hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m going to answer question from one of our
going to answer question from one of our
going to answer question from one of our readers whose name is Fulton and he is
readers whose name is Fulton and he is
readers whose name is Fulton and he is asking how can he market himself online
asking how can he market himself online
asking how can he market himself online he sells life insurance so thanks for
he sells life insurance so thanks for
he sells life insurance so thanks for the question a very common question how
the question a very common question how
the question a very common question how do i market them myself online a lot of
do i market them myself online a lot of
do i market them myself online a lot of entrepreneurs trying to get more
entrepreneurs trying to get more
entrepreneurs trying to get more exposure increase their sales through
exposure increase their sales through
exposure increase their sales through online and it’s a great mechanism to do
online and it’s a great mechanism to do
online and it’s a great mechanism to do it and you’re in one of the most
it and you’re in one of the most
it and you’re in one of the most competitive businesses and life
competitive businesses and life
competitive businesses and life insurance so it’s a excellent
insurance so it’s a excellent
insurance so it’s a excellent opportunity to be able to stand out from
opportunity to be able to stand out from
opportunity to be able to stand out from the crowd my number one advice in terms
the crowd my number one advice in terms
the crowd my number one advice in terms of getting started online is if you
of getting started online is if you
of getting started online is if you don’t have a community yourself yet
don’t have a community yourself yet
don’t have a community yourself yet that’s a long-term strategy so we’re
that’s a long-term strategy so we’re
that’s a long-term strategy so we’re going to build a community around you
going to build a community around you
going to build a community around you and being that expert on life insurance
and being that expert on life insurance
and being that expert on life insurance but the first way to build that is to
but the first way to build that is to
but the first way to build that is to try to find somebody who already has
try to find somebody who already has
try to find somebody who already has your target market and partner up with
your target market and partner up with
your target market and partner up with them so an idea here is look for people
them so an idea here is look for people
them so an idea here is look for people who have a community they have blogs
who have a community they have blogs
who have a community they have blogs they have a successful Twitter account
they have a successful Twitter account
they have a successful Twitter account and offer to create content for them so
and offer to create content for them so
and offer to create content for them so they have a successful blog maybe it’s
they have a successful blog maybe it’s
they have a successful blog maybe it’s not about insurance but it’s targeting
not about insurance but it’s targeting
not about insurance but it’s targeting your right market so I don’t know what
your right market so I don’t know what
your right market so I don’t know what you got the carrier in but if it’s a
you got the carrier in but if it’s a
you got the carrier in but if it’s a popular blog from a specific area then
popular blog from a specific area then
popular blog from a specific area then maybe you can create content for them as
maybe you can create content for them as
maybe you can create content for them as a guest post so instead of taking the
a guest post so instead of taking the
a guest post so instead of taking the long road to building your own community
long road to building your own community
long road to building your own community what you’ll have to do in the long term
what you’ll have to do in the long term
what you’ll have to do in the long term you’re immediately tapping into somebody
you’re immediately tapping into somebody
you’re immediately tapping into somebody else’s community and providing them with
else’s community and providing them with
else’s community and providing them with extremely helpful information so you
extremely helpful information so you
extremely helpful information so you want to think about what value you can
want to think about what value you can
want to think about what value you can provide and start pitching these
provide and start pitching these
provide and start pitching these bloggers and other online communities to
bloggers and other online communities to
bloggers and other online communities to provide them with that helpful
provide them with that helpful
provide them with that helpful information so usually what really helps
information so usually what really helps
information so usually what really helps here is you come up with a list of
here is you come up with a list of
here is you come up with a list of potential ideas and you email them and
potential ideas and you email them and
potential ideas and you email them and say hey I have a story idea for you
say hey I have a story idea for you
say hey I have a story idea for you think it could really work here are a
think it could really work here are a
think it could really work here are a couple of thoughts for you and again
couple of thoughts for you and again
couple of thoughts for you and again just try to add as much value as you can
just try to add as much value as you can
just try to add as much value as you can and do some research into the blog that
and do some research into the blog that
and do some research into the blog that you’re trying to reach out to write it
you’re trying to reach out to write it
you’re trying to reach out to write it has to make sense for their community
has to make sense for their community
has to make sense for their community and if they’ve written anything similar
and if they’ve written anything similar
and if they’ve written anything similar before then make mention of that you can
before then make mention of that you can
before then make mention of that you can say hey I noticed you wrote about XYZ
say hey I noticed you wrote about XYZ
say hey I noticed you wrote about XYZ before and ABC before and I thought this
before and ABC before and I thought this
before and ABC before and I thought this would be a good complementary post to it
would be a good complementary post to it
would be a good complementary post to it so that’s step 1 make a list of all
so that’s step 1 make a list of all
so that’s step 1 make a list of all these different blogs you can outreach
these different blogs you can outreach
these different blogs you can outreach to and offer to write some guest content
to and offer to write some guest content
to and offer to write some guest content for the
for the
for the and that’ll start building up your
and that’ll start building up your
and that’ll start building up your profile give you an immediate impact
profile give you an immediate impact
profile give you an immediate impact because you’re reaching a community of
because you’re reaching a community of
because you’re reaching a community of people who already exist the next part
people who already exist the next part
people who already exist the next part is creating your own community and this
is creating your own community and this
is creating your own community and this is longer-term but can help you really
is longer-term but can help you really
is longer-term but can help you really build a successful profitable online
build a successful profitable online
build a successful profitable online business and hopefully you want to be
business and hopefully you want to be
business and hopefully you want to be around for the long term so you want to
around for the long term so you want to
around for the long term so you want to be able to have your own community so it
be able to have your own community so it
be able to have your own community so it starts with your own website doesn’t
starts with your own website doesn’t
starts with your own website doesn’t have to be anything fancy just a simple
have to be anything fancy just a simple
have to be anything fancy just a simple website make sure you tell your story
website make sure you tell your story
website make sure you tell your story you know life insurance is so commodity
you know life insurance is so commodity
you know life insurance is so commodity driven like everybody sells it it’s it’s
driven like everybody sells it it’s it’s
driven like everybody sells it it’s it’s so easy to go and get that you have to
so easy to go and get that you have to
so easy to go and get that you have to make yourself stand out from everybody
make yourself stand out from everybody
make yourself stand out from everybody else and that starts with your story so
else and that starts with your story so
else and that starts with your story so why did you get into life insurance why
why did you get into life insurance why
why did you get into life insurance why is it important to you and don’t just
is it important to you and don’t just
is it important to you and don’t just copy and paste the stuff that you get
copy and paste the stuff that you get
copy and paste the stuff that you get from your company and you know put on a
from your company and you know put on a
from your company and you know put on a website and hope that it’s going to work
website and hope that it’s going to work
website and hope that it’s going to work you have to make it emotional make that
you have to make it emotional make that
you have to make it emotional make that emotional connection with people maybe
emotional connection with people maybe
emotional connection with people maybe make a video of yourself explaining why
make a video of yourself explaining why
make a video of yourself explaining why you got into life insurance why you feel
you got into life insurance why you feel
you got into life insurance why you feel is really important but have that true
is really important but have that true
is really important but have that true story of yourself on your site so when
story of yourself on your site so when
story of yourself on your site so when people read the guest posts that you’ve
people read the guest posts that you’ve
people read the guest posts that you’ve created on another blog and come and
created on another blog and come and
created on another blog and come and land on your site they can learn a
land on your site they can learn a
land on your site they can learn a little bit more about you how you got
little bit more about you how you got
little bit more about you how you got started why you’re doing this and the
started why you’re doing this and the
started why you’re doing this and the more time they spend on your site and
more time they spend on your site and
more time they spend on your site and learning about you the more time and
learning about you the more time and
learning about you the more time and more likely they’re going to want to
more likely they’re going to want to
more likely they’re going to want to sign up with you and buy your life
sign up with you and buy your life
sign up with you and buy your life insurance products or at least ask you a
insurance products or at least ask you a
insurance products or at least ask you a question
question
question next is thinking about other content
next is thinking about other content
next is thinking about other content that you can create on your own site and
that you can create on your own site and
that you can create on your own site and through your own social media channels
through your own social media channels
through your own social media channels and quite often this comes just from
and quite often this comes just from
and quite often this comes just from questions so you may not have readership
questions so you may not have readership
questions so you may not have readership yet you may not have a lot of people who
yet you may not have a lot of people who
yet you may not have a lot of people who are on your website yet or following you
are on your website yet or following you
are on your website yet or following you on Twitter on Facebook but you’re
on Twitter on Facebook but you’re
on Twitter on Facebook but you’re meeting people you’re meeting prospects
meeting people you’re meeting prospects
meeting people you’re meeting prospects you’re meeting potential clients you
you’re meeting potential clients you
you’re meeting potential clients you know meeting with clients and what you
know meeting with clients and what you
know meeting with clients and what you can do is turn those questions into
can do is turn those questions into
can do is turn those questions into posts and instead of being promotional
posts and instead of being promotional
posts and instead of being promotional you want to think about how can you add
you want to think about how can you add
you want to think about how can you add value if you add a lot of value people
value if you add a lot of value people
value if you add a lot of value people will follow you
will follow you
will follow you they’ll spend more time on your website
they’ll spend more time on your website
they’ll spend more time on your website and the next time they’re looking at
and the next time they’re looking at
and the next time they’re looking at barring life insurance guess who they’re
barring life insurance guess who they’re
barring life insurance guess who they’re going to want to call first you because
going to want to call first you because
going to want to call first you because they like you to know you they trust you
they like you to know you they trust you
they like you to know you they trust you they enjoy your story they think you’re
they enjoy your story they think you’re
they enjoy your story they think you’re an honest guy and they’re going to want
an honest guy and they’re going to want
an honest guy and they’re going to want to work with you so it’s creating that
to work with you so it’s creating that
to work with you so it’s creating that value add content so if you get
value add content so if you get
value add content so if you get questions from people if you’re meeting
questions from people if you’re meeting
questions from people if you’re meeting with prospects you’re an expert right
with prospects you’re an expert right
with prospects you’re an expert right you know what you’re doing this goes for
you know what you’re doing this goes for
you know what you’re doing this goes for all entrepreneurs hopefully you’re an
all entrepreneurs hopefully you’re an
all entrepreneurs hopefully you’re an expert in what you do and you can answer
expert in what you do and you can answer
expert in what you do and you can answer these questions inside out any day of
these questions inside out any day of
these questions inside out any day of the week
the week
the week for your prospects or customers it’s
for your prospects or customers it’s
for your prospects or customers it’s confusing it’s scary they’ve never done
confusing it’s scary they’ve never done
confusing it’s scary they’ve never done this before they have a lot of questions
this before they have a lot of questions
this before they have a lot of questions and so if you can answer those questions
and so if you can answer those questions
and so if you can answer those questions for them in a really friendly helpful
for them in a really friendly helpful
for them in a really friendly helpful way then they’re going to build a
way then they’re going to build a
way then they’re going to build a relationship with you and want to sign
relationship with you and want to sign
relationship with you and want to sign up for your services so when people are
up for your services so when people are
up for your services so when people are asking you questions turn those into
asking you questions turn those into
asking you questions turn those into potential blog posts turn those into
potential blog posts turn those into
potential blog posts turn those into tweets turn those into Facebook posts
tweets turn those into Facebook posts
tweets turn those into Facebook posts you might if you’re you know adventurous
you might if you’re you know adventurous
you might if you’re you know adventurous turn it into a video post like I did
turn it into a video post like I did
turn it into a video post like I did with these ones here so just as a quick
with these ones here so just as a quick
with these ones here so just as a quick example I used to get a whole bunch of
example I used to get a whole bunch of
example I used to get a whole bunch of emails from people asking them to help
emails from people asking them to help
emails from people asking them to help them with their business and I love
them with their business and I love
them with their business and I love doing it that’s what I do most of the
doing it that’s what I do most of the
doing it that’s what I do most of the time I’m not going to pay for it I just
time I’m not going to pay for it I just
time I’m not going to pay for it I just love helping entrepreneurs and seeing
love helping entrepreneurs and seeing
love helping entrepreneurs and seeing them have some success I know hard it is
them have some success I know hard it is
them have some success I know hard it is to try to start up a business and feel
to try to start up a business and feel
to try to start up a business and feel like you’re all alone doing it so if I
like you’re all alone doing it so if I
like you’re all alone doing it so if I can help I try I used to answer those
can help I try I used to answer those
can help I try I used to answer those emails just with an email reply and it
emails just with an email reply and it
emails just with an email reply and it really helped that person always said
really helped that person always said
really helped that person always said great thank you so much but then I
great thank you so much but then I
great thank you so much but then I realized you know I’m only helping that
realized you know I’m only helping that
realized you know I’m only helping that one person and chances are lots of other
one person and chances are lots of other
one person and chances are lots of other people have the same problem in the same
people have the same problem in the same
people have the same problem in the same question so I started making these
question so I started making these
question so I started making these youtube videos as a way to answer that
youtube videos as a way to answer that
youtube videos as a way to answer that person’s question but also help a lot
person’s question but also help a lot
person’s question but also help a lot more people so you know you’re asking
more people so you know you’re asking
more people so you know you’re asking how can I promote your your life
how can I promote your your life
how can I promote your your life insurance business online but the same
insurance business online but the same
insurance business online but the same advice can be used for anybody who’s
advice can be used for anybody who’s
advice can be used for anybody who’s trying to promote online so hopefully
trying to promote online so hopefully
trying to promote online so hopefully I’m answering your question but also
I’m answering your question but also
I’m answering your question but also everybody else who has the same question
everybody else who has the same question
everybody else who has the same question Suki’s do the same thing doesn’t
Suki’s do the same thing doesn’t
Suki’s do the same thing doesn’t necessarily have to be a video you can
necessarily have to be a video you can
necessarily have to be a video you can work your way up to that I know it can
work your way up to that I know it can
work your way up to that I know it can be scary and frustrating and doesn’t
be scary and frustrating and doesn’t
be scary and frustrating and doesn’t have to be too expensive but it’s new
have to be too expensive but it’s new
have to be too expensive but it’s new and time-consuming so you have to be
and time-consuming so you have to be
and time-consuming so you have to be committed to it but it is a great way to
committed to it but it is a great way to
committed to it but it is a great way to build up a connection with people they
build up a connection with people they
build up a connection with people they can see your face and hopefully a big
can see your face and hopefully a big
can see your face and hopefully a big smile and it builds that relationship
smile and it builds that relationship
smile and it builds that relationship but start slow start at the beginning
but start slow start at the beginning
but start slow start at the beginning start by making those partnerships with
start by making those partnerships with
start by making those partnerships with other bloggers offering to create guest
other bloggers offering to create guest
other bloggers offering to create guest content for them to start building up a
content for them to start building up a
content for them to start building up a presence then have your own website that
presence then have your own website that
presence then have your own website that tells your story is personal is
tells your story is personal is
tells your story is personal is emotional explains why you believe
emotional explains why you believe
emotional explains why you believe passionately in what you’re doing and
passionately in what you’re doing and
passionately in what you’re doing and then start creating your own content by
then start creating your own content by
then start creating your own content by answering questions from your readers
answering questions from your readers
answering questions from your readers and from your prospects and your clients
and from your prospects and your clients
and from your prospects and your clients and sharing that with people so that you
and sharing that with people so that you
and sharing that with people so that you become known as the expert to go to when
become known as the expert to go to when
become known as the expert to go to when people have questions about life
people have questions about life
people have questions about life insurance online so hopefully that helps
insurance online so hopefully that helps
insurance online so hopefully that helps for those of you watching if you like
for those of you watching if you like
for those of you watching if you like the video please give it a thumbs up
the video please give it a thumbs up
the video please give it a thumbs up below it makes you want to do more these
below it makes you want to do more these
below it makes you want to do more these for you and you have a question or
for you and you have a question or
for you and you have a question or comment I love to hear we have to say if
comment I love to hear we have to say if
comment I love to hear we have to say if you want to leave it underneath I always
you want to leave it underneath I always
you want to leave it underneath I always read those and I try to respond as
read those and I try to respond as
read those and I try to respond as quickly as I can so thank you and we’ll
quickly as I can so thank you and we’ll
quickly as I can so thank you and we’ll see you on the next episode
”
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