when two massive beer companies meet the money involved is enough to make you
money involved is enough to make you
money involved is enough to make you dizzy and that’s before you’ve sampled
dizzy and that’s before you’ve sampled
dizzy and that’s before you’ve sampled any of their products welcome to
any of their products welcome to
any of their products welcome to watchmojo.com nth we’re counting down
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watchmojo.com nth we’re counting down ten crucial facts you should know about
ten crucial facts you should know about
ten crucial facts you should know about the sabmiller takeover number ten
the sabmiller takeover number ten
the sabmiller takeover number ten what is SABMiller SABMiller is the
what is SABMiller SABMiller is the
what is SABMiller SABMiller is the world’s second largest beer brewer
world’s second largest beer brewer
world’s second largest beer brewer holding close to eighteen percent of the
holding close to eighteen percent of the
holding close to eighteen percent of the industry’s global profit pool though
industry’s global profit pool though
industry’s global profit pool though based in London England it’s a South
based in London England it’s a South
based in London England it’s a South African company with origins that date
African company with origins that date
African company with origins that date back to 1895 known simply as South
back to 1895 known simply as South
back to 1895 known simply as South African Breweries for over a century it
African Breweries for over a century it
African Breweries for over a century it acquired Miller Brewing in 2002 and has
acquired Miller Brewing in 2002 and has
acquired Miller Brewing in 2002 and has been trading as SABMiller ever since the
been trading as SABMiller ever since the
been trading as SABMiller ever since the subject of a massive acquisition bid in
subject of a massive acquisition bid in
subject of a massive acquisition bid in October of 2015
October of 2015
October of 2015 SAV Miller’s major beer brands include
SAV Miller’s major beer brands include
SAV Miller’s major beer brands include Foster’s Miller Roche and Peroni number
Foster’s Miller Roche and Peroni number
Foster’s Miller Roche and Peroni number nine who is a B InBev anheuser-busch
nine who is a B InBev anheuser-busch
nine who is a B InBev anheuser-busch InBev is the world’s largest beer brewer
InBev is the world’s largest beer brewer
InBev is the world’s largest beer brewer holding almost 40 percent of the global
holding almost 40 percent of the global
holding almost 40 percent of the global profit pool in October 2015 a B InBev
profit pool in October 2015 a B InBev
profit pool in October 2015 a B InBev announced that it was looking to take
announced that it was looking to take
announced that it was looking to take over SABMiller in what would become one
over SABMiller in what would become one
over SABMiller in what would become one of the biggest business mergers of all
of the biggest business mergers of all
of the biggest business mergers of all time the company is already the product
time the company is already the product
time the company is already the product of mergers made between three
of mergers made between three
of mergers made between three international groups
international groups
international groups Belgium’s Interbrew Brazil’s and Bev and
Belgium’s Interbrew Brazil’s and Bev and
Belgium’s Interbrew Brazil’s and Bev and the US company and Heiser Busch in 2014
the US company and Heiser Busch in 2014
the US company and Heiser Busch in 2014 a V InBev generated over 47 billion
a V InBev generated over 47 billion
a V InBev generated over 47 billion dollars in revenue and already held over
dollars in revenue and already held over
dollars in revenue and already held over 40% market share in seven of its top ten
40% market share in seven of its top ten
40% market share in seven of its top ten markets including the United States and
markets including the United States and
markets including the United States and Canada Budweiser is probably its most
Canada Budweiser is probably its most
Canada Budweiser is probably its most famous brand number eight what are the
famous brand number eight what are the
famous brand number eight what are the details of the takeover a B InBev made
details of the takeover a B InBev made
details of the takeover a B InBev made their bid to buy sabmiller on October 13
their bid to buy sabmiller on October 13
their bid to buy sabmiller on October 13 2015 it was the fifth time that
2015 it was the fifth time that
2015 it was the fifth time that SABMiller was approached by their
SABMiller was approached by their
SABMiller was approached by their markets superior after the previous four
markets superior after the previous four
markets superior after the previous four efforts were deemed not lucrative enough
efforts were deemed not lucrative enough
efforts were deemed not lucrative enough the latest bid was acceptable in
the latest bid was acceptable in
the latest bid was acceptable in principle with a be in Bev having until
principle with a be in Bev having until
principle with a be in Bev having until October 28 2015 to make a firm official
October 28 2015 to make a firm official
October 28 2015 to make a firm official offer the deal has been dubbed mega brew
offer the deal has been dubbed mega brew
offer the deal has been dubbed mega brew and it was made at the very last moment
and it was made at the very last moment
and it was made at the very last moment under UK takeover law Wednesday October
under UK takeover law Wednesday October
under UK takeover law Wednesday October 14th was the deadline day for any
14th was the deadline day for any
14th was the deadline day for any acquisition bids number 7 how much is
acquisition bids number 7 how much is
acquisition bids number 7 how much is the takeover worth as of mid October
the takeover worth as of mid October
the takeover worth as of mid October 2015 a be in beth has been preparing to
2015 a be in beth has been preparing to
2015 a be in beth has been preparing to pay SABMiller 60 7.62 cents a share
pay SABMiller 60 7.62 cents a share
pay SABMiller 60 7.62 cents a share amounting to a one hundred nine point
amounting to a one hundred nine point
amounting to a one hundred nine point four billion dollar total takeover cost
four billion dollar total takeover cost
four billion dollar total takeover cost their highest previous bid had been
their highest previous bid had been
their highest previous bid had been almost $1 less per share at 66 dollars
almost $1 less per share at 66 dollars
almost $1 less per share at 66 dollars and 85 cents however should the merger
and 85 cents however should the merger
and 85 cents however should the merger receive all necessary approvals and
receive all necessary approvals and
receive all necessary approvals and allowances by regulators it would create
allowances by regulators it would create
allowances by regulators it would create a two hundred and fifty billion dollar
a two hundred and fifty billion dollar
a two hundred and fifty billion dollar company in control of a third of the
company in control of a third of the
company in control of a third of the world’s beer supply once the pre October
world’s beer supply once the pre October
world’s beer supply once the pre October 28th official bid is lodged should a be
28th official bid is lodged should a be
28th official bid is lodged should a be InBev fail to complete the deal they
InBev fail to complete the deal they
InBev fail to complete the deal they would still be obliged to pay SABMiller
would still be obliged to pay SABMiller
would still be obliged to pay SABMiller up to three billion dollars number six
up to three billion dollars number six
up to three billion dollars number six how big is the worldwide beer industry
how big is the worldwide beer industry
how big is the worldwide beer industry in general beer is big business and it’s
in general beer is big business and it’s
in general beer is big business and it’s getting bigger
getting bigger
getting bigger from 1998 to 2014 global annual
from 1998 to 2014 global annual
from 1998 to 2014 global annual production levels have steadily risen to
production levels have steadily risen to
production levels have steadily risen to 1.9 3 billion hectoliters however
1.9 3 billion hectoliters however
1.9 3 billion hectoliters however critics usually compare current European
critics usually compare current European
critics usually compare current European and Asian markets more favorably than
and Asian markets more favorably than
and Asian markets more favorably than those in North America which are
those in North America which are
those in North America which are sometimes described as stagnant
sometimes described as stagnant
sometimes described as stagnant SABMiller holds brands that are
SABMiller holds brands that are
SABMiller holds brands that are especially popular in Europe
especially popular in Europe
especially popular in Europe Grolsch and Peroni in particular and
Grolsch and Peroni in particular and
Grolsch and Peroni in particular and would therefore bring an inevitable
would therefore bring an inevitable
would therefore bring an inevitable boost to the a be in bev brand which
boost to the a be in bev brand which
boost to the a be in bev brand which tends to dominate north and south
tends to dominate north and south
tends to dominate north and south america number 5 what is craft beer the
america number 5 what is craft beer the
america number 5 what is craft beer the Brewers Association defines craft beer
Brewers Association defines craft beer
Brewers Association defines craft beer using three important terms it has to be
using three important terms it has to be
using three important terms it has to be small with an annual production of 6
small with an annual production of 6
small with an annual production of 6 million barrels or less it has to be
million barrels or less it has to be
million barrels or less it has to be independently owned and it has to be
independently owned and it has to be
independently owned and it has to be traditionally made with traditional
traditionally made with traditional
traditionally made with traditional ingredients by keeping these guidelines
ingredients by keeping these guidelines
ingredients by keeping these guidelines in mind craft beer brewers generally
in mind craft beer brewers generally
in mind craft beer brewers generally produce a wide variety of tastes and
produce a wide variety of tastes and
produce a wide variety of tastes and types of beer
types of beer
types of beer primarily on a never-ending quest to
primarily on a never-ending quest to
primarily on a never-ending quest to innovate and improve the brewing process
innovate and improve the brewing process
innovate and improve the brewing process this relentless drive has paid off in
this relentless drive has paid off in
this relentless drive has paid off in fact America’s craft beer revolution has
fact America’s craft beer revolution has
fact America’s craft beer revolution has seen the number of barrels produced
seen the number of barrels produced
seen the number of barrels produced explode from a mere nine million in 2008
explode from a mere nine million in 2008
explode from a mere nine million in 2008 to twenty-two million in 2014 this
to twenty-two million in 2014 this
to twenty-two million in 2014 this demand for craft beer has resulted in a
demand for craft beer has resulted in a
demand for craft beer has resulted in a sizeable market share of eleven percent
sizeable market share of eleven percent
sizeable market share of eleven percent which is the first time the number has
which is the first time the number has
which is the first time the number has ever reached double digits in the US for
ever reached double digits in the US for
ever reached double digits in the US for small and indie Brewers number four how
small and indie Brewers number four how
small and indie Brewers number four how will this affect the craft beer industry
will this affect the craft beer industry
will this affect the craft beer industry as its dance big beer companies have had
as its dance big beer companies have had
as its dance big beer companies have had to change their strategies as they deal
to change their strategies as they deal
to change their strategies as they deal with the rise in the popularity of craft
with the rise in the popularity of craft
with the rise in the popularity of craft beer they’ve done so by running ads
beer they’ve done so by running ads
beer they’ve done so by running ads disparaging snooty craft beer by buying
disparaging snooty craft beer by buying
disparaging snooty craft beer by buying any craft brewer willing to sell or by
any craft brewer willing to sell or by
any craft brewer willing to sell or by selling their own versions of craft beer
selling their own versions of craft beer
selling their own versions of craft beer under different brand names such as
under different brand names such as
under different brand names such as Coors blue moon or a B InBev’s shock top
Coors blue moon or a B InBev’s shock top
Coors blue moon or a B InBev’s shock top despite its uniqueness however the craft
despite its uniqueness however the craft
despite its uniqueness however the craft beer industry is forever fighting
beer industry is forever fighting
beer industry is forever fighting against internationally recognized
against internationally recognized
against internationally recognized corporate chains such as SABMiller and
corporate chains such as SABMiller and
corporate chains such as SABMiller and Abie InBev the merger between those
Abie InBev the merger between those
Abie InBev the merger between those companies could heap even more pressure
companies could heap even more pressure
companies could heap even more pressure onto smaller companies stealing off
onto smaller companies stealing off
onto smaller companies stealing off massive areas of the market from them
massive areas of the market from them
massive areas of the market from them and leaving them unable to compete on
and leaving them unable to compete on
and leaving them unable to compete on the other hand positive implications
the other hand positive implications
the other hand positive implications might still emerge as the mega brew deal
might still emerge as the mega brew deal
might still emerge as the mega brew deal could prove a blessing in disguise for
could prove a blessing in disguise for
could prove a blessing in disguise for example it could result in even greater
example it could result in even greater
example it could result in even greater commitment from the craft beer drinker
commitment from the craft beer drinker
commitment from the craft beer drinker to their favorite indie brand number
to their favorite indie brand number
to their favorite indie brand number three how did a B InBev grow to dominate
three how did a B InBev grow to dominate
three how did a B InBev grow to dominate the market of course a be in Bev wasn’t
the market of course a be in Bev wasn’t
the market of course a be in Bev wasn’t always the world dominating brand that
always the world dominating brand that
always the world dominating brand that it is today and it began with a
it is today and it began with a
it is today and it began with a relatively humble 1 billion dollar deal
relatively humble 1 billion dollar deal
relatively humble 1 billion dollar deal between two Brazilian Brewers in 1999 in
between two Brazilian Brewers in 1999 in
between two Brazilian Brewers in 1999 in 2004 and Bev and Belgium’s Interbrew
2004 and Bev and Belgium’s Interbrew
2004 and Bev and Belgium’s Interbrew merged establishing itself as the
merged establishing itself as the
merged establishing itself as the world’s largest brewer for the first
world’s largest brewer for the first
world’s largest brewer for the first time in 2008 however in dev reached out
time in 2008 however in dev reached out
time in 2008 however in dev reached out way ahead of its competitors by buying
way ahead of its competitors by buying
way ahead of its competitors by buying anheuser-busch for almost 60 billion
anheuser-busch for almost 60 billion
anheuser-busch for almost 60 billion dollars it also bought the brewer of
dollars it also bought the brewer of
dollars it also bought the brewer of Corona in 2012 for 20 billion dollars
Corona in 2012 for 20 billion dollars
Corona in 2012 for 20 billion dollars and has acquired various crap
and has acquired various crap
and has acquired various crap beer style brewers with in recent years
beer style brewers with in recent years
beer style brewers with in recent years however SABMiller has arguably performed
however SABMiller has arguably performed
however SABMiller has arguably performed slightly better in terms of recent craft
slightly better in terms of recent craft
slightly better in terms of recent craft beer adaptation making the latest a be
beer adaptation making the latest a be
beer adaptation making the latest a be in bev purchase even more desirable
in bev purchase even more desirable
in bev purchase even more desirable number two
number two
number two well competition regulators block the
well competition regulators block the
well competition regulators block the deal unless a be in bed themselves back
deal unless a be in bed themselves back
deal unless a be in bed themselves back out of the deal
out of the deal
out of the deal the only thing that could prevent it
the only thing that could prevent it
the only thing that could prevent it from happening is if competition and
from happening is if competition and
from happening is if competition and antitrust regulators step in or if south
antitrust regulators step in or if south
antitrust regulators step in or if south african tax officials are left unhappy
african tax officials are left unhappy
african tax officials are left unhappy with the proposed merger and therefore
with the proposed merger and therefore
with the proposed merger and therefore attempt to block it at an early stage it
attempt to block it at an early stage it
attempt to block it at an early stage it seems likely that a b InBev will have to
seems likely that a b InBev will have to
seems likely that a b InBev will have to sell off some of its brands in order to
sell off some of its brands in order to
sell off some of its brands in order to meet market standards especially in
meet market standards especially in
meet market standards especially in north america where the two companies
north america where the two companies
north america where the two companies stand to hold around seventy percent of
stand to hold around seventy percent of
stand to hold around seventy percent of the beer market other major Brewers such
the beer market other major Brewers such
the beer market other major Brewers such as Carlsberg and Heineken are likely to
as Carlsberg and Heineken are likely to
as Carlsberg and Heineken are likely to be the first in line should familiar
be the first in line should familiar
be the first in line should familiar brands be sold off number one how will
brands be sold off number one how will
brands be sold off number one how will the takeover affect the beer industry
the takeover affect the beer industry
the takeover affect the beer industry the global beer industry is entering
the global beer industry is entering
the global beer industry is entering into a largely unpredictable period the
into a largely unpredictable period the
into a largely unpredictable period the ABN Bev sabmiller merger is one of the
ABN Bev sabmiller merger is one of the
ABN Bev sabmiller merger is one of the biggest corporate deals of all time and
biggest corporate deals of all time and
biggest corporate deals of all time and will inevitably inspire massive change
will inevitably inspire massive change
will inevitably inspire massive change experts are already highlighting how
experts are already highlighting how
experts are already highlighting how difficult it could prove for a be in Bev
difficult it could prove for a be in Bev
difficult it could prove for a be in Bev to make a profit on the takeover with
to make a profit on the takeover with
to make a profit on the takeover with some suggesting that billions of dollars
some suggesting that billions of dollars
some suggesting that billions of dollars will have to be saved annually or else
will have to be saved annually or else
will have to be saved annually or else brands will be sold off voluntarily the
brands will be sold off voluntarily the
brands will be sold off voluntarily the craft beer industry will also be
craft beer industry will also be
craft beer industry will also be affected although perhaps not as
affected although perhaps not as
affected although perhaps not as negatively as some commentators fear the
negatively as some commentators fear the
negatively as some commentators fear the big bad corporate rival has just gotten
big bad corporate rival has just gotten
big bad corporate rival has just gotten bigger and badder in the eyes of the
bigger and badder in the eyes of the
bigger and badder in the eyes of the craft beer drinker the only way to rise
craft beer drinker the only way to rise
craft beer drinker the only way to rise against is to raise a glass of the
against is to raise a glass of the
against is to raise a glass of the lesser-known and local did these facts
lesser-known and local did these facts
lesser-known and local did these facts get you thinking to vote for which new
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