how do we get the soft flowing caramel into the little milk chocolaty pockets
into the little milk chocolaty pockets
into the little milk chocolaty pockets of the caramel bar well that’s a Cadbury
of the caramel bar well that’s a Cadbury
of the caramel bar well that’s a Cadbury secret these companies sure know how to
secret these companies sure know how to
secret these companies sure know how to market themselves welcome to
market themselves welcome to
market themselves welcome to watchmojo.com and today we’re counting
watchmojo.com and today we’re counting
watchmojo.com and today we’re counting down our picks for the top 10 best
down our picks for the top 10 best
down our picks for the top 10 best advertising campaigns it’s you tell you
advertising campaigns it’s you tell you
advertising campaigns it’s you tell you stammer I’m sorry what was that
stammer I’m sorry what was that
stammer I’m sorry what was that for this list we’ll be looking at
for this list we’ll be looking at
for this list we’ll be looking at different advertising campaigns run by
different advertising campaigns run by
different advertising campaigns run by corporations but stood out among the
corporations but stood out among the
corporations but stood out among the rest due to their success creativity and
rest due to their success creativity and
rest due to their success creativity and overall impact on the industry he’s a
overall impact on the industry he’s a
overall impact on the industry he’s a lover not a fighter
lover not a fighter
lover not a fighter but he’s also a fighter so don’t get any
but he’s also a fighter so don’t get any
but he’s also a fighter so don’t get any ideas he is the most interesting man in
ideas he is the most interesting man in
ideas he is the most interesting man in the world to be clear we’re not looking
the world to be clear we’re not looking
the world to be clear we’re not looking at a company’s entire marketing strategy
at a company’s entire marketing strategy
at a company’s entire marketing strategy but at individual campaigns that were
but at individual campaigns that were
but at individual campaigns that were particularly remarkable hold on we’ve
particularly remarkable hold on we’ve
particularly remarkable hold on we’ve been waiting for this
number ten Taco Bell Chihuahua Taco Bell
number ten Taco Bell Chihuahua Taco Bell yo quiero Taco Bell the 90s were a time
yo quiero Taco Bell the 90s were a time
yo quiero Taco Bell the 90s were a time of ever-escalating burger wars between
of ever-escalating burger wars between
of ever-escalating burger wars between the major fast-food chains
the major fast-food chains
the major fast-food chains how did Taco Bell’s alternative menu
how did Taco Bell’s alternative menu
how did Taco Bell’s alternative menu attempt to stand out among the
attempt to stand out among the
attempt to stand out among the competition with an adorable talking
competition with an adorable talking
competition with an adorable talking Chihuahua of course that’s right this
Chihuahua of course that’s right this
Chihuahua of course that’s right this furry Chihuahua became synonymous with
furry Chihuahua became synonymous with
furry Chihuahua became synonymous with the tex-mex fast food company in the
the tex-mex fast food company in the
the tex-mex fast food company in the late 90s reminding us that all we really
late 90s reminding us that all we really
late 90s reminding us that all we really wanted was some savory Mexican goodness
wanted was some savory Mexican goodness
wanted was some savory Mexican goodness oh I brought the chalupa the Taco Bell
oh I brought the chalupa the Taco Bell
oh I brought the chalupa the Taco Bell Chihuahua had the perfect mixture of
Chihuahua had the perfect mixture of
Chihuahua had the perfect mixture of cuteness and humor to encourage folks to
cuteness and humor to encourage folks to
cuteness and humor to encourage folks to skip the golden arches and grab a
skip the golden arches and grab a
skip the golden arches and grab a chalupa the next time they were in the
chalupa the next time they were in the
chalupa the next time they were in the market for some cheap grub get your
market for some cheap grub get your
market for some cheap grub get your hands on one now for just 99 cents
hands on one now for just 99 cents
hands on one now for just 99 cents number 9 khakis swing the gap you better
number 9 khakis swing the gap you better
number 9 khakis swing the gap you better come inside let me teach you how to
come inside let me teach you how to
come inside let me teach you how to drive and win look
drive and win look
drive and win look the 90s gave us some great new trends
the 90s gave us some great new trends
the 90s gave us some great new trends but also a callback to 1930 swing
but also a callback to 1930 swing
but also a callback to 1930 swing dancing known as the swing revival Here
dancing known as the swing revival Here
dancing known as the swing revival Here I am
believe it or not gap played a large
believe it or not gap played a large part in pushing this movement into the
part in pushing this movement into the
part in pushing this movement into the mainstream a clothing retailer that
mainstream a clothing retailer that
mainstream a clothing retailer that focused on casual fashion trends gap
focused on casual fashion trends gap
focused on casual fashion trends gap boosted its prevalence with a series of
boosted its prevalence with a series of
boosted its prevalence with a series of commercials that featured a hip and
commercials that featured a hip and
commercials that featured a hip and diverse crowd dancing to swing music
diverse crowd dancing to swing music
diverse crowd dancing to swing music while wearing signature gap khakis its
while wearing signature gap khakis its
while wearing signature gap khakis its massive success and cultural impact led
massive success and cultural impact led
massive success and cultural impact led to more dance based commercials and a
to more dance based commercials and a
to more dance based commercials and a resurgence in company profits member
resurgence in company profits member
resurgence in company profits member eight dove campaign for real beauty dove
eight dove campaign for real beauty dove
eight dove campaign for real beauty dove I’m starting to already get little
I’m starting to already get little
I’m starting to already get little crow’s feet and stuff which like my mom
crow’s feet and stuff which like my mom
crow’s feet and stuff which like my mom has so yeah beauty should be a source of
has so yeah beauty should be a source of
has so yeah beauty should be a source of confidence not anxiety dove came to this
confidence not anxiety dove came to this
confidence not anxiety dove came to this realization in 2004 and generated a
realization in 2004 and generated a
realization in 2004 and generated a campaign that challenged the status quo
campaign that challenged the status quo
campaign that challenged the status quo of marketing for feminine care products
of marketing for feminine care products
of marketing for feminine care products doves beauty philosophy is that beauty
doves beauty philosophy is that beauty
doves beauty philosophy is that beauty comes in all shapes colors sizes and
comes in all shapes colors sizes and
comes in all shapes colors sizes and ages and that real beauty can be
ages and that real beauty can be
ages and that real beauty can be genuinely stunning at a time when
genuinely stunning at a time when
genuinely stunning at a time when competitors relied upon unrealistically
competitors relied upon unrealistically
competitors relied upon unrealistically thin supermodels to market their
thin supermodels to market their
thin supermodels to market their products dove decided to showcase the
products dove decided to showcase the
products dove decided to showcase the natural beauty of everyday women it’s
natural beauty of everyday women it’s
natural beauty of everyday women it’s quite triumphant feeling it’s like
quite triumphant feeling it’s like
quite triumphant feeling it’s like telling the world I think I’m beautiful
telling the world I think I’m beautiful
telling the world I think I’m beautiful we were reminded that beautiful isn’t a
we were reminded that beautiful isn’t a
we were reminded that beautiful isn’t a one size fits all standard and that
one size fits all standard and that
one size fits all standard and that there is an inner splendor within all
there is an inner splendor within all
there is an inner splendor within all women whether measured through profits
women whether measured through profits
women whether measured through profits made or it’s positive cultural impact
made or it’s positive cultural impact
made or it’s positive cultural impact the campaign was a massive success and
the campaign was a massive success and
the campaign was a massive success and its results were truly unforgettable I
its results were truly unforgettable I
its results were truly unforgettable I wanted to go through the average store
wanted to go through the average store
wanted to go through the average store but my mom just whoever gets booed or
but my mom just whoever gets booed or
but my mom just whoever gets booed or number seven the most interesting man in
number seven the most interesting man in
number seven the most interesting man in the world Dos Equis hears only regret
the world Dos Equis hears only regret
the world Dos Equis hears only regret is not knowing what regret feels like he
is not knowing what regret feels like he
is not knowing what regret feels like he is the most interesting man in the world
is the most interesting man in the world
is the most interesting man in the world the most interesting man in the world is
the most interesting man in the world is
the most interesting man in the world is a series of advertisements featuring a
a series of advertisements featuring a
a series of advertisements featuring a ruggedly handsome older man relating
ruggedly handsome older man relating
ruggedly handsome older man relating Hoover masculine stories from his youth
Hoover masculine stories from his youth
Hoover masculine stories from his youth after Wow ngey with his outlandish feats
after Wow ngey with his outlandish feats
after Wow ngey with his outlandish feats he reminds us in his signature way what
he reminds us in his signature way what
he reminds us in his signature way what his beer of choice is I don’t always
his beer of choice is I don’t always
his beer of choice is I don’t always drink beer but when I do I prefer Dos
drink beer but when I do I prefer Dos
drink beer but when I do I prefer Dos Equis stay thirsty my friends the genius
Equis stay thirsty my friends the genius
Equis stay thirsty my friends the genius of this campaign is its ability to make
of this campaign is its ability to make
of this campaign is its ability to make us laugh while also making us envious of
us laugh while also making us envious of
us laugh while also making us envious of the characters lavish lifestyle if he
the characters lavish lifestyle if he
the characters lavish lifestyle if he were to punch you in the face he would
were to punch you in the face he would
were to punch you in the face he would have to fight off the strong urge to
have to fight off the strong urge to
have to fight off the strong urge to thank him in a world dominated by
thank him in a world dominated by
thank him in a world dominated by anheuser-busch products Dos Equis
anheuser-busch products Dos Equis
anheuser-busch products Dos Equis reminded beer drinkers that there’s an
reminded beer drinkers that there’s an
reminded beer drinkers that there’s an alternative lager out there for those
alternative lager out there for those
alternative lager out there for those who are looking to class things up every
who are looking to class things up every
who are looking to class things up every now and then he once had an awkward
now and then he once had an awkward
now and then he once had an awkward moment
moment
moment just to see how it feels number six the
just to see how it feels number six the
just to see how it feels number six the man your man could smell like also known
man your man could smell like also known
man your man could smell like also known as smell like a man man Old Spice hello
as smell like a man man Old Spice hello
as smell like a man man Old Spice hello ladies
ladies
ladies look at your man now back to me now back
look at your man now back to me now back
look at your man now back to me now back at your man now back to me
at your man now back to me
at your man now back to me speaking of uber masculine this next guy
speaking of uber masculine this next guy
speaking of uber masculine this next guy may just take the cake for manliest TV
may just take the cake for manliest TV
may just take the cake for manliest TV commercial character swan dive into the
commercial character swan dive into the
commercial character swan dive into the best night of your life so ladies should
best night of your life so ladies should
best night of your life so ladies should your man smell like an Old Spice man you
your man smell like an Old Spice man you
your man smell like an Old Spice man you tell me in this campaign each commercial
tell me in this campaign each commercial
tell me in this campaign each commercial took us on a short ride through the
took us on a short ride through the
took us on a short ride through the Surreal all while being guided by Isaiah
Surreal all while being guided by Isaiah
Surreal all while being guided by Isaiah Mustafa’s soothing yet powerful voice I
Mustafa’s soothing yet powerful voice I
Mustafa’s soothing yet powerful voice I hope you like water because we’re
hope you like water because we’re
hope you like water because we’re neck-deep in the sweet waters of
neck-deep in the sweet waters of
neck-deep in the sweet waters of friendship and trust the commercials
friendship and trust the commercials
friendship and trust the commercials sharp scripts made the campaign of viral
sharp scripts made the campaign of viral
sharp scripts made the campaign of viral sensation and numerous parodies
sensation and numerous parodies
sensation and numerous parodies continued its legacy as for Mustafa
continued its legacy as for Mustafa
continued its legacy as for Mustafa ladies want to be with him and men want
ladies want to be with him and men want
ladies want to be with him and men want to be him men take your body to nature
to be him men take your body to nature
to be him men take your body to nature with Old Spice timber
with Old Spice timber
with Old Spice timber it’s what the angel faced woman in your
it’s what the angel faced woman in your
it’s what the angel faced woman in your life deserves sound good fantastic good
life deserves sound good fantastic good
life deserves sound good fantastic good by purchasing Old Spice may not achieve
by purchasing Old Spice may not achieve
by purchasing Old Spice may not achieve this objective but it’s worth a shot I’m
this objective but it’s worth a shot I’m
this objective but it’s worth a shot I’m on a horse number five just do it
on a horse number five just do it
on a horse number five just do it Nike good luck with that
nope it wasn’t shia labeouf who first
nope it wasn’t shia labeouf who first uttered this classic catchphrase do it
uttered this classic catchphrase do it
uttered this classic catchphrase do it just do it well before Shia was on even
just do it well before Shia was on even
just do it well before Shia was on even Stephens Nike trademarked this slogan
Stephens Nike trademarked this slogan
Stephens Nike trademarked this slogan and more than doubled their market share
and more than doubled their market share
and more than doubled their market share while Reebok focused their efforts
while Reebok focused their efforts
while Reebok focused their efforts during this time on the aerobics boom
during this time on the aerobics boom
during this time on the aerobics boom Nike decided to expand its focus and to
Nike decided to expand its focus and to
Nike decided to expand its focus and to target all Americans if you thought you
target all Americans if you thought you
target all Americans if you thought you were too old too tired or too out of
were too old too tired or too out of
were too old too tired or too out of shape to get out there and work it Nike
shape to get out there and work it Nike
shape to get out there and work it Nike had three words of wisdom to change your
had three words of wisdom to change your
had three words of wisdom to change your mind this campaign was also elevated by
mind this campaign was also elevated by
mind this campaign was also elevated by the star power of various professional
the star power of various professional
the star power of various professional athletes and remains alive and well
athletes and remains alive and well
athletes and remains alive and well today are you doing shorter guys number
today are you doing shorter guys number
today are you doing shorter guys number four silhouette style iPod
just three years before Apple persuaded
just three years before Apple persuaded us to get a Mac this time it’s gonna be
us to get a Mac this time it’s gonna be
us to get a Mac this time it’s gonna be different trust me they released a
different trust me they released a
different trust me they released a series of commercials for a certain
series of commercials for a certain
series of commercials for a certain music playing device that revolutionized
music playing device that revolutionized
music playing device that revolutionized the music industry while many campaigns
the music industry while many campaigns
the music industry while many campaigns feature a famous or charismatic
feature a famous or charismatic
feature a famous or charismatic spokesperson relating their company’s
spokesperson relating their company’s
spokesperson relating their company’s message Apple did the opposite with
message Apple did the opposite with
message Apple did the opposite with their signature voiceless yet spirited
their signature voiceless yet spirited
their signature voiceless yet spirited silhouettes 3:10 Mahan – come with me
silhouettes 3:10 Mahan – come with me
silhouettes 3:10 Mahan – come with me because you look so fine that I really
because you look so fine that I really
because you look so fine that I really wanna make you mine instead of embodying
wanna make you mine instead of embodying
wanna make you mine instead of embodying a particular individual they represented
a particular individual they represented
a particular individual they represented a free-spirited and fun lifestyle that
a free-spirited and fun lifestyle that
a free-spirited and fun lifestyle that could be associated with apples music
could be associated with apples music
could be associated with apples music products the iPod helped Apple make
products the iPod helped Apple make
products the iPod helped Apple make enormous strides towards becoming the
enormous strides towards becoming the
enormous strides towards becoming the giant it is today and this campaign
giant it is today and this campaign
giant it is today and this campaign undoubtedly aided the products massive
undoubtedly aided the products massive
undoubtedly aided the products massive success number three priceless
success number three priceless
success number three priceless MasterCard getting everyone together for
MasterCard getting everyone together for
MasterCard getting everyone together for dinner sorry God are in a pickle
dinner sorry God are in a pickle
dinner sorry God are in a pickle priceless if you haven’t heard this one
priceless if you haven’t heard this one
priceless if you haven’t heard this one we have just one question for you where
we have just one question for you where
we have just one question for you where have you been the last two decades
have you been the last two decades
have you been the last two decades each ads format is simple item then item
each ads format is simple item then item
each ads format is simple item then item cost followed by a sentimental thing or
cost followed by a sentimental thing or
cost followed by a sentimental thing or activity associated with the item that’s
activity associated with the item that’s
activity associated with the item that’s priceless making it all better
priceless making it all better
priceless making it all better priceless nearly twenty years later with
priceless nearly twenty years later with
priceless nearly twenty years later with commercials airing in 98 countries
commercials airing in 98 countries
commercials airing in 98 countries there’s still no sign of for everything
there’s still no sign of for everything
there’s still no sign of for everything else there’s MasterCard slowing down
else there’s MasterCard slowing down
else there’s MasterCard slowing down there are some things money can’t buy
there are some things money can’t buy
there are some things money can’t buy for everything else there’s MasterCard
for everything else there’s MasterCard
for everything else there’s MasterCard if you’re still not convinced of the
if you’re still not convinced of the
if you’re still not convinced of the campaign’s ripple effect take a look at
campaign’s ripple effect take a look at
campaign’s ripple effect take a look at the countless webpages and TV shows
the countless webpages and TV shows
the countless webpages and TV shows parroting the masterful campaign there
parroting the masterful campaign there
parroting the masterful campaign there are some people who don’t like change
are some people who don’t like change
are some people who don’t like change for everyone else there’s WikiLeaks
for everyone else there’s WikiLeaks
for everyone else there’s WikiLeaks commercial and newsprint placement may
commercial and newsprint placement may
commercial and newsprint placement may be costly but this campaign success is
be costly but this campaign success is
be costly but this campaign success is indeed priceless watching her play with
indeed priceless watching her play with
indeed priceless watching her play with a cardboard box instead priceless number
a cardboard box instead priceless number
a cardboard box instead priceless number two a diamond is forever the De Beers
two a diamond is forever the De Beers
two a diamond is forever the De Beers group of companies how else could two
group of companies how else could two
group of companies how else could two months sell
months sell
months sell last forever it’s one thing to
last forever it’s one thing to
last forever it’s one thing to revolutionize an industry it’s a whole
revolutionize an industry it’s a whole
revolutionize an industry it’s a whole other thing to actually create one De
other thing to actually create one De
other thing to actually create one De Beers did just that throughout the 1900s
Beers did just that throughout the 1900s
Beers did just that throughout the 1900s with the diamond engagement ring the
with the diamond engagement ring the
with the diamond engagement ring the campaign reached a climactic moment in
campaign reached a climactic moment in
campaign reached a climactic moment in 1947 when the slogan a diamond is
1947 when the slogan a diamond is
1947 when the slogan a diamond is forever was introduced this earned it
forever was introduced this earned it
forever was introduced this earned it the title of number one slogan of the
the title of number one slogan of the
the title of number one slogan of the 20th century and led to the social norm
20th century and led to the social norm
20th century and led to the social norm of acquiring a diamond ring for your
of acquiring a diamond ring for your
of acquiring a diamond ring for your lover upon engagement
lover upon engagement
lover upon engagement it’s a promise Allison it’s promised
it’s a promise Allison it’s promised
it’s a promise Allison it’s promised that one day I will I will fill this box
that one day I will I will fill this box
that one day I will I will fill this box with a ring that you deserve a beautiful
with a ring that you deserve a beautiful
with a ring that you deserve a beautiful ring and I can’t afford it yet I picked
ring and I can’t afford it yet I picked
ring and I can’t afford it yet I picked it out already though and it’s at two
it out already though and it’s at two
it out already though and it’s at two beers and it’s really nice the origin
beers and it’s really nice the origin
beers and it’s really nice the origin story behind De Beers engagement rings
story behind De Beers engagement rings
story behind De Beers engagement rings may not be the most romantic but there’s
may not be the most romantic but there’s
may not be the most romantic but there’s no denying that it’s the gold or in this
no denying that it’s the gold or in this
no denying that it’s the gold or in this case diamond standard for effective
case diamond standard for effective
case diamond standard for effective marketing there are two things in the
marketing there are two things in the
marketing there are two things in the world that last longer than time love is
world that last longer than time love is
world that last longer than time love is one of them before we unveil our number
one of them before we unveil our number
one of them before we unveil our number one pick here are some honorable
one pick here are some honorable
one pick here are some honorable mentions keeps all of your stuff tucked
mentions keeps all of your stuff tucked
mentions keeps all of your stuff tucked in you’re talking about my jeans aren’t
in you’re talking about my jeans aren’t
in you’re talking about my jeans aren’t you yes who’s the artist
you yes who’s the artist
you yes who’s the artist Old Navy oh I love his work no no it’s a
Old Navy oh I love his work no no it’s a
Old Navy oh I love his work no no it’s a store explain it’s the new mid-rise rock
store explain it’s the new mid-rise rock
store explain it’s the new mid-rise rock star if you try on any pair of jeans
star if you try on any pair of jeans
star if you try on any pair of jeans right now you get five dollars off hmm
right now you get five dollars off hmm
right now you get five dollars off hmm it’s so easy to use geico.com a caveman
it’s so easy to use geico.com a caveman
it’s so easy to use geico.com a caveman could do it what I’m not cool I did not
could do it what I’m not cool I did not
could do it what I’m not cool I did not know you were there only eat a Snickers
know you were there only eat a Snickers
know you were there only eat a Snickers why cuz you live at whiny when you’re
why cuz you live at whiny when you’re
why cuz you live at whiny when you’re hungry better better my back
now my friend hurts you’re not you when
now my friend hurts you’re not you when you’re hungry
yo hello hello what’s up be watching the
yo hello hello what’s up be watching the game having a bud number one Santa Claus
game having a bud number one Santa Claus
game having a bud number one Santa Claus the coca-cola company
coca-cola prides itself in its ability
coca-cola prides itself in its ability to bring people together as boys shown
to bring people together as boys shown
to bring people together as boys shown in their catchy 1970s jingle that almost
in their catchy 1970s jingle that almost
in their catchy 1970s jingle that almost made our list but the beverage company
made our list but the beverage company
made our list but the beverage company showed its true genius decades earlier
showed its true genius decades earlier
showed its true genius decades earlier when it boldly proclaimed coke as the
when it boldly proclaimed coke as the
when it boldly proclaimed coke as the drink of choice for everybody’s favorite
drink of choice for everybody’s favorite
drink of choice for everybody’s favorite North Pole dweller coca-cola wasn’t the
North Pole dweller coca-cola wasn’t the
North Pole dweller coca-cola wasn’t the first company to use mr. Claus in
first company to use mr. Claus in
first company to use mr. Claus in advertisements but they are
advertisements but they are
advertisements but they are unquestionably the most prominent so it
unquestionably the most prominent so it
unquestionably the most prominent so it in their ads became integral in creating
in their ads became integral in creating
in their ads became integral in creating the image of the modern-day Santa Claus
the image of the modern-day Santa Claus
the image of the modern-day Santa Claus while also cementing the company’s role
while also cementing the company’s role
while also cementing the company’s role in American culture for years to come
in American culture for years to come
in American culture for years to come I think now when people envision Santa
I think now when people envision Santa
I think now when people envision Santa Claus they envisioned a coca-cola Santa
Claus they envisioned a coca-cola Santa
Claus they envisioned a coca-cola Santa Claus do you agree with our list
Claus do you agree with our list
Claus do you agree with our list after 30 years could you keep a secret
after 30 years could you keep a secret
after 30 years could you keep a secret this long which advertising campaigns
this long which advertising campaigns
this long which advertising campaigns top your list you have the famous yes
top your list you have the famous yes
top your list you have the famous yes girl you have the Y growth thirsty girl
girl you have the Y growth thirsty girl
girl you have the Y growth thirsty girl you have the coca-cola Santa Claus for
you have the coca-cola Santa Claus for
you have the coca-cola Santa Claus for more market worthy top 10s published
more market worthy top 10s published
more market worthy top 10s published every day be sure to subscribe to
every day be sure to subscribe to
every day be sure to subscribe to watchmojo.com give it to the hip hip
watchmojo.com give it to the hip hip
watchmojo.com give it to the hip hip hoppy you don’t stop the rocket to the
hoppy you don’t stop the rocket to the
hoppy you don’t stop the rocket to the phone babe baby said up top the boogie
phone babe baby said up top the boogie
phone babe baby said up top the boogie to the rhythm
”
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