[Music]
I believe in the magic that the
art has believe that art is the thing
more magic that we have in
society to imagine when you
put in the place of that guy in the
caves that did not know any
image and that suddenly it picks up a
stone and then it marks a wall and
discovers that the mark is there the space
time he continues marking he discovers
the drawing and he discovers that he
can somehow there record
His story evaluates the most
important aspects of his life and when
someone looks cave face from the side he
Look at the hill, this I can see.
You there even after he dies
he is still alive in that image
art this very magical thing and
technology it is on the other hand this
thing that makes people go too far
but we change all the time and we do not
cave in here has changed a lot but I think
you will agree with me that has
changed more has changed faster and
this rapid change that is
happening makes things in our
our day to day life changed a lot then
for example ten years ago
Did you know the telephone number of several
people might wonder whether some
time and remembering your mother
To be a girlfriend is to wave
call the taxi
maybe in a few years not many years
Someone will laugh that maybe
Do you still enjoy driving your car?
yourself
then these technology transforms
too many things because she proposes to
people a lot of things answers
Important important responses to the
people want to transform our lives and
is in this context that I believe the
questions become more and more
relevant
technology can give us many
answers
what are the questions we want
I really believe that art
is the sensitivity of art allied with the
power of technology the power of
transformation that she has it can
create the most human future that people
either for our world
so I wanted to tell you two
stories are stories that are
related to two questions that
were made for me and that of some
way they have brought and created
important projects that have already
I wrapped
the first story is the first
question is this is the technology she
away the people you approach
thinks
You certainly already thought of that.
technology she sometimes thinks of you
it moves away or draws you closer to people
was based on this question that the
Collective love of mother commission is a
Art gallery in Sao Paulo
commissioned my company that I
I’m with my partner john tac and the
People were 17 years old, we started people.
to create an artistic installation
to explore this idea in technology
folder she brings people together
We created this. The installation is
Made of wood made of glass and ribbon
of transparent technology
The one you’re seeing, she was
it was assembled in china in beijing
and this time it was also set up
here in brazil in são paulo
the proposal of this installation is well
simple
what we wanted was to get
person could touch another person in the
other side of the world
It worked for you and even this place.
huh
I liked this glass if you leaned
glass at the same point and at the same
moment someone else on the other side
of the world
you both felt
had touched
this experience was an experience
extremely transformative for me
because somehow the people who
lived this experience they felt
really had touched someone
after doing this experiment in
Sao paulo and in china we went
invited to do this experiment
also in dubai to connect from the new side
and the old city of the neighborhood and use the
say are an amazing people
sincerely different very different from
people where different from the Chinese very
different from us
one of the things that is very different is
how women behave in the
society women do not touch and
no handshaking man and no
in cancer and her husband or someone in
his family could then imagine what
was this artistic installation a
go nova and nova nova center
old neighborhood
many women when we
applied to them as the station
it worked, they went somewhere
way they were, but many of them
it was very interesting to see that many
fled from experience when
found that they could touch a
strange if it’s really too crazy is
common is like that image in the cave
she had such strong power that she
inserted in the reality of those
people and this is the power in the afternoon
this project this window she she was
had this is the characteristic of
very different texts and designs in
each window had a pattern
was made from the location
this window on the map
So how did we create it?
this algorithm based on the classical
9 Chinese and wise males that
took the latitude and longitude of the place
and created these drawings that were always
very different for each place of the
world
slave as if it were an identity
for that one that installation
that he had to see exactly with that
where she was and when people
when we advanced in this project
when things happened for him to
people understood that they have yielded many things
interesting about touching
technology intimacies and people
decided that he wanted to talk more about
people decided that we wanted to talk
more about the technology away the
approaching people
so we made the website made a video
This showed that people had a
some impact but we wanted more
I wanted to have some way to make it
more people could experience air
that touch that we think or when
we were there playing a person from the
the other side of the world that was going to
about it and here was perhaps the first
I ‘ve heard these two things coming together
in a way so magical that it is the
art and the sensitivity of art together with
the power of technology transformation
in business
the services products we use
every day we decided that we would
to do something directly
in this direction something that
person could have if she wanted
experience that feeling this
experience then we decided that
want a furniture and decided that
We create this bank right because the
bank was this simpler thing that
It was the first thing that we could
do
it was for two people so the
banks rather than two people can
bring people together can interact with a
place to connect to people left from
idea of making a conventional bank
two people sit and then to
to help her touch or touch a
little more than a little
measures will help them a bit beyond
in this bank that helped
people connect with each other
we wanted here every bank was
unique as each window was the
unique and how each experience of
to touch albin to touch someone is
very united so what we did was
that created this interface that on one side
you put you choose on the map the
place you were born and the other side
you choose the place where the person who
You love was born from there in the middle of you.
you can see these two patterns if
uniting and forming the basis of what is
bank then with production processes
digital snc
we do is the bank he is
sewn on each of these sides is
tailored such that relationship
touch is being sewn and we
delivery teacher and now ask the
technology, it makes people more
near or leaves people more shades
first question
the second question is another project
I want to show you, it’s a
question maybe much more difficult than
This I’m going to need you to
answer that you thought the person
that you love the person who comes to
head that we did a lot his father
mother’s husband and his wife to his son
I asked you to imagine this
feel this love create a way
for this love
now that form this love has that form
have love
then this question that forms has a
love, she was the drive of the city of a
search
in more than three years, which is 3 in
doing business with the studio
guto requires this project called love
project
the idea is to create design objects at
from love stories
so instead of instead of us
to draw as I asked you to do
to draw in our head any way
The love we made was the people.
draws a process by which people
could happen that way happen
then what is with the process that the
people wish was the following with a
called people
these people came there for a space
that we created is to dress her with
various wave sensor sensors
brain-beating sensors
and that the phone is for you and the
people left her alone and asked her to
will tell the greatest love story of
life while she was counting
this story we leave the room and
I looked at these graphs and I understood
like she was getting excited in the
from this story that
then these graphs created an object
dynamically and print to it in a
3d printer
this is the good idea how she
experience the artistic experiment
human experiment to arrive at the form
of love, we did not have much idea
what is leaving the first
the first tests were like this
chaotic after
in addition to codes and laws such as
be more expressive
they had something he had
something that we could see
which is interesting but at the same time
at the same time he left the breaker
mostly original I think this is
the word
from then on when we were
doing this, we looked at it, it was
what he wanted to advance in these values
who advanced a lot researched mount
arrived and went forward by
we arrived at the place of people
looked at her
if it is maybe here we have a way
so we then started to
draw what was our greatest our
highest performance so far 50
people who invited us to a gallery
of art in São Paulo
and the people open there
can slab has many visitors 50
invited guests to tell their
love with all the sensors and people
I did this performance live to people
I used to hear the love stories and show
feelings planted on the screens and have
the printers 3d lac is one is to print
the objects these forms that
they represented the love story of
each of these people
the result was what we found
was extremely happy with the state
were these 53 mandalas that are generated
of a single algorithm all of them
they are extremely unique as well
as each has its own
individuality but at the same time they
part of a single whole and became
It’s clear to us when it’s over.
we had something there we
realized that we had there is that the
love in multiple ways and that he
could be represented by multiple
shapes
so we did went we advanced
in this project
the same way we did in the
previous
we wanted to spread this idea is
this thing that we think or pro
world here we wanted to do the same
thing wanted to give more people more
than that 50 the ability to view
anyway what is this
the drawing of your love story of the
feelings of your tomorrow story
It’s one to do it, it’s not for that.
again to turn something
was small in the museum to
give it to the world we went to
technology and digital products
We decided that we would go
transform love can
then the digital giant challenge
people went after partners people
to help us with logistics with
other things are with printing
and we found this one of ours.
partner who was a very good
3d production and he entered
eduardo dias joined as partner
was 3 of the study requena eduardo days
created the junction of these three
which was then the aura that is the a
evolution of the pro-dilma lobby
the aura is very simple it really is
very simple is an application is
available and can download an application
that transforms stories of
love on design objects
this app guides you
calm and easy to tell your
love story and uses its name
your phone’s microphone to pick up your
voice , and also use your finger and the
camera and flash your mobile
capture your heart rate
many people say this is dirt
on the track that does not work but is
Truth works because all of you
body pulses together with your heart
including the tip of your finger
So I brought this here, here it is.
This is what the camera can see
that the camera can see from your finger
when your heart is beating
our app he does is he looks
for image processing images
turns it into a beating
to generate this drawing
unique is the design of your own
love story
then with a program with
digital projection mainly
3D printing
we create a golden mandala that
represents the form of your love
this one here
My story is the love of my
life
good again is the dawn in fact he
gives it back to you and reinforces
new is the message what I
I really wanted to say that it ‘s the
sensitivity of art allied with power
technology in business
products and services mainly
have the power to transform the
world and he is already creating the business
of the future and the best of it is that already in
each of us within each of
we our most human feelings
our simplest and most
our most human feelings
the power to create this future of all
We need to use it very well.
thank you
[Applause]
”
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