Durable and durable dillon applied
in the corporate world
so you understood it we talk about rse
social or societal responsibility
companies
and I’m going to demonstrate to you that this topic
is a subject of innovation and
competitiveness
when preparing the intervention
with teams
in fact they told me you hold me
benjamin you have maybe three
questions that could guide you and
help structure his speech is this
that the subject of the rse is a subject of
competitiveness for business
is the subject there of the rse is a
business strategy topic
and then as we have some students
in the audience is what the future
business executives or future
managers I think we’re talking about high
will be involved in their actions
of everyday life by these subjects but I
take the bet in less than 15 minutes
answer these three questions
good already I cheat a little bit what
has only two questions for a
company considers a subject what
that they are and among others the
sustainable development as a
attractive subject it must be
competitive they need to be
creators of value and therefore new
economic models source of
lucrative dimension
before I started I wanted you
speak very quickly a little bit of
my background and who I am
seemed important
so you understood it I’m
consultant I accompany companies
for twenty years
now it does not show but if in
their transformation
but when I was a student but in
in the end I did not dream of being
consultant who dreams of being a consultant
frankly me the person who
I was inspired a lot it was
mister red cap one to two
but it is rather the central maybe
that you know him I hope that
you know him it’s the commander
cousteau jacques yves cousteau why
do they inspire me is it
inspired me a lot because we
has spoken a lot this night is someone
who thinks it’s outside the frame
it’s still the guy who told us
after the conquest of space
the next frontier is the
conquest of the oceans and so he has
invented underwater cities where there
had scientists
to succeed for months and months
to conquer this new world that
was the world of deep oceans
it’s also the person who invented
the regulator I imagine that can be
some of you are lucky enough to
scuba diving
if you go diving
underwater which allows you to
Breath underwater
well, it’s jacques yves cousteau who
So has that created this person
there inspired me a lot it was also
the first visionary of some
modern ecology ie that it
a little bit of popularizing the subject of
ecology popularize the subject of
the environment because it was a
from the first to his time realized
movies about ecology movies that
was mainstream so I went
a lot inspired by him
I’ve never been commander I’ve been
lieutenant in the national navy good
he did not want to keep me but that was
been pretty short but I became
biologist and more particularly
marine biologist so I have a lot
worked on this alga which is
behind me is an alga called
caulerpa taxifolia which in the years
90 was colonizing the
mediterranean finally it’s algae
there it was a new gives a
new information in a
ecosystem
it was initially a weak signal
people are being accounted for and
then all of a sudden since she was
tropical because it was there
in this ecosystem has become
invasive and no one else understood
how can you regulate it
could limit it and if I do a
parallel not so hazardous as that
with the business world
you realize that the company
it’s not at any time a
static organization this is not a
system
a company is an ecosystem is
a company interacts with a certain
number of weak signals that can
sometimes be new data and
this business is finally going to it’s going
manage employees she will handle
of providers she will interact with
Civil society
she will interact with ngo’s and if
you try to understand the interaction
a
company with all these worlds there and
well finally you are in the process of
touch the subject of the
sustainable development then it was necessary
choose three examples for you
demonstrate these topics there I’m going
start with a sector that you
know very well who is the sector
of the automotive industry
so in the industry sector
automobile all of a sudden I have the subject
sustainable development that arrives
and my first reaction is to say
well, I’m builders of
new vehicles newspapers etc and so I
will build new vehicles
but who are more respectful of
the environment
so I like to be more materials
recycled in my bodywork i’m going to m
I will manufacture them with less
less energy consumption of water
and then I’m going to make work my
engineers on the heart of the vehicle the
engine and so I’m going to make engines
hybrids and electric motors that
it’s great it’s the vision a little bit of
sustainable development I want to
say 1.0 of course it must be done
and of course the vehicle of tomorrow
it must be lighter and more
energy efficient and it’s a real
invention by cons what we try to
do with companies that we
accompany is to say yes but
it ‘s not other data to
take into account this subject in time
I do not know if you know but
which by the millions of you has the
driving license that’s what
I have students she do not know
wrong
the average age of the driving license in
France is 23 years ago a fortnight ago
of years we were around 18 19 years old
name slams the average age I allowed to
driving is steadily increasing
the statistics are very interesting
in your opinion, how old are you?
we buy a new vehicle
I come back to the builders
55 years old cars but you were
professions close is 55 years in
average that the French buy a
new vehicle
so when I’m a builder
automobile I still have two three
questions to ask me
in relation to these societal trends
these trends of used nor behind a
pictogram that symbolizes carsharing
of course in the automotive sector
my seaweed
thaler to my new situation comes
actors like blabla because we do
carpool my new gives my seaweed
and many actors like driver I’m going
able to rent my neighbor’s car
who stay all day on the
parking the neighbor signed up on
I need a vehicle
I’m going to rent his car and so
less and less be in the focus the
assignment to the ownership of vehicles
and so when the constructor
automobile realizes that the subject
sustainable development finally
upsets its economic model and
that his answer is not just about
the vehicle that was building
today but maybe a little bit more
in associations in
partnerships of a joint venture with
other actors from other start-ups then
the company understands the subject of the
sustainable development in another
industry the young man
dashing who is behind me and
perhaps the most enlightened of the bosses
companies that I know
we often talk to you about steve jobs
made breaks for me this is it
him the big man his name is ivan
chouinard and he’s the founder of a
company called Patagonia
I hope that some of you
know patagonia they make
clothes they make material
of climbed mountaineering and they’re going
chouinard was a precursor
topics of sustainable development
since he understood that he wanted a
different business model not
just because he was an ecologist
in the soul it’s because he knows
realize that it was a dimension
very important to take into account
in his company’s strategy his
new algae range to him his new
give it was that his collaborators
he had other interests
that now it’s crazy that ena
are parents but he likes to bring their
kids at school in the morning and a tale
there are recreational activities that sport
centers of interest and suddenly all
their life does not lie in the
sacrosanct companies so that can
do they go chouinard compared to
it be but a pointer to entry
of his business and he squeezes
bolts in terms of management either he
understands that this is a hyper trend
important that we do not work anymore
today as we worked at
the time in a production line
and that we must value
or that’s all it’s smart saint
individual divy that make a whole
collective intelligence
when you arrive at the premises of
patagonia in their headquarters in california
you have a big clock that you
gives tide times and in
do you have the best swamps for
go surf he even wrote a
book that says let my people go surfing
so let my collaborators go
surfer who has a book of management
corporate and who explains all these
topics there finally these are subjects
creativity of his collaborators he
does not want the time of presence of
employees in his company
he wants innovation pending
people are here and so one must come to
deal with its dimensions there another
example closer to home is
a company that is in niort which
is called the camif is historically the
it’s furniture that I sell to
officials of the teachers of the
profs
it was a little the heart of the model we have
all optimized a much of the
summer furniture made in china at
vietnam the call center was in Morocco
all streams was really optimized
as much as possible but eventually to
take a bit of an image of
link with the sea the business at the
lose and cap it gradually so well
that summer was on the brink of filing
balance sheet and in 2008 it was taken over
also by a business leader was
sat visionary a little crazy who
is emery jacquillat and emery
thought but it’s not possible
my new gives my seaweed to me
it’s about giving meaning to my
company or remember the rse for him
the rse was giving back meaning to my
business
they call themselves list declares itself
pdg gym teacher while when you
go back to these companies every
mornings you have gestures
warm-up for employees
precisely to encourage them to open a
little their neurons their chakras
to be much more productive
and so to actually emery is beautiful in a
strategy
long term relocation in France
of everything that can relocate
two years ago it was the call center
so he was able to create fifty
jobs in niort
now it’s most of
producers and production sites
who repatriates in France so he’s trying
to recreate value in his
business since he decided he
had to reproduce locally reproduce
in France
he even goes to the end of the subject
since it organizes a made in France of
the camif a tour of France and so you
can go and visit all
suppliers with whom he works
so when you are a customer and you
tell me I sign up next
angers
I know that such and such provider and
down they’ll open the doors they
will explain to you how is this
they make the furniture you go
buy tomorrow is so for him this
dimension was recreating meaning in
having French attention made
again I do not consider that
Made in France is better than
to manufacture elsewhere it’s all a
subject matter we can manufacture
elsewhere in trade dimensions
equitable reflection on
transport etc
but that’s the subject of another tedx
again so here is finally
my message tonight is to tell you
to be attentive to this alga when
we will talk about development
sustainable years we will talk to you about rse
well often there the guy is going to take a
LANL had little stress at will
take maintenance language yes
now and it’s new we are
was a little upset in
our way of working requires
we do differently and so on
Well, you have to understand it
contrary as an opportunity like
something new and it’s here
that you will find the innovations
the innovations breaking east and so my
algae that is called the caulerpa
taxifolia those who followed who was
considered even as the killer alga
in the Mediterranean and well in 2017
she self-regulating herself
to decrease and again
nobody knows why but
finally she was integrated into
an ecosystem
except that this ecosystem is new
and so that’s what we have to keep
the mind
and so to conclude some will see
our world in upheavals a world
in crisis I prefer to see him in
transition and you all in this room
you are a player in this transition
so coming out of the room are
actors of the transition and thanks to
you
[Applause]
”
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