hi I’m Evan Carmichael welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters I believe that the fast is the most
I believe that the fast is the most
I believe that the fast is the most effective way to grow your business is
effective way to grow your business is
effective way to grow your business is to model the strategies that people who
to model the strategies that people who
to model the strategies that people who have already done what you’re trying to
have already done what you’re trying to
have already done what you’re trying to do so today we’re going to look at how a
do so today we’re going to look at how a
do so today we’re going to look at how a young man who grew up during World War
young man who grew up during World War
young man who grew up during World War two didn’t have much in terms of money
two didn’t have much in terms of money
two didn’t have much in terms of money and didn’t come from a wealthy
and didn’t come from a wealthy
and didn’t come from a wealthy background went on to become a legend in
background went on to become a legend in
background went on to become a legend in the fashion industry this is the story
the fashion industry this is the story
the fashion industry this is the story of Giorgio Armani and the top three
of Giorgio Armani and the top three
of Giorgio Armani and the top three lessons you can learn from his success
Giorgio Armani grew up in a small
Giorgio Armani grew up in a small northern Italian town of gaucho Enza our
northern Italian town of gaucho Enza our
northern Italian town of gaucho Enza our money grew up in a family of five that
money grew up in a family of five that
money grew up in a family of five that was hard working but never had too much
was hard working but never had too much
was hard working but never had too much money to go around his childhood was not
money to go around his childhood was not
money to go around his childhood was not an easy one the realities of the second
an easy one the realities of the second
an easy one the realities of the second world war in which Italy was caught at
world war in which Italy was caught at
world war in which Italy was caught at the time were all too apparent to the
the time were all too apparent to the
the time were all too apparent to the young Armani after losing two young
young Armani after losing two young
young Armani after losing two young friends to a war bomb Armani and his
friends to a war bomb Armani and his
friends to a war bomb Armani and his sister also became the target of
sister also became the target of
sister also became the target of machine-gun fire from an overhead plane
machine-gun fire from an overhead plane
machine-gun fire from an overhead plane however Armani and his family survived
however Armani and his family survived
however Armani and his family survived the war and relocated to Milan it was a
the war and relocated to Milan it was a
the war and relocated to Milan it was a city decidedly marked by class division
city decidedly marked by class division
city decidedly marked by class division and one in which our money’s parents
and one in which our money’s parents
and one in which our money’s parents struggled to rebuild their lives they
struggled to rebuild their lives they
struggled to rebuild their lives they found that hard to find their footing in
found that hard to find their footing in
found that hard to find their footing in is much bigger and tougher City than
is much bigger and tougher City than
is much bigger and tougher City than their little town of vicenza and so he
their little town of vicenza and so he
their little town of vicenza and so he enrolled in a medical school at the
enrolled in a medical school at the
enrolled in a medical school at the University of Bologna where he studied
University of Bologna where he studied
University of Bologna where he studied for two years to become a doctor however
for two years to become a doctor however
for two years to become a doctor however when he discovered the sight of blood
when he discovered the sight of blood
when he discovered the sight of blood made him weak
made him weak
made him weak Armani knew that line of work was not
Armani knew that line of work was not
Armani knew that line of work was not for him in 1953 Armani was called
for him in 1953 Armani was called
for him in 1953 Armani was called fulfill his military obligations which
fulfill his military obligations which
fulfill his military obligations which he accepted eagerly as a chance to clear
he accepted eagerly as a chance to clear
he accepted eagerly as a chance to clear his head and gain new direction in his
his head and gain new direction in his
his head and gain new direction in his life for all of his experience Amani was
life for all of his experience Amani was
life for all of his experience Amani was assigned to the infirmary however he
assigned to the infirmary however he
assigned to the infirmary however he quickly grew bored with his prospects
quickly grew bored with his prospects
quickly grew bored with his prospects and realized that war life was not the
and realized that war life was not the
and realized that war life was not the romantic notion he had seen in the
romantic notion he had seen in the
romantic notion he had seen in the movies he took a short break from the
movies he took a short break from the
movies he took a short break from the service and took a trip to Milan that
service and took a trip to Milan that
service and took a trip to Milan that would forever change his life that was
would forever change his life that was
would forever change his life that was where he met a friend of his who
where he met a friend of his who
where he met a friend of his who happened to work at Milan’s largest
happened to work at Milan’s largest
happened to work at Milan’s largest department store and who would give him
department store and who would give him
department store and who would give him his first break into the fashion
his first break into the fashion
his first break into the fashion industry after the meeting Armani said
industry after the meeting Armani said
industry after the meeting Armani said that he had become believer in destiny
that he had become believer in destiny
that he had become believer in destiny that destiny has made him known for his
that destiny has made him known for his
that destiny has made him known for his costly tailored sleek power suits and
costly tailored sleek power suits and
costly tailored sleek power suits and clean high-quality fabrics that everyone
clean high-quality fabrics that everyone
clean high-quality fabrics that everyone from the who’s
from the who’s
from the who’s two of Hollywood the bankers on Wall
two of Hollywood the bankers on Wall
two of Hollywood the bankers on Wall Street have fallen in love with now
Street have fallen in love with now
Street have fallen in love with now george Armani’s company houses over 1.5
george Armani’s company houses over 1.5
george Armani’s company houses over 1.5 billion dollars in revenue and a retail
billion dollars in revenue and a retail
billion dollars in revenue and a retail empire that extends to more than 35
empire that extends to more than 35
empire that extends to more than 35 countries by following his passion and
countries by following his passion and
countries by following his passion and by having the courage to switch careers
by having the courage to switch careers
by having the courage to switch careers Giorgio Armani was able to go from
Giorgio Armani was able to go from
Giorgio Armani was able to go from almost poverty to building one of the
almost poverty to building one of the
almost poverty to building one of the most successful businesses in the
most successful businesses in the
most successful businesses in the fashion industry to help you explode
fashion industry to help you explode
fashion industry to help you explode your business here are three action
your business here are three action
your business here are three action items that you can learn from Giorgio
items that you can learn from Giorgio
items that you can learn from Giorgio Armani action item number one stick to
Armani action item number one stick to
Armani action item number one stick to your vision as an entrepreneur it’s
your vision as an entrepreneur it’s
your vision as an entrepreneur it’s important to have a vision that guides
important to have a vision that guides
important to have a vision that guides your business decisions what bigger game
your business decisions what bigger game
your business decisions what bigger game are you playing what kind of mark do you
are you playing what kind of mark do you
are you playing what kind of mark do you want to leave on your industry what do
want to leave on your industry what do
want to leave on your industry what do you stand for is a person answering
you stand for is a person answering
you stand for is a person answering these questions and keeping your vision
these questions and keeping your vision
these questions and keeping your vision top of mind will help make the difficult
top of mind will help make the difficult
top of mind will help make the difficult decisions easier while you’re in the
decisions easier while you’re in the
decisions easier while you’re in the day-to-day of running your business for
day-to-day of running your business for
day-to-day of running your business for over thirty years
over thirty years
over thirty years Armani has made a name for himself as a
Armani has made a name for himself as a
Armani has made a name for himself as a designer whose clothing was elegant yet
designer whose clothing was elegant yet
designer whose clothing was elegant yet subtle from day one he has stood out
subtle from day one he has stood out
subtle from day one he has stood out from his competitors including the likes
from his competitors including the likes
from his competitors including the likes of Gianni Versace who chose instead to
of Gianni Versace who chose instead to
of Gianni Versace who chose instead to emphasize the sexuality of clothes over
emphasize the sexuality of clothes over
emphasize the sexuality of clothes over those subtlety and has increased the
those subtlety and has increased the
those subtlety and has increased the risk gained nature whose designs each
risk gained nature whose designs each
risk gained nature whose designs each year a mine is approached the fashion
year a mine is approached the fashion
year a mine is approached the fashion was a pragmatic one his vision was to
was a pragmatic one his vision was to
was a pragmatic one his vision was to create clothing that was both classic
create clothing that was both classic
create clothing that was both classic that would send a test of time and that
that would send a test of time and that
that would send a test of time and that was meticulously designed that was a
was meticulously designed that was a
was meticulously designed that was a vision he stayed true to throughout his
vision he stayed true to throughout his
vision he stayed true to throughout his entire career unlike many of his
entire career unlike many of his
entire career unlike many of his competitors Armani believed that fashion
competitors Armani believed that fashion
competitors Armani believed that fashion should evolve over time rather than
should evolve over time rather than
should evolve over time rather than change drastically each and every year
change drastically each and every year
change drastically each and every year according to Armani remained true to
according to Armani remained true to
according to Armani remained true to yourself in your philosophy
yourself in your philosophy
yourself in your philosophy I designed for real people I think of
I designed for real people I think of
I designed for real people I think of our customers all the time there is no
our customers all the time there is no
our customers all the time there is no virtue whatsoever in creating clothing
virtue whatsoever in creating clothing
virtue whatsoever in creating clothing or accessories that are not practical
or accessories that are not practical
or accessories that are not practical you have to think of the future if not
you have to think of the future if not
you have to think of the future if not we would close down I find a gratifying
we would close down I find a gratifying
we would close down I find a gratifying that I’ve launched a lasting style but
that I’ve launched a lasting style but
that I’ve launched a lasting style but of course I feel the need to reach
of course I feel the need to reach
of course I feel the need to reach forward to question myself to take risks
forward to question myself to take risks
forward to question myself to take risks I always want to refresh and renew
I always want to refresh and renew
I always want to refresh and renew action them number two stretch your
action them number two stretch your
action them number two stretch your brand the easiest way to grow business
brand the easiest way to grow business
brand the easiest way to grow business is to sell more products and services to
is to sell more products and services to
is to sell more products and services to existing clients provided that it fits
existing clients provided that it fits
existing clients provided that it fits your long-term vision and it adds more
your long-term vision and it adds more
your long-term vision and it adds more value to your customers look for ways to
value to your customers look for ways to
value to your customers look for ways to expand your business by adding new
expand your business by adding new
expand your business by adding new offerings if your clients are happy with
offerings if your clients are happy with
offerings if your clients are happy with what they’ve already bought from you
what they’ve already bought from you
what they’ve already bought from you then they’ll line up to keep working
then they’ll line up to keep working
then they’ll line up to keep working with you
with you
with you you’re not just growing a business
you’re not just growing a business
you’re not just growing a business you’re finding new ways to help
you’re finding new ways to help
you’re finding new ways to help customers solve problems there was never
customers solve problems there was never
customers solve problems there was never any doubts when it came to our Monty’s
any doubts when it came to our Monty’s
any doubts when it came to our Monty’s talents of the designer
talents of the designer
talents of the designer however when is partnering both life and
however when is partnering both life and
however when is partnering both life and business passed away ammonia was left to
business passed away ammonia was left to
business passed away ammonia was left to defend his talents as a businessman he
defend his talents as a businessman he
defend his talents as a businessman he had little to no business experience but
had little to no business experience but
had little to no business experience but didn’t want to give up on his dream of
didn’t want to give up on his dream of
didn’t want to give up on his dream of expanding his company to this end armani
expanding his company to this end armani
expanding his company to this end armani decided to create new product lines
decided to create new product lines
decided to create new product lines including many less exclusive and less
including many less exclusive and less
including many less exclusive and less expensive spin-offs of his luxury label
expensive spin-offs of his luxury label
expensive spin-offs of his luxury label he introduced Armani Jeans for casual
he introduced Armani Jeans for casual
he introduced Armani Jeans for casual clothes and Armani Exchange which
clothes and Armani Exchange which
clothes and Armani Exchange which consists of trending urban clothing
consists of trending urban clothing
consists of trending urban clothing while he’s primarily still known the
while he’s primarily still known the
while he’s primarily still known the world over for his fashion designs a
world over for his fashion designs a
world over for his fashion designs a mining has moved on from clothing to
mining has moved on from clothing to
mining has moved on from clothing to launch product lines and include
launch product lines and include
launch product lines and include accessories home furnishings restaurants
accessories home furnishings restaurants
accessories home furnishings restaurants car interiors chocolates and most
car interiors chocolates and most
car interiors chocolates and most recently hotels
recently hotels
recently hotels according to Armani when I began making
according to Armani when I began making
according to Armani when I began making jeans the press was skeptical that
jeans the press was skeptical that
jeans the press was skeptical that someone who made luxury ready-to-wear
someone who made luxury ready-to-wear
someone who made luxury ready-to-wear could start something so commercial but
could start something so commercial but
could start something so commercial but I considered it a medium to speak with a
I considered it a medium to speak with a
I considered it a medium to speak with a less affluent clientele
less affluent clientele
less affluent clientele I have always paid great attention to
I have always paid great attention to
I have always paid great attention to having brands that don’t overlap I
having brands that don’t overlap I
having brands that don’t overlap I choose a brand for a particular market
choose a brand for a particular market
choose a brand for a particular market and balance my collections in terms of
and balance my collections in terms of
and balance my collections in terms of look price distribution and location
look price distribution and location
look price distribution and location when the supply of fashion items become
when the supply of fashion items become
when the supply of fashion items become so enormous the consumer tends to choose
so enormous the consumer tends to choose
so enormous the consumer tends to choose the leading brand which means that
the leading brand which means that
the leading brand which means that others are left behind and to establish
others are left behind and to establish
others are left behind and to establish real credibility is no simple matter
real credibility is no simple matter
real credibility is no simple matter actually um number three follow your
actually um number three follow your
actually um number three follow your conscience as you grow your business
conscience as you grow your business
conscience as you grow your business your values will be tested numerous
your values will be tested numerous
your values will be tested numerous times do you say yes to a deal that
times do you say yes to a deal that
times do you say yes to a deal that might make you a lot of money but isn’t
might make you a lot of money but isn’t
might make you a lot of money but isn’t in line with what you believe in when
in line with what you believe in when
in line with what you believe in when things aren’t black and white how far
things aren’t black and white how far
things aren’t black and white how far are you willing to walk down the gray
are you willing to walk down the gray
are you willing to walk down the gray line let your conscience be your guide
line let your conscience be your guide
line let your conscience be your guide new opportunities will continue coming
new opportunities will continue coming
new opportunities will continue coming to you you don’t need to compromise who
to you you don’t need to compromise who
to you you don’t need to compromise who you are to be a successful entrepreneur
you are to be a successful entrepreneur
you are to be a successful entrepreneur Armani believes at the heart of all
Armani believes at the heart of all
Armani believes at the heart of all successful businesses are successful
successful businesses are successful
successful businesses are successful relationships thus establishing positive
relationships thus establishing positive
relationships thus establishing positive interactions between his company and its
interactions between his company and its
interactions between his company and its communities and consumers is a
communities and consumers is a
communities and consumers is a significant
significant
significant step towards generating healthy business
step towards generating healthy business
step towards generating healthy business growth this end Armani has committed his
growth this end Armani has committed his
growth this end Armani has committed his company to what he believes are positive
company to what he believes are positive
company to what he believes are positive social ideals Armani is at the forefront
social ideals Armani is at the forefront
social ideals Armani is at the forefront of companies demonstrating the potential
of companies demonstrating the potential
of companies demonstrating the potential to be a force for change he’s refusing
to be a force for change he’s refusing
to be a force for change he’s refusing operating the bubble design and luxury
operating the bubble design and luxury
operating the bubble design and luxury clothes for consumers irrespective of
clothes for consumers irrespective of
clothes for consumers irrespective of the world in which they all live much
the world in which they all live much
the world in which they all live much like he stood up in the face of critics
like he stood up in the face of critics
like he stood up in the face of critics who thought he would never make it as a
who thought he would never make it as a
who thought he would never make it as a businessman so towards Armani now
businessman so towards Armani now
businessman so towards Armani now standing up for the social issues he
standing up for the social issues he
standing up for the social issues he believes in and proving that any company
believes in and proving that any company
believes in and proving that any company can do the same according to our money
can do the same according to our money
can do the same according to our money it is a fact that in the West we live in
it is a fact that in the West we live in
it is a fact that in the West we live in a capitalist society but that doesn’t
a capitalist society but that doesn’t
a capitalist society but that doesn’t mean that we cannot be guided by the
mean that we cannot be guided by the
mean that we cannot be guided by the idea of a social conscience in our work
idea of a social conscience in our work
idea of a social conscience in our work yes fashion design requires consumers to
yes fashion design requires consumers to
yes fashion design requires consumers to consume but we can do our bit for
consume but we can do our bit for
consume but we can do our bit for society by running our companies in a
society by running our companies in a
society by running our companies in a socially responsible way and by creating
socially responsible way and by creating
socially responsible way and by creating products that promote respect for social
products that promote respect for social
products that promote respect for social and environmental issues the best way to
and environmental issues the best way to
and environmental issues the best way to make a contribution fashion is to
make a contribution fashion is to
make a contribution fashion is to promote the idea that a fundamental
promote the idea that a fundamental
promote the idea that a fundamental interest in preserving the environment
interest in preserving the environment
interest in preserving the environment is itself fashionable
is itself fashionable
is itself fashionable so remember stick to your vision stretch
so remember stick to your vision stretch
so remember stick to your vision stretch your brand and follow your conscience to
your brand and follow your conscience to
your brand and follow your conscience to finish up this video I wanted to share
finish up this video I wanted to share
finish up this video I wanted to share one of my favorite true stories about
one of my favorite true stories about
one of my favorite true stories about Giorgio Armani and some of his most
Giorgio Armani and some of his most
Giorgio Armani and some of his most inspirational quotes our money has
inspirational quotes our money has
inspirational quotes our money has designed clothing for some of the most
designed clothing for some of the most
designed clothing for some of the most influential people on the planet while
influential people on the planet while
influential people on the planet while according to money himself some of his
according to money himself some of his
according to money himself some of his proudest designs were for Princess
proudest designs were for Princess
proudest designs were for Princess Charlene of Monaco he’s been clothing
Charlene of Monaco he’s been clothing
Charlene of Monaco he’s been clothing her since she first wore one of his
her since she first wore one of his
her since she first wore one of his pieces in 2008 at the Olympic Games in
pieces in 2008 at the Olympic Games in
pieces in 2008 at the Olympic Games in Beijing he spoke to Vogue magazine about
Beijing he spoke to Vogue magazine about
Beijing he spoke to Vogue magazine about designing her wedding gown and believes
designing her wedding gown and believes
designing her wedding gown and believes Princess Charlene knows how to wear my
Princess Charlene knows how to wear my
Princess Charlene knows how to wear my creations with nonchalance and
creations with nonchalance and
creations with nonchalance and confidence of youth getting to the point
confidence of youth getting to the point
confidence of youth getting to the point where royalty requests a specific
where royalty requests a specific
where royalty requests a specific designers clothing is considered the
designers clothing is considered the
designers clothing is considered the pinnacle of a designer’s career at
pinnacle of a designer’s career at
pinnacle of a designer’s career at Armani continues to challenge the market
Armani continues to challenge the market
Armani continues to challenge the market and reinvent his designs which was shown
and reinvent his designs which was shown
and reinvent his designs which was shown in his design for Princess Charlene’s
in his design for Princess Charlene’s
in his design for Princess Charlene’s wedding dress
wedding dress
wedding dress according to Armani I felt the new
according to Armani I felt the new
according to Armani I felt the new design was appropriate given that there
design was appropriate given that there
design was appropriate given that there would inevitably be comparisons with
would inevitably be comparisons with
would inevitably be comparisons with Princess Grace and those such
Princess Grace and those such
Princess Grace and those such comparisons are of course a sign of
comparisons are of course a sign of
comparisons are of course a sign of admiration each person has their own
admiration each person has their own
admiration each person has their own individual and unique style and styles
individual and unique style and styles
individual and unique style and styles and expression of the times he goes on
and expression of the times he goes on
and expression of the times he goes on to say it was one of his greatest
to say it was one of his greatest
to say it was one of his greatest creations
thank you for joining me for another
thank you for joining me for another edition modeling the masters if you
edition modeling the masters if you
edition modeling the masters if you liked the video you want to see more
liked the video you want to see more
liked the video you want to see more please give it a thumbs up below it
please give it a thumbs up below it
please give it a thumbs up below it makes me want to do more of these videos
makes me want to do more of these videos
makes me want to do more of these videos for you guys I’d also love that here we
for you guys I’d also love that here we
for you guys I’d also love that here we have to think if you want to leave a
have to think if you want to leave a
have to think if you want to leave a comment under the video so thank you and
comment under the video so thank you and
comment under the video so thank you and you’ll see you on the next episode
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