[Music] okay I used to start my speeches with
okay I used to start my speeches with
okay I used to start my speeches with the word disruption disruption is a word
the word disruption disruption is a word
the word disruption disruption is a word that has been following me since I was a
that has been following me since I was a
that has been following me since I was a child and believe me in the 70s in Rio
child and believe me in the 70s in Rio
child and believe me in the 70s in Rio de Janeiro to be a disruptive boy during
de Janeiro to be a disruptive boy during
de Janeiro to be a disruptive boy during the military dictatorship was not a good
the military dictatorship was not a good
the military dictatorship was not a good compliment teachers were all inked
compliment teachers were all inked
compliment teachers were all inked always calling me disruptive and my
always calling me disruptive and my
always calling me disruptive and my parents were worried about it and I
parents were worried about it and I
parents were worried about it and I didn’t like the world but nowadays the
didn’t like the world but nowadays the
didn’t like the world but nowadays the word has another another content and of
word has another another content and of
word has another another content and of course when I come to talk about
course when I come to talk about
course when I come to talk about disruption and talking about smartseries
disruption and talking about smartseries
disruption and talking about smartseries technology is the big disruption but
technology is the big disruption but
technology is the big disruption but today I would like to do in a different
today I would like to do in a different
today I would like to do in a different way I’d like to invite you to think
way I’d like to invite you to think
way I’d like to invite you to think about our planet imagine these sound is
about our planet imagine these sound is
about our planet imagine these sound is the sound of our planet growing
the sound of our planet growing
the sound of our planet growing breathing the matter what is your belief
breathing the matter what is your belief
breathing the matter what is your belief our planet has 4.5 billion years it took
our planet has 4.5 billion years it took
our planet has 4.5 billion years it took 1 billion years to start popping up life
1 billion years to start popping up life
1 billion years to start popping up life in in the planet and we are here today
in in the planet and we are here today
in in the planet and we are here today exactly to talk about life human beings
exactly to talk about life human beings
exactly to talk about life human beings like us just came two hundred thousand
like us just came two hundred thousand
like us just came two hundred thousand years ago it means 0.005 percent of the
years ago it means 0.005 percent of the
years ago it means 0.005 percent of the whole time of death and for sure life
whole time of death and for sure life
whole time of death and for sure life and us we are the bigger or the largest
and us we are the bigger or the largest
and us we are the bigger or the largest disruption we ever seen before in the in
disruption we ever seen before in the in
disruption we ever seen before in the in the in the history of our planet we
the in the history of our planet we
the in the history of our planet we start growing and in the last century we
start growing and in the last century we
start growing and in the last century we put it 6 billion people in the planet we
put it 6 billion people in the planet we
put it 6 billion people in the planet we came from 1916 from 1.8 to this year 7.4
came from 1916 from 1.8 to this year 7.4
came from 1916 from 1.8 to this year 7.4 billion people it means that in 100
billion people it means that in 100
billion people it means that in 100 years years every year more than 150,000
years years every year more than 150,000
years years every year more than 150,000 people are born in a day and of course
people are born in a day and of course
people are born in a day and of course this brings a lot of a lot of problems
this brings a lot of a lot of problems
this brings a lot of a lot of problems for us and people started to to leave or
for us and people started to to leave or
for us and people started to to leave or started to become more urban
started to become more urban
started to become more urban people starting League rating from small
people starting League rating from small
people starting League rating from small cities to big cities looking for a
cities to big cities looking for a
cities to big cities looking for a better life from 2015 to 2020 we are
better life from 2015 to 2020 we are
better life from 2015 to 2020 we are forecasting that three hundred seventy
forecasting that three hundred seventy
forecasting that three hundred seventy thousand people will be integrating
thousand people will be integrating
thousand people will be integrating everyday living their cities going to
everyday living their cities going to
everyday living their cities going to big cities we already have a lot of
big cities we already have a lot of
big cities we already have a lot of problems in our cities imagining putting
problems in our cities imagining putting
problems in our cities imagining putting these people inside the series
considering the problems that we have
considering the problems that we have already nowadays mobility is one of the
already nowadays mobility is one of the
already nowadays mobility is one of the biggest one just in the United States we
biggest one just in the United States we
biggest one just in the United States we estimate that we spend our waste 121
estimate that we spend our waste 121
estimate that we spend our waste 121 billion dollars every year just because
billion dollars every year just because
billion dollars every year just because traffic congestion not counting the time
traffic congestion not counting the time
traffic congestion not counting the time we will lose their but still we can
we will lose their but still we can
we will lose their but still we can survive with traffic congestion we’ve
survive with traffic congestion we’ve
survive with traffic congestion we’ve come to you if you come to health
come to you if you come to health
come to you if you come to health according to Lance at ninety-five
according to Lance at ninety-five
according to Lance at ninety-five percent of the world population is sick
percent of the world population is sick
percent of the world population is sick has at least one kind of disease I’m
has at least one kind of disease I’m
has at least one kind of disease I’m talking about 7 billion people with
talking about 7 billion people with
talking about 7 billion people with health problems I just checked it this
health problems I just checked it this
health problems I just checked it this morning this year and five months
morning this year and five months
morning this year and five months already 20 people 20 20 million people
already 20 people 20 20 million people
already 20 people 20 20 million people diet and ten percent was children were
diet and ten percent was children were
diet and ten percent was children were children under five years old we need to
children under five years old we need to
children under five years old we need to solve this problem and talk about
solve this problem and talk about
solve this problem and talk about children if you think about education
children if you think about education
children if you think about education last year unisys told us that 57 million
last year unisys told us that 57 million
last year unisys told us that 57 million children were out of school it’s almost
children were out of school it’s almost
children were out of school it’s almost the whole population of Italy if you
the whole population of Italy if you
the whole population of Italy if you wanted to solve this problem this year
wanted to solve this problem this year
wanted to solve this problem this year we are supposed to be building at least
we are supposed to be building at least
we are supposed to be building at least 100,000 schools we don’t have time to do
100,000 schools we don’t have time to do
100,000 schools we don’t have time to do this we don’t have the resources to do
this we don’t have the resources to do
this we don’t have the resources to do these and probably in the cities you
these and probably in the cities you
these and probably in the cities you dont have space to do this so it means
dont have space to do this so it means
dont have space to do this so it means that we have to solve the problem
that we have to solve the problem
that we have to solve the problem without using the normal matrix that we
without using the normal matrix that we
without using the normal matrix that we are used for the last 100 years and the
are used for the last 100 years and the
are used for the last 100 years and the good news is there are solutions and
good news is there are solutions and
good news is there are solutions and these solutions are already being done
these solutions are already being done
these solutions are already being done in the 80s in the United States
in the 80s in the United States
in the 80s in the United States urban planners started sure to apply
urban planners started sure to apply
urban planners started sure to apply technology to try to mitigate these
technology to try to mitigate these
technology to try to mitigate these problems this idea to make the cds
problems this idea to make the cds
problems this idea to make the cds smarter work was called smart cities if
smarter work was called smart cities if
smarter work was called smart cities if you think about these last 35 years that
you think about these last 35 years that
you think about these last 35 years that we had smart cities you must understand
we had smart cities you must understand
we had smart cities you must understand that nowadays the concept is a little
that nowadays the concept is a little
that nowadays the concept is a little bit different if you want a a precise
bit different if you want a a precise
bit different if you want a a precise definition about smart series we must
definition about smart series we must
definition about smart series we must have at least five elements in the
have at least five elements in the
have at least five elements in the definition first one of course it’s
definition first one of course it’s
definition first one of course it’s about technology technology is the big
about technology technology is the big
about technology technology is the big driver information communication
driver information communication
driver information communication technology is what is disrupting series
technology is what is disrupting series
technology is what is disrupting series second it must be citizen center third
second it must be citizen center third
second it must be citizen center third whatever we do we must focus in making
whatever we do we must focus in making
whatever we do we must focus in making our EPS better that’s why we want to do
our EPS better that’s why we want to do
our EPS better that’s why we want to do smart series we don’t you have a better
smart series we don’t you have a better
smart series we don’t you have a better life and taking consideration all these
life and taking consideration all these
life and taking consideration all these changes we are having now smartseries
changes we are having now smartseries
changes we are having now smartseries must come into the dis perspective of
must come into the dis perspective of
must come into the dis perspective of the new economies creative economy
the new economies creative economy
the new economies creative economy sharing economy you name it uber Airbnb
sharing economy you name it uber Airbnb
sharing economy you name it uber Airbnb 3d printing everything is disruption
3d printing everything is disruption
3d printing everything is disruption okay that comes from these this concept
okay that comes from these this concept
okay that comes from these this concept of new economy and the good news smart
of new economy and the good news smart
of new economy and the good news smart city also is supposed to solve the
city also is supposed to solve the
city also is supposed to solve the problem of the city’s resilience so it
problem of the city’s resilience so it
problem of the city’s resilience so it doesn’t matter if you have a big city
doesn’t matter if you have a big city
doesn’t matter if you have a big city that is having this problem of getting
that is having this problem of getting
that is having this problem of getting people or also in small cities that are
people or also in small cities that are
people or also in small cities that are losing people to big cities and are
losing people to big cities and are
losing people to big cities and are becoming ghost cities both of them can
becoming ghost cities both of them can
becoming ghost cities both of them can get these concept of smarts it seems
get these concept of smarts it seems
get these concept of smarts it seems it’s quite clear now why we need smart
it’s quite clear now why we need smart
it’s quite clear now why we need smart cities but for the last 30 years at
cities but for the last 30 years at
cities but for the last 30 years at least I say that five years we started
least I say that five years we started
least I say that five years we started to change a little bit the perspective
to change a little bit the perspective
to change a little bit the perspective for the last 30 years we have been doing
for the last 30 years we have been doing
for the last 30 years we have been doing these in the wrong way technology was
these in the wrong way technology was
these in the wrong way technology was the main point and we did a lot of
the main point and we did a lot of
the main point and we did a lot of projects and some of this project was
projects and some of this project was
projects and some of this project was not successful because they didn’t take
not successful because they didn’t take
not successful because they didn’t take into consideration people we have urban
into consideration people we have urban
into consideration people we have urban problems because of people and we’re
problems because of people and we’re
problems because of people and we’re developing smart solutions that must be
developing smart solutions that must be
developing smart solutions that must be oriented at you people again otherwise
oriented at you people again otherwise
oriented at you people again otherwise with all solve the problem I’d like
with all solve the problem I’d like
with all solve the problem I’d like shall you use some smart cases that are
shall you use some smart cases that are
shall you use some smart cases that are so cases that come or that that we can
so cases that come or that that we can
so cases that come or that that we can see technology apply it beyond just the
see technology apply it beyond just the
see technology apply it beyond just the the final use of technology we have
the final use of technology we have
the final use of technology we have results that comes from from from or it
results that comes from from from or it
results that comes from from from or it comes over beyond the technology first
comes over beyond the technology first
comes over beyond the technology first case Hyperloop Elam asked for years ago
case Hyperloop Elam asked for years ago
case Hyperloop Elam asked for years ago the Tesla guy give us a challenge to the
the Tesla guy give us a challenge to the
the Tesla guy give us a challenge to the world he wanted to disrupt myself
world he wanted to disrupt myself
world he wanted to disrupt myself transportation he wanted to do in a
transportation he wanted to do in a
transportation he wanted to do in a different way to solve the problem that
different way to solve the problem that
different way to solve the problem that we have in transfer in transport
we have in transfer in transport
we have in transfer in transport transporting people and goods a company
transporting people and goods a company
transporting people and goods a company called Hyperloop came with one idea
called Hyperloop came with one idea
called Hyperloop came with one idea simple idea basic idea why not put in
simple idea basic idea why not put in
simple idea basic idea why not put in the capsule inside a tube take out there
the capsule inside a tube take out there
the capsule inside a tube take out there we don’t have resistance and then we
we don’t have resistance and then we
we don’t have resistance and then we make people and goods to throw through
make people and goods to throw through
make people and goods to throw through these tubes we can reach 1200 kilometers
these tubes we can reach 1200 kilometers
these tubes we can reach 1200 kilometers per hour just to give you an idea the
per hour just to give you an idea the
per hour just to give you an idea the commercial jets the faster one we have
commercial jets the faster one we have
commercial jets the faster one we have nowadays just fly 900 kilometers per
nowadays just fly 900 kilometers per
nowadays just fly 900 kilometers per hour can you imagine how it will disrupt
hour can you imagine how it will disrupt
hour can you imagine how it will disrupt our life in the future I’m not just
our life in the future I’m not just
our life in the future I’m not just talking about a longer distance imagine
talking about a longer distance imagine
talking about a longer distance imagine this short distance to mention London
this short distance to mention London
this short distance to mention London for example five airports in London it
for example five airports in London it
for example five airports in London it takes than two hours to go from heathrow
takes than two hours to go from heathrow
takes than two hours to go from heathrow to get week with this system second one
to get week with this system second one
to get week with this system second one melbourne i was there just two weeks ago
melbourne i was there just two weeks ago
melbourne i was there just two weeks ago speaking also and i got this fantastic
speaking also and i got this fantastic
speaking also and i got this fantastic project melbourne’s already listed as
project melbourne’s already listed as
project melbourne’s already listed as one of these martyrs is martyrs and
one of these martyrs is martyrs and
one of these martyrs is martyrs and better police to leave in the world what
better police to leave in the world what
better police to leave in the world what they did there seven thousand trees they
they did there seven thousand trees they
they did there seven thousand trees they started math mysteries and in order to
started math mysteries and in order to
started math mysteries and in order to make the easier the maintenance they
make the easier the maintenance they
make the easier the maintenance they gave for each 31 email and ask the
gave for each 31 email and ask the
gave for each 31 email and ask the success if you see a problem in the tree
success if you see a problem in the tree
success if you see a problem in the tree sender’s email sit-ins started
sender’s email sit-ins started
sender’s email sit-ins started interacting with the system and a
interacting with the system and a
interacting with the system and a surprise came people are people doesn’t
surprise came people are people doesn’t
surprise came people are people doesn’t matter if you became technological we
matter if you became technological we
matter if you became technological we come back to our roots that we are
come back to our roots that we are
come back to our roots that we are connected to the channel nature so the
connected to the channel nature so the
connected to the channel nature so the great question I i guess most part of
great question I i guess most part of
great question I i guess most part of you are not from Rome that you come from
you are not from Rome that you come from
you are not from Rome that you come from small series also in Italy how choose
small series also in Italy how choose
small series also in Italy how choose Marta power series
Marta power series
Marta power series to sharpen your pitch every city has a
to sharpen your pitch every city has a
to sharpen your pitch every city has a DNA don’t use benchmarking just to
DNA don’t use benchmarking just to
DNA don’t use benchmarking just to replicate programs or projects that will
replicate programs or projects that will
replicate programs or projects that will not work take your project as I startup
not work take your project as I startup
not work take your project as I startup develop a three to five slides in a
develop a three to five slides in a
develop a three to five slides in a storytelling concept presentation and
storytelling concept presentation and
storytelling concept presentation and try to sell your city in five minutes if
try to sell your city in five minutes if
try to sell your city in five minutes if you get it you are at least in a good
you get it you are at least in a good
you get it you are at least in a good position to start to start a smart city
position to start to start a smart city
position to start to start a smart city second make it simple I’m a very lucky
second make it simple I’m a very lucky
second make it simple I’m a very lucky guy for the last 12 months I have been
guy for the last 12 months I have been
guy for the last 12 months I have been traveling to almost 20 countries and
traveling to almost 20 countries and
traveling to almost 20 countries and visit 32 smart city projects everywhere
visit 32 smart city projects everywhere
visit 32 smart city projects everywhere is the same thing when I arrived America
is the same thing when I arrived America
is the same thing when I arrived America with a very big thick book with
with a very big thick book with
with a very big thick book with techniques and theories and all the
techniques and theories and all the
techniques and theories and all the projects of smart cities and they
projects of smart cities and they
projects of smart cities and they haven’t even started yet because they
haven’t even started yet because they
haven’t even started yet because they don’t have money make it simple why’d
don’t have money make it simple why’d
don’t have money make it simple why’d you do a master plan if you don’t even
you do a master plan if you don’t even
you do a master plan if you don’t even know if you’re going to have money to
know if you’re going to have money to
know if you’re going to have money to execute it do a concept design
execute it do a concept design
execute it do a concept design communicate with people at caesars want
communicate with people at caesars want
communicate with people at caesars want very easy nowadays use apps 32 don’t ask
very easy nowadays use apps 32 don’t ask
very easy nowadays use apps 32 don’t ask how big is your budget to do a smart
how big is your budget to do a smart
how big is your budget to do a smart city ask what your city can offer to the
city ask what your city can offer to the
city ask what your city can offer to the partners the two weeks find partners I
partners the two weeks find partners I
partners the two weeks find partners I give an example my hometown rio de
give an example my hometown rio de
give an example my hometown rio de janeiro we developed a very nice project
janeiro we developed a very nice project
janeiro we developed a very nice project state-of-the-art IBM command center and
state-of-the-art IBM command center and
state-of-the-art IBM command center and then we realize that we just had 800
then we realize that we just had 800
then we realize that we just had 800 cameras how to monitor monitor the
cameras how to monitor monitor the
cameras how to monitor monitor the traffic with 800 cameras our CTO flew to
traffic with 800 cameras our CTO flew to
traffic with 800 cameras our CTO flew to to united states in 2013 did the
to united states in 2013 did the
to united states in 2013 did the agreement with the company that was
agreement with the company that was
agreement with the company that was starting to to become famous ways so
starting to to become famous ways so
starting to to become famous ways so show gps now we have all the data from
show gps now we have all the data from
show gps now we have all the data from ways inside our our command center from
ways inside our our command center from
ways inside our our command center from one day to the other day eight eight
one day to the other day eight eight
one day to the other day eight eight hundred cameras became 1,300,000 users
hundred cameras became 1,300,000 users
hundred cameras became 1,300,000 users communicating with with the city how how
communicating with with the city how how
communicating with with the city how how much did it cost for us z
much did it cost for us z
much did it cost for us z row four ways zero and I heard last week
row four ways zero and I heard last week
row four ways zero and I heard last week I was in Malaysia after hour after
I was in Malaysia after hour after
I was in Malaysia after hour after Australia i heard that waste is doing
Australia i heard that waste is doing
Australia i heard that waste is doing the same project now in in malaysia also
the same project now in in malaysia also
the same project now in in malaysia also of course these new companies these new
of course these new companies these new
of course these new companies these new startups they want to interact they want
startups they want to interact they want
startups they want to interact they want to co-create co-creation it’s a it’s
to co-create co-creation it’s a it’s
to co-create co-creation it’s a it’s important concept in in in in the new
important concept in in in in the new
important concept in in in in the new economy so what we listen is to do smart
economy so what we listen is to do smart
economy so what we listen is to do smart series we need to develop a very good
series we need to develop a very good
series we need to develop a very good environment for PPP’s public-private
environment for PPP’s public-private
environment for PPP’s public-private partnerships it’s completely right who
partnerships it’s completely right who
partnerships it’s completely right who is paying who pay for smart cities the
is paying who pay for smart cities the
is paying who pay for smart cities the private sector they want the customers
private sector they want the customers
private sector they want the customers the customers are the citizens what I’m
the customers are the citizens what I’m
the customers are the citizens what I’m proposing now is we need to add one more
proposing now is we need to add one more
proposing now is we need to add one more P and make wider this concept adding
P and make wider this concept adding
P and make wider this concept adding people in the concept people want to
people in the concept people want to
people in the concept people want to co-create with you maybe people even
co-create with you maybe people even
co-create with you maybe people even want to invest well we talk about
want to invest well we talk about
want to invest well we talk about crowdsourcing nowadays I’d like
crowdsourcing nowadays I’d like
crowdsourcing nowadays I’d like company that’s making better our life so
company that’s making better our life so
company that’s making better our life so I think it’s the new concept and then
I think it’s the new concept and then
I think it’s the new concept and then you way that we’re going to do is my
you way that we’re going to do is my
you way that we’re going to do is my seat and it’s my view that smart cities
seat and it’s my view that smart cities
seat and it’s my view that smart cities can be a real laboratory to develop test
can be a real laboratory to develop test
can be a real laboratory to develop test and refine the new models of life that
and refine the new models of life that
and refine the new models of life that we are talking here today but not just
we are talking here today but not just
we are talking here today but not just life I smarter life and hopefully a
life I smarter life and hopefully a
life I smarter life and hopefully a happier life thank you very much
happier life thank you very much
happier life thank you very much [Applause]
”
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