the thrill of speed overcomes the fear of death
of death
of death that’s what hunters Thompson used to say
that’s what hunters Thompson used to say
that’s what hunters Thompson used to say about riding one of these faster you go
about riding one of these faster you go
about riding one of these faster you go the more thrilled you become the more
the more thrilled you become the more
the more thrilled you become the more thrilled you become the more fearless
thrilled you become the more fearless
thrilled you become the more fearless you feel that’s why so many of us love
you feel that’s why so many of us love
you feel that’s why so many of us love motorbikes I guess could you please
motorbikes I guess could you please
motorbikes I guess could you please raise your hands if you ever dreamt of
raise your hands if you ever dreamt of
raise your hands if you ever dreamt of owning a motorbike and speeding down a
owning a motorbike and speeding down a
owning a motorbike and speeding down a beautiful road and race them again if
beautiful road and race them again if
beautiful road and race them again if you came here today on a motorbike quite
you came here today on a motorbike quite
you came here today on a motorbike quite a difference but everybody loves sang
a difference but everybody loves sang
a difference but everybody loves sang soprano right could you please raise
soprano right could you please raise
soprano right could you please raise your hands again if you ever dreamt of
your hands again if you ever dreamt of
your hands again if you ever dreamt of being an entrepreneur thank you and race
being an entrepreneur thank you and race
being an entrepreneur thank you and race them again if you’re on line to preneur
them again if you’re on line to preneur
them again if you’re on line to preneur yourself you see that’s the thing the
yourself you see that’s the thing the
yourself you see that’s the thing the truth is that very few dare to become an
truth is that very few dare to become an
truth is that very few dare to become an entrepreneur especially in Denmark a
entrepreneur especially in Denmark a
entrepreneur especially in Denmark a recent study shows that we add the
recent study shows that we add the
recent study shows that we add the number one or UCD country when it comes
number one or UCD country when it comes
number one or UCD country when it comes to admiring outer blurs but we had a
to admiring outer blurs but we had a
to admiring outer blurs but we had a button fall when it comes to becoming
button fall when it comes to becoming
button fall when it comes to becoming entrepreneurs that’s a huge gap and it
entrepreneurs that’s a huge gap and it
entrepreneurs that’s a huge gap and it gets even worse the more educated you
gets even worse the more educated you
gets even worse the more educated you are according to another study the lower
are according to another study the lower
are according to another study the lower your chances are to become an
your chances are to become an
your chances are to become an entrepreneur that’s the flip side of the
entrepreneur that’s the flip side of the
entrepreneur that’s the flip side of the coin living in a welfare state the
coin living in a welfare state the
coin living in a welfare state the simple reason why besides having our
simple reason why besides having our
simple reason why besides having our social security is that we’re afraid to
social security is that we’re afraid to
social security is that we’re afraid to fail we prefer working in corporations
fail we prefer working in corporations
fail we prefer working in corporations or in the public sector rather than
or in the public sector rather than
or in the public sector rather than sticking out our neck and seventy
sticking out our neck and seventy
sticking out our neck and seventy percent of us go to work unmotivated
percent of us go to work unmotivated
percent of us go to work unmotivated that is a real double paradox and a real
that is a real double paradox and a real
that is a real double paradox and a real challenge for the future standing on
challenge for the future standing on
challenge for the future standing on your own is scary stuff I know I quit my
your own is scary stuff I know I quit my
your own is scary stuff I know I quit my job at Lego to become an entrepreneur
job at Lego to become an entrepreneur
job at Lego to become an entrepreneur again how stupid could I be
again how stupid could I be
again how stupid could I be but I haven’t regretted it once waking
but I haven’t regretted it once waking
but I haven’t regretted it once waking it legal it’s not like riding a
it legal it’s not like riding a
it legal it’s not like riding a motorbike it’s a big conflict corporate
motorbike it’s a big conflict corporate
motorbike it’s a big conflict corporate bus but all the conveniences you’ll need
bus but all the conveniences you’ll need
bus but all the conveniences you’ll need traveling safe on the highway but I had
traveling safe on the highway but I had
traveling safe on the highway but I had a strong desire to go back on the small
a strong desire to go back on the small
a strong desire to go back on the small roads again riding a motorbike what most
roads again riding a motorbike what most
roads again riding a motorbike what most people don’t get is that for many people
people don’t get is that for many people
people don’t get is that for many people entrepreneurship isn’t about money
entrepreneurship isn’t about money
entrepreneurship isn’t about money exit strategies or prestige it’s simply
exit strategies or prestige it’s simply
exit strategies or prestige it’s simply about creating things the joy of
about creating things the joy of
about creating things the joy of building and pride and making an impact
building and pride and making an impact
building and pride and making an impact I used to be an artist many years ago
I used to be an artist many years ago
I used to be an artist many years ago going to the studio in the morning
going to the studio in the morning
going to the studio in the morning starting on a blank canvas or rethink
starting on a blank canvas or rethink
starting on a blank canvas or rethink and redo what I did yesterday to see
and redo what I did yesterday to see
and redo what I did yesterday to see what it could become
what it could become
what it could become and I’ve realized over the years it’s
and I’ve realized over the years it’s
and I’ve realized over the years it’s exactly the same feels you tap into when
exactly the same feels you tap into when
exactly the same feels you tap into when you’re in flow in business as when
you’re in flow in business as when
you’re in flow in business as when you’re in flow as an artist
you’re in flow as an artist
you’re in flow as an artist being in business and being an artist
being in business and being an artist
being in business and being an artist for me are the same thing
for me are the same thing
for me are the same thing I truly believe that business is the
I truly believe that business is the
I truly believe that business is the most creative field you can be in today
most creative field you can be in today
most creative field you can be in today there are no textbook rules just a bunch
there are no textbook rules just a bunch
there are no textbook rules just a bunch of pieces that need to be put together
of pieces that need to be put together
of pieces that need to be put together without a manual the gap between the
without a manual the gap between the
without a manual the gap between the businessmen and the artists has shrunk
businessmen and the artists has shrunk
businessmen and the artists has shrunk and obstacles and excuses to create
and obstacles and excuses to create
and obstacles and excuses to create exactly your personal piece of work and
exactly your personal piece of work and
exactly your personal piece of work and make an impact a disappearing day-by-day
make an impact a disappearing day-by-day
make an impact a disappearing day-by-day for me it’s a bit like writing in the
for me it’s a bit like writing in the
for me it’s a bit like writing in the motorbike it’s about freedom speed and
motorbike it’s about freedom speed and
motorbike it’s about freedom speed and acceleration and also a little stupid
acceleration and also a little stupid
acceleration and also a little stupid and dangerous those of you who ride a
and dangerous those of you who ride a
and dangerous those of you who ride a motorbike know it’s a completely
motorbike know it’s a completely
motorbike know it’s a completely different experience than a car your
different experience than a car your
different experience than a car your present and your life you can smell the
present and your life you can smell the
present and your life you can smell the flowers the forest and the sea the rush
flowers the forest and the sea the rush
flowers the forest and the sea the rush of the motorbike ride is the same as the
of the motorbike ride is the same as the
of the motorbike ride is the same as the startup rush it releases dopamine’s that
startup rush it releases dopamine’s that
startup rush it releases dopamine’s that makes us happy it makes us glad the only
makes us happy it makes us glad the only
makes us happy it makes us glad the only thing stopping us from Beth is fear fear
thing stopping us from Beth is fear fear
thing stopping us from Beth is fear fear well and money from in business
well and money from in business
well and money from in business so in 2015 I co-founded a design agency
so in 2015 I co-founded a design agency
so in 2015 I co-founded a design agency and we decided to use 20% of our time
and we decided to use 20% of our time
and we decided to use 20% of our time helping startups by sharing our
helping startups by sharing our
helping startups by sharing our knowledge in design business development
knowledge in design business development
knowledge in design business development and communication in exchange for shares
and communication in exchange for shares
and communication in exchange for shares and revenue streams we want to get on
and revenue streams we want to get on
and revenue streams we want to get on the motorbike and make sure it
the motorbike and make sure it
the motorbike and make sure it accelerates we believe in new ways of
accelerates we believe in new ways of
accelerates we believe in new ways of working together and that new currencies
working together and that new currencies
working together and that new currencies are needed to help startups we call this
are needed to help startups we call this
are needed to help startups we call this design friendship and right now we’re
design friendship and right now we’re
design friendship and right now we’re part of for startups investing time
part of for startups investing time
part of for startups investing time instead of money it commits us in a
instead of money it commits us in a
instead of money it commits us in a completely different way because we’re
completely different way because we’re
completely different way because we’re on the backseat of the motorbike not
on the backseat of the motorbike not
on the backseat of the motorbike not beside it the sign friendship is about
beside it the sign friendship is about
beside it the sign friendship is about washing away the line between us and the
washing away the line between us and the
washing away the line between us and the client instead of having a traditional
client instead of having a traditional
client instead of having a traditional customer and supplier relationship and
customer and supplier relationship and
customer and supplier relationship and we’re driven by natural curiosity and
we’re driven by natural curiosity and
we’re driven by natural curiosity and lots of presidents in our agency aiming
lots of presidents in our agency aiming
lots of presidents in our agency aiming to get our clients to stand out from the
to get our clients to stand out from the
to get our clients to stand out from the crowd my best advice for a startup is
crowd my best advice for a startup is
crowd my best advice for a startup is simple scratch your own itch find
simple scratch your own itch find
simple scratch your own itch find something that annoys you or that you
something that annoys you or that you
something that annoys you or that you can do better and start fixing it it’s
can do better and start fixing it it’s
can do better and start fixing it it’s the best starting point you understand
the best starting point you understand
the best starting point you understand your product or your service and would
your product or your service and would
your product or your service and would be a customer yourself don’t think too
be a customer yourself don’t think too
be a customer yourself don’t think too much if you want to start up something
much if you want to start up something
much if you want to start up something you can’t figure it all out from the
you can’t figure it all out from the
you can’t figure it all out from the beginning anyway when you’re riding the
beginning anyway when you’re riding the
beginning anyway when you’re riding the motorbike
motorbike
motorbike it’s not about where you’re going but
it’s not about where you’re going but
it’s not about where you’re going but how you get there enjoying the ride you
how you get there enjoying the ride you
how you get there enjoying the ride you probably noticed I use a lot of
probably noticed I use a lot of
probably noticed I use a lot of motorbike metaphors I used to ride one
motorbike metaphors I used to ride one
motorbike metaphors I used to ride one of these it’s called a Nimbus it’s the
of these it’s called a Nimbus it’s the
of these it’s called a Nimbus it’s the only mass-produced Dainius motorbike
only mass-produced Dainius motorbike
only mass-produced Dainius motorbike ever built and it was my great granddad
ever built and it was my great granddad
ever built and it was my great granddad who invented it it’s him up here with my
who invented it it’s him up here with my
who invented it it’s him up here with my grandma on the back seat he literally
grandma on the back seat he literally
grandma on the back seat he literally invented it in his basement and grew an
invented it in his basement and grew an
invented it in his basement and grew an international company from his obsession
international company from his obsession
international company from his obsession with mechanics and I’m not saying we
with mechanics and I’m not saying we
with mechanics and I’m not saying we should all invent the next Nimbus but at
should all invent the next Nimbus but at
should all invent the next Nimbus but at least go to the basement and give it a
least go to the basement and give it a
least go to the basement and give it a shot
doing startup collaborations in our
doing startup collaborations in our agency is a bumpy road and we make
agency is a bumpy road and we make
agency is a bumpy road and we make to answer mistakes but that’s okay it’s
to answer mistakes but that’s okay it’s
to answer mistakes but that’s okay it’s part of the process and the learning try
part of the process and the learning try
part of the process and the learning try to make many tiny decisions instead of a
to make many tiny decisions instead of a
to make many tiny decisions instead of a few big ones done is better than perfect
few big ones done is better than perfect
few big ones done is better than perfect that’s learning by doing the difference
that’s learning by doing the difference
that’s learning by doing the difference between who you are and who you want to
between who you are and who you want to
between who you are and who you want to be is what you do and a lot of that are
be is what you do and a lot of that are
be is what you do and a lot of that are mistakes but think of them as your
mistakes but think of them as your
mistakes but think of them as your friend when was the last time you
friend when was the last time you
friend when was the last time you learned from success we should embrace
learned from success we should embrace
learned from success we should embrace mistakes and not stigmatize them what
mistakes and not stigmatize them what
mistakes and not stigmatize them what you intuitively learn from riding a
you intuitively learn from riding a
you intuitively learn from riding a motorbike is to quickly observe your
motorbike is to quickly observe your
motorbike is to quickly observe your mistakes and correct them to prevent
mistakes and correct them to prevent
mistakes and correct them to prevent fatal consequences symptoms for startups
fatal consequences symptoms for startups
fatal consequences symptoms for startups fail fast and you are on the right track
fail fast and you are on the right track
fail fast and you are on the right track speaking of the right track I have a
speaking of the right track I have a
speaking of the right track I have a little exercise for you I would like you
little exercise for you I would like you
little exercise for you I would like you all to close your eyes and take a deep
all to close your eyes and take a deep
all to close your eyes and take a deep breath think of your work life right now
breath think of your work life right now
breath think of your work life right now am i making an impact am i being
am i making an impact am i being
am i making an impact am i being recognized am i bringing my dreams to
recognized am i bringing my dreams to
recognized am i bringing my dreams to life now think of yourself on a
life now think of yourself on a
life now think of yourself on a motorbike on a small road on a sunny day
feel the wind in your hair smell the
feel the wind in your hair smell the places you’re going feel the freedom and
places you’re going feel the freedom and
places you’re going feel the freedom and just be there now please open out your
just be there now please open out your
just be there now please open out your eyes again if you’re online but most
eyes again if you’re online but most
eyes again if you’re online but most surveys half of you probably have notes
surveys half of you probably have notes
surveys half of you probably have notes to do something differently in your web
to do something differently in your web
to do something differently in your web life right now
life right now
life right now maybe it’s your time to become an
maybe it’s your time to become an
maybe it’s your time to become an entrepreneur being an anti bra is a
entrepreneur being an anti bra is a
entrepreneur being an anti bra is a personal choice at the end of day
personal choice at the end of day
personal choice at the end of day without your country has a high source
without your country has a high source
without your country has a high source of security or not as they say there’s a
of security or not as they say there’s a
of security or not as they say there’s a first time for everything
first time for everything
first time for everything so what is stopping you from pursuing
so what is stopping you from pursuing
so what is stopping you from pursuing your dreams I encourage you to do what
your dreams I encourage you to do what
your dreams I encourage you to do what you love to do what makes you glad dance
you love to do what makes you glad dance
you love to do what makes you glad dance have failed to succeed
have failed to succeed
have failed to succeed thrill of speed and freedom will
thrill of speed and freedom will
thrill of speed and freedom will overcome it all right the bike and have
overcome it all right the bike and have
overcome it all right the bike and have fun along the way thank you
fun along the way thank you
fun along the way thank you [Applause]
[Applause]
[Applause] [Music]
”
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