a pioneering project within the web age the rise and rise of YouTube is one of
the rise and rise of YouTube is one of
the rise and rise of YouTube is one of the richest success stories ever told
the richest success stories ever told
the richest success stories ever told and already a hundred million videos are
and already a hundred million videos are
and already a hundred million videos are viewed on YouTube every day in 2015 the
viewed on YouTube every day in 2015 the
viewed on YouTube every day in 2015 the site hits its tenth birthday so welcome
site hits its tenth birthday so welcome
site hits its tenth birthday so welcome to watchmojo.com and today we’re
to watchmojo.com and today we’re
to watchmojo.com and today we’re counting down our picks for the top ten
counting down our picks for the top ten
counting down our picks for the top ten YouTube milestones for this list we’ve
YouTube milestones for this list we’ve
YouTube milestones for this list we’ve looked at the defining moments of
looked at the defining moments of
looked at the defining moments of YouTube’s history however we will not be
YouTube’s history however we will not be
YouTube’s history however we will not be looking at the best most popular or most
looking at the best most popular or most
looking at the best most popular or most defining videos to feature on the site
for straight-up world-famous web videos
for straight-up world-famous web videos be sure to check out our alternative
be sure to check out our alternative
be sure to check out our alternative lists such as the top 10 viral videos
lists such as the top 10 viral videos
lists such as the top 10 viral videos and another top 10 viral videos number
and another top 10 viral videos number
and another top 10 viral videos number 10 from humble beginnings we saw the
10 from humble beginnings we saw the
10 from humble beginnings we saw the power of simplifying a process and
power of simplifying a process and
power of simplifying a process and giving everyone a solution you gotta
giving everyone a solution you gotta
giving everyone a solution you gotta start somewhere and YouTube started here
start somewhere and YouTube started here
start somewhere and YouTube started here initially founded by Chad Hurley Steve
initially founded by Chad Hurley Steve
initially founded by Chad Hurley Steve Chen and Javed Karim the domain name
www.youtube.com/watch v weeks of site
www.youtube.com/watch v weeks of site development ensued until the now iconic
development ensued until the now iconic
development ensued until the now iconic almost 20-second clip titled me at the
almost 20-second clip titled me at the
almost 20-second clip titled me at the zoo was uploaded to the site on April
zoo was uploaded to the site on April
zoo was uploaded to the site on April 23rd of the same year cool thing about
23rd of the same year cool thing about
23rd of the same year cool thing about these guys thing is
these guys thing is
these guys thing is a really really really long
a really really really long
a really really really long from a modest movie featuring co-founder
from a modest movie featuring co-founder
from a modest movie featuring co-founder Kareem unenthusiastically describing the
Kareem unenthusiastically describing the
Kareem unenthusiastically describing the elephants of the San Diego Zoo the
elephants of the San Diego Zoo the
elephants of the San Diego Zoo the YouTube curtain was quietly raised
number nine hello vivo everyday I’m
number nine hello vivo everyday I’m shuffling
one of the most easily accessible and
one of the most easily accessible and heavily used websites on the Internet
heavily used websites on the Internet
heavily used websites on the Internet the promotional potential of YouTube is
the promotional potential of YouTube is
the promotional potential of YouTube is arguably second to none
music sharing company vivo saw that
music sharing company vivo saw that potential and quickly made use of the
potential and quickly made use of the
potential and quickly made use of the YouTube Partnership Program in order to
YouTube Partnership Program in order to
YouTube Partnership Program in order to work within the site I came in
a music sharing service offering videos
a music sharing service offering videos from two of the big three major record
from two of the big three major record
from two of the big three major record labels within one button click of its
labels within one button click of its
labels within one button click of its user VEVO quickly became a major player
user VEVO quickly became a major player
user VEVO quickly became a major player in the music industry
and I’ll write your name number 8 the
and I’ll write your name number 8 the big 1 billion in March 2013
big 1 billion in March 2013
big 1 billion in March 2013 YouTube further confirmed itself as one
YouTube further confirmed itself as one
YouTube further confirmed itself as one of the world’s most influential entities
of the world’s most influential entities
of the world’s most influential entities as it surpassed a quite incredible 1
as it surpassed a quite incredible 1
as it surpassed a quite incredible 1 billion active users per month in the
billion active users per month in the
billion active users per month in the ever escalating competition to become
ever escalating competition to become
ever escalating competition to become the biggest and best media sharing
the biggest and best media sharing
the biggest and best media sharing website on the planet a stats such as
website on the planet a stats such as
website on the planet a stats such as that is hugely significant
at that time accounting for almost one
at that time accounting for almost one in two Internet users the company’s
in two Internet users the company’s
in two Internet users the company’s popularity showed no signs of slowing
popularity showed no signs of slowing
popularity showed no signs of slowing down
down
down with its business potential literally
with its business potential literally
with its business potential literally growing by the second one cutting I’m
starvin a new CEO her name is Susan
starvin a new CEO her name is Susan Wojcicki and she’s one of the most
Wojcicki and she’s one of the most
Wojcicki and she’s one of the most powerful women in tech in February 2014
powerful women in tech in February 2014
powerful women in tech in February 2014 nine years after YouTube’s initial
nine years after YouTube’s initial
nine years after YouTube’s initial launch Susan Wojcicki took over as CEO
launch Susan Wojcicki took over as CEO
launch Susan Wojcicki took over as CEO of the company sixteen years ago she and
of the company sixteen years ago she and
of the company sixteen years ago she and her husband rented their garage to two
her husband rented their garage to two
her husband rented their garage to two young computer scientists Sergey Brin
young computer scientists Sergey Brin
young computer scientists Sergey Brin and Larry Page and there they founded
and Larry Page and there they founded
and Larry Page and there they founded Google a woman once described by Adweek
Google a woman once described by Adweek
Google a woman once described by Adweek as the most important person in
as the most important person in
as the most important person in advertising
advertising
advertising she was hugely responsible for the
she was hugely responsible for the
she was hugely responsible for the colossal rise of Google and was brought
colossal rise of Google and was brought
colossal rise of Google and was brought in to make one of the world’s biggest
in to make one of the world’s biggest
in to make one of the world’s biggest businesses even bigger employing a focus
businesses even bigger employing a focus
businesses even bigger employing a focus on offline promotions and advertising
on offline promotions and advertising
on offline promotions and advertising Wojcicki is aiming to make YouTube
Wojcicki is aiming to make YouTube
Wojcicki is aiming to make YouTube mightier than all other Internet brands
mightier than all other Internet brands
mightier than all other Internet brands and with her track record she’ll
and with her track record she’ll
and with her track record she’ll probably succeed you know you’re only as
probably succeed you know you’re only as
probably succeed you know you’re only as good as your team is and your job is to
good as your team is and your job is to
good as your team is and your job is to really hire the experts and to set them
really hire the experts and to set them
really hire the experts and to set them up and give them the right direction and
up and give them the right direction and
up and give them the right direction and the right resources to make that happen
the right resources to make that happen
the right resources to make that happen number six one hundred million dollars
number six one hundred million dollars
number six one hundred million dollars worth of content dr. Bamba nation of the
worth of content dr. Bamba nation of the
worth of content dr. Bamba nation of the web modes of Narda corn
web modes of Narda corn
web modes of Narda corn propelled by the YouTube original
propelled by the YouTube original
propelled by the YouTube original channel initiative the site made its
channel initiative the site made its
channel initiative the site made its first attempts to create and distribute
first attempts to create and distribute
first attempts to create and distribute its own version of television at the
its own version of television at the
its own version of television at the beginning of the 2010s
intended as a kickstart for a Google TV
intended as a kickstart for a Google TV style brand the venture had plenty of
style brand the venture had plenty of
style brand the venture had plenty of high-profile backers and participants
high-profile backers and participants
high-profile backers and participants including Madonna Tony Hawk Ashton
including Madonna Tony Hawk Ashton
including Madonna Tony Hawk Ashton Kutcher and Shaquille O’Neal after
Kutcher and Shaquille O’Neal after
Kutcher and Shaquille O’Neal after stuttering a little however the concept
stuttering a little however the concept
stuttering a little however the concept is due to be rethought in 2015 so watch
is due to be rethought in 2015 so watch
is due to be rethought in 2015 so watch this space
this space
this space I just got some change over here you
I just got some change over here you
I just got some change over here you know much money Canada money
know much money Canada money
know much money Canada money number five multi-channel networks good
number five multi-channel networks good
number five multi-channel networks good for multiples black for stones yellow
for multiples black for stones yellow
for multiples black for stones yellow for distance and white when you’re in a
for distance and white when you’re in a
for distance and white when you’re in a bar of course not every channel is able
bar of course not every channel is able
bar of course not every channel is able to obtain direct partner level status
to obtain direct partner level status
to obtain direct partner level status with YouTube itself but there are
with YouTube itself but there are
with YouTube itself but there are alternative ways and means of making it
alternative ways and means of making it
alternative ways and means of making it big multi channel networks or MC ends
big multi channel networks or MC ends
big multi channel networks or MC ends began emerging in the latter half of the
began emerging in the latter half of the
began emerging in the latter half of the 2000s as companies sought to
2000s as companies sought to
2000s as companies sought to cross-promote smaller channels into
cross-promote smaller channels into
cross-promote smaller channels into something bigger
something bigger
something bigger machinima was and is an especially
machinima was and is an especially
machinima was and is an especially leading light in this field combining
leading light in this field combining
leading light in this field combining their own original content with the work
their own original content with the work
their own original content with the work of others I think I should consult my
of others I think I should consult my
of others I think I should consult my friend about what to do with you next
friend about what to do with you next
friend about what to do with you next hey Deathstroke critics will question
hey Deathstroke critics will question
hey Deathstroke critics will question the value of MC ends but there’s no
the value of MC ends but there’s no
the value of MC ends but there’s no denying they helped develop some of
denying they helped develop some of
denying they helped develop some of YouTube’s biggest stars
YouTube’s biggest stars
YouTube’s biggest stars well I’m sure like everyone else mr.
well I’m sure like everyone else mr.
well I’m sure like everyone else mr. Carver will eventually discover that
Carver will eventually discover that
Carver will eventually discover that you’re nothing more than a cancerous
you’re nothing more than a cancerous
you’re nothing more than a cancerous polyp on the world’s asshole surely the
polyp on the world’s asshole surely the
polyp on the world’s asshole surely the consequences of being farmed in that
consequences of being farmed in that
consequences of being farmed in that toxic waste dump you call a uterus
toxic waste dump you call a uterus
toxic waste dump you call a uterus number four there’s an app for that no
number four there’s an app for that no
number four there’s an app for that no like a search for new video while I’m
like a search for new video while I’m
like a search for new video while I’m still watching a video as with anything
still watching a video as with anything
still watching a video as with anything else working within the mobile
else working within the mobile
else working within the mobile technology age YouTube has its own app
technology age YouTube has its own app
technology age YouTube has its own app coming to the fore with the celebrated
coming to the fore with the celebrated
coming to the fore with the celebrated iPhone 5 and iOS 6 operating system
iPhone 5 and iOS 6 operating system
iPhone 5 and iOS 6 operating system after the mobile version of the site was
after the mobile version of the site was
after the mobile version of the site was relaunched in 2010 it’s now one of the
relaunched in 2010 it’s now one of the
relaunched in 2010 it’s now one of the most often used apps across a variety of
most often used apps across a variety of
most often used apps across a variety of platforms
platforms
platforms besides developing on handheld devices
besides developing on handheld devices
besides developing on handheld devices in 2009 YouTube also created a version
in 2009 YouTube also created a version
in 2009 YouTube also created a version of itself for the PlayStation 3 Nintendo
of itself for the PlayStation 3 Nintendo
of itself for the PlayStation 3 Nintendo Wii and Xbox 360 all media is good media
Wii and Xbox 360 all media is good media
Wii and Xbox 360 all media is good media to these guys
number three the Viacom incident the
number three the Viacom incident the documents support Viacom’s claimed that
documents support Viacom’s claimed that
documents support Viacom’s claimed that YouTube was essentially a bootlegging
YouTube was essentially a bootlegging
YouTube was essentially a bootlegging site that posted a he legal content in
site that posted a he legal content in
site that posted a he legal content in an effort to boost traffic and sell
an effort to boost traffic and sell
an effort to boost traffic and sell YouTube to the highest bidder you might
YouTube to the highest bidder you might
YouTube to the highest bidder you might not see the scars but YouTube has
not see the scars but YouTube has
not see the scars but YouTube has suffered its fair share of bumps and
suffered its fair share of bumps and
suffered its fair share of bumps and scrapes along its journey to success
scrapes along its journey to success
scrapes along its journey to success most notably having to defend itself
most notably having to defend itself
most notably having to defend itself from big media companies like Viacom and
from big media companies like Viacom and
from big media companies like Viacom and NBC Universal in both the court of
NBC Universal in both the court of
NBC Universal in both the court of public opinion and the legal courts it’s
public opinion and the legal courts it’s
public opinion and the legal courts it’s wrong to steal a 30-cent
wrong to steal a 30-cent
wrong to steal a 30-cent pack of gum and it’s a felony to steal a
pack of gum and it’s a felony to steal a
pack of gum and it’s a felony to steal a $30,000 car but a thirty million dollar
$30,000 car but a thirty million dollar
$30,000 car but a thirty million dollar movie is pirated and put up on the
movie is pirated and put up on the
movie is pirated and put up on the internet and people don’t blink an eye
internet and people don’t blink an eye
internet and people don’t blink an eye in 2007 Viacom filed its own 1 billion
in 2007 Viacom filed its own 1 billion
in 2007 Viacom filed its own 1 billion dollar lawsuit against Google and
dollar lawsuit against Google and
dollar lawsuit against Google and YouTube as it believed that the site was
YouTube as it believed that the site was
YouTube as it believed that the site was committing massive copyright
committing massive copyright
committing massive copyright infringement and it’s really it’s it’s
infringement and it’s really it’s it’s
infringement and it’s really it’s it’s looking it’s a slap in the face of the
looking it’s a slap in the face of the
looking it’s a slap in the face of the Digital Millennium Copyright Act if you
Digital Millennium Copyright Act if you
Digital Millennium Copyright Act if you ask me Viacom found that there existed
ask me Viacom found that there existed
ask me Viacom found that there existed over 150,000 Viacom owned clips on the
over 150,000 Viacom owned clips on the
over 150,000 Viacom owned clips on the site which had been viewed over 1.5
site which had been viewed over 1.5
site which had been viewed over 1.5 billion times
despite the heavy statistics however
despite the heavy statistics however YouTube emerged out of the scuffle
YouTube emerged out of the scuffle
YouTube emerged out of the scuffle victorious twice with an undisclosed
victorious twice with an undisclosed
victorious twice with an undisclosed settlement ultimately settling the case
settlement ultimately settling the case
settlement ultimately settling the case our legal recourse is generally asking
our legal recourse is generally asking
our legal recourse is generally asking nicely asking nicely asking nicely and
nicely asking nicely asking nicely and
nicely asking nicely asking nicely and it just doesn’t help the damage is done
it just doesn’t help the damage is done
it just doesn’t help the damage is done and we I think need real legitimate
and we I think need real legitimate
and we I think need real legitimate pathways to change number two Content ID
see you the lag 2007 in general was a
see you the lag 2007 in general was a big year for YouTube as it firmly
big year for YouTube as it firmly
big year for YouTube as it firmly established itself as the home of the
established itself as the home of the
established itself as the home of the viral video all you people care about
viral video all you people care about
viral video all you people care about readers and making money all over the
readers and making money all over the
readers and making money all over the first semi-transparent advertising
first semi-transparent advertising
first semi-transparent advertising banners appeared in 2007 visible across
banners appeared in 2007 visible across
banners appeared in 2007 visible across the lower 20% of a clip but the most
the lower 20% of a clip but the most
the lower 20% of a clip but the most significant move made by YouTube that
significant move made by YouTube that
significant move made by YouTube that year was the introduction of Content ID
year was the introduction of Content ID
year was the introduction of Content ID inherently the Content ID system works
inherently the Content ID system works
inherently the Content ID system works well but when you strip away revenue
well but when you strip away revenue
well but when you strip away revenue from the people who play by the rules
from the people who play by the rules
from the people who play by the rules follow the law and go through your
follow the law and go through your
follow the law and go through your dispute system you’re driving away
dispute system you’re driving away
dispute system you’re driving away creative people that make YouTube and
creative people that make YouTube and
creative people that make YouTube and it’s wonderful community possible a
it’s wonderful community possible a
it’s wonderful community possible a system put in place to further protect
system put in place to further protect
system put in place to further protect the company against the Viacom incident
the company against the Viacom incident
the company against the Viacom incident and similar ones should they arise I’m
and similar ones should they arise I’m
and similar ones should they arise I’m getting flagged for music that is
getting flagged for music that is
getting flagged for music that is playing from the game in the background
playing from the game in the background
playing from the game in the background which is a part of the game
which is a part of the game
which is a part of the game demonstrating the game what what there
demonstrating the game what what there
demonstrating the game what what there it scans every piece of uploaded content
it scans every piece of uploaded content
it scans every piece of uploaded content for copyright infringement and
for copyright infringement and
for copyright infringement and potentially prevents the wrongdoers from
potentially prevents the wrongdoers from
potentially prevents the wrongdoers from ever making it to air this video
ever making it to air this video
ever making it to air this video contains content from gorilla who has
contains content from gorilla who has
contains content from gorilla who has blocked it on copyright goals what the
blocked it on copyright goals what the
blocked it on copyright goals what the hell is that before we unveil our number
hell is that before we unveil our number
hell is that before we unveil our number one pick here are a few honorable
one pick here are a few honorable
one pick here are a few honorable mentions
I don’t think people have changed that
I don’t think people have changed that much in thousands of years and I think
much in thousands of years and I think
much in thousands of years and I think that they’re still fundamentally driven
that they’re still fundamentally driven
that they’re still fundamentally driven by the same internal needs the same
by the same internal needs the same
by the same internal needs the same desires in the same kind of folks
desires in the same kind of folks
desires in the same kind of folks la la tis true Google Italia but due to
la la tis true Google Italia but due to
la la tis true Google Italia but due to mommy Sylla person picked up luma Vito
mommy Sylla person picked up luma Vito
mommy Sylla person picked up luma Vito mooned
number one Google’s great investment
number one Google’s great investment more than a success YouTube’s become a
more than a success YouTube’s become a
more than a success YouTube’s become a social phenomenon nearly half of all the
social phenomenon nearly half of all the
social phenomenon nearly half of all the videos viewed online or watched on
videos viewed online or watched on
videos viewed online or watched on YouTube within a year of its creation
YouTube within a year of its creation
YouTube within a year of its creation YouTube had escalated into one of the
YouTube had escalated into one of the
YouTube had escalated into one of the world’s most influential brands a rapid
world’s most influential brands a rapid
world’s most influential brands a rapid rise the heights would only get heavier
rise the heights would only get heavier
rise the heights would only get heavier as the mighty Google purchased the site
as the mighty Google purchased the site
as the mighty Google purchased the site in 2006 for 1.65 billion dollars and we
in 2006 for 1.65 billion dollars and we
in 2006 for 1.65 billion dollars and we just want to say thank you today we have
just want to say thank you today we have
just want to say thank you today we have some exciting news for you we’ve been
some exciting news for you we’ve been
some exciting news for you we’ve been acquired by Google yeah thanks thanks to
acquired by Google yeah thanks thanks to
acquired by Google yeah thanks thanks to every one of you guys that have been
every one of you guys that have been
every one of you guys that have been contributing to YouTube the community an
contributing to YouTube the community an
contributing to YouTube the community an eye-watering lee sizeable investment the
eye-watering lee sizeable investment the
eye-watering lee sizeable investment the subsequent profits dwarf that initial
subsequent profits dwarf that initial
subsequent profits dwarf that initial sum into almost insignificance
from this point forward YouTube became
from this point forward YouTube became ever-present in the upper echelons of
ever-present in the upper echelons of
ever-present in the upper echelons of the internet age a snowball had been set
the internet age a snowball had been set
the internet age a snowball had been set in motion and it’s been lucrative Lee
in motion and it’s been lucrative Lee
in motion and it’s been lucrative Lee Rowling ever since in a business sense
Rowling ever since in a business sense
Rowling ever since in a business sense Google won big do you agree with our
Google won big do you agree with our
Google won big do you agree with our list you won’t like me when I’m angry
list you won’t like me when I’m angry
list you won’t like me when I’m angry which YouTube milestone do you think is
which YouTube milestone do you think is
which YouTube milestone do you think is most important
most important
most important for more era-defining top 10s published
for more era-defining top 10s published
for more era-defining top 10s published every day be sure to subscribe to
every day be sure to subscribe to
every day be sure to subscribe to watchmojo.com it’s just great like I
watchmojo.com it’s just great like I
watchmojo.com it’s just great like I just want to scroll constantly back and
just want to scroll constantly back and
just want to scroll constantly back and forth to it
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