Wow let me ask first a very interesting question do you really really think we
question do you really really think we
question do you really really think we can predict the future I have to it’s my
can predict the future I have to it’s my
can predict the future I have to it’s my job I’m a car designer I get to draw
job I’m a car designer I get to draw
job I’m a car designer I get to draw cars for a living
cars for a living
cars for a living and every day I ask myself is that
and every day I ask myself is that
and every day I ask myself is that really true how crazy cool is this they
really true how crazy cool is this they
really true how crazy cool is this they pay me to do it it’s something I’m
pay me to do it it’s something I’m
pay me to do it it’s something I’m extremely passionate about I could
extremely passionate about I could
extremely passionate about I could probably tell you pretty accurately what
probably tell you pretty accurately what
probably tell you pretty accurately what kind of cars are going to be on the road
kind of cars are going to be on the road
kind of cars are going to be on the road in 2025 slight problem if I did I
in 2025 slight problem if I did I
in 2025 slight problem if I did I probably lose my job not a good thing so
probably lose my job not a good thing so
probably lose my job not a good thing so my pretty much daily job passion is to
my pretty much daily job passion is to
my pretty much daily job passion is to work at least five years to ten years
work at least five years to ten years
work at least five years to ten years ahead of what’s on the road today so
ahead of what’s on the road today so
ahead of what’s on the road today so what you see on the road today is pretty
what you see on the road today is pretty
what you see on the road today is pretty ancient for me from my point of view and
ancient for me from my point of view and
ancient for me from my point of view and you’ll notice I said I’m very passionate
you’ll notice I said I’m very passionate
you’ll notice I said I’m very passionate about design it’s not designing that I’m
about design it’s not designing that I’m
about design it’s not designing that I’m so passionate about it’s about design in
so passionate about it’s about design in
so passionate about it’s about design in general I’m literally obsessed with
general I’m literally obsessed with
general I’m literally obsessed with anything to do with design why because I
anything to do with design why because I
anything to do with design why because I get to envision something in my mind I
get to envision something in my mind I
get to envision something in my mind I get to think about it
get to think about it
get to think about it then I can put it on paper I have a
then I can put it on paper I have a
then I can put it on paper I have a talent for drawing and then if I’m good
talent for drawing and then if I’m good
talent for drawing and then if I’m good at convincing other people we get to
at convincing other people we get to
at convincing other people we get to actually build this car this car becomes
actually build this car this car becomes
actually build this car this car becomes a 3d product in front of me we get to
a 3d product in front of me we get to
a 3d product in front of me we get to look at it if it goes further it becomes
look at it if it goes further it becomes
look at it if it goes further it becomes an actual physical clay model that we
an actual physical clay model that we
an actual physical clay model that we take into a prototype stage and then it
take into a prototype stage and then it
take into a prototype stage and then it become something I can actually stand
become something I can actually stand
become something I can actually stand back and feel like I like I’m the father
back and feel like I like I’m the father
back and feel like I like I’m the father or it’s something that’s been born from
or it’s something that’s been born from
or it’s something that’s been born from from inside so that’s a very very
from inside so that’s a very very
from inside so that’s a very very special feeling and then this product
special feeling and then this product
special feeling and then this product this car that I’m designing comes out
this car that I’m designing comes out
this car that I’m designing comes out and hopefully really improves on what’s
and hopefully really improves on what’s
and hopefully really improves on what’s going out there up to to that date it
going out there up to to that date it
going out there up to to that date it takes technology even further and
takes technology even further and
takes technology even further and efficiency even further than what we
efficiency even further than what we
efficiency even further than what we have in the world today I make a lot of
have in the world today I make a lot of
have in the world today I make a lot of people happy you have to buy these
people happy you have to buy these
people happy you have to buy these things but at the same time it is
things but at the same time it is
things but at the same time it is bringing a lot of happiness to people to
bringing a lot of happiness to people to
bringing a lot of happiness to people to own things like this
own things like this
own things like this and it moves the world further on so
and it moves the world further on so
and it moves the world further on so this little spark that I had in my mind
this little spark that I had in my mind
this little spark that I had in my mind that I can suddenly bring out and see it
that I can suddenly bring out and see it
that I can suddenly bring out and see it in front of me
in front of me
in front of me is a very very special feeling I’m sure
is a very very special feeling I’m sure
is a very very special feeling I’m sure that anybody who’s had a child can have
that anybody who’s had a child can have
that anybody who’s had a child can have a very very similar relation relate to
a very very similar relation relate to
a very very similar relation relate to that very similarly so at this stage if
that very similarly so at this stage if
that very similarly so at this stage if we look back when the first car was
we look back when the first car was
we look back when the first car was designed it was way back it was an
designed it was way back it was an
designed it was way back it was an annealing era actually the Neolithic
annealing era actually the Neolithic
annealing era actually the Neolithic period of the Stone Age 3000 BC and I’m
period of the Stone Age 3000 BC and I’m
period of the Stone Age 3000 BC and I’m sure you all know about it so we did
sure you all know about it so we did
sure you all know about it so we did start very basically we had not a lot of
start very basically we had not a lot of
start very basically we had not a lot of resources but it was the first car where
resources but it was the first car where
resources but it was the first car where do we go from here
do we go from here
do we go from here we made a big jump and in 1765 the first
we made a big jump and in 1765 the first
we made a big jump and in 1765 the first self-propelled vehicle was designed not
self-propelled vehicle was designed not
self-propelled vehicle was designed not very effective but it did work
very effective but it did work
very effective but it did work steam-powered we’ve come today to what
steam-powered we’ve come today to what
steam-powered we’ve come today to what is probably state-of-the-art technology
is probably state-of-the-art technology
is probably state-of-the-art technology and we’re looking at something that is
and we’re looking at something that is
and we’re looking at something that is actually hybrid powered this is exotic
actually hybrid powered this is exotic
actually hybrid powered this is exotic in materials exotic in performance it’s
in materials exotic in performance it’s
in materials exotic in performance it’s exotic in price but basically there’s
exotic in price but basically there’s
exotic in price but basically there’s nothing faster nothing more
nothing faster nothing more
nothing faster nothing more technologically advanced than what you
technologically advanced than what you
technologically advanced than what you see here where do we go from here
see here where do we go from here
see here where do we go from here we’ve reached pretty much what our
we’ve reached pretty much what our
we’ve reached pretty much what our limits of what we’re capable of
limits of what we’re capable of
limits of what we’re capable of inventing of thinking of taking care of
inventing of thinking of taking care of
inventing of thinking of taking care of the world’s resources and trying to make
the world’s resources and trying to make
the world’s resources and trying to make things practical and also desirable and
things practical and also desirable and
things practical and also desirable and with cars with trains airplanes SpaceX
with cars with trains airplanes SpaceX
with cars with trains airplanes SpaceX program sort of extended ourselves three
program sort of extended ourselves three
program sort of extended ourselves three dimensionally we’ve gone vertically
dimensionally we’ve gone vertically
dimensionally we’ve gone vertically we’ve gone horizontally so where is the
we’ve gone horizontally so where is the
we’ve gone horizontally so where is the next step for our transportation needs
next step for our transportation needs
next step for our transportation needs is it this I don’t know I mean this is a
is it this I don’t know I mean this is a
is it this I don’t know I mean this is a flying car it could be very cool can’t
flying car it could be very cool can’t
flying car it could be very cool can’t imagine a city with about a few thousand
imagine a city with about a few thousand
imagine a city with about a few thousand knees flying in the air above it could
knees flying in the air above it could
knees flying in the air above it could be very dangerous but
be very dangerous but
be very dangerous but it’s a possibility or is it this this
it’s a possibility or is it this this
it’s a possibility or is it this this for me is very exciting this starts to
for me is very exciting this starts to
for me is very exciting this starts to think about the world’s resources we
think about the world’s resources we
think about the world’s resources we stay on the ground is what I think
stay on the ground is what I think
stay on the ground is what I think transportation should do but it starts
transportation should do but it starts
transportation should do but it starts pushing different buttons different
pushing different buttons different
pushing different buttons different emotions I think we have to always think
emotions I think we have to always think
emotions I think we have to always think about moving forward in terms of
about moving forward in terms of
about moving forward in terms of propulsion materials visibility safety
propulsion materials visibility safety
propulsion materials visibility safety communication and all these things and
communication and all these things and
communication and all these things and obviously we’re moving very fast we’re
obviously we’re moving very fast we’re
obviously we’re moving very fast we’re moving quickly into the future it’s
moving quickly into the future it’s
moving quickly into the future it’s coming before we know it but we’re going
coming before we know it but we’re going
coming before we know it but we’re going to be driving or actually we’re not
to be driving or actually we’re not
to be driving or actually we’re not going to be driving we’re going to have
going to be driving we’re going to have
going to be driving we’re going to have a not autonomous vehicles we’re going to
a not autonomous vehicles we’re going to
a not autonomous vehicles we’re going to have cars that can think for themselves
have cars that can think for themselves
have cars that can think for themselves artificial intelligence and my fear
artificial intelligence and my fear
artificial intelligence and my fear being a designer this I’m very sorry to
being a designer this I’m very sorry to
being a designer this I’m very sorry to say for me I just is ugh a word I look
say for me I just is ugh a word I look
say for me I just is ugh a word I look at this product here and I see a rolling
at this product here and I see a rolling
at this product here and I see a rolling transparent refrigerator on four wheels
transparent refrigerator on four wheels
transparent refrigerator on four wheels and for me design is about making
and for me design is about making
and for me design is about making something desirable you have to make it
something desirable you have to make it
something desirable you have to make it attractive we all own things that we
attractive we all own things that we
attractive we all own things that we find attractive I think you don’t ever
find attractive I think you don’t ever
find attractive I think you don’t ever go out and buy a product that you find
go out and buy a product that you find
go out and buy a product that you find unattractive but you just buy it anyways
unattractive but you just buy it anyways
unattractive but you just buy it anyways for its use today all cars our vehicles
for its use today all cars our vehicles
for its use today all cars our vehicles are perfect vehicles pretty much they
are perfect vehicles pretty much they
are perfect vehicles pretty much they don’t break down as often as they used
don’t break down as often as they used
don’t break down as often as they used to they’re very reliable so what makes
to they’re very reliable so what makes
to they’re very reliable so what makes difference obviously design is probably
difference obviously design is probably
difference obviously design is probably the main deciding factor when you
the main deciding factor when you
the main deciding factor when you purchase a vehicle like this so please
purchase a vehicle like this so please
purchase a vehicle like this so please you guys is the future don’t let
you guys is the future don’t let
you guys is the future don’t let something like this happen please I mean
something like this happen please I mean
something like this happen please I mean I’m all for artificial intelligence and
I’m all for artificial intelligence and
I’m all for artificial intelligence and autonomous driving and things like that
autonomous driving and things like that
autonomous driving and things like that but products have to be beautiful they
but products have to be beautiful they
but products have to be beautiful they need the loving touch you know they need
need the loving touch you know they need
need the loving touch you know they need hands on from a designer lap from a
hands on from a designer lap from a
hands on from a designer lap from a machine a lot of design nowadays as we
machine a lot of design nowadays as we
machine a lot of design nowadays as we all know is going towards computers and
all know is going towards computers and
all know is going towards computers and things like that and you might see me as
things like that and you might see me as
things like that and you might see me as old school but the best way to design
old school but the best way to design
old school but the best way to design something is by hand
something is by hand
something is by hand now you couldn’t repeat
now you couldn’t repeat
now you couldn’t repeat or Leonardo da Vinci Michelangelo those
or Leonardo da Vinci Michelangelo those
or Leonardo da Vinci Michelangelo those guys couldn’t repeat what they did back
guys couldn’t repeat what they did back
guys couldn’t repeat what they did back then with computers it was all done by
then with computers it was all done by
then with computers it was all done by hand it was a real passionate thing that
hand it was a real passionate thing that
hand it was a real passionate thing that they always did I have a few few sort of
they always did I have a few few sort of
they always did I have a few few sort of guidelines amazing words that I see I
guidelines amazing words that I see I
guidelines amazing words that I see I refer back to all the time that sort of
refer back to all the time that sort of
refer back to all the time that sort of inspired me incredibly inspiring people
inspired me incredibly inspiring people
inspired me incredibly inspiring people in our history of course but I’ve always
in our history of course but I’ve always
in our history of course but I’ve always looked at a few people select people
looked at a few people select people
looked at a few people select people that I’ve always thought Drive me to
that I’ve always thought Drive me to
that I’ve always thought Drive me to have more creativity in my my soul and I
have more creativity in my my soul and I
have more creativity in my my soul and I won’t have to say much about these
won’t have to say much about these
won’t have to say much about these slides because I’m sure you’re going to
slides because I’m sure you’re going to
slides because I’m sure you’re going to look at them and understand them right
look at them and understand them right
look at them and understand them right away
away
away they’re amazing the next few slides so
they’re amazing the next few slides so
they’re amazing the next few slides so just read that and just let it soak in
just read that and just let it soak in
just read that and just let it soak in because for me it is absolutely
because for me it is absolutely
because for me it is absolutely mind-blowing what this guy is saying and
mind-blowing what this guy is saying and
mind-blowing what this guy is saying and he’s known more for his intelligence and
he’s known more for his intelligence and
he’s known more for his intelligence and than anything else so the fact that he
than anything else so the fact that he
than anything else so the fact that he puts creativity at such a high level for
puts creativity at such a high level for
puts creativity at such a high level for himself I think I think shows you the
himself I think I think shows you the
himself I think I think shows you the importance of creativity probably more
importance of creativity probably more
importance of creativity probably more so than intelligence because if we can
so than intelligence because if we can
so than intelligence because if we can imagine something then we can figure out
imagine something then we can figure out
imagine something then we can figure out how to build it but it can’t imagine it
how to build it but it can’t imagine it
how to build it but it can’t imagine it to begin with how the heck are we going
to begin with how the heck are we going
to begin with how the heck are we going to build it the first place so logic
to build it the first place so logic
to build it the first place so logic will get you from A to B and imagination
will get you from A to B and imagination
will get you from A to B and imagination will take you anywhere how about this
will take you anywhere how about this
will take you anywhere how about this one anything today that we have today 20
one anything today that we have today 20
one anything today that we have today 20 years ago seemed impossible absolutely
years ago seemed impossible absolutely
years ago seemed impossible absolutely impossible that’s going to happen 20
impossible that’s going to happen 20
impossible that’s going to happen 20 years from now everything from today
years from now everything from today
years from now everything from today that we’re thinking about impossibility
that we’re thinking about impossibility
that we’re thinking about impossibility can’t be done in 20 years time they look
can’t be done in 20 years time they look
can’t be done in 20 years time they look at us like well they weren’t very bright
at us like well they weren’t very bright
at us like well they weren’t very bright you know we found ways to do it so
you know we found ways to do it so
you know we found ways to do it so believe me the impossible is possible
believe me the impossible is possible
believe me the impossible is possible it’s never impossible
it’s never impossible
it’s never impossible who said this I purposely let it stay
who said this I purposely let it stay
who said this I purposely let it stay small on the screen who did it
small on the screen who did it
small on the screen who did it but the most beautiful words we’ve heard
but the most beautiful words we’ve heard
but the most beautiful words we’ve heard probably last 15 20 years at Steve Jobs
probably last 15 20 years at Steve Jobs
probably last 15 20 years at Steve Jobs we all know who Steve Jobs is and what
we all know who Steve Jobs is and what
we all know who Steve Jobs is and what he’s responsible for is our modern
he’s responsible for is our modern
he’s responsible for is our modern Einstein this is what I sort of believe
Einstein this is what I sort of believe
Einstein this is what I sort of believe when I sit down and try to be creative
when I sit down and try to be creative
when I sit down and try to be creative if I can be a little bit cheeky so this
if I can be a little bit cheeky so this
if I can be a little bit cheeky so this is what I think realism has its limits
is what I think realism has its limits
is what I think realism has its limits creativity is infinite it doesn’t get
creativity is infinite it doesn’t get
creativity is infinite it doesn’t get any more real than that any more true
any more real than that any more true
any more real than that any more true than that so put yourself in a position
than that so put yourself in a position
than that so put yourself in a position where what you imagine is absolutely
where what you imagine is absolutely
where what you imagine is absolutely doable I really believe that with all my
doable I really believe that with all my
doable I really believe that with all my heart and you might be thinking so how
heart and you might be thinking so how
heart and you might be thinking so how is he so creative I don’t know how to
is he so creative I don’t know how to
is he so creative I don’t know how to tell somebody to be creative I think
tell somebody to be creative I think
tell somebody to be creative I think it’s probably one of our innate genetic
it’s probably one of our innate genetic
it’s probably one of our innate genetic makeups that make us either be creative
makeups that make us either be creative
makeups that make us either be creative or not but I can absolutely tell you
or not but I can absolutely tell you
or not but I can absolutely tell you what makes me feel or when I what what
what makes me feel or when I what what
what makes me feel or when I what what causes me to be sort of the person I am
causes me to be sort of the person I am
causes me to be sort of the person I am I think differently I’m the one with the
I think differently I’m the one with the
I think differently I’m the one with the weird ideas in our group I’m the one
weird ideas in our group I’m the one
weird ideas in our group I’m the one that comes up and is not ashamed or not
that comes up and is not ashamed or not
that comes up and is not ashamed or not embarrassed to say something that makes
embarrassed to say something that makes
embarrassed to say something that makes me seem to be the odd one out I never
me seem to be the odd one out I never
me seem to be the odd one out I never give up I never give up because I think
give up I never give up because I think
give up I never give up because I think great things come from great refinement
great things come from great refinement
great things come from great refinement so great ideas always need refinement
so great ideas always need refinement
so great ideas always need refinement you’re not going to hit it off you know
you’re not going to hit it off you know
you’re not going to hit it off you know a homerun or out of the park on the
a homerun or out of the park on the
a homerun or out of the park on the first hit so you have to refine your
first hit so you have to refine your
first hit so you have to refine your ideas obviously so stay with it less is
ideas obviously so stay with it less is
ideas obviously so stay with it less is more I hear this all the time and it’s
more I hear this all the time and it’s
more I hear this all the time and it’s very easy to design something or to make
very easy to design something or to make
very easy to design something or to make something and make it complex but the
something and make it complex but the
something and make it complex but the hardest thing in the world is to make
hardest thing in the world is to make
hardest thing in the world is to make the complex simple be curious be
the complex simple be curious be
the complex simple be curious be inquisitive I’m probably the most
inquisitive I’m probably the most
inquisitive I’m probably the most curious person I know
curious person I know
curious person I know I never believe anything that anybody
I never believe anything that anybody
I never believe anything that anybody tells me I’m a I question everything
tells me I’m a I question everything
tells me I’m a I question everything basically if somebody says it can’t be
basically if somebody says it can’t be
basically if somebody says it can’t be done or it’s a naysayer I automatically
done or it’s a naysayer I automatically
done or it’s a naysayer I automatically go into the Y mode why is that so I
go into the Y mode why is that so I
go into the Y mode why is that so I don’t believe you I think it is right or
don’t believe you I think it is right or
don’t believe you I think it is right or something like that not to be
something like that not to be
something like that not to be contradictory but because I need to be
contradictory but because I need to be
contradictory but because I need to be forceful in that way to make my designs
forceful in that way to make my designs
forceful in that way to make my designs come through brainstorm I call it brain
come through brainstorm I call it brain
come through brainstorm I call it brain squeezing brainstorming is one way that
squeezing brainstorming is one way that
squeezing brainstorming is one way that we all speak about it but brain
we all speak about it but brain
we all speak about it but brain squeezing for me is is awesome I think
squeezing for me is is awesome I think
squeezing for me is is awesome I think whenever I get a chance to to brainstorm
whenever I get a chance to to brainstorm
whenever I get a chance to to brainstorm is this this human friction that we
is this this human friction that we
is this this human friction that we develop when we have in brainstorm
develop when we have in brainstorm
develop when we have in brainstorm sessions that really sparks off the
sessions that really sparks off the
sessions that really sparks off the creativity really makes you start to
creativity really makes you start to
creativity really makes you start to think about new things that you would
think about new things that you would
think about new things that you would normally not not even approach but you
normally not not even approach but you
normally not not even approach but you get to funny ideas and they turn into a
get to funny ideas and they turn into a
get to funny ideas and they turn into a fantastic idea and so you need this
fantastic idea and so you need this
fantastic idea and so you need this brainstorming brain squeezing session
brainstorming brain squeezing session
brainstorming brain squeezing session anytime you can actually get it going
anytime you can actually get it going
anytime you can actually get it going it’s like lighting the fire getting the
it’s like lighting the fire getting the
it’s like lighting the fire getting the spark going and lighting the fire and
spark going and lighting the fire and
spark going and lighting the fire and ideas start to flow so brainstorming is
ideas start to flow so brainstorming is
ideas start to flow so brainstorming is a real good one for for creativity it’s
a real good one for for creativity it’s
a real good one for for creativity it’s one of the best ones and then letting
one of the best ones and then letting
one of the best ones and then letting yourself go and now this one is very
yourself go and now this one is very
yourself go and now this one is very funny because I think it’s probably one
funny because I think it’s probably one
funny because I think it’s probably one of the most painful ones one of the most
of the most painful ones one of the most
of the most painful ones one of the most embarrassing ones one of the most scary
embarrassing ones one of the most scary
embarrassing ones one of the most scary ones letting yourself go means singing
ones letting yourself go means singing
ones letting yourself go means singing the wrong note saying the wrong thing it
the wrong note saying the wrong thing it
the wrong note saying the wrong thing it means not being the one that fits in the
means not being the one that fits in the
means not being the one that fits in the one that who’s saying that the thing
one that who’s saying that the thing
one that who’s saying that the thing that nobody really wants to hear so
that nobody really wants to hear so
that nobody really wants to hear so letting yourself go putting yourself
letting yourself go putting yourself
letting yourself go putting yourself into that area that we we’ve often heard
into that area that we we’ve often heard
into that area that we we’ve often heard which is outside of your comfort zone
which is outside of your comfort zone
which is outside of your comfort zone why am i showing you here a picture of
why am i showing you here a picture of
why am i showing you here a picture of an interior of a gorgeous interior of a
an interior of a gorgeous interior of a
an interior of a gorgeous interior of a car obviously it’s very futuristic and
car obviously it’s very futuristic and
car obviously it’s very futuristic and why as a designer and I’m not showing
why as a designer and I’m not showing
why as a designer and I’m not showing the outside of the car gorgeous
the outside of the car gorgeous
the outside of the car gorgeous exteriors whenever people ask me are you
exteriors whenever people ask me are you
exteriors whenever people ask me are you a car designer they always ask me about
a car designer they always ask me about
a car designer they always ask me about the outside of the car rarely about the
the outside of the car rarely about the
the outside of the car rarely about the inside it’s because I think the whole
inside it’s because I think the whole
inside it’s because I think the whole future of car design and a lot of other
future of car design and a lot of other
future of car design and a lot of other types of disciplines in design but it
types of disciplines in design but it
types of disciplines in design but it all has to do with the inside of the car
all has to do with the inside of the car
all has to do with the inside of the car now about time being a luxury if time’s
now about time being a luxury if time’s
now about time being a luxury if time’s the luxury means you need to use as much
the luxury means you need to use as much
the luxury means you need to use as much time as possible in any environment to
time as possible in any environment to
time as possible in any environment to your advantage and if we start looking
your advantage and if we start looking
your advantage and if we start looking at the inside of the car as being the
at the inside of the car as being the
at the inside of the car as being the starting point for design literally what
starting point for design literally what
starting point for design literally what we’re going to be doing in the future is
we’re going to be doing in the future is
we’re going to be doing in the future is designing the car from inside outwards
designing the car from inside outwards
designing the car from inside outwards so the car becomes sort of an extension
so the car becomes sort of an extension
so the car becomes sort of an extension of your daily life I mean the thing
of your daily life I mean the thing
of your daily life I mean the thing that’s going to happen with these cars
that’s going to happen with these cars
that’s going to happen with these cars in the future is basically you’re going
in the future is basically you’re going
in the future is basically you’re going to be interactive with the car it’s
to be interactive with the car it’s
to be interactive with the car it’s going to give you possibilities to
going to give you possibilities to
going to give you possibilities to communicate to relax to socialise I’ll
communicate to relax to socialise I’ll
communicate to relax to socialise I’ll get into that a little bit later but
get into that a little bit later but
get into that a little bit later but it’s going to be the way we move forward
it’s going to be the way we move forward
it’s going to be the way we move forward in car design so everything that’s
in car design so everything that’s
in car design so everything that’s happening today in the technological
happening today in the technological
happening today in the technological world is going to start happening on the
world is going to start happening on the
world is going to start happening on the inside of cars and
inside of cars and
inside of cars and can be very interesting does it make our
can be very interesting does it make our
can be very interesting does it make our job obsolete as designers but it opens
job obsolete as designers but it opens
job obsolete as designers but it opens up a whole new fields of design which is
up a whole new fields of design which is
up a whole new fields of design which is very very exciting I’m a designer I draw
very very exciting I’m a designer I draw
very very exciting I’m a designer I draw pretty pictures I make cars look
pretty pictures I make cars look
pretty pictures I make cars look absolutely stunning the first car
absolutely stunning the first car
absolutely stunning the first car designers weren’t even designers they
designers weren’t even designers they
designers weren’t even designers they were engineers as you see here this is
were engineers as you see here this is
were engineers as you see here this is Carl Benz on the right side he’s
Carl Benz on the right side he’s
Carl Benz on the right side he’s designing the first car this was
designing the first car this was
designing the first car this was actually produced with a petrol engine
actually produced with a petrol engine
actually produced with a petrol engine very low powered but it was still a
very low powered but it was still a
very low powered but it was still a petrol engine in 1886 so officially this
petrol engine in 1886 so officially this
petrol engine in 1886 so officially this is really the very first car so we went
is really the very first car so we went
is really the very first car so we went through a big phase obviously we did the
through a big phase obviously we did the
through a big phase obviously we did the 1910s 1920s 1930s what happened then is
1910s 1920s 1930s what happened then is
1910s 1920s 1930s what happened then is they started to realize that cars had to
they started to realize that cars had to
they started to realize that cars had to actually have some kind of attractive
actually have some kind of attractive
actually have some kind of attractive look to them because that could be the
look to them because that could be the
look to them because that could be the difference between all these companies
difference between all these companies
difference between all these companies starting to build cars what makes a car
starting to build cars what makes a car
starting to build cars what makes a car sellable well it’s the look of the car
sellable well it’s the look of the car
sellable well it’s the look of the car so what happened we started getting
so what happened we started getting
so what happened we started getting artists involved incredible artists
artists involved incredible artists
artists involved incredible artists we’ve always had incredible artists
we’ve always had incredible artists
we’ve always had incredible artists throughout history and they started
throughout history and they started
throughout history and they started putting their hands into designing the
putting their hands into designing the
putting their hands into designing the cars and these guys were sculptors they
cars and these guys were sculptors they
cars and these guys were sculptors they could care less also then about
could care less also then about
could care less also then about legislation so if a car hits somebody
legislation so if a car hits somebody
legislation so if a car hits somebody that kills them will tough luck
that kills them will tough luck
that kills them will tough luck pedestrian shouldn’t been there but it’s
pedestrian shouldn’t been there but it’s
pedestrian shouldn’t been there but it’s important that the cars make made
important that the cars make made
important that the cars make made dramatic statements so we moved into
dramatic statements so we moved into
dramatic statements so we moved into this period where artists became the
this period where artists became the
this period where artists became the designers of the car and we didn’t call
designers of the car and we didn’t call
designers of the car and we didn’t call them designers we call them stylist so
them designers we call them stylist so
them designers we call them stylist so this is what we started getting it was
this is what we started getting it was
this is what we started getting it was all about the beauty of the car these
all about the beauty of the car these
all about the beauty of the car these guys were artists developing rolling
guys were artists developing rolling
guys were artists developing rolling sculptures these cars were absolutely
sculptures these cars were absolutely
sculptures these cars were absolutely stunning to look at these were cars
stunning to look at these were cars
stunning to look at these were cars where we’re stylists were involved and
where we’re stylists were involved and
where we’re stylists were involved and it was a free-for-all you could design
it was a free-for-all you could design
it was a free-for-all you could design anything you wanted to didn’t matter
anything you wanted to didn’t matter
anything you wanted to didn’t matter when it weighed it didn’t matter you
when it weighed it didn’t matter you
when it weighed it didn’t matter you know how much it cost it was more of an
know how much it cost it was more of an
know how much it cost it was more of an expression of passion of design and then
expression of passion of design and then
expression of passion of design and then the hard times hit not really the hard
the hard times hit not really the hard
the hard times hit not really the hard times but the challenging times hit
times but the challenging times hit
times but the challenging times hit that’s when legislation kicked in and we
that’s when legislation kicked in and we
that’s when legislation kicked in and we started having to think about well you
started having to think about well you
started having to think about well you know the Earth’s environment and and how
know the Earth’s environment and and how
know the Earth’s environment and and how much the car how much fuel the car uses
much the car how much fuel the car uses
much the car how much fuel the car uses and you know was it visible to be able
and you know was it visible to be able
and you know was it visible to be able to see how the car reasonably or all
to see how the car reasonably or all
to see how the car reasonably or all these things they started coming up with
these things they started coming up with
these things they started coming up with all kinds of legislation they started
all kinds of legislation they started
all kinds of legislation they started making it very difficult to design
making it very difficult to design
making it very difficult to design beautiful cars and we did go through a
beautiful cars and we did go through a
beautiful cars and we did go through a period in the 70s where cars were
period in the 70s where cars were
period in the 70s where cars were basically safety boxes so now what we’ve
basically safety boxes so now what we’ve
basically safety boxes so now what we’ve done is we’ve become designers in the
done is we’ve become designers in the
done is we’ve become designers in the rightful sense but
rightful sense but
rightful sense but I don’t just design cars now I actually
I don’t just design cars now I actually
I don’t just design cars now I actually have to know a lot about of different
have to know a lot about of different
have to know a lot about of different aspects of engineering so I’m pretty
aspects of engineering so I’m pretty
aspects of engineering so I’m pretty well educated in the sense of knowing
well educated in the sense of knowing
well educated in the sense of knowing what we can do with materials on the car
what we can do with materials on the car
what we can do with materials on the car all the rules and regulations of making
all the rules and regulations of making
all the rules and regulations of making a car homologous for the road and so I’m
a car homologous for the road and so I’m
a car homologous for the road and so I’m working all day long with engineers who
working all day long with engineers who
working all day long with engineers who are suspension experts engine experts
are suspension experts engine experts
are suspension experts engine experts sound experts obviously aerodynamics as
sound experts obviously aerodynamics as
sound experts obviously aerodynamics as we see here and one of the most exciting
we see here and one of the most exciting
we see here and one of the most exciting things I love about what I do is because
things I love about what I do is because
things I love about what I do is because I’m studying art and science together I
I’m studying art and science together I
I’m studying art and science together I get to mix in one of my biggest passions
get to mix in one of my biggest passions
get to mix in one of my biggest passions my biggest passion if I could put that
my biggest passion if I could put that
my biggest passion if I could put that in in another context which is animals
in in another context which is animals
in in another context which is animals nature I absolutely adore nature when I
nature I absolutely adore nature when I
nature I absolutely adore nature when I left Ferrari and Maserati where I was at
left Ferrari and Maserati where I was at
left Ferrari and Maserati where I was at a was design director so it was very
a was design director so it was very
a was design director so it was very responsible position and I’ve got the
responsible position and I’ve got the
responsible position and I’ve got the challenge to work at McLaren started
challenge to work at McLaren started
challenge to work at McLaren started work at McLaren as design director
work at McLaren as design director
work at McLaren as design director clarin is not a brand-new company but
clarin is not a brand-new company but
clarin is not a brand-new company but they decided to open up a road car
they decided to open up a road car
they decided to open up a road car division in case Formula One didn’t do
division in case Formula One didn’t do
division in case Formula One didn’t do too well at least we would keep the
too well at least we would keep the
too well at least we would keep the company going my first challenge was to
company going my first challenge was to
company going my first challenge was to come up with how do you make a design
come up with how do you make a design
come up with how do you make a design language for a company that doesn’t do
language for a company that doesn’t do
language for a company that doesn’t do Road cars so you should be able take the
Road cars so you should be able take the
Road cars so you should be able take the badge off and say I still recognize that
badge off and say I still recognize that
badge off and say I still recognize that car as a mercedes-benz or you know a a
car as a mercedes-benz or you know a a
car as a mercedes-benz or you know a a Chevrolet or whatever so so many
Chevrolet or whatever so so many
Chevrolet or whatever so so many designers get their inspiration from
designers get their inspiration from
designers get their inspiration from things that I mean anywhere designers
things that I mean anywhere designers
things that I mean anywhere designers are inspired by everything but they go
are inspired by everything but they go
are inspired by everything but they go to fashion shows they go to furniture
to fashion shows they go to furniture
to fashion shows they go to furniture shows they go check out architecture the
shows they go check out architecture the
shows they go check out architecture the problem with that for me is that design
problem with that for me is that design
problem with that for me is that design in that sense fashion design for inches
in that sense fashion design for inches
in that sense fashion design for inches on it’s all temporary it only lasts for
on it’s all temporary it only lasts for
on it’s all temporary it only lasts for a little bit and then it becomes old so
a little bit and then it becomes old so
a little bit and then it becomes old so it’s not really what we call timeless
it’s not really what we call timeless
it’s not really what we call timeless but what is timeless timeless is nature
but what is timeless timeless is nature
but what is timeless timeless is nature why because it lasts forever if it
why because it lasts forever if it
why because it lasts forever if it didn’t if it wasn’t at the top of its
didn’t if it wasn’t at the top of its
didn’t if it wasn’t at the top of its game it would die off so anything in
game it would die off so anything in
game it would die off so anything in nature is actually put it designed to be
nature is actually put it designed to be
nature is actually put it designed to be absolutely top of the performance game
absolutely top of the performance game
absolutely top of the performance game so my instinct or my my feeling was if I
so my instinct or my my feeling was if I
so my instinct or my my feeling was if I can incorporate what we call biomimicry
can incorporate what we call biomimicry
can incorporate what we call biomimicry into the design of cars it makes sense
into the design of cars it makes sense
into the design of cars it makes sense there’s no fast fat animal at the top of
there’s no fast fat animal at the top of
there’s no fast fat animal at the top of its list so you get everything that’s
its list so you get everything that’s
its list so you get everything that’s basically shrink-wrapped and minimalized
basically shrink-wrapped and minimalized
basically shrink-wrapped and minimalized and beautiful there’s so many so much
and beautiful there’s so many so much
and beautiful there’s so many so much beauty in nature that if you can apply
beauty in nature that if you can apply
beauty in nature that if you can apply those principles to cars it’s a little
those principles to cars it’s a little
those principles to cars it’s a little bit like one shown here but much more
bit like one shown here but much more
bit like one shown here but much more involved in terms of things in details
involved in terms of things in details
involved in terms of things in details that I could get into but absolutely
that I could get into but absolutely
that I could get into but absolutely this became our design language for
this became our design language for
this became our design language for McLaren so I got to include a little the
McLaren so I got to include a little the
McLaren so I got to include a little the science of biology biomimicry as we call
science of biology biomimicry as we call
science of biology biomimicry as we call it into the design of sign language of
it into the design of sign language of
it into the design of sign language of the new McLaren so very exciting but
the new McLaren so very exciting but
the new McLaren so very exciting but what I’m trying to say now is that since
what I’m trying to say now is that since
what I’m trying to say now is that since we’ve gone from engineers to stylists to
we’ve gone from engineers to stylists to
we’ve gone from engineers to stylists to designers the next generation you guys
designers the next generation you guys
designers the next generation you guys have to become what we call I’d like to
have to become what we call I’d like to
have to become what we call I’d like to call it vision ears and that means you
call it vision ears and that means you
call it vision ears and that means you guys have to break down the goalposts
guys have to break down the goalposts
guys have to break down the goalposts what’s impossible has to become possible
what’s impossible has to become possible
what’s impossible has to become possible and believe me it is possible like I
and believe me it is possible like I
and believe me it is possible like I said but you have to set new heights and
said but you have to set new heights and
said but you have to set new heights and it believe me is absolutely possible to
it believe me is absolutely possible to
it believe me is absolutely possible to do it these cars have to become much
do it these cars have to become much
do it these cars have to become much more efficient than what we have today
more efficient than what we have today
more efficient than what we have today you have to put a lot more into much
you have to put a lot more into much
you have to put a lot more into much more smaller areas so for me visionaires
more smaller areas so for me visionaires
more smaller areas so for me visionaires visionary is probably the new new design
visionary is probably the new new design
visionary is probably the new new design direction that we have to start looking
direction that we have to start looking
direction that we have to start looking at and which opens up a lot of exciting
at and which opens up a lot of exciting
at and which opens up a lot of exciting possibilities so what are some of these
possibilities so what are some of these
possibilities so what are some of these exciting professions one obviously is
exciting professions one obviously is
exciting professions one obviously is materials we’re looking at materials
materials we’re looking at materials
materials we’re looking at materials that do shape-shifting we’re looking at
that do shape-shifting we’re looking at
that do shape-shifting we’re looking at bio Steel’s materials and steels that
bio Steel’s materials and steels that
bio Steel’s materials and steels that you can actually grow we’re looking at
you can actually grow we’re looking at
you can actually grow we’re looking at metal foam we’re looking at graphene
metal foam we’re looking at graphene
metal foam we’re looking at graphene which is superlight materials
which is superlight materials
which is superlight materials we’re looking at one that John F Kennedy
we’re looking at one that John F Kennedy
we’re looking at one that John F Kennedy mentioned which is the first undeveloped
mentioned which is the first undeveloped
mentioned which is the first undeveloped metal ever called unobtainium very
metal ever called unobtainium very
metal ever called unobtainium very special metal we still don’t know what
special metal we still don’t know what
special metal we still don’t know what it is but we’re looking for it and then
it is but we’re looking for it and then
it is but we’re looking for it and then we’re looking for colors and things like
we’re looking for colors and things like
we’re looking for colors and things like sound that can actually influence the
sound that can actually influence the
sound that can actually influence the aesthetics of the car in other words why
aesthetics of the car in other words why
aesthetics of the car in other words why do we want a car that changes color
do we want a car that changes color
do we want a car that changes color because who wants the same color car for
because who wants the same color car for
because who wants the same color car for five years maybe your wife on Wednesday
five years maybe your wife on Wednesday
five years maybe your wife on Wednesday night is going to wear an orange dress
night is going to wear an orange dress
night is going to wear an orange dress she wants the car to be orange we can
she wants the car to be orange we can
she wants the car to be orange we can turn the car into orange it’s very
turn the car into orange it’s very
turn the car into orange it’s very possible you just flick a switch inside
possible you just flick a switch inside
possible you just flick a switch inside the car we’ve already developed systems
the car we’ve already developed systems
the car we’ve already developed systems that turn through a color spectrum and
that turn through a color spectrum and
that turn through a color spectrum and you can just have the material
you can just have the material
you can just have the material illuminate the material illuminates the
illuminate the material illuminates the
illuminate the material illuminates the color that you want
color that you want
color that you want of course the only problem is if you hit
of course the only problem is if you hit
of course the only problem is if you hit somebody in that person reports that
somebody in that person reports that
somebody in that person reports that your car was blue we still have to have
your car was blue we still have to have
your car was blue we still have to have a way to track that car and report back
a way to track that car and report back
a way to track that car and report back that it was actually blue and it hit the
that it was actually blue and it hit the
that it was actually blue and it hit the person but we can do that that’s
person but we can do that that’s
person but we can do that that’s absolutely possible electronics the
absolutely possible electronics the
absolutely possible electronics the interior the car like I said that’s
interior the car like I said that’s
interior the car like I said that’s going to be so exciting because when
going to be so exciting because when
going to be so exciting because when you’re driving sitting in a driverless
you’re driving sitting in a driverless
you’re driving sitting in a driverless car where the car does the actual
car where the car does the actual
car where the car does the actual driving what are you going to be doing
driving what are you going to be doing
driving what are you going to be doing inside the car well obviously you want
inside the car well obviously you want
inside the car well obviously you want to either communicate you want to watch
to either communicate you want to watch
to either communicate you want to watch information on the screens so the
information on the screens so the
information on the screens so the windscreen actually is going to become a
windscreen actually is going to become a
windscreen actually is going to become a screen even the side glass you could be
screen even the side glass you could be
screen even the side glass you could be making a trip from here at a Manchester
making a trip from here at a Manchester
making a trip from here at a Manchester and you might be passing Windsor or
and you might be passing Windsor or
and you might be passing Windsor or wherever and you want information on
wherever and you want information on
wherever and you want information on Windsor Castle the actual image appears
Windsor Castle the actual image appears
Windsor Castle the actual image appears on the screen on the windscreen you can
on the screen on the windscreen you can
on the screen on the windscreen you can start to learn about things on along the
start to learn about things on along the
start to learn about things on along the trip so it makes it very very much more
trip so it makes it very very much more
trip so it makes it very very much more entertainment focused in inside of the
entertainment focused in inside of the
entertainment focused in inside of the car so communication becomes important
car so communication becomes important
car so communication becomes important what absolutely happens inside the car
what absolutely happens inside the car
what absolutely happens inside the car you can see that this one has
you can see that this one has
you can see that this one has transparent see pillars are eight
transparent see pillars are eight
transparent see pillars are eight pillars in the front so you can actually
pillars in the front so you can actually
pillars in the front so you can actually get much more wider vision then we’re
get much more wider vision then we’re
get much more wider vision then we’re going to have engineers or visionaries
going to have engineers or visionaries
going to have engineers or visionaries who discuss propulsion and obviously
who discuss propulsion and obviously
who discuss propulsion and obviously propulsion is important because we want
propulsion is important because we want
propulsion is important because we want to start using lesser world resources
to start using lesser world resources
to start using lesser world resources and we’re going to be looking at in
and we’re going to be looking at in
and we’re going to be looking at in wheel motors for the cars we’re going to
wheel motors for the cars we’re going to
wheel motors for the cars we’re going to be looking at hydrogen power because for
be looking at hydrogen power because for
be looking at hydrogen power because for me I was mentioned earlier that for me
me I was mentioned earlier that for me
me I was mentioned earlier that for me electric power is probably a stopgap
electric power is probably a stopgap
electric power is probably a stopgap formula because it still uses resources
formula because it still uses resources
formula because it still uses resources to do it so we have to find something
to do it so we have to find something
to do it so we have to find something with absolutely zero necessity of the
with absolutely zero necessity of the
with absolutely zero necessity of the world’s resources I think things like
world’s resources I think things like
world’s resources I think things like and please don’t hold me to it and don’t
and please don’t hold me to it and don’t
and please don’t hold me to it and don’t shoot me if I say it but atomic power
shoot me if I say it but atomic power
shoot me if I say it but atomic power nuclear nuclear power because we do use
nuclear nuclear power because we do use
nuclear nuclear power because we do use it today in submarines we just have to
it today in submarines we just have to
it today in submarines we just have to be able to contain it make sure the car
be able to contain it make sure the car
be able to contain it make sure the car doesn’t explode and we’ll be all right
doesn’t explode and we’ll be all right
doesn’t explode and we’ll be all right so what is this going to allow us to do
so what is this going to allow us to do
so what is this going to allow us to do it’s going to allow us to open up the
it’s going to allow us to open up the
it’s going to allow us to open up the interior of the car so all these little
interior of the car so all these little
interior of the car so all these little small motors instead of these big
small motors instead of these big
small motors instead of these big inefficient engines I would say today
inefficient engines I would say today
inefficient engines I would say today are going to offer us much more interior
are going to offer us much more interior
are going to offer us much more interior space what can we do with the space turn
space what can we do with the space turn
space what can we do with the space turn it into something that’s even nicer than
it into something that’s even nicer than
it into something that’s even nicer than your own living room so you can start to
your own living room so you can start to
your own living room so you can start to relax you start to socialise you can
relax you start to socialise you can
relax you start to socialise you can work in an environment like this it
work in an environment like this it
work in an environment like this it gives us a whole new interior design
gives us a whole new interior design
gives us a whole new interior design concept we’re looking at economics where
concept we’re looking at economics where
concept we’re looking at economics where you can actually get into the car much
you can actually get into the car much
you can actually get into the car much more efficiently you get out of the car
more efficiently you get out of the car
more efficiently you get out of the car so we call it ingress egress but this
so we call it ingress egress but this
so we call it ingress egress but this opens up a whole new ballgame of
opens up a whole new ballgame of
opens up a whole new ballgame of interior design which is not what we’re
interior design which is not what we’re
interior design which is not what we’re doing today but it is definitely what’s
doing today but it is definitely what’s
doing today but it is definitely what’s coming at us
coming at us
coming at us in the very near future so if I cleave
in the very near future so if I cleave
in the very near future so if I cleave you with three things design your future
you with three things design your future
you with three things design your future make it a world that you’re absolutely
make it a world that you’re absolutely
make it a world that you’re absolutely excited and passionate about being able
excited and passionate about being able
excited and passionate about being able to live in dream big
to live in dream big
to live in dream big now dream huge that’s better and then
now dream huge that’s better and then
now dream huge that’s better and then make it happen
make it happen
make it happen remember persistence beats resistance if
remember persistence beats resistance if
remember persistence beats resistance if anybody tells you you can’t do it keep
anybody tells you you can’t do it keep
anybody tells you you can’t do it keep going and you’ll find a way to do it
going and you’ll find a way to do it
going and you’ll find a way to do it famously I’ve always heard that it’s
famously I’ve always heard that it’s
famously I’ve always heard that it’s always better to ask for forgiveness
always better to ask for forgiveness
always better to ask for forgiveness than permission
than permission
than permission so that initiation that initiative to do
so that initiation that initiative to do
so that initiation that initiative to do something if it backfires just ask for
something if it backfires just ask for
something if it backfires just ask for forgiveness but at least you tried
forgiveness but at least you tried
forgiveness but at least you tried thank you
thank you
thank you [Applause]
”
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