innovation has been an important part of human development ever since the
human development ever since the
human development ever since the beginning of time and today I want to
beginning of time and today I want to
beginning of time and today I want to talk to you about something that rhymes
talk to you about something that rhymes
talk to you about something that rhymes with innovation
with innovation
with innovation it’s called acceptation well you’ve all
it’s called acceptation well you’ve all
it’s called acceptation well you’ve all heard about adaptation right
heard about adaptation right
heard about adaptation right if adaptation is developed by natural
if adaptation is developed by natural
if adaptation is developed by natural selection for its current use then
selection for its current use then
selection for its current use then acceptation is the evolution of a trait
acceptation is the evolution of a trait
acceptation is the evolution of a trait concept or idea that becomes useful for
concept or idea that becomes useful for
concept or idea that becomes useful for another use than its current use and in
another use than its current use and in
another use than its current use and in a different context than its original
a different context than its original
a different context than its original context actually this term acceptation
context actually this term acceptation
context actually this term acceptation has been first introduced by gould and
has been first introduced by gould and
has been first introduced by gould and ver by 1982 and has not yet been
ver by 1982 and has not yet been
ver by 1982 and has not yet been accepted by the literary world so you
accepted by the literary world so you
accepted by the literary world so you won’t find it in the dictionary feathers
won’t find it in the dictionary feathers
won’t find it in the dictionary feathers are perhaps the universal example of
are perhaps the universal example of
are perhaps the universal example of acceptation and one of the oldest on our
acceptation and one of the oldest on our
acceptation and one of the oldest on our planet back then when our planet was
planet back then when our planet was
planet back then when our planet was inhabited by dinosaurs they used to have
inhabited by dinosaurs they used to have
inhabited by dinosaurs they used to have feathers on their body so they would
feathers on their body so they would
feathers on their body so they would stay warm it was an instrument of
stay warm it was an instrument of
stay warm it was an instrument of thermal regulation after this it was an
thermal regulation after this it was an
thermal regulation after this it was an instrument of attracting opposite-sex
instrument of attracting opposite-sex
instrument of attracting opposite-sex species with their beautiful feathers of
species with their beautiful feathers of
species with their beautiful feathers of different shapes and colors but when
different shapes and colors but when
different shapes and colors but when this cute thing appeared the first birds
this cute thing appeared the first birds
this cute thing appeared the first birds the original bird called Archaeopteryx
the original bird called Archaeopteryx
the original bird called Archaeopteryx the feathers were used for flying and
the feathers were used for flying and
the feathers were used for flying and gliding so they get got a new use this
gliding so they get got a new use this
gliding so they get got a new use this is acceptation feathers appearing on a
is acceptation feathers appearing on a
is acceptation feathers appearing on a bird’s body for one purpose but then
bird’s body for one purpose but then
bird’s body for one purpose but then serving another purpose now that we
serving another purpose now that we
serving another purpose now that we understood acceptation let’s get to some
understood acceptation let’s get to some
understood acceptation let’s get to some innovation stories I have a riddle for
innovation stories I have a riddle for
innovation stories I have a riddle for you what does a winepress and the book
you what does a winepress and the book
you what does a winepress and the book have in common
have in common
have in common does anybody know well nothing more and
does anybody know well nothing more and
does anybody know well nothing more and nothing less than my favorite innovator
nothing less than my favorite innovator
nothing less than my favorite innovator of all time Johannes Gutenberg Gutenberg
of all time Johannes Gutenberg Gutenberg
of all time Johannes Gutenberg Gutenberg was an expert in metallurgy but his many
was an expert in metallurgy but his many
was an expert in metallurgy but his many failed ideas and businesses led him to
failed ideas and businesses led him to
failed ideas and businesses led him to learning all kinds of information from
learning all kinds of information from
learning all kinds of information from all kinds of different areas
all kinds of different areas
all kinds of different areas he became very curious about winemaking
he became very curious about winemaking
he became very curious about winemaking and he started studying the mechanism
and he started studying the mechanism
and he started studying the mechanism called the screw press or the wine press
called the screw press or the wine press
called the screw press or the wine press which allowed pressure to be applied on
which allowed pressure to be applied on
which allowed pressure to be applied on a flat plane so the grapes were
a flat plane so the grapes were
a flat plane so the grapes were transformed into juice and later into
transformed into juice and later into
transformed into juice and later into wine so what did this genius guy
wine so what did this genius guy
wine so what did this genius guy around 1440 he took everything he knew
around 1440 he took everything he knew
around 1440 he took everything he knew about metallurgy everything he learned
about metallurgy everything he learned
about metallurgy everything he learned about winemaking and the screw press the
about winemaking and the screw press the
about winemaking and the screw press the wine press and transformed it into
wine press and transformed it into
wine press and transformed it into something new so he invented the
something new so he invented the
something new so he invented the printing press the first ever mechanism
printing press the first ever mechanism
printing press the first ever mechanism to produce books
to produce books
to produce books this is acceptation taking something
this is acceptation taking something
this is acceptation taking something that already exists and using it to
that already exists and using it to
that already exists and using it to solve a new problem in order to create
solve a new problem in order to create
solve a new problem in order to create innovation in another area Steven
innovation in another area Steven
innovation in another area Steven Johnson is a famous pop science writer
Johnson is a famous pop science writer
Johnson is a famous pop science writer again one of my favorites and the great
again one of my favorites and the great
again one of my favorites and the great innovation storyteller so he creates a
innovation storyteller so he creates a
innovation storyteller so he creates a powerful visual for us he says imagine
powerful visual for us he says imagine
powerful visual for us he says imagine entering a dark room just like this file
entering a dark room just like this file
entering a dark room just like this file with matches in your hand when you light
with matches in your hand when you light
with matches in your hand when you light the match in this dark room you can see
the match in this dark room you can see
the match in this dark room you can see that there is wood and fireplace in the
that there is wood and fireplace in the
that there is wood and fireplace in the fireplace now your match gets a whole
fireplace now your match gets a whole
fireplace now your match gets a whole new use in a whole new context that’s
new use in a whole new context that’s
new use in a whole new context that’s acceptation now this is a very powerful
acceptation now this is a very powerful
acceptation now this is a very powerful image by the way I wanted to say
image by the way I wanted to say
image by the way I wanted to say something about innovation that first
something about innovation that first
something about innovation that first has one purpose and then a whole nother
has one purpose and then a whole nother
has one purpose and then a whole nother purpose so when Tim berners-lee man
purpose so when Tim berners-lee man
purpose so when Tim berners-lee man invented world wide web in 1989 did you
invented world wide web in 1989 did you
invented world wide web in 1989 did you think he meant it for us to be watching
think he meant it for us to be watching
think he meant it for us to be watching this in the loop on the internet for
this in the loop on the internet for
this in the loop on the internet for buying pajamas online or for starting
buying pajamas online or for starting
buying pajamas online or for starting revolutions online that’s acceptation it
revolutions online that’s acceptation it
revolutions online that’s acceptation it leads to innovation these are the first
leads to innovation these are the first
leads to innovation these are the first original sunglasses that appeared in
original sunglasses that appeared in
original sunglasses that appeared in China in the 12th century actually they
China in the 12th century actually they
China in the 12th century actually they were not used for sun protection the
were not used for sun protection the
were not used for sun protection the judges used to put them on their eyes
judges used to put them on their eyes
judges used to put them on their eyes because they wanted to hide their facial
because they wanted to hide their facial
because they wanted to hide their facial expressions while interviewing witnesses
expressions while interviewing witnesses
expressions while interviewing witnesses nowadays it’s all about sun protection
nowadays it’s all about sun protection
nowadays it’s all about sun protection and fashion to us okay now I have a
and fashion to us okay now I have a
and fashion to us okay now I have a question to you how many of you decided
question to you how many of you decided
question to you how many of you decided to wear jeans today can I see your hands
to wear jeans today can I see your hands
to wear jeans today can I see your hands please
please
please Wow okay did you know that jeans were
Wow okay did you know that jeans were
Wow okay did you know that jeans were originally used by Cowboys and miners in
originally used by Cowboys and miners in
originally used by Cowboys and miners in the California Gold Rush in USA and they
the California Gold Rush in USA and they
the California Gold Rush in USA and they were invited invented by Levi’s for this
were invited invented by Levi’s for this
were invited invented by Levi’s for this because they had a very high endurance
because they had a very high endurance
because they had a very high endurance to hard labor actually they’re called
to hard labor actually they’re called
to hard labor actually they’re called because they come from Genoa Italy I’ve
because they come from Genoa Italy I’ve
because they come from Genoa Italy I’ve seen it many of you decided to wear
seen it many of you decided to wear
seen it many of you decided to wear jeans today but I can bet there is not
jeans today but I can bet there is not
jeans today but I can bet there is not even one cowboy in this room or not even
even one cowboy in this room or not even
even one cowboy in this room or not even one gold-digging minor so now that we
one gold-digging minor so now that we
one gold-digging minor so now that we have defined acceptation and talked
have defined acceptation and talked
have defined acceptation and talked about some beautiful stories let’s get
about some beautiful stories let’s get
about some beautiful stories let’s get to the practical stuff what are the
to the practical stuff what are the
to the practical stuff what are the instruments of acceptation I propose to
instruments of acceptation I propose to
instruments of acceptation I propose to you some first the power of your hobbies
you some first the power of your hobbies
you some first the power of your hobbies another riddle for you what does art
another riddle for you what does art
another riddle for you what does art school and poetry have in common well
school and poetry have in common well
school and poetry have in common well this is my story
this is my story
this is my story when I was a priest color my parents
when I was a priest color my parents
when I was a priest color my parents noticed that I liked to draw so when I
noticed that I liked to draw so when I
noticed that I liked to draw so when I turned 8 they decided to enroll me into
turned 8 they decided to enroll me into
turned 8 they decided to enroll me into art school now I come from the Republic
art school now I come from the Republic
art school now I come from the Republic of Moldova so I went to Alex a shoe
of Moldova so I went to Alex a shoe
of Moldova so I went to Alex a shoe serve art school in Cassino it was a
serve art school in Cassino it was a
serve art school in Cassino it was a very good art school it was an after
very good art school it was an after
very good art school it was an after school course but still it was quite
school course but still it was quite
school course but still it was quite complicated for a eight-year-old because
complicated for a eight-year-old because
complicated for a eight-year-old because I had to learn sculpture picture drawing
I had to learn sculpture picture drawing
I had to learn sculpture picture drawing arts history and all kinds of art
arts history and all kinds of art
arts history and all kinds of art subjects so while the other
subjects so while the other
subjects so while the other eight-year-olds were out playing and
eight-year-olds were out playing and
eight-year-olds were out playing and having fun and enjoying life I had to go
having fun and enjoying life I had to go
having fun and enjoying life I had to go to art school three times a week two
to art school three times a week two
to art school three times a week two hours a half a day every day for four
hours a half a day every day for four
hours a half a day every day for four years so imagine this my father pulling
years so imagine this my father pulling
years so imagine this my father pulling my hand me crying with crocodile tears
my hand me crying with crocodile tears
my hand me crying with crocodile tears because I didn’t want to go and my
because I didn’t want to go and my
because I didn’t want to go and my father telling me one day you will thank
father telling me one day you will thank
father telling me one day you will thank me for this so after four years it went
me for this so after four years it went
me for this so after four years it went on and on and on like this and after
on and on and on like this and after
on and on and on like this and after four years when I graduated I said I
four years when I graduated I said I
four years when I graduated I said I never want to have to do with arts again
never want to have to do with arts again
never want to have to do with arts again for the rest of my life in my defense I
for the rest of my life in my defense I
for the rest of my life in my defense I was 12 so I had other hobbies I liked
was 12 so I had other hobbies I liked
was 12 so I had other hobbies I liked photography I liked foreign languages I
photography I liked foreign languages I
photography I liked foreign languages I wrote poems my teacher encouraged me to
wrote poems my teacher encouraged me to
wrote poems my teacher encouraged me to publish my poem so by the time I was 18
publish my poem so by the time I was 18
publish my poem so by the time I was 18 I published my first poem book but I
I published my first poem book but I
I published my first poem book but I didn’t want to be a writer this was not
didn’t want to be a writer this was not
didn’t want to be a writer this was not my profession right so it was like an
my profession right so it was like an
my profession right so it was like an isolated victory to me
isolated victory to me
isolated victory to me after that I graduated high school I
after that I graduated high school I
after that I graduated high school I moved to Bucharest to study journalism
moved to Bucharest to study journalism
moved to Bucharest to study journalism but I didn’t want to be a journalist
but I didn’t want to be a journalist
but I didn’t want to be a journalist either so I started working in PR for a
either so I started working in PR for a
either so I started working in PR for a couple of years and then one day I got
couple of years and then one day I got
couple of years and then one day I got that idea I’m calling it that idea
that idea I’m calling it that idea
that idea I’m calling it that idea because just like the Queen from Alice
because just like the Queen from Alice
because just like the Queen from Alice in Wonderland why
in Wonderland why
in Wonderland why sometimes I believed as many as six
sometimes I believed as many as six
sometimes I believed as many as six impossible things before breakfast so I
impossible things before breakfast so I
impossible things before breakfast so I decided to take something purely
decided to take something purely
decided to take something purely functional like a lady’s bag and to add
functional like a lady’s bag and to add
functional like a lady’s bag and to add to its something that has purpose and
to its something that has purpose and
to its something that has purpose and meaning to me this way I could bring
meaning to me this way I could bring
meaning to me this way I could bring purpose and meaning to the world so for
purpose and meaning to the world so for
purpose and meaning to the world so for me
me
me books culture and promotion promoting
books culture and promotion promoting
books culture and promotion promoting lis reading has purpose and meaning so I
lis reading has purpose and meaning so I
lis reading has purpose and meaning so I decided to take an ordinary bag and to
decided to take an ordinary bag and to
decided to take an ordinary bag and to add restructure to innovate its design
add restructure to innovate its design
add restructure to innovate its design and to add a special transparent pocket
and to add a special transparent pocket
and to add a special transparent pocket for your book this way first your book
for your book this way first your book
for your book this way first your book is protected because ladies we know we
is protected because ladies we know we
is protected because ladies we know we have sharp objects in our bags we have
have sharp objects in our bags we have
have sharp objects in our bags we have makeup in our bags we have all kinds of
makeup in our bags we have all kinds of
makeup in our bags we have all kinds of lotions you don’t want to know and
lotions you don’t want to know and
lotions you don’t want to know and second of all it is exposed to the world
second of all it is exposed to the world
second of all it is exposed to the world so the book you are reading represents
so the book you are reading represents
so the book you are reading represents who you are more than what you are and
who you are more than what you are and
who you are more than what you are and what you have why did I want to tell you
what you have why did I want to tell you
what you have why did I want to tell you my story this is book Letta by the way
my story this is book Letta by the way
my story this is book Letta by the way Clara
Clara
Clara people-people book Letta I wanted to
people-people book Letta I wanted to
people-people book Letta I wanted to tell you that now I understand after
tell you that now I understand after
tell you that now I understand after four years of producing and selling book
four years of producing and selling book
four years of producing and selling book Letta producing and selling innovation I
Letta producing and selling innovation I
Letta producing and selling innovation I understand what all those things had in
understand what all those things had in
understand what all those things had in common so art school poetry journal is
common so art school poetry journal is
common so art school poetry journal is foreign languages photography now they
foreign languages photography now they
foreign languages photography now they are all equally important ingredients in
are all equally important ingredients in
are all equally important ingredients in my day-to-day work and they’re equally
my day-to-day work and they’re equally
my day-to-day work and they’re equally important ingredients in creating
important ingredients in creating
important ingredients in creating innovation and father thank you so to be
innovation and father thank you so to be
innovation and father thank you so to be more like a five-year-old let’s stop
more like a five-year-old let’s stop
more like a five-year-old let’s stop being so serious when we were five
being so serious when we were five
being so serious when we were five we were not scared of limitations we
we were not scared of limitations we
we were not scared of limitations we were not scared of impossible things
were not scared of impossible things
were not scared of impossible things we believed in Wonderland’s we had
we believed in Wonderland’s we had
we believed in Wonderland’s we had superpowers we use games to show our
superpowers we use games to show our
superpowers we use games to show our wishes and our fears so sometimes I
wishes and our fears so sometimes I
wishes and our fears so sometimes I think we should channel the
think we should channel the
think we should channel the five-year-old inside so try to step out
five-year-old inside so try to step out
five-year-old inside so try to step out of your tired boring mortal chicken
of your tired boring mortal chicken
of your tired boring mortal chicken adult body and go back into that playful
adult body and go back into that playful
adult body and go back into that playful mode three find your creative cafe and
mode three find your creative cafe and
mode three find your creative cafe and this is not advertising to any coffee
this is not advertising to any coffee
this is not advertising to any coffee shop chain it’s a concept while most of
shop chain it’s a concept while most of
shop chain it’s a concept while most of us tend to share their ideas with our
us tend to share their ideas with our
us tend to share their ideas with our closest people and with our family
closest people and with our family
closest people and with our family scientists have proven that the most
scientists have proven that the most
scientists have proven that the most diverse and
diverse and
diverse and chaotic social interactions provide the
chaotic social interactions provide the
chaotic social interactions provide the best acceptation background once again
best acceptation background once again
best acceptation background once again the most diverse and chaotic social
the most diverse and chaotic social
the most diverse and chaotic social interactions provide the best
interactions provide the best
interactions provide the best acceptation backgrounds so your bubble
acceptation backgrounds so your bubble
acceptation backgrounds so your bubble may be comfortable but it doesn’t help
may be comfortable but it doesn’t help
may be comfortable but it doesn’t help you evolve you know what is a creative
you evolve you know what is a creative
you evolve you know what is a creative cafe Apple is a creative cafe you know
cafe Apple is a creative cafe you know
cafe Apple is a creative cafe you know what else is a creative cafe freud’s
what else is a creative cafe freud’s
what else is a creative cafe freud’s gatherings from Burgas number 19 in
gatherings from Burgas number 19 in
gatherings from Burgas number 19 in vienna where a group of people wrote all
vienna where a group of people wrote all
vienna where a group of people wrote all together the first pages of
together the first pages of
together the first pages of psychoanalysis we can also talk about
psychoanalysis we can also talk about
psychoanalysis we can also talk about all Parisian restaurants like lado
all Parisian restaurants like lado
all Parisian restaurants like lado Margot where you could easily bump into
Margot where you could easily bump into
Margot where you could easily bump into Ernest Hemingway Pablo Picasso jean-paul
Ernest Hemingway Pablo Picasso jean-paul
Ernest Hemingway Pablo Picasso jean-paul Sartre Simone de Beauvoir just a few
Sartre Simone de Beauvoir just a few
Sartre Simone de Beauvoir just a few years ago but why go so far away we have
years ago but why go so far away we have
years ago but why go so far away we have our own Casa CAPTCHA in Bucharest
our own Casa CAPTCHA in Bucharest
our own Casa CAPTCHA in Bucharest one of the oldest and most elegant cafes
one of the oldest and most elegant cafes
one of the oldest and most elegant cafes where a lot of Romanian history was born
where a lot of Romanian history was born
where a lot of Romanian history was born they used to say lock option a vintage
they used to say lock option a vintage
they used to say lock option a vintage senior locale kudo Midas patty – Antonia
senior locale kudo Midas patty – Antonia
senior locale kudo Midas patty – Antonia Monica puja to insult a salmon in
Monica puja to insult a salmon in
Monica puja to insult a salmon in cascade toy number 4 be a slow
cascade toy number 4 be a slow
cascade toy number 4 be a slow multitasker and again this is a concept
multitasker and again this is a concept
multitasker and again this is a concept proposed to us by Steven Johnson who is
proposed to us by Steven Johnson who is
proposed to us by Steven Johnson who is just brilliant he says while
just brilliant he says while
just brilliant he says while concentrating on one major idea is
concentrating on one major idea is
concentrating on one major idea is pretty smart it will limit your
pretty smart it will limit your
pretty smart it will limit your creativity in the process of acceptation
creativity in the process of acceptation
creativity in the process of acceptation so he says it’s even better to
so he says it’s even better to
so he says it’s even better to concentrate on one an idea just for some
concentrate on one an idea just for some
concentrate on one an idea just for some hours or some days and then leave all
hours or some days and then leave all
hours or some days and then leave all the other ideas spin in your head like
the other ideas spin in your head like
the other ideas spin in your head like ghosts until you tie them all together
ghosts until you tie them all together
ghosts until you tie them all together into a new concept with a new purpose so
into a new concept with a new purpose so
into a new concept with a new purpose so in the end don’t forget that acceptation
in the end don’t forget that acceptation
in the end don’t forget that acceptation started in nature but is now part of all
started in nature but is now part of all
started in nature but is now part of all innovation channel the inner
innovation channel the inner
innovation channel the inner five-year-old even when you feel like a
five-year-old even when you feel like a
five-year-old even when you feel like a boring mortal chicken adult try to
boring mortal chicken adult try to
boring mortal chicken adult try to remember that a good glass of wine
remember that a good glass of wine
remember that a good glass of wine helped Gutenberg invents the printing
helped Gutenberg invents the printing
helped Gutenberg invents the printing press and become one of the greatest
press and become one of the greatest
press and become one of the greatest innovators in the world use all the
innovators in the world use all the
innovators in the world use all the hobbies and all the know-how you can get
hobbies and all the know-how you can get
hobbies and all the know-how you can get because one day it will all make sense
because one day it will all make sense
because one day it will all make sense in the greater puzzle of innovation and
in the greater puzzle of innovation and
in the greater puzzle of innovation and finally talk talk talk talk talk about
finally talk talk talk talk talk about
finally talk talk talk talk talk about your idea with the barista with your
your idea with the barista with your
your idea with the barista with your baby
baby
baby with your grandmother your children and
with your grandmother your children and
with your grandmother your children and even with a nice lady talking in front
even with a nice lady talking in front
even with a nice lady talking in front of you at your TEDx event innovation has
of you at your TEDx event innovation has
of you at your TEDx event innovation has been an important part of human
been an important part of human
been an important part of human development but today most of all I
development but today most of all I
development but today most of all I believe innovation is the lesson of our
believe innovation is the lesson of our
believe innovation is the lesson of our generation thank
”
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