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The Science of Cute | We’re Wired That Way


are you ready to see something cute

are you ready to see something cute loads of people spend hours online

loads of people spend hours online

loads of people spend hours online watching adorable videos like these they

watching adorable videos like these they

watching adorable videos like these they even reward themselves after a hard day

even reward themselves after a hard day

even reward themselves after a hard day with a quick shot of cute straight from

with a quick shot of cute straight from

with a quick shot of cute straight from the internet but why do we love taking

the internet but why do we love taking

the internet but why do we love taking in animal babies so much what’s going on

in animal babies so much what’s going on

in animal babies so much what’s going on in our brains when we see something we

in our brains when we see something we

in our brains when we see something we think is adorable well baby it’s all

think is adorable well baby it’s all

think is adorable well baby it’s all about survival I’m Erica Bergman and

about survival I’m Erica Bergman and

about survival I’m Erica Bergman and we’re wired that way yes when you think

we’re wired that way yes when you think

we’re wired that way yes when you think cute what’s the first thing that comes

cute what’s the first thing that comes

cute what’s the first thing that comes to mind probably one of the puppies or

to mind probably one of the puppies or

to mind probably one of the puppies or kittens or other animals we just saw

kittens or other animals we just saw

kittens or other animals we just saw they were downright darling but why do

they were downright darling but why do

they were downright darling but why do we want to cuddle them well it turns out

we want to cuddle them well it turns out

we want to cuddle them well it turns out they have a few features in common

they have a few features in common

they have a few features in common big forward-facing eyes round ears

big forward-facing eyes round ears

big forward-facing eyes round ears floppy limbs that cause unstable but

floppy limbs that cause unstable but

floppy limbs that cause unstable but heartwarming movements a soft rounded

heartwarming movements a soft rounded

heartwarming movements a soft rounded body shape and a very large head

body shape and a very large head

body shape and a very large head compared to the rest of their body size

compared to the rest of their body size

compared to the rest of their body size these common features make up what’s

these common features make up what’s

these common features make up what’s known as kinder schema a set of traits

known as kinder schema a set of traits

known as kinder schema a set of traits the humans identify as adorable know who

the humans identify as adorable know who

the humans identify as adorable know who else has these features yep human babies

else has these features yep human babies

else has these features yep human babies who are also quite squeezable the fact

who are also quite squeezable the fact

who are also quite squeezable the fact that baby animals have these traits in

that baby animals have these traits in

that baby animals have these traits in common with our own species is actually

common with our own species is actually

common with our own species is actually the crux of why we see these critters as

the crux of why we see these critters as

the crux of why we see these critters as cute appearing loveable has a lot to do

cute appearing loveable has a lot to do

cute appearing loveable has a lot to do with a baby survival when your brain

with a baby survival when your brain

with a baby survival when your brain recognizes the features of a human baby

recognizes the features of a human baby

recognizes the features of a human baby two things happen inside your noggin

two things happen inside your noggin

two things happen inside your noggin first your orbital frontal cortex which

first your orbital frontal cortex which

first your orbital frontal cortex which is responsible for decision making

is responsible for decision making

is responsible for decision making springs into action it tells you to

springs into action it tells you to

springs into action it tells you to protect and nurture the baby in front of

protect and nurture the baby in front of

protect and nurture the baby in front of you

you

you second the nucleus accumbens or pleasure

second the nucleus accumbens or pleasure

second the nucleus accumbens or pleasure center is activated it releases dopamine

center is activated it releases dopamine

center is activated it releases dopamine the same chemical that’s released when

the same chemical that’s released when

the same chemical that’s released when we fall in love have sex or take certain

we fall in love have sex or take certain

we fall in love have sex or take certain drugs so it’s not too far off when

drugs so it’s not too far off when

drugs so it’s not too far off when someone says

someone says

someone says these videos are addictive both of these

these videos are addictive both of these

these videos are addictive both of these features activate at the same time to

features activate at the same time to

features activate at the same time to tell you to protect the baby and reward

tell you to protect the baby and reward

tell you to protect the baby and reward you for doing so my brain did this very

you for doing so my brain did this very

you for doing so my brain did this very thing when I was at a dairy farm in Maui

thing when I was at a dairy farm in Maui

thing when I was at a dairy farm in Maui a little baby goat came up to me and

a little baby goat came up to me and

a little baby goat came up to me and started chewing on my shorts normally

started chewing on my shorts normally

started chewing on my shorts normally that’s not a thing I’d encourage well

that’s not a thing I’d encourage well

that’s not a thing I’d encourage well look how cute and adorable as faces who

look how cute and adorable as faces who

look how cute and adorable as faces who can say no to you tiny mister I just

can say no to you tiny mister I just

can say no to you tiny mister I just want to cuddle you and take care of you

want to cuddle you and take care of you

want to cuddle you and take care of you the good news for human survival is most

the good news for human survival is most

the good news for human survival is most of us react this way to any baby not

of us react this way to any baby not

of us react this way to any baby not just the ones related to us that greatly

just the ones related to us that greatly

just the ones related to us that greatly increases every infant’s chance of

increases every infant’s chance of

increases every infant’s chance of survival because everyone is looking out

survival because everyone is looking out

survival because everyone is looking out the fact that our brains are wired that

the fact that our brains are wired that

the fact that our brains are wired that way helps our species survive and

way helps our species survive and

way helps our species survive and explains why we see animals other than

explains why we see animals other than

explains why we see animals other than humans as cute our brains are looking

humans as cute our brains are looking

humans as cute our brains are looking for babies to protect in fact our love

for babies to protect in fact our love

for babies to protect in fact our love of kinder schema gives our brain a hit

of kinder schema gives our brain a hit

of kinder schema gives our brain a hit of dopamine when we see cartoon

of dopamine when we see cartoon

of dopamine when we see cartoon characters that look like babies or

characters that look like babies or

characters that look like babies or objects that look like babies gender

objects that look like babies gender

objects that look like babies gender schema also helps explain why most of us

schema also helps explain why most of us

schema also helps explain why most of us don’t find creatures like reptiles

don’t find creatures like reptiles

don’t find creatures like reptiles insects and fish as engaging as other

insects and fish as engaging as other

insects and fish as engaging as other mammals even when they’re babies animals

mammals even when they’re babies animals

mammals even when they’re babies animals like this tegu don’t have features that

like this tegu don’t have features that

like this tegu don’t have features that make us all gaga I mean you’re cool dude

make us all gaga I mean you’re cool dude

make us all gaga I mean you’re cool dude but we are so not cuddling later the

but we are so not cuddling later the

but we are so not cuddling later the science of cute doesn’t stop there we

science of cute doesn’t stop there we

science of cute doesn’t stop there we see adult dogs cats pandas and more as

see adult dogs cats pandas and more as

see adult dogs cats pandas and more as cuddly long after their babies that’s

cuddly long after their babies that’s

cuddly long after their babies that’s because they retain their kinder schema

because they retain their kinder schema

because they retain their kinder schema as they mature take this adult hamster

as they mature take this adult hamster

as they mature take this adult hamster big eyes big round ears and a large head

big eyes big round ears and a large head

big eyes big round ears and a large head and these goofy unstable movements

and these goofy unstable movements

and these goofy unstable movements this guy checks every box especially the

this guy checks every box especially the

this guy checks every box especially the one in my heart

one in my heart

one in my heart [Music]

[Music]

[Music] when an animal holds on to its kinder

when an animal holds on to its kinder

when an animal holds on to its kinder schema as it ages this is called neoteny

schema as it ages this is called neoteny

schema as it ages this is called neoteny lots of mammals exhibit neoteny and

lots of mammals exhibit neoteny and

lots of mammals exhibit neoteny and humans are no exception our children

humans are no exception our children

humans are no exception our children keep many of their pleasing baby

keep many of their pleasing baby

keep many of their pleasing baby features for over a decade

features for over a decade

features for over a decade so that adults help them survive into

so that adults help them survive into

so that adults help them survive into puberty when they become growths

puberty when they become growths

puberty when they become growths teenagers I mean just look at me what do

teenagers I mean just look at me what do

teenagers I mean just look at me what do you find cute

you find cute

you find cute share your thoughts ideas and fuzzy

share your thoughts ideas and fuzzy

share your thoughts ideas and fuzzy animal pictures and videos in the

animal pictures and videos in the

animal pictures and videos in the comments below so there you have it

comments below so there you have it

comments below so there you have it being cute is all about survival the

being cute is all about survival the

being cute is all about survival the next time you find yourself in watching

next time you find yourself in watching

next time you find yourself in watching Internet videos of puppies remember it’s

Internet videos of puppies remember it’s

Internet videos of puppies remember it’s okay to indulge and adorable we’re wired

okay to indulge and adorable we’re wired

okay to indulge and adorable we’re wired that way

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