what are the motivations
when I started was the question of
Do’s and Don’ts
necessarily the object by which
I ended up working the area or segment
of education
but gradually because sometimes for more
planning to put the world
is pulling a little
to our initiatives.
I started my business colleagues
faculty that many participated with me
of the junior company movement and
was stopped by a mutual friend
of a colleague who was part of this group
in the technological incubator of santa
maria but before that with this arises
willingness to undertake for me what I wanted
being an executive was the role of the company
instigating this whole process
but it all happened in a moment of
socializing in socialization
famous city park in the
moment there was a company that did not
had business had nothing to do with
education had no idea that this would
very serious business and that
today we directly affect our
job
almost a million and a half people in the
Brazil then what are the motivations
sometimes they are not explicit
they are implicit but the important
It’s something that moves you, it’s happiness .
to do self-actualize and this makes me
to work hard every day without having
no repentance of the things that the
We have to make a lot of effort.
outsized sometimes have to do
any connection as I’m going to
education there is a
by the companies there in 2004 where
The internet in Brazil is still very
incipient but companies already
began to have a demand for
to train professionals is to use
technology to reduce costs for
faster and more effective and
do you imagine that in 2004 when I
I started one year before that first
photo anne nobody used the cell phone
I created in my company
with my colleagues solutions to
distance training that does not
had an associated mobile device
I remember that we made the first
the first
development for large companies
Pharmaceutical is still in the palm still
Adan rebel who did not think of
smartphones
some very rudimentary solutions
but was already used to train
sellers are dispersed geographically
There, through these wanderings of life, I am
connected a large business group
which acquires our company born in
santa maria and we start to look
more to the world of teaching already
worked with education and education
we still work hard with the
but our heart is today.
help educational institutions to
delivering a better
teaching and learning where we can
have a financial return
obviously as a teacher he spoke more than
at the same time we can deliver
this with quality providing something
different and then I look at this world
of technology
And you all here have cell phones.
the world is increasingly mobile and
education too
now we live in a transition
that it is from worlds that there will be a
convergence in the
So, as
how to work with the student who has a
extractor
formerly it was parallel conversation now
the cell phone how to make it supportive role
and active in this process
so the student has a need
We have a goal, too.
have the goal is just to rethink
when we were in that moment or
Many times when we come back to
this moment we suffer from the same
questions
I try had with a group of senior
executives
I being part of this and stefan
formal education process
one day we had the same problem
where we as students used cell phones
full time to the process
teaching was not something that the
teachers will work and technology
part of that teaching was online
before
after a face-to-face
campus in the week was back online
again and worked in groups
remotely and then returned to
finish in person
so will the teaching of the future be a
convergence between the two and not one or
another and there I look a little bit
We do what we see of
Today the agile winter trend in my
position with educational institutions
from Brazil and the world
the technology company that people
flame of téchiné flame market
affectionately and I see things
very interesting being made
I see local companies for example
a very interesting Gaucho company and
It saves me what is having already had
investment to become a company
most companies are working with
adaptive learning as a geek and we
also developing various things
making partnerships bringing local things
bringing partner
international and all this is
coexisting within those issues that
I put here customization will
be the first theme I’m going to talk about
what ‘s that
business to be interesting this
I learned in this evolution between
entrepreneur here in santa maria where
people worked hard on the
service
I learned a lot in this process of
acquisition, I spent
where I saw what business he needs
have scale
only that the scale often takes the
your client’s identity in this case
how to create a model that allows
customization and scale at the same time and
people breaking their heads to help
institutions do
distance education we have arrived
in a model that we can
coexist is these two worlds and today the
people in this model that we launched
two years ago we already have
almost 70 educational institutions and 200
thousand students using solutions that co
exist between living digital content
and that of a student who is changing
much the way you interact with a
content that the teaching process
learning is that I show you the
people do that which is an idea of a
lego connect diverse content
sources
but allowing the educational institution
have the flexibility that sometimes a
large group has the investment power
and she does not have
and so she can do and
especially not to forget the role of the
methodology professor bring
innovative methodologies by connecting
these solutions by allowing the
people really do have a
experience that makes the difference in
student life and we did research that
prove
that a hybrid model of teaching living
technology with the world face to face
they are more effective than a model
purely
whether that generates more
student learning and therefore is a
way we have to incorporate into the
our day to day
We have seen the researches
prove that more and more I see
institutions going this way and
repeating a case of success that other
already walked, just think how to do
be careful but take initiative
can not think that the new will
block and adaptive learning today
technology allows us to create models
interaction 1 where I directed the
student in what is more fragile
then for example with this
preparatory promenade that examination
evaluates students at the end of their
higher
we create a form of power
direct the student to their
weaknesses and he develops those
abilities where he has is but greater
lack of development and this allows
to run a teaching institution to solve
problems of your daily life but also
it’s because this is going to be an accreditation
of the Ministry of Education resolved
effective student problem to learn
so this is not just for the
purpose is collective uses in the process
teaching learning throughout the course
this gives flexibility
this gives autonomy and independence
teacher to better conduct his / her process
Maria is at federal level
federal university and I felt it
skin
arrive in such a group and can
identify any needs of the student
Rafael any lack of the student
when I have you when you have technology
to study inter- scale
much bigger
just know how to use and the student who feels
benefited from this will also
appreciate
he values the teacher who knows how to use
technology because he as a user lives
this world and often now when
I see teachers entering this
world of technology n own
they see the value that this makes
your life better and how screen engaging
why simply play technology
it’s a problem it has to be played
with method planning because
if messi not simply criciúma
one retakes a replica of the problems
class time without socialization and
without the proximity without the heat of the
classroom education
now there are tools for
what we see in gaza generating and
placing at the disposal of
institutions that are things
out there that allow
institutions to students to do this
way to engage the student only
This has to be worked on by a teacher.
to let him know use the
for example there are resources that
chin is a human being is he he
works with stimuli he is
competitive in nature for example
when we created this solution to
swim preparatory enade
we put the ranking is
incentive through reward and this
generated a very interesting mechanism
that we are taking to other
solutions we are creating
which generates engagement and
natural engagement
the students this is what I call using the
technology in our favor
and today looking at the role of
teaching institution in the interaction
with the teacher and student
there is drunkenness the technology is
there and it allows you to make
analysis of what is working and
of what is going wrong
it is obvious that information is and data
for analysis without purpose or
simply sits on top of these
numbers does not serve for anything that has
take action an action with it
tired of seeing some examples where
the institution teachers have
information at your fingertips.
and do not take attitude and like everything in life
here are some examples that
tools that exist in the market
there are several allow to analyze the
performance of students and to attack
specific shortcomings and direct
better the teacher’s work is that the
work that started here in santa
Maria, that today we interact with
billion but about a million and a half
of students in Brazil of things that were
created here and this has room for
other companies to exploit in various
issues related to the
teaching and learning that have not been
well-resolved because it is an ecosystem
very rich
Brazil has a lot to educate is
a country with influenza and very educational
large and has plenty of room for this
we in the company where we are
work and who was arrested was
got the gsi that comes here in santa
Maria
we see opportunity for many
But it’s a very rich market.
because it gives you purpose
and at the same time gives you a
remuneration will have money that everyone
we here as Professor Eduard says
we also look for what I
I would like to conclude is that education
each time I die more mobile there
stay
there is a world to be explored and within
by entrepreneurs who want to seek
solutions through a teaching process
more effective learning to the world that
starting recipe this is to the panorama
what we built in this process
all
I’m very proud to be able to leave.
from santa maria created this
company in santa maria and today they are
part of this ecosystem that influences
almost a million and a half students in the
Brazil through hundreds of
institutions and I wanted to leave a
message to finalize and neither does the boy
there he said that he has one is great he
admire steve jobbs a lot unfortunately
he is no longer here but everything
he and left legacy still impacts
a lot of people that is the question of
keep
thirsty in the will to make the
willingness to perform because what
truth is what moves us every day
but also does not take everything much to
serious in the sense that it is literal
team has to enjoy life gives
laugh
This is it, you have to have a bit of
ingenuity because if not life much to
Really
end up hurting leaving us too much
hard
so my message here with Steve
jobs is to enjoy life and do something
let your mark
in this world, thank you
[Applause]
[Music]
”
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