[Music] [Applause]
[Applause]
[Applause] [Music]
everyone loves new ideas what if I told
everyone loves new ideas what if I told you that to increase your creative
you that to increase your creative
you that to increase your creative thinking you didn’t have to drop
thinking you didn’t have to drop
thinking you didn’t have to drop thousands of dollars at creativity
thousands of dollars at creativity
thousands of dollars at creativity bootcamp you didn’t have to grow ironic
bootcamp you didn’t have to grow ironic
bootcamp you didn’t have to grow ironic facial hair and you didn’t have to
facial hair and you didn’t have to
facial hair and you didn’t have to luckily enough find a unicorn in your
luckily enough find a unicorn in your
luckily enough find a unicorn in your genetic history on ancestry.com so
genetic history on ancestry.com so
genetic history on ancestry.com so creativity is actually not an expensive
creativity is actually not an expensive
creativity is actually not an expensive secret only for an elite few nor is it a
secret only for an elite few nor is it a
secret only for an elite few nor is it a fortunate trait that just a lucky
fortunate trait that just a lucky
fortunate trait that just a lucky handful of people happen to be born with
handful of people happen to be born with
handful of people happen to be born with actually creativity is a choice and any
actually creativity is a choice and any
actually creativity is a choice and any one of us can make a choice to be
one of us can make a choice to be
one of us can make a choice to be creative at any time there’s a number of
creative at any time there’s a number of
creative at any time there’s a number of strategies we can choose from to
strategies we can choose from to
strategies we can choose from to increase it today I’m just going to tell
increase it today I’m just going to tell
increase it today I’m just going to tell you about one that’s really simple and
you about one that’s really simple and
you about one that’s really simple and really cheap take a walk so you’re like
really cheap take a walk so you’re like
really cheap take a walk so you’re like wait a minute that’s not new that’s not
wait a minute that’s not new that’s not
wait a minute that’s not new that’s not a new idea Steve Jobs invented walking
a new idea Steve Jobs invented walking
a new idea Steve Jobs invented walking he was famous for walking meetings
he was famous for walking meetings
he was famous for walking meetings you’re not coming up with anything new
you’re not coming up with anything new
you’re not coming up with anything new well you’re right so a lot of great
well you’re right so a lot of great
well you’re right so a lot of great thinkers throughout history actually did
thinkers throughout history actually did
thinkers throughout history actually did enjoy walking while thinking in fact
enjoy walking while thinking in fact
enjoy walking while thinking in fact Aristotle so Aristotle was famous and
Aristotle so Aristotle was famous and
Aristotle so Aristotle was famous and rumored to be walking while he was
rumored to be walking while he was
rumored to be walking while he was teaching and his students were actually
teaching and his students were actually
teaching and his students were actually called peripatetic switch means to
called peripatetic switch means to
called peripatetic switch means to wander about
wander about
wander about so the concept that walking will make
so the concept that walking will make
so the concept that walking will make you increase your number of new ideas is
you increase your number of new ideas is
you increase your number of new ideas is not a new idea however we couldn’t find
not a new idea however we couldn’t find
not a new idea however we couldn’t find any scientist that scientifically proved
any scientist that scientifically proved
any scientist that scientifically proved this with experiments so this is Dan
this with experiments so this is Dan
this with experiments so this is Dan Schwartz who’s now the Graduate School
Schwartz who’s now the Graduate School
Schwartz who’s now the Graduate School of Education Dean and I set out to
of Education Dean and I set out to
of Education Dean and I set out to empirically investigate this idea that
empirically investigate this idea that
empirically investigate this idea that everybody already knew so the creative
everybody already knew so the creative
everybody already knew so the creative process you know this from the first
process you know this from the first
process you know this from the first idea to the final product is a long
idea to the final product is a long
idea to the final product is a long process it’s super iterative lots of
process it’s super iterative lots of
process it’s super iterative lots of refinement blood sweat tears and years
refinement blood sweat tears and years
refinement blood sweat tears and years and we’re not saying you’re going to go
and we’re not saying you’re going to go
and we’re not saying you’re going to go out for a walk and come back with the
out for a walk and come back with the
out for a walk and come back with the Sistine Chapel in your left hand
Sistine Chapel in your left hand
Sistine Chapel in your left hand right so what frame of the creative
right so what frame of the creative
right so what frame of the creative process did we focus on just this first
process did we focus on just this first
process did we focus on just this first part just brainstorming coming up with a
part just brainstorming coming up with a
part just brainstorming coming up with a new idea so we actually ran for studies
new idea so we actually ran for studies
new idea so we actually ran for studies with a variety of people you were either
with a variety of people you were either
with a variety of people you were either walking indoors or outdoors and we all
walking indoors or outdoors and we all
walking indoors or outdoors and we all found the state all of these Studies on
found the state all of these Studies on
found the state all of these Studies on the same conclusion I’m only going to
the same conclusion I’m only going to
the same conclusion I’m only going to tell you about one of them today so one
tell you about one of them today so one
tell you about one of them today so one of the tests we use for creativity was
of the tests we use for creativity was
of the tests we use for creativity was alternate uses and this test you have
alternate uses and this test you have
alternate uses and this test you have four minutes in your job is to come up
four minutes in your job is to come up
four minutes in your job is to come up with as many other ways to use common
with as many other ways to use common
with as many other ways to use common everyday objects as you can think of so
everyday objects as you can think of so
everyday objects as you can think of so for example what else would you do with
for example what else would you do with
for example what else would you do with a key other than to use it for opening
a key other than to use it for opening
a key other than to use it for opening up a lock clearly you could use it as a
up a lock clearly you could use it as a
up a lock clearly you could use it as a third eye ball for a giraffe right
third eye ball for a giraffe right
third eye ball for a giraffe right maybe that’s sort of interesting kind of
maybe that’s sort of interesting kind of
maybe that’s sort of interesting kind of new but is it creative so people came up
new but is it creative so people came up
new but is it creative so people came up with many ideas as they could and we had
with many ideas as they could and we had
with many ideas as they could and we had to decide is this creative or not so the
to decide is this creative or not so the
to decide is this creative or not so the definition of creativity that a lot of
definition of creativity that a lot of
definition of creativity that a lot of people go with is appropriate novelty so
people go with is appropriate novelty so
people go with is appropriate novelty so for something to be appropriate has to
for something to be appropriate has to
for something to be appropriate has to be realistic so unfortunately you can’t
be realistic so unfortunately you can’t
be realistic so unfortunately you can’t use a key as an eyeball boo but novel is
use a key as an eyeball boo but novel is
use a key as an eyeball boo but novel is the second thing is that nobody
the second thing is that nobody
the second thing is that nobody had to have said it so for us novelty it
had to have said it so for us novelty it
had to have said it so for us novelty it had to be appropriate first and then for
had to be appropriate first and then for
had to be appropriate first and then for novelty nobody else in the entire
novelty nobody else in the entire
novelty nobody else in the entire population that we surveyed could have
population that we surveyed could have
population that we surveyed could have said it so you might think you could use
said it so you might think you could use
said it so you might think you could use a key to scratch somebody’s car but if
a key to scratch somebody’s car but if
a key to scratch somebody’s car but if somebody else said that you didn’t get
somebody else said that you didn’t get
somebody else said that you didn’t get credit for it nine of you did however
credit for it nine of you did however
credit for it nine of you did however only one person said this if you were
only one person said this if you were
only one person said this if you were dying in a warmer murder-mystery and you
dying in a warmer murder-mystery and you
dying in a warmer murder-mystery and you had to carve the name of the murderer
had to carve the name of the murderer
had to carve the name of the murderer into the ground with your dying words so
into the ground with your dying words so
into the ground with your dying words so one person said this and it’s a creative
one person said this and it’s a creative
one person said this and it’s a creative idea because it’s appropriate and it’s
idea because it’s appropriate and it’s
idea because it’s appropriate and it’s novel so you either did this test and
novel so you either did this test and
novel so you either did this test and came up with ideas while you were seated
came up with ideas while you were seated
came up with ideas while you were seated or while you were walking on a treadmill
or while you were walking on a treadmill
or while you were walking on a treadmill they did the test twice with different
they did the test twice with different
they did the test twice with different objects three groups the first group sat
objects three groups the first group sat
objects three groups the first group sat first and then sat again for the second
first and then sat again for the second
first and then sat again for the second test the second group set first and then
test the second group set first and then
test the second group set first and then did the second test while walking on a
did the second test while walking on a
did the second test while walking on a treadmill the third group and this is
treadmill the third group and this is
treadmill the third group and this is interesting they walked on the treadmill
interesting they walked on the treadmill
interesting they walked on the treadmill first and then they sat okay so the two
first and then they sat okay so the two
first and then they sat okay so the two groups that fat together for the first
groups that fat together for the first
groups that fat together for the first test they looked pretty similar to each
test they looked pretty similar to each
test they looked pretty similar to each other and they averaged about 20
other and they averaged about 20
other and they averaged about 20 creative ideas per person the group that
creative ideas per person the group that
creative ideas per person the group that was walking on the treadmill did almost
was walking on the treadmill did almost
was walking on the treadmill did almost twice as well and they were just walking
twice as well and they were just walking
twice as well and they were just walking on a treadmill in a windowless room so
on a treadmill in a windowless room so
on a treadmill in a windowless room so remember they took the test twice the
remember they took the test twice the
remember they took the test twice the people who sat twice for that second
people who sat twice for that second
people who sat twice for that second test they didn’t get any better practice
test they didn’t get any better practice
test they didn’t get any better practice didn’t help but these same people who
didn’t help but these same people who
didn’t help but these same people who were sitting and then went on the
were sitting and then went on the
were sitting and then went on the treadmill got a boost from walking
treadmill got a boost from walking
treadmill got a boost from walking here’s the interesting thing the people
here’s the interesting thing the people
here’s the interesting thing the people who are walking on the treadmill still
who are walking on the treadmill still
who are walking on the treadmill still had a residue effect of the walking and
had a residue effect of the walking and
had a residue effect of the walking and they were still creative afterwards so
they were still creative afterwards so
they were still creative afterwards so the implication of this is that you
the implication of this is that you
the implication of this is that you should go for a walk before your next
should go for a walk before your next
should go for a walk before your next big meeting and just start brainstorming
big meeting and just start brainstorming
big meeting and just start brainstorming right away so we have five tips for you
right away so we have five tips for you
right away so we have five tips for you that will help make this the best effect
that will help make this the best effect
that will help make this the best effect possible so first you want to pick a
possible so first you want to pick a
possible so first you want to pick a problem or a topic to brainstorm so this
problem or a topic to brainstorm so this
problem or a topic to brainstorm so this is not the shower effect this is not
is not the shower effect this is not
is not the shower effect this is not when you’re in the shower and all of a
when you’re in the shower and all of a
when you’re in the shower and all of a sudden a new idea pops out of the
sudden a new idea pops out of the
sudden a new idea pops out of the shampoo bottle this is something
shampoo bottle this is something
shampoo bottle this is something thinking about ahead of time and they’re
thinking about ahead of time and they’re
thinking about ahead of time and they’re intentionally thinking about
intentionally thinking about
intentionally thinking about brainstorming a different perspective on
brainstorming a different perspective on
brainstorming a different perspective on the walk secondly I get asked this a lot
the walk secondly I get asked this a lot
the walk secondly I get asked this a lot is this okay while running well the
is this okay while running well the
is this okay while running well the answer for me is that if I were running
answer for me is that if I were running
answer for me is that if I were running the only new idea I would have would be
the only new idea I would have would be
the only new idea I would have would be to stop running so but if running for
to stop running so but if running for
to stop running so but if running for you is a comfortable pace good so it
you is a comfortable pace good so it
you is a comfortable pace good so it turns out whatever physical activity is
turns out whatever physical activity is
turns out whatever physical activity is not taking a lot of attention so just
not taking a lot of attention so just
not taking a lot of attention so just walking at a comfortable pace is a good
walking at a comfortable pace is a good
walking at a comfortable pace is a good choice also you want to come up with as
choice also you want to come up with as
choice also you want to come up with as many ideas as you can so one key of
many ideas as you can so one key of
many ideas as you can so one key of creativity is to not lock on that first
creativity is to not lock on that first
creativity is to not lock on that first idea keep going keep coming up with new
idea keep going keep coming up with new
idea keep going keep coming up with new ones and until you pick one or two to
ones and until you pick one or two to
ones and until you pick one or two to pursue you might worry that you don’t
pursue you might worry that you don’t
pursue you might worry that you don’t want to write them down because what if
want to write them down because what if
want to write them down because what if you will forget them so the idea here is
you will forget them so the idea here is
you will forget them so the idea here is to speak them everybody was speaking
to speak them everybody was speaking
to speak them everybody was speaking their new ideas so you can put your
their new ideas so you can put your
their new ideas so you can put your headphones on and record through your
headphones on and record through your
headphones on and record through your phone and then just pretend you’re
phone and then just pretend you’re
phone and then just pretend you’re having a creative conversation right
having a creative conversation right
having a creative conversation right because the act of writing your idea
because the act of writing your idea
because the act of writing your idea down is already a filter you’re going to
down is already a filter you’re going to
down is already a filter you’re going to be like is this good enough to write
be like is this good enough to write
be like is this good enough to write down and then you write it down so just
down and then you write it down so just
down and then you write it down so just speak as much in as many as you can and
speak as much in as many as you can and
speak as much in as many as you can and record them and think about them later
record them and think about them later
record them and think about them later and finally don’t do this forever
and finally don’t do this forever
and finally don’t do this forever right if you’re on the walk and that
right if you’re on the walk and that
right if you’re on the walk and that idea is not coming to you come back to
idea is not coming to you come back to
idea is not coming to you come back to it later at another time so I think
it later at another time so I think
it later at another time so I think we’re coming up on a break right now
we’re coming up on a break right now
we’re coming up on a break right now so I have an idea why don’t you grab a
so I have an idea why don’t you grab a
so I have an idea why don’t you grab a leash and take your thoughts for a walk
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