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Profits,Economic Growth: innovation paradigm for risk-averse industries | Nolan Browne | TEDxOnBoard


how do we innovate in industries that

how do we innovate in industries that aren’t known for innovation energy water

aren’t known for innovation energy water

aren’t known for innovation energy water waste transportation these industries

waste transportation these industries

waste transportation these industries are the critical backbone of our economy

are the critical backbone of our economy

are the critical backbone of our economy and they need modernization but because

and they need modernization but because

and they need modernization but because failure is catastrophic these are by

failure is catastrophic these are by

failure is catastrophic these are by design change resistant industries

design change resistant industries

design change resistant industries making it incredibly difficult to

making it incredibly difficult to

making it incredibly difficult to introduce new technologies into them

introduce new technologies into them

introduce new technologies into them also when we make infrastructure

also when we make infrastructure

also when we make infrastructure investments these investments tend to

investments these investments tend to

investments these investments tend to favor status quo rather than upgrading

favor status quo rather than upgrading

favor status quo rather than upgrading capabilities

I’ve been working in this sector for

I’ve been working in this sector for about 15 years in applied Rd to discover

about 15 years in applied Rd to discover

about 15 years in applied Rd to discover new technologies for the utilities for

new technologies for the utilities for

new technologies for the utilities for major manufacturers and in recent years

major manufacturers and in recent years

major manufacturers and in recent years I’ve been working on with startups on

I’ve been working on with startups on

I’ve been working on with startups on machine learning tools for risk-averse

machine learning tools for risk-averse

machine learning tools for risk-averse industries and I can tell you that

industries and I can tell you that

industries and I can tell you that although the infrastructure challenges

although the infrastructure challenges

although the infrastructure challenges seem daunting the tools we have to

seem daunting the tools we have to

seem daunting the tools we have to address them have never been better

address them have never been better

address them have never been better or more sophisticated for example you

or more sophisticated for example you

or more sophisticated for example you can’t go to a TED talk anymore without

can’t go to a TED talk anymore without

can’t go to a TED talk anymore without hearing about drones we’re using drones

hearing about drones we’re using drones

hearing about drones we’re using drones in the utilities space to look at power

in the utilities space to look at power

in the utilities space to look at power wires to monitor them we’re using them

wires to monitor them we’re using them

wires to monitor them we’re using them in the construction industry to watch

in the construction industry to watch

in the construction industry to watch building sites and monitor them but

building sites and monitor them but

building sites and monitor them but that’s only half the story because these

that’s only half the story because these

that’s only half the story because these drones are now closing the feedback loop

drones are now closing the feedback loop

drones are now closing the feedback loop and in enabling other technologies in

and in enabling other technologies in

and in enabling other technologies in those sectors to be more effective

those sectors to be more effective

those sectors to be more effective ultimately in the construction sector we

ultimately in the construction sector we

ultimately in the construction sector we can expect the cut the cost of

can expect the cut the cost of

can expect the cut the cost of construction to drop maybe by half and

construction to drop maybe by half and

construction to drop maybe by half and the speed at which we can build

the speed at which we can build

the speed at which we can build buildings to double through to

buildings to double through to

buildings to double through to technologies like these then we have

technologies like these then we have

technologies like these then we have whoops data transparency in the utility

whoops data transparency in the utility

whoops data transparency in the utility sector slowly but surely lean utilities

sector slowly but surely lean utilities

sector slowly but surely lean utilities are opening usage data to innovators

are opening usage data to innovators

are opening usage data to innovators what does this mean it means that

what does this mean it means that

what does this mean it means that early-stage companies can now design

early-stage companies can now design

early-stage companies can now design technologies that will stabilize the

technologies that will stabilize the

technologies that will stabilize the grid or energy efficiency companies

grid or energy efficiency companies

grid or energy efficiency companies service providers they can go out and I

service providers they can go out and I

service providers they can go out and I more easily identify waste reduce that

more easily identify waste reduce that

more easily identify waste reduce that waste save money in the process and make

waste save money in the process and make

waste save money in the process and make a better grid for everyone that’s sorry

advanced modeling and AI simulations

advanced modeling and AI simulations these used to be the purview of the

these used to be the purview of the

these used to be the purview of the National Lab systems today with the drop

National Lab systems today with the drop

National Lab systems today with the drop in compute power rather in the cost of

in compute power rather in the cost of

in compute power rather in the cost of compute we can apply these advanced

compute we can apply these advanced

compute we can apply these advanced technologies to innovate to create new

technologies to innovate to create new

technologies to innovate to create new manufacturing processes that use less

manufacturing processes that use less

manufacturing processes that use less energy that save money and make better

energy that save money and make better

energy that save money and make better overall products and it can be used we

overall products and it can be used we

overall products and it can be used we can use making new materials out of them

can use making new materials out of them

can use making new materials out of them as well these are very powerful tools so

as well these are very powerful tools so

as well these are very powerful tools so in the these technologies we see are

in the these technologies we see are

in the these technologies we see are being adopted by the incumbent

being adopted by the incumbent

being adopted by the incumbent industries in the utilities we’re seeing

industries in the utilities we’re seeing

industries in the utilities we’re seeing solar and wind and storage they’re

solar and wind and storage they’re

solar and wind and storage they’re coming online they’re becoming parts of

coming online they’re becoming parts of

coming online they’re becoming parts of these of the utilities business models

these of the utilities business models

these of the utilities business models and they’re generating new revenue

and they’re generating new revenue

and they’re generating new revenue opportunities and that’s great but

opportunities and that’s great but

opportunities and that’s great but what’s even more great is that within 20

what’s even more great is that within 20

what’s even more great is that within 20 or 30 years these will probably be their

or 30 years these will probably be their

or 30 years these will probably be their core revenue drivers and that’s critical

core revenue drivers and that’s critical

core revenue drivers and that’s critical that we keep innovating so like I was

that we keep innovating so like I was

that we keep innovating so like I was mentioning before technology is required

mentioning before technology is required

mentioning before technology is required in fact it’s essential but it is

in fact it’s essential but it is

in fact it’s essential but it is certainly not sufficient to modernize

certainly not sufficient to modernize

certainly not sufficient to modernize these industries what we absolutely need

these industries what we absolutely need

these industries what we absolutely need to do is partner these technologies with

to do is partner these technologies with

to do is partner these technologies with best practices in business to get them

best practices in business to get them

best practices in business to get them adopted into the industry more easily

adopted into the industry more easily

adopted into the industry more easily what I’ve seen over the years are a few

what I’ve seen over the years are a few

what I’ve seen over the years are a few techniques that I find very promising

techniques that I find very promising

techniques that I find very promising they’re being used elsewhere we should

they’re being used elsewhere we should

they’re being used elsewhere we should be using them more often for example we

be using them more often for example we

be using them more often for example we need to think about colocation it seems

need to think about colocation it seems

need to think about colocation it seems simple you have early-stage income

simple you have early-stage income

simple you have early-stage income early-stage companies working with

early-stage companies working with

early-stage companies working with incumbents they can share domain

incumbents they can share domain

incumbents they can share domain expertise they can share knowledge they

expertise they can share knowledge they

expertise they can share knowledge they can share lab equipment this is critical

can share lab equipment this is critical

can share lab equipment this is critical in allowing new technologies to be more

in allowing new technologies to be more

in allowing new technologies to be more rapidly validated and get to the

rapidly validated and get to the

rapidly validated and get to the market put more quickly and we can

market put more quickly and we can

market put more quickly and we can enable this by creating easier legal

enable this by creating easier legal

enable this by creating easier legal structures to do so another interesting

structures to do so another interesting

structures to do so another interesting idea is market based technology driven

idea is market based technology driven

idea is market based technology driven innovation for example instead of taking

innovation for example instead of taking

innovation for example instead of taking a technology push approach to things

a technology push approach to things

a technology push approach to things taking a technology and pushing it out

taking a technology and pushing it out

taking a technology and pushing it out what if we started by developing a

what if we started by developing a

what if we started by developing a business first thinking about if I had a

business first thinking about if I had a

business first thinking about if I had a technology that worked like this ABC

technology that worked like this ABC

technology that worked like this ABC that I could do X Y Z once you establish

that I could do X Y Z once you establish

that I could do X Y Z once you establish there is this business case you can

there is this business case you can

there is this business case you can inspire confidence you can minimize that

inspire confidence you can minimize that

inspire confidence you can minimize that business risk that incumbents face by

business risk that incumbents face by

business risk that incumbents face by getting into the industry and then you

getting into the industry and then you

getting into the industry and then you give then you backtrack then you look at

give then you backtrack then you look at

give then you backtrack then you look at how do I make that technology happen

how do I make that technology happen

how do I make that technology happen guess what I am now able to specify very

guess what I am now able to specify very

guess what I am now able to specify very precisely exactly what kind of widget I

precisely exactly what kind of widget I

precisely exactly what kind of widget I need and exactly what it has to be able

need and exactly what it has to be able

need and exactly what it has to be able to do that’s important too because when

to do that’s important too because when

to do that’s important too because when I’m able to do that I’m able to reach

I’m able to do that I’m able to reach

I’m able to do that I’m able to reach out to the innovation ecosystem to the

out to the innovation ecosystem to the

out to the innovation ecosystem to the entrepreneurs to companies around the

entrepreneurs to companies around the

entrepreneurs to companies around the world and tell them I want something

world and tell them I want something

world and tell them I want something that does a B and C and I can do

that does a B and C and I can do

that does a B and C and I can do something like a reverse Kickstarter I

something like a reverse Kickstarter I

something like a reverse Kickstarter I can offer you a contingent purchase

can offer you a contingent purchase

can offer you a contingent purchase purchase offer so meaning the winner of

purchase offer so meaning the winner of

purchase offer so meaning the winner of my competition a startup or whoever

my competition a startup or whoever

my competition a startup or whoever would win a contract that says I will

would win a contract that says I will

would win a contract that says I will buy 20 million units from you at a

buy 20 million units from you at a

buy 20 million units from you at a certain price if you can do this and

certain price if you can do this and

certain price if you can do this and that really is amazing because it helps

that really is amazing because it helps

that really is amazing because it helps get startups or innovators to be working

get startups or innovators to be working

get startups or innovators to be working on problems to solve really pressing

on problems to solve really pressing

on problems to solve really pressing industry problems today it also provides

industry problems today it also provides

industry problems today it also provides market signals so that VCS come in and

market signals so that VCS come in and

market signals so that VCS come in and fund those startups because they see a

fund those startups because they see a

fund those startups because they see a market for the products the startups

market for the products the startups

market for the products the startups have the stakes have never been higher

have the stakes have never been higher

have the stakes have never been higher about 40% of the American GDP is in

about 40% of the American GDP is in

about 40% of the American GDP is in these infrastructure industries and they

these infrastructure industries and they

these infrastructure industries and they need to be updated but there is a huge

need to be updated but there is a huge

need to be updated but there is a huge opportunity here because we can take

opportunity here because we can take

opportunity here because we can take these legacy sectors and turn them into

these legacy sectors and turn them into

these legacy sectors and turn them into growth sectors driving the American

growth sectors driving the American

growth sectors driving the American economy

economy

economy and ultimately creating better

and ultimately creating better

and ultimately creating better infrastructure overall and better

infrastructure overall and better

infrastructure overall and better infrastructure is better for everybody

infrastructure is better for everybody

infrastructure is better for everybody thank you very much

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