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Size really matters | Stephen Ward-Smith | TEDxMalvern


[Music]

[Music] Oh

I guess I’m amateur gist I measure the

I guess I’m amateur gist I measure the size of things because size affects so

size of things because size affects so

size of things because size affects so many things that you’ll come across in

many things that you’ll come across in

many things that you’ll come across in your daily walk of life and that’s some

your daily walk of life and that’s some

your daily walk of life and that’s some of the examples I wanted to really

of the examples I wanted to really

of the examples I wanted to really enthusiam for kind of deodorant – a cup

enthusiam for kind of deodorant – a cup

enthusiam for kind of deodorant – a cup of coffee it’s been designed to be the

of coffee it’s been designed to be the

of coffee it’s been designed to be the way you want it and a lot of that is

way you want it and a lot of that is

way you want it and a lot of that is down to the properties of the particles

down to the properties of the particles

down to the properties of the particles that are in these actual systems so it’s

that are in these actual systems so it’s

that are in these actual systems so it’s really how formulations science impacts

really how formulations science impacts

really how formulations science impacts your life to start with we’re going to

your life to start with we’re going to

your life to start with we’re going to be talking about particles really it’s

be talking about particles really it’s

be talking about particles really it’s worth thinking what is a particle it’s

worth thinking what is a particle it’s

worth thinking what is a particle it’s really a tiny piece of matter and

really a tiny piece of matter and

really a tiny piece of matter and naturally occurring particles are things

naturally occurring particles are things

naturally occurring particles are things like sand soils clay pollen dust smoke

like sand soils clay pollen dust smoke

like sand soils clay pollen dust smoke fog but of course a lot of people make

fog but of course a lot of people make

fog but of course a lot of people make them as well what forms do we encounter

them as well what forms do we encounter

them as well what forms do we encounter particles in well some of them are going

particles in well some of them are going

particles in well some of them are going to be dry powders salt sugar flour

to be dry powders salt sugar flour

to be dry powders salt sugar flour suspensions which is particles in a

suspensions which is particles in a

suspensions which is particles in a liquid paints inks emulsions milk yogurt

liquid paints inks emulsions milk yogurt

liquid paints inks emulsions milk yogurt and the like or sprays deodorants asthma

and the like or sprays deodorants asthma

and the like or sprays deodorants asthma inhalers so what properties of these

inhalers so what properties of these

inhalers so what properties of these these suspensions and things we deal

these suspensions and things we deal

these suspensions and things we deal with on a daily daily basis are really

with on a daily daily basis are really

with on a daily daily basis are really important well the size is important but

important well the size is important but

important well the size is important but so is also the spread of sizes within a

so is also the spread of sizes within a

so is also the spread of sizes within a product so is the shape of the material

product so is the shape of the material

product so is the shape of the material its surface is it a spiky particle or is

its surface is it a spiky particle or is

its surface is it a spiky particle or is it a nice smooth one how strong is it is

it a nice smooth one how strong is it is

it a nice smooth one how strong is it is it going to break and one of the other

it going to break and one of the other

it going to break and one of the other things is the charge on a particle we’ve

things is the charge on a particle we’ve

things is the charge on a particle we’ve always come across things like which

always come across things like which

always come across things like which have separated like I mean before milk

have separated like I mean before milk

have separated like I mean before milk was homogenized in the in their 60s and

was homogenized in the in their 60s and

was homogenized in the in their 60s and 70s when you used to have when milkman

70s when you used to have when milkman

70s when you used to have when milkman delivering milk you’d see often the

delivering milk you’d see often the

delivering milk you’d see often the cream would separate to the top

cream would separate to the top

cream would separate to the top and that’s because the before it was

and that’s because the before it was

and that’s because the before it was homogenized it was slightly bigger in

homogenized it was slightly bigger in

homogenized it was slightly bigger in size and the charge wouldn’t be that

size and the charge wouldn’t be that

size and the charge wouldn’t be that great and you’d get separation occurring

great and you’d get separation occurring

great and you’d get separation occurring or your particles might be slightly

or your particles might be slightly

or your particles might be slightly hollow so that they’ve got some kind of

hollow so that they’ve got some kind of

hollow so that they’ve got some kind of structure inside them so really we’re

structure inside them so really we’re

structure inside them so really we’re talking about how to predict how a

talking about how to predict how a

talking about how to predict how a product is going to work so this could

product is going to work so this could

product is going to work so this could be for a drug how it’s going to dissolve

be for a drug how it’s going to dissolve

be for a drug how it’s going to dissolve because if things are the wrong size

because if things are the wrong size

because if things are the wrong size it’s going to dissolve too quickly it’s

it’s going to dissolve too quickly it’s

it’s going to dissolve too quickly it’s got and the drug can end up in the wrong

got and the drug can end up in the wrong

got and the drug can end up in the wrong part of the body the content uniformity

part of the body the content uniformity

part of the body the content uniformity in tablets a tablet will consist of

in tablets a tablet will consist of

in tablets a tablet will consist of things like lactose which is like a

things like lactose which is like a

things like lactose which is like a sugar and the actual active ingredient

sugar and the actual active ingredient

sugar and the actual active ingredient of a drug and you want the same every

of a drug and you want the same every

of a drug and you want the same every tablet to be the same what you when they

tablet to be the same what you when they

tablet to be the same what you when they make the tablets they put so much of

make the tablets they put so much of

make the tablets they put so much of each ingredient it’s just like making a

each ingredient it’s just like making a

each ingredient it’s just like making a cake you’re putting in so much active

cake you’re putting in so much active

cake you’re putting in so much active and so much of the the sugars to suspend

and so much of the the sugars to suspend

and so much of the the sugars to suspend the actual to the drug in the tablet but

the actual to the drug in the tablet but

the actual to the drug in the tablet but if all the the drug ended up in one

if all the the drug ended up in one

if all the the drug ended up in one tablet and all the fillo in another in

tablet and all the fillo in another in

tablet and all the fillo in another in another you’re going to have problems

another you’re going to have problems

another you’re going to have problems because you could have an overdose so

because you could have an overdose so

because you could have an overdose so working out the same content is equal on

working out the same content is equal on

working out the same content is equal on all tablets is really important

all tablets is really important

all tablets is really important chocolate we’ll talk about about this as

chocolate we’ll talk about about this as

chocolate we’ll talk about about this as an example in a minute but the tongue is

an example in a minute but the tongue is

an example in a minute but the tongue is a really sensitive sizing instrument if

a really sensitive sizing instrument if

a really sensitive sizing instrument if something tastes greasy or gritty it’s

something tastes greasy or gritty it’s

something tastes greasy or gritty it’s too big it tastes smooth it’s small

steps we talked about again stability

steps we talked about again stability the charge is important again if it was

the charge is important again if it was

the charge is important again if it was you get separation of any serve any

you get separation of any serve any

you get separation of any serve any medicine and that’s why a lot of you

medicine and that’s why a lot of you

medicine and that’s why a lot of you still see it on bottles shake well

still see it on bottles shake well

still see it on bottles shake well before use and that’s because the

before use and that’s because the

before use and that’s because the ingredients may well have separated and

ingredients may well have separated and

ingredients may well have separated and you’re going to resuspend them and

you’re going to resuspend them and

you’re going to resuspend them and ketchup the squeeze ability or flow

ketchup the squeeze ability or flow

ketchup the squeeze ability or flow ability of a particle would will depend

ability of a particle would will depend

ability of a particle would will depend on of a suspension will depend on the

on of a suspension will depend on the

on of a suspension will depend on the particles within it the color will is

particles within it the color will is

particles within it the color will is size dependent and so is the flow

size dependent and so is the flow

size dependent and so is the flow ability of a powder as things get

ability of a powder as things get

ability of a powder as things get smaller they get stickier

smaller they get stickier

smaller they get stickier it’s all to do with the the Van der

it’s all to do with the the Van der

it’s all to do with the the Van der Waals forces between a product they

Waals forces between a product they

Waals forces between a product they build up but it’s much harder to

build up but it’s much harder to

build up but it’s much harder to separate icing sugar than it is say

separate icing sugar than it is say

separate icing sugar than it is say granulated sugar the finer materials are

granulated sugar the finer materials are

granulated sugar the finer materials are the stickier they get so everything we

the stickier they get so everything we

the stickier they get so everything we encounter has been formulated by

encounter has been formulated by

encounter has been formulated by scientists to work in the way you expect

scientists to work in the way you expect

scientists to work in the way you expect and all of this is really based on what

and all of this is really based on what

and all of this is really based on what you think countering the day so when you

you think countering the day so when you

you think countering the day so when you wake up you might sort of have a shower

wake up you might sort of have a shower

wake up you might sort of have a shower and then then put some deodorants or

and then then put some deodorants or

and then then put some deodorants or something on or hairspray there’s big

something on or hairspray there’s big

something on or hairspray there’s big market for spray systems which includes

market for spray systems which includes

market for spray systems which includes perfumes deodorants hair sprays

perfumes deodorants hair sprays

perfumes deodorants hair sprays furniture polish air fresheners cleaning

furniture polish air fresheners cleaning

furniture polish air fresheners cleaning products and like the particle size and

products and like the particle size and

products and like the particle size and the rheology which is really the

the rheology which is really the

the rheology which is really the thickness of the liquid that’s in there

thickness of the liquid that’s in there

thickness of the liquid that’s in there it’s quite important because if the

it’s quite important because if the

it’s quite important because if the liquids a bit like syrup and you try and

liquids a bit like syrup and you try and

liquids a bit like syrup and you try and force it through a spray pump it’s not

force it through a spray pump it’s not

force it through a spray pump it’s not going to form a particularly great spray

going to form a particularly great spray

going to form a particularly great spray but if it’s more like water it’s going

but if it’s more like water it’s going

but if it’s more like water it’s going to get a finer droplet size so really

to get a finer droplet size so really

to get a finer droplet size so really the thickness of a liquid is quite

the thickness of a liquid is quite

the thickness of a liquid is quite important we want to try and avoid

important we want to try and avoid

important we want to try and avoid things being too small so they end up in

things being too small so they end up in

things being too small so they end up in the in the lungs

the in the lungs

the in the lungs unless it’s an asthma inhaler and that’s

unless it’s an asthma inhaler and that’s

unless it’s an asthma inhaler and that’s the whole point at the first place I

the whole point at the first place I

the whole point at the first place I mean my wife’s deodorant I think is is

mean my wife’s deodorant I think is is

mean my wife’s deodorant I think is is very fine because when she’s using it in

very fine because when she’s using it in

very fine because when she’s using it in the morning I often get a coughing fit

the morning I often get a coughing fit

the morning I often get a coughing fit because you can actually feel it

because you can actually feel it

because you can actually feel it entering your lungs so it’s obviously

entering your lungs so it’s obviously

entering your lungs so it’s obviously got quite a small size but if we take

got quite a small size but if we take

got quite a small size but if we take something like hairspray the hold of the

something like hairspray the hold of the

something like hairspray the hold of the hairspray is size related it’s exactly

hairspray is size related it’s exactly

hairspray is size related it’s exactly the same formulation so you get examined

the same formulation so you get examined

the same formulation so you get examined that between firm hold or natural hold

that between firm hold or natural hold

that between firm hold or natural hold it’s the same stuff they just have a

it’s the same stuff they just have a

it’s the same stuff they just have a higher content of particles in in the

higher content of particles in in the

higher content of particles in in the strong stuff the extra firm hold then

strong stuff the extra firm hold then

strong stuff the extra firm hold then they do in the natural hold so it

they do in the natural hold so it

they do in the natural hold so it produces a bigger droplet size which has

produces a bigger droplet size which has

produces a bigger droplet size which has more grip on there but it’s exactly the

more grip on there but it’s exactly the

more grip on there but it’s exactly the same formulation they’ve just got more

same formulation they’ve just got more

same formulation they’ve just got more particles in there Coffee is a really

particles in there Coffee is a really

particles in there Coffee is a really interesting one

interesting one

interesting one obviously that fineness of your coffee

obviously that fineness of your coffee

obviously that fineness of your coffee de pekka what you like will depend on

de pekka what you like will depend on

de pekka what you like will depend on whether you like expresso or filter

whether you like expresso or filter

whether you like expresso or filter coffee of alike it has a completely

coffee of alike it has a completely

coffee of alike it has a completely different size which influence the

different size which influence the

different size which influence the flavor so if you’ve got a coffee grinder

flavor so if you’ve got a coffee grinder

flavor so if you’ve got a coffee grinder and can control the blend you can

and can control the blend you can

and can control the blend you can actually get a more bitter coffee by

actually get a more bitter coffee by

actually get a more bitter coffee by turning it up to maximum maximum which

turning it up to maximum maximum which

turning it up to maximum maximum which will put you some finer coffee but if

will put you some finer coffee but if

will put you some finer coffee but if you have it on the first setting it’s

you have it on the first setting it’s

you have it on the first setting it’s going to taste very weak but if it’s too

going to taste very weak but if it’s too

going to taste very weak but if it’s too much it might taste very bitter to you

much it might taste very bitter to you

much it might taste very bitter to you and this is because when you brew coffee

and this is because when you brew coffee

and this is because when you brew coffee there’s obviously the coffee hits the

there’s obviously the coffee hits the

there’s obviously the coffee hits the water and the final of the particles are

water and the final of the particles are

water and the final of the particles are there’s a more surface area for reaction

there’s a more surface area for reaction

there’s a more surface area for reaction and extraction of the flavors which come

and extraction of the flavors which come

and extraction of the flavors which come out of the coffee

out of the coffee

out of the coffee and so small changes in grind size can

and so small changes in grind size can

and so small changes in grind size can drastically affect the flavor of you

drastically affect the flavor of you

drastically affect the flavor of you brew and here we see three different

brew and here we see three different

brew and here we see three different kinds of coffee with three different

kinds of coffee with three different

kinds of coffee with three different size distributions

size distributions

size distributions what are they where we take a fairly hop

what are they where we take a fairly hop

what are they where we take a fairly hop American Starbucks II kind of blend for

American Starbucks II kind of blend for

American Starbucks II kind of blend for a typical French Roast

a typical French Roast

a typical French Roast it’s got a fairly big particle size and

it’s got a fairly big particle size and

it’s got a fairly big particle size and that would produce fairly mild kind of

that would produce fairly mild kind of

that would produce fairly mild kind of taste if you take something like

taste if you take something like

taste if you take something like expresso it’s much much smaller and

expresso it’s much much smaller and

expresso it’s much much smaller and that’s one of the why it’s got a much

that’s one of the why it’s got a much

that’s one of the why it’s got a much more of a caffeine kick and a much

more of a caffeine kick and a much

more of a caffeine kick and a much stronger flavor and if we take something

stronger flavor and if we take something

stronger flavor and if we take something like a Turkish coffee again that’s again

like a Turkish coffee again that’s again

like a Turkish coffee again that’s again a completely different size distribution

a completely different size distribution

a completely different size distribution and will be even much stronger even

and will be even much stronger even

and will be even much stronger even again than expresso is and but that also

again than expresso is and but that also

again than expresso is and but that also has the so many fine particles in there

has the so many fine particles in there

has the so many fine particles in there if you have Turkish coffee you can kind

if you have Turkish coffee you can kind

if you have Turkish coffee you can kind of taste them in your mouth as well

of taste them in your mouth as well

of taste them in your mouth as well chocolate another really interesting

chocolate another really interesting

chocolate another really interesting compound it’s solid at room temperature

compound it’s solid at room temperature

compound it’s solid at room temperature but it’s actually a liquid at body

but it’s actually a liquid at body

but it’s actually a liquid at body temperature so it produces because it

temperature so it produces because it

temperature so it produces because it will melt in your mouth as it starts to

will melt in your mouth as it starts to

will melt in your mouth as it starts to increase which is why it’s quite a

increase which is why it’s quite a

increase which is why it’s quite a unique eating experience it’s quite a

unique eating experience it’s quite a

unique eating experience it’s quite a complex flavor and we kind of modify

complex flavor and we kind of modify

complex flavor and we kind of modify this a little bit by adding milk and

this a little bit by adding milk and

this a little bit by adding milk and adding sugar and it’s big business

adding sugar and it’s big business

adding sugar and it’s big business 100 billion in 2015 it’s a matrix of

100 billion in 2015 it’s a matrix of

100 billion in 2015 it’s a matrix of which is generally cocoa butter but in

which is generally cocoa butter but in

which is generally cocoa butter but in the UK we often like to add vegetable

the UK we often like to add vegetable

the UK we often like to add vegetable oil as well

oil as well

oil as well it’s got emulsifiers normally in the

it’s got emulsifiers normally in the

it’s got emulsifiers normally in the form of a naturally occurring ingredient

form of a naturally occurring ingredient

form of a naturally occurring ingredient which occurs in soybeans and egg yolk or

which occurs in soybeans and egg yolk or

which occurs in soybeans and egg yolk or lecithin which helps emulsify the cocoa

lecithin which helps emulsify the cocoa

lecithin which helps emulsify the cocoa butter and solid particles which are the

butter and solid particles which are the

butter and solid particles which are the cocoa solids sugar and milk powder so

cocoa solids sugar and milk powder so

cocoa solids sugar and milk powder so what are we looking for on the bar of

what are we looking for on the bar of

what are we looking for on the bar of chocolate

chocolate

chocolate well the mouthfeel course particles make

well the mouthfeel course particles make

well the mouthfeel course particles make the chocolate seem quite gritty and

the chocolate seem quite gritty and

the chocolate seem quite gritty and unpleasant I shouldn’t mention brand

unpleasant I shouldn’t mention brand

unpleasant I shouldn’t mention brand names here but a big American brand of

names here but a big American brand of

names here but a big American brand of chocolate

chocolate

chocolate she isn’t normally found much in this

she isn’t normally found much in this

she isn’t normally found much in this country has to us taste quite unpleasant

country has to us taste quite unpleasant

country has to us taste quite unpleasant because it’s much lighter pot larger

because it’s much lighter pot larger

because it’s much lighter pot larger particle size but some parts of the

particle size but some parts of the

particle size but some parts of the world that’s what they used to so we can

world that’s what they used to so we can

world that’s what they used to so we can detect on the tongue about 30 microns in

detect on the tongue about 30 microns in

detect on the tongue about 30 microns in size so anything smaller than that just

size so anything smaller than that just

size so anything smaller than that just tastes nice and smooth anything bigger

tastes nice and smooth anything bigger

tastes nice and smooth anything bigger than that you can start to feel it on

than that you can start to feel it on

than that you can start to feel it on your tongue small particles will take

your tongue small particles will take

your tongue small particles will take can often take longer to melt which

can often take longer to melt which

can often take longer to melt which means they may stay solid in the mouth

means they may stay solid in the mouth

means they may stay solid in the mouth longer larger size may also lead to the

longer larger size may also lead to the

longer larger size may also lead to the flavors coming out much slower find a

flavors coming out much slower find a

flavors coming out much slower find a size though there’s about so you don’t

size though there’s about so you don’t

size though there’s about so you don’t go to fine because you need more cocoa

go to fine because you need more cocoa

go to fine because you need more cocoa butter to disperse the cocoa solids to

butter to disperse the cocoa solids to

butter to disperse the cocoa solids to be too fine cocoa butter is the most

be too fine cocoa butter is the most

be too fine cocoa butter is the most expensive ingredient so if you go to

expensive ingredient so if you go to

expensive ingredient so if you go to fine your bar of chocolate to cost you

fine your bar of chocolate to cost you

fine your bar of chocolate to cost you more to manufacture so there’s a balance

more to manufacture so there’s a balance

more to manufacture so there’s a balance between two coarse tastes unpleasant too

between two coarse tastes unpleasant too

between two coarse tastes unpleasant too fine too expensive to produce and so

fine too expensive to produce and so

fine too expensive to produce and so it’s a fine line you’re trying to

it’s a fine line you’re trying to

it’s a fine line you’re trying to control and also by milling finer you’re

control and also by milling finer you’re

control and also by milling finer you’re taking money to do that because you’ve

taking money to do that because you’ve

taking money to do that because you’ve got to put a grinder on and it’s going

got to put a grinder on and it’s going

got to put a grinder on and it’s going to take up energy and it’s as we said

to take up energy and it’s as we said

to take up energy and it’s as we said there’s a cost implication and the more

there’s a cost implication and the more

there’s a cost implication and the more materials and also the wider size its

materials and also the wider size its

materials and also the wider size its big size distribution yeah it may reduce

big size distribution yeah it may reduce

big size distribution yeah it may reduce the kind of thickness of the suspension

the kind of thickness of the suspension

the kind of thickness of the suspension which is also important when you think

which is also important when you think

which is also important when you think about low fat chocolates so anything

about low fat chocolates so anything

about low fat chocolates so anything over 30 microns is detectable by your

over 30 microns is detectable by your

over 30 microns is detectable by your tongue it feels gritty a lot of people

tongue it feels gritty a lot of people

tongue it feels gritty a lot of people prefer

prefer

prefer a smoother mouthfeel if we take

a smoother mouthfeel if we take

a smoother mouthfeel if we take chocolates that are supposed to be have

chocolates that are supposed to be have

chocolates that are supposed to be have a smooth mouthfeel and you actually do

a smooth mouthfeel and you actually do

a smooth mouthfeel and you actually do measure the size they are indeed smaller

measure the size they are indeed smaller

measure the size they are indeed smaller so if we take three chocolates dark

so if we take three chocolates dark

so if we take three chocolates dark chocolate white chocolate and milk

chocolate white chocolate and milk

chocolate white chocolate and milk chocolate and we look at the size

chocolate and we look at the size

chocolate and we look at the size distribution so you see this quite big

distribution so you see this quite big

distribution so you see this quite big differences the big peak here we think

differences the big peak here we think

differences the big peak here we think is sugar and then the smaller ones are

is sugar and then the smaller ones are

is sugar and then the smaller ones are going to be milk solids cocoa solids and

going to be milk solids cocoa solids and

going to be milk solids cocoa solids and like cocoa butter this is from the same

like cocoa butter this is from the same

like cocoa butter this is from the same manufacturer but it’s three different

manufacturer but it’s three different

manufacturer but it’s three different kinds of chocolates so you can see that

kinds of chocolates so you can see that

kinds of chocolates so you can see that the type is depending on the size but if

the type is depending on the size but if

the type is depending on the size but if we take some different types of

we take some different types of

we take some different types of chocolate such as enrobing chocolate

chocolate such as enrobing chocolate

chocolate such as enrobing chocolate that’s the kind of chocolate that may go

that’s the kind of chocolate that may go

that’s the kind of chocolate that may go round a soft center so so it’s going to

round a soft center so so it’s going to

round a soft center so so it’s going to in robe as something else like some

in robe as something else like some

in robe as something else like some fondant cream or something or just

fondant cream or something or just

fondant cream or something or just chocolate powder again those are quite

chocolate powder again those are quite

chocolate powder again those are quite different particle size and so the taste

different particle size and so the taste

different particle size and so the taste is gun and mouthfeel is going to be

is gun and mouthfeel is going to be

is gun and mouthfeel is going to be completely different or if we take

completely different or if we take

completely different or if we take something else you encounter in the

something else you encounter in the

something else you encounter in the everyday life paint in the old days when

everyday life paint in the old days when

everyday life paint in the old days when you’ve got some paint back from a shop

you’ve got some paint back from a shop

you’ve got some paint back from a shop you don’t have to store it because you

you don’t have to store it because you

you don’t have to store it because you pop open the lid there’s a layer of

pop open the lid there’s a layer of

pop open the lid there’s a layer of pigment on the top and then the rest of

pigment on the top and then the rest of

pigment on the top and then the rest of its underneath now we tend to take it

its underneath now we tend to take it

its underneath now we tend to take it for granted or we take it back to the

for granted or we take it back to the

for granted or we take it back to the shop and complain if it’s separated and

shop and complain if it’s separated and

shop and complain if it’s separated and the reason for this has been I guess

the reason for this has been I guess

the reason for this has been I guess looking at the formulation and the

looking at the formulation and the

looking at the formulation and the charge on the particles because if the

charge on the particles because if the

charge on the particles because if the particles are like magnets

particles are like magnets

particles are like magnets if they can actually got the same charge

if they can actually got the same charge

if they can actually got the same charge and it’s a strong charge they come

and it’s a strong charge they come

and it’s a strong charge they come together they repel each other but if a

together they repel each other but if a

together they repel each other but if a charge is weak they start to all stick

charge is weak they start to all stick

charge is weak they start to all stick together it might not be strong sticking

together it might not be strong sticking

together it might not be strong sticking together but they’re going to form

together but they’re going to form

together but they’re going to form little networks and they’re going to

little networks and they’re going to

little networks and they’re going to separate it’s a bit like forming cheese

separate it’s a bit like forming cheese

separate it’s a bit like forming cheese so it’s all for me to kind of like loose

so it’s all for me to kind of like loose

so it’s all for me to kind of like loose kind of structure but if you shake it up

kind of structure but if you shake it up

kind of structure but if you shake it up enough it can resuspend itself but over

enough it can resuspend itself but over

enough it can resuspend itself but over time they might in things like milk it

time they might in things like milk it

time they might in things like milk it forms an unbreakable bond but in a lot

forms an unbreakable bond but in a lot

forms an unbreakable bond but in a lot of these cases it’s like a loose loose

of these cases it’s like a loose loose

of these cases it’s like a loose loose flocculation you shake it or so

flocculation you shake it or so

flocculation you shake it or so and it’s been designed now to be easily

and it’s been designed now to be easily

and it’s been designed now to be easily handle handle and to have no

handle handle and to have no

handle handle and to have no brushstrokes and if we look at the size

brushstrokes and if we look at the size

brushstrokes and if we look at the size here of a paint you can see that the

here of a paint you can see that the

here of a paint you can see that the fine particles they they’re responsible

fine particles they they’re responsible

fine particles they they’re responsible for the opacity of a paint and then

for the opacity of a paint and then

for the opacity of a paint and then that’s the medium ones are really how

that’s the medium ones are really how

that’s the medium ones are really how glossy it is and that’s where it really

glossy it is and that’s where it really

glossy it is and that’s where it really should end if there’s some big bits in

should end if there’s some big bits in

should end if there’s some big bits in there that’s where you start to see

there that’s where you start to see

there that’s where you start to see imperfections which don’t look good on

imperfections which don’t look good on

imperfections which don’t look good on the wall or the finish and that’s what

the wall or the finish and that’s what

the wall or the finish and that’s what they’re trying to avoid the dissolution

they’re trying to avoid the dissolution

they’re trying to avoid the dissolution rate for drugs

rate for drugs

rate for drugs the finer it is the quicker it dissolves

the finer it is the quicker it dissolves

the finer it is the quicker it dissolves Church number of the star cement cement

Church number of the star cement cement

Church number of the star cement cement is too fine it sets too hot and you get

is too fine it sets too hot and you get

is too fine it sets too hot and you get cracks but if it’s too big it’s not very

cracks but if it’s too big it’s not very

cracks but if it’s too big it’s not very strong so again there’s this line

strong so again there’s this line

strong so again there’s this line between not being too fine not being too

between not being too fine not being too

between not being too fine not being too coarse that you need to control and also

coarse that you need to control and also

coarse that you need to control and also it used to be that 2% of the world’s

it used to be that 2% of the world’s

it used to be that 2% of the world’s energy was spent in the grinding of

energy was spent in the grinding of

energy was spent in the grinding of cement and that’s a huge electricity

cement and that’s a huge electricity

cement and that’s a huge electricity bill so if you over grind your power

bill so if you over grind your power

bill so if you over grind your power bills are absolutely astronomical a

bills are absolutely astronomical a

bills are absolutely astronomical a Samoan hailers the the deeper that you

Samoan hailers the the deeper that you

Samoan hailers the the deeper that you want to go into the lung the finer the

want to go into the lung the finer the

want to go into the lung the finer the particle size you’re generally

particle size you’re generally

particle size you’re generally engineering the particles to be

engineering the particles to be

engineering the particles to be batteries battery technologies have

batteries battery technologies have

batteries battery technologies have massive leaps and bounds over the last

massive leaps and bounds over the last

massive leaps and bounds over the last 10 15 years and that’s going to increase

10 15 years and that’s going to increase

10 15 years and that’s going to increase with electric cars becoming more

with electric cars becoming more

with electric cars becoming more prevalent on the roads the surface area

prevalent on the roads the surface area

prevalent on the roads the surface area of the particles leads more efficient

of the particles leads more efficient

of the particles leads more efficient reactions between the electrolyte and

reactions between the electrolyte and

reactions between the electrolyte and the anode or the cathode in the

the anode or the cathode in the

the anode or the cathode in the batteries sunscreen and other cosmetics

batteries sunscreen and other cosmetics

batteries sunscreen and other cosmetics again you’re controlling the size

again you’re controlling the size

again you’re controlling the size because you want to repel the sunlight

because you want to repel the sunlight

because you want to repel the sunlight from you sources and flavorings again

from you sources and flavorings again

from you sources and flavorings again you want a small small size large

you want a small small size large

you want a small small size large particle sizes produce a kind of greasy

particle sizes produce a kind of greasy

particle sizes produce a kind of greasy mouthfeel particle size is also

mouthfeel particle size is also

mouthfeel particle size is also important and molecular weight in

important and molecular weight in

important and molecular weight in plastics and how plastics behave and the

plastics and how plastics behave and the

plastics and how plastics behave and the color of plastics their strengths

color of plastics their strengths

color of plastics their strengths as a final point what I wants to touch

as a final point what I wants to touch

as a final point what I wants to touch on is international standards a lot of

on is international standards a lot of

on is international standards a lot of people think of standards and things

people think of standards and things

people think of standards and things that kind of like a nanny state

that kind of like a nanny state

that kind of like a nanny state mentality someone trying you what to do

mentality someone trying you what to do

mentality someone trying you what to do but the other way of looking at it it

but the other way of looking at it it

but the other way of looking at it it guarantees that I guess consumer rights

guarantees that I guess consumer rights

guarantees that I guess consumer rights are such that you will have something

are such that you will have something

are such that you will have something and it will work and if you have the

and it will work and if you have the

and it will work and if you have the same product it’s made the same way

same product it’s made the same way

same product it’s made the same way you’ll get the same experience all over

you’ll get the same experience all over

you’ll get the same experience all over the world and from a instrumentation

the world and from a instrumentation

the world and from a instrumentation point of view with some of the standards

point of view with some of the standards

point of view with some of the standards I write you’re actually really providing

I write you’re actually really providing

I write you’re actually really providing I guess non manufacturer user manual so

I guess non manufacturer user manual so

I guess non manufacturer user manual so you’re imparting the information how to

you’re imparting the information how to

you’re imparting the information how to get the best out of a particular

get the best out of a particular

get the best out of a particular technology so really anyone can pick

technology so really anyone can pick

technology so really anyone can pick this up and get great results from the

this up and get great results from the

this up and get great results from the get-go ok hopefully I’ve given you some

get-go ok hopefully I’ve given you some

get-go ok hopefully I’ve given you some good interesting ideas about how

good interesting ideas about how

good interesting ideas about how particles are important in your everyday

particles are important in your everyday

particles are important in your everyday life and hopefully in the next time you

life and hopefully in the next time you

life and hopefully in the next time you pick up a cup of coffee you might think

pick up a cup of coffee you might think

pick up a cup of coffee you might think oh I don’t know what’s giving the flavor

oh I don’t know what’s giving the flavor

oh I don’t know what’s giving the flavor or pick up a bower chocolate and think

or pick up a bower chocolate and think

or pick up a bower chocolate and think all right you can say ouch your mouth

all right you can say ouch your mouth

all right you can say ouch your mouth can detect particles of a less than 30

can detect particles of a less than 30

can detect particles of a less than 30 microns

microns

microns [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] you

”

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