[Music] [Applause]
[Applause]
[Applause] [Music]
imagine a woman she wants to do sports
imagine a woman she wants to do sports but there is no sportswear for her she
but there is no sportswear for her she
but there is no sportswear for her she wants to go to her school prom no
wants to go to her school prom no
wants to go to her school prom no evening where she is in a big shopping
evening where she is in a big shopping
evening where she is in a big shopping mall in a beautiful summer day she wants
mall in a beautiful summer day she wants
mall in a beautiful summer day she wants to buy clothes but she can’t find
to buy clothes but she can’t find
to buy clothes but she can’t find anything to wear that can be a quite a
anything to wear that can be a quite a
anything to wear that can be a quite a bad dream for most of you but that was
bad dream for most of you but that was
bad dream for most of you but that was the reality for the Muslim women what to
the reality for the Muslim women what to
the reality for the Muslim women what to wear you may ask what is the problem
wear you may ask what is the problem
wear you may ask what is the problem what was the problem the problem was not
what was the problem the problem was not
what was the problem the problem was not the size the problem was not the body
the size the problem was not the body
the size the problem was not the body type and the problem was not the budget
type and the problem was not the budget
type and the problem was not the budget the problem was her dressing coats her
the problem was her dressing coats her
the problem was her dressing coats her dressing coats were simply not fitting
dressing coats were simply not fitting
dressing coats were simply not fitting into the modern world’s fashion industry
into the modern world’s fashion industry
into the modern world’s fashion industry standards as a woman if you want to
standards as a woman if you want to
standards as a woman if you want to cover your body a little more because of
cover your body a little more because of
cover your body a little more because of your son allergy or because of your
your son allergy or because of your
your son allergy or because of your beliefs world was not providing you
beliefs world was not providing you
beliefs world was not providing you options this quotation is coming from a
options this quotation is coming from a
options this quotation is coming from a mod modern mothers lady in Turkey not in
mod modern mothers lady in Turkey not in
mod modern mothers lady in Turkey not in Hawaii where 98% of the population is
Hawaii where 98% of the population is
Hawaii where 98% of the population is Muslim and 65% of the population wearing
Muslim and 65% of the population wearing
Muslim and 65% of the population wearing hijab even in Turkey that was a big
hijab even in Turkey that was a big
hijab even in Turkey that was a big problem world was ignoring it and they
problem world was ignoring it and they
problem world was ignoring it and they was they were not ready to provide
was they were not ready to provide
was they were not ready to provide choice in style for the modern mothers
choice in style for the modern mothers
choice in style for the modern mothers women we thought I thought that is the
women we thought I thought that is the
women we thought I thought that is the bias
bias
bias of the fashion industry and we set out
of the fashion industry and we set out
of the fashion industry and we set out to do something about it
to do something about it
to do something about it my name is Kieran I am one of the
my name is Kieran I am one of the
my name is Kieran I am one of the founders of an online modest fashion
founders of an online modest fashion
founders of an online modest fashion company in Turkey you can call it modest
company in Turkey you can call it modest
company in Turkey you can call it modest fashion hijab fashion or Islamic fashion
fashion hijab fashion or Islamic fashion
fashion hijab fashion or Islamic fashion in both ways it’s the same thing my job
in both ways it’s the same thing my job
in both ways it’s the same thing my job is to make Muslim women make it make
is to make Muslim women make it make
is to make Muslim women make it make Muslim women look and feel their best by
Muslim women look and feel their best by
Muslim women look and feel their best by providing them choice and today I will
providing them choice and today I will
providing them choice and today I will tell you the story about us how noticing
tell you the story about us how noticing
tell you the story about us how noticing the obvious can let into a global
the obvious can let into a global
the obvious can let into a global fashion platform for Muslim ladies so
fashion platform for Muslim ladies so
fashion platform for Muslim ladies so why the world was ignoring the needs of
why the world was ignoring the needs of
why the world was ignoring the needs of the style needs of the Muslim women it’s
the style needs of the Muslim women it’s
the style needs of the Muslim women it’s a big market in the early days of my
a big market in the early days of my
a big market in the early days of my company I was trying to make a elevator
company I was trying to make a elevator
company I was trying to make a elevator pitch to one of the investors trying to
pitch to one of the investors trying to
pitch to one of the investors trying to explain the opportunities of Islamic
explain the opportunities of Islamic
explain the opportunities of Islamic fashion he said wait a minute
fashion he said wait a minute
fashion he said wait a minute Islamic fashion let me guess the
Islamic fashion let me guess the
Islamic fashion let me guess the favorite color this year black that was
favorite color this year black that was
favorite color this year black that was the approach from a master side to the
the approach from a master side to the
the approach from a master side to the industry side everybody was thinking
industry side everybody was thinking
industry side everybody was thinking about the Muslim fashion as black
about the Muslim fashion as black
about the Muslim fashion as black brokers or some type of a uniform or
brokers or some type of a uniform or
brokers or some type of a uniform or some ethnic clothing they don’t bother
some ethnic clothing they don’t bother
some ethnic clothing they don’t bother to cater to that need their approach was
to cater to that need their approach was
to cater to that need their approach was like either you follow our rules our
like either you follow our rules our
like either you follow our rules our fashion or good luck to you with your
fashion or good luck to you with your
fashion or good luck to you with your black brokers on the other hand like you
black brokers on the other hand like you
black brokers on the other hand like you can ask like the Muslim labels they know
can ask like the Muslim labels they know
can ask like the Muslim labels they know the standards they can do something but
the standards they can do something but
the standards they can do something but surprisingly there were only a handful
surprisingly there were only a handful
surprisingly there were only a handful of labels all around the world who are
of labels all around the world who are
of labels all around the world who are catering to the needs of the modest
catering to the needs of the modest
catering to the needs of the modest modern Muslim women a handful of them
modern Muslim women a handful of them
modern Muslim women a handful of them I’m
I’m
I’m counting the mom-and-pop shops so there
counting the mom-and-pop shops so there
counting the mom-and-pop shops so there were they were enjoying a big big crowds
were they were enjoying a big big crowds
were they were enjoying a big big crowds and they were enjoying a captive
and they were enjoying a captive
and they were enjoying a captive audience for themselves a big market but
audience for themselves a big market but
audience for themselves a big market but they were repeating themselves over and
they were repeating themselves over and
they were repeating themselves over and over again
over again
over again most of them making something new and
most of them making something new and
most of them making something new and bringing something new to the market
bringing something new to the market
bringing something new to the market every season in fashion it is a risk
every season in fashion it is a risk
every season in fashion it is a risk because you don’t know which one sells
because you don’t know which one sells
because you don’t know which one sells and which one not so they were repeating
and which one not so they were repeating
and which one not so they were repeating themselves but the ones that they would
themselves but the ones that they would
themselves but the ones that they would sells fast selling was they are
sells fast selling was they are
sells fast selling was they are modifying it and re-entering it to the
modifying it and re-entering it to the
modifying it and re-entering it to the market again no competition no risk
market again no competition no risk
market again no competition no risk appetite no variety that’s why a 55 year
appetite no variety that’s why a 55 year
appetite no variety that’s why a 55 year old women and her 24 year old daughter
old women and her 24 year old daughter
old women and her 24 year old daughter were almost wearing the same thing no
were almost wearing the same thing no
were almost wearing the same thing no segmentation and when you think about
segmentation and when you think about
segmentation and when you think about the modest designers there very few of
the modest designers there very few of
the modest designers there very few of them but they were only dreaming of
them but they were only dreaming of
them but they were only dreaming of being global or scaling their business
being global or scaling their business
being global or scaling their business speaking because they were only catering
speaking because they were only catering
speaking because they were only catering to the needs of their neighborhoods
to the needs of their neighborhoods
to the needs of their neighborhoods so labels are not they’re repeating
so labels are not they’re repeating
so labels are not they’re repeating themselves and the designers are small
themselves and the designers are small
themselves and the designers are small and the Western fashion industry was not
and the Western fashion industry was not
and the Western fashion industry was not even by a bothering to look at it for
even by a bothering to look at it for
even by a bothering to look at it for men and for women clothing is just not
men and for women clothing is just not
men and for women clothing is just not only a fabric that you put on your body
only a fabric that you put on your body
only a fabric that you put on your body it’s more than that it’s a part of your
it’s more than that it’s a part of your
it’s more than that it’s a part of your expression it’s a part of your identity
expression it’s a part of your identity
expression it’s a part of your identity and it almost speaks about you when you
and it almost speaks about you when you
and it almost speaks about you when you look good you feel good it helps your
look good you feel good it helps your
look good you feel good it helps your self-esteem self-confidence and just
self-esteem self-confidence and just
self-esteem self-confidence and just because they covered themselves a little
because they covered themselves a little
because they covered themselves a little more world was not providing those
more world was not providing those
more world was not providing those options and they had to suffice with the
options and they had to suffice with the
options and they had to suffice with the same old boring clothes for years
same old boring clothes for years
same old boring clothes for years and years we thought it sounds there and
and years we thought it sounds there and
and years we thought it sounds there and we refuse to believe that Muslim women
we refuse to believe that Muslim women
we refuse to believe that Muslim women doesn’t have a sense of style and they
doesn’t have a sense of style and they
doesn’t have a sense of style and they don’t want to express themselves in
don’t want to express themselves in
don’t want to express themselves in their own way so the solution was
their own way so the solution was
their own way so the solution was building an internet platform a fashion
building an internet platform a fashion
building an internet platform a fashion platform and we started to talk to the
platform and we started to talk to the
platform and we started to talk to the labels to convince them produce in our
labels to convince them produce in our
labels to convince them produce in our standards and we also gather all the
standards and we also gather all the
standards and we also gather all the designers models fashion designers in
designers models fashion designers in
designers models fashion designers in one platform but the first days were not
one platform but the first days were not
one platform but the first days were not not very easy I remember myself on the
not very easy I remember myself on the
not very easy I remember myself on the streets of Osman Bey he trying to find
streets of Osman Bey he trying to find
streets of Osman Bey he trying to find long and long sleeve tunics simple but
long and long sleeve tunics simple but
long and long sleeve tunics simple but it was in June
it was in June
it was in June autumn is a garment district in Turkey
autumn is a garment district in Turkey
autumn is a garment district in Turkey where you can find more than six hundred
where you can find more than six hundred
where you can find more than six hundred outlets and you can find thousands of
outlets and you can find thousands of
outlets and you can find thousands of clothing all I can find was 19 long
clothing all I can find was 19 long
clothing all I can find was 19 long sleeve tunics
sleeve tunics
sleeve tunics I asked why they said man it’s
I asked why they said man it’s
I asked why they said man it’s summertime either they have short
summertime either they have short
summertime either they have short sleeves or sleeveless people don’t want
sleeves or sleeveless people don’t want
sleeves or sleeveless people don’t want it why do you need it I try to explain
it why do you need it I try to explain
it why do you need it I try to explain it to them I was talking about the need
it to them I was talking about the need
it to them I was talking about the need why they need it I said could you
why they need it I said could you
why they need it I said could you produce it for me I can write you a
produce it for me I can write you a
produce it for me I can write you a check they said well we can produce it
check they said well we can produce it
check they said well we can produce it for you but we don’t accept checks we
for you but we don’t accept checks we
for you but we don’t accept checks we want the money on the table because they
want the money on the table because they
want the money on the table because they didn’t trust me they think that a
didn’t trust me they think that a
didn’t trust me they think that a romantic entrepreneur was going to
romantic entrepreneur was going to
romantic entrepreneur was going to bankrupt one like two three months
bankrupt one like two three months
bankrupt one like two three months without paying them it took some time
but right now we have gone up to the
but right now we have gone up to the 4,200 tunics in our platform today we
4,200 tunics in our platform today we
4,200 tunics in our platform today we have more than 300 brands in our
have more than 300 brands in our
have more than 300 brands in our platform every year more than a hundred
platform every year more than a hundred
platform every year more than a hundred million women Wizards outside and we
million women Wizards outside and we
million women Wizards outside and we deliver to 120 countries worldwide
deliver to 120 countries worldwide
deliver to 120 countries worldwide we have great designers we came from
we have great designers we came from
we have great designers we came from scratch together but now they scale
scratch together but now they scale
scratch together but now they scale their business globally they are selling
their business globally they are selling
their business globally they are selling millions of pieces most of them women we
millions of pieces most of them women we
millions of pieces most of them women we help them and they teach us the dynamics
help them and they teach us the dynamics
help them and they teach us the dynamics of this business we grown together last
of this business we grown together last
of this business we grown together last year they had the first Mother’s Fashion
year they had the first Mother’s Fashion
year they had the first Mother’s Fashion Week in Istanbul and this year in a week
Week in Istanbul and this year in a week
Week in Istanbul and this year in a week we’re going to be repeating it in London
we’re going to be repeating it in London
we’re going to be repeating it in London London what is Fashion Week is coming in
London what is Fashion Week is coming in
London what is Fashion Week is coming in last 7 years it was fast for us it was
last 7 years it was fast for us it was
last 7 years it was fast for us it was also fast for the models fashion
also fast for the models fashion
also fast for the models fashion industry so what triggered that what was
industry so what triggered that what was
industry so what triggered that what was the tipping point the first thing was
the tipping point the first thing was
the tipping point the first thing was internet internet was a great catalyst
internet internet was a great catalyst
internet internet was a great catalyst for modest fashion because one Moomin
for modest fashion because one Moomin
for modest fashion because one Moomin connected online they started to see
connected online they started to see
connected online they started to see each others clothes they witness they’re
each others clothes they witness they’re
each others clothes they witness they’re having the same dressing codes but
having the same dressing codes but
having the same dressing codes but different styles they also discover
different styles they also discover
different styles they also discover small boutiques and they also discovered
small boutiques and they also discovered
small boutiques and they also discovered the designers and they said wait a
the designers and they said wait a
the designers and they said wait a minute I like it that’s so cool
minute I like it that’s so cool
minute I like it that’s so cool I wish I can have it in my hometown and
I wish I can have it in my hometown and
I wish I can have it in my hometown and they started to demand it louder and
they started to demand it louder and
they started to demand it louder and louder every day we are one of the lucky
louder every day we are one of the lucky
louder every day we are one of the lucky ones who heard it who lend the ear to
ones who heard it who lend the ear to
ones who heard it who lend the ear to that the second big thing is missing
that the second big thing is missing
that the second big thing is missing women herself started to change they
women herself started to change they
women herself started to change they started to take active roles
started to take active roles
started to take active roles in the society they started to pursue
in the society they started to pursue
in the society they started to pursue their goals and their dreams they’re
their goals and their dreams they’re
their goals and their dreams they’re expressing themselves their
expressing themselves their
expressing themselves their individuality in their own way without
individuality in their own way without
individuality in their own way without compromising from their beliefs now we
compromising from their beliefs now we
compromising from their beliefs now we see more and more Muslim women taking
see more and more Muslim women taking
see more and more Muslim women taking active roles in the society being
active roles in the society being
active roles in the society being present in the social life being doctors
present in the social life being doctors
present in the social life being doctors lawyers at least entrepreneurs and
they’re going to be all over the place
they’re going to be all over the place in all over the social life and they’re
in all over the social life and they’re
in all over the social life and they’re going to be taking more active roles and
going to be taking more active roles and
going to be taking more active roles and also proudly wearing their hijab and
also proudly wearing their hijab and
also proudly wearing their hijab and those Muslim women also show the world
those Muslim women also show the world
those Muslim women also show the world that they care about style they care
that they care about style they care
that they care about style they care about fashion right now
Nike Donna Karan Marks and Spencer the
Nike Donna Karan Marks and Spencer the giant brands started to listen them
giant brands started to listen them
giant brands started to listen them started to cater to that need today and
started to cater to that need today and
started to cater to that need today and more importantly people more and more
more importantly people more and more
more importantly people more and more people recognize regardless of her
people recognize regardless of her
people recognize regardless of her belief every women deserves the chance
belief every women deserves the chance
belief every women deserves the chance to look good in whichever way she
to look good in whichever way she
to look good in whichever way she chooses what is next for us are we done
chooses what is next for us are we done
chooses what is next for us are we done we are not we want to help
we are not we want to help
we are not we want to help Main Street brands to be a bridge
Main Street brands to be a bridge
Main Street brands to be a bridge between the modest modern women and the
between the modest modern women and the
between the modest modern women and the market and we also want to empower more
market and we also want to empower more
market and we also want to empower more designers to scale their work to the
designers to scale their work to the
designers to scale their work to the globe and of course we want to continue
globe and of course we want to continue
globe and of course we want to continue to bring choice in style more choice
to bring choice in style more choice
to bring choice in style more choice more fashion in style for the Muslim
more fashion in style for the Muslim
more fashion in style for the Muslim women
women
women come a long way and we’ll see their
come a long way and we’ll see their
come a long way and we’ll see their positive reflections in the in the every
positive reflections in the in the every
positive reflections in the in the every aspect of the daily life every day and
aspect of the daily life every day and
aspect of the daily life every day and we’ll be humbled to walk the way with
we’ll be humbled to walk the way with
we’ll be humbled to walk the way with them in this journey thank you
them in this journey thank you
them in this journey thank you [Applause]
”
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