I hope we do not get depressed too much but
I want to tell you a concern that
I have this thing called economy
nike
in 1997 he returned to the university of
harvard a year where I was
studying and we were all coming
revolutionized thinking that there was a
thing and that was called the internet and that
journalism and communication and going to
go all out there and I came back in that
then to mexico and I said no what
left everything ran ran out
written press is over television
it’s over I think it’s the future
law
I worked in those years very much
time doing that
18 years later I realized that I
as many of us were wrong and today what
what is happening has us all
a little confused about what it is
what I’m going to tell the next
minutes is to help them finish so
less or alert them about the confusion
imagine that at this moment
this room where we are attacked
by a missile from san diego and all
we are buried here what would happen
with the news cycle starting after
she would get three or four reporters
outside would come to the people the
television and so on and they would start
get out
basically you report the cuts
they would be more or less all the same
the report is would start first think
who would win the note but let’s
say that the border wins and then the
sub the site of z and from there you start to
reproduce produce produce and can
be that in something like 25 minutes
the note of all the other dead and
this maybe there are photos taken by
someone
this could be I calculate in 25
minutes in something like
2 thousand 800 sites these are calculations
more or less that today you have two thousand
800 sites in Mexico would be this
news the news
I would not say much because in 25 minutes I
you know is talking puig fell that
it looks like it’s a missile, not what is the
economic problem of appearing in
2,800 sites that the advertisers of those
2,800 sites do not distinguish in quality
in truth who is saying the
true or not and then we fall into the
illusion that those 2,800 or three thousand
sites and for tomorrow are going to be five
thousand sites that have that same note are
same
in fact they are exactly the same for
who gives the information to us
every day that is one thing that is
google flame and a dying
in fact, your sites work
exactly the same as the next day a
great border reporter for
get an exclusive document to the
two days will get a document
exclusive that tells you perfectly
who launched the missile from the border
of san diego that organization that hates
by tijuana was the one with no name
and the exact last name will go up then
to the border site but at the same time
a team a little bit now you have
also a site here in tijuana is going to
upload a note where you will say that
the truth was a missile launched by
innovative tijuana does not have any
document but that Mr. Galicot
I was fed up with Tijuana and that he
organized that launch missiles and it’s going to
upload to another site that does not know what
will take over your site and have a blog
then the culprit does the lord
jalisco
those two notes are going to move in the
next 20 hours exactly the same
it is more may be that this note that
blame Mr. galicot is going to have
many more clicks than this document or
followed by a real journalist from
work that the source had
it is very likely to exceed 25 50 100
or 150 times in the exposure to which
accuses galicot of having murdered them
all of us who are here while
many speak
worse than that the advertisers of those two
sites do not distinguish quality and this one goes
to charge for each click and for each
ad that displays exactly what
same border exactly the same
because the lie we got into
journalists 18 years ago is that
never had an economic correspondent
where the quality was reciprocated
different way to when it was not quality
that is to say the rumors that the rumors
theories of conspiracy
the lies are rewarded
economically exactly the same
way that good journalistic work
and therefore today I realize that I
I became an algorithm that makes today
a director of a digital media does
many many years when I was studying
journalism the most important thing for a
journalist were the criteria
journalistic to know if a note of
note or no note was the way to see
a news and analyze if he cared
your audience
if you had to tell him and all the
posters that was the most important thing and
then all that process is that a
newspaper eye
they put a top note I still
newspapers do it today
today
the head of digital media that
he basically does not have many reporters
but it steals notes here and there
what it does is get into something that is
call google analytics where google
is telling you what it is
happening in the world and that is what
people are looking at that moment
the time and then it’s going to get google
analytics Monday six in the afternoon
people are interested and are in
three-headed snakes is called a
reporter I made a note of
snake three heads already today but but
I do not know I do not know where to find
38 snakes anal area is so
that people scream is looking for sun to
once the note is already written down it can have
1,000 2,000 and 3,000 5,000 and 8,000 clicks
in seconds because the criteria is
he returned that without any distinction of
quality of verification that what
is said is true all have
the truth we all have it all know
that those things one and that does not either
no does not make any distinction
quality
truth or lie no the old
newspapers is funded since 97
leave the written press said to the
press that will abandon the role that now
it seems strange to newspapers
have a way to classify the
information that of 8 was 8 because
It had to be 8 and the photo was more
small and one note was that next
that was less important than that of
above
today everything is the same today on twitter today
on Facebook
everything seems exactly the same
size everything is a classic on the line
of time as it is called to look like
that this does not matter I’m not
the information is not all the same and what
What is happening to us now is that if the
only algorithm that matters is that of
google analytics and we are delivering
to people only the information that the
people want to see
we are and it is happening to us all
days we are losing our
fundamental responsibility that is
report what you do not want
know and what you do not know the
responsibility of the journalist is to tell
the stories that he discovers and that you
neither knows nor wants to know is to count
stories also that you do not
they want to know but they need to know
but now löw one choose who follows
then I could always tell you what
that I want no google analytics and the
algorithms make you only get out
you exactly the stories that already
dress or that you like with what you avoid
avoid seeing things they might discover
for those of us who live in the digital world
every day they see damn the hour in
that one presses an announcement of something
the facebook or in such because the rest of
my life will want to sell me the same
happens to them the rest of that does not happen anymore
I bought it
I say to my computer I do not
You teach flames that I already bought that
because you do not teach me something that does not
know that
just as it happens to us when with
announcements exactly that is happening
with the information what is
happening is in the illusion that today
we have many means and worldwide
have access and look and twitter facebook and
40,000 digital sites in the illusion
that we are very informed today
we are at risk of being less
informed that never because we only
we inform of what we already informed
because we have no way to distinguish
verified quality information from
other information because it is also
Other information usually
usually more successful than
truth information and what you do
for
2 that the illusion of much
information and the illusion of what
Free the media every
today they have less money to
invest in real journalism because
if I can put my site that costs me
20 dollars or 25 dollars and then I
it costs 30 the design and then what I do
is stealing menotti you are here there are already
upload it and I’m very good for
algorithm then me with google
analytics and they are very smart there were
only the notes that people want to see
and if I put a channel cited sex there
is going to give a little more
that site you build for 500 dollars
that site may end up having more
clicks the site
investing site reporters
journalists in research and the
improvement that is having more clicks of
fact ends up having more critics
because that we see every day in
Mexico and then what only
I wanted to do is today with this
orange economy is that at least in
journalism the economy is not
supporting or distinguishing the
quality of the locality and wanted
alert him that our
information is really just one
illusion I do not regret what
happened from the decision I made in 1997
but I think collectively
we have all to repeat all the
journalists because what we did between
95 and the year 2000 was to tell the
public that our work was not worth
because we give it away to journalism
always has always been charged
charged what we did between 95 and 2000
is to open internet pages and tell them
do you think you can read the new york
times the best newspaper in the world
platt and if you can see the one because yesterday
such free and then what happened is
that we evaluate our work a little and
so much we evaluate it is that today it costs
increasingly different
kirk the truth of the lie the
misinformation information and I
I’m alone with that I’m going alone
leaving them that alert we do not create because
it is not true that today we are more
informed that we never have access to
more sources of information but
thanks to google since we like to see
kittens on facebook may be that
we are more uninformed than ever and
that we have to be every time
explorers skeptical archaeologists in
the network to find what really
It is true
Thank you
[Applause]
”
Be First to Comment