustrations of trying

dealing with the frustrations of trying to make it in this industry as young

to make it in this industry as young

to make it in this industry as young female artists this is called get away

[Music]

[Music] Oh

get away that’s all we wanted to do we

get away that’s all we wanted to do we got to a point where we felt so

got to a point where we felt so

got to a point where we felt so suffocated and frustrated with everyone

suffocated and frustrated with everyone

suffocated and frustrated with everyone around us we felt like we were being

around us we felt like we were being

around us we felt like we were being pulled in about a million different

pulled in about a million different

pulled in about a million different directions honestly we just wanted to

directions honestly we just wanted to

directions honestly we just wanted to escape from it all but how do you get to

escape from it all but how do you get to

escape from it all but how do you get to this point when all you wanted to do

this point when all you wanted to do

this point when all you wanted to do your entire life is play music well

your entire life is play music well

your entire life is play music well here’s how when we first started out we

here’s how when we first started out we

here’s how when we first started out we were very quick to trust people we

were very quick to trust people we

were very quick to trust people we didn’t know that much about the business

didn’t know that much about the business

didn’t know that much about the business so that automatically made us to be

so that automatically made us to be

so that automatically made us to be vulnerable we were quickly surrounded by

vulnerable we were quickly surrounded by

vulnerable we were quickly surrounded by managers and producers that didn’t have

managers and producers that didn’t have

managers and producers that didn’t have our best interest in mind

our best interest in mind

our best interest in mind they looked at us and saw a twin gimmick

they looked at us and saw a twin gimmick

they looked at us and saw a twin gimmick they saw a product more than human

they saw a product more than human

they saw a product more than human beings all we really cared about was the

beings all we really cared about was the

beings all we really cared about was the music and all they saw were dollar signs

music and all they saw were dollar signs

music and all they saw were dollar signs we have very little in point in the

we have very little in point in the

we have very little in point in the making of our recordings they wanted us

making of our recordings they wanted us

making of our recordings they wanted us pretty much just to come in and sing and

pretty much just to come in and sing and

pretty much just to come in and sing and then at some point it would send us a

then at some point it would send us a

then at some point it would send us a finished product we felt like we were

finished product we felt like we were

finished product we felt like we were letting these people dictate our careers

letting these people dictate our careers

letting these people dictate our careers into something that just wasn’t us our

into something that just wasn’t us our

into something that just wasn’t us our live shows were just as much controlled

live shows were just as much controlled

live shows were just as much controlled by other people they didn’t encourage us

by other people they didn’t encourage us

by other people they didn’t encourage us to play our own instruments and we just

to play our own instruments and we just

to play our own instruments and we just felt like we weren’t being ourselves

felt like we weren’t being ourselves

felt like we weren’t being ourselves they presented us as the chick singers

they presented us as the chick singers

they presented us as the chick singers and the band behind us they were viewed

and the band behind us they were viewed

and the band behind us they were viewed as the musicians and they controlled in

as the musicians and they controlled in

as the musicians and they controlled in arranging and cleaner songs even when we

arranging and cleaner songs even when we

arranging and cleaner songs even when we wanted to write more complex music they

wanted to write more complex music they

wanted to write more complex music they urged us to dump it down to be more

urged us to dump it down to be more

urged us to dump it down to be more radio-friendly

radio-friendly

radio-friendly it almost felt like we were chasing

it almost felt like we were chasing

it almost felt like we were chasing trends instead of finding our voices the

trends instead of finding our voices the

trends instead of finding our voices the business I was even worse we had

business I was even worse we had

business I was even worse we had producers demanding writing credits for

producers demanding writing credits for

producers demanding writing credits for songs they didn’t even write we even had

songs they didn’t even write we even had

songs they didn’t even write we even had a management contract without a lawyer

a management contract without a lawyer

a management contract without a lawyer looking it over yeah probably not the

looking it over yeah probably not the

looking it over yeah probably not the best way but what we were told was a

best way but what we were told was a

best way but what we were told was a two-year contract ended up containing

two-year contract ended up containing

two-year contract ended up containing automatic renewals for five years it was

automatic renewals for five years it was

automatic renewals for five years it was not good and we did not feel like they

not good and we did not feel like they

not good and we did not feel like they were with the right people we felt like

were with the right people we felt like

were with the right people we felt like we were falling further and further away

we were falling further and further away

we were falling further and further away from the music and we didn’t really know

from the music and we didn’t really know

from the music and we didn’t really know what to do for example they brought

what to do for example they brought

what to do for example they brought Nickelodeon into the picture yeah we

Nickelodeon into the picture yeah we

Nickelodeon into the picture yeah we were about 17 at the time and

were about 17 at the time and

were about 17 at the time and Nickelodeon was interested in doing some

Nickelodeon was interested in doing some

Nickelodeon was interested in doing some kind of cutesy twin music TV series we

kind of cutesy twin music TV series we

kind of cutesy twin music TV series we were young so obviously we were iffy but

were young so obviously we were iffy but

were young so obviously we were iffy but at this point we were we wanted to seek

at this point we were we wanted to seek

at this point we were we wanted to seek out the advice from our New York City

out the advice from our New York City

out the advice from our New York City vocal coach Brett drew because he had

vocal coach Brett drew because he had

vocal coach Brett drew because he had been in industry for quite some time and

been in industry for quite some time and

been in industry for quite some time and he seemed to understand the ins and outs

he seemed to understand the ins and outs

he seemed to understand the ins and outs of having an artistic career now he

of having an artistic career now he

of having an artistic career now he eventually became our manager and still

eventually became our manager and still

eventually became our manager and still lives to this day because of instance

lives to this day because of instance

lives to this day because of instance just like this he made up his thoughts

just like this he made up his thoughts

just like this he made up his thoughts plain and simple

plain and simple

plain and simple Nickelodeon is a lucrative business

Nickelodeon is a lucrative business

Nickelodeon is a lucrative business so it’ll most likely lead to some fast

so it’ll most likely lead to some fast

so it’ll most likely lead to some fast money and probably a couple hits but

money and probably a couple hits but

money and probably a couple hits but five years from now you’ll probably end

five years from now you’ll probably end

five years from now you’ll probably end up on some reality TV show if you and

up on some reality TV show if you and

up on some reality TV show if you and your music want to be taken seriously I

your music want to be taken seriously I

your music want to be taken seriously I perhaps own another time he then added

perhaps own another time he then added

perhaps own another time he then added you only have one chance to make a first

you only have one chance to make a first

you only have one chance to make a first impression on the world now when he said

impression on the world now when he said

impression on the world now when he said that that hit us at that very moment our

that that hit us at that very moment our

that that hit us at that very moment our decision was easy we didn’t want to be

decision was easy we didn’t want to be

decision was easy we didn’t want to be the next teeny bopper one-hit wonders we

the next teeny bopper one-hit wonders we

the next teeny bopper one-hit wonders we wanted a lengthy career in music so we

wanted a lengthy career in music so we

wanted a lengthy career in music so we turned down the Nickelodeon opportunity

turned down the Nickelodeon opportunity

turned down the Nickelodeon opportunity we have been pretty naive before but we

we have been pretty naive before but we

we have been pretty naive before but we were not going to make this thing that

were not going to make this thing that

were not going to make this thing that sinks again we wanted to explore more

sinks again we wanted to explore more

sinks again we wanted to explore more musically other time greg was producing

musically other time greg was producing

musically other time greg was producing a band with his longtime friend and

a band with his longtime friend and

a band with his longtime friend and production partner Julian Hertz felt

production partner Julian Hertz felt

production partner Julian Hertz felt their whole approach to recording music

their whole approach to recording music

their whole approach to recording music was having a band in one room recording

was having a band in one room recording

was having a band in one room recording live now imagine this their only

live now imagine this their only

live now imagine this their only exposure to recording music is from

exposure to recording music is from

exposure to recording music is from behind a computer screen recording

behind a computer screen recording

behind a computer screen recording through machines barely having any human

through machines barely having any human

through machines barely having any human feel at all now

feel at all now

feel at all now place yourself in a room face-to-face

place yourself in a room face-to-face

place yourself in a room face-to-face with musicians feeding off each others

with musicians feeding off each others

with musicians feeding off each others ideas arranging things on the spot

ideas arranging things on the spot

ideas arranging things on the spot musicians actually making music together

musicians actually making music together

musicians actually making music together now it’s it’s funny because this concept

now it’s it’s funny because this concept

now it’s it’s funny because this concept seems so foreign to us even though most

seems so foreign to us even though most

seems so foreign to us even though most the music we admired had been made this

the music we admired had been made this

the music we admired had been made this way since the beginning of time

way since the beginning of time

way since the beginning of time obviously we were intrigued with this

obviously we were intrigued with this

obviously we were intrigued with this that we asked Greg and we can do some

that we asked Greg and we can do some

that we asked Greg and we can do some recordings together now this was a

recordings together now this was a

recordings together now this was a complete 180 thrust but we immediately

complete 180 thrust but we immediately

complete 180 thrust but we immediately felt at ease when he encouraged us to

felt at ease when he encouraged us to

felt at ease when he encouraged us to play our own instruments and teach the

play our own instruments and teach the

play our own instruments and teach the new players our own songs now these new

new players our own songs now these new

new players our own songs now these new players were old friends of Greg’s and

players were old friends of Greg’s and

players were old friends of Greg’s and one of them being will lead the bass

one of them being will lead the bass

one of them being will lead the bass player to the David Letterman band to be

player to the David Letterman band to be

player to the David Letterman band to be completely honest we were a little

completely honest we were a little

completely honest we were a little nervous going in before him actually let

nervous going in before him actually let

nervous going in before him actually let me rephrase that we were very nervous

me rephrase that we were very nervous

me rephrase that we were very nervous going in

going in

going in just because he’s one of the most

just because he’s one of the most

just because he’s one of the most respected well-known musicians out there

respected well-known musicians out there

respected well-known musicians out there but we ran through the song a couple

but we ran through the song a couple

but we ran through the song a couple times and we were in absolute heaven I

times and we were in absolute heaven I

times and we were in absolute heaven I mean every single bass part we could

mean every single bass part we could

mean every single bass part we could even imagine he played something

even imagine he played something

even imagine he played something better after about the second time

better after about the second time

better after about the second time through she turned to us and said do you

through she turned to us and said do you

through she turned to us and said do you like what I’m play is there anything

like what I’m play is there anything

like what I’m play is there anything that you want me to change obviously

that you want me to change obviously

that you want me to change obviously that caught us off guard the man who’s

that caught us off guard the man who’s

that caught us off guard the man who’s played with everyone under the Sun is

played with everyone under the Sun is

played with everyone under the Sun is asking us for our opinions needless to

asking us for our opinions needless to

asking us for our opinions needless to say we were on cloud nine for about a

say we were on cloud nine for about a

say we were on cloud nine for about a week now I know this seems like a very

week now I know this seems like a very

week now I know this seems like a very small interaction but to us it was

small interaction but to us it was

small interaction but to us it was hugely impactful even told Greg this

hugely impactful even told Greg this

hugely impactful even told Greg this afterwards and he said why are you so

afterwards and he said why are you so

afterwards and he said why are you so surprised you guys are the artists this

surprised you guys are the artists this

surprised you guys are the artists this is your project

is your project

is your project and he wants to play your songs exactly

and he wants to play your songs exactly

and he wants to play your songs exactly the way that you heard it it was for the

the way that you heard it it was for the

the way that you heard it it was for the first time that we actually were

first time that we actually were

first time that we actually were surrounded by people that weren’t just

surrounded by people that weren’t just

surrounded by people that weren’t just seeing dollar signs they were seeing the

seeing dollar signs they were seeing the

seeing dollar signs they were seeing the music we get chills every single time we

music we get chills every single time we

music we get chills every single time we remember that you know life is an

remember that you know life is an

remember that you know life is an endless series of turning points but

endless series of turning points but

endless series of turning points but that is one we will always remember it

that is one we will always remember it

that is one we will always remember it finally felt like we were coming back to

finally felt like we were coming back to

finally felt like we were coming back to the music it was around this point that

the music it was around this point that

the music it was around this point that we decided to part ways with the people

we decided to part ways with the people

we decided to part ways with the people that we were working with beforehand and

that we were working with beforehand and

that we were working with beforehand and sometimes that could go smoothly and

sometimes that could go smoothly and

sometimes that could go smoothly and sometimes you need to hire a process

sometimes you need to hire a process

sometimes you need to hire a process server it was not easy and trust me

server it was not easy and trust me

server it was not easy and trust me that’s what it took to get out of our

that’s what it took to get out of our

that’s what it took to get out of our last contract but once we were out of it

last contract but once we were out of it

last contract but once we were out of it we felt free and reborn but with this

we felt free and reborn but with this

we felt free and reborn but with this new path came a price if we were going

new path came a price if we were going

new path came a price if we were going to be playing with the big boys we knew

to be playing with the big boys we knew

to be playing with the big boys we knew we had to step up our game we had to

we had to step up our game we had to

we had to step up our game we had to bruisers prove ourselves as serious

bruisers prove ourselves as serious

bruisers prove ourselves as serious songwriters and musicians actually in

songwriters and musicians actually in

songwriters and musicians actually in charge of our own careers so we wrote

charge of our own careers so we wrote

charge of our own careers so we wrote brand new music except

brand new music except

brand new music except a song that we played for you earlier

a song that we played for you earlier

a song that we played for you earlier and with these new songs we stripped it

and with these new songs we stripped it

and with these new songs we stripped it down to just the two of us played

down to just the two of us played

down to just the two of us played anywhere and everywhere we could as a

anywhere and everywhere we could as a

anywhere and everywhere we could as a duo phases like open mics restaurants

duo phases like open mics restaurants

duo phases like open mics restaurants bars you name it we played it but the

bars you name it we played it but the

bars you name it we played it but the more that we played the more we

more that we played the more we

more that we played the more we perfected our instruments and started

perfected our instruments and started

perfected our instruments and started shaping our sound

shaping our sound

shaping our sound we were adapting more of a rock and soul

we were adapting more of a rock and soul

we were adapting more of a rock and soul feel and it was at this time we brought

feel and it was at this time we brought

feel and it was at this time we brought on Greg Drew and Julian Hertzfeld on as

on Greg Drew and Julian Hertzfeld on as

on Greg Drew and Julian Hertzfeld on as our managers as well as our producers

our managers as well as our producers

our managers as well as our producers because we felt these guys could help

because we felt these guys could help

because we felt these guys could help make our newfound vision a reality we

make our newfound vision a reality we

make our newfound vision a reality we can’t stress how important it is to have

can’t stress how important it is to have

can’t stress how important it is to have a solid foundation to your team

a solid foundation to your team

a solid foundation to your team obviously we can say that from

obviously we can say that from

obviously we can say that from experience

experience

experience they constantly push us towards

they constantly push us towards

they constantly push us towards excellence in both our music as well as

excellence in both our music as well as

excellence in both our music as well as our career they introduced us to some

our career they introduced us to some

our career they introduced us to some incredible musicians in addition to

incredible musicians in addition to

incredible musicians in addition to Willie they brought on board Tommy man

Willie they brought on board Tommy man

Willie they brought on board Tommy man down who’s played with Bryan Adams Jim

down who’s played with Bryan Adams Jim

down who’s played with Bryan Adams Jim Hines who’s played with Brian Wilson of

Hines who’s played with Brian Wilson of

Hines who’s played with Brian Wilson of the Beach Boys as well as Oscar

the Beach Boys as well as Oscar

the Beach Boys as well as Oscar Rodriguez and chris gothner who tour

Rodriguez and chris gothner who tour

Rodriguez and chris gothner who tour with a great big world now we have the

with a great big world now we have the

with a great big world now we have the honor to play with them on a regular

honor to play with them on a regular

honor to play with them on a regular basis and they are not only extremely

basis and they are not only extremely

basis and they are not only extremely talented musicians but extraordinarily

talented musicians but extraordinarily

talented musicians but extraordinarily humble human beings they not only pushed

humble human beings they not only pushed

humble human beings they not only pushed us to be better instrumentalists and

us to be better instrumentalists and

us to be better instrumentalists and musicians but better band leaders now as

musicians but better band leaders now as

musicians but better band leaders now as we progressed the career path we saw for

we progressed the career path we saw for

we progressed the career path we saw for ourselves was crystal clear

ourselves was crystal clear

ourselves was crystal clear we don’t want backup dancers we don’t

we don’t want backup dancers we don’t

we don’t want backup dancers we don’t want to wear skimpy outfits and grind

want to wear skimpy outfits and grind

want to wear skimpy outfits and grind onstage we want to be taken seriously we

onstage we want to be taken seriously we

onstage we want to be taken seriously we need to be in control of our own music I

need to be in control of our own music I

need to be in control of our own music I mean we didn’t take all those lessons

mean we didn’t take all those lessons

mean we didn’t take all those lessons growing up just to lip-sync to backing

growing up just to lip-sync to backing

growing up just to lip-sync to backing tracks we actually enjoyed playing our

tracks we actually enjoyed playing our

tracks we actually enjoyed playing our own instruments and writing our own

own instruments and writing our own

own instruments and writing our own songs and leading a band you know

songs and leading a band you know

songs and leading a band you know looking at today’s world it’s almost

looking at today’s world it’s almost

looking at today’s world it’s almost discouraging to see what they

discouraging to see what they

discouraging to see what they form is for women today and don’t get me

form is for women today and don’t get me

form is for women today and don’t get me wrong not everybody’s like that

wrong not everybody’s like that

wrong not everybody’s like that but there’s almost an acceptance from

but there’s almost an acceptance from

but there’s almost an acceptance from the public of just shrugging it off

the public of just shrugging it off

the public of just shrugging it off saying oh that’s just the way things are

saying oh that’s just the way things are

saying oh that’s just the way things are but that needs to change we need more

but that needs to change we need more

but that needs to change we need more strong women in this business more girl

strong women in this business more girl

strong women in this business more girl kings more Joni Mitchell’s more Aretha

kings more Joni Mitchell’s more Aretha

kings more Joni Mitchell’s more Aretha Franklin’s these women were not just

Franklin’s these women were not just

Franklin’s these women were not just performers and singers but they were

performers and singers but they were

performers and singers but they were musicians and songwriters as well you

musicians and songwriters as well you

musicians and songwriters as well you know we just feel like there’s there

know we just feel like there’s there

know we just feel like there’s there needs to be more of this message of

needs to be more of this message of

needs to be more of this message of empowerment and we need female song

empowerment and we need female song

empowerment and we need female song writers who write less songs about being

writers who write less songs about being

writers who write less songs about being an object and more songs about being

an object and more songs about being

an object and more songs about being objective ones that are more proactive

objective ones that are more proactive

objective ones that are more proactive as opposed to reactive ones that have

as opposed to reactive ones that have

as opposed to reactive ones that have their own lives and points of view and

their own lives and points of view and

their own lives and points of view and these are the women we try to surround

these are the women we try to surround

these are the women we try to surround ourselves with every day and it’s

ourselves with every day and it’s

ourselves with every day and it’s honestly what our industry needs more

honestly what our industry needs more

honestly what our industry needs more and more women that are charged of their

and more women that are charged of their

and more women that are charged of their careers and confident enough to say no

careers and confident enough to say no

careers and confident enough to say no when it’s needed now we realize this may

when it’s needed now we realize this may

when it’s needed now we realize this may be swimming against the current but we

be swimming against the current but we

be swimming against the current but we found people to swim with us take what

found people to swim with us take what

found people to swim with us take what makes you unique and use it to stand out

makes you unique and use it to stand out

makes you unique and use it to stand out from the crowd take advantage of your

from the crowd take advantage of your

from the crowd take advantage of your frustrations and write a song about it

frustrations and write a song about it

frustrations and write a song about it realize that you’ll have to put in the

realize that you’ll have to put in the

realize that you’ll have to put in the work to get where you want to go because

work to get where you want to go because

work to get where you want to go because as our parents taught us early on the

as our parents taught us early on the

as our parents taught us early on the harder you work the luckier you get and

harder you work the luckier you get and

harder you work the luckier you get and it doesn’t matter who you are or what

it doesn’t matter who you are or what

it doesn’t matter who you are or what business you’re in trust your gut and

business you’re in trust your gut and

business you’re in trust your gut and follow your vision but most importantly

follow your vision but most importantly

follow your vision but most importantly just have fun and take pride in the work

just have fun and take pride in the work

just have fun and take pride in the work that you do now as a fellow Jerseyan

that you do now as a fellow Jerseyan

that you do now as a fellow Jerseyan Bruce Springsteen one said don’t take it

Bruce Springsteen one said don’t take it

Bruce Springsteen one said don’t take it as dump too seriously

as dump too seriously

as dump too seriously take your work as seriously as step

take your work as seriously as step

take your work as seriously as step self thank you thank you

self thank you thank you

self thank you thank you [Applause]

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