hi I’m Evan Carmichael welcome another edition of ask Evan today I’m going to
edition of ask Evan today I’m going to
edition of ask Evan today I’m going to answer a question from one of our forum
answer a question from one of our forum
answer a question from one of our forum readers about how to sell ideas the big
readers about how to sell ideas the big
readers about how to sell ideas the big company so I wrote in saying how I have
company so I wrote in saying how I have
company so I wrote in saying how I have two questions related to two different
two questions related to two different
two questions related to two different ideas number one how do I approach an
ideas number one how do I approach an
ideas number one how do I approach an existing company with an existing
existing company with an existing
existing company with an existing product and with a market idea for the
product and with a market idea for the
product and with a market idea for the product which open up a huge in a way
product which open up a huge in a way
product which open up a huge in a way for them to sell and reach more
for them to sell and reach more
for them to sell and reach more customers number two how do I put your
customers number two how do I put your
customers number two how do I put your company with an existing product with an
company with an existing product with an
company with an existing product with an idea to modify the existing product and
idea to modify the existing product and
idea to modify the existing product and give them a whole new range of exciting
give them a whole new range of exciting
give them a whole new range of exciting spin-off products with of course
spin-off products with of course
spin-off products with of course recognition and payment for thanks for
recognition and payment for thanks for
recognition and payment for thanks for the help so this is a really tough one
the help so this is a really tough one
the help so this is a really tough one I’m going to be honest approaching a big
I’m going to be honest approaching a big
I’m going to be honest approaching a big company so I don’t know what you know
company so I don’t know what you know
company so I don’t know what you know the company is or who you’re trying to
the company is or who you’re trying to
the company is or who you’re trying to go after but an example say I have a
go after but an example say I have a
go after but an example say I have a great idea for Google to expand their
great idea for Google to expand their
great idea for Google to expand their business or Microsoft to expand their
business or Microsoft to expand their
business or Microsoft to expand their business the idea the value is not so
business the idea the value is not so
business the idea the value is not so much in the idea it’s in the execution
much in the idea it’s in the execution
much in the idea it’s in the execution so for me to go to Google and say hey
so for me to go to Google and say hey
so for me to go to Google and say hey I’ve got this great idea if you do
I’ve got this great idea if you do
I’ve got this great idea if you do expand your business chances are a
expand your business chances are a
expand your business chances are a couple things one they’ve probably
couple things one they’ve probably
couple things one they’ve probably already thought of it somebody on their
already thought of it somebody on their
already thought of it somebody on their team have thought of it and they’re you
team have thought of it and they’re you
team have thought of it and they’re you know they’ve either decided to do it or
know they’ve either decided to do it or
know they’ve either decided to do it or not do it for whatever reason but – even
not do it for whatever reason but – even
not do it for whatever reason but – even if you gave them a new idea the value
if you gave them a new idea the value
if you gave them a new idea the value that you’re going to be able to bring is
that you’re going to be able to bring is
that you’re going to be able to bring is not the idea but helping them actually
not the idea but helping them actually
not the idea but helping them actually implement it so you got to think about
implement it so you got to think about
implement it so you got to think about what value you’re bringing to the
what value you’re bringing to the
what value you’re bringing to the process here so really you got to think
process here so really you got to think
process here so really you got to think about the execution side of things and
about the execution side of things and
about the execution side of things and can you bring anything extra that’s
can you bring anything extra that’s
can you bring anything extra that’s value add beyond just an idea now there
value add beyond just an idea now there
value add beyond just an idea now there are some strategy consulting companies
are some strategy consulting companies
are some strategy consulting companies who just go in and give ideas and don’t
who just go in and give ideas and don’t
who just go in and give ideas and don’t do a lot of the execution and so you
do a lot of the execution and so you
do a lot of the execution and so you know partner up with one of them is a
know partner up with one of them is a
know partner up with one of them is a potential Avenue but really I think
potential Avenue but really I think
potential Avenue but really I think you’re going to have a hard time with
you’re going to have a hard time with
you’re going to have a hard time with this one because the value of bringing
this one because the value of bringing
this one because the value of bringing in just an idea going after a big
in just an idea going after a big
in just an idea going after a big company it’s going to be really hard
company it’s going to be really hard
company it’s going to be really hard what I try to do is see is there
what I try to do is see is there
what I try to do is see is there anything else you can add to the process
anything else you can add to the process
anything else you can add to the process so if it’s just an idea and then they
so if it’s just an idea and then they
so if it’s just an idea and then they have to do all the work that’s going to
have to do all the work that’s going to
have to do all the work that’s going to be hard to get paid for but if there’s
be hard to get paid for but if there’s
be hard to get paid for but if there’s an idea that then
an idea that then
an idea that then you can then add something on to and
you can then add something on to and
you can then add something on to and provide a partnership or part of the
provide a partnership or part of the
provide a partnership or part of the execution then that’s something that
execution then that’s something that
execution then that’s something that potentially you can get paid for so
potentially you can get paid for so
potentially you can get paid for so example I work with big companies I work
example I work with big companies I work
example I work with big companies I work with Microsoft I work with Google we
with Microsoft I work with Google we
with Microsoft I work with Google we work with huge huge brands and I give
work with huge huge brands and I give
work with huge huge brands and I give them ideas and they’re the ideas you
them ideas and they’re the ideas you
them ideas and they’re the ideas you come to me looking for is how do I reach
come to me looking for is how do I reach
come to me looking for is how do I reach more entrepreneurs and they’re not just
more entrepreneurs and they’re not just
more entrepreneurs and they’re not just coming to me for the idea I help them
coming to me for the idea I help them
coming to me for the idea I help them with a plan and help them execute it and
with a plan and help them execute it and
with a plan and help them execute it and I can help them reach more entrepreneurs
I can help them reach more entrepreneurs
I can help them reach more entrepreneurs because that’s what I do right so I’m
because that’s what I do right so I’m
because that’s what I do right so I’m seen as an expert in that field and
seen as an expert in that field and
seen as an expert in that field and they’re willing to pay me to do it so
they’re willing to pay me to do it so
they’re willing to pay me to do it so for you are you an expert in your field
for you are you an expert in your field
for you are you an expert in your field do you have any kind of support system
do you have any kind of support system
do you have any kind of support system under you that they don’t have
under you that they don’t have
under you that they don’t have themselves the more you can build that
themselves the more you can build that
themselves the more you can build that up the greater the chances are of them
up the greater the chances are of them
up the greater the chances are of them being able to say yes you know I’m going
being able to say yes you know I’m going
being able to say yes you know I’m going to do this and I’m going to pay you to
to do this and I’m going to pay you to
to do this and I’m going to pay you to do it it was just here’s an idea I want
do it it was just here’s an idea I want
do it it was just here’s an idea I want you to pay me a lot of money for it but
you to pay me a lot of money for it but
you to pay me a lot of money for it but then you have to go do all the work it’s
then you have to go do all the work it’s
then you have to go do all the work it’s honestly going to be really really tough
honestly going to be really really tough
honestly going to be really really tough to get any money out of it so try to
to get any money out of it so try to
to get any money out of it so try to think about the value either you can
think about the value either you can
think about the value either you can bring and maybe it’s not going after the
bring and maybe it’s not going after the
bring and maybe it’s not going after the big company but a slightly smaller
big company but a slightly smaller
big company but a slightly smaller company in the same field who wants to
company in the same field who wants to
company in the same field who wants to become the big company this was one of
become the big company this was one of
become the big company this was one of the biggest challenges I faced early on
the biggest challenges I faced early on
the biggest challenges I faced early on in my career with one of my businesses
in my career with one of my businesses
in my career with one of my businesses we were trying to sell the company and
we were trying to sell the company and
we were trying to sell the company and we thought let’s go after the number one
we thought let’s go after the number one
we thought let’s go after the number one player because they’re huge and they
player because they’re huge and they
player because they’re huge and they have a lot of money and we actually the
have a lot of money and we actually the
have a lot of money and we actually the biggest acquisition that happened in
biggest acquisition that happened in
biggest acquisition that happened in their field was not the number one guy
their field was not the number one guy
their field was not the number one guy was a number four guy because he wanted
was a number four guy because he wanted
was a number four guy because he wanted to become number one so the answer may
to become number one so the answer may
to become number one so the answer may not be going after the huge guy but
not be going after the huge guy but
not be going after the huge guy but going after a smaller guy who’s in the
going after a smaller guy who’s in the
going after a smaller guy who’s in the same field who wants to try to become
same field who wants to try to become
same field who wants to try to become the big guy try to become number one and
the big guy try to become number one and
the big guy try to become number one and if you deal with a smaller business you
if you deal with a smaller business you
if you deal with a smaller business you may have a greater chance to be able to
may have a greater chance to be able to
may have a greater chance to be able to help them and also sell your idea so
help them and also sell your idea so
help them and also sell your idea so hopefully that helps maybe not the news
hopefully that helps maybe not the news
hopefully that helps maybe not the news that you wanted to hear but it’s my
that you wanted to hear but it’s my
that you wanted to hear but it’s my honest opinion so for those of you
honest opinion so for those of you
honest opinion so for those of you watching if you like the video please
watching if you like the video please
watching if you like the video please give it a thumbs up below I’d also love
give it a thumbs up below I’d also love
give it a thumbs up below I’d also love to hear we have to think if you want to
to hear we have to think if you want to
to hear we have to think if you want to leave a comment in the video or if you
leave a comment in the video or if you
leave a comment in the video or if you have a question for your own business
have a question for your own business
have a question for your own business I’d love to hear it and seeing those
I’d love to hear it and seeing those
I’d love to hear it and seeing those always makes my day when they come in so
always makes my day when they come in so
always makes my day when they come in so thank you and I’ll see you on the next
thank you and I’ll see you on the next
thank you and I’ll see you on the next episode
”
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