The Hidden Effects of Music | Elena Quintero | TEDxColegioBolivar

[Music]

[Music] I surely do have a really special bond

I surely do have a really special bond

I surely do have a really special bond with music in fact for two solid years

with music in fact for two solid years

with music in fact for two solid years of my life I wanted to pursue a music

of my life I wanted to pursue a music

of my life I wanted to pursue a music career what I didn’t have in mind is

career what I didn’t have in mind is

career what I didn’t have in mind is that to actually study music some sort

that to actually study music some sort

that to actually study music some sort of talent is required I want to be a vet

of talent is required I want to be a vet

of talent is required I want to be a vet now even though I don’t want the world

now even though I don’t want the world

now even though I don’t want the world to witness the minimum talent that I

to witness the minimum talent that I

to witness the minimum talent that I have I feel like music is something

have I feel like music is something

have I feel like music is something personal unique for me to myself now

personal unique for me to myself now

personal unique for me to myself now that I realize that music makes my life

that I realize that music makes my life

that I realize that music makes my life easier keeping in mind that every song

easier keeping in mind that every song

easier keeping in mind that every song has a power to either elevate or decline

has a power to either elevate or decline

has a power to either elevate or decline my current mood

my current mood

my current mood it is also surprising that everyone has

it is also surprising that everyone has

it is also surprising that everyone has a particular reaction to different songs

a particular reaction to different songs

a particular reaction to different songs but people are still unaware of the

but people are still unaware of the

but people are still unaware of the power that music can have without us

power that music can have without us

power that music can have without us even noticing it for instance it is

even noticing it for instance it is

even noticing it for instance it is known that music is involved in nearly

known that music is involved in nearly

known that music is involved in nearly every aspect of our lives and it has

every aspect of our lives and it has

every aspect of our lives and it has been for centuries but with all of the

been for centuries but with all of the

been for centuries but with all of the variations of music generous people

variations of music generous people

variations of music generous people don’t always realize how the music we

don’t always realize how the music we

don’t always realize how the music we consider as background has a drastic

consider as background has a drastic

consider as background has a drastic effect on us in the first place music

effect on us in the first place music

effect on us in the first place music doesn’t necessarily make people smarter

doesn’t necessarily make people smarter

doesn’t necessarily make people smarter as the most effective shirts but it does

as the most effective shirts but it does

as the most effective shirts but it does help people to reduce stress leading

help people to reduce stress leading

help people to reduce stress leading them to digest information calmly and to

them to digest information calmly and to

them to digest information calmly and to concentrate more in spite of this it

concentrate more in spite of this it

concentrate more in spite of this it might be a dead objected that any type

might be a dead objected that any type

might be a dead objected that any type of music would decrease productivity

of music would decrease productivity

of music would decrease productivity since some insists that music while

since some insists that music while

since some insists that music while studying decreases concentration but

studying decreases concentration but

studying decreases concentration but listening to soft music helps the brain

listening to soft music helps the brain

listening to soft music helps the brain to produce more dopamine creating a

to produce more dopamine creating a

to produce more dopamine creating a feeling of well-being which makes

feeling of well-being which makes

feeling of well-being which makes learning much easier surely not all

learning much easier surely not all

learning much easier surely not all generative music can make a person

generative music can make a person

generative music can make a person release dopamine while studying this

release dopamine while studying this

release dopamine while studying this happens when the body is tranquil and

happens when the body is tranquil and

happens when the body is tranquil and the estate is normally achieved with

the estate is normally achieved with

the estate is normally achieved with classical music for instance the

classical music for instance the

classical music for instance the University of France confirms that 76%

University of France confirms that 76%

University of France confirms that 76% of the people that listen to classical

of the people that listen to classical

of the people that listen to classical music while studying get a higher grade

music while studying get a higher grade

music while studying get a higher grade when they were quizzed on that on the

when they were quizzed on that on the

when they were quizzed on that on the lecture than the ones who didn’t this

lecture than the ones who didn’t this

lecture than the ones who didn’t this occurs is that sense of well-being that

occurs is that sense of well-being that

occurs is that sense of well-being that classical or soft music allows people to

classical or soft music allows people to

classical or soft music allows people to achieve

achieve

achieve encourages the body to take things

encourages the body to take things

encourages the body to take things easier and reduce the stress ultimately

easier and reduce the stress ultimately

easier and reduce the stress ultimately leading people to have a better studying

leading people to have a better studying

leading people to have a better studying period which results in better grades

period which results in better grades

period which results in better grades additionally

additionally

additionally exercising while listening to music

exercising while listening to music

exercising while listening to music makes workout more productive this

makes workout more productive this

makes workout more productive this increases the amount of energy in the

increases the amount of energy in the

increases the amount of energy in the body it has been proved by social

body it has been proved by social

body it has been proved by social psychologists for his divert from the

psychologists for his divert from the

psychologists for his divert from the Scientific American magazine the

Scientific American magazine the

Scientific American magazine the listening to enjoyable music increases

listening to enjoyable music increases

listening to enjoyable music increases electrical activities in various regions

electrical activities in various regions

electrical activities in various regions of the brain important for coordinating

of the brain important for coordinating

of the brain important for coordinating movements which result in an improvement

movements which result in an improvement

movements which result in an improvement of performance in an average of 15% with

of performance in an average of 15% with

of performance in an average of 15% with this in mind in its article Jabbar

this in mind in its article Jabbar

this in mind in its article Jabbar indicates how songs that reach 180 beats

indicates how songs that reach 180 beats

indicates how songs that reach 180 beats per minute

per minute

per minute are good for exercising since they lead

are good for exercising since they lead

are good for exercising since they lead people to match the song to match the

people to match the song to match the

people to match the song to match the songs tempo to the running pace making

songs tempo to the running pace making

songs tempo to the running pace making their workouts more productive without

their workouts more productive without

their workouts more productive without the noticing sequentially the brain

the noticing sequentially the brain

the noticing sequentially the brain takes the beats of certain songs and

takes the beats of certain songs and

takes the beats of certain songs and encourages the body to follow them

encourages the body to follow them

encourages the body to follow them increasing their energy levels which

increasing their energy levels which

increasing their energy levels which makes workouts more productive with this

makes workouts more productive with this

makes workouts more productive with this in mind we could say that a key for a

in mind we could say that a key for a

in mind we could say that a key for a successful starting session or exercise

successful starting session or exercise

successful starting session or exercise routine could be tracked down to how

routine could be tracked down to how

routine could be tracked down to how music calms us making us more productive

music calms us making us more productive

music calms us making us more productive music increases the opening dopamine

music increases the opening dopamine

music increases the opening dopamine levels and electrical activity in the

levels and electrical activity in the

levels and electrical activity in the brain which in overall leads us to

brain which in overall leads us to

brain which in overall leads us to establish positive correlations between

establish positive correlations between

establish positive correlations between the music that we listen to and the

the music that we listen to and the

the music that we listen to and the activities that we do this might seem as

activities that we do this might seem as

activities that we do this might seem as something obvious for most of you since

something obvious for most of you since

something obvious for most of you since you’re probably able to experience it

you’re probably able to experience it

you’re probably able to experience it for son but the real secret here is how

for son but the real secret here is how

for son but the real secret here is how people who are aware what was already

people who are aware what was already

people who are aware what was already stated use music to the advantage

stated use music to the advantage

stated use music to the advantage leading us to consume more of certain

leading us to consume more of certain

leading us to consume more of certain products by influencing us to establish

products by influencing us to establish

products by influencing us to establish positive connections with the brand

positive connections with the brand

positive connections with the brand without us noticing it in the first

without us noticing it in the first

without us noticing it in the first place doctors that play music in their

place doctors that play music in their

place doctors that play music in their offices and Clinics tend to attract more

offices and Clinics tend to attract more

offices and Clinics tend to attract more clients since music makes their

clients since music makes their

clients since music makes their experience calmer and less painful not

experience calmer and less painful not

experience calmer and less painful not only do they attract more people but

only do they attract more people but

only do they attract more people but they also make their patients feel

they also make their patients feel

they also make their patients feel better in spite of their sickness the

better in spite of their sickness the

better in spite of their sickness the American Psychological Association did

American Psychological Association did

American Psychological Association did an experiment for 42 children out of

an experiment for 42 children out of

an experiment for 42 children out of centered 70 from 3 to 11 years of age

centered 70 from 3 to 11 years of age

centered 70 from 3 to 11 years of age listen to music while getting an IV

listen to music while getting an IV

listen to music while getting an IV inserted at the end of the exam the

inserted at the end of the exam the

inserted at the end of the exam the children that were able to listen to

children that were able to listen to

children that were able to listen to music reported less pain than the ones

music reported less pain than the ones

music reported less pain than the ones who didn’t in this case the lyrics

who didn’t in this case the lyrics

who didn’t in this case the lyrics radome or the simple sound of a song

radome or the simple sound of a song

radome or the simple sound of a song this connects people from how

this connects people from how

this connects people from how uncomfortable being in a doctor’s office

uncomfortable being in a doctor’s office

uncomfortable being in a doctor’s office might be

might be

might be making their experience less painful and

making their experience less painful and

making their experience less painful and more comfortable with this in mind

more comfortable with this in mind

more comfortable with this in mind doctors use the power of music as an

doctors use the power of music as an

doctors use the power of music as an instrument to increase their amount of

instrument to increase their amount of

instrument to increase their amount of patience by creating a better atmosphere

patience by creating a better atmosphere

patience by creating a better atmosphere in their workplace in a similar way

in their workplace in a similar way

in their workplace in a similar way music can lead people to make positive

music can lead people to make positive

music can lead people to make positive correlations between places and the

correlations between places and the

correlations between places and the music they listen to

music they listen to

music they listen to which is why restaurants and food

which is why restaurants and food

which is why restaurants and food outlets use playlists to their advantage

outlets use playlists to their advantage

outlets use playlists to their advantage for instance mood Media a company that

for instance mood Media a company that

for instance mood Media a company that specializes in combining site sent in

specializes in combining site sent in

specializes in combining site sent in audio-visual aids to improve consumers

audio-visual aids to improve consumers

audio-visual aids to improve consumers experiences published an article on how

experiences published an article on how

experiences published an article on how music can influence the time customers

music can influence the time customers

music can influence the time customers spend on restaurants according to mood

spend on restaurants according to mood

spend on restaurants according to mood media fast-paced music tend to excite

media fast-paced music tend to excite

media fast-paced music tend to excite customers making them eat faster while

customers making them eat faster while

customers making them eat faster while slower music encourages people to relax

slower music encourages people to relax

slower music encourages people to relax and eat slower making it more likely for

and eat slower making it more likely for

and eat slower making it more likely for them to consume extra courses such as

them to consume extra courses such as

them to consume extra courses such as dessert or coffee

dessert or coffee

dessert or coffee therefore restaurants who want to empty

therefore restaurants who want to empty

therefore restaurants who want to empty their tables faster to pay fast paced

their tables faster to pay fast paced

their tables faster to pay fast paced music all restaurants that want people

music all restaurants that want people

music all restaurants that want people to spend more money might play slow

to spend more money might play slow

to spend more money might play slow music in this way restaurants may use a

music in this way restaurants may use a

music in this way restaurants may use a specific playlist as a form of marketing

specific playlist as a form of marketing

specific playlist as a form of marketing since it can be used to influence

since it can be used to influence

since it can be used to influence consumption making the restaurant

consumption making the restaurant

consumption making the restaurant increase their profit without us

increase their profit without us

increase their profit without us noticing it furthermore music also has a

noticing it furthermore music also has a

noticing it furthermore music also has a power believe it or not to influence

power believe it or not to influence

power believe it or not to influence their shopping tendencies the beats per

their shopping tendencies the beats per

their shopping tendencies the beats per minute of certain song could either make

minute of certain song could either make

minute of certain song could either make us buy more or buy less depending on the

us buy more or buy less depending on the

us buy more or buy less depending on the mood that that song creates people could

mood that that song creates people could

mood that that song creates people could argue that if popular music is played

argue that if popular music is played

argue that if popular music is played then people’s mood would change making

then people’s mood would change making

then people’s mood would change making them shop more but a study conducted by

them shop more but a study conducted by

them shop more but a study conducted by smart retailer on the rear 2,000 pound

smart retailer on the rear 2,000 pound

smart retailer on the rear 2,000 pound at popular music tend to distract

at popular music tend to distract

at popular music tend to distract customers from the actual buying by

customers from the actual buying by

customers from the actual buying by making them concentrate on the song so

making them concentrate on the song so

making them concentrate on the song so in order to have an increment of sales

in order to have an increment of sales

in order to have an increment of sales Milliman inc proves through another

Milliman inc proves through another

Milliman inc proves through another study that unfamiliar background music

study that unfamiliar background music

study that unfamiliar background music makes customers spend about 34% more

makes customers spend about 34% more

makes customers spend about 34% more time buying and groceries in a

time buying and groceries in a

time buying and groceries in a supermarket

supermarket

supermarket so the real purpose of music being

so the real purpose of music being

so the real purpose of music being planning source isn’t just to make the

planning source isn’t just to make the

planning source isn’t just to make the consumers enjoy their shopping

consumers enjoy their shopping

consumers enjoy their shopping experience the hidden facet behind nice

experience the hidden facet behind nice

experience the hidden facet behind nice music is that through it

music is that through it

music is that through it this can increase their consumption

this can increase their consumption

this can increase their consumption reads the sacred is not only that music

reads the sacred is not only that music

reads the sacred is not only that music relaxes us and makes us more productive

relaxes us and makes us more productive

relaxes us and makes us more productive because you’re not know that but what is

because you’re not know that but what is

because you’re not know that but what is not as obvious is how music is being

not as obvious is how music is being

not as obvious is how music is being used in our day-to-day lives with the

used in our day-to-day lives with the

used in our day-to-day lives with the special purpose behind it the power of

special purpose behind it the power of

special purpose behind it the power of music has been silently underestimated

music has been silently underestimated

music has been silently underestimated in society but implicitly it is

in society but implicitly it is

in society but implicitly it is affecting our focus our emotions and

affecting our focus our emotions and

affecting our focus our emotions and even our decisions by training our brain

even our decisions by training our brain

even our decisions by training our brain into making positive connections between

into making positive connections between

into making positive connections between businesses and the music they play so

businesses and the music they play so

businesses and the music they play so next time you purchase clothes wait for

next time you purchase clothes wait for

next time you purchase clothes wait for an appointment at the doctor’s office or

an appointment at the doctor’s office or

an appointment at the doctor’s office or even have a nice meal should keep in

even have a nice meal should keep in

even have a nice meal should keep in mind that the music they play has a

mind that the music they play has a

mind that the music they play has a purpose other than to entertain you

purpose other than to entertain you

purpose other than to entertain you thank you

thank you

thank you [Applause]