hello everyone it’s Evan Carmichael welcome to another webinar it just
welcome to another webinar it just
welcome to another webinar it just turned eight o’clock and so I’m ready to
turned eight o’clock and so I’m ready to
turned eight o’clock and so I’m ready to go I’m excited to have you guys here on
go I’m excited to have you guys here on
go I’m excited to have you guys here on board this is the first one that I’ve
board this is the first one that I’ve
board this is the first one that I’ve done through Google+ to the hangouts and
done through Google+ to the hangouts and
done through Google+ to the hangouts and so it’ll be an interesting experience
so it’ll be an interesting experience
so it’ll be an interesting experience and I’m looking forward to your feedback
and I’m looking forward to your feedback
and I’m looking forward to your feedback if you like it or not I first a grand
if you like it or not I first a grand
if you like it or not I first a grand wall to Beal that and ask questions you
wall to Beal that and ask questions you
wall to Beal that and ask questions you can see there at the bottom of the slide
can see there at the bottom of the slide
can see there at the bottom of the slide if you tweet any question with the
if you tweet any question with the
if you tweet any question with the hashtag ask Evan I’m going to be
hashtag ask Evan I’m going to be
hashtag ask Evan I’m going to be monitoring that throughout the next hour
monitoring that throughout the next hour
monitoring that throughout the next hour looking for your questions and I really
looking for your questions and I really
looking for your questions and I really enjoy answering them for you so
enjoy answering them for you so
enjoy answering them for you so hopefully you guys will have some
hopefully you guys will have some
hopefully you guys will have some interesting questions for me to answer
interesting questions for me to answer
interesting questions for me to answer there and that will be on every slide so
there and that will be on every slide so
there and that will be on every slide so we’ll we’ll have a little bit of time at
we’ll we’ll have a little bit of time at
we’ll we’ll have a little bit of time at the end to answer questions but also if
the end to answer questions but also if
the end to answer questions but also if something comes up as we go through and
something comes up as we go through and
something comes up as we go through and you have a question just feel free to
you have a question just feel free to
you have a question just feel free to send that tweet out with the ask Evan
send that tweet out with the ask Evan
send that tweet out with the ask Evan hashtag so welcome to another webinar
hashtag so welcome to another webinar
hashtag so welcome to another webinar again it’s exciting to have you guys
again it’s exciting to have you guys
again it’s exciting to have you guys here I just came back from another event
here I just came back from another event
here I just came back from another event it was a fundraising event for
it was a fundraising event for
it was a fundraising event for Alzheimer’s where again I was talking
Alzheimer’s where again I was talking
Alzheimer’s where again I was talking about the same topic of building a
about the same topic of building a
about the same topic of building a marketing machine seems to be a popular
marketing machine seems to be a popular
marketing machine seems to be a popular topic in one that entrepreneurs really
topic in one that entrepreneurs really
topic in one that entrepreneurs really care about and it was awesome to see
care about and it was awesome to see
care about and it was awesome to see people kind of face to facing and help
people kind of face to facing and help
people kind of face to facing and help them with their challenges and now I’m
them with their challenges and now I’m
them with their challenges and now I’m excited to be here with all of you and
excited to be here with all of you and
excited to be here with all of you and try to help you guys out as well so you
try to help you guys out as well so you
try to help you guys out as well so you cannot build a successful business
cannot build a successful business
cannot build a successful business without having a well-oiled sales and
without having a well-oiled sales and
without having a well-oiled sales and marketing machine and that sucks it
marketing machine and that sucks it
marketing machine and that sucks it sucks because most entrepreneurs are not
sucks because most entrepreneurs are not
sucks because most entrepreneurs are not great at sales and marketing you may be
great at sales and marketing you may be
great at sales and marketing you may be really good at what you do and I hope
really good at what you do and I hope
really good at what you do and I hope you’re really good at what you do I hope
you’re really good at what you do I hope
you’re really good at what you do I hope you’re one of the best at what you do in
you’re one of the best at what you do in
you’re one of the best at what you do in the world that’s how you can get success
the world that’s how you can get success
the world that’s how you can get success as an entrepreneur but that’s not enough
as an entrepreneur but that’s not enough
as an entrepreneur but that’s not enough you also have to be out there talking
you also have to be out there talking
you also have to be out there talking about yourself promoting your business
about yourself promoting your business
about yourself promoting your business and that’s the other side of it so it’s
and that’s the other side of it so it’s
and that’s the other side of it so it’s not
not
not being great at what you do you have to
being great at what you do you have to
being great at what you do you have to get people to find out about you and I
get people to find out about you and I
get people to find out about you and I have a lot of people come to me and say
have a lot of people come to me and say
have a lot of people come to me and say I’m really good at what I do i I really
I’m really good at what I do i I really
I’m really good at what I do i I really help people I i love my business i love
help people I i love my business i love
help people I i love my business i love seeing the smiles on the people’s faces
seeing the smiles on the people’s faces
seeing the smiles on the people’s faces when they see that i’ve helped them and
when they see that i’ve helped them and
when they see that i’ve helped them and i just wish people would know about me I
i just wish people would know about me I
i just wish people would know about me I wish is a way for people just to say my
wish is a way for people just to say my
wish is a way for people just to say my name and how people come to my website
name and how people come to my website
name and how people come to my website and check me out so they have to spend
and check me out so they have to spend
and check me out so they have to spend all this time doing the marketing myself
all this time doing the marketing myself
all this time doing the marketing myself and I know it’s a big frustration the
and I know it’s a big frustration the
and I know it’s a big frustration the first realization here is that it’s not
first realization here is that it’s not
first realization here is that it’s not it’s not on them you can’t blame the
it’s not on them you can’t blame the
it’s not on them you can’t blame the world it’s not their fault that they
world it’s not their fault that they
world it’s not their fault that they don’t know about you it’s on you it’s up
don’t know about you it’s on you it’s up
don’t know about you it’s on you it’s up to you to get out there and market
to you to get out there and market
to you to get out there and market yourself and promote your business
yourself and promote your business
yourself and promote your business because the cover is not coming this is
because the cover is not coming this is
because the cover is not coming this is on you to go out and do and you can do
on you to go out and do and you can do
on you to go out and do and you can do it and today we’re going to talk about
it and today we’re going to talk about
it and today we’re going to talk about ways that you can do it a quick little
ways that you can do it a quick little
ways that you can do it a quick little story but myself I’m not the world’s
story but myself I’m not the world’s
story but myself I’m not the world’s greatest networker or salesman I guess
greatest networker or salesman I guess
greatest networker or salesman I guess I’m a little shy or a little introverted
I’m a little shy or a little introverted
I’m a little shy or a little introverted I’m not the kind of guy who would go
I’m not the kind of guy who would go
I’m not the kind of guy who would go into an event and introduced myself to
into an event and introduced myself to
into an event and introduced myself to everybody and hand up my business card
everybody and hand up my business card
everybody and hand up my business card and say hey you have to do business with
and say hey you have to do business with
and say hey you have to do business with me I won’t sit down on the on on a plane
me I won’t sit down on the on on a plane
me I won’t sit down on the on on a plane and talk to the guy next to me and talk
and talk to the guy next to me and talk
and talk to the guy next to me and talk about my business and I that can hurt
about my business and I that can hurt
about my business and I that can hurt you know that that’s definitely
you know that that’s definitely
you know that that’s definitely something I can limit me as an
something I can limit me as an
something I can limit me as an entrepreneur and so instead of you know
entrepreneur and so instead of you know
entrepreneur and so instead of you know giving up instead of failing with my
giving up instead of failing with my
giving up instead of failing with my company I had to find a different way to
company I had to find a different way to
company I had to find a different way to stay I had to find a different way to
stay I had to find a different way to
stay I had to find a different way to operate and if it wasn’t going to be me
operate and if it wasn’t going to be me
operate and if it wasn’t going to be me going out and finding people that I had
going out and finding people that I had
going out and finding people that I had to find a way to get them to come to me
to find a way to get them to come to me
to find a way to get them to come to me and that’s why I created this marketing
and that’s why I created this marketing
and that’s why I created this marketing machine program and these are the
machine program and these are the
machine program and these are the systems and tools that I use to help
systems and tools that I use to help
systems and tools that I use to help myself be a magnet for new business so
myself be a magnet for new business so
myself be a magnet for new business so I’m not out networking and doing cold
I’m not out networking and doing cold
I’m not out networking and doing cold calls instead people are finding me
calls instead people are finding me
calls instead people are finding me and wanting to work with me and I find
and wanting to work with me and I find
and wanting to work with me and I find that people who do that are more likely
that people who do that are more likely
that people who do that are more likely to become a customer buy more refer
to become a customer buy more refer
to become a customer buy more refer friends and be more of an ideal fit for
friends and be more of an ideal fit for
friends and be more of an ideal fit for what I’m doing you know you could be a
what I’m doing you know you could be a
what I’m doing you know you could be a great networker in sales person that’s
great networker in sales person that’s
great networker in sales person that’s awesome but today we’re going to be
awesome but today we’re going to be
awesome but today we’re going to be talking about building that marking
talking about building that marking
talking about building that marking machine and getting people to find you
machine and getting people to find you
machine and getting people to find you so let’s get through this presentation
so let’s get through this presentation
so let’s get through this presentation and again if you guys have any questions
and again if you guys have any questions
and again if you guys have any questions feel free to send a tweet with the ASCAP
feel free to send a tweet with the ASCAP
feel free to send a tweet with the ASCAP and hashtag and I will be happy to
and hashtag and I will be happy to
and hashtag and I will be happy to answer it for you so a little bit about
answer it for you so a little bit about
answer it for you so a little bit about me you guys found me somehow if you’re
me you guys found me somehow if you’re
me you guys found me somehow if you’re on my newsletter list or twitter twitter
on my newsletter list or twitter twitter
on my newsletter list or twitter twitter page or Google Plus whoever you found me
page or Google Plus whoever you found me
page or Google Plus whoever you found me hello nice to meet you i’m evan i love
hello nice to meet you i’m evan i love
hello nice to meet you i’m evan i love entrepreneurs my goal is help a billion
entrepreneurs my goal is help a billion
entrepreneurs my goal is help a billion entrepreneurs through the website and
entrepreneurs through the website and
entrepreneurs through the website and through these presentations a quick
through these presentations a quick
through these presentations a quick little background when I was 19 I had a
little background when I was 19 I had a
little background when I was 19 I had a biotech software company built it up
biotech software company built it up
biotech software company built it up sold it when I was 22 I was a venture
sold it when I was 22 I was a venture
sold it when I was 22 I was a venture capitalist helping entrepreneurs grow
capitalist helping entrepreneurs grow
capitalist helping entrepreneurs grow their business and we raised half a
their business and we raised half a
their business and we raised half a million to 15 million dollars for
million to 15 million dollars for
million to 15 million dollars for companies looking to expand a few
companies looking to expand a few
companies looking to expand a few miscellaneous facts have helped set two
miscellaneous facts have helped set two
miscellaneous facts have helped set two World Records I work 20 hours a week I
World Records I work 20 hours a week I
World Records I work 20 hours a week I use a stand-up desk I write a vespa I
use a stand-up desk I write a vespa I
use a stand-up desk I write a vespa I help raise funds for Kiva which is a
help raise funds for Kiva which is a
help raise funds for Kiva which is a organization that helps entrepreneurs in
organization that helps entrepreneurs in
organization that helps entrepreneurs in developing countries we’ve helped fund
developing countries we’ve helped fund
developing countries we’ve helped fund 3,000 of them so far create a line of
3,000 of them so far create a line of
3,000 of them so far create a line of entrepreneur trading cards graduated
entrepreneur trading cards graduated
entrepreneur trading cards graduated from U of T University Renault and enjoy
from U of T University Renault and enjoy
from U of T University Renault and enjoy salsa dancing be in the DJ and the
salsa dancing be in the DJ and the
salsa dancing be in the DJ and the Toronto Blue Jays looks like we have a
Toronto Blue Jays looks like we have a
Toronto Blue Jays looks like we have a good team this year and so excited for
good team this year and so excited for
good team this year and so excited for all your baseball fans out there so
all your baseball fans out there so
all your baseball fans out there so that’s a little bit about me quick thing
that’s a little bit about me quick thing
that’s a little bit about me quick thing about the questions again as they come
about the questions again as they come
about the questions again as they come feel free to tweet with the escapement
feel free to tweet with the escapement
feel free to tweet with the escapement hashtag and I’ll also try to answer some
hashtag and I’ll also try to answer some
hashtag and I’ll also try to answer some at the end but feel free to send them in
at the end but feel free to send them in
at the end but feel free to send them in as we come as I’m monitoring it from my
as we come as I’m monitoring it from my
as we come as I’m monitoring it from my dashboard here so in the last webinar
dashboard here so in the last webinar
dashboard here so in the last webinar that we did I’ve talked about the first
that we did I’ve talked about the first
that we did I’ve talked about the first five strategies for building the
five strategies for building the
five strategies for building the marketing machine just a quick recap
marketing machine just a quick recap
marketing machine just a quick recap number one is over different like crazy
number one is over different like crazy
number one is over different like crazy so whatever you’re doing for your
so whatever you’re doing for your
so whatever you’re doing for your existing customers find a way to go way
existing customers find a way to go way
existing customers find a way to go way above and beyond expectations way beyond
above and beyond expectations way beyond
above and beyond expectations way beyond what they ever thought you were going to
what they ever thought you were going to
what they ever thought you were going to do for them to
do for them to
do for them to wow them with your service because
wow them with your service because
wow them with your service because they’re going to be more likely to come
they’re going to be more likely to come
they’re going to be more likely to come back buy more refer more clients on to
back buy more refer more clients on to
back buy more refer more clients on to you and it’s a great way to build your
you and it’s a great way to build your
you and it’s a great way to build your business through your existing customers
business through your existing customers
business through your existing customers number two is land bigger deals so this
number two is land bigger deals so this
number two is land bigger deals so this is the challenge where a lot of
is the challenge where a lot of
is the challenge where a lot of entrepreneurs deal with small clients
entrepreneurs deal with small clients
entrepreneurs deal with small clients and it’s great maybe at the beginning
and it’s great maybe at the beginning
and it’s great maybe at the beginning just to get some cash flow coming in but
just to get some cash flow coming in but
just to get some cash flow coming in but it’s just as much work to sell a big
it’s just as much work to sell a big
it’s just as much work to sell a big client as the seller small client and
client as the seller small client and
client as the seller small client and typically the smaller guys cause a lot
typically the smaller guys cause a lot
typically the smaller guys cause a lot more headaches you know I like working
more headaches you know I like working
more headaches you know I like working with entrepreneurs but I don’t sell the
with entrepreneurs but I don’t sell the
with entrepreneurs but I don’t sell the entrepreneurs my service is because it’s
entrepreneurs my service is because it’s
entrepreneurs my service is because it’s it there were two we’re too needy and
it there were two we’re too needy and
it there were two we’re too needy and demanding in comparison to bigger
demanding in comparison to bigger
demanding in comparison to bigger companies and so as much as fast you
companies and so as much as fast you
companies and so as much as fast you want to go up and try to land bigger
want to go up and try to land bigger
want to go up and try to land bigger deals work with bigger companies number
deals work with bigger companies number
deals work with bigger companies number three build a lead generating website
three build a lead generating website
three build a lead generating website this is a big way of how I drive traffic
this is a big way of how I drive traffic
this is a big way of how I drive traffic to my business and new new sales
to my business and new new sales
to my business and new new sales opportunities and there’s a little bit
opportunities and there’s a little bit
opportunities and there’s a little bit of you know work revolves around keyword
of you know work revolves around keyword
of you know work revolves around keyword research and SEO and I mean touch a
research and SEO and I mean touch a
research and SEO and I mean touch a little bit on that later on today but
little bit on that later on today but
little bit on that later on today but it’s such a cost-effective way to build
it’s such a cost-effective way to build
it’s such a cost-effective way to build a business and have people find you
a business and have people find you
a business and have people find you because when people are looking for help
because when people are looking for help
because when people are looking for help they usually go to google and they start
they usually go to google and they start
they usually go to google and they start searching so you want to show up get
searching so you want to show up get
searching so you want to show up get business using newsletters number four
business using newsletters number four
business using newsletters number four and the idea here is that I somebody
and the idea here is that I somebody
and the idea here is that I somebody visits your website you don’t want them
visits your website you don’t want them
visits your website you don’t want them just to make a decision to either buy
just to make a decision to either buy
just to make a decision to either buy from you or not people like to date
from you or not people like to date
from you or not people like to date before they get married and same thing
before they get married and same thing
before they get married and same thing with closing a customer the more they
with closing a customer the more they
with closing a customer the more they like you know you trust you the more
like you know you trust you the more
like you know you trust you the more likely they’re going to become a
likely they’re going to become a
likely they’re going to become a customer so instead of just have
customer so instead of just have
customer so instead of just have somebody come to your website and hope
somebody come to your website and hope
somebody come to your website and hope they remember to contact to or come back
they remember to contact to or come back
they remember to contact to or come back to the site again give them an incentive
to the site again give them an incentive
to the site again give them an incentive to sign up for your newsletter we are
to sign up for your newsletter we are
to sign up for your newsletter we are providing them valuable ongoing helpful
providing them valuable ongoing helpful
providing them valuable ongoing helpful information and so then when they do
information and so then when they do
information and so then when they do have a challenge they’re going to come
have a challenge they’re going to come
have a challenge they’re going to come to you because they know you like you
to you because they know you like you
to you because they know you like you trust you and so you want to try to
trust you and so you want to try to
trust you and so you want to try to capture their information as much as
capture their information as much as
capture their information as much as possible the people who are coming to
possible the people who are coming to
possible the people who are coming to your website and not just let them go
your website and not just let them go
your website and not just let them go and hope that they contact you and then
and hope that they contact you and then
and hope that they contact you and then get results from social media was a
get results from social media was a
get results from social media was a fifth and social media is is a scary
fifth and social media is is a scary
fifth and social media is is a scary thing for a lot of people can be a huge
thing for a lot of people can be a huge
thing for a lot of people can be a huge time sucker for a lot of people i
time sucker for a lot of people i
time sucker for a lot of people i started with twitter and thought it was
started with twitter and thought it was
started with twitter and thought it was so stupid you know people talking about
so stupid you know people talking about
so stupid you know people talking about their cats and with date for dinner and
their cats and with date for dinner and
their cats and with date for dinner and then i thought i would look up my
then i thought i would look up my
then i thought i would look up my company name and my website and found
company name and my website and found
company name and my website and found that people were talking about me and i
that people were talking about me and i
that people were talking about me and i wasn’t part of the conversation and so
wasn’t part of the conversation and so
wasn’t part of the conversation and so there definitely is a use for social
there definitely is a use for social
there definitely is a use for social media in a way that you can drive
media in a way that you can drive
media in a way that you can drive business growth through it you did the
business growth through it you did the
business growth through it you did the number one rule for for you know sales
number one rule for for you know sales
number one rule for for you know sales and marketing you want to hang around
and marketing you want to hang around
and marketing you want to hang around where your customers are and so if your
where your customers are and so if your
where your customers are and so if your customers are in social media then you
customers are in social media then you
customers are in social media then you want to be in that that play box as well
want to be in that that play box as well
want to be in that that play box as well so that’s what we covered before if you
so that’s what we covered before if you
so that’s what we covered before if you guys have any questions about that you
guys have any questions about that you
guys have any questions about that you know feel free again tweeting with the
know feel free again tweeting with the
know feel free again tweeting with the ask Evan hashtag but otherwise we’re
ask Evan hashtag but otherwise we’re
ask Evan hashtag but otherwise we’re going to move on to the new stuff today
going to move on to the new stuff today
going to move on to the new stuff today and dive a little bit deeper into the
and dive a little bit deeper into the
and dive a little bit deeper into the new strategies to help you build that
new strategies to help you build that
new strategies to help you build that marketing machine so the next five
marketing machine so the next five
marketing machine so the next five strategies and these are the ones going
strategies and these are the ones going
strategies and these are the ones going to talk about today I’m really excited
to talk about today I’m really excited
to talk about today I’m really excited get in the media form strategic
get in the media form strategic
get in the media form strategic partnerships sell more to current
partnerships sell more to current
partnerships sell more to current customers have a loss leader and a
customers have a loss leader and a
customers have a loss leader and a back-end and test test test so get in
back-end and test test test so get in
back-end and test test test so get in the media so this is the first point of
the media so this is the first point of
the media so this is the first point of the day you may notice here on the
the day you may notice here on the
the day you may notice here on the screen that the the numbers here a
screen that the the numbers here a
screen that the the numbers here a little bit off you see my mouse that
little bit off you see my mouse that
little bit off you see my mouse that shows that it’s number 19 that’s because
shows that it’s number 19 that’s because
shows that it’s number 19 that’s because these are all different worksheets that
these are all different worksheets that
these are all different worksheets that I sell off my website and so this is
I sell off my website and so this is
I sell off my website and so this is worksheet number 19 so don’t get
worksheet number 19 so don’t get
worksheet number 19 so don’t get confused by the numbers being off we’re
confused by the numbers being off we’re
confused by the numbers being off we’re still going to talk about kind of five
still going to talk about kind of five
still going to talk about kind of five main strategies today so I love trying
main strategies today so I love trying
main strategies today so I love trying to use the media to leverage their reach
to use the media to leverage their reach
to use the media to leverage their reach and expose me as an expert to my target
and expose me as an expert to my target
and expose me as an expert to my target audience if you think about your own
audience if you think about your own
audience if you think about your own experience of reading a newspaper are
experience of reading a newspaper are
experience of reading a newspaper are you more likely to read the ads are you
you more likely to read the ads are you
you more likely to read the ads are you more likely to read the story and more
more likely to read the story and more
more likely to read the story and more likely read the story and what’s going
likely read the story and what’s going
likely read the story and what’s going to cost you less to get into the paper
to cost you less to get into the paper
to cost you less to get into the paper spending on advertising or getting the
spending on advertising or getting the
spending on advertising or getting the story written about you and it’s usually
story written about you and it’s usually
story written about you and it’s usually getting the story written about you so
getting the story written about you so
getting the story written about you so the next question is how do you get into
the next question is how do you get into
the next question is how do you get into the media and what I found is as
the media and what I found is as
the media and what I found is as entrepreneurs we should be experts of
entrepreneurs we should be experts of
entrepreneurs we should be experts of what we do right again hopefully you’re
what we do right again hopefully you’re
what we do right again hopefully you’re one of the best in the world
one of the best in the world
one of the best in the world specifically at what you do now all you
specifically at what you do now all you
specifically at what you do now all you have to do is let people know that
have to do is let people know that
have to do is let people know that you’re
you’re
you’re expert and be a resource whenever the
expert and be a resource whenever the
expert and be a resource whenever the media is writing about any topic any
media is writing about any topic any
media is writing about any topic any news story any trend that’s happening
news story any trend that’s happening
news story any trend that’s happening you always see that they quote an expert
you always see that they quote an expert
you always see that they quote an expert why can’t you be that expert if you can
why can’t you be that expert if you can
why can’t you be that expert if you can be a reliable source in an expert
be a reliable source in an expert
be a reliable source in an expert opinion for these reporters you’re at
opinion for these reporters you’re at
opinion for these reporters you’re at life and their job easier you just have
life and their job easier you just have
life and their job easier you just have to let them know that you exist number
to let them know that you exist number
to let them know that you exist number one so when I was first starting out
one so when I was first starting out
one so when I was first starting out getting into the media I made a list of
getting into the media I made a list of
getting into the media I made a list of all the reporters who covered
all the reporters who covered
all the reporters who covered entrepreneurship and it was a big list
entrepreneurship and it was a big list
entrepreneurship and it was a big list that covered international media
that covered international media
that covered international media national media and also local media and
national media and also local media and
national media and also local media and depending on what your business is you
depending on what your business is you
depending on what your business is you don’t necessarily need to go after
don’t necessarily need to go after
don’t necessarily need to go after national media maybe local as a great
national media maybe local as a great
national media maybe local as a great way to start for you and so I made that
way to start for you and so I made that
way to start for you and so I made that list and I looked at some of the stories
list and I looked at some of the stories
list and I looked at some of the stories that they’ve written before and I wrote
that they’ve written before and I wrote
that they’ve written before and I wrote to them a lot of times you can easily
to them a lot of times you can easily
to them a lot of times you can easily find the email address of the reporter
find the email address of the reporter
find the email address of the reporter and I would comment on their story and
and I would comment on their story and
and I would comment on their story and say hey i love this story and then also
say hey i love this story and then also
say hey i love this story and then also providing some feedback for them my
providing some feedback for them my
providing some feedback for them my opinion and let them know if you ever do
opinion and let them know if you ever do
opinion and let them know if you ever do another story like this I’d be happy to
another story like this I’d be happy to
another story like this I’d be happy to be an expert for you and share my two
be an expert for you and share my two
be an expert for you and share my two cents the other thing I did was I
cents the other thing I did was I
cents the other thing I did was I created press releases and would
created press releases and would
created press releases and would consistently send them out every two
consistently send them out every two
consistently send them out every two weeks a new press release to my list and
weeks a new press release to my list and
weeks a new press release to my list and I would always get picked up somewhere
I would always get picked up somewhere
I would always get picked up somewhere the trick with the press release is you
the trick with the press release is you
the trick with the press release is you have to write it like a story so most
have to write it like a story so most
have to write it like a story so most restful uses our way to promotional and
restful uses our way to promotional and
restful uses our way to promotional and it just showcase you know how great you
it just showcase you know how great you
it just showcase you know how great you think you are that’s not a good news
think you are that’s not a good news
think you are that’s not a good news story nobody’s going to pick that up you
story nobody’s going to pick that up you
story nobody’s going to pick that up you have to write a story for them so give
have to write a story for them so give
have to write a story for them so give them stats and give them numbers and
them stats and give them numbers and
them stats and give them numbers and give your expert analysis talk about a
give your expert analysis talk about a
give your expert analysis talk about a trend that’s happening or comment on a
trend that’s happening or comment on a
trend that’s happening or comment on a story that that is developing in the
story that that is developing in the
story that that is developing in the news or specifically to your industry
news or specifically to your industry
news or specifically to your industry I’ve had a lot of times reporters who
I’ve had a lot of times reporters who
I’ve had a lot of times reporters who may be a little bit too lazy but they
may be a little bit too lazy but they
may be a little bit too lazy but they would copy and paste exactly what i
would copy and paste exactly what i
would copy and paste exactly what i wrote is my press release into their
wrote is my press release into their
wrote is my press release into their publication because it was a story and
publication because it was a story and
publication because it was a story and they’re more likely to pick that up so
they’re more likely to pick that up so
they’re more likely to pick that up so every time I set something up I would
every time I set something up I would
every time I set something up I would always get somebody pick it up for me so
always get somebody pick it up for me so
always get somebody pick it up for me so you want to make that targeted list
you want to make that targeted list
you want to make that targeted list the next thing can help with the media
the next thing can help with the media
the next thing can help with the media is have a media page so big fear for the
is have a media page so big fear for the
is have a media page so big fear for the media is that you know you position
media is that you know you position
media is that you know you position yourself as an expert you say you’re an
yourself as an expert you say you’re an
yourself as an expert you say you’re an expert but you have no proof to back it
expert but you have no proof to back it
expert but you have no proof to back it up and so you want to create a page on
up and so you want to create a page on
up and so you want to create a page on your website somewhere that talks about
your website somewhere that talks about
your website somewhere that talks about how you’re an expert and how you know
how you’re an expert and how you know
how you’re an expert and how you know what you’re talking about and so even if
what you’re talking about and so even if
what you’re talking about and so even if you even if you’re starting with a local
you even if you’re starting with a local
you even if you’re starting with a local newspaper put it up if you’ve done a
newspaper put it up if you’ve done a
newspaper put it up if you’ve done a guest blog post somewhere put it up do
guest blog post somewhere put it up do
guest blog post somewhere put it up do anything you can to build momentum now
anything you can to build momentum now
anything you can to build momentum now my media page might be a little bit more
my media page might be a little bit more
my media page might be a little bit more impressive at least now than what you
impressive at least now than what you
impressive at least now than what you guys are working on but if you start at
guys are working on but if you start at
guys are working on but if you start at the beginning so if you go to my media
the beginning so if you go to my media
the beginning so if you go to my media page you’ll see I’ve been in the New
page you’ll see I’ve been in the New
page you’ll see I’ve been in the New York Times and Wall Street Journal and
York Times and Wall Street Journal and
York Times and Wall Street Journal and Forbes magazine and I’ve done a bunch of
Forbes magazine and I’ve done a bunch of
Forbes magazine and I’ve done a bunch of TV appearances as well and what the
TV appearances as well and what the
TV appearances as well and what the reporters are worried about is you’re
reporters are worried about is you’re
reporters are worried about is you’re going to make them look bad right your
going to make them look bad right your
going to make them look bad right your job is to make them look good and they
job is to make them look good and they
job is to make them look good and they don’t want to be quoting somebody who
don’t want to be quoting somebody who
don’t want to be quoting somebody who has no idea what they’re talking about
has no idea what they’re talking about
has no idea what they’re talking about oars or you know isn’t given the right
oars or you know isn’t given the right
oars or you know isn’t given the right facts and opinions and so having a good
facts and opinions and so having a good
facts and opinions and so having a good media page that talks about yourself and
media page that talks about yourself and
media page that talks about yourself and your experience and how you know what
your experience and how you know what
your experience and how you know what you’re talking about and hopefully shows
you’re talking about and hopefully shows
you’re talking about and hopefully shows some previous experience will help when
some previous experience will help when
some previous experience will help when reporters are going to that page and
reporters are going to that page and
reporters are going to that page and hopefully they’ll want to get in touch
hopefully they’ll want to get in touch
hopefully they’ll want to get in touch with you and see that take you know what
with you and see that take you know what
with you and see that take you know what you’re talking about so have a good meet
you’re talking about so have a good meet
you’re talking about so have a good meet at page and make it visible off your
at page and make it visible off your
at page and make it visible off your website the next is a service that I use
website the next is a service that I use
website the next is a service that I use called PR leads and this is a great way
called PR leads and this is a great way
called PR leads and this is a great way to get into the media basically what
to get into the media basically what
to get into the media basically what happens here is reporters from this is
happens here is reporters from this is
happens here is reporters from this is most American market will post to PR
most American market will post to PR
most American market will post to PR leads with their stories they say I have
leads with their stories they say I have
leads with their stories they say I have a story about XYZ topic and I need an
a story about XYZ topic and I need an
a story about XYZ topic and I need an expert to help me up and they’ll say
expert to help me up and they’ll say
expert to help me up and they’ll say exactly the type of person they’re
exactly the type of person they’re
exactly the type of person they’re looking for and they’ll tell you what
looking for and they’ll tell you what
looking for and they’ll tell you what their deadline is and you’ll get two to
their deadline is and you’ll get two to
their deadline is and you’ll get two to three emails a day with all the leads
three emails a day with all the leads
three emails a day with all the leads that are coming in for reporters and
that are coming in for reporters and
that are coming in for reporters and these are guys who have stories they
these are guys who have stories they
these are guys who have stories they work at major publications and they’re
work at major publications and they’re
work at major publications and they’re looking for help and I use these guys to
looking for help and I use these guys to
looking for help and I use these guys to get me into the New York Times so there
get me into the New York Times so there
get me into the New York Times so there are some major you know internationally
are some major you know internationally
are some major you know internationally known publications on there and also
known publications on there and also
known publications on there and also some lesser-known ones and even if it’s
some lesser-known ones and even if it’s
some lesser-known ones and even if it’s outside your demographic you know if
outside your demographic you know if
outside your demographic you know if you’re targeting only
you’re targeting only
you’re targeting only certain state or certain province or sit
certain state or certain province or sit
certain state or certain province or sit in city even if that’s you know that’s
in city even if that’s you know that’s
in city even if that’s you know that’s the only place you can get your
the only place you can get your
the only place you can get your customers so I’m based here in Toronto
customers so I’m based here in Toronto
customers so I’m based here in Toronto Canada and I do a lot of local media if
Canada and I do a lot of local media if
Canada and I do a lot of local media if my business was only about helping
my business was only about helping
my business was only about helping Torontonians that’s fine but I could
Torontonians that’s fine but I could
Torontonians that’s fine but I could still be an expert in the Houston
still be an expert in the Houston
still be an expert in the Houston Chronicle that still helps me even
Chronicle that still helps me even
Chronicle that still helps me even though it doesn’t give me customers from
though it doesn’t give me customers from
though it doesn’t give me customers from Houston if that’s not my idea my idea of
Houston if that’s not my idea my idea of
Houston if that’s not my idea my idea of an ideal customer I can still put that
an ideal customer I can still put that
an ideal customer I can still put that on my website and say hey I’m recognized
on my website and say hey I’m recognized
on my website and say hey I’m recognized expert I’ve been quoted in these
expert I’ve been quoted in these
expert I’ve been quoted in these newspapers and that helps you convert
newspapers and that helps you convert
newspapers and that helps you convert more sales of people who are visiting
more sales of people who are visiting
more sales of people who are visiting your page and I can put it on my media
your page and I can put it on my media
your page and I can put it on my media page so I’m going after new media it
page so I’m going after new media it
page so I’m going after new media it shows that I’ve birdie has some
shows that I’ve birdie has some
shows that I’ve birdie has some experience now Pierre leads I’m not
experience now Pierre leads I’m not
experience now Pierre leads I’m not affiliate with them in any way it is a
affiliate with them in any way it is a
affiliate with them in any way it is a paid service it’s ninety nine dollars a
paid service it’s ninety nine dollars a
paid service it’s ninety nine dollars a month so you have to I guess justify
month so you have to I guess justify
month so you have to I guess justify cost benefits he was worth it or not I
cost benefits he was worth it or not I
cost benefits he was worth it or not I don’t think there’s any kind of minimum
don’t think there’s any kind of minimum
don’t think there’s any kind of minimum commitment so you can get on for you
commitment so you can get on for you
commitment so you can get on for you know nine in my box and try it for a
know nine in my box and try it for a
know nine in my box and try it for a month and see if it’s a good fit for
month and see if it’s a good fit for
month and see if it’s a good fit for what you’re doing or not but I found it
what you’re doing or not but I found it
what you’re doing or not but I found it to be extremely helpful because you have
to be extremely helpful because you have
to be extremely helpful because you have this list of reporters who have a need
this list of reporters who have a need
this list of reporters who have a need and who are looking for experts and you
and who are looking for experts and you
and who are looking for experts and you could be that expert to help them fill
could be that expert to help them fill
could be that expert to help them fill the gap so definite want to look at get
the gap so definite want to look at get
the gap so definite want to look at get into the media and using them to help
into the media and using them to help
into the media and using them to help promote your brand one of my favorite
promote your brand one of my favorite
promote your brand one of my favorite quotes from famous entrepreneur PT
quotes from famous entrepreneur PT
quotes from famous entrepreneur PT Barnum he was a promoter and ran the
Barnum he was a promoter and ran the
Barnum he was a promoter and ran the barnum & bailey circus without promotion
barnum & bailey circus without promotion
barnum & bailey circus without promotion something terrible happens nothing and
something terrible happens nothing and
something terrible happens nothing and this is a big problem for a lot of
this is a big problem for a lot of
this is a big problem for a lot of entrepreneurs you can be awesome of what
entrepreneurs you can be awesome of what
entrepreneurs you can be awesome of what you do and have the best product or
you do and have the best product or
you do and have the best product or service in the world and really really
service in the world and really really
service in the world and really really take care of your clients but you have
take care of your clients but you have
take care of your clients but you have to get out there and spread the word you
to get out there and spread the word you
to get out there and spread the word you have to promote your business whether
have to promote your business whether
have to promote your business whether you’re a great salesperson or great
you’re a great salesperson or great
you’re a great salesperson or great networker or a great might have to do
networker or a great might have to do
networker or a great might have to do something to let people know that you
something to let people know that you
something to let people know that you exist otherwise nothing is going to
exist otherwise nothing is going to
exist otherwise nothing is going to happen number two
happen number two
happen number two form strategic partnerships this is
form strategic partnerships this is
form strategic partnerships this is another one of my favorite ways you have
another one of my favorite ways you have
another one of my favorite ways you have Li grow my business and this works for
Li grow my business and this works for
Li grow my business and this works for any kind of business if you’re just
any kind of business if you’re just
any kind of business if you’re just starting up or if you already passed the
starting up or if you already passed the
starting up or if you already passed the startup stage the idea here is find
startup stage the idea here is find
startup stage the idea here is find somebody who is already selling to your
somebody who is already selling to your
somebody who is already selling to your target market and partner up with them
target market and partner up with them
target market and partner up with them find a way to help each other out so
find a way to help each other out so
find a way to help each other out so that they can introduce you to their
that they can introduce you to their
that they can introduce you to their clients and this again can work if
clients and this again can work if
clients and this again can work if you’re just starting up you find
you’re just starting up you find
you’re just starting up you find somebody who already has your your
somebody who already has your your
somebody who already has your your market and you go talk to them introduce
market and you go talk to them introduce
market and you go talk to them introduce yourself to them it’s a lot easier to
yourself to them it’s a lot easier to
yourself to them it’s a lot easier to talk to potential partner than it is to
talk to potential partner than it is to
talk to potential partner than it is to go cold call on a potential customer if
go cold call on a potential customer if
go cold call on a potential customer if they see whether you might be able to
they see whether you might be able to
they see whether you might be able to help them out then they’re going to be
help them out then they’re going to be
help them out then they’re going to be more receptive to talking to you as well
more receptive to talking to you as well
more receptive to talking to you as well and it works really well because your
and it works really well because your
and it works really well because your clients already have or your ideal
clients already have or your ideal
clients already have or your ideal clients already have a trusted
clients already have a trusted
clients already have a trusted relationship with this person and if
relationship with this person and if
relationship with this person and if they say hey you have to go talk with
they say hey you have to go talk with
they say hey you have to go talk with Evan then they’re more likely to take
Evan then they’re more likely to take
Evan then they’re more likely to take that recommendation and when they come
that recommendation and when they come
that recommendation and when they come to you then they’re going to be almost
to you then they’re going to be almost
to you then they’re going to be almost pre-sold right somebody who they like
pre-sold right somebody who they like
pre-sold right somebody who they like and trust and they already work with
and trust and they already work with
and trust and they already work with said you have to talk to this person and
said you have to talk to this person and
said you have to talk to this person and so they can be more likely to do it and
so they can be more likely to do it and
so they can be more likely to do it and I’m going to be a better fit in terms of
I’m going to be a better fit in terms of
I’m going to be a better fit in terms of ideal customer there hopefully going to
ideal customer there hopefully going to
ideal customer there hopefully going to spend more money with you ask less
spend more money with you ask less
spend more money with you ask less questions be less difficult and so the
questions be less difficult and so the
questions be less difficult and so the first step is figuring out you know who
first step is figuring out you know who
first step is figuring out you know who is your ideal client and then look at
is your ideal client and then look at
is your ideal client and then look at who else is buying from them a quick
who else is buying from them a quick
who else is buying from them a quick example this is a very young Bill Gates
example this is a very young Bill Gates
example this is a very young Bill Gates I’ve shown this picture a few times and
I’ve shown this picture a few times and
I’ve shown this picture a few times and people didn’t know who I so I had to
people didn’t know who I so I had to
people didn’t know who I so I had to head to explain that this is Bill Gates
head to explain that this is Bill Gates
head to explain that this is Bill Gates and he’s told in a really old version of
and he’s told in a really old version of
and he’s told in a really old version of Microsoft that fit on the old floppy
Microsoft that fit on the old floppy
Microsoft that fit on the old floppy disks for any of you guys who remember
disks for any of you guys who remember
disks for any of you guys who remember those floppy disks Microsoft built their
those floppy disks Microsoft built their
those floppy disks Microsoft built their business through partnerships and it
business through partnerships and it
business through partnerships and it worked at the very beginning at the
worked at the very beginning at the
worked at the very beginning at the business and it has continued to work as
business and it has continued to work as
business and it has continued to work as they’ve grown their business their big
they’ve grown their business their big
they’ve grown their business their big deal was with IBM an IBM makes computers
deal was with IBM an IBM makes computers
deal was with IBM an IBM makes computers and the deal was for every computer that
and the deal was for every computer that
and the deal was for every computer that IBM made they would ship it with
IBM made they would ship it with
IBM made they would ship it with Microsoft software
Microsoft software
Microsoft software with windows installed already on it so
with windows installed already on it so
with windows installed already on it so instead of having instead of Microsoft
instead of having instead of Microsoft
instead of having instead of Microsoft happened to go knock on doors and
happened to go knock on doors and
happened to go knock on doors and convince people who had computers to
convince people who had computers to
convince people who had computers to install windows they made a partnership
install windows they made a partnership
install windows they made a partnership with the people who are selling the
with the people who are selling the
with the people who are selling the computers and said install windows
computers and said install windows
computers and said install windows automatically on every computer that you
automatically on every computer that you
automatically on every computer that you sell it was a great way to reach their
sell it was a great way to reach their
sell it was a great way to reach their market really quickly through making one
market really quickly through making one
market really quickly through making one partnership deal now that was the big
partnership deal now that was the big
partnership deal now that was the big deal to put microsoft on the map but
deal to put microsoft on the map but
deal to put microsoft on the map but they were already an established company
they were already an established company
they were already an established company they weren’t a huge company but they
they weren’t a huge company but they
they weren’t a huge company but they already had million-plus in sales by the
already had million-plus in sales by the
already had million-plus in sales by the time they made that deal with IBM so it
time they made that deal with IBM so it
time they made that deal with IBM so it wasn’t just a pure startup with no
wasn’t just a pure startup with no
wasn’t just a pure startup with no revenue now even more recently when
revenue now even more recently when
revenue now even more recently when Microsoft is trying to get into new
Microsoft is trying to get into new
Microsoft is trying to get into new markets they partner up so a recent
markets they partner up so a recent
markets they partner up so a recent example was Expedia and that’s a travel
example was Expedia and that’s a travel
example was Expedia and that’s a travel website you can book flights and hotels
website you can book flights and hotels
website you can book flights and hotels to it they decided they wanted to get
to it they decided they wanted to get
to it they decided they wanted to get into the travel business but they
into the travel business but they
into the travel business but they thought we don’t know anything about
thought we don’t know anything about
thought we don’t know anything about travel so they weren’t sure what to do
travel so they weren’t sure what to do
travel so they weren’t sure what to do and so they partnered up with american
and so they partnered up with american
and so they partnered up with american express a company that had a lot of
express a company that had a lot of
express a company that had a lot of experience of travel and together they
experience of travel and together they
experience of travel and together they launched Expedia and the partnership ran
launched Expedia and the partnership ran
launched Expedia and the partnership ran out after a couple years and now
out after a couple years and now
out after a couple years and now microsoft owns it and so they used the
microsoft owns it and so they used the
microsoft owns it and so they used the experience and credibility of American
experience and credibility of American
experience and credibility of American Express to be able to launch his new
Express to be able to launch his new
Express to be able to launch his new venture and so I really respected how
venture and so I really respected how
venture and so I really respected how Microsoft built their business and
Microsoft built their business and
Microsoft built their business and partnerships and when I was first
partnerships and when I was first
partnerships and when I was first starting my business the software
starting my business the software
starting my business the software business I was 19 I was scared I had no
business I was 19 I was scared I had no
business I was 19 I was scared I had no idea what I was doing and you know
idea what I was doing and you know
idea what I was doing and you know excited to launch new business but also
excited to launch new business but also
excited to launch new business but also panicking and overwhelmed and not sure
panicking and overwhelmed and not sure
panicking and overwhelmed and not sure what to do next and after you know after
what to do next and after you know after
what to do next and after you know after I freaked out for a little bit I
I freaked out for a little bit I
I freaked out for a little bit I realized you know not the first guy to
realized you know not the first guy to
realized you know not the first guy to try to sell software before and I looked
try to sell software before and I looked
try to sell software before and I looked at companies like Microsoft and McAfee
at companies like Microsoft and McAfee
at companies like Microsoft and McAfee into it and look how they got started
into it and look how they got started
into it and look how they got started not how Bill Gates makes extra million
not how Bill Gates makes extra million
not how Bill Gates makes extra million dollars now but how did it go from 0 to
dollars now but how did it go from 0 to
dollars now but how did it go from 0 to 1 how to make that first million that’s
1 how to make that first million that’s
1 how to make that first million that’s what I want to learn from and we put
what I want to learn from and we put
what I want to learn from and we put those strategies to work for us and any
those strategies to work for us and any
those strategies to work for us and any problem you’re facing right now whether
problem you’re facing right now whether
problem you’re facing right now whether in your business life or otherwise
in your business life or otherwise
in your business life or otherwise somebody’s already solved it you’re not
somebody’s already solved it you’re not
somebody’s already solved it you’re not the first person to go through this and
the first person to go through this and
the first person to go through this and so you don’t have to reinvent the wheel
so you don’t have to reinvent the wheel
so you don’t have to reinvent the wheel and come up
and come up
and come up with tons of innovative ideas look at
with tons of innovative ideas look at
with tons of innovative ideas look at what’s already been done look at people
what’s already been done look at people
what’s already been done look at people who’ve already solved the challenges
who’ve already solved the challenges
who’ve already solved the challenges you’re facing right now and see how they
you’re facing right now and see how they
you’re facing right now and see how they did it and from there you’ll get a lot
did it and from there you’ll get a lot
did it and from there you’ll get a lot of ideas that you can apply to your own
of ideas that you can apply to your own
of ideas that you can apply to your own business so the one that I pulled from
business so the one that I pulled from
business so the one that I pulled from Microsoft was this concept of partnering
Microsoft was this concept of partnering
Microsoft was this concept of partnering and using basically companies who
and using basically companies who
and using basically companies who already had my target market and making
already had my target market and making
already had my target market and making an arrangement with them so they could
an arrangement with them so they could
an arrangement with them so they could help me it could be a formal arrangement
help me it could be a formal arrangement
help me it could be a formal arrangement where they get a commission so you give
where they get a commission so you give
where they get a commission so you give them a piece of every sale that goes
them a piece of every sale that goes
them a piece of every sale that goes through or it could just be a loose
through or it could just be a loose
through or it could just be a loose arrangement where you agree to help each
arrangement where you agree to help each
arrangement where you agree to help each other out every partner will act a
other out every partner will act a
other out every partner will act a little bit differently so you have to
little bit differently so you have to
little bit differently so you have to play each one case by case but it’s a
play each one case by case but it’s a
play each one case by case but it’s a awesome way to grow your business and
awesome way to grow your business and
awesome way to grow your business and getting referrals in from partners is an
getting referrals in from partners is an
getting referrals in from partners is an easy way to get new clients one of the
easy way to get new clients one of the
easy way to get new clients one of the best ways to do it is think before and
best ways to do it is think before and
best ways to do it is think before and after so you can make a deal with your
after so you can make a deal with your
after so you can make a deal with your direct competitor although it’s hard to
direct competitor although it’s hard to
direct competitor although it’s hard to make it work typically your competition
make it work typically your competition
make it work typically your competition doesn’t like to refer business to their
doesn’t like to refer business to their
doesn’t like to refer business to their competitors it could work if they are
competitors it could work if they are
competitors it could work if they are overwhelmed I don’t have anybody else to
overwhelmed I don’t have anybody else to
overwhelmed I don’t have anybody else to farm it out to but typically it’s hard
farm it out to but typically it’s hard
farm it out to but typically it’s hard to do so your best bet in terms of
to do so your best bet in terms of
to do so your best bet in terms of getting partners on board is look at who
getting partners on board is look at who
getting partners on board is look at who people are buying from before they buy
people are buying from before they buy
people are buying from before they buy from you and after they buy from you so
from you and after they buy from you so
from you and after they buy from you so you’re you fit somewhere on the buying
you’re you fit somewhere on the buying
you’re you fit somewhere on the buying spectrum for your clients so before they
spectrum for your clients so before they
spectrum for your clients so before they buy from you they’re going to somebody
buy from you they’re going to somebody
buy from you they’re going to somebody else and then after they buy from you
else and then after they buy from you
else and then after they buy from you they’re going to somebody else as well
they’re going to somebody else as well
they’re going to somebody else as well those two suppliers those groups of
those two suppliers those groups of
those two suppliers those groups of suppliers are potential partners for you
suppliers are potential partners for you
suppliers are potential partners for you especially the before one because
especially the before one because
especially the before one because whoever the bind from before they’re
whoever the bind from before they’re
whoever the bind from before they’re going to need to buy from you next and
going to need to buy from you next and
going to need to buy from you next and so if that supplier saying hey you gotta
so if that supplier saying hey you gotta
so if that supplier saying hey you gotta go work with this company then you get
go work with this company then you get
go work with this company then you get that warm lead in and you’re much more
that warm lead in and you’re much more
that warm lead in and you’re much more likely to close the deal so make a list
likely to close the deal so make a list
likely to close the deal so make a list of all the companies that people are
of all the companies that people are
of all the companies that people are buying from before you and after you and
buying from before you and after you and
buying from before you and after you and maybe the best way to started is just to
maybe the best way to started is just to
maybe the best way to started is just to make the list of types of companies and
make the list of types of companies and
make the list of types of companies and then you can narrow down to exact and
then you can narrow down to exact and
then you can narrow down to exact and specific people that you can potentially
specific people that you can potentially
specific people that you can potentially call up and introduce yourself and
call up and introduce yourself and
call up and introduce yourself and usually people are pretty open to
usually people are pretty open to
usually people are pretty open to partnership arrangements and partnership
partnership arrangements and partnership
partnership arrangements and partnership meetings
meetings
meetings so it’s a lot easier to call on a
so it’s a lot easier to call on a
so it’s a lot easier to call on a potential partner or email them up and
potential partner or email them up and
potential partner or email them up and say hey here’s what i do i think mabel
say hey here’s what i do i think mabel
say hey here’s what i do i think mabel to help each other out and line up some
to help each other out and line up some
to help each other out and line up some kind of coffee meeting or a phone chat
kind of coffee meeting or a phone chat
kind of coffee meeting or a phone chat to to discuss it usually that’s a lot
to to discuss it usually that’s a lot
to to discuss it usually that’s a lot easier than calling up on a customer and
easier than calling up on a customer and
easier than calling up on a customer and saying hey I have a great product or
saying hey I have a great product or
saying hey I have a great product or service for you so a great way to be
service for you so a great way to be
service for you so a great way to be able to build your business one example
able to build your business one example
able to build your business one example this is ty warner who had the beanie
this is ty warner who had the beanie
this is ty warner who had the beanie babies if you guys are filled with
babies if you guys are filled with
babies if you guys are filled with beanie babies one quote he said was we
beanie babies one quote he said was we
beanie babies one quote he said was we really did it partnered to expand our
really did it partnered to expand our
really did it partnered to expand our product to children who wouldn’t be
product to children who wouldn’t be
product to children who wouldn’t be shopping in upscale shopping malls we
shopping in upscale shopping malls we
shopping in upscale shopping malls we saw McDonald’s as the best avenue to get
saw McDonald’s as the best avenue to get
saw McDonald’s as the best avenue to get these kids to see them so what he did
these kids to see them so what he did
these kids to see them so what he did was he partnered up with McDonald’s and
was he partnered up with McDonald’s and
was he partnered up with McDonald’s and when he first sold beanie babies it was
when he first sold beanie babies it was
when he first sold beanie babies it was only through higher end stores in higher
only through higher end stores in higher
only through higher end stores in higher in malls and that’s how beanie babies
in malls and that’s how beanie babies
in malls and that’s how beanie babies got started but he wanted to reach a
got started but he wanted to reach a
got started but he wanted to reach a wider audience and so he said instead of
wider audience and so he said instead of
wider audience and so he said instead of trying to go and knock on all these
trying to go and knock on all these
trying to go and knock on all these individual retailers and say hey sell
individual retailers and say hey sell
individual retailers and say hey sell our stuff he made a partnership with
our stuff he made a partnership with
our stuff he made a partnership with McDonald’s who already had a huge market
McDonald’s who already had a huge market
McDonald’s who already had a huge market of kids that right that’s who is going
of kids that right that’s who is going
of kids that right that’s who is going after people who weren’t necessarily the
after people who weren’t necessarily the
after people who weren’t necessarily the upscale market and you need a
upscale market and you need a
upscale market and you need a partnership with them and they helped
partnership with them and they helped
partnership with them and they helped distribute his product and get his name
distribute his product and get his name
distribute his product and get his name known and so it works for the biggest
known and so it works for the biggest
known and so it works for the biggest companies and it worked for the smallest
companies and it worked for the smallest
companies and it worked for the smallest company so you just have to find
company so you just have to find
company so you just have to find somebody who already has your target
somebody who already has your target
somebody who already has your target market and is doing a good job with them
market and is doing a good job with them
market and is doing a good job with them who’s not a direct competitor to you and
who’s not a direct competitor to you and
who’s not a direct competitor to you and find a way to be able to work together
number three sell more to current
number three sell more to current customers it’s really hard to get new
customers it’s really hard to get new
customers it’s really hard to get new customers I know it’s frustrating and
customers I know it’s frustrating and
customers I know it’s frustrating and and time-consuming and overwhelming to
and time-consuming and overwhelming to
and time-consuming and overwhelming to go out and find new business it’s one of
go out and find new business it’s one of
go out and find new business it’s one of the hardest ways to grow your company
the hardest ways to grow your company
the hardest ways to grow your company and an easier way is to sell more the
and an easier way is to sell more the
and an easier way is to sell more the people who are already buying from you
people who are already buying from you
people who are already buying from you they know you they like you they trust
they know you they like you they trust
they know you they like you they trust you they bought with you before they
you they bought with you before they
you they bought with you before they enjoy the experience and hopefully
enjoy the experience and hopefully
enjoy the experience and hopefully you’re doing a good job with them and
you’re doing a good job with them and
you’re doing a good job with them and you’re servicing them well and there’s a
you’re servicing them well and there’s a
you’re servicing them well and there’s a lot of revenue and money left on the
lot of revenue and money left on the
lot of revenue and money left on the table with a lot of these relationships
table with a lot of these relationships
table with a lot of these relationships with your clients and an easy way to
with your clients and an easy way to
with your clients and an easy way to quickly grow is to look at your existing
quickly grow is to look at your existing
quickly grow is to look at your existing base and see what else you can do for
base and see what else you can do for
base and see what else you can do for them
them
them is there another product or service you
is there another product or service you
is there another product or service you can offer is another way you can get
can offer is another way you can get
can offer is another way you can get more money from your existing base you
more money from your existing base you
more money from your existing base you don’t want to you know over pitch them
don’t want to you know over pitch them
don’t want to you know over pitch them and make them feel pressured to buy from
and make them feel pressured to buy from
and make them feel pressured to buy from you but a lot of times it’s looking at
you but a lot of times it’s looking at
you but a lot of times it’s looking at what other problems do they have and is
what other problems do they have and is
what other problems do they have and is there a way that you can help them out
there a way that you can help them out
there a way that you can help them out if you’ve helped them with one problem
if you’ve helped them with one problem
if you’ve helped them with one problem chances are they’re going to trust you
chances are they’re going to trust you
chances are they’re going to trust you to help them with another problem and so
to help them with another problem and so
to help them with another problem and so it’s a fast way to grow your business
it’s a fast way to grow your business
it’s a fast way to grow your business even if you only have a few clients an
even if you only have a few clients an
even if you only have a few clients an important formula to remember I’m
important formula to remember I’m
important formula to remember I’m looking at if you’re looking at your
looking at if you’re looking at your
looking at if you’re looking at your overall sales it’s made up of four three
overall sales it’s made up of four three
overall sales it’s made up of four three things one your price to the quantity
things one your price to the quantity
things one your price to the quantity that somebody’s buying from you and
that somebody’s buying from you and
that somebody’s buying from you and through the frequency at which they’re
through the frequency at which they’re
through the frequency at which they’re buying from you so i’m not going to talk
buying from you so i’m not going to talk
buying from you so i’m not going to talk too much about the price today a lot of
too much about the price today a lot of
too much about the price today a lot of entrepreneurs do underpriced their
entrepreneurs do underpriced their
entrepreneurs do underpriced their services and you need to charge more for
services and you need to charge more for
services and you need to charge more for what you do both for active being able
what you do both for active being able
what you do both for active being able to have more revenue to support your
to have more revenue to support your
to have more revenue to support your business but also to feel better about
business but also to feel better about
business but also to feel better about yourself you know you want to charge
yourself you know you want to charge
yourself you know you want to charge what you’re worth you want to charge
what you’re worth you want to charge
what you’re worth you want to charge your pricey you’re happy with and not
your pricey you’re happy with and not
your pricey you’re happy with and not beat yourself down and have to accept
beat yourself down and have to accept
beat yourself down and have to accept you know lower prices just to win a deal
you know lower prices just to win a deal
you know lower prices just to win a deal and that also comes with you know
and that also comes with you know
and that also comes with you know landing bigger clients and we talked
landing bigger clients and we talked
landing bigger clients and we talked about earlier on tonight so we’ll ignore
about earlier on tonight so we’ll ignore
about earlier on tonight so we’ll ignore price for now but you really should
price for now but you really should
price for now but you really should experiment with charging little bit more
experiment with charging little bit more
experiment with charging little bit more the next one is quantity and so this is
the next one is quantity and so this is
the next one is quantity and so this is when people are buying from you you’re
when people are buying from you you’re
when people are buying from you you’re trying to increase how much their bind
trying to increase how much their bind
trying to increase how much their bind from you instead of buying one you want
from you instead of buying one you want
from you instead of buying one you want them to buy five or ten of whatever it
them to buy five or ten of whatever it
them to buy five or ten of whatever it is that you sell in the frequency is you
is that you sell in the frequency is you
is that you sell in the frequency is you want to increase how often they’re
want to increase how often they’re
want to increase how often they’re coming back to you so if you have a
coming back to you so if you have a
coming back to you so if you have a purchase where they’re coming once a
purchase where they’re coming once a
purchase where they’re coming once a year you want them to come every three
year you want them to come every three
year you want them to come every three months or every two months so you’re
months or every two months so you’re
months or every two months so you’re looking for ways to position your
looking for ways to position your
looking for ways to position your product or service to get people to buy
product or service to get people to buy
product or service to get people to buy more frequently and in bigger quantities
more frequently and in bigger quantities
more frequently and in bigger quantities and that might mean just selling more of
and that might mean just selling more of
and that might mean just selling more of what you already do but often it means
what you already do but often it means
what you already do but often it means adding on to it selling something
adding on to it selling something
adding on to it selling something complimentary that works with what
complimentary that works with what
complimentary that works with what you’re already selling here are a few
you’re already selling here are a few
you’re already selling here are a few ideas that might help you you can give a
ideas that might help you you can give a
ideas that might help you you can give a small discount so you’re getting people
small discount so you’re getting people
small discount so you’re getting people to come back
to come back
to come back to increase more if you give this a
to increase more if you give this a
to increase more if you give this a slightly small discount on what you’re
slightly small discount on what you’re
slightly small discount on what you’re selling give them some kind of free
selling give them some kind of free
selling give them some kind of free bonus if they take action now a
bonus if they take action now a
bonus if they take action now a money-back guarantee to reduce the risk
money-back guarantee to reduce the risk
money-back guarantee to reduce the risk give them some kind of recognition you
give them some kind of recognition you
give them some kind of recognition you could put a picture up on on your
could put a picture up on on your
could put a picture up on on your website or in your office place
website or in your office place
website or in your office place somewhere give them some kind of award
somewhere give them some kind of award
somewhere give them some kind of award it could support a cause so it goes to a
it could support a cause so it goes to a
it could support a cause so it goes to a good cause if they if they buy from you
good cause if they if they buy from you
good cause if they if they buy from you now give them free delivery a limited
now give them free delivery a limited
now give them free delivery a limited edition sell gift certificates creative
edition sell gift certificates creative
edition sell gift certificates creative rewards program where people are buying
rewards program where people are buying
rewards program where people are buying frequently from you have a subscription
frequently from you have a subscription
frequently from you have a subscription package this is an important one that a
package this is an important one that a
package this is an important one that a lot of people don’t do instead of having
lot of people don’t do instead of having
lot of people don’t do instead of having them by you know once a year from you or
them by you know once a year from you or
them by you know once a year from you or every six months put them on a package
every six months put them on a package
every six months put them on a package think about what your business is and
think about what your business is and
think about what your business is and how if it’s a product or service how can
how if it’s a product or service how can
how if it’s a product or service how can you get them to sign up scription
you get them to sign up scription
you get them to sign up scription package with a binding from you every
package with a binding from you every
package with a binding from you every week every month whatever it is how can
week every month whatever it is how can
week every month whatever it is how can you bundle whatever you’re selling or
you bundle whatever you’re selling or
you bundle whatever you’re selling or find some way to offer value to them on
find some way to offer value to them on
find some way to offer value to them on an ongoing basis that they can justify
an ongoing basis that they can justify
an ongoing basis that they can justify paying you every month because even if
paying you every month because even if
paying you every month because even if you have money coming in every month it
you have money coming in every month it
you have money coming in every month it relieves so much frustration and pain
relieves so much frustration and pain
relieves so much frustration and pain and worry that then you can focus on
and worry that then you can focus on
and worry that then you can focus on growing your business so what I live
growing your business so what I live
growing your business so what I live whatever it is that you sell try to
whatever it is that you sell try to
whatever it is that you sell try to figure out a way to make a subscription
figure out a way to make a subscription
figure out a way to make a subscription package so you have money coming in
package so you have money coming in
package so you have money coming in every month and there has to be
every month and there has to be
every month and there has to be obviously a lot of value that you
obviously a lot of value that you
obviously a lot of value that you provide it’s not just you know trying to
provide it’s not just you know trying to
provide it’s not just you know trying to scan them out of money it’s given them
scan them out of money it’s given them
scan them out of money it’s given them real value for what they’re paying every
real value for what they’re paying every
real value for what they’re paying every month and then cross promotion so if you
month and then cross promotion so if you
month and then cross promotion so if you have multiple products or services if
have multiple products or services if
have multiple products or services if they buy one you can promote the other
they buy one you can promote the other
they buy one you can promote the other one at the same time so they’re more
one at the same time so they’re more
one at the same time so they’re more likely to buy that one as well so those
likely to buy that one as well so those
likely to buy that one as well so those are a few ideas I’m treating them with a
are a few ideas I’m treating them with a
are a few ideas I’m treating them with a lot more on your own organ if you have
lot more on your own organ if you have
lot more on your own organ if you have questions you can ask me for those of
questions you can ask me for those of
questions you can ask me for those of you who’ve just joined or joins you know
you who’ve just joined or joins you know
you who’ve just joined or joins you know little recently if you do have a
little recently if you do have a
little recently if you do have a question you can tweet with the hashtag
question you can tweet with the hashtag
question you can tweet with the hashtag ask Evan and I’ll answer it for you guys
ask Evan and I’ll answer it for you guys
ask Evan and I’ll answer it for you guys as we go along number four lost leader
as we go along number four lost leader
as we go along number four lost leader and a back end the idea here is you need
and a back end the idea here is you need
and a back end the idea here is you need to find a way to get in to work with
to find a way to get in to work with
to find a way to get in to work with your ideal clients in a low-risk way for
your ideal clients in a low-risk way for
your ideal clients in a low-risk way for clients to bring you on especially ideal
clients to bring you on especially ideal
clients to bring you on especially ideal clients who are going to spend a lot of
clients who are going to spend a lot of
clients who are going to spend a lot of money with you it can be
money with you it can be
money with you it can be risky and scary for them to do it and so
risky and scary for them to do it and so
risky and scary for them to do it and so if you can find an easy way that does
if you can find an easy way that does
if you can find an easy way that does not cost them a lot of time or money to
not cost them a lot of time or money to
not cost them a lot of time or money to be able to start working with you then
be able to start working with you then
be able to start working with you then it’s easier to get them to say yes and
it’s easier to get them to say yes and
it’s easier to get them to say yes and then sign bigger deals and bigger deals
then sign bigger deals and bigger deals
then sign bigger deals and bigger deals and bigger deals so you need to find
and bigger deals so you need to find
and bigger deals so you need to find your thin wedge into the market and may
your thin wedge into the market and may
your thin wedge into the market and may mean losing some time and a little bit
mean losing some time and a little bit
mean losing some time and a little bit of money on it to build that
of money on it to build that
of money on it to build that relationship up a friend of mine in
relationship up a friend of mine in
relationship up a friend of mine in these groups that we run called
these groups that we run called
these groups that we run called mastermind groups where it’s basically
mastermind groups where it’s basically
mastermind groups where it’s basically entrepreneurs get together once a month
entrepreneurs get together once a month
entrepreneurs get together once a month and we talk about our businesses he
and we talk about our businesses he
and we talk about our businesses he recently shared his sales process and
recently shared his sales process and
recently shared his sales process and how he goes and pitches big clients and
how he goes and pitches big clients and
how he goes and pitches big clients and is it you writes proposals and it’s a
is it you writes proposals and it’s a
is it you writes proposals and it’s a multi-step thing lots of meetings and I
multi-step thing lots of meetings and I
multi-step thing lots of meetings and I compared it to what I do and I don’t
compared it to what I do and I don’t
compared it to what I do and I don’t write proposals and I work with big
write proposals and I work with big
write proposals and I work with big clients as well I’ll work with Microsoft
clients as well I’ll work with Microsoft
clients as well I’ll work with Microsoft and american express and and and big
and american express and and and big
and american express and and and big brands and they asked her proposals but
brands and they asked her proposals but
brands and they asked her proposals but i never create them what i’ll do is
i never create them what i’ll do is
i never create them what i’ll do is instead of putting a huge proposal
instead of putting a huge proposal
instead of putting a huge proposal together what it does what a big
together what it does what a big
together what it does what a big proposal does it takes up a lot of your
proposal does it takes up a lot of your
proposal does it takes up a lot of your time and effort you have to make
time and effort you have to make
time and effort you have to make estimations that you don’t know all the
estimations that you don’t know all the
estimations that you don’t know all the facts behind and a lot of times with
facts behind and a lot of times with
facts behind and a lot of times with proposal changes after you actually
proposal changes after you actually
proposal changes after you actually start working with them just like a
start working with them just like a
start working with them just like a business plan changes once you start
business plan changes once you start
business plan changes once you start running your business so instead of
running your business so instead of
running your business so instead of writing a huge proposal I just try to
writing a huge proposal I just try to
writing a huge proposal I just try to find a small way to get started has the
find a small way to get started has the
find a small way to get started has the biggest reason for the proposal for them
biggest reason for the proposal for them
biggest reason for the proposal for them typically is to reduce their fear to
typically is to reduce their fear to
typically is to reduce their fear to show them that I know what I’m talking
show them that I know what I’m talking
show them that I know what I’m talking about and if they start working with me
about and if they start working with me
about and if they start working with me that they’re not going to look bad in
that they’re not going to look bad in
that they’re not going to look bad in front of their manager present you lose
front of their manager present you lose
front of their manager present you lose their job and so I look for any way to
their job and so I look for any way to
their job and so I look for any way to get started on a really small scale that
get started on a really small scale that
get started on a really small scale that can show what I do can give them a lot
can show what I do can give them a lot
can show what I do can give them a lot of value and they don’t have to go and
of value and they don’t have to go and
of value and they don’t have to go and get huge approval for so whatever the
get huge approval for so whatever the
get huge approval for so whatever the proposal is find some small way just to
proposal is find some small way just to
proposal is find some small way just to get started on the deal and then move
get started on the deal and then move
get started on the deal and then move forward from there if you do an awesome
forward from there if you do an awesome
forward from there if you do an awesome job you over deliver like crazy they
job you over deliver like crazy they
job you over deliver like crazy they love working with you they’re going to
love working with you they’re going to
love working with you they’re going to want to hire you back for more projects
want to hire you back for more projects
want to hire you back for more projects the key is just to get started reduce
the key is just to get started reduce
the key is just to get started reduce risk up front and get started on
risk up front and get started on
risk up front and get started on something so that they’re more likely to
something so that they’re more likely to
something so that they’re more likely to follow through later on down the line so
follow through later on down the line so
follow through later on down the line so one of the things that I do is we’ll
one of the things that I do is we’ll
one of the things that I do is we’ll create quarterly reports and when I’m
create quarterly reports and when I’m
create quarterly reports and when I’m going in and talking to some of my
going in and talking to some of my
going in and talking to some of my clients I work with big brands who are
clients I work with big brands who are
clients I work with big brands who are trying to reach entrepreneurs and they
trying to reach entrepreneurs and they
trying to reach entrepreneurs and they have no idea how to do it big big
have no idea how to do it big big
have no idea how to do it big big companies suck I sell into entrepreneurs
companies suck I sell into entrepreneurs
companies suck I sell into entrepreneurs for whatever reason they just do a
for whatever reason they just do a
for whatever reason they just do a really bad job of it and so the law
really bad job of it and so the law
really bad job of it and so the law often hire me to help them and one of
often hire me to help them and one of
often hire me to help them and one of the things I’ll do to showcase that I
the things I’ll do to showcase that I
the things I’ll do to showcase that I know what I’m talking about is i’ll give
know what I’m talking about is i’ll give
know what I’m talking about is i’ll give them quarterly reports on the state of
them quarterly reports on the state of
them quarterly reports on the state of entrepreneurs and this comes from mostly
entrepreneurs and this comes from mostly
entrepreneurs and this comes from mostly questions that people are asking me and
questions that people are asking me and
questions that people are asking me and data that we have on our website and
data that we have on our website and
data that we have on our website and trends that we see occurring just from
trends that we see occurring just from
trends that we see occurring just from all the information that we already
all the information that we already
all the information that we already gather this is stuff that we were to do
gather this is stuff that we were to do
gather this is stuff that we were to do for ourselves I collect this information
for ourselves I collect this information
for ourselves I collect this information so i can create YouTube videos and
so i can create YouTube videos and
so i can create YouTube videos and create webinars and create new content
create webinars and create new content
create webinars and create new content for the website so it’s no extra work
for the website so it’s no extra work
for the website so it’s no extra work really for me to do maybe to make it
really for me to do maybe to make it
really for me to do maybe to make it look a little nicer with the powerpoint
look a little nicer with the powerpoint
look a little nicer with the powerpoint than what I would you know just make for
than what I would you know just make for
than what I would you know just make for myself but that’s it it’s it doesn’t
myself but that’s it it’s it doesn’t
myself but that’s it it’s it doesn’t cost me a lot of time or money but it
cost me a lot of time or money but it
cost me a lot of time or money but it looks great because our clients or
looks great because our clients or
looks great because our clients or potential clients they don’t have access
potential clients they don’t have access
potential clients they don’t have access to this stuff so I don’t want you to go
to this stuff so I don’t want you to go
to this stuff so I don’t want you to go out and think I got to have a loss
out and think I got to have a loss
out and think I got to have a loss leader haven’t told me to have a loss
leader haven’t told me to have a loss
leader haven’t told me to have a loss leader and I’m going to go out and spend
leader and I’m going to go out and spend
leader and I’m going to go out and spend a lot of money on this loss leader to to
a lot of money on this loss leader to to
a lot of money on this loss leader to to win the business I don’t want you to try
win the business I don’t want you to try
win the business I don’t want you to try to spend a lot of money I want you to
to spend a lot of money I want you to
to spend a lot of money I want you to try to find a way that you can do it
try to find a way that you can do it
try to find a way that you can do it without spending money but there’s high
without spending money but there’s high
without spending money but there’s high perceived value so these are your four
perceived value so these are your four
perceived value so these are your four options the one that we were looking for
options the one that we were looking for
options the one that we were looking for as much as possible is the top left high
as much as possible is the top left high
as much as possible is the top left high value low cost so there’s a high
value low cost so there’s a high
value low cost so there’s a high perceived value they think is really
perceived value they think is really
perceived value they think is really helpful they love what you’re doing for
helpful they love what you’re doing for
helpful they love what you’re doing for them but it doesn’t actually cost you
them but it doesn’t actually cost you
them but it doesn’t actually cost you that much time or money to put together
that much time or money to put together
that much time or money to put together if you can do that and that becomes your
if you can do that and that becomes your
if you can do that and that becomes your entry point then you can almost pump
entry point then you can almost pump
entry point then you can almost pump these things out and show the value and
these things out and show the value and
these things out and show the value and show that you know what you’re talking
show that you know what you’re talking
show that you know what you’re talking about and show how you can help them
about and show how you can help them
about and show how you can help them without the fear and the scariness is
without the fear and the scariness is
without the fear and the scariness is going through a huge proposal and all
going through a huge proposal and all
going through a huge proposal and all the money is going to be involved in it
the money is going to be involved in it
the money is going to be involved in it so my my strategy
so my my strategy
so my my strategy guess you’re getting in is once there’s
guess you’re getting in is once there’s
guess you’re getting in is once there’s a little bit of interest just find any
a little bit of interest just find any
a little bit of interest just find any little piece that I can just to get
little piece that I can just to get
little piece that I can just to get started one tiny little project give me
started one tiny little project give me
started one tiny little project give me something tiny that I can work on and
something tiny that I can work on and
something tiny that I can work on and then I’m going to blow their socks off
then I’m going to blow their socks off
then I’m going to blow their socks off with the results and they’re going to
with the results and they’re going to
with the results and they’re going to want to go back and do more sometimes
want to go back and do more sometimes
want to go back and do more sometimes it’s me saying here can also help with
it’s me saying here can also help with
it’s me saying here can also help with this system this but you should send
this system this but you should send
this system this but you should send coming back to say ever know is awesome
coming back to say ever know is awesome
coming back to say ever know is awesome can you help us with all these other
can you help us with all these other
can you help us with all these other projects and then we just move forward
projects and then we just move forward
projects and then we just move forward and we don’t need to have a proposed and
and we don’t need to have a proposed and
and we don’t need to have a proposed and we don’t need to have huge budgets lined
we don’t need to have huge budgets lined
we don’t need to have huge budgets lined up for they end up coming to me and so
up for they end up coming to me and so
up for they end up coming to me and so hopefully that will help you guys bring
hopefully that will help you guys bring
hopefully that will help you guys bring some a few ideas for what you can do for
some a few ideas for what you can do for
some a few ideas for what you can do for your clients as well are your prospects
your clients as well are your prospects
your clients as well are your prospects number five the last point here they
number five the last point here they
number five the last point here they want to talk about is test test test
want to talk about is test test test
want to talk about is test test test with any system that you use in your
with any system that you use in your
with any system that you use in your business you want to optimize and test
business you want to optimize and test
business you want to optimize and test it to get the best results and so it’s
it to get the best results and so it’s
it to get the best results and so it’s number of different ways that that will
number of different ways that that will
number of different ways that that will do it here the first that I want to
do it here the first that I want to
do it here the first that I want to highlight is with my newsletters so I
highlight is with my newsletters so I
highlight is with my newsletters so I talked a little bit earlier on about the
talked a little bit earlier on about the
talked a little bit earlier on about the importance of newsletters and how you
importance of newsletters and how you
importance of newsletters and how you can turn people from from casual
can turn people from from casual
can turn people from from casual observers on your website to leaving
observers on your website to leaving
observers on your website to leaving their information and allowing you the
their information and allowing you the
their information and allowing you the permission to contact them and build a
permission to contact them and build a
permission to contact them and build a relationship if you have a news release
relationship if you have a news release
relationship if you have a news release that you’re building up you want to make
that you’re building up you want to make
that you’re building up you want to make sure people are opening your emails
sure people are opening your emails
sure people are opening your emails right and that’s mostly going to come
right and that’s mostly going to come
right and that’s mostly going to come from your headline it’s the single most
from your headline it’s the single most
from your headline it’s the single most important factor is what you call what
important factor is what you call what
important factor is what you call what the subject line is of your newsletter
the subject line is of your newsletter
the subject line is of your newsletter and this applies to anything that you do
and this applies to anything that you do
and this applies to anything that you do the headline is the most important thing
the headline is the most important thing
the headline is the most important thing if you’re writing a piece of content a
if you’re writing a piece of content a
if you’re writing a piece of content a blog post a newspaper article if the
blog post a newspaper article if the
blog post a newspaper article if the headline sucks they’re not going to read
headline sucks they’re not going to read
headline sucks they’re not going to read the rest of it so you go out and spend a
the rest of it so you go out and spend a
the rest of it so you go out and spend a lot of time working on your headline so
lot of time working on your headline so
lot of time working on your headline so I’m always testing and having a better
I’m always testing and having a better
I’m always testing and having a better headline can double or triple the number
headline can double or triple the number
headline can double or triple the number of people who open up your emails and so
of people who open up your emails and so
of people who open up your emails and so right there you have a much better
right there you have a much better
right there you have a much better chance of boosting your conversions so
chance of boosting your conversions so
chance of boosting your conversions so here are some things that we’ve tested
here are some things that we’ve tested
here are some things that we’ve tested we’re always running tests on our
we’re always running tests on our
we’re always running tests on our newsletter list we have about 70,000
newsletter list we have about 70,000
newsletter list we have about 70,000 people on a newsletter list and I’m
people on a newsletter list and I’m
people on a newsletter list and I’m always testing things to try to get the
always testing things to try to get the
always testing things to try to get the best result so few the results and hope
best result so few the results and hope
best result so few the results and hope you can apply this to your business the
you can apply this to your business the
you can apply this to your business the force is negative versus positive we
force is negative versus positive we
force is negative versus positive we found that people would do a lot more to
found that people would do a lot more to
found that people would do a lot more to avoid a negative than to achieve a
avoid a negative than to achieve a
avoid a negative than to achieve a positive and that that kind of sucks for
positive and that that kind of sucks for
positive and that that kind of sucks for me because I’m I like being the positive
me because I’m I like being the positive
me because I’m I like being the positive guy don’t like being the negative guy
guy don’t like being the negative guy
guy don’t like being the negative guy don’t think negative and so sometimes it
don’t think negative and so sometimes it
don’t think negative and so sometimes it requires me to you know do a little
requires me to you know do a little
requires me to you know do a little extra mental gymnastics to come up with
extra mental gymnastics to come up with
extra mental gymnastics to come up with I start with a positive headline and
I start with a positive headline and
I start with a positive headline and then figure out okay how can I make this
then figure out okay how can I make this
then figure out okay how can I make this into a negative in how to help them
into a negative in how to help them
into a negative in how to help them overcome a negative so the example on
overcome a negative so the example on
overcome a negative so the example on the right says under the number it says
the right says under the number it says
the right says under the number it says the two key factors that are holding you
the two key factors that are holding you
the two key factors that are holding you back that’s how to avoid a negative the
back that’s how to avoid a negative the
back that’s how to avoid a negative the next is using caps so we tested using
next is using caps so we tested using
next is using caps so we tested using all caps some caps no caps we found the
all caps some caps no caps we found the
all caps some caps no caps we found the all caps version up performed name
all caps version up performed name
all caps version up performed name versus no name that’s putting their name
versus no name that’s putting their name
versus no name that’s putting their name in the subject line so our newsletters
in the subject line so our newsletters
in the subject line so our newsletters will always start with for John and then
will always start with for John and then
will always start with for John and then the headline and if people see their
the headline and if people see their
the headline and if people see their name in the subject lead to open it all
name in the subject lead to open it all
name in the subject lead to open it all i care about with my headlines I want
i care about with my headlines I want
i care about with my headlines I want them to open up the email because then
them to open up the email because then
them to open up the email because then they’ll read what’s written there at
they’ll read what’s written there at
they’ll read what’s written there at least I have a chance with my first
least I have a chance with my first
least I have a chance with my first paragraph to capture them if they see
paragraph to capture them if they see
paragraph to capture them if they see the headline and just delete it right
the headline and just delete it right
the headline and just delete it right away no matter how much time and effort
away no matter how much time and effort
away no matter how much time and effort I spent creating my newsletter crafting
I spent creating my newsletter crafting
I spent creating my newsletter crafting that awesome content they’re not going
that awesome content they’re not going
that awesome content they’re not going to do anything with it I found morning’s
to do anything with it I found morning’s
to do anything with it I found morning’s work better than afternoons use your
work better than afternoons use your
work better than afternoons use your newsletters are sent out now at five in
newsletters are sent out now at five in
newsletters are sent out now at five in the morning I’m not up in five in the
the morning I’m not up in five in the
the morning I’m not up in five in the morning but I guess a lot of you guys
morning but I guess a lot of you guys
morning but I guess a lot of you guys are and so that that seems to be the
are and so that that seems to be the
are and so that that seems to be the best time in Tuesday’s or wednesdays
best time in Tuesday’s or wednesdays
best time in Tuesday’s or wednesdays work the best compared to the rest of
work the best compared to the rest of
work the best compared to the rest of the week and I test it every day and
the week and I test it every day and
the week and I test it every day and every time and that’s what pulls out
every time and that’s what pulls out
every time and that’s what pulls out best for me now this is very different
best for me now this is very different
best for me now this is very different than other people in my presentation
than other people in my presentation
than other people in my presentation this morning one of the women in the
this morning one of the women in the
this morning one of the women in the audience said well i found that
audience said well i found that
audience said well i found that saturday’s work best for me and she
saturday’s work best for me and she
saturday’s work best for me and she works with a residential community those
works with a residential community those
works with a residential community those are her customers and that’s great you
are her customers and that’s great you
are her customers and that’s great you know i work with entrepreneurs so maybe
know i work with entrepreneurs so maybe
know i work with entrepreneurs so maybe different the important thing is that
different the important thing is that
different the important thing is that you’re testing because i can have a huge
you’re testing because i can have a huge
you’re testing because i can have a huge impact if i sent it on a tuesday i might
impact if i sent it on a tuesday i might
impact if i sent it on a tuesday i might get twice as many people to open it and
get twice as many people to open it and
get twice as many people to open it and if i sent it on a saturday
if i sent it on a saturday
if i sent it on a saturday and so I wouldn’t have known that unless
and so I wouldn’t have known that unless
and so I wouldn’t have known that unless I tested it and if I’m doing all that
I tested it and if I’m doing all that
I tested it and if I’m doing all that work to create the content and try to
work to create the content and try to
work to create the content and try to promote myself and what I’m doing at
promote myself and what I’m doing at
promote myself and what I’m doing at least want people to read it right and
least want people to read it right and
least want people to read it right and you want to give yourself the best
you want to give yourself the best
you want to give yourself the best chance at success and that comes from
chance at success and that comes from
chance at success and that comes from being able to test so you don’t have to
being able to test so you don’t have to
being able to test so you don’t have to be a genius and have everything figured
be a genius and have everything figured
be a genius and have everything figured out from the start just test test test
out from the start just test test test
out from the start just test test test and see what works so on the right hand
and see what works so on the right hand
and see what works so on the right hand side here this page is the three
side here this page is the three
side here this page is the three categories number question or how to and
categories number question or how to and
categories number question or how to and this was a sample that I ran on my
this was a sample that I ran on my
this was a sample that I ran on my newsletter where the content of the
newsletter where the content of the
newsletter where the content of the newsletter was exactly the same exactly
newsletter was exactly the same exactly
newsletter was exactly the same exactly the same content within the newsletter
the same content within the newsletter
the same content within the newsletter but the only thing different was the
but the only thing different was the
but the only thing different was the headline so the first was a number so
headline so the first was a number so
headline so the first was a number so the two key factors that are holding you
the two key factors that are holding you
the two key factors that are holding you back the second was a question know how
back the second was a question know how
back the second was a question know how to grow but need a push and the third
to grow but need a push and the third
to grow but need a push and the third was a how-to had a great business and
was a how-to had a great business and
was a how-to had a great business and make it succeed and the number really
make it succeed and the number really
make it succeed and the number really outperformed the other two and so we
outperformed the other two and so we
outperformed the other two and so we also found that if you write the number
also found that if you write the number
also found that if you write the number two instead of writing TW o that has a
two instead of writing TW o that has a
two instead of writing TW o that has a big impact as well so we now as much as
big impact as well so we now as much as
big impact as well so we now as much as fossil try to use a number and also try
fossil try to use a number and also try
fossil try to use a number and also try to avoid a negative instead of going for
to avoid a negative instead of going for
to avoid a negative instead of going for positive now again this is what what has
positive now again this is what what has
positive now again this is what what has worked for me and this is across
worked for me and this is across
worked for me and this is across millions of data sets as we’ve tested
millions of data sets as we’ve tested
millions of data sets as we’ve tested over the years it may not work for you
over the years it may not work for you
over the years it may not work for you it may not be the exact same thing but
it may not be the exact same thing but
it may not be the exact same thing but the important lesson here is that you
the important lesson here is that you
the important lesson here is that you test everything with your business you
test everything with your business you
test everything with your business you want to try to test because if you can
want to try to test because if you can
want to try to test because if you can double or triple your results of things
double or triple your results of things
double or triple your results of things that you’re already doing it’s so much
that you’re already doing it’s so much
that you’re already doing it’s so much easier than to go out and try to get new
easier than to go out and try to get new
easier than to go out and try to get new customers coming in from a brand new
customers coming in from a brand new
customers coming in from a brand new method one of the thing i love the test
method one of the thing i love the test
method one of the thing i love the test is to my website and when you’re low
is to my website and when you’re low
is to my website and when you’re low looking at traffic to your website you
looking at traffic to your website you
looking at traffic to your website you shouldn’t care so much about how many
shouldn’t care so much about how many
shouldn’t care so much about how many visitors come to your site a lot of
visitors come to your site a lot of
visitors come to your site a lot of people say oh I had 100 people my
people say oh I had 100 people my
people say oh I had 100 people my website yesterday and they’re happy with
website yesterday and they’re happy with
website yesterday and they’re happy with it it doesn’t matter how many people
it it doesn’t matter how many people
it it doesn’t matter how many people come to your website when you should
come to your website when you should
come to your website when you should care about the conversions how many
care about the conversions how many
care about the conversions how many people are converting to become
people are converting to become
people are converting to become customers of your business I like using
customers of your business I like using
customers of your business I like using google analytics hopefully you guys know
google analytics hopefully you guys know
google analytics hopefully you guys know Google oolitic so using a finger
Google oolitic so using a finger
Google oolitic so using a finger business as well it’s a free system
business as well it’s a free system
business as well it’s a free system really is really pretty easy to use
really is really pretty easy to use
really is really pretty easy to use don’t be too much of a geek to figure it
don’t be too much of a geek to figure it
don’t be too much of a geek to figure it out one of the my favorite resources
out one of the my favorite resources
out one of the my favorite resources then Google Analytics is called goals
then Google Analytics is called goals
then Google Analytics is called goals and what you can do and this is again
and what you can do and this is again
and what you can do and this is again free you can track how many people hit
free you can track how many people hit
free you can track how many people hit your confirmation page so say you’re
your confirmation page so say you’re
your confirmation page so say you’re selling a product online after they buy
selling a product online after they buy
selling a product online after they buy from you they have to go to confirmation
from you they have to go to confirmation
from you they have to go to confirmation page they thank you for your order you
page they thank you for your order you
page they thank you for your order you could track who went to that page but
could track who went to that page but
could track who went to that page but also what key word they used to get
also what key word they used to get
also what key word they used to get there so you can track exactly from a
there so you can track exactly from a
there so you can track exactly from a keyword in Google Google search right to
keyword in Google Google search right to
keyword in Google Google search right to a sale and you can figure out exactly
a sale and you can figure out exactly
a sale and you can figure out exactly which keywords lead to business for you
which keywords lead to business for you
which keywords lead to business for you so it’s not just about getting traffic
so it’s not just about getting traffic
so it’s not just about getting traffic you want traffic that is coming from
you want traffic that is coming from
you want traffic that is coming from clients and if you’re thinking about
clients and if you’re thinking about
clients and if you’re thinking about your SEO efforts and you’re trying to
your SEO efforts and you’re trying to
your SEO efforts and you’re trying to rank in Google you want to rank around
rank in Google you want to rank around
rank in Google you want to rank around the keywords that are driving revenue
the keywords that are driving revenue
the keywords that are driving revenue for you not just driving traffic to your
for you not just driving traffic to your
for you not just driving traffic to your website so one of the things that I’ll
website so one of the things that I’ll
website so one of the things that I’ll do every month is look at the goals for
do every month is look at the goals for
do every month is look at the goals for my business and any keyword we basically
my business and any keyword we basically
my business and any keyword we basically have a report that comes out and then I
have a report that comes out and then I
have a report that comes out and then I see how I’m ranking for those keywords
see how I’m ranking for those keywords
see how I’m ranking for those keywords so keywords that have generated business
so keywords that have generated business
so keywords that have generated business you look every month and see how we’re
you look every month and see how we’re
you look every month and see how we’re ranking for it and if we are at the top
ranking for it and if we are at the top
ranking for it and if we are at the top then there’s only to do anything else
then there’s only to do anything else
then there’s only to do anything else you already ranked at the top nothing
you already ranked at the top nothing
you already ranked at the top nothing else to do but if you’re generating
else to do but if you’re generating
else to do but if you’re generating sales from something when you’re on page
sales from something when you’re on page
sales from something when you’re on page two and Google then by investing some
two and Google then by investing some
two and Google then by investing some time and energy into ranking higher that
time and energy into ranking higher that
time and energy into ranking higher that could have a significant impact on your
could have a significant impact on your
could have a significant impact on your business and it’s all coming from
business and it’s all coming from
business and it’s all coming from data-driven decisions so it’s not just
data-driven decisions so it’s not just
data-driven decisions so it’s not just guessing as to which keywords will help
guessing as to which keywords will help
guessing as to which keywords will help and again all that is free and built
and again all that is free and built
and again all that is free and built into Google and it looks for you the
into Google and it looks for you the
into Google and it looks for you the other side of things is AdWords the
other side of things is AdWords the
other side of things is AdWords the AdWords are the advertising tool that
AdWords are the advertising tool that
AdWords are the advertising tool that google allows you to basically bid on
google allows you to basically bid on
google allows you to basically bid on different keywords you’ll see it at the
different keywords you’ll see it at the
different keywords you’ll see it at the top and a side of mostly google searches
top and a side of mostly google searches
top and a side of mostly google searches and AdWords is a great way to test if a
and AdWords is a great way to test if a
and AdWords is a great way to test if a keyword is going to work for you or not
keyword is going to work for you or not
keyword is going to work for you or not SEO can take time it takes time to write
SEO can take time it takes time to write
SEO can take time it takes time to write content and get it ranked and you want
content and get it ranked and you want
content and get it ranked and you want to make sure that you’re doing it around
to make sure that you’re doing it around
to make sure that you’re doing it around keywords that are going to work so a
keywords that are going to work so a
keywords that are going to work so a great way to start is to run some
great way to start is to run some
great way to start is to run some AdWords test different keywords use your
AdWords test different keywords use your
AdWords test different keywords use your goals the track which ones are bringing
goals the track which ones are bringing
goals the track which ones are bringing in sales and then that will tell you
in sales and then that will tell you
in sales and then that will tell you which keywords to focus on for your SEO
which keywords to focus on for your SEO
which keywords to focus on for your SEO if a keyword has worked and converted to
if a keyword has worked and converted to
if a keyword has worked and converted to adwords that’s only going to do better
adwords that’s only going to do better
adwords that’s only going to do better on the SEO side of things because people
on the SEO side of things because people
on the SEO side of things because people are buying and people more likely to
are buying and people more likely to
are buying and people more likely to click on the organic results then on the
click on the organic results then on the
click on the organic results then on the ads so just another way to test and you
ads so just another way to test and you
ads so just another way to test and you know the more online your business is
know the more online your business is
know the more online your business is easier it is to test all these things
easier it is to test all these things
easier it is to test all these things but you want to test as much as possible
but you want to test as much as possible
but you want to test as much as possible and improve improve improve because it’s
and improve improve improve because it’s
and improve improve improve because it’s so much easier to go soon to go out and
so much easier to go soon to go out and
so much easier to go soon to go out and just try to bring in new customers all
just try to bring in new customers all
just try to bring in new customers all the time so that’s it for the
the time so that’s it for the
the time so that’s it for the presentation for today 45 minutes thank
presentation for today 45 minutes thank
presentation for today 45 minutes thank you for bearing with me if you have
you for bearing with me if you have
you for bearing with me if you have questions uh the best way to do it is to
questions uh the best way to do it is to
questions uh the best way to do it is to tweet with the hashtag ask Evan and I’ll
tweet with the hashtag ask Evan and I’ll
tweet with the hashtag ask Evan and I’ll be monitoring that and hopefully
be monitoring that and hopefully
be monitoring that and hopefully answering some of your questions so feel
answering some of your questions so feel
answering some of your questions so feel free to login to twitter and send some
free to login to twitter and send some
free to login to twitter and send some questions along and be happy to answer
questions along and be happy to answer
questions along and be happy to answer them for you these these sheets have all
them for you these these sheets have all
them for you these these sheets have all come from from worksheets that i sell so
come from from worksheets that i sell so
come from from worksheets that i sell so you can also check those out online and
you can also check those out online and
you can also check those out online and there’s the link there at the bottom for
there’s the link there at the bottom for
there’s the link there at the bottom for worksheet so you can check those out and
worksheet so you can check those out and
worksheet so you can check those out and i’ll hang around for a little bit
i’ll hang around for a little bit
i’ll hang around for a little bit answering the question so see if anybody
answering the question so see if anybody
answering the question so see if anybody has something coming in hopefully you
has something coming in hopefully you
has something coming in hopefully you guys like the Google+ format I’d love to
guys like the Google+ format I’d love to
guys like the Google+ format I’d love to get some feedback on that as well I know
get some feedback on that as well I know
get some feedback on that as well I know the link may not have worked at the
the link may not have worked at the
the link may not have worked at the beginning and hope that there are a few
beginning and hope that there are a few
beginning and hope that there are a few technical issues getting started but I’m
technical issues getting started but I’m
technical issues getting started but I’m looking at doing this on an ongoing
looking at doing this on an ongoing
looking at doing this on an ongoing basis and having more of these webinars
basis and having more of these webinars
basis and having more of these webinars for you if you guys are enjoying and
for you if you guys are enjoying and
for you if you guys are enjoying and finding value in it I’m also going to be
finding value in it I’m also going to be
finding value in it I’m also going to be giving the the presentation should be
giving the the presentation should be
giving the the presentation should be live on my youtube channel I don’t know
live on my youtube channel I don’t know
live on my youtube channel I don’t know how long it’s going to take for it to go
how long it’s going to take for it to go
how long it’s going to take for it to go up and and be live but it will be up on
up and and be live but it will be up on
up and and be live but it will be up on the site and hopefully you guys can
the site and hopefully you guys can
the site and hopefully you guys can leave a comment on there and give it a
leave a comment on there and give it a
leave a comment on there and give it a thumbs up I love seeing your comments
thumbs up I love seeing your comments
thumbs up I love seeing your comments coming in and we’re going to do more
coming in and we’re going to do more
coming in and we’re going to do more these workshops as we go along as well
these workshops as we go along as well
these workshops as we go along as well so the next webinar is going to be the
so the next webinar is going to be the
so the next webinar is going to be the last part of this so the marketing
last part of this so the marketing
last part of this so the marketing machine we’ve done part one and we just
machine we’ve done part one and we just
machine we’ve done part one and we just finished part two and so we’re going to
finished part two and so we’re going to
finished part two and so we’re going to do part three it’s the last one it’s a
do part three it’s the last one it’s a
do part three it’s the last one it’s a 14-point system and that’s
14-point system and that’s
14-point system and that’s set for May thirtieth I will confirm the
set for May thirtieth I will confirm the
set for May thirtieth I will confirm the details as they come out so I typically
details as they come out so I typically
details as they come out so I typically like look at the last thursday of the
like look at the last thursday of the
like look at the last thursday of the month as my webinar day and hopefully
month as my webinar day and hopefully
month as my webinar day and hopefully you guys will be able to join in for
you guys will be able to join in for
you guys will be able to join in for that and again you know when i started
that and again you know when i started
that and again you know when i started with my businesses the i was not a great
with my businesses the i was not a great
with my businesses the i was not a great marketer and I was not a great network
marketer and I was not a great network
marketer and I was not a great network her or sales guy and it I don’t want see
her or sales guy and it I don’t want see
her or sales guy and it I don’t want see agitated but did it was hard for me to
agitated but did it was hard for me to
agitated but did it was hard for me to get out and pick up the phone and try to
get out and pick up the phone and try to
get out and pick up the phone and try to make sales and be a networker and what
make sales and be a networker and what
make sales and be a networker and what you have to really find with your
you have to really find with your
you have to really find with your business is a way to be yourself and
business is a way to be yourself and
business is a way to be yourself and have success and build around your
have success and build around your
have success and build around your strengths and if my business relied on
strengths and if my business relied on
strengths and if my business relied on me to be out there knocking on doors and
me to be out there knocking on doors and
me to be out there knocking on doors and going to networking events and being the
going to networking events and being the
going to networking events and being the sales guy we would fall like I’m sure I
sales guy we would fall like I’m sure I
sales guy we would fall like I’m sure I could develop my skills and learn a
could develop my skills and learn a
could develop my skills and learn a little bit more but it’s not what I’m
little bit more but it’s not what I’m
little bit more but it’s not what I’m naturally good at I’m not a naturally
naturally good at I’m not a naturally
naturally good at I’m not a naturally good networker and so I tried to build a
good networker and so I tried to build a
good networker and so I tried to build a system around what I was really good at
system around what I was really good at
system around what I was really good at how people come to me and that’s what
how people come to me and that’s what
how people come to me and that’s what this marketing machine is all about and
this marketing machine is all about and
this marketing machine is all about and hopefully in the third part without and
hopefully in the third part without and
hopefully in the third part without and answer your questions and give you guys
answer your questions and give you guys
answer your questions and give you guys a complete resource to be able to go
a complete resource to be able to go
a complete resource to be able to go home and continue to build your business
home and continue to build your business
home and continue to build your business I want to see you succeed I know it’s
I want to see you succeed I know it’s
I want to see you succeed I know it’s tough starting up a business and one of
tough starting up a business and one of
tough starting up a business and one of the hardest most grueling difficult
the hardest most grueling difficult
the hardest most grueling difficult challenging frustrating things that you
challenging frustrating things that you
challenging frustrating things that you can do and it’s great to go out there
can do and it’s great to go out there
can do and it’s great to go out there and try to get some help seek advice you
and try to get some help seek advice you
and try to get some help seek advice you know don’t be afraid to reach out if
know don’t be afraid to reach out if
know don’t be afraid to reach out if it’s to me or other people because I
it’s to me or other people because I
it’s to me or other people because I know it’s hard to do a long so thank you
know it’s hard to do a long so thank you
know it’s hard to do a long so thank you for joining me on this webinar again if
for joining me on this webinar again if
for joining me on this webinar again if you guys had a good time I’d love to
you guys had a good time I’d love to
you guys had a good time I’d love to hear from you and hopefully we’ll see
hear from you and hopefully we’ll see
hear from you and hopefully we’ll see you on the 30th I’ll send out the
you on the 30th I’ll send out the
you on the 30th I’ll send out the details as we get a little bit closer
details as we get a little bit closer
details as we get a little bit closer and again the webinar is going to be
and again the webinar is going to be
and again the webinar is going to be available on YouTube and I’d love to see
available on YouTube and I’d love to see
available on YouTube and I’d love to see your feedback on there and answer any
your feedback on there and answer any
your feedback on there and answer any other questions that come in so thank
other questions that come in so thank
other questions that come in so thank you guys have a great weekend good luck
you guys have a great weekend good luck
you guys have a great weekend good luck growing your business and I look forward
growing your business and I look forward
growing your business and I look forward to hearing from you soon take care
”
Be First to Comment