you’re about to discover a very important topic a topic that could
important topic a topic that could
important topic a topic that could literally make or break your ability to
literally make or break your ability to
literally make or break your ability to communicate effectively in the 21st
communicate effectively in the 21st
communicate effectively in the 21st century
century
century what is that emoji now some of you might
what is that emoji now some of you might
what is that emoji now some of you might be feeling like this or like that but
be feeling like this or like that but
be feeling like this or like that but this is a topic that I’m going to
this is a topic that I’m going to
this is a topic that I’m going to convince you emojis are perhaps the most
convince you emojis are perhaps the most
convince you emojis are perhaps the most significant advancement in human
significant advancement in human
significant advancement in human communications as we know it but first
communications as we know it but first
communications as we know it but first let’s take a look back at the evolution
let’s take a look back at the evolution
let’s take a look back at the evolution of human communications of course there
of human communications of course there
of human communications of course there was verbal language that developed long
was verbal language that developed long
was verbal language that developed long before we could document it but then
before we could document it but then
before we could document it but then came the first revolution the invention
came the first revolution the invention
came the first revolution the invention of the pictograph now the pictograph
of the pictograph now the pictograph
of the pictograph now the pictograph marked the beginning of written language
marked the beginning of written language
marked the beginning of written language but because these writings were in stone
but because these writings were in stone
but because these writings were in stone they were in mobile so that led to the
they were in mobile so that led to the
they were in mobile so that led to the second revolution the invention of the
second revolution the invention of the
second revolution the invention of the printing press and paper and this was
printing press and paper and this was
printing press and paper and this was great because we could now transport a
great because we could now transport a
great because we could now transport a message from one place to the next
message from one place to the next
message from one place to the next without actually being there but then
without actually being there but then
without actually being there but then came the third revolution the invention
came the third revolution the invention
came the third revolution the invention of computer mediated communications are
of computer mediated communications are
of computer mediated communications are what some of you might call the
what some of you might call the
what some of you might call the assassination of American literacy as we
assassination of American literacy as we
assassination of American literacy as we know it but this was incredible because
know it but this was incredible because
know it but this was incredible because for the first time we could communicate
for the first time we could communicate
for the first time we could communicate with anyone virtually anywhere just by
with anyone virtually anywhere just by
with anyone virtually anywhere just by accessing a computer or a phone or
accessing a computer or a phone or
accessing a computer or a phone or mobile device however there was one
mobile device however there was one
mobile device however there was one problem with this latest revolution it
problem with this latest revolution it
problem with this latest revolution it was the first one that was actually
was the first one that was actually
was the first one that was actually replacing face-to-face communications
replacing face-to-face communications
replacing face-to-face communications and that would be okay except
and that would be okay except
and that would be okay except face-to-face communications has always
face-to-face communications has always
face-to-face communications has always been emotional and computer mediated
been emotional and computer mediated
been emotional and computer mediated communications is not now I’m sure
communications is not now I’m sure
communications is not now I’m sure you’re saying well great but like we all
you’re saying well great but like we all
you’re saying well great but like we all know what effective communication is
know what effective communication is
know what effective communication is right it’s not just what you say but
right it’s not just what you say but
right it’s not just what you say but right because it takes more than just
right because it takes more than just
right because it takes more than just words and information for us to develop
words and information for us to develop
words and information for us to develop and maintain relationships
and maintain relationships
and maintain relationships there’s a well-known and often cited
there’s a well-known and often cited
there’s a well-known and often cited psychologist by the name of Albert
psychologist by the name of Albert
psychologist by the name of Albert Mehrabian who did a fabulous study huge
Mehrabian who did a fabulous study huge
Mehrabian who did a fabulous study huge study everyone loved it big Lee and he
study everyone loved it big Lee and he
study everyone loved it big Lee and he discovered that only 7% of effective
discovered that only 7% of effective
discovered that only 7% of effective communication is verbal meaning the
communication is verbal meaning the
communication is verbal meaning the words that we’re saying and 38% is vocal
words that we’re saying and 38% is vocal
words that we’re saying and 38% is vocal meaning our tone of voice and how we say
meaning our tone of voice and how we say
meaning our tone of voice and how we say what we say and 55% is nonverbal meaning
what we say and 55% is nonverbal meaning
what we say and 55% is nonverbal meaning just our body language so that means
just our body language so that means
just our body language so that means when we’re texting literally 93% of our
when we’re texting literally 93% of our
when we’re texting literally 93% of our communicative skills are negated now I’m
communicative skills are negated now I’m
communicative skills are negated now I’m sure some of the significant others out
sure some of the significant others out
sure some of the significant others out there saying great let’s just keep it
there saying great let’s just keep it
there saying great let’s just keep it this way but this is actually a big
this way but this is actually a big
this way but this is actually a big problem I’m going to take a quick poll
problem I’m going to take a quick poll
problem I’m going to take a quick poll how many of you would say that you send
how many of you would say that you send
how many of you would say that you send more text messages than you do making
more text messages than you do making
more text messages than you do making phone calls if you need to communicate
phone calls if you need to communicate
phone calls if you need to communicate something right because this is the
something right because this is the
something right because this is the world that we now live in and according
world that we now live in and according
world that we now live in and according to a 2014 Gallup poll text messages now
to a 2014 Gallup poll text messages now
to a 2014 Gallup poll text messages now exceed phone conversations as a dominant
exceed phone conversations as a dominant
exceed phone conversations as a dominant form of communication for Americans
form of communication for Americans
form of communication for Americans under the age of 50 reaching nearly 60%
under the age of 50 reaching nearly 60%
under the age of 50 reaching nearly 60% for some age groups of all the
for some age groups of all the
for some age groups of all the communicating that we’re doing we’re
communicating that we’re doing we’re
communicating that we’re doing we’re doing over some form of texts now I’m
doing over some form of texts now I’m
doing over some form of texts now I’m sure we can all relate to the difficulty
sure we can all relate to the difficulty
sure we can all relate to the difficulty of communicating emotions over text
of communicating emotions over text
of communicating emotions over text messages or simply being misunderstood
messages or simply being misunderstood
messages or simply being misunderstood or getting that email reply that really
or getting that email reply that really
or getting that email reply that really wasn’t warranted based on the intent of
wasn’t warranted based on the intent of
wasn’t warranted based on the intent of your original message so what has
your original message so what has
your original message so what has technology done to respond to this need
technology done to respond to this need
technology done to respond to this need to restore social intimacy and emotions
to restore social intimacy and emotions
to restore social intimacy and emotions back to our everyday communications now
back to our everyday communications now
back to our everyday communications now I’m sure we’re all used to
I’m sure we’re all used to
I’m sure we’re all used to you know FaceTime and Google Hangouts
you know FaceTime and Google Hangouts
you know FaceTime and Google Hangouts right and Skype and this allows us to
right and Skype and this allows us to
right and Skype and this allows us to see each other when we’re talking on the
see each other when we’re talking on the
see each other when we’re talking on the phone but just like I said phone
phone but just like I said phone
phone but just like I said phone conversations are quickly going out of
conversations are quickly going out of
conversations are quickly going out of style so there’s that
style so there’s that
style so there’s that then we’ve got Apple’s digital touch
then we’ve got Apple’s digital touch
then we’ve got Apple’s digital touch features and this is cool because we can
features and this is cool because we can
features and this is cool because we can send our heart rate or doodle a message
send our heart rate or doodle a message
send our heart rate or doodle a message or even tap tap someone on the wrist
or even tap tap someone on the wrist
or even tap tap someone on the wrist when they have an alpha watch now that
when they have an alpha watch now that
when they have an alpha watch now that restores some
restores some
restores some social intimacy right but then we also
social intimacy right but then we also
social intimacy right but then we also have apples I a message effects and
have apples I a message effects and
have apples I a message effects and these are super cool because you can
these are super cool because you can
these are super cool because you can send balloons and confetti and even slam
send balloons and confetti and even slam
send balloons and confetti and even slam down a text message on someone’s
down a text message on someone’s
down a text message on someone’s iMessage interface that’s my favorite
iMessage interface that’s my favorite
iMessage interface that’s my favorite but if you haven’t accessed these please
but if you haven’t accessed these please
but if you haven’t accessed these please do they’re worth like 10 cool points
do they’re worth like 10 cool points
do they’re worth like 10 cool points every time you send one but while all of
every time you send one but while all of
every time you send one but while all of these are great and they are perhaps the
these are great and they are perhaps the
these are great and they are perhaps the most significant advancement in
most significant advancement in
most significant advancement in restoring social intimacy back to our
restoring social intimacy back to our
restoring social intimacy back to our everyday communications is emoji now
everyday communications is emoji now
everyday communications is emoji now where did emoji come from I’m glad you
where did emoji come from I’m glad you
where did emoji come from I’m glad you asked an employee at a Japanese telecom
asked an employee at a Japanese telecom
asked an employee at a Japanese telecom company back in the 1990’s came up with
company back in the 1990’s came up with
company back in the 1990’s came up with a brilliant idea to add simplistic
a brilliant idea to add simplistic
a brilliant idea to add simplistic cartoon images to their paging interface
cartoon images to their paging interface
cartoon images to their paging interface and this was a way that they could
and this was a way that they could
and this was a way that they could compete in the market and attract more
compete in the market and attract more
compete in the market and attract more teenagers well this was so successful
teenagers well this was so successful
teenagers well this was so successful that not only did the Japanese telecom
that not only did the Japanese telecom
that not only did the Japanese telecom adopt it but when Apple came out with
adopt it but when Apple came out with
adopt it but when Apple came out with the first iPhone back in 2007 they
the first iPhone back in 2007 they
the first iPhone back in 2007 they decided to incorporate a hidden keyboard
decided to incorporate a hidden keyboard
decided to incorporate a hidden keyboard for emoji just to break into the
for emoji just to break into the
for emoji just to break into the Japanese market now how many of you can
Japanese market now how many of you can
Japanese market now how many of you can remember having to download that
remember having to download that
remember having to download that Japanese language app right just to
Japanese language app right just to
Japanese language app right just to unlock your emoji keyboard anybody
unlock your emoji keyboard anybody
unlock your emoji keyboard anybody remember that
remember that
remember that well that’s because Apple never really
well that’s because Apple never really
well that’s because Apple never really intended for us to find it but of course
intended for us to find it but of course
intended for us to find it but of course we did and emoji was well on his way to
we did and emoji was well on his way to
we did and emoji was well on his way to becoming the fastest growing language in
becoming the fastest growing language in
becoming the fastest growing language in history now by 2015
history now by 2015
history now by 2015 74% of Americans were using emojis
74% of Americans were using emojis
74% of Americans were using emojis sending an average of 96 emojis and
sending an average of 96 emojis and
sending an average of 96 emojis and stickers per day now believe it or not
stickers per day now believe it or not
stickers per day now believe it or not this cultural and social shift in the
this cultural and social shift in the
this cultural and social shift in the way that we communicate and this new use
way that we communicate and this new use
way that we communicate and this new use of emoji has been the subject of real
of emoji has been the subject of real
of emoji has been the subject of real scientific research because somebody has
scientific research because somebody has
scientific research because somebody has some time on their hands clearly just
some time on their hands clearly just
some time on their hands clearly just kidding I’m one of those people and and
kidding I’m one of those people and and
kidding I’m one of those people and and what has been found is that not only are
what has been found is that not only are
what has been found is that not only are emojis becoming a part of our everyday
emojis becoming a part of our everyday
emojis becoming a part of our everyday vernacular they’re starting to fill the
vernacular they’re starting to fill the
vernacular they’re starting to fill the gap left by facial expressions so
gap left by facial expressions so
gap left by facial expressions so there’s a study that was published in
there’s a study that was published in
there’s a study that was published in the journal of social neuroscience and
the journal of social neuroscience and
the journal of social neuroscience and dr. Owen Church found that when we look
dr. Owen Church found that when we look
dr. Owen Church found that when we look at a smiley face on a screen
at a smiley face on a screen
at a smiley face on a screen the same parts of our brain are
the same parts of our brain are
the same parts of our brain are activated is when we look at a real
activated is when we look at a real
activated is when we look at a real human face not only that humans are now
human face not only that humans are now
human face not only that humans are now having facial mimicry responses to emoji
having facial mimicry responses to emoji
having facial mimicry responses to emoji like you see up here and lastly he found
like you see up here and lastly he found
like you see up here and lastly he found that our mood now
that our mood now
that our mood now changes to match the emotion of an emoji
changes to match the emotion of an emoji
changes to match the emotion of an emoji that we’re sending or receiving I think
that we’re sending or receiving I think
that we’re sending or receiving I think about that that means that our brains
about that that means that our brains
about that that means that our brains are now processing emoji as emotional
are now processing emoji as emotional
are now processing emoji as emotional communication and not words and what’s
communication and not words and what’s
communication and not words and what’s even more interesting is that we were
even more interesting is that we were
even more interesting is that we were not born with digital communication
not born with digital communication
not born with digital communication skills right that means that emoji is
skills right that means that emoji is
skills right that means that emoji is actually creating a new brain pattern
actually creating a new brain pattern
actually creating a new brain pattern within us and doing the same thing that
within us and doing the same thing that
within us and doing the same thing that tone of voice and gestures do in our
tone of voice and gestures do in our
tone of voice and gestures do in our face-to-face communications anybody else
face-to-face communications anybody else
face-to-face communications anybody else feel like this I mean I was going to do
feel like this I mean I was going to do
feel like this I mean I was going to do a mic drop right there but I have this
a mic drop right there but I have this
a mic drop right there but I have this so I can’t but this is really
so I can’t but this is really
so I can’t but this is really interesting so what’s next in this
interesting so what’s next in this
interesting so what’s next in this evolution of human communication in this
evolution of human communication in this
evolution of human communication in this new language of emoji well diversity and
new language of emoji well diversity and
new language of emoji well diversity and inclusion of course because it’s not
inclusion of course because it’s not
inclusion of course because it’s not enough that we can communicate emotions
enough that we can communicate emotions
enough that we can communicate emotions like happy and sad and mad right we need
like happy and sad and mad right we need
like happy and sad and mad right we need to be able to communicate those emotions
to be able to communicate those emotions
to be able to communicate those emotions with the same social and cultural
with the same social and cultural
with the same social and cultural references that we have available to us
references that we have available to us
references that we have available to us in our day to day communications so for
in our day to day communications so for
in our day to day communications so for example your friend texts you says oh my
example your friend texts you says oh my
example your friend texts you says oh my god I got the job I’m so excited for
god I got the job I’m so excited for
god I got the job I’m so excited for some people your response might look
some people your response might look
some people your response might look like this yes right and for others it
like this yes right and for others it
like this yes right and for others it might be this right but see I grew up in
might be this right but see I grew up in
might be this right but see I grew up in the church culture a little animated so
the church culture a little animated so
the church culture a little animated so my response would be this
and that’s why my co-founders and I
and that’s why my co-founders and I created bode cons because we wanted to
created bode cons because we wanted to
created bode cons because we wanted to restore that social intimacy and that
restore that social intimacy and that
restore that social intimacy and that that fun personality back to our
that fun personality back to our
that fun personality back to our everyday communications all right here’s
everyday communications all right here’s
everyday communications all right here’s another example say you’re saying
another example say you’re saying
another example say you’re saying goodbye to your colleagues you’re going
goodbye to your colleagues you’re going
goodbye to your colleagues you’re going off on to a new adventure and you’re
off on to a new adventure and you’re
off on to a new adventure and you’re leaving your job depending on your
leaving your job depending on your
leaving your job depending on your experience you might want to send
experience you might want to send
experience you might want to send something like this right for others you
something like this right for others you
something like this right for others you might feel this way that might help but
might feel this way that might help but
might feel this way that might help but when I love my job back in October to go
when I love my job back in October to go
when I love my job back in October to go and pursue entrepreneurship full-time I
and pursue entrepreneurship full-time I
and pursue entrepreneurship full-time I got the nerve to send this okay and
that’s because I had one opportunity to
that’s because I had one opportunity to leave a lasting impression and to show
leave a lasting impression and to show
leave a lasting impression and to show how I felt to the colleagues that I
how I felt to the colleagues that I
how I felt to the colleagues that I would miss so much so believe it or not
would miss so much so believe it or not
would miss so much so believe it or not guys we really have stumbled upon a
guys we really have stumbled upon a
guys we really have stumbled upon a whole new way to communicate in the
whole new way to communicate in the
whole new way to communicate in the digital age and while emojis and text
digital age and while emojis and text
digital age and while emojis and text messaging will never replace the old way
messaging will never replace the old way
messaging will never replace the old way these little surrogate faces are going
these little surrogate faces are going
these little surrogate faces are going to help us to communicate more
to help us to communicate more
to help us to communicate more effectively so what is all of this about
effectively so what is all of this about
effectively so what is all of this about and why am I even here talking about it
and why am I even here talking about it
and why am I even here talking about it like what’s the takeaway the next time
like what’s the takeaway the next time
like what’s the takeaway the next time you see an emoji I don’t want you to
you see an emoji I don’t want you to
you see an emoji I don’t want you to dismiss it as some infantile cartoon I
dismiss it as some infantile cartoon I
dismiss it as some infantile cartoon I want you to embrace the emoji I want you
want you to embrace the emoji I want you
want you to embrace the emoji I want you to become the emoji I want you to learn
to become the emoji I want you to learn
to become the emoji I want you to learn to express yourself through the emoji
to express yourself through the emoji
to express yourself through the emoji because they really are the language of
because they really are the language of
because they really are the language of the future thank you
the future thank you
the future thank you [Applause]
[Music]
[Music] you
you
you [Music]
”
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