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WMFAQ Ep. 2: How Our Top 10s Are Made, WM TV Show


hey mojo holics I’m your host Rebecca

hey mojo holics I’m your host Rebecca and in this second episode of watch mojo

and in this second episode of watch mojo

and in this second episode of watch mojo FAQ our CEO and executive producer

FAQ our CEO and executive producer

FAQ our CEO and executive producer ashcan Carver’s crucian and I answer

ashcan Carver’s crucian and I answer

ashcan Carver’s crucian and I answer questions that you guys sent in hey guys

questions that you guys sent in hey guys

questions that you guys sent in hey guys welcome to episode 2 of watch mojo FAQ

welcome to episode 2 of watch mojo FAQ

welcome to episode 2 of watch mojo FAQ ash I’d like to thank you for taking

ash I’d like to thank you for taking

ash I’d like to thank you for taking time out of your busy schedule as prime

time out of your busy schedule as prime

time out of your busy schedule as prime minister of Sweden oh yes I read that

minister of Sweden oh yes I read that

minister of Sweden oh yes I read that comment well the good news is at least

comment well the good news is at least

comment well the good news is at least we know who has the cooler shinier head

we know who has the cooler shinier head

we know who has the cooler shinier head I’m just happy you decide to come back

I’m just happy you decide to come back

I’m just happy you decide to come back for up so – considering someone thought

for up so – considering someone thought

for up so – considering someone thought we looked alike I guess if you didn’t

we looked alike I guess if you didn’t

we looked alike I guess if you didn’t read the comments none of that made

read the comments none of that made

read the comments none of that made sense so let’s get to it let’s get to

sense so let’s get to it let’s get to

sense so let’s get to it let’s get to this week’s questions right ok any big

this week’s questions right ok any big

this week’s questions right ok any big top level decisions regarding the app so

top level decisions regarding the app so

top level decisions regarding the app so the app I think the conclusion

the app I think the conclusion

the app I think the conclusion preliminary was that the majority of you

preliminary was that the majority of you

preliminary was that the majority of you want an app 91% said yes but most of you

want an app 91% said yes but most of you

want an app 91% said yes but most of you say nothing’s really broken either so

say nothing’s really broken either so

say nothing’s really broken either so we’re looking at the data we’re

we’re looking at the data we’re

we’re looking at the data we’re considering two courses of action I

considering two courses of action I

considering two courses of action I would say within three to four weeks

would say within three to four weeks

would say within three to four weeks we’re gonna come back present you those

we’re gonna come back present you those

we’re gonna come back present you those options you guys get to vote and then we

options you guys get to vote and then we

options you guys get to vote and then we proceed we did get a lot of questions

proceed we did get a lot of questions

proceed we did get a lot of questions I’d like to actually steal the mic and

I’d like to actually steal the mic and

I’d like to actually steal the mic and ask you your thoughts on two related

ask you your thoughts on two related

ask you your thoughts on two related questions one was which top 10 was the

questions one was which top 10 was the

questions one was which top 10 was the most debated and argued by staff at

most debated and argued by staff at

most debated and argued by staff at WatchMojo and the second one was are

WatchMojo and the second one was are

WatchMojo and the second one was are there any videos that we started making

there any videos that we started making

there any videos that we started making but then we stopped can you think of any

but then we stopped can you think of any

but then we stopped can you think of any yeah well anything politics history

yeah well anything politics history

yeah well anything politics history related that’s kind of controversial is

related that’s kind of controversial is

related that’s kind of controversial is definitely controversial in the office

definitely controversial in the office

definitely controversial in the office as well so we did dictators we did worst

as well so we did dictators we did worst

as well so we did dictators we did worst humans in history we did you know

humans in history we did you know

humans in history we did you know infamous mass shootings or school

infamous mass shootings or school

infamous mass shootings or school shootings so those were all really

shootings so those were all really

shootings so those were all really heavily debated and there are definitely

heavily debated and there are definitely

heavily debated and there are definitely contingents in the office that say we

contingents in the office that say we

contingents in the office that say we shouldn’t do them at all but we decided

shouldn’t do them at all but we decided

shouldn’t do them at all but we decided that it is beneficial in the in terms of

that it is beneficial in the in terms of

that it is beneficial in the in terms of that I adage you know

that I adage you know

that I adage you know those who don’t know their history are

those who don’t know their history are

those who don’t know their history are doomed to repeat it so but anyway the

doomed to repeat it so but anyway the

doomed to repeat it so but anyway the the main one that comes to mind is top

the main one that comes to mind is top

the main one that comes to mind is top 10 hate groups which we recently put out

10 hate groups which we recently put out

10 hate groups which we recently put out that one I started researching about a

that one I started researching about a

that one I started researching about a year ago and decided that it wasn’t

year ago and decided that it wasn’t

year ago and decided that it wasn’t doable in terms of how we do things it

doable in terms of how we do things it

doable in terms of how we do things it was just not worth it so we put it on

was just not worth it so we put it on

was just not worth it so we put it on the shelf then we brought it back off

the shelf then we brought it back off

the shelf then we brought it back off the shelf started debating it

the shelf started debating it

the shelf started debating it and came and asked you guys on what’s

and came and asked you guys on what’s

and came and asked you guys on what’s your mojo what you guys thought and we

your mojo what you guys thought and we

your mojo what you guys thought and we decided on an angle that we were all

decided on an angle that we were all

decided on an angle that we were all happy with comfortable with and we put

happy with comfortable with and we put

happy with comfortable with and we put that one out but it was definitely a

that one out but it was definitely a

that one out but it was definitely a process for that one for sure yeah as we

process for that one for sure yeah as we

process for that one for sure yeah as we say our videos are infotainment some of

say our videos are infotainment some of

say our videos are infotainment some of them are informational some of them are

them are informational some of them are

them are informational some of them are entertaining not all of them have to be

entertaining not all of them have to be

entertaining not all of them have to be both I think with the hate groups we

both I think with the hate groups we

both I think with the hate groups we were initially kind of for it then once

were initially kind of for it then once

were initially kind of for it then once we discussed it we were against it and

we discussed it we were against it and

we discussed it we were against it and then I personally changed my mind and

then I personally changed my mind and

then I personally changed my mind and finally greenlit it when I think you

finally greenlit it when I think you

finally greenlit it when I think you guys gave us an over overwhelming yes

guys gave us an over overwhelming yes

guys gave us an over overwhelming yes let’s do it so so there was another kind

let’s do it so so there was another kind

let’s do it so so there was another kind of related question how do you settle

of related question how do you settle

of related question how do you settle who’s right and then also king awesome

who’s right and then also king awesome

who’s right and then also king awesome 34 asks who decides the positioning and

34 asks who decides the positioning and

34 asks who decides the positioning and what’s on a top-10 let’s better not be

what’s on a top-10 let’s better not be

what’s on a top-10 let’s better not be insinuating it’s me I mean the reality

insinuating it’s me I mean the reality

insinuating it’s me I mean the reality is from day one when we decided to go

is from day one when we decided to go

is from day one when we decided to go big on lists I never wanted our list to

big on lists I never wanted our list to

big on lists I never wanted our list to be one person’s list

be one person’s list

be one person’s list I think our initial approach in

I think our initial approach in

I think our initial approach in researching was oftentimes one person

researching was oftentimes one person

researching was oftentimes one person did a lot of the heavy lifting so no

did a lot of the heavy lifting so no

did a lot of the heavy lifting so no matter how much they tried to make it

matter how much they tried to make it

matter how much they tried to make it objective there was that bias that could

objective there was that bias that could

objective there was that bias that could seep through very easily the lists were

seep through very easily the lists were

seep through very easily the lists were still very good but then we adjusted we

still very good but then we adjusted we

still very good but then we adjusted we introduced a suggestion tool which gives

introduced a suggestion tool which gives

introduced a suggestion tool which gives us a lot of data from you but then we

us a lot of data from you but then we

us a lot of data from you but then we also have our famous matrix which you

also have our famous matrix which you

also have our famous matrix which you know does take a look at are you ever

know does take a look at are you ever

know does take a look at are you ever gonna share the details of this famous

gonna share the details of this famous

gonna share the details of this famous matrix I think one day sure I mean it’s

matrix I think one day sure I mean it’s

matrix I think one day sure I mean it’s on rocket science but the matrix is just

on rocket science but the matrix is just

on rocket science but the matrix is just you know what we refer to as looking at

you know what we refer to as looking at

you know what we refer to as looking at previous lists and having a snapshot of

previous lists and having a snapshot of

previous lists and having a snapshot of you know the research what do others

you know the research what do others

you know the research what do others think about this and I think the beauty

think about this and I think the beauty

think about this and I think the beauty of it is it kind of balances the passion

of it is it kind of balances the passion

of it is it kind of balances the passion of feedback from the Mojo holics the

of feedback from the Mojo holics the

of feedback from the Mojo holics the offices feelings towards a list

offices feelings towards a list

offices feelings towards a list objective and subjective as well as what

objective and subjective as well as what

objective and subjective as well as what the research suggests right so that

the research suggests right so that

the research suggests right so that takes me to my next question by mrl 2007

takes me to my next question by mrl 2007

takes me to my next question by mrl 2007 in a top 10 if a suggestion gets the

in a top 10 if a suggestion gets the

in a top 10 if a suggestion gets the highest number of up votes is that

highest number of up votes is that

highest number of up votes is that necessarily the suggestion you list as

necessarily the suggestion you list as

necessarily the suggestion you list as number one and then just figure out

number one and then just figure out

number one and then just figure out something to say about why it’s number

something to say about why it’s number

something to say about why it’s number one believe it or not it’s actually rare

one believe it or not it’s actually rare

one believe it or not it’s actually rare that the number one on a suggestion list

that the number one on a suggestion list

that the number one on a suggestion list becomes the number one unless if the

becomes the number one unless if the

becomes the number one unless if the whole office kind of supports it but

whole office kind of supports it but

whole office kind of supports it but also the matrix the other previous lists

also the matrix the other previous lists

also the matrix the other previous lists also supported in fact once in a while I

also supported in fact once in a while I

also supported in fact once in a while I won’t mention which one but one list

won’t mention which one but one list

won’t mention which one but one list very recently that we discussed we went

very recently that we discussed we went

very recently that we discussed we went against that and it would know that

against that and it would know that

against that and it would know that everybody discussed the the debates and

everybody discussed the the debates and

everybody discussed the the debates and it made more sense to go with what

it made more sense to go with what

it made more sense to go with what should have like

should have like

should have like say the number two or what could have

say the number two or what could have

say the number two or what could have been number two we put that number one

been number two we put that number one

been number two we put that number one but I would say in a nutshell the Mojo

but I would say in a nutshell the Mojo

but I would say in a nutshell the Mojo holics are very passionate and vocal and

holics are very passionate and vocal and

holics are very passionate and vocal and we love that but those who really use

we love that but those who really use

we love that but those who really use the list of the suggestion tool a lot

the list of the suggestion tool a lot

the list of the suggestion tool a lot are a bit younger so what we do between

are a bit younger so what we do between

are a bit younger so what we do between the matrix the previous lists and the

the matrix the previous lists and the

the matrix the previous lists and the suggestion is balanced out for the age

suggestion is balanced out for the age

suggestion is balanced out for the age because we feel like our lists should be

because we feel like our lists should be

because we feel like our lists should be representative and if you’re a thirty

representative and if you’re a thirty

representative and if you’re a thirty year old or forty year old who wanders

year old or forty year old who wanders

year old or forty year old who wanders through the watch motional channel you

through the watch motional channel you

through the watch motional channel you shouldn’t be like ah this is clearly a

shouldn’t be like ah this is clearly a

shouldn’t be like ah this is clearly a channel for you know 18 or 16 or 14 or

channel for you know 18 or 16 or 14 or

channel for you know 18 or 16 or 14 or 20 year olds it should be pretty

20 year olds it should be pretty

20 year olds it should be pretty accurate the only time when I would say

accurate the only time when I would say

accurate the only time when I would say we definitely do adjust things is to

we definitely do adjust things is to

we definitely do adjust things is to take into consideration that our

take into consideration that our

take into consideration that our audience is heavily male so we have 80

audience is heavily male so we have 80

audience is heavily male so we have 80 to 90 percent men on our channel now we

to 90 percent men on our channel now we

to 90 percent men on our channel now we do 160 million views a month so the 10

do 160 million views a month so the 10

do 160 million views a month so the 10 to 20 percent female is 20 30 million

to 20 percent female is 20 30 million

to 20 percent female is 20 30 million views it’s a big number and on a future

views it’s a big number and on a future

views it’s a big number and on a future show we’ll discuss why we’re considering

show we’ll discuss why we’re considering

show we’ll discuss why we’re considering launching either a female channel or a

launching either a female channel or a

launching either a female channel or a series more geared towards the ladies on

series more geared towards the ladies on

series more geared towards the ladies on the watch module channel but that’s

the watch module channel but that’s

the watch module channel but that’s later so cool

later so cool

later so cool last one suggested by Leo Cortes if you

last one suggested by Leo Cortes if you

last one suggested by Leo Cortes if you had an offer for a TV show again like

had an offer for a TV show again like

had an offer for a TV show again like topics would you consider it so I’ve

topics would you consider it so I’ve

topics would you consider it so I’ve never discussed on YouTube

never discussed on YouTube

never discussed on YouTube either through video or in the comments

either through video or in the comments

either through video or in the comments who topics was for I did write an

who topics was for I did write an

who topics was for I did write an article about it and I may link it below

article about it and I may link it below

article about it and I may link it below the video for you guys to read if you’re

the video for you guys to read if you’re

the video for you guys to read if you’re interested but it was from Mark Cuban’s

interested but it was from Mark Cuban’s

interested but it was from Mark Cuban’s access so Mark Cuban we all know him

access so Mark Cuban we all know him

access so Mark Cuban we all know him great entrepreneur he’s a shark that the

great entrepreneur he’s a shark that the

great entrepreneur he’s a shark that the deal that we made for access made a lot

deal that we made for access made a lot

deal that we made for access made a lot of sense early on but then we decided to

of sense early on but then we decided to

of sense early on but then we decided to focus on YouTube and the Mojo holics and

focus on YouTube and the Mojo holics and

focus on YouTube and the Mojo holics and then you know we exploded and when push

then you know we exploded and when push

then you know we exploded and when push came to shove for us to renew and commit

came to shove for us to renew and commit

came to shove for us to renew and commit to a longer slate it did not make sense

to a longer slate it did not make sense

to a longer slate it did not make sense so we kind of picked you guys over Mark

so we kind of picked you guys over Mark

so we kind of picked you guys over Mark Cuban it’s not a bad thing you know that

Cuban it’s not a bad thing you know that

Cuban it’s not a bad thing you know that we’re saying there now last week I said

we’re saying there now last week I said

we’re saying there now last week I said I don’t believe we should have an app

I don’t believe we should have an app

I don’t believe we should have an app for the sake of having an app and I

for the sake of having an app and I

for the sake of having an app and I don’t think we should have a TV show for

don’t think we should have a TV show for

don’t think we should have a TV show for the sake of having a TV show so if we

the sake of having a TV show so if we

the sake of having a TV show so if we were to do a TV show that distracted us

were to do a TV show that distracted us

were to do a TV show that distracted us from you I would kill that idea it

from you I would kill that idea it

from you I would kill that idea it sounds very you know great and

sounds very you know great and

sounds very you know great and altruistic but I think that just that’s

altruistic but I think that just that’s

altruistic but I think that just that’s just common sense but if we did a show

just common sense but if we did a show

just common sense but if we did a show that could basically help us get more

that could basically help us get more

that could basically help us get more mojo holics and promote the YouTube

mojo holics and promote the YouTube

mojo holics and promote the YouTube community I’d be all over that but we’re

community I’d be all over that but we’re

community I’d be all over that but we’re doing a TV show for the sake of doing a

doing a TV show for the sake of doing a

doing a TV show for the sake of doing a TV show I’m not that interested now I

TV show I’m not that interested now I

TV show I’m not that interested now I actually have a last one for you so a

actually have a last one for you so a

actually have a last one for you so a couple of questions where will you bring

couple of questions where will you bring

couple of questions where will you bring back the Travel Channel by the way we

back the Travel Channel by the way we

back the Travel Channel by the way we have WatchMojo travel still available

have WatchMojo travel still available

have WatchMojo travel still available I mean we don’t publish that much on it

I mean we don’t publish that much on it

I mean we don’t publish that much on it will will you also be doing any of the

will will you also be doing any of the

will will you also be doing any of the cooking videos which you used to do so

cooking videos which you used to do so

cooking videos which you used to do so you’ve got a lot you’ve done cooking

you’ve got a lot you’ve done cooking

you’ve got a lot you’ve done cooking interviews how to’s is there like a

interviews how to’s is there like a

interviews how to’s is there like a specific video or style of videos that

specific video or style of videos that

specific video or style of videos that you prefer so I’m one of those people

you prefer so I’m one of those people

you prefer so I’m one of those people that can’t pick favorites but so I liked

that can’t pick favorites but so I liked

that can’t pick favorites but so I liked everything the cooking videos were a lot

everything the cooking videos were a lot

everything the cooking videos were a lot of fun because I got to eat food and got

of fun because I got to eat food and got

of fun because I got to eat food and got to make food and I like to cook so that

to make food and I like to cook so that

to make food and I like to cook so that was fun and it made me really popular

was fun and it made me really popular

was fun and it made me really popular with my co-workers but they were also

with my co-workers but they were also

with my co-workers but they were also kind of stressful because some of them

kind of stressful because some of them

kind of stressful because some of them didn’t go great and that was a little

didn’t go great and that was a little

didn’t go great and that was a little stressful the travel videos it was

stressful the travel videos it was

stressful the travel videos it was always really interesting to learn about

always really interesting to learn about

always really interesting to learn about places that I’ve never been so you know

places that I’ve never been so you know

places that I’ve never been so you know that was a blast except for you know

that was a blast except for you know

that was a blast except for you know those times where it’s the middle of

those times where it’s the middle of

those times where it’s the middle of winter and I’m just like I want to go to

winter and I’m just like I want to go to

winter and I’m just like I want to go to a beach it boxing is obviously something

a beach it boxing is obviously something

a beach it boxing is obviously something I would never do well it’s not obviously

I would never do well it’s not obviously

I would never do well it’s not obviously but something I’d never do outside of

but something I’d never do outside of

but something I’d never do outside of work otherwise so that was a fun

work otherwise so that was a fun

work otherwise so that was a fun opportunity anything like that trapeze

opportunity anything like that trapeze

opportunity anything like that trapeze I’ve done which was also something I you

I’ve done which was also something I you

I’ve done which was also something I you know they’re searching all these things

know they’re searching all these things

know they’re searching all these things that I know that’s what I’m a little bit

that I know that’s what I’m a little bit

that I know that’s what I’m a little bit stressed out about the trapeze one it

stressed out about the trapeze one it

stressed out about the trapeze one it was I was sore for a month fact anyway

was I was sore for a month fact anyway

was I was sore for a month fact anyway basically the point is I like everything

basically the point is I like everything

basically the point is I like everything the interviews it’s I love meeting new

the interviews it’s I love meeting new

the interviews it’s I love meeting new people so it’s really fun to just meet

people so it’s really fun to just meet

people so it’s really fun to just meet these people and then be able to say hey

these people and then be able to say hey

these people and then be able to say hey I interviewed them when I hear their

I interviewed them when I hear their

I interviewed them when I hear their song on the radio now just to give you

song on the radio now just to give you

song on the radio now just to give you the flip side one of the reasons why we

the flip side one of the reasons why we

the flip side one of the reasons why we don’t do those videos as often is or

don’t do those videos as often is or

don’t do those videos as often is or anymore it’s because you know we used to

anymore it’s because you know we used to

anymore it’s because you know we used to hear from you early on and it took us

hear from you early on and it took us

hear from you early on and it took us six seven years to reach 100,000 subs

six seven years to reach 100,000 subs

six seven years to reach 100,000 subs and then we grew in one year from

and then we grew in one year from

and then we grew in one year from 100,000 subs to a million and in the

100,000 subs to a million and in the

100,000 subs to a million and in the last six eight months we’ve gone from 1

last six eight months we’ve gone from 1

last six eight months we’ve gone from 1 million subs to almost 5 million

million subs to almost 5 million

million subs to almost 5 million subscribers and the reason was you guys

subscribers and the reason was you guys

subscribers and the reason was you guys would say listen we don’t know what to

would say listen we don’t know what to

would say listen we don’t know what to get your videos are interesting but one

get your videos are interesting but one

get your videos are interesting but one day you’re doing a cooking show the next

day you’re doing a cooking show the next

day you’re doing a cooking show the next day it’s a travel video and the day

day it’s a travel video and the day

day it’s a travel video and the day after it’s a music video it’s confusing

after it’s a music video it’s confusing

after it’s a music video it’s confusing so we just decided to make a bet on top

so we just decided to make a bet on top

so we just decided to make a bet on top 10 lists largely versus origins on pop

10 lists largely versus origins on pop

10 lists largely versus origins on pop culture topics and and it’s paid off so

culture topics and and it’s paid off so

culture topics and and it’s paid off so before we wrap up just a couple of

before we wrap up just a couple of

before we wrap up just a couple of housekeeping items one is we take great

housekeeping items one is we take great

housekeeping items one is we take great pride in doing you know have you metal

pride in doing you know have you metal

pride in doing you know have you metal videos country videos techno videos rap

videos country videos techno videos rap

videos country videos techno videos rap videos if you see a video you don’t like

videos if you see a video you don’t like

videos if you see a video you don’t like make sure you want to click on it to

make sure you want to click on it to

make sure you want to click on it to learn and maybe you know discover a new

learn and maybe you know discover a new

learn and maybe you know discover a new genre that’s great you could also then

genre that’s great you could also then

genre that’s great you could also then use the suggestion tool and even email

use the suggestion tool and even email

use the suggestion tool and even email us to say listen why are you doing so

us to say listen why are you doing so

us to say listen why are you doing so many lists on this why don’t you do more

many lists on this why don’t you do more

many lists on this why don’t you do more on something

on something

on something but what we don’t want you guys to do is

but what we don’t want you guys to do is

but what we don’t want you guys to do is go on those comment sections and just

go on those comment sections and just

go on those comment sections and just start using profanity and insulting one

start using profanity and insulting one

start using profanity and insulting one another I think for us we’ve always said

another I think for us we’ve always said

another I think for us we’ve always said watch mortals kind of like a restaurant

watch mortals kind of like a restaurant

watch mortals kind of like a restaurant everybody’s welcome everyone’s a patron

everybody’s welcome everyone’s a patron

everybody’s welcome everyone’s a patron but if you start to disrespect someone

but if you start to disrespect someone

but if you start to disrespect someone else and use profanity we’ll throw you

else and use profanity we’ll throw you

else and use profanity we’ll throw you out of the restaurant will ban you which

out of the restaurant will ban you which

out of the restaurant will ban you which we don’t really want to do so please try

we don’t really want to do so please try

we don’t really want to do so please try to keep it clean it makes our jobs a lot

to keep it clean it makes our jobs a lot

to keep it clean it makes our jobs a lot more fun and whatnot and then the last

more fun and whatnot and then the last

more fun and whatnot and then the last point is so next week I will be off

point is so next week I will be off

point is so next week I will be off we’re gonna start bringing on new people

we’re gonna start bringing on new people

we’re gonna start bringing on new people I will come back because you guys are

I will come back because you guys are

I will come back because you guys are asking a lot of questions but next week

asking a lot of questions but next week

asking a lot of questions but next week we’ll have ke Jian who is one of our

we’ll have ke Jian who is one of our

we’ll have ke Jian who is one of our community managers and one of the many

community managers and one of the many

community managers and one of the many people who also answers to some of your

people who also answers to some of your

people who also answers to some of your comments on YouTube so just for fun

comments on YouTube so just for fun

comments on YouTube so just for fun whoever can guess what kg stands for and

whoever can guess what kg stands for and

whoever can guess what kg stands for and I know it’s not Kevin Garnett but

I know it’s not Kevin Garnett but

I know it’s not Kevin Garnett but whoever can imagine or guess what the

whoever can imagine or guess what the

whoever can imagine or guess what the best not guessed correctly because some

best not guessed correctly because some

best not guessed correctly because some of you know but whoever can give us the

of you know but whoever can give us the

of you know but whoever can give us the best funny witty guess of what K G

best funny witty guess of what K G

best funny witty guess of what K G stands for will win a free watch lentil

stands for will win a free watch lentil

stands for will win a free watch lentil t-shirt thank you very much thank you

t-shirt thank you very much thank you

t-shirt thank you very much thank you for watching thanks for watching watch

for watching thanks for watching watch

for watching thanks for watching watch mojo faq tune in again next week and

mojo faq tune in again next week and

mojo faq tune in again next week and tell us what you think

”

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