high level Carmichael welcome to another edition of ask Evan today I’m going to
edition of ask Evan today I’m going to
edition of ask Evan today I’m going to answer question from one of our readers
answer question from one of our readers
answer question from one of our readers Max who runs a company called orange
Max who runs a company called orange
Max who runs a company called orange digital marketing and he wrote in with a
digital marketing and he wrote in with a
digital marketing and he wrote in with a question about his company and he wanted
question about his company and he wanted
question about his company and he wanted to know how do I manage a fast-growing
to know how do I manage a fast-growing
to know how do I manage a fast-growing company that is taking on a lot of new
company that is taking on a lot of new
company that is taking on a lot of new employees so thanks to the question max
employees so thanks to the question max
employees so thanks to the question max I’m going to give you three suggestions
I’m going to give you three suggestions
I’m going to give you three suggestions that I hope will help hire the right
that I hope will help hire the right
that I hope will help hire the right person one at a time the number one
person one at a time the number one
person one at a time the number one mistake that most high growth companies
mistake that most high growth companies
mistake that most high growth companies will make its hiring the wrong people
will make its hiring the wrong people
will make its hiring the wrong people too quickly it makes sense you’re
too quickly it makes sense you’re
too quickly it makes sense you’re busting at the seams and need to bring
busting at the seams and need to bring
busting at the seams and need to bring people on board to get all the work done
people on board to get all the work done
people on board to get all the work done especially businesses with under ten
especially businesses with under ten
especially businesses with under ten employees every new hire is critical
employees every new hire is critical
employees every new hire is critical you’re hiring should have both the
you’re hiring should have both the
you’re hiring should have both the skills you aren’t and the cultural and
skills you aren’t and the cultural and
skills you aren’t and the cultural and values fit that will let them thrive in
values fit that will let them thrive in
values fit that will let them thrive in your company if they don’t meet your
your company if they don’t meet your
your company if they don’t meet your requirements keep searching until you
requirements keep searching until you
requirements keep searching until you get the right candidate it’s far better
get the right candidate it’s far better
get the right candidate it’s far better to hire right and have someone thrive in
to hire right and have someone thrive in
to hire right and have someone thrive in a position than to be constantly
a position than to be constantly
a position than to be constantly replacing the position because you
replacing the position because you
replacing the position because you didn’t hire properly at the beginning
didn’t hire properly at the beginning
didn’t hire properly at the beginning it’s less headache will save you time
it’s less headache will save you time
it’s less headache will save you time and money in the long run and will
and money in the long run and will
and money in the long run and will provide you with a much better working
provide you with a much better working
provide you with a much better working culture if you take your time and do it
culture if you take your time and do it
culture if you take your time and do it properly here’s an example from Jeff
properly here’s an example from Jeff
properly here’s an example from Jeff Bezos from amazon com one of the biggest
Bezos from amazon com one of the biggest
Bezos from amazon com one of the biggest factors behind the amazing success of
factors behind the amazing success of
factors behind the amazing success of amazon is the people the company has
amazon is the people the company has
amazon is the people the company has behind it from day one Jeff Bezos has
behind it from day one Jeff Bezos has
behind it from day one Jeff Bezos has made it his priority to hire very
made it his priority to hire very
made it his priority to hire very carefully it might not have been the
carefully it might not have been the
carefully it might not have been the company’s best use of resources but
company’s best use of resources but
company’s best use of resources but Bezos was taking a long-term perspective
Bezos was taking a long-term perspective
Bezos was taking a long-term perspective he wanted this company to have a long
he wanted this company to have a long
he wanted this company to have a long shelf life I knew that with his stop
shelf life I knew that with his stop
shelf life I knew that with his stop you’d be create an enduring culture
you’d be create an enduring culture
you’d be create an enduring culture according to Bezos I’d rather interview
according to Bezos I’d rather interview
according to Bezos I’d rather interview 50 people and not hire anyone that hired
50 people and not hire anyone that hired
50 people and not hire anyone that hired the wrong person ensure new hires get
the wrong person ensure new hires get
the wrong person ensure new hires get proper training another big problem with
proper training another big problem with
proper training another big problem with rapidly growing companies is that they
rapidly growing companies is that they
rapidly growing companies is that they don’t train new employees enough even if
don’t train new employees enough even if
don’t train new employees enough even if you take your time and hiring the right
you take your time and hiring the right
you take your time and hiring the right person you have to make sure you set
person you have to make sure you set
person you have to make sure you set them up for success once they come on
them up for success once they come on
them up for success once they come on board you want to have high expectations
board you want to have high expectations
board you want to have high expectations but not impossible ones make sure you
but not impossible ones make sure you
but not impossible ones make sure you set in your schedule time to work with
set in your schedule time to work with
set in your schedule time to work with them to explain how you do things
them to explain how you do things
them to explain how you do things and always be available for questions if
and always be available for questions if
and always be available for questions if they have them no matter how busy you
they have them no matter how busy you
they have them no matter how busy you are the last thing you want is for your
are the last thing you want is for your
are the last thing you want is for your team to be afraid to approach you with
team to be afraid to approach you with
team to be afraid to approach you with questions and ideas inadequate training
questions and ideas inadequate training
questions and ideas inadequate training leads to bad morale a loss of
leads to bad morale a loss of
leads to bad morale a loss of productivity and ultimately an inferior
productivity and ultimately an inferior
productivity and ultimately an inferior product or service being produced if
product or service being produced if
product or service being produced if hiring and training both fall on your
hiring and training both fall on your
hiring and training both fall on your shoulders you might have to hold off on
shoulders you might have to hold off on
shoulders you might have to hold off on hiring someone new until the first
hiring someone new until the first
hiring someone new until the first person hired is fully trained and ready
person hired is fully trained and ready
person hired is fully trained and ready to go here’s an example from Ray Kroc
to go here’s an example from Ray Kroc
to go here’s an example from Ray Kroc from mcdonalds a strong component of
from mcdonalds a strong component of
from mcdonalds a strong component of teamwork crock understood that his grown
teamwork crock understood that his grown
teamwork crock understood that his grown company could only continue its meteoric
company could only continue its meteoric
company could only continue its meteoric rise up if it had to support an a
rise up if it had to support an a
rise up if it had to support an a dedication of its workers behind it in
dedication of its workers behind it in
dedication of its workers behind it in the early stages of the business crock
the early stages of the business crock
the early stages of the business crock personally took charge of the entire
personally took charge of the entire
personally took charge of the entire hiring process once he’d made the
hiring process once he’d made the
hiring process once he’d made the decision to bring someone on board the
decision to bring someone on board the
decision to bring someone on board the McDonald’s team crock would give each
McDonald’s team crock would give each
McDonald’s team crock would give each and every one of them a badge which a
and every one of them a badge which a
and every one of them a badge which a title of management trainee it didn’t
title of management trainee it didn’t
title of management trainee it didn’t matter what their actual job was crock
matter what their actual job was crock
matter what their actual job was crock wanted every employee to feel valuable
wanted every employee to feel valuable
wanted every employee to feel valuable and like an important part of the team
and like an important part of the team
and like an important part of the team according to crock none of us is as good
according to crock none of us is as good
according to crock none of us is as good as all of us McDonald’s is a people
as all of us McDonald’s is a people
as all of us McDonald’s is a people business and that smile on that counter
business and that smile on that counter
business and that smile on that counter girls face when she takes you order is a
girls face when she takes you order is a
girls face when she takes you order is a vital part of our image turn away
vital part of our image turn away
vital part of our image turn away customers I hate turning away business
customers I hate turning away business
customers I hate turning away business but I can’t accept taking on customers
but I can’t accept taking on customers
but I can’t accept taking on customers and then not delivering an outstanding
and then not delivering an outstanding
and then not delivering an outstanding result for them if you’re growing beyond
result for them if you’re growing beyond
result for them if you’re growing beyond what your team can produce and you’re
what your team can produce and you’re
what your team can produce and you’re taking the right approach to hire and
taking the right approach to hire and
taking the right approach to hire and train properly it may mean you can’t
train properly it may mean you can’t
train properly it may mean you can’t take on every new client that comes to
take on every new client that comes to
take on every new client that comes to and that’s okay there are two positives
and that’s okay there are two positives
and that’s okay there are two positives here first you’ll be able to pick your
here first you’ll be able to pick your
here first you’ll be able to pick your clients and only work with the ones that
clients and only work with the ones that
clients and only work with the ones that are more in that of an ideal fit for
are more in that of an ideal fit for
are more in that of an ideal fit for your business second if you position it
your business second if you position it
your business second if you position it properly with your potential client it
properly with your potential client it
properly with your potential client it will just make them want to work with
will just make them want to work with
will just make them want to work with you even more we all want what we can’t
you even more we all want what we can’t
you even more we all want what we can’t have and they’ll be impressed with your
have and they’ll be impressed with your
have and they’ll be impressed with your dedication to quality and customer
dedication to quality and customer
dedication to quality and customer service chances are when you are ready
service chances are when you are ready
service chances are when you are ready for the business they’ll still be ready
for the business they’ll still be ready
for the business they’ll still be ready for you another option here it could be
for you another option here it could be
for you another option here it could be the subcontract to another company until
the subcontract to another company until
the subcontract to another company until you’re able to wrap up enough internally
you’re able to wrap up enough internally
you’re able to wrap up enough internally to handle the business if you go this
to handle the business if you go this
to handle the business if you go this route make sure that your subcontractors
route make sure that your subcontractors
route make sure that your subcontractors have the same dedication of outstanding
have the same dedication of outstanding
have the same dedication of outstanding service and quality that you do the last
service and quality that you do the last
service and quality that you do the last thing you want to do is deliver a
thing you want to do is deliver a
thing you want to do is deliver a substandard experience to your client
substandard experience to your client
substandard experience to your client here’s an example from Debbie fields
here’s an example from Debbie fields
here’s an example from Debbie fields from mrs. Fields Cookies fields once
from mrs. Fields Cookies fields once
from mrs. Fields Cookies fields once walked into one of her stores to see a
walked into one of her stores to see a
walked into one of her stores to see a long line of customers waiting to
long line of customers waiting to
long line of customers waiting to purchase a huge batch of cookies that
purchase a huge batch of cookies that
purchase a huge batch of cookies that she immediately knew have been over
she immediately knew have been over
she immediately knew have been over baked feels was upset she didn’t want
baked feels was upset she didn’t want
baked feels was upset she didn’t want those cookies to be sold or for those
those cookies to be sold or for those
those cookies to be sold or for those customers to associate her name with
customers to associate her name with
customers to associate her name with over baked cookies fields approached the
over baked cookies fields approached the
over baked cookies fields approached the manager to figure out what was going on
manager to figure out what was going on
manager to figure out what was going on what do you think of these cookies
what do you think of these cookies
what do you think of these cookies fields asked him he was fired by saying
fields asked him he was fired by saying
fields asked him he was fired by saying Oh Debbie they’re good enough Fields was
Oh Debbie they’re good enough Fields was
Oh Debbie they’re good enough Fields was upset and immediately threw out all the
upset and immediately threw out all the
upset and immediately threw out all the cookies good enough she said good enough
cookies good enough she said good enough
cookies good enough she said good enough never is Fields now had a long line of
never is Fields now had a long line of
never is Fields now had a long line of hungry customers waiting to buy cookies
hungry customers waiting to buy cookies
hungry customers waiting to buy cookies that had just been tossed into the
that had just been tossed into the
that had just been tossed into the garbage she went over to them and
garbage she went over to them and
garbage she went over to them and explained one by one what had happened
explained one by one what had happened
explained one by one what had happened we’ve over baked these cookies she said
we’ve over baked these cookies she said
we’ve over baked these cookies she said and I want them to be perfect and
and I want them to be perfect and
and I want them to be perfect and whatever you’re standing in line for I
whatever you’re standing in line for I
whatever you’re standing in line for I will absolutely give them to you free
will absolutely give them to you free
will absolutely give them to you free plus all match for free if you will come
plus all match for free if you will come
plus all match for free if you will come back thank you for watching another
back thank you for watching another
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