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Myanmar is the world’s best tech test market | David Madden | TEDxYangon


last year at a village called kanji in

last year at a village called kanji in Burma now Myanmar there was a storm now

Burma now Myanmar there was a storm now

Burma now Myanmar there was a storm now Myanmar is no stranger to extreme

Myanmar is no stranger to extreme

Myanmar is no stranger to extreme weather droughts floods cyclones this

weather droughts floods cyclones this

weather droughts floods cyclones this country gets it all but even by me on my

country gets it all but even by me on my

country gets it all but even by me on my standards this storm was pretty crazy

standards this storm was pretty crazy

standards this storm was pretty crazy massive hail stones came pelting down at

massive hail stones came pelting down at

massive hail stones came pelting down at the end of it the village was a mess

the end of it the village was a mess

the end of it the village was a mess almost every roof had been ripped off or

almost every roof had been ripped off or

almost every roof had been ripped off or damaged even some goats had been killed

damaged even some goats had been killed

damaged even some goats had been killed after it was over the villagers took a

after it was over the villagers took a

after it was over the villagers took a deep breath began figuring out how to

deep breath began figuring out how to

deep breath began figuring out how to get some help but then suddenly within

get some help but then suddenly within

get some help but then suddenly within one hour help arrives and it keeps

one hour help arrives and it keeps

one hour help arrives and it keeps coming over the next few days more than

coming over the next few days more than

coming over the next few days more than 100 groups show up with rice and money

100 groups show up with rice and money

100 groups show up with rice and money even this guy a famous movie star comes

even this guy a famous movie star comes

even this guy a famous movie star comes to help how did this happen well after

to help how did this happen well after

to help how did this happen well after the storm few of the young kids in the

the storm few of the young kids in the

the storm few of the young kids in the village uploaded pictures to facebook

village uploaded pictures to facebook

village uploaded pictures to facebook the pictures went viral and people

the pictures went viral and people

the pictures went viral and people around the country sprang into action

around the country sprang into action

around the country sprang into action now in many ways this is a cool story

now in many ways this is a cool story

now in many ways this is a cool story a classic TED story but on the other

a classic TED story but on the other

a classic TED story but on the other hand really

hand really

hand really here we are living in a world where

here we are living in a world where

here we are living in a world where extreme weather events like this already

extreme weather events like this already

extreme weather events like this already happen all the time

happen all the time

happen all the time and they’re going to happen even more

and they’re going to happen even more

and they’re going to happen even more and the best tech tool we have is

and the best tech tool we have is

and the best tech tool we have is Facebook we live in a world full of

Facebook we live in a world full of

Facebook we live in a world full of really serious problems and what are our

really serious problems and what are our

really serious problems and what are our best minds in technology working on apps

best minds in technology working on apps

best minds in technology working on apps with funny filters subscription

with funny filters subscription

with funny filters subscription toothbrushes $400 machines that squeeze

toothbrushes $400 machines that squeeze

toothbrushes $400 machines that squeeze packets of juice slower than you can

packets of juice slower than you can

packets of juice slower than you can with your own hands for many years we’ve

with your own hands for many years we’ve

with your own hands for many years we’ve talked about the potential of technology

talked about the potential of technology

talked about the potential of technology to improve the lives of people around

to improve the lives of people around

to improve the lives of people around the world now obviously technology is

the world now obviously technology is

the world now obviously technology is not a panacea but it is true the

not a panacea but it is true the

not a panacea but it is true the potential is enormous especially today

potential is enormous especially today

potential is enormous especially today technology has never been faster never

technology has never been faster never

technology has never been faster never been smarter and never been cheaper and

been smarter and never been cheaper and

been smarter and never been cheaper and yet we’ve failed

yet we’ve failed

yet we’ve failed to come up with solutions for even a

to come up with solutions for even a

to come up with solutions for even a fraction of the challenges we face

fraction of the challenges we face

fraction of the challenges we face there’s a few good examples but nowhere

there’s a few good examples but nowhere

there’s a few good examples but nowhere near what we need the reasons for this

near what we need the reasons for this

near what we need the reasons for this are pretty well known the things that

are pretty well known the things that

are pretty well known the things that are problems in Silicon Valley and other

are problems in Silicon Valley and other

are problems in Silicon Valley and other big tech centers aren’t the same

big tech centers aren’t the same

big tech centers aren’t the same problems that people face in the poorest

problems that people face in the poorest

problems that people face in the poorest parts of the world the real problem is

parts of the world the real problem is

parts of the world the real problem is that the smartest minds in technology

that the smartest minds in technology

that the smartest minds in technology are not working on the most important

are not working on the most important

are not working on the most important problems but here’s the thing in

problems but here’s the thing in

problems but here’s the thing in developing countries technology could be

developing countries technology could be

developing countries technology could be transformative in ways that it almost

transformative in ways that it almost

transformative in ways that it almost never ears in developed countries it’s

never ears in developed countries it’s

never ears in developed countries it’s nice

nice

nice to get your taxi 5 minutes faster

to get your taxi 5 minutes faster

to get your taxi 5 minutes faster especially when it’s raining outside but

especially when it’s raining outside but

especially when it’s raining outside but imagine you’re a poor farmer struggling

imagine you’re a poor farmer struggling

imagine you’re a poor farmer struggling to feed your family and that tropical

to feed your family and that tropical

to feed your family and that tropical rain is washing away all your crops your

rain is washing away all your crops your

rain is washing away all your crops your entire livelihood it could change your

entire livelihood it could change your

entire livelihood it could change your life if you could use your smartphone to

life if you could use your smartphone to

life if you could use your smartphone to buy micro insurance Silicon Valley’s

buy micro insurance Silicon Valley’s

buy micro insurance Silicon Valley’s problem problem isn’t just a problem

problem problem isn’t just a problem

problem problem isn’t just a problem it’s a massive missed opportunity as

it’s a massive missed opportunity as

it’s a massive missed opportunity as many shampoo companies and microfinance

many shampoo companies and microfinance

many shampoo companies and microfinance organizations have already shown there’s

organizations have already shown there’s

organizations have already shown there’s great business to be done meeting the

great business to be done meeting the

great business to be done meeting the needs of people who live outside the

needs of people who live outside the

needs of people who live outside the rich world in many ways technology

rich world in many ways technology

rich world in many ways technology companies are even better positioned to

companies are even better positioned to

companies are even better positioned to tap tap into this fortune at the bottom

tap tap into this fortune at the bottom

tap tap into this fortune at the bottom of the pyramid digital products like

of the pyramid digital products like

of the pyramid digital products like mobile money don’t care about rough

mobile money don’t care about rough

mobile money don’t care about rough roads and bad weather so this is an

roads and bad weather so this is an

roads and bad weather so this is an exciting opportunity technology could be

exciting opportunity technology could be

exciting opportunity technology could be used to really improve people’s lives

used to really improve people’s lives

used to really improve people’s lives and to build successful businesses the

and to build successful businesses the

and to build successful businesses the question is how would you seize this

question is how would you seize this

question is how would you seize this opportunity now that’s a big question

opportunity now that’s a big question

opportunity now that’s a big question but I think the part of the answer is to

but I think the part of the answer is to

but I think the part of the answer is to really get out into these places

really get out into these places

really get out into these places wouldn’t it be great to really spend

wouldn’t it be great to really spend

wouldn’t it be great to really spend time understanding what the serious

time understanding what the serious

time understanding what the serious problems are facing the next billion and

problems are facing the next billion and

problems are facing the next billion and then build solutions to those problems

so what if you’re serious about this

so what if you’re serious about this where would you start

where would you start

where would you start ideally you’d want to go somewhere where

ideally you’d want to go somewhere where

ideally you’d want to go somewhere where not only could technology have a big

not only could technology have a big

not only could technology have a big impact but where what have you develop

impact but where what have you develop

impact but where what have you develop could potentially be used elsewhere

well what about that place that used

well what about that place that used Facebook as a disaster response system

Facebook as a disaster response system

Facebook as a disaster response system Myanmar super interesting country after

Myanmar super interesting country after

Myanmar super interesting country after five decades of military rule it’s

five decades of military rule it’s

five decades of military rule it’s finally opening up Myanmar has a lot in

finally opening up Myanmar has a lot in

finally opening up Myanmar has a lot in common with other countries where

common with other countries where

common with other countries where technology could potentially be

technology could potentially be

technology could potentially be transformative conflicts and lack of

transformative conflicts and lack of

transformative conflicts and lack of democracy of held the country back

democracy of held the country back

democracy of held the country back decades of underinvestment mean that

decades of underinvestment mean that

decades of underinvestment mean that infrastructure and health and education

infrastructure and health and education

infrastructure and health and education systems need a ton of work there’s been

systems need a ton of work there’s been

systems need a ton of work there’s been an over reliance on natural resources

an over reliance on natural resources

an over reliance on natural resources and the economy is still largely

and the economy is still largely

and the economy is still largely agriculture based but there’s one way in

agriculture based but there’s one way in

agriculture based but there’s one way in which this country differs from these

which this country differs from these

which this country differs from these other countries Myanmar is in the midst

other countries Myanmar is in the midst

other countries Myanmar is in the midst of a connectivity revolution for a long

of a connectivity revolution for a long

of a connectivity revolution for a long time the country used to have rates of

time the country used to have rates of

time the country used to have rates of mobile and Internet penetration lower

mobile and Internet penetration lower

mobile and Internet penetration lower than even North Korea it’s no mystery

than even North Korea it’s no mystery

than even North Korea it’s no mystery why when I moved to Myanmar five years

why when I moved to Myanmar five years

why when I moved to Myanmar five years ago my sim card cost two hundred and

ago my sim card cost two hundred and

ago my sim card cost two hundred and fifty dollars but then the country

fifty dollars but then the country

fifty dollars but then the country opened up its telecommunications market

opened up its telecommunications market

opened up its telecommunications market suddenly SIM cards were just a dollar

suddenly SIM cards were just a dollar

suddenly SIM cards were just a dollar fifty and almost overnight

fifty and almost overnight

fifty and almost overnight Myanmar came online indeed no other

Myanmar came online indeed no other

Myanmar came online indeed no other country in history has gone so quickly

country in history has gone so quickly

country in history has gone so quickly from being almost completely

from being almost completely

from being almost completely disconnected to almost completely

disconnected to almost completely

disconnected to almost completely connected and it’s not just any form of

connected and it’s not just any form of

connected and it’s not just any form of connectivity Myanmar has leapfrogged

connectivity Myanmar has leapfrogged

connectivity Myanmar has leapfrogged straight to smartphones and data there’s

straight to smartphones and data there’s

straight to smartphones and data there’s now more active SIM cards than people in

now more active SIM cards than people in

now more active SIM cards than people in Myanmar

Myanmar

Myanmar most of those SIM cards are in

most of those SIM cards are in

most of those SIM cards are in smartphones because smart phones are

smartphones because smart phones are

smartphones because smart phones are dirt cheap I bought this one just the

dirt cheap I bought this one just the

dirt cheap I bought this one just the other day for twenty three dollars the

other day for twenty three dollars the

other day for twenty three dollars the speed of adoption is breathtaking

speed of adoption is breathtaking

speed of adoption is breathtaking the messaging app viber already has 37

the messaging app viber already has 37

the messaging app viber already has 37 million registered users Facebook 15

million registered users Facebook 15

million registered users Facebook 15 million video streaming services like

million video streaming services like

million video streaming services like Netflix and iflix are in country so to a

Netflix and iflix are in country so to a

Netflix and iflix are in country so to a ride-hailing giants like uber and grab

ride-hailing giants like uber and grab

ride-hailing giants like uber and grab taxi Myanmar may have been late to the

taxi Myanmar may have been late to the

taxi Myanmar may have been late to the internet party but it’s tearing up the

internet party but it’s tearing up the

internet party but it’s tearing up the dance floor now now Myanmar is obviously

dance floor now now Myanmar is obviously

dance floor now now Myanmar is obviously not the first developing country to

not the first developing country to

not the first developing country to discover mobile phones why does this

discover mobile phones why does this

discover mobile phones why does this leapfrog to smartphones and data matter

leapfrog to smartphones and data matter

leapfrog to smartphones and data matter well there’s a massive difference

well there’s a massive difference

well there’s a massive difference between smart phones and those

between smart phones and those

between smart phones and those old-school Mobile’s these things are

old-school Mobile’s these things are

old-school Mobile’s these things are powerful really powerful even this $23

powerful really powerful even this $23

powerful really powerful even this $23 smartphone has more power than the

smartphone has more power than the

smartphone has more power than the computer that put the first man on the

computer that put the first man on the

computer that put the first man on the moon so imagine that you wanted to

moon so imagine that you wanted to

moon so imagine that you wanted to figure out how to use smart phones to

figure out how to use smart phones to

figure out how to use smart phones to help people when the health system is

help people when the health system is

help people when the health system is really weak or how you could use mobile

really weak or how you could use mobile

really weak or how you could use mobile data to improve kids educational

data to improve kids educational

data to improve kids educational experiences well maybe how government

experiences well maybe how government

experiences well maybe how government could use smart phones to better service

could use smart phones to better service

could use smart phones to better service people the ability of smart phones in

people the ability of smart phones in

people the ability of smart phones in Myanmar makes it a great place to test

Myanmar makes it a great place to test

Myanmar makes it a great place to test these ideas and here’s the big thing

these ideas and here’s the big thing

these ideas and here’s the big thing tech products that solve big problems in

tech products that solve big problems in

tech products that solve big problems in Myanmar could potentially be used to

Myanmar could potentially be used to

Myanmar could potentially be used to solve similar problems in other

solve similar problems in other

solve similar problems in other developing countries Myanmar may well be

developing countries Myanmar may well be

developing countries Myanmar may well be the best test market in the world for

the best test market in the world for

the best test market in the world for bottom of the pyramid tech solutions now

bottom of the pyramid tech solutions now

bottom of the pyramid tech solutions now this might seem counterintuitive

this might seem counterintuitive

this might seem counterintuitive normally with Myanmar people look from

normally with Myanmar people look from

normally with Myanmar people look from the outside in oh me I’m not sure do

the outside in oh me I’m not sure do

the outside in oh me I’m not sure do what this country did Oh

what this country did Oh

what this country did Oh Myanmar should learn from this country

Myanmar should learn from this country

Myanmar should learn from this country but this is one way in which Myanmar is

but this is one way in which Myanmar is

but this is one way in which Myanmar is ahead of every single other developing

ahead of every single other developing

ahead of every single other developing country

look at this chart this chart compares

look at this chart this chart compares countries smartphone penetration rates

countries smartphone penetration rates

countries smartphone penetration rates based on the purchasing powers of the

based on the purchasing powers of the

based on the purchasing powers of the citizens the percentage of phones in

citizens the percentage of phones in

citizens the percentage of phones in Myanmar the smartphone’s is way way

Myanmar the smartphone’s is way way

Myanmar the smartphone’s is way way higher than any other developing country

higher than any other developing country

higher than any other developing country where people have similar purchasing

where people have similar purchasing

where people have similar purchasing powers and it’s even ahead of countries

powers and it’s even ahead of countries

powers and it’s even ahead of countries that are much much richer like Thailand

that are much much richer like Thailand

that are much much richer like Thailand and China Myanmar is ideally placed to

and China Myanmar is ideally placed to

and China Myanmar is ideally placed to do a digital leapfrog it could use

do a digital leapfrog it could use

do a digital leapfrog it could use technology to jump ahead to accelerate

technology to jump ahead to accelerate

technology to jump ahead to accelerate growth and development and what’s

growth and development and what’s

growth and development and what’s exciting for the rest of the world is

exciting for the rest of the world is

exciting for the rest of the world is that smart simple low-cost tech products

that smart simple low-cost tech products

that smart simple low-cost tech products that are tested and succeed here could

that are tested and succeed here could

that are tested and succeed here could potentially be used by these other

potentially be used by these other

potentially be used by these other countries when they catch up with

countries when they catch up with

countries when they catch up with Myanmar Myanmar used to be the rice bowl

Myanmar Myanmar used to be the rice bowl

Myanmar Myanmar used to be the rice bowl of Asia but what if the new Myanmar was

of Asia but what if the new Myanmar was

of Asia but what if the new Myanmar was serving up more than just rice one of

serving up more than just rice one of

serving up more than just rice one of the new Myanmar was cooking up cool tech

the new Myanmar was cooking up cool tech

the new Myanmar was cooking up cool tech solutions for other developing countries

solutions for other developing countries

solutions for other developing countries Myanmar could be the tech test kitchen

Myanmar could be the tech test kitchen

Myanmar could be the tech test kitchen for the next billion right now it’s

for the next billion right now it’s

for the next billion right now it’s early days in the world’s best bottom of

early days in the world’s best bottom of

early days in the world’s best bottom of the pyramid tech test market but already

the pyramid tech test market but already

the pyramid tech test market but already we can catch a glimpse of the potential

we can catch a glimpse of the potential

we can catch a glimpse of the potential there’s a fin tech company that’s

there’s a fin tech company that’s

there’s a fin tech company that’s leveraging smartphones to provide

leveraging smartphones to provide

leveraging smartphones to provide protection some Yama’s most vulnerable

protection some Yama’s most vulnerable

protection some Yama’s most vulnerable people from the many shocks they face

people from the many shocks they face

people from the many shocks they face like that crazy hailstorm back in congee

like that crazy hailstorm back in congee

like that crazy hailstorm back in congee there’s an EdTech project that’s using

there’s an EdTech project that’s using

there’s an EdTech project that’s using the mobile network infrastructure to

the mobile network infrastructure to

the mobile network infrastructure to live broadcasts high quality teaching to

live broadcasts high quality teaching to

live broadcasts high quality teaching to schools that serve underprivileged

schools that serve underprivileged

schools that serve underprivileged children in the most remote parts of the

children in the most remote parts of the

children in the most remote parts of the country hundreds of thousand

country hundreds of thousand

country hundreds of thousand of people used a civic tech app to get

of people used a civic tech app to get

of people used a civic tech app to get critical information to participate in

critical information to participate in

critical information to participate in the country’s historic elections in 2015

the country’s historic elections in 2015

the country’s historic elections in 2015 but my favorite example is a maternal

but my favorite example is a maternal

but my favorite example is a maternal and child health app called may mean

and child health app called may mean

and child health app called may mean mums and young kids face tough odds in

mums and young kids face tough odds in

mums and young kids face tough odds in Myanmar the country has the worst

Myanmar the country has the worst

Myanmar the country has the worst maternal mortality rate and the worst

maternal mortality rate and the worst

maternal mortality rate and the worst under-five mortality rate of any country

under-five mortality rate of any country

under-five mortality rate of any country in Southeast Asia now trying to use

in Southeast Asia now trying to use

in Southeast Asia now trying to use mobile phones to help pregnant women is

mobile phones to help pregnant women is

mobile phones to help pregnant women is not new but there’s a massive difference

not new but there’s a massive difference

not new but there’s a massive difference between what you can do with a

between what you can do with a

between what you can do with a smartphone and those old-school mobiles

watching a video engaging with

watching a video engaging with interactive content on the touchscreen

interactive content on the touchscreen

interactive content on the touchscreen chatting with other pregnant women using

chatting with other pregnant women using

chatting with other pregnant women using location services to get emergency help

location services to get emergency help

location services to get emergency help these are much richer more powerful

these are much richer more powerful

these are much richer more powerful experiences than just getting a text

experiences than just getting a text

experiences than just getting a text message or voice recorded message all of

message or voice recorded message all of

message or voice recorded message all of these products are tackling problems

these products are tackling problems

these products are tackling problems that exist not just in Myanmar if these

that exist not just in Myanmar if these

that exist not just in Myanmar if these products can be effective here then

products can be effective here then

products can be effective here then there’s potential to take them or at the

there’s potential to take them or at the

there’s potential to take them or at the very least the learnings from them to

very least the learnings from them to

very least the learnings from them to other places where they could have a big

other places where they could have a big

other places where they could have a big impact as I said it’s early days in the

impact as I said it’s early days in the

impact as I said it’s early days in the world’s best tech test market the golden

world’s best tech test market the golden

world’s best tech test market the golden land is not the silicon pagoda just yet

land is not the silicon pagoda just yet

land is not the silicon pagoda just yet but already there’s some insights to be

but already there’s some insights to be

but already there’s some insights to be gleaned so what can we learn firstly we

gleaned so what can we learn firstly we

gleaned so what can we learn firstly we should focus on big important problems

should focus on big important problems

should focus on big important problems every day around the world 830 women die

every day around the world 830 women die

every day around the world 830 women die during childbirth or from complications

during childbirth or from complications

during childbirth or from complications with their pregnancy if technology could

with their pregnancy if technology could

with their pregnancy if technology could be used to drive down these numbers that

be used to drive down these numbers that

be used to drive down these numbers that would genuinely make the world a better

would genuinely make the world a better

would genuinely make the world a better place

place

place secondly we can see the value of

secondly we can see the value of

secondly we can see the value of developing solutions

developing solutions

developing solutions uses the latest version of maymay is

uses the latest version of maymay is

uses the latest version of maymay is almost completely different to the

almost completely different to the

almost completely different to the version that launched in 2015 the

version that launched in 2015 the

version that launched in 2015 the improvements are the results of

improvements are the results of

improvements are the results of literally thousands of interviews that

literally thousands of interviews that

literally thousands of interviews that the company which is based in Yangon not

the company which is based in Yangon not

the company which is based in Yangon not Silicon Valley has conducted with mums

Silicon Valley has conducted with mums

Silicon Valley has conducted with mums thirdly partnerships really help the

thirdly partnerships really help the

thirdly partnerships really help the only reason that election app got so

only reason that election app got so

only reason that election app got so many users in less than one month was it

many users in less than one month was it

many users in less than one month was it hundreds of civic education volunteers

hundreds of civic education volunteers

hundreds of civic education volunteers were running around the country sharing

were running around the country sharing

were running around the country sharing it with voters

it with voters

it with voters finally we always need to remember it’s

finally we always need to remember it’s

finally we always need to remember it’s not about the tech many people think all

not about the tech many people think all

not about the tech many people think all you need to do is just build an app

you need to do is just build an app

you need to do is just build an app that’s probably the easiest part in

that’s probably the easiest part in

that’s probably the easiest part in developing markets it’s especially

developing markets it’s especially

developing markets it’s especially important to think through all the

important to think through all the

important to think through all the challenges distribution updates payments

challenges distribution updates payments

challenges distribution updates payments getting quality feedback from your users

getting quality feedback from your users

getting quality feedback from your users no doubt there will be many more

no doubt there will be many more

no doubt there will be many more insights to be learned from Myanmar in

insights to be learned from Myanmar in

insights to be learned from Myanmar in the coming years but already we can see

the coming years but already we can see

the coming years but already we can see how important this work could be and how

how important this work could be and how

how important this work could be and how much could be learned in this market so

much could be learned in this market so

much could be learned in this market so think about it if you want to do really

think about it if you want to do really

think about it if you want to do really cool things with technology or have a

cool things with technology or have a

cool things with technology or have a big impact on the world or ideally both

big impact on the world or ideally both

big impact on the world or ideally both dream big use your skills to build

dream big use your skills to build

dream big use your skills to build technology products that solve the

technology products that solve the

technology products that solve the world’s most pressing problems and when

world’s most pressing problems and when

world’s most pressing problems and when you do start in the world’s best tech

you do start in the world’s best tech

you do start in the world’s best tech test market Miyama

[Applause]

[Applause] [Music]

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