hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters today we’re going to look at how a farm
today we’re going to look at how a farm
today we’re going to look at how a farm boy whose father told him he’d never
boy whose father told him he’d never
boy whose father told him he’d never make anything of himself use money that
make anything of himself use money that
make anything of himself use money that his parents gave him for doing well at
his parents gave him for doing well at
his parents gave him for doing well at school start his own little business
school start his own little business
school start his own little business this is a story of ingvar calm pride
this is a story of ingvar calm pride
this is a story of ingvar calm pride from Ikea and the top three lessons that
from Ikea and the top three lessons that
from Ikea and the top three lessons that you can learn from his success in var
you can learn from his success in var
you can learn from his success in var Conrad was born in a small farming
Conrad was born in a small farming
Conrad was born in a small farming village in Switzerland where his
village in Switzerland where his
village in Switzerland where his grandfather had killed himself with a
grandfather had killed himself with a
grandfather had killed himself with a gun when he realized that he couldn’t
gun when he realized that he couldn’t
gun when he realized that he couldn’t pay the mortgage on their family farm
pay the mortgage on their family farm
pay the mortgage on their family farm camp bride’s grandmother then father
camp bride’s grandmother then father
camp bride’s grandmother then father kept the business going and his father
kept the business going and his father
kept the business going and his father frequently told him if you would never
frequently told him if you would never
frequently told him if you would never make anything of himself determined to
make anything of himself determined to
make anything of himself determined to prove his father wrong Kamprad woke up
prove his father wrong Kamprad woke up
prove his father wrong Kamprad woke up every morning at 5:50 a.m. by removing
every morning at 5:50 a.m. by removing
every morning at 5:50 a.m. by removing the off button on his alarm clock he
the off button on his alarm clock he
the off button on his alarm clock he then focused his efforts on his
then focused his efforts on his
then focused his efforts on his schoolwork and was going to achieve
schoolwork and was going to achieve
schoolwork and was going to achieve until he made his father proud after a
until he made his father proud after a
until he made his father proud after a particularly stellar year his father
particularly stellar year his father
particularly stellar year his father gave him a cash reward as recognition
gave him a cash reward as recognition
gave him a cash reward as recognition for a job well done
for a job well done
for a job well done Kamprad used the money to start his own
Kamprad used the money to start his own
Kamprad used the money to start his own little business a company he named IKEA
little business a company he named IKEA
little business a company he named IKEA the name was a combination of calm
the name was a combination of calm
the name was a combination of calm prides initials I K and the first
prides initials I K and the first
prides initials I K and the first letters of the farm in the village where
letters of the farm in the village where
letters of the farm in the village where he had grown up he in the a he started
he had grown up he in the a he started
he had grown up he in the a he started off bidding for contracts supply pencils
off bidding for contracts supply pencils
off bidding for contracts supply pencils and slowly expanded his business today
and slowly expanded his business today
and slowly expanded his business today IKEA has over a hundred and twenty five
IKEA has over a hundred and twenty five
IKEA has over a hundred and twenty five thousand employees and camp pride is the
thousand employees and camp pride is the
thousand employees and camp pride is the 11th wealthiest person in the world
11th wealthiest person in the world
11th wealthiest person in the world according to Forbes magazine with an
according to Forbes magazine with an
according to Forbes magazine with an estimated net worth of twenty three
estimated net worth of twenty three
estimated net worth of twenty three billion dollars
billion dollars
billion dollars by starting small and working hard
by starting small and working hard
by starting small and working hard comrade was able to prove his father
comrade was able to prove his father
comrade was able to prove his father wrong and make his parents proud he was
wrong and make his parents proud he was
wrong and make his parents proud he was able to go from farm boy to Ultra
able to go from farm boy to Ultra
able to go from farm boy to Ultra billionaire and become one of the
billionaire and become one of the
billionaire and become one of the richest people in the world to take your
richest people in the world to take your
richest people in the world to take your business up to the next level here are
business up to the next level here are
business up to the next level here are three action items that you can learn
three action items that you can learn
three action items that you can learn from Ingvar Kamprad
action item number one build around your
action item number one build around your customers too many entrepreneurs think
customers too many entrepreneurs think
customers too many entrepreneurs think that they have a great idea and spend
that they have a great idea and spend
that they have a great idea and spend all their money and time developing it
all their money and time developing it
all their money and time developing it only to find out that customers don’t
only to find out that customers don’t
only to find out that customers don’t want it one of the best ways to ensure
want it one of the best ways to ensure
want it one of the best ways to ensure your success is to talk with potential
your success is to talk with potential
your success is to talk with potential customers build your products and
customers build your products and
customers build your products and services around their problems and give
services around their problems and give
services around their problems and give them practical solutions that they will
them practical solutions that they will
them practical solutions that they will pay for from the day he founded IKEA kam
pay for from the day he founded IKEA kam
pay for from the day he founded IKEA kam pride has been dedicated to providing
pride has been dedicated to providing
pride has been dedicated to providing good quality and well-functioning
good quality and well-functioning
good quality and well-functioning products and low prices this has been
products and low prices this has been
products and low prices this has been one of the key driving forces behind my
one of the key driving forces behind my
one of the key driving forces behind my Kia’s international success and the
Kia’s international success and the
Kia’s international success and the company hires its own designers many of
company hires its own designers many of
company hires its own designers many of whom have gone on to win design awards
whom have gone on to win design awards
whom have gone on to win design awards over the years according to comp rod to
over the years according to comp rod to
over the years according to comp rod to design a desk which may cost one
design a desk which may cost one
design a desk which may cost one thousand dollars is easy for a furniture
thousand dollars is easy for a furniture
thousand dollars is easy for a furniture designer but to design a functional and
designer but to design a functional and
designer but to design a functional and good desk which shall cost fifty dollars
good desk which shall cost fifty dollars
good desk which shall cost fifty dollars can only be done by the very best we
can only be done by the very best we
can only be done by the very best we have decided once and for all to side
have decided once and for all to side
have decided once and for all to side with the many what is good for our
with the many what is good for our
with the many what is good for our customers is also in the long run good
customers is also in the long run good
customers is also in the long run good for us
action item number to lead by example if
action item number to lead by example if you’re building your business beyond
you’re building your business beyond
you’re building your business beyond yourself then you’ll have to think about
yourself then you’ll have to think about
yourself then you’ll have to think about your leadership style and how you’re
your leadership style and how you’re
your leadership style and how you’re going to inspire those working for you
going to inspire those working for you
going to inspire those working for you to give their very best every day
to give their very best every day
to give their very best every day Conrad believes the best way to
Conrad believes the best way to
Conrad believes the best way to encourage hard work and a strong
encourage hard work and a strong
encourage hard work and a strong character and others was to exemplify
character and others was to exemplify
character and others was to exemplify that in his own life even though he’s
that in his own life even though he’s
that in his own life even though he’s worth billions of dollars he still
worth billions of dollars he still
worth billions of dollars he still drives 13-year old Volvo often takes
drives 13-year old Volvo often takes
drives 13-year old Volvo often takes public transportation in Switzerland
public transportation in Switzerland
public transportation in Switzerland doesn’t have his own private office and
doesn’t have his own private office and
doesn’t have his own private office and regularly flies economy class and
regularly flies economy class and
regularly flies economy class and traveling out of town
traveling out of town
traveling out of town according to comp rod I’m a bit tight
according to comp rod I’m a bit tight
according to comp rod I’m a bit tight with money but so what I look at the
with money but so what I look at the
with money but so what I look at the money I’m about to spend on myself and
money I’m about to spend on myself and
money I’m about to spend on myself and ask myself if IKEA customers can afford
ask myself if IKEA customers can afford
ask myself if IKEA customers can afford it
it
it I could regularly travel first-class but
I could regularly travel first-class but
I could regularly travel first-class but having money in abundance doesn’t seem
having money in abundance doesn’t seem
having money in abundance doesn’t seem like a good reason to waste it if there
like a good reason to waste it if there
like a good reason to waste it if there is such a thing as good leadership it is
is such a thing as good leadership it is
is such a thing as good leadership it is to give a good example I have to do so
to give a good example I have to do so
to give a good example I have to do so for all the IKEA employees action item
for all the IKEA employees action item
for all the IKEA employees action item number three never waste your time you
number three never waste your time you
number three never waste your time you only have so many hours in a day to get
only have so many hours in a day to get
only have so many hours in a day to get work done and to accomplish your goals
work done and to accomplish your goals
work done and to accomplish your goals don’t waste them every little step that
don’t waste them every little step that
don’t waste them every little step that you take to build your business will add
you take to build your business will add
you take to build your business will add up the big movements forward but you
up the big movements forward but you
up the big movements forward but you have to put the time in to turn your
have to put the time in to turn your
have to put the time in to turn your vision into reality
vision into reality
vision into reality Conrad’s frugality is matched only by
Conrad’s frugality is matched only by
Conrad’s frugality is matched only by his desire to never waste his time to
his desire to never waste his time to
his desire to never waste his time to that end he built the IKEA corporate
that end he built the IKEA corporate
that end he built the IKEA corporate philosophy around fishin C and hard work
philosophy around fishin C and hard work
philosophy around fishin C and hard work IKEA has always kept few layers of
IKEA has always kept few layers of
IKEA has always kept few layers of Management practically eliminated titles
Management practically eliminated titles
Management practically eliminated titles and privileges and has almost no suits
and privileges and has almost no suits
and privileges and has almost no suits and ties in the office according to calm
and ties in the office according to calm
and ties in the office according to calm pride time is your most important
pride time is your most important
pride time is your most important resource you can do so much in 10
resource you can do so much in 10
resource you can do so much in 10 minutes 10 minutes once gone are gone
minutes 10 minutes once gone are gone
minutes 10 minutes once gone are gone for good
for good
for good ten minutes and not just one six of your
ten minutes and not just one six of your
ten minutes and not just one six of your hourly pay ten minutes our piece of
hourly pay ten minutes our piece of
hourly pay ten minutes our piece of yourself divide your life in the ten
yourself divide your life in the ten
yourself divide your life in the ten minute units and sacrifice as few of
minute units and sacrifice as few of
minute units and sacrifice as few of them as possible in meaningless activity
so remember build around your customers
so remember build around your customers lead by example and never waste your
lead by example and never waste your
lead by example and never waste your time I wanted to end the video today by
time I wanted to end the video today by
time I wanted to end the video today by sharing one of my favorite true stories
sharing one of my favorite true stories
sharing one of my favorite true stories about embark on pride and some of his
about embark on pride and some of his
about embark on pride and some of his best quotes Kamprad had always been a
best quotes Kamprad had always been a
best quotes Kamprad had always been a fan of turning mistakes into
fan of turning mistakes into
fan of turning mistakes into opportunities in 1956 a new IKEA
opportunities in 1956 a new IKEA
opportunities in 1956 a new IKEA employee had been standing with a
employee had been standing with a
employee had been standing with a colleague trying to figure out how to
colleague trying to figure out how to
colleague trying to figure out how to get a bulky wooden table into the back
get a bulky wooden table into the back
get a bulky wooden table into the back of his car
of his car
of his car finally against company policy he said
finally against company policy he said
finally against company policy he said oh god then let’s pull off the legs and
oh god then let’s pull off the legs and
oh god then let’s pull off the legs and put them underneath it was with that
put them underneath it was with that
put them underneath it was with that simple idea that IKEA would reorient
simple idea that IKEA would reorient
simple idea that IKEA would reorient itself towards the flat design
itself towards the flat design
itself towards the flat design production for which it has become
production for which it has become
production for which it has become famous today
thank you for joining me for another
thank you for joining me for another edition of modeling the masters if you
edition of modeling the masters if you
edition of modeling the masters if you enjoyed please give it a thumbs up below
enjoyed please give it a thumbs up below
enjoyed please give it a thumbs up below I’d also love to hear your thoughts if
I’d also love to hear your thoughts if
I’d also love to hear your thoughts if you want to leave a comment and stay
you want to leave a comment and stay
you want to leave a comment and stay tuned to the next episode
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