Press "Enter" to skip to content

Challenges of Being a Teen Entrepreneur | Brooke Yoakam | TEDxColumbus


[Music]

[Music] now you’re probably wondering how my

now you’re probably wondering how my

now you’re probably wondering how my world has someone this young experienced

world has someone this young experienced

world has someone this young experienced risk in her life she hasn’t risked her

risk in her life she hasn’t risked her

risk in her life she hasn’t risked her money and she hasn’t risked her life

money and she hasn’t risked her life

money and she hasn’t risked her life what could it be

what could it be

what could it be my name is Brooke Yocum and I’m your

my name is Brooke Yocum and I’m your

my name is Brooke Yocum and I’m your typical teenager most of the time I love

typical teenager most of the time I love

typical teenager most of the time I love playing sports watching Netflix getting

playing sports watching Netflix getting

playing sports watching Netflix getting good grades and I love shopping with my

good grades and I love shopping with my

good grades and I love shopping with my friends but I’m also that teenager that

friends but I’m also that teenager that

friends but I’m also that teenager that when I realize a problem I try to make a

when I realize a problem I try to make a

when I realize a problem I try to make a solution when I was 12 I started to

solution when I was 12 I started to

solution when I was 12 I started to realize typically when I would go

realize typically when I would go

realize typically when I would go shopping with my friends we would forget

shopping with my friends we would forget

shopping with my friends we would forget our gift cards at home or if we

our gift cards at home or if we

our gift cards at home or if we remembered to bring our gift card

remembered to bring our gift card

remembered to bring our gift card there’d only be like two dollars left on

there’d only be like two dollars left on

there’d only be like two dollars left on it so this made me start to think

it so this made me start to think

it so this made me start to think shouldn’t there be a solution for us to

shouldn’t there be a solution for us to

shouldn’t there be a solution for us to easily store all of our gift cards once

easily store all of our gift cards once

easily store all of our gift cards once I realized this problem my goal has

I realized this problem my goal has

I realized this problem my goal has always been to make a solution for teens

always been to make a solution for teens

always been to make a solution for teens and the solution is gift pocket gift

and the solution is gift pocket gift

and the solution is gift pocket gift pocket is a mobile app designed to help

pocket is a mobile app designed to help

pocket is a mobile app designed to help teens easily store and manage all of

teens easily store and manage all of

teens easily store and manage all of their gift cards and I’m the CEO and

their gift cards and I’m the CEO and

their gift cards and I’m the CEO and founder of gift pocket once I came up

founder of gift pocket once I came up

founder of gift pocket once I came up with the idea of gift pocket I put into

with the idea of gift pocket I put into

with the idea of gift pocket I put into action when I participated in the young

action when I participated in the young

action when I participated in the young entrepreneurs Academy and from there I

entrepreneurs Academy and from there I

entrepreneurs Academy and from there I became an engaged client with Revlon

became an engaged client with Revlon

became an engaged client with Revlon ventures they’ve both helped me make my

ventures they’ve both helped me make my

ventures they’ve both helped me make my dreams of being an entrepreneur a

dreams of being an entrepreneur a

dreams of being an entrepreneur a reality through this whole experience it

reality through this whole experience it

reality through this whole experience it never really hit me that I’d be a head

never really hit me that I’d be a head

never really hit me that I’d be a head of a company and be in charge of people

of a company and be in charge of people

of a company and be in charge of people even though I’ve had no business

even though I’ve had no business

even though I’ve had no business experience but I’ve quickly learned how

experience but I’ve quickly learned how

experience but I’ve quickly learned how to be in charge on the outside it may

to be in charge on the outside it may

to be in charge on the outside it may look like I have everything under

look like I have everything under

look like I have everything under control

control

control but the journey to get there hasn’t been

but the journey to get there hasn’t been

but the journey to get there hasn’t been as easy as it looks

as easy as it looks

as easy as it looks one of the biggest risks I’ve taken from

one of the biggest risks I’ve taken from

one of the biggest risks I’ve taken from this venture is the risk of failure by

this venture is the risk of failure by

this venture is the risk of failure by creating gift pocket I’ve had to face

creating gift pocket I’ve had to face

creating gift pocket I’ve had to face this fear every day even the washington

this fear every day even the washington

this fear every day even the washington post says 9 out of 10 startups fail gift

post says 9 out of 10 startups fail gift

post says 9 out of 10 startups fail gift pocket was just an idea but to make it

pocket was just an idea but to make it

pocket was just an idea but to make it into an app I’ve had to go through

into an app I’ve had to go through

into an app I’ve had to go through thousands of iterate

thousands of iterate

thousands of iterate by doing thousands of wireframes the

by doing thousands of wireframes the

by doing thousands of wireframes the only way to make my vision of gift

only way to make my vision of gift

only way to make my vision of gift pocket a reality is I’ve had a wire

pocket a reality is I’ve had a wire

pocket a reality is I’ve had a wire frame different screens of the app at

frame different screens of the app at

frame different screens of the app at first I thought it was impossible I even

first I thought it was impossible I even

first I thought it was impossible I even tried to convince someone else to do it

tried to convince someone else to do it

tried to convince someone else to do it for me but after struggling through and

for me but after struggling through and

for me but after struggling through and believing in myself I’ve made so many

believing in myself I’ve made so many

believing in myself I’ve made so many wireframes and now it’s super easy while

wireframes and now it’s super easy while

wireframes and now it’s super easy while creating the wireframes for gift pocket

creating the wireframes for gift pocket

creating the wireframes for gift pocket I know now that gift pocket is more than

I know now that gift pocket is more than

I know now that gift pocket is more than just an app it’s a platform to give

just an app it’s a platform to give

just an app it’s a platform to give teenagers the ability to control what we

teenagers the ability to control what we

teenagers the ability to control what we consider money which is gift cards

consider money which is gift cards

consider money which is gift cards there’s been times when this app could

there’s been times when this app could

there’s been times when this app could have failed but my fear of failure has

have failed but my fear of failure has

have failed but my fear of failure has motivated me to keep going my

motivated me to keep going my

motivated me to keep going my persistence to keep refining the app is

persistence to keep refining the app is

persistence to keep refining the app is to make the best experience possible for

to make the best experience possible for

to make the best experience possible for the user I refuse to let the risk of

the user I refuse to let the risk of

the user I refuse to let the risk of failure prevent me from giving up every

failure prevent me from giving up every

failure prevent me from giving up every single day I’m proving myself to adults

single day I’m proving myself to adults

single day I’m proving myself to adults that they need taking me and gift

that they need taking me and gift

that they need taking me and gift pockets seriously I’m only 14 years old

pockets seriously I’m only 14 years old

pockets seriously I’m only 14 years old I still go to school at Upper Arlington

I still go to school at Upper Arlington

I still go to school at Upper Arlington High School and I play soccer but I am

High School and I play soccer but I am

High School and I play soccer but I am also an entrepreneur most people think

also an entrepreneur most people think

also an entrepreneur most people think that a 40 year old is not capable of

that a 40 year old is not capable of

that a 40 year old is not capable of starting the company but I’m on a

starting the company but I’m on a

starting the company but I’m on a mission to prove them wrong and I know

mission to prove them wrong and I know

mission to prove them wrong and I know now that age should not limit you on

now that age should not limit you on

now that age should not limit you on what you want to do in creating gift

what you want to do in creating gift

what you want to do in creating gift pocket I’ve had to rely on other people

pocket I’ve had to rely on other people

pocket I’ve had to rely on other people to make this app a reality however when

to make this app a reality however when

to make this app a reality however when meeting with other individuals

meeting with other individuals

meeting with other individuals I fear that they’ll dismiss some ideas

I fear that they’ll dismiss some ideas

I fear that they’ll dismiss some ideas it won’t take me as seriously as if I

it won’t take me as seriously as if I

it won’t take me as seriously as if I were an adult getting over these hurdles

were an adult getting over these hurdles

were an adult getting over these hurdles has been a challenge and a risk but

has been a challenge and a risk but

has been a challenge and a risk but their focus and persistence I’ve been

their focus and persistence I’ve been

their focus and persistence I’ve been able to remove doubt about myself these

able to remove doubt about myself these

able to remove doubt about myself these fears and risk are holding me back

fears and risk are holding me back

fears and risk are holding me back but there’s one fear that could stop me

but there’s one fear that could stop me

but there’s one fear that could stop me from making my dream a reality for the

from making my dream a reality for the

from making my dream a reality for the first year of working on gift pocket I

first year of working on gift pocket I

first year of working on gift pocket I didn’t tell anyone about my app I don’t

didn’t tell anyone about my app I don’t

didn’t tell anyone about my app I don’t want people to judge me and look at me

want people to judge me and look at me

want people to judge me and look at me differently

differently

differently I knew once I told people there was no

I knew once I told people there was no

I knew once I told people there was no way I could go back

way I could go back

way I could go back the fear of being different prevented me

the fear of being different prevented me

the fear of being different prevented me from embracing the support of my peers

from embracing the support of my peers

from embracing the support of my peers but it’s not just me according to this

but it’s not just me according to this

but it’s not just me according to this stage of life LLC 40% of teens are

stage of life LLC 40% of teens are

stage of life LLC 40% of teens are afraid of peer pressure or not fitting

afraid of peer pressure or not fitting

afraid of peer pressure or not fitting in with people at school the fear of

in with people at school the fear of

in with people at school the fear of being different is demonstrated by the

being different is demonstrated by the

being different is demonstrated by the clothes we wear the sports we play and

clothes we wear the sports we play and

clothes we wear the sports we play and the decisions we make – your typical

the decisions we make – your typical

the decisions we make – your typical teen the fear of not fitting in prevents

teen the fear of not fitting in prevents

teen the fear of not fitting in prevents us from doing the things we want to do

us from doing the things we want to do

us from doing the things we want to do take the circle I’m standing in for

take the circle I’m standing in for

take the circle I’m standing in for example this circle is where everyone’s

example this circle is where everyone’s

example this circle is where everyone’s comfort zone is and where they want to

comfort zone is and where they want to

comfort zone is and where they want to fit in they step out and they step right

fit in they step out and they step right

fit in they step out and they step right back in because they’re afraid of what

back in because they’re afraid of what

back in because they’re afraid of what will happen but what I realized is the

will happen but what I realized is the

will happen but what I realized is the best things happen when you step outside

best things happen when you step outside

best things happen when you step outside your circle and you risk being different

your circle and you risk being different

your circle and you risk being different there’s no way I will be able to go

there’s no way I will be able to go

there’s no way I will be able to go after my dreams of starting my own

after my dreams of starting my own

after my dreams of starting my own company if it weren’t for me stepping

company if it weren’t for me stepping

company if it weren’t for me stepping outside my comfort zone and risking

outside my comfort zone and risking

outside my comfort zone and risking being different the journey that gif

being different the journey that gif

being different the journey that gif Puckett has taken me on has helped me

Puckett has taken me on has helped me

Puckett has taken me on has helped me learn and grow as a person without it I

learn and grow as a person without it I

learn and grow as a person without it I want to be able to face my fears head-on

want to be able to face my fears head-on

want to be able to face my fears head-on I know now that to pursue your dreams

I know now that to pursue your dreams

I know now that to pursue your dreams and to achieve what you’ve always wanted

and to achieve what you’ve always wanted

and to achieve what you’ve always wanted to achieve sometimes all it takes is

to achieve sometimes all it takes is

to achieve sometimes all it takes is stepping outside your circle thank you

stepping outside your circle thank you

stepping outside your circle thank you [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *