hi I’m Evan Carmichael welcome to other edition of ask Evan today I mentioned a
edition of ask Evan today I mentioned a
edition of ask Evan today I mentioned a question from one of our YouTube viewers
question from one of our YouTube viewers
question from one of our YouTube viewers Mohammed love the YouTube viewers thank
Mohammed love the YouTube viewers thank
Mohammed love the YouTube viewers thank you who wrote in with a question my
you who wrote in with a question my
you who wrote in with a question my question is what is the ideal place to
question is what is the ideal place to
question is what is the ideal place to put a boutique or a shop and be
put a boutique or a shop and be
put a boutique or a shop and be successful so thanks to the question
successful so thanks to the question
successful so thanks to the question Mohammed really you want to be where
Mohammed really you want to be where
Mohammed really you want to be where your customers are and so you had to
your customers are and so you had to
your customers are and so you had to figure out I don’t know what kind of
figure out I don’t know what kind of
figure out I don’t know what kind of boutique you’re trying to set up for
boutique you’re trying to set up for
boutique you’re trying to set up for what you’re trying to sell but you want
what you’re trying to sell but you want
what you’re trying to sell but you want to think about where are your customers
to think about where are your customers
to think about where are your customers and helping to be around them now
and helping to be around them now
and helping to be around them now setting up a retail shop is expensive
setting up a retail shop is expensive
setting up a retail shop is expensive right you have to have a location you
right you have to have a location you
right you have to have a location you have to have inventory and I’m generally
have to have inventory and I’m generally
have to have inventory and I’m generally at the view of trying to boost up a
at the view of trying to boost up a
at the view of trying to boost up a business as much as possible not
business as much as possible not
business as much as possible not spending the money till I make you money
spending the money till I make you money
spending the money till I make you money so how can you apply that to your
so how can you apply that to your
so how can you apply that to your business and make sure you get in the
business and make sure you get in the
business and make sure you get in the right location a lot of entrepreneurs
right location a lot of entrepreneurs
right location a lot of entrepreneurs who are starting these businesses out
who are starting these businesses out
who are starting these businesses out and who are creating their own retail
and who are creating their own retail
and who are creating their own retail locations a lot of them fail and a lot
locations a lot of them fail and a lot
locations a lot of them fail and a lot of it has to do with having a bad
of it has to do with having a bad
of it has to do with having a bad location or having the wrong products or
location or having the wrong products or
location or having the wrong products or services for that that specific location
services for that that specific location
services for that that specific location so you don’t want to mess up you want to
so you don’t want to mess up you want to
so you don’t want to mess up you want to get it right I don’t want to see you
get it right I don’t want to see you
get it right I don’t want to see you spend a lot of your time money on
spend a lot of your time money on
spend a lot of your time money on something that’s not going to work out
something that’s not going to work out
something that’s not going to work out my advice for you is to scout a few
my advice for you is to scout a few
my advice for you is to scout a few areas and see where your ideal clients
areas and see where your ideal clients
areas and see where your ideal clients you think are hanging out so if you’re
you think are hanging out so if you’re
you think are hanging out so if you’re targeting young men or older women or
targeting young men or older women or
targeting young men or older women or whoever it is see where they’re hanging
whoever it is see where they’re hanging
whoever it is see where they’re hanging out right now Scout a few locations and
out right now Scout a few locations and
out right now Scout a few locations and I try to make a partnership with
I try to make a partnership with
I try to make a partnership with somebody who’s already selling in that
somebody who’s already selling in that
somebody who’s already selling in that area and I would look for somebody who’s
area and I would look for somebody who’s
area and I would look for somebody who’s not your direct competitor somebody who
not your direct competitor somebody who
not your direct competitor somebody who has complimentary products or services
has complimentary products or services
has complimentary products or services to what you’re selling and try to find a
to what you’re selling and try to find a
to what you’re selling and try to find a way to either have a one-day sale where
way to either have a one-day sale where
way to either have a one-day sale where you can go in and market your products
you can go in and market your products
you can go in and market your products or services or you have a little booth
or services or you have a little booth
or services or you have a little booth as a part of their store or little table
as a part of their store or little table
as a part of their store or little table as a part of their store a lot of these
as a part of their store a lot of these
as a part of their store a lot of these entrepreneurs who have these locations
entrepreneurs who have these locations
entrepreneurs who have these locations are always looking for new ways to bring
are always looking for new ways to bring
are always looking for new ways to bring people into the store and also to drive
people into the store and also to drive
people into the store and also to drive new revenue for them if it’s a big
new revenue for them if it’s a big
new revenue for them if it’s a big franchise location the polygon the same
franchise location the polygon the same
franchise location the polygon the same no but if it’s an entrepreneur that you
no but if it’s an entrepreneur that you
no but if it’s an entrepreneur that you can go in and connect with one on one
can go in and connect with one on one
can go in and connect with one on one and say you know I want to create a
and say you know I want to create a
and say you know I want to create a little booth here within your store and
little booth here within your store and
little booth here within your store and I want to drive traffic to it I want to
I want to drive traffic to it I want to
I want to drive traffic to it I want to help from
help from
help from then that’s a really low cost way to
then that’s a really low cost way to
then that’s a really low cost way to test out that market right so if all you
test out that market right so if all you
test out that market right so if all you have is one little table within a store
have is one little table within a store
have is one little table within a store that’s already in a potentially ideal
that’s already in a potentially ideal
that’s already in a potentially ideal target area then you can test it you can
target area then you can test it you can
target area then you can test it you can see you test it for a couple months are
see you test it for a couple months are
see you test it for a couple months are your ideal clients coming in is that a
your ideal clients coming in is that a
your ideal clients coming in is that a good fit for you are you able to make
good fit for you are you able to make
good fit for you are you able to make sales from it are you selling the right
sales from it are you selling the right
sales from it are you selling the right products or services and you’re doing it
products or services and you’re doing it
products or services and you’re doing it with relatively low inventory and either
with relatively low inventory and either
with relatively low inventory and either relatively low rent or no rent at all
relatively low rent or no rent at all
relatively low rent or no rent at all depending on the arrangement you make
depending on the arrangement you make
depending on the arrangement you make with your partner there and then you can
with your partner there and then you can
with your partner there and then you can see if you’re making a lot of money if
see if you’re making a lot of money if
see if you’re making a lot of money if it’s going very well that’s the best
it’s going very well that’s the best
it’s going very well that’s the best case scenario then you can look at
case scenario then you can look at
case scenario then you can look at getting your own store really close by
getting your own store really close by
getting your own store really close by and your customers will come with you if
and your customers will come with you if
and your customers will come with you if it doesn’t work out and you know you’re
it doesn’t work out and you know you’re
it doesn’t work out and you know you’re not getting the business that you
not getting the business that you
not getting the business that you thought you were you’re not getting
thought you were you’re not getting
thought you were you’re not getting traction you’re not making sales then
traction you’re not making sales then
traction you’re not making sales then you’re not out a lot of money and you’ve
you’re not out a lot of money and you’ve
you’re not out a lot of money and you’ve been you’ve been able to test that
been you’ve been able to test that
been you’ve been able to test that market or a really small scale so that
market or a really small scale so that
market or a really small scale so that would be my advice to kind of try things
would be my advice to kind of try things
would be my advice to kind of try things out before you invest huge amount of
out before you invest huge amount of
out before you invest huge amount of money into any new location and a good
money into any new location and a good
money into any new location and a good way to test out potentially multiple
way to test out potentially multiple
way to test out potentially multiple locations you could try you know two
locations you could try you know two
locations you could try you know two months in one place if it doesn’t work
months in one place if it doesn’t work
months in one place if it doesn’t work out go somewhere else was somewhere else
out go somewhere else was somewhere else
out go somewhere else was somewhere else but try to have a hit list of your kind
but try to have a hit list of your kind
but try to have a hit list of your kind of one to three top places that you’d
of one to three top places that you’d
of one to three top places that you’d like to open up and use that as a
like to open up and use that as a
like to open up and use that as a strategy to get started and hopefully
strategy to get started and hopefully
strategy to get started and hopefully increase the chances of you being
increase the chances of you being
increase the chances of you being successful so thanks for the question
successful so thanks for the question
successful so thanks for the question mohammed i love the questions from
mohammed i love the questions from
mohammed i love the questions from youtube for those of you watching if you
youtube for those of you watching if you
youtube for those of you watching if you liked the video please give it a thumbs
liked the video please give it a thumbs
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up below always makes you want to do
up below always makes you want to do more for you and if you have a question
more for you and if you have a question
more for you and if you have a question about your own business or comment about
about your own business or comment about
about your own business or comment about this video for Mohamed please leave it
this video for Mohamed please leave it
this video for Mohamed please leave it in the section below in the comments I
in the section below in the comments I
in the section below in the comments I always read those and i always reply so
always read those and i always reply so
always read those and i always reply so thank you and i’ll see you on the next
thank you and i’ll see you on the next
thank you and i’ll see you on the next episode
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