hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m gonna answer a question from one of my
gonna answer a question from one of my
gonna answer a question from one of my newsletter readers wakil who wrote
newsletter readers wakil who wrote
newsletter readers wakil who wrote insane let me scroll up here I want to
insane let me scroll up here I want to
insane let me scroll up here I want to ask you what should I do to stop illegal
ask you what should I do to stop illegal
ask you what should I do to stop illegal and free sharing of e-books he’s in the
and free sharing of e-books he’s in the
and free sharing of e-books he’s in the e-book publishing in industry and when
e-book publishing in industry and when
e-book publishing in industry and when people buy his ebooks he finds that
people buy his ebooks he finds that
people buy his ebooks he finds that people are sharing them through various
people are sharing them through various
people are sharing them through various sharing websites and it’s losing him a
sharing websites and it’s losing him a
sharing websites and it’s losing him a lot of money so what to do thanks to the
lot of money so what to do thanks to the
lot of money so what to do thanks to the question a common problem for a lot of
question a common problem for a lot of
question a common problem for a lot of people who are in publishing or any kind
people who are in publishing or any kind
people who are in publishing or any kind of publishing really there’s not a whole
of publishing really there’s not a whole
of publishing really there’s not a whole lot you can do unfortunately and so
lot you can do unfortunately and so
lot you can do unfortunately and so here’s what I would do and I’m in this
here’s what I would do and I’m in this
here’s what I would do and I’m in this industry as well so I have worksheets
industry as well so I have worksheets
industry as well so I have worksheets that I sell for entrepreneurs and we
that I sell for entrepreneurs and we
that I sell for entrepreneurs and we have 32 up now we’re gonna have 50 or 60
have 32 up now we’re gonna have 50 or 60
have 32 up now we’re gonna have 50 or 60 and and they’re downloadable products
and and they’re downloadable products
and and they’re downloadable products that are for sale and unfortunately
that are for sale and unfortunately
that are for sale and unfortunately sometimes people will share them with
sometimes people will share them with
sometimes people will share them with others for free without giving you no
others for free without giving you no
others for free without giving you no credit back and paying for it my best
credit back and paying for it my best
credit back and paying for it my best strategy here for you what I would try
strategy here for you what I would try
strategy here for you what I would try to do is showcase that you are a small
to do is showcase that you are a small
to do is showcase that you are a small company right so a lot of time people do
company right so a lot of time people do
company right so a lot of time people do this because obviously looking for a
this because obviously looking for a
this because obviously looking for a deal but also they don’t want to pay the
deal but also they don’t want to pay the
deal but also they don’t want to pay the big guys lots of money so when you’re
big guys lots of money so when you’re
big guys lots of money so when you’re selling a product you can ask them
selling a product you can ask them
selling a product you can ask them please don’t share this and tell your
please don’t share this and tell your
please don’t share this and tell your story and say you’re a small company you
story and say you’re a small company you
story and say you’re a small company you know it’s hard you’re trying to get this
know it’s hard you’re trying to get this
know it’s hard you’re trying to get this business off the ground then every sale
business off the ground then every sale
business off the ground then every sale is important if you have you know your
is important if you have you know your
is important if you have you know your face if you have a video or at least
face if you have a video or at least
face if you have a video or at least just explanation of your story just to
just explanation of your story just to
just explanation of your story just to make an emotional connection because
make an emotional connection because
make an emotional connection because some people are so used to sharing these
some people are so used to sharing these
some people are so used to sharing these files that they don’t care they don’t
files that they don’t care they don’t
files that they don’t care they don’t give it a second thought it’s what
give it a second thought it’s what
give it a second thought it’s what they’re gonna do so if you can have some
they’re gonna do so if you can have some
they’re gonna do so if you can have some kind of emotional connection to let them
kind of emotional connection to let them
kind of emotional connection to let them know that every sale really is important
know that every sale really is important
know that every sale really is important to you and that you’re not some big huge
to you and that you’re not some big huge
to you and that you’re not some big huge profitable company but a small business
profitable company but a small business
profitable company but a small business and you’re trying to get it going
and you’re trying to get it going
and you’re trying to get it going that might help make sure that they
that might help make sure that they
that might help make sure that they don’t share it it’s not a legal way
don’t share it it’s not a legal way
don’t share it it’s not a legal way there’s no way to actually enforce it
there’s no way to actually enforce it
there’s no way to actually enforce it but you’ll find that if people you know
but you’ll find that if people you know
but you’ll find that if people you know get that emotional connection then you
get that emotional connection then you
get that emotional connection then you know they may think twice about it so
know they may think twice about it so
know they may think twice about it so when you are asked
when you are asked
when you are asked people for the sale or after they
people for the sale or after they
people for the sale or after they purchased it you have a thank you page
purchased it you have a thank you page
purchased it you have a thank you page you can put down as part of your message
you can put down as part of your message
you can put down as part of your message if you’re really worried about it
if you’re really worried about it
if you’re really worried about it happening the next thing you can do is
happening the next thing you can do is
happening the next thing you can do is if you know who is actually doing the
if you know who is actually doing the
if you know who is actually doing the sharing then you can try to reach out to
sharing then you can try to reach out to
sharing then you can try to reach out to them and again with a personal message I
them and again with a personal message I
them and again with a personal message I wouldn’t try to do any kind of legal
wouldn’t try to do any kind of legal
wouldn’t try to do any kind of legal action but try to just explain again
action but try to just explain again
action but try to just explain again you’re a small business this is really
you’re a small business this is really
you’re a small business this is really hurting you and if they wouldn’t mind
hurting you and if they wouldn’t mind
hurting you and if they wouldn’t mind taking it down that’s only if you know
taking it down that’s only if you know
taking it down that’s only if you know them often can be hard to find out who
them often can be hard to find out who
them often can be hard to find out who the person is who’s sharing it but that
the person is who’s sharing it but that
the person is who’s sharing it but that that’s a tactic again you’re just
that’s a tactic again you’re just
that’s a tactic again you’re just appealing to their the good in them and
appealing to their the good in them and
appealing to their the good in them and and it can help if if you can actually
and it can help if if you can actually
and it can help if if you can actually identify who the person is
identify who the person is
identify who the person is next thing is potentially doing some
next thing is potentially doing some
next thing is potentially doing some kind of legal action and going after the
kind of legal action and going after the
kind of legal action and going after the websites who are publishing it if it’s a
websites who are publishing it if it’s a
websites who are publishing it if it’s a big website like Pirate Bay you know
big website like Pirate Bay you know
big website like Pirate Bay you know good luck there’s huge companies who are
good luck there’s huge companies who are
good luck there’s huge companies who are trying to take them down already if
trying to take them down already if
trying to take them down already if something just put it up on their own
something just put it up on their own
something just put it up on their own website you may be able to reach out to
website you may be able to reach out to
website you may be able to reach out to them and say you know can you please
them and say you know can you please
them and say you know can you please take it down but if it’s one of the
take it down but if it’s one of the
take it down but if it’s one of the bigger file sharing sites you don’t
bigger file sharing sites you don’t
bigger file sharing sites you don’t really have a lot of options here there
really have a lot of options here there
really have a lot of options here there are some people who will never pay for
are some people who will never pay for
are some people who will never pay for products and it really just depends on
products and it really just depends on
products and it really just depends on how convenient it is for them so even
how convenient it is for them so even
how convenient it is for them so even going to these file sharing sites there
going to these file sharing sites there
going to these file sharing sites there is some work involved versus just
is some work involved versus just
is some work involved versus just somebody landing on your website and
somebody landing on your website and
somebody landing on your website and making that purchase so some people
making that purchase so some people
making that purchase so some people value their their time a lot more than
value their their time a lot more than
value their their time a lot more than their money and some people value their
their money and some people value their
their money and some people value their money a lot more than their time so the
money a lot more than their time so the
money a lot more than their time so the guys who will spend two hours trying to
guys who will spend two hours trying to
guys who will spend two hours trying to find a free copy of a five dollar book
find a free copy of a five dollar book
find a free copy of a five dollar book they’re probably not going to buy from
they’re probably not going to buy from
they’re probably not going to buy from you right they’re not your ideal
you right they’re not your ideal
you right they’re not your ideal customer maybe they might be at some
customer maybe they might be at some
customer maybe they might be at some point it’s usually you know younger
point it’s usually you know younger
point it’s usually you know younger people don’t have a lot of money they’re
people don’t have a lot of money they’re
people don’t have a lot of money they’re willing to spend a lot of their time but
willing to spend a lot of their time but
willing to spend a lot of their time but not their money on things and as they
not their money on things and as they
not their money on things and as they get older and as they have more money
get older and as they have more money
get older and as they have more money disposable income they start valuing
disposable income they start valuing
disposable income they start valuing their time more and they’ll spend the
their time more and they’ll spend the
their time more and they’ll spend the money because it’ll save them half an
money because it’ll save them half an
money because it’ll save them half an hour or an hour to try to find something
hour or an hour to try to find something
hour or an hour to try to find something so there’s not a lot you can do with it
so there’s not a lot you can do with it
so there’s not a lot you can do with it what I would try to do is is use your
what I would try to do is is use your
what I would try to do is is use your current books that are being sold to
current books that are being sold to
current books that are being sold to also market other potential books so if
also market other potential books so if
also market other potential books so if something is being downloaded for free
something is being downloaded for free
something is being downloaded for free and one of the file sharing sites and
and one of the file sharing sites and
and one of the file sharing sites and you can’t really impact it too much
you can’t really impact it too much
you can’t really impact it too much within each of your books have a promo
within each of your books have a promo
within each of your books have a promo call back to your website
call back to your website
call back to your website other related books so even if it is
other related books so even if it is
other related books so even if it is going to somebody for free there’s some
going to somebody for free there’s some
going to somebody for free there’s some kind of call to action that you might be
kind of call to action that you might be
kind of call to action that you might be able to get somebody on your newsletter
able to get somebody on your newsletter
able to get somebody on your newsletter or back to your website or following in
or back to your website or following in
or back to your website or following in social media so that hopefully they can
social media so that hopefully they can
social media so that hopefully they can come into your engine and there’s some
come into your engine and there’s some
come into your engine and there’s some way to follow up with them and hopefully
way to follow up with them and hopefully
way to follow up with them and hopefully they can’t become a customer in the
they can’t become a customer in the
they can’t become a customer in the not-too-distant future so I know it’s a
not-too-distant future so I know it’s a
not-too-distant future so I know it’s a big challenge and sorry to hear that’s
big challenge and sorry to hear that’s
big challenge and sorry to hear that’s really hurt in your business those are
really hurt in your business those are
really hurt in your business those are the steps that I would do so again have
the steps that I would do so again have
the steps that I would do so again have some kind of personal message when
some kind of personal message when
some kind of personal message when somebody is buying them your products
somebody is buying them your products
somebody is buying them your products and curtam not to share it if you know
and curtam not to share it if you know
and curtam not to share it if you know who is doing it try to reach out to them
who is doing it try to reach out to them
who is doing it try to reach out to them well again with a personal appeal if you
well again with a personal appeal if you
well again with a personal appeal if you see the websites and they’re not too big
see the websites and they’re not too big
see the websites and they’re not too big you know talk to them and again stress
you know talk to them and again stress
you know talk to them and again stress how important this is because you’re a
how important this is because you’re a
how important this is because you’re a small business and then for the ones
small business and then for the ones
small business and then for the ones that are still leaking through to the
that are still leaking through to the
that are still leaking through to the sites have some kind of marketing
sites have some kind of marketing
sites have some kind of marketing message within your ebooks at the end or
message within your ebooks at the end or
message within your ebooks at the end or at the beginning or some kind of
at the beginning or some kind of
at the beginning or some kind of watermark so that people will hopefully
watermark so that people will hopefully
watermark so that people will hopefully come back to your website sign up your
come back to your website sign up your
come back to your website sign up your newsletter take whatever next
newsletter take whatever next
newsletter take whatever next call-to-action you have hopefully that
call-to-action you have hopefully that
call-to-action you have hopefully that helps those of you watching if you like
helps those of you watching if you like
helps those of you watching if you like the video please give it a thumbs up
the video please give it a thumbs up
the video please give it a thumbs up below makes fun of do more for you and
below makes fun of do more for you and
below makes fun of do more for you and if you have a comment about this video
if you have a comment about this video
if you have a comment about this video or another question for your own
or another question for your own
or another question for your own business feel free to leave it in the
business feel free to leave it in the
business feel free to leave it in the comments below I always read those and I
comments below I always read those and I
comments below I always read those and I try to respond everybody who does ask
try to respond everybody who does ask
try to respond everybody who does ask question so thank you and I’ll see you
question so thank you and I’ll see you
question so thank you and I’ll see you on the next episode
”
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