hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m answering
edition of ask Evan today I’m answering
edition of ask Evan today I’m answering a question from one of my newsletter
a question from one of my newsletter
a question from one of my newsletter readers Daniel who wrote a lengthy email
readers Daniel who wrote a lengthy email
readers Daniel who wrote a lengthy email so I’ll try to kind of short it down
so I’ll try to kind of short it down
so I’ll try to kind of short it down here for you guys so Evan I want to know
here for you guys so Evan I want to know
here for you guys so Evan I want to know how to run an entrepreneurship training
how to run an entrepreneurship training
how to run an entrepreneurship training and consulting company successfully I’ve
and consulting company successfully I’ve
and consulting company successfully I’ve made several attempts in last year with
made several attempts in last year with
made several attempts in last year with not-so-great results and it goes on what
not-so-great results and it goes on what
not-so-great results and it goes on what what can I do to create greater
what can I do to create greater
what can I do to create greater awareness and increase interest in this
awareness and increase interest in this
awareness and increase interest in this field Thank You Daniel so great question
field Thank You Daniel so great question
field Thank You Daniel so great question Daniel congratulations want to set up a
Daniel congratulations want to set up a
Daniel congratulations want to set up a business I know it’s really hard and
business I know it’s really hard and
business I know it’s really hard and tough and there’s definitely lot of
tough and there’s definitely lot of
tough and there’s definitely lot of failures along the way I think with this
failures along the way I think with this
failures along the way I think with this approach it’s really hard to create
approach it’s really hard to create
approach it’s really hard to create interest in a new field trying to create
interest in a new field trying to create
interest in a new field trying to create a market is one of the hardest things
a market is one of the hardest things
a market is one of the hardest things that you can do as an entrepreneur where
that you can do as an entrepreneur where
that you can do as an entrepreneur where it’s better to look at an existing
it’s better to look at an existing
it’s better to look at an existing market and solve a challenge that
market and solve a challenge that
market and solve a challenge that they’re facing so for you if you’re
they’re facing so for you if you’re
they’re facing so for you if you’re selling entrepreneurship consulting and
selling entrepreneurship consulting and
selling entrepreneurship consulting and training services some things to keep in
training services some things to keep in
training services some things to keep in mind entrepreneurs generally don’t have
mind entrepreneurs generally don’t have
mind entrepreneurs generally don’t have a lot of money now if you’re looking at
a lot of money now if you’re looking at
a lot of money now if you’re looking at start-up entrepreneurs especially you
start-up entrepreneurs especially you
start-up entrepreneurs especially you know they don’t have a lot of money and
know they don’t have a lot of money and
know they don’t have a lot of money and everything they make is going back into
everything they make is going back into
everything they make is going back into their business or just to feed their
their business or just to feed their
their business or just to feed their families you know it’s it’s it’s hard
families you know it’s it’s it’s hard
families you know it’s it’s it’s hard being a new entrepreneur and so it can
being a new entrepreneur and so it can
being a new entrepreneur and so it can be really tough to to create really
be really tough to to create really
be really tough to to create really valuable things that people will pay for
valuable things that people will pay for
valuable things that people will pay for on when you’re selling to entrepreneurs
on when you’re selling to entrepreneurs
on when you’re selling to entrepreneurs and so you know I love helping startups
and so you know I love helping startups
and so you know I love helping startups I love helping entrepreneurs most of
I love helping entrepreneurs most of
I love helping entrepreneurs most of what I do is free just because it’s it I
what I do is free just because it’s it I
what I do is free just because it’s it I love doing it you know I love helping
love doing it you know I love helping
love doing it you know I love helping entrepreneurs and so like these YouTube
entrepreneurs and so like these YouTube
entrepreneurs and so like these YouTube videos I don’t get paid to do these
videos I don’t get paid to do these
videos I don’t get paid to do these YouTube videos but I want to answer your
YouTube videos but I want to answer your
YouTube videos but I want to answer your question you know I get you ask me the
question you know I get you ask me the
question you know I get you ask me the question I want to help out and I hope
question I want to help out and I hope
question I want to help out and I hope other just can learn from these videos
other just can learn from these videos
other just can learn from these videos as well and can grow their businesses so
as well and can grow their businesses so
as well and can grow their businesses so you have to figure out a way to to make
you have to figure out a way to to make
you have to figure out a way to to make money from what you’re doing and so what
money from what you’re doing and so what
money from what you’re doing and so what I would try to do is look at people who
I would try to do is look at people who
I would try to do is look at people who may have more money who are interested
may have more money who are interested
may have more money who are interested in that field and so the two ideas that
in that field and so the two ideas that
in that field and so the two ideas that come to mind one are looking at
come to mind one are looking at
come to mind one are looking at government so are there any government
government so are there any government
government so are there any government organizations that are funding training
organizations that are funding training
organizations that are funding training and
and
and element and consulting services that you
element and consulting services that you
element and consulting services that you might be able to tag along with I don’t
might be able to tag along with I don’t
might be able to tag along with I don’t know what’s happened in your market and
know what’s happened in your market and
know what’s happened in your market and here in Toronto we have a number of
here in Toronto we have a number of
here in Toronto we have a number of different government programs where they
different government programs where they
different government programs where they bring in people to come and deliver
bring in people to come and deliver
bring in people to come and deliver training to entrepreneurs because it
training to entrepreneurs because it
training to entrepreneurs because it helps the economy you know the more
helps the economy you know the more
helps the economy you know the more entrepreneurs can build themselves up
entrepreneurs can build themselves up
entrepreneurs can build themselves up hire people build their companies that
hire people build their companies that
hire people build their companies that helps the local economy so government
helps the local economy so government
helps the local economy so government sometimes have money that they can
sometimes have money that they can
sometimes have money that they can invest into that to look at different
invest into that to look at different
invest into that to look at different programs it can take longer to get in
programs it can take longer to get in
programs it can take longer to get in with the government just because
with the government just because
with the government just because governments tend to move slowly but it’s
governments tend to move slowly but it’s
governments tend to move slowly but it’s a good long-term solution to start to
a good long-term solution to start to
a good long-term solution to start to look at the other thing I look at is
look at the other thing I look at is
look at the other thing I look at is corporations and this is part of what I
corporations and this is part of what I
corporations and this is part of what I do a lot of corporate companies will
do a lot of corporate companies will
do a lot of corporate companies will come to me and say we’re trying to reach
come to me and say we’re trying to reach
come to me and say we’re trying to reach out to the entrepreneur community we’re
out to the entrepreneur community we’re
out to the entrepreneur community we’re trying to be seen as a friend to the
trying to be seen as a friend to the
trying to be seen as a friend to the entrepreneurs and provide a lot of value
entrepreneurs and provide a lot of value
entrepreneurs and provide a lot of value to them and the hope is you know the
to them and the hope is you know the
to them and the hope is you know the more you interact with a company and see
more you interact with a company and see
more you interact with a company and see that they’re trying to help you out that
that they’re trying to help you out that
that they’re trying to help you out that when you need products or services
when you need products or services
when you need products or services you’re going to go to them so if you
you’re going to go to them so if you
you’re going to go to them so if you know just a lot of with Telus as an
know just a lot of with Telus as an
know just a lot of with Telus as an example they sell phones here and phone
example they sell phones here and phone
example they sell phones here and phone services in in Canada and I’ll create a
services in in Canada and I’ll create a
services in in Canada and I’ll create a little blog content for them and the
little blog content for them and the
little blog content for them and the idea is the more content I create the
idea is the more content I create the
idea is the more content I create the more people visit their website the more
more people visit their website the more
more people visit their website the more telecine is a friend of the entrepreneur
telecine is a friend of the entrepreneur
telecine is a friend of the entrepreneur community and when you’re ready to buy
community and when you’re ready to buy
community and when you’re ready to buy your phone you’re likely more to go with
your phone you’re likely more to go with
your phone you’re likely more to go with Telus and somebody else and so
Telus and somebody else and so
Telus and somebody else and so approaching corporations who have an
approaching corporations who have an
approaching corporations who have an interest in selling to small business
interest in selling to small business
interest in selling to small business owners could be a great way to go you’re
owners could be a great way to go you’re
owners could be a great way to go you’re you’re adding value for them you’re
you’re adding value for them you’re
you’re adding value for them you’re helping them get their message across I
helping them get their message across I
helping them get their message across I never work with companies where it’s
never work with companies where it’s
never work with companies where it’s just a sales pitch it’s more adding the
just a sales pitch it’s more adding the
just a sales pitch it’s more adding the value and having them seen as a again
value and having them seen as a again
value and having them seen as a again that friend of the entrepreneur
that friend of the entrepreneur
that friend of the entrepreneur corporations have more money and can
corporations have more money and can
corporations have more money and can invest into it and hopefully you get
invest into it and hopefully you get
invest into it and hopefully you get paid what you’re worth and you’re still
paid what you’re worth and you’re still
paid what you’re worth and you’re still able to follow your passion of helping
able to follow your passion of helping
able to follow your passion of helping entrepreneurs and and helping them get
entrepreneurs and and helping them get
entrepreneurs and and helping them get developed and trained and seeing them be
developed and trained and seeing them be
developed and trained and seeing them be successful and be able to grow their
successful and be able to grow their
successful and be able to grow their businesses out so I think the model can
businesses out so I think the model can
businesses out so I think the model can work it’s just maybe changing slightly
work it’s just maybe changing slightly
work it’s just maybe changing slightly who pays you so you’re changing your
who pays you so you’re changing your
who pays you so you’re changing your structure a little bit but still serving
structure a little bit but still serving
structure a little bit but still serving the same target audience there are two
the same target audience there are two
the same target audience there are two biggest challenges again are looking at
biggest challenges again are looking at
biggest challenges again are looking at you know trying to get money out of
you know trying to get money out of
you know trying to get money out of startups which can be really hard and
startups which can be really hard and
startups which can be really hard and you know you’re never going to get paid
you know you’re never going to get paid
you know you’re never going to get paid what you’re worth and the second one is
what you’re worth and the second one is
what you’re worth and the second one is that trying to create a new market is we
that trying to create a new market is we
that trying to create a new market is we just really tough you know you want to
just really tough you know you want to
just really tough you know you want to try to look at an established market and
try to look at an established market and
try to look at an established market and build into it then to try to create a
build into it then to try to create a
build into it then to try to create a brand new market yourself the only real
brand new market yourself the only real
brand new market yourself the only real way that I can see to make money from
way that I can see to make money from
way that I can see to make money from the startup entrepreneurs if that’s
the startup entrepreneurs if that’s
the startup entrepreneurs if that’s still your market that you want to go to
still your market that you want to go to
still your market that you want to go to is you partner up with them and you
is you partner up with them and you
is you partner up with them and you become a partner in the business you own
become a partner in the business you own
become a partner in the business you own a piece of their business and you help
a piece of their business and you help
a piece of their business and you help them grow and if you’re you know really
them grow and if you’re you know really
them grow and if you’re you know really good at what you do and they’re really
good at what you do and they’re really
good at what you do and they’re really good at what they do
good at what they do
good at what they do it could all potentially work out but it
it could all potentially work out but it
it could all potentially work out but it really depends on having the right
really depends on having the right
really depends on having the right people together matching the skill sets
people together matching the skill sets
people together matching the skill sets but also matching the personalities and
but also matching the personalities and
but also matching the personalities and making sure you guys are going to get
making sure you guys are going to get
making sure you guys are going to get along it’s like getting the marriage you
along it’s like getting the marriage you
along it’s like getting the marriage you know I ask you something that you’re
know I ask you something that you’re
know I ask you something that you’re both in for a very long period of time
both in for a very long period of time
both in for a very long period of time and so that’s really the way to make
and so that’s really the way to make
and so that’s really the way to make money off of a startup type of business
money off of a startup type of business
money off of a startup type of business but it’s it’s hard on your cash flow
but it’s it’s hard on your cash flow
but it’s it’s hard on your cash flow because you’re not making money right
because you’re not making money right
because you’re not making money right away and it’s really hard to pick the
away and it’s really hard to pick the
away and it’s really hard to pick the right businesses to partner up with so
right businesses to partner up with so
right businesses to partner up with so hopefully I gave you a few ideas in
hopefully I gave you a few ideas in
hopefully I gave you a few ideas in there that you can use to to get your
there that you can use to to get your
there that you can use to to get your business off the ground I’m excited for
business off the ground I’m excited for
business off the ground I’m excited for you and hopefully you’ll keep us posted
you and hopefully you’ll keep us posted
you and hopefully you’ll keep us posted with your progress for those of you
with your progress for those of you
with your progress for those of you watching the video if you liked the
watching the video if you liked the
watching the video if you liked the video please give it a thumbs up below
video please give it a thumbs up below
video please give it a thumbs up below makes you want to do more for you and I
makes you want to do more for you and I
makes you want to do more for you and I love to hear we have to think if you
love to hear we have to think if you
love to hear we have to think if you want to leave a comment under the video
want to leave a comment under the video
want to leave a comment under the video either about this video or a question
either about this video or a question
either about this video or a question that you may have about your own company
that you may have about your own company
that you may have about your own company so thank you and I’ll see you on the
so thank you and I’ll see you on the
so thank you and I’ll see you on the next episode
”
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