as they are working well and good
I have to close very happy to be
here
I know that the guys did a great
effort for us to come this all to
be chatting with you and me
intention of today’s afternoon is
tell you a little story one
story that is a bit my story but
that is not only mine but it is a
history that of many because what
Something happened to me that happens to a
lots of social cultural projects
artistic this and that story intends
link it with him because there is chaos
funding everyone knew the concept of
collective financing raise your hand
the one who knew the concept of
collective funding very few
alright then I’m going to rewind
tell a little where I come from
this and what happened in my
life and in my story to be able to think
a bit the cultural management of another
place
first I will go far back from boy
boy to put him from very young
I always knew that what moved me
the floor was art and music in
principle but I always felt very
attracted by the culture in general
as it was growing in a moment
finished school is not a time of
impasse in the life of any being
human when the school ends and
we have to start thinking not like
adult beings where we’re going we do not
he seemed to be in that question that
often they make us not it wants to be
when you grow up
how many times did they ask me that question
you raise your hand the one that once
they asked him what he wants to be when
you’re great they all asked us in
some time you want to be when
be big
the truth is that I did not know and
I always believed until that moment that
music and culture
I was going to have a big part to do in my
lifetime
for those issues of fate for
family influences
and of the situational issues that
we live when we get to this point in
the one that we changed and we started to see the
world as bigger beings I did not decide
go another way
I said well I’m going to study law
because because my whole family was
linked to the legal and to the lawyers
I thought maybe that could
make my way to the year and a half me
I found literally in a class
looking at nothing while the teacher
I was talking and the next one appears
ask what do I do here
sometime you will find the situation
and they said what I do here
well when I asked myself what I’m doing here
the next day I did not go back to the
Faculty particularly to study
advocacy and I started to play around with
this creative part coming back a little bit
that would be the culture and the arts not and
I decided to get in to see what’s going on with the
kitchen
unfortunately what I discovered that my
he’s just going to eat this and follow me
liking but good was not literally
my vocation not then there what
re – mention is one thing he said
steve jobs that marked me a lot
a few little words that said that
nobody is wasting time
how many times did they tell you they are
wasting time
a lot surely not to me what
they said quite often that says steve
jobs we all create our way and this
it’s something that I totally
agreement
after that happened good appeared from
return to that situation not of what
I want to be and the music of
back in my life from the 13 to the
17 had happened to me playing but never
I had put that approach to saying I
I want to live from this when
I effectively make the decision to live
of music with all the actions that
it involved I found a system
that did not make things easier for me
quite the opposite that what happened
what is the experience that is not the
unique but this accumulation of
Proven paths and back is what
it really changed my head
East
after five years of dedicating a
project that was the project of my life
it’s a project whereby the heart
late not those projects for which
we do anything to be able
keep them so they can exist
between us not
well after five years we arrived
with a point in that band where
things started to happen and at the same time
the things that happened needed
things resources contacts grow and do
new places and there we made a mistake
we allow you access to another type of
agents involved in this project
mediators producing agencies
management know that after five
years of work with a tour outside
about to take place in the united states
with dates in the deals more
important good airs with dates with
many of the bands that we would have
delighted to touch three months after
between these agents
the band dissolved this for me was
a very strong blow because of course if I
everything he did he did for this
draft
then he had to do now
from there he started another and another one
particular situation then
having discounted this story
I want to make a meeting we adopt
all talking at one point of them
things we are talking about this new world
in which we live how it affects us like
we live in that new world
what role do we have in this new
world not then there is a situation
previous that is the one that lived justly
this project this band that has to
see that if I wanted to access two
things that are usually the two most
important for me to play from any
fusion project and search
means
these are usually the two things that
they make a project work
I do not get broadcast ahead of the
search for resources because you
they believe that having money
ensures that your life succeed not
so how do I access the
public who are interested in what
what do I do and how did I manage and understand
the resources that I need to do it
reality and I do not just talk about resources
when the money does not notice hello
money not money is just one of
the resources that I may need to
effectively that reality the projects
then from that situation
this appears as the opportunity
do things differently in this world
previous
if I wanted diffusion I had to
get to the television the radio the
magazines anyone came to the
television to the radio the magazines do not
if I wanted to seek funding not
any access to a loan to a
credit
it is also not very difficult to access a
credit or loan can help me
put money borrowed people that I know
my family to whatever it is that is what
I want to highlight this ancient system
that finally those who said that
He came out with a few because
because they are the owners of the
ball or were the owners of the ball
in this new world in which we started
to live together to grow appear
different things I can continue to borrow
I of course could not keep pulling
the silver in my pocket
I can keep borrowing money
I can keep looking for you battling
get a credit that what changed
the diffusion changed the way in which
we linked changed the way the
that we contacted this concept of
social media is not the same anymore
we live in a world that is
inside the internet everything that happens
in our world is affected by what
what happens on the internet to the point that
the decisions that we make as
consumers and put quotes because no
we are more consumers are affected
directly by the participation of the
people directly I will put a
very concrete example for them to see how
you use the internet that surely
feel identified
There came a day when you decide
already eat friday saturday day out
to eat what I do
entered the internet between one of these
platforms where I see the profiles
of the restaurants that I do I read what
the restaurant says to say about itself
same or I’ll see the opinions of the
people
I will see the opinions of the people not and
from reading the opinions of the
people
able to read what the restaurant has
to say about himself and there
executed the decision to go or not
notice the power that we have if the
people value more the opinion of what
have to say about something on a subject
or whatever it is and first will look for the
opinion
then it is not so important what
has to say the companies the
institutions or a place that sells something
but finally what matters most
is what do people think and
think about it not then does this appear
new role and within this new role that
is the social media and what is the internet
this was the disruption of the paradigm of
communication is connected irruption
of the communication paradigm that is what
that gave us internet and networks
social
missing a tool that generates the
same discussion at the level of
financing and that ‘s the
collective financing the possibility
that it’s the people the audience that
becomes part of the projects and that
are they the ones who finance or
participate generating resources of all
kind for them but so that those
projects exist among us
so what is internet today for me
particularly is cooperativism 2.0
is the resurgence of cooperativism
is the democratization of content
today the only thing that matters is the
content that generated as a works
public expenses even companies
today they are generating a great debate
because they do not know how to adapt to this
world in which what matters is not what
what do they have to say if not how
generate content to link with the
public
then it is the famous power to the
people we do not pass we say that phrase
today is more than ever
power to the people the power returns the
people if people are the ones who can be
decisive now influenced hour of the
decision making by anyone
then we have a power that is
much stronger than we are
we imagine
then so and under this experience
when we know the financing
collective
we create for ideas ideas this is
a project that
wants to be super horizontal with
regarding the use of networks and this
way of living this world in which
we live
the bighead dyn usually works
staying with fixed commissions of what
that together with each project and us
We humbly believe that work
staying with commissions
preset of what next to each
project be a book a disc a work
of theater an event whatever it is that
want to collectively fund in a
point goes against the nature of
background and about himself because
because if the tool is a
tool that well to eliminate
unnecessary intermediaries and I myself
I’m staying from a place where I charge
a commission established then I would
transformed into an intermediary
So what did we do?
directly horizontally with the
projects and what we do is that
We accept collaborations from your
Projects
now the second part that we
it seemed fundamental and it was what
we always need resources
that have nothing to do with money in
particular have to do with people from
return
power to the people people who have
want to join in doing things of
accompany of offering people who say
I do not tell you joseph the time I
interesting and I like what people do
that comes and takes you photos in an event and
wave base like many of those who have
made this event today because they did it
some revenue more than welfare and
the love of doing what one does
I think it’s not after there’s a
lots of things that can arise but
it’s mainly love so
do then the network allows us
also bond with people who
they love what they do just like us in
this new world where this appears
possibility of financing collectively
we want a platform that
called volunteering in which any
person can be offered even
projects can ask for things that
need
whatever they are a smoke machine
a designer a photographer a
set designer and lighting whatever
is needed for the project to come out
the purpose of the platform is that the
projects are made
so what I want to get with this
is the difference of good
culturally generated collectively is what
same a record that I bought myself a punt
and I’ll take it or a book that I take
a library that a disc of me
artist in hand
the disc is signed and dedicated to
me and that in the little book inside that
disk there is a list of people
they wanted reality that disk is not what
same has another energy charge has
a participation the same with a book
if you look at your library and you
will find with all those books that
you have I assure you that if any
of his books were books financed
collectively and you were part of
this process when the eyes and you
they continue to look at each other and meet
with the spine of that book the situation
it’s going to be different and they’re going to stop two
seconds and they will remember the beautiful
that was the experience of being part of
something as big and as nice as it is
any cultural project that always
historically it has been the disciplines
artistic ones in which he has most
cost to get the financings and
the resources to become a reality
then here also appears another
possibility of thinking us another way
what do I also want to highlight
and it seems to me that in this world what
we are living
begins to stop importing so much that
want to be
it does not start to take much value who
I want to be who I want to do in this
world
what role will I take in this
active participation that allows me to
network comment participate to like
share not all the things we do
sometimes we do it automatically but
we do not really know the power that
we have when we do this
collectively when we get together with
an end with a medium
today we hear many talks and things
that have to do with the power that
we have when we get together and also
the ugly thing that happens when we get together and
at the time of the action we
we separated and we did not generate the
action that we thought we were going to
do then
let’s be aware because it seems to me that
we live an era that is very very nice in
the one that we can really generate a
revolution that was also a word
that much was said today
but the revolution any one
revolution that takes us towards that
what makes us human to do again
lg will not go back to those things that we
they make humans
then I think we are living a
world that is fantastic in the
sense of the opportunities that we have
the tools are all to our
provision
most of them are free
we just need to look for
access them and if we do not know something
internet gives us the answer today if you
you’re left with a doubt, it’s because you did
stay with a doubt because in five
seconds that is based on google
then we are living an era of
revolution and the revolution is in
our hands is returned the power to
the people and I think we are honestly
living an era in which you start to
see a horizon where the projects the
culture and art begins to have a
was not self-management and I hope
humbly join in this way
choose your role in this new world
in which we are not only staying in
a facebook but they understand the power
they have as a collective since between
all really build a world where
utopias are realities
Thank you
[Applause]
[Music]
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