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In House or Outsourced Business Model. The Future Is? | Idriss Al Rifai | TEDxAmityUniversityDubai


you

you [Music]

[Music]

[Music] what you’ve seen in the past few years

what you’ve seen in the past few years

what you’ve seen in the past few years is that the model completely shifted

is that the model completely shifted

is that the model completely shifted from these guys you know like the UPS

from these guys you know like the UPS

from these guys you know like the UPS the FedEx all the guys that have assets

the FedEx all the guys that have assets

the FedEx all the guys that have assets all the guys that I’ve like massive

all the guys that I’ve like massive

all the guys that I’ve like massive fleet of drivers massive fleet of of

fleet of drivers massive fleet of of

fleet of drivers massive fleet of of course to a model that is completely

course to a model that is completely

course to a model that is completely different right and I mean considering

different right and I mean considering

different right and I mean considering our young you are lucky you probably

our young you are lucky you probably

our young you are lucky you probably have used a lot of these services you

have used a lot of these services you

have used a lot of these services you know whether it’s like services or

know whether it’s like services or

know whether it’s like services or parcel delivery that is based on

parcel delivery that is based on

parcel delivery that is based on on-demand

on-demand

on-demand you know that is based on you know I

you know that is based on you know I

you know that is based on you know I want like immediate gratification in 30

want like immediate gratification in 30

want like immediate gratification in 30 minutes all that type of stuff so there

minutes all that type of stuff so there

minutes all that type of stuff so there is a whole hordes of companies that

is a whole hordes of companies that

is a whole hordes of companies that started in Silicon Valley but also in

started in Silicon Valley but also in

started in Silicon Valley but also in Europe and year that came into more the

Europe and year that came into more the

Europe and year that came into more the outsource model okay if you’re if you’re

outsource model okay if you’re if you’re

outsource model okay if you’re if you’re if you look slightly deeper into what it

if you look slightly deeper into what it

if you look slightly deeper into what it means by also by in-house versus

means by also by in-house versus

means by also by in-house versus outsource you realize that so when we

outsource you realize that so when we

outsource you realize that so when we talk about in-house model we talk about

talk about in-house model we talk about

talk about in-house model we talk about ownership of assets you own the trucks

ownership of assets you own the trucks

ownership of assets you own the trucks you own the cars you own the bike –

you own the cars you own the bike –

you own the cars you own the bike – we’re talking about milk run bases milk

we’re talking about milk run bases milk

we’re talking about milk run bases milk one means that you’re go to a single

one means that you’re go to a single

one means that you’re go to a single point of you go to one where us to one

point of you go to one where us to one

point of you go to one where us to one place okay and then you pick multiple

place okay and then you pick multiple

place okay and then you pick multiple tasks whether it’s packages whether it’s

tasks whether it’s packages whether it’s

tasks whether it’s packages whether it’s people carpooling think about packages

people carpooling think about packages

people carpooling think about packages and people at the same time it’s a milk

and people at the same time it’s a milk

and people at the same time it’s a milk run basis and then three is like

run basis and then three is like

run basis and then three is like end-to-end control of operations it’s

end-to-end control of operations it’s

end-to-end control of operations it’s your own stuff it’s your own assets we

your own stuff it’s your own assets we

your own stuff it’s your own assets we are full control on the other hand you

are full control on the other hand you

are full control on the other hand you have the completely outsourced model

have the completely outsourced model

have the completely outsourced model that goes with no ownership of assets

that goes with no ownership of assets

that goes with no ownership of assets think about the uber off right think

think about the uber off right think

think about the uber off right think about you ever think about Karim

about you ever think about Karim

about you ever think about Karim right so no ownership of assets

right so no ownership of assets

right so no ownership of assets point-to-point delivery network and rely

point-to-point delivery network and rely

point-to-point delivery network and rely on some third party to be able to do the

on some third party to be able to do the

on some third party to be able to do the job okay and I would say the the fourth

job okay and I would say the the fourth

job okay and I would say the the fourth one is like immediate gratification

one is like immediate gratification

one is like immediate gratification right you want a car now okay or you

right you want a car now okay or you

right you want a car now okay or you want your grocery now all this stuff is

want your grocery now all this stuff is

want your grocery now all this stuff is based on mostly based on app and

based on mostly based on app and

based on mostly based on app and obviously like this this trend has been

obviously like this this trend has been

obviously like this this trend has been as happen because there is lots of

as happen because there is lots of

as happen because there is lots of challenges associated with having a big

challenges associated with having a big

challenges associated with having a big fleet you remember like these guys on

fleet you remember like these guys on

fleet you remember like these guys on the on the left on the left side of the

the on the left on the left side of the

the on the left on the left side of the after of the chart and your

after of the chart and your

after of the chart and your this is why all this on-demand logistics

this is why all this on-demand logistics

this is why all this on-demand logistics have been appearing is because one you

have been appearing is because one you

have been appearing is because one you have a legacy IT system right a lot of

have a legacy IT system right a lot of

have a legacy IT system right a lot of this a lot of this logistics company are

this a lot of this logistics company are

this a lot of this logistics company are being built on a different model right

being built on a different model right

being built on a different model right I’ve been built on you know like 40 50

I’ve been built on you know like 40 50

I’ve been built on you know like 40 50 some of them like hundred years ago

some of them like hundred years ago

some of them like hundred years ago under 20 years ago on a system that is

under 20 years ago on a system that is

under 20 years ago on a system that is completely different so that’s one two

completely different so that’s one two

completely different so that’s one two they focused on return on assets most of

they focused on return on assets most of

they focused on return on assets most of this company are really big okay talking

this company are really big okay talking

this company are really big okay talking about IPO and I can ascertain there they

about IPO and I can ascertain there they

about IPO and I can ascertain there they will be trading return on assets versus

will be trading return on assets versus

will be trading return on assets versus customer satisfaction and that’s

customer satisfaction and that’s

customer satisfaction and that’s critical to understand as you’ll

critical to understand as you’ll

critical to understand as you’ll understand later on and then three is

understand later on and then three is

understand later on and then three is based again on the central warehouse

based again on the central warehouse

based again on the central warehouse system okay good basically a feed off

system okay good basically a feed off

system okay good basically a feed off drivers going to one place picking

drivers going to one place picking

drivers going to one place picking undred thousand ten thousand packages

undred thousand ten thousand packages

undred thousand ten thousand packages and then doing the deliveries but the

and then doing the deliveries but the

and then doing the deliveries but the problem is that this model again as

problem is that this model again as

problem is that this model again as which is limits okay and that’s why you

which is limits okay and that’s why you

which is limits okay and that’s why you can see you know there was like this

can see you know there was like this

can see you know there was like this flourishing honestly like ten hundreds

flourishing honestly like ten hundreds

flourishing honestly like ten hundreds of e-commerce company hundreds of

of e-commerce company hundreds of

of e-commerce company hundreds of logistics companies that have been built

logistics companies that have been built

logistics companies that have been built in the past in the past I would say

in the past in the past I would say

in the past in the past I would say twenty years especially in the u.s. to

twenty years especially in the u.s. to

twenty years especially in the u.s. to try to go completely on the opposite but

try to go completely on the opposite but

try to go completely on the opposite but now and you know like if you remember

now and you know like if you remember

now and you know like if you remember like the statistic that was in 2014 all

like the statistic that was in 2014 all

like the statistic that was in 2014 all the logistics this that has been

the logistics this that has been

the logistics this that has been financed and funded by Silicon Valley

financed and funded by Silicon Valley

financed and funded by Silicon Valley investors 70% add on the title the uber

investors 70% add on the title the uber

investors 70% add on the title the uber off okay so it just gives you an idea on

off okay so it just gives you an idea on

off okay so it just gives you an idea on how big and how it became obvious to go

how big and how it became obvious to go

how big and how it became obvious to go to the completely on demand model but

to the completely on demand model but

to the completely on demand model but the problem is that now we’ve seen I

the problem is that now we’ve seen I

the problem is that now we’ve seen I mean in the past 20 years now we know

mean in the past 20 years now we know

mean in the past 20 years now we know how this model behaves okay and we’ve

how this model behaves okay and we’ve

how this model behaves okay and we’ve seen the pitfalls of this model okay so

seen the pitfalls of this model okay so

seen the pitfalls of this model okay so the first one is is legal right and you

the first one is is legal right and you

the first one is is legal right and you know I mean if you follow a little bit

know I mean if you follow a little bit

know I mean if you follow a little bit about what’s going on in the last mile

about what’s going on in the last mile

about what’s going on in the last mile on the last mile industry one is legal

on the last mile industry one is legal

on the last mile industry one is legal it doesn’t matter whether you don’t

it doesn’t matter whether you don’t

it doesn’t matter whether you don’t consider that this driver performing

consider that this driver performing

consider that this driver performing that task for you is not an employee the

that task for you is not an employee the

that task for you is not an employee the judge decide otherwise okay and the key

judge decide otherwise okay and the key

judge decide otherwise okay and the key here is that in the US the way they

here is that in the US the way they

here is that in the US the way they think about it is that if that driver

think about it is that if that driver

think about it is that if that driver makes a fair amount of money and fair

makes a fair amount of money and fair

makes a fair amount of money and fair amount is being defined at the state

amount is being defined at the state

amount is being defined at the state level if they make a fair amount of

level if they make a fair amount of

level if they make a fair amount of money through your device that consider

money through your device that consider

money through your device that consider they are being considered whether you

they are being considered whether you

they are being considered whether you want it or not as an employee

want it or not as an employee

want it or not as an employee and therefore you have liabilities

and therefore you have liabilities

and therefore you have liabilities associated with it so it was one of the

associated with it so it was one of the

associated with it so it was one of the key advantage of the outsourced model

key advantage of the outsourced model

key advantage of the outsourced model that made that is now gone the second

that made that is now gone the second

that made that is now gone the second one is is definitely low stickiness

one is is definitely low stickiness

one is is definitely low stickiness right you guys are aware of you know the

right you guys are aware of you know the

right you guys are aware of you know the gig economy and like there is now you

gig economy and like there is now you

gig economy and like there is now you can see you can see a lot of drivers

can see you can see a lot of drivers

can see you can see a lot of drivers again in the US the year that there are

again in the US the year that there are

again in the US the year that there are multiple apps and are literally deciding

multiple apps and are literally deciding

multiple apps and are literally deciding I’ll be charging almost like traders to

I’ll be charging almost like traders to

I’ll be charging almost like traders to see how they’re going to spend that time

see how they’re going to spend that time

see how they’re going to spend that time on what platform what paths they’re

on what platform what paths they’re

on what platform what paths they’re going to take which basically allows to

going to take which basically allows to

going to take which basically allows to have I mean triggers high attrition

have I mean triggers high attrition

have I mean triggers high attrition between drivers and requires like

between drivers and requires like

between drivers and requires like triggers very low loyalty between the

triggers very low loyalty between the

triggers very low loyalty between the driver level and at the end of the day

driver level and at the end of the day

driver level and at the end of the day all three of these or two of these

all three of these or two of these

all three of these or two of these issues triggers the low consistency of

issues triggers the low consistency of

issues triggers the low consistency of customer experience okay like you don’t

customer experience okay like you don’t

customer experience okay like you don’t know and I mean you’ve seen what’s

know and I mean you’ve seen what’s

know and I mean you’ve seen what’s happening with uber in India and so on

happening with uber in India and so on

happening with uber in India and so on there is tons of problem with about with

there is tons of problem with about with

there is tons of problem with about with you being able to vet the people that

you being able to vet the people that

you being able to vet the people that are going to do the job okay and you can

are going to do the job okay and you can

are going to do the job okay and you can do and I think it’s not it’s just it’s

do and I think it’s not it’s just it’s

do and I think it’s not it’s just it’s just a problem that’s going to be

just a problem that’s going to be

just a problem that’s going to be never-ending you know when you grind

never-ending you know when you grind

never-ending you know when you grind that fast it’s very difficult for

that fast it’s very difficult for

that fast it’s very difficult for companies to be able to vet their supply

companies to be able to vet their supply

companies to be able to vet their supply and to have to look the same type of

and to have to look the same type of

and to have to look the same type of consistency of service across so we took

consistency of service across so we took

consistency of service across so we took the example of our joy and how they

the example of our joy and how they

the example of our joy and how they actually went down because of the lack

actually went down because of the lack

actually went down because of the lack of quality assurance and platform

of quality assurance and platform

of quality assurance and platform leakage okay so this is this is this is

leakage okay so this is this is this is

leakage okay so this is this is this is this is audience right and then you so

this is audience right and then you so

this is audience right and then you so because a lot of these companies have

because a lot of these companies have

because a lot of these companies have been aware of these problems that

been aware of these problems that

been aware of these problems that they’re trying to to find solutions

they’re trying to to find solutions

they’re trying to to find solutions right so if you look at ship which is

right so if you look at ship which is

right so if you look at ship which is one of the largest on-demand

one of the largest on-demand

one of the largest on-demand company in the u.s. they really try to

company in the u.s. they really try to

company in the u.s. they really try to tackle one two and three right in the

tackle one two and three right in the

tackle one two and three right in the problems that I just mentioned so one

problems that I just mentioned so one

problems that I just mentioned so one they move all the careers they didn’t

they move all the careers they didn’t

they move all the careers they didn’t wait for that they didn’t wait for the

wait for that they didn’t wait for the

wait for that they didn’t wait for the Jersey tell them take back state on how

Jersey tell them take back state on how

Jersey tell them take back state on how to behave with the drivers the Moodle

to behave with the drivers the Moodle

to behave with the drivers the Moodle most of it or all of their careers all

most of it or all of their careers all

most of it or all of their careers all of their drivers into an in-house model

of their drivers into an in-house model

of their drivers into an in-house model I basically becoming you know the factor

I basically becoming you know the factor

I basically becoming you know the factor employees hi and then they really they

employees hi and then they really they

employees hi and then they really they they put a lot of intention with the gas

they put a lot of intention with the gas

they put a lot of intention with the gas to varying the workforce with regards to

to varying the workforce with regards to

to varying the workforce with regards to training and again retention so this

training and again retention so this

training and again retention so this this is you know like we’re you know

this is you know like we’re you know

this is you know like we’re you know again like I think this companies have

again like I think this companies have

again like I think this companies have done a great job to be

done a great job to be

done a great job to be or to tackle these issues it’s

or to tackle these issues it’s

or to tackle these issues it’s never-ending but I think that there is

never-ending but I think that there is

never-ending but I think that there is quite a lot of a lot of things that has

quite a lot of a lot of things that has

quite a lot of a lot of things that has been done but ultimately and you know

been done but ultimately and you know

been done but ultimately and you know and this is what this is what I want to

and this is what this is what I want to

and this is what this is what I want to address they fail all these models fail

address they fail all these models fail

address they fail all these models fail to fail to to be lean and and this is

to fail to to be lean and and this is

to fail to to be lean and and this is relax elect bear with me on the macro

relax elect bear with me on the macro

relax elect bear with me on the macro level macroeconomic level model the

level macroeconomic level model the

level macroeconomic level model the maximize efficiency will win no matter

maximize efficiency will win no matter

maximize efficiency will win no matter what

what

what and just think just think about a

and just think just think about a

and just think just think about a scenario okay you’re in Tower one okay

scenario okay you’re in Tower one okay

scenario okay you’re in Tower one okay whatever you wherever it is and you want

whatever you wherever it is and you want

whatever you wherever it is and you want to send a package to your friend in

to send a package to your friend in

to send a package to your friend in tower be say ten kilometres away okay

tower be say ten kilometres away okay

tower be say ten kilometres away okay and then at the one minute later another

and then at the one minute later another

and then at the one minute later another person in tower a wants to send another

person in tower a wants to send another

person in tower a wants to send another package to tower B the on-demand economy

package to tower B the on-demand economy

package to tower B the on-demand economy will treat that as two separate requests

will treat that as two separate requests

will treat that as two separate requests I and I know that right so hundred

I and I know that right so hundred

I and I know that right so hundred hundred people live in a concert you got

hundred people live in a concert you got

hundred people live in a concert you got a hundred Bieber cars calm okay so they

a hundred Bieber cars calm okay so they

a hundred Bieber cars calm okay so they all come to the same point and then

all come to the same point and then

all come to the same point and then obviously goes to all the delivery

obviously goes to all the delivery

obviously goes to all the delivery points on all the destination right

points on all the destination right

points on all the destination right while the consolidation model and we’re

while the consolidation model and we’re

while the consolidation model and we’re you know like if you look at the the

you know like if you look at the the

you know like if you look at the the traditional logistics will consider this

traditional logistics will consider this

traditional logistics will consider this as batching orders and being able to do

as batching orders and being able to do

as batching orders and being able to do either carpooling for people or or

either carpooling for people or or

either carpooling for people or or regular regular deliveries which means

regular regular deliveries which means

regular regular deliveries which means that which means three things okay which

that which means three things okay which

that which means three things okay which means that one the on-demand economy

means that one the on-demand economy

means that one the on-demand economy thinks about local optimum okay for you

thinks about local optimum okay for you

thinks about local optimum okay for you as a consumer the only thing that

as a consumer the only thing that

as a consumer the only thing that matters is that how fast you’re gonna

matters is that how fast you’re gonna

matters is that how fast you’re gonna get the car but at the macro level this

get the car but at the macro level this

get the car but at the macro level this is horrible you can have like ten cars

is horrible you can have like ten cars

is horrible you can have like ten cars that are being idle that are just

that are being idle that are just

that are being idle that are just running around to make sure that you

running around to make sure that you

running around to make sure that you have that you have the better customer

have that you have the better customer

have that you have the better customer experience okay so that’s one – it’s

experience okay so that’s one – it’s

experience okay so that’s one – it’s extremely inefficient okay if you look

extremely inefficient okay if you look

extremely inefficient okay if you look at resources and don’t think only about

at resources and don’t think only about

at resources and don’t think only about resources as as as Natural Resources

resources as as as Natural Resources

resources as as as Natural Resources even though I mean is going to become

even though I mean is going to become

even though I mean is going to become one of the challenge in the next I mean

one of the challenge in the next I mean

one of the challenge in the next I mean if for sure for the next generation is

if for sure for the next generation is

if for sure for the next generation is that it’s not only resources it’s about

that it’s not only resources it’s about

that it’s not only resources it’s about time it’s about people all right it’s

time it’s about people all right it’s

time it’s about people all right it’s time it’s extremely suboptimal you know

time it’s extremely suboptimal you know

time it’s extremely suboptimal you know like for example if you take the example

like for example if you take the example

like for example if you take the example that I just took you know these two

that I just took you know these two

that I just took you know these two tasks could have been work completed by

tasks could have been work completed by

tasks could have been work completed by one driver waiting for one minute to get

one driver waiting for one minute to get

one driver waiting for one minute to get the other packages and being able to

the other packages and being able to

the other packages and being able to perform the same level of tasks

perform the same level of tasks

perform the same level of tasks with like 50% of the resources both time

with like 50% of the resources both time

with like 50% of the resources both time and gas and then three at the end of the

and gas and then three at the end of the

and gas and then three at the end of the day what we thought was scalable okay

day what we thought was scalable okay

day what we thought was scalable okay because we always thought that the

because we always thought that the

because we always thought that the on-demand economy was completely

on-demand economy was completely

on-demand economy was completely scalable what we thought was capable

scalable what we thought was capable

scalable what we thought was capable becomes completely and scalable like you

becomes completely and scalable like you

becomes completely and scalable like you cannot have tank drivers going to one

cannot have tank drivers going to one

cannot have tank drivers going to one tower let alone 100 drivers go into one

tower let alone 100 drivers go into one

tower let alone 100 drivers go into one where else each of them picking one

where else each of them picking one

where else each of them picking one package is just it just does not make

package is just it just does not make

package is just it just does not make sense at scale so I mean just and that’s

sense at scale so I mean just and that’s

sense at scale so I mean just and that’s my last point I think at the end of the

my last point I think at the end of the

my last point I think at the end of the day we need to take the best of both

day we need to take the best of both

day we need to take the best of both words right and the companies that are

words right and the companies that are

words right and the companies that are you know that are working whether

you know that are working whether

you know that are working whether they’re coming from the in-house

they’re coming from the in-house

they’re coming from the in-house perspective or from the outsource we

perspective or from the outsource we

perspective or from the outsource we need an hour regime moving to somewhere

need an hour regime moving to somewhere

need an hour regime moving to somewhere in the middle right we talked about ship

in the middle right we talked about ship

in the middle right we talked about ship for example we talked about some some

for example we talked about some some

for example we talked about some some other companies but I believe that even

other companies but I believe that even

other companies but I believe that even so like the next model and this is a

so like the next model and this is a

so like the next model and this is a little bit what we were trying to work

little bit what we were trying to work

little bit what we were trying to work on and believe me this is just extremely

on and believe me this is just extremely

on and believe me this is just extremely complicated is try to see whether we can

complicated is try to see whether we can

complicated is try to see whether we can find something around here right

find something around here right

find something around here right something the batch is what you and what

something the batch is what you and what

something the batch is what you and what our generation wants with the guts to

our generation wants with the guts to

our generation wants with the guts to on-demand economy and predictability and

on-demand economy and predictability and

on-demand economy and predictability and still matching what makes their in-house

still matching what makes their in-house

still matching what makes their in-house model great which is you know like low

model great which is you know like low

model great which is you know like low cost for delivery and and being able to

cost for delivery and and being able to

cost for delivery and and being able to have like a scalable operations for

have like a scalable operations for

have like a scalable operations for businesses so that’s it thank you and

”

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