hi I’m Evan Carmichael welcome from the edition of ask Evan today mention a
edition of ask Evan today mention a
edition of ask Evan today mention a question from one of my youtube viewers
question from one of my youtube viewers
question from one of my youtube viewers David who took issue with something I
David who took issue with something I
David who took issue with something I said in one of my old videos so I was a
said in one of my old videos so I was a
said in one of my old videos so I was a profile that I had and one of the things
profile that I had and one of the things
profile that I had and one of the things that I and was that you have to be
that I and was that you have to be
that I and was that you have to be unique if you want to be a successful
unique if you want to be a successful
unique if you want to be a successful entrepreneur in saying the information
entrepreneur in saying the information
entrepreneur in saying the information is useful and inspirational I have a
is useful and inspirational I have a
is useful and inspirational I have a question regarding one of your action
question regarding one of your action
question regarding one of your action items personally I don’t buy things
items personally I don’t buy things
items personally I don’t buy things because they’re unique I’m not aware of
because they’re unique I’m not aware of
because they’re unique I’m not aware of others being inspired to buy things
others being inspired to buy things
others being inspired to buy things based on their uniqueness seems to me
based on their uniqueness seems to me
based on their uniqueness seems to me that usefulness availability quality
that usefulness availability quality
that usefulness availability quality quality affordable affordable price are
quality affordable affordable price are
quality affordable affordable price are way more important than being unique so
way more important than being unique so
way more important than being unique so thanks for the question David a great
thanks for the question David a great
thanks for the question David a great point I think what I would say to that
point I think what I would say to that
point I think what I would say to that is I agree people are not going to buy
is I agree people are not going to buy
is I agree people are not going to buy something just because it’s different it
something just because it’s different it
something just because it’s different it has to add a lot of value and what I
has to add a lot of value and what I
has to add a lot of value and what I would think about the uniqueness is not
would think about the uniqueness is not
would think about the uniqueness is not necessarily uniqueness in your product
necessarily uniqueness in your product
necessarily uniqueness in your product or service but in your entire business
or service but in your entire business
or service but in your entire business so all the things that you talked about
so all the things that you talked about
so all the things that you talked about here availability quality affordable
here availability quality affordable
here availability quality affordable price usefulness that could be a way for
price usefulness that could be a way for
price usefulness that could be a way for your business to be unique right if you
your business to be unique right if you
your business to be unique right if you have more availability than anybody else
have more availability than anybody else
have more availability than anybody else in this is what helped amazon grow they
in this is what helped amazon grow they
in this is what helped amazon grow they have way more ability when they started
have way more ability when they started
have way more ability when they started than anybody else in a bookstore that
than anybody else in a bookstore that
than anybody else in a bookstore that availability made them unique but if
availability made them unique but if
availability made them unique but if your product or service is way more
your product or service is way more
your product or service is way more useful than somebody else then that
useful than somebody else then that
useful than somebody else then that makes your business unique quality again
makes your business unique quality again
makes your business unique quality again if you have a super outstanding quality
if you have a super outstanding quality
if you have a super outstanding quality product compared to everybody else that
product compared to everybody else that
product compared to everybody else that makes you unique the pricing is
makes you unique the pricing is
makes you unique the pricing is something that i tend to gear away from
something that i tend to gear away from
something that i tend to gear away from so it can be a point of differentiation
so it can be a point of differentiation
so it can be a point of differentiation can make your business unique if you
can make your business unique if you
can make your business unique if you have you know the best price on the
have you know the best price on the
have you know the best price on the market the challenge here is that’s
market the challenge here is that’s
market the challenge here is that’s really hard to sustain in the long term
really hard to sustain in the long term
really hard to sustain in the long term and you don’t want to race to the bottom
and you don’t want to race to the bottom
and you don’t want to race to the bottom you want to try to build up and be able
you want to try to build up and be able
you want to try to build up and be able to provide so much value that you’re
to provide so much value that you’re
to provide so much value that you’re able to charge a premium price ideally
able to charge a premium price ideally
able to charge a premium price ideally that’s where I’d like to see you and all
that’s where I’d like to see you and all
that’s where I’d like to see you and all the other entrepreneurs as well it’s not
the other entrepreneurs as well it’s not
the other entrepreneurs as well it’s not settling for the scraps on the bottom
settling for the scraps on the bottom
settling for the scraps on the bottom but I think all the points you mention
but I think all the points you mention
but I think all the points you mention are right on exactly true and I see them
are right on exactly true and I see them
are right on exactly true and I see them as being ways to be unique with your
as being ways to be unique with your
as being ways to be unique with your business my point about being unique is
business my point about being unique is
business my point about being unique is if you’re an average company selling the
if you’re an average company selling the
if you’re an average company selling the average product you know you’re not
average product you know you’re not
average product you know you’re not doing anything special you’re not going
doing anything special you’re not going
doing anything special you’re not going to get great results right pick any any
to get great results right pick any any
to get great results right pick any any business if you’re just selling the same
business if you’re just selling the same
business if you’re just selling the same thing everybody else is selling in the
thing everybody else is selling in the
thing everybody else is selling in the same way without anything that’s
same way without anything that’s
same way without anything that’s different about it then you’re not going
different about it then you’re not going
different about it then you’re not going to be able to build a successful
to be able to build a successful
to be able to build a successful long-term sustainable business you’ve
long-term sustainable business you’ve
long-term sustainable business you’ve got to have something that is different
got to have something that is different
got to have something that is different helps you stand out that is memorable
helps you stand out that is memorable
helps you stand out that is memorable that makes people want to come back to
that makes people want to come back to
that makes people want to come back to you and talk to you if it’s not in the
you and talk to you if it’s not in the
you and talk to you if it’s not in the product you being the service it could
product you being the service it could
product you being the service it could be just having the most friendly staff
be just having the most friendly staff
be just having the most friendly staff and you know people who respond very
and you know people who respond very
and you know people who respond very quickly that could be enough to be
quickly that could be enough to be
quickly that could be enough to be unique for your business you have to
unique for your business you have to
unique for your business you have to something that people talk about want to
something that people talk about want to
something that people talk about want to come back to you for you know tell their
come back to you for you know tell their
come back to you for you know tell their friends about and that has to be part of
friends about and that has to be part of
friends about and that has to be part of whatever business you ran and sometimes
whatever business you ran and sometimes
whatever business you ran and sometimes it’s possible on the product side to
it’s possible on the product side to
it’s possible on the product side to have you know innovations but different
have you know innovations but different
have you know innovations but different for the sake of different won’t help
for the sake of different won’t help
for the sake of different won’t help different and useful is really good
different and useful is really good
different and useful is really good right if you’re adding new features to a
right if you’re adding new features to a
right if you’re adding new features to a product that will really help solve some
product that will really help solve some
product that will really help solve some of these problem then that can be unique
of these problem then that can be unique
of these problem then that can be unique and really help your business or so
and really help your business or so
and really help your business or so hopefully that helps answer your
hopefully that helps answer your
hopefully that helps answer your question I absolutely agree with what
question I absolutely agree with what
question I absolutely agree with what you’re saying because of you watching if
you’re saying because of you watching if
you’re saying because of you watching if you liked the video please give it a
you liked the video please give it a
you liked the video please give it a thumbs up below which always makes me
thumbs up below which always makes me
thumbs up below which always makes me want to do more of these videos for you
want to do more of these videos for you
want to do more of these videos for you and if you have a question about you
and if you have a question about you
and if you have a question about you know being unique or anything else about
know being unique or anything else about
know being unique or anything else about your business feel free to leave it in
your business feel free to leave it in
your business feel free to leave it in the comments below I always read those
the comments below I always read those
the comments below I always read those and try to respond as quickly as I can
and try to respond as quickly as I can
and try to respond as quickly as I can so thank you and you’ll see you in the
so thank you and you’ll see you in the
so thank you and you’ll see you in the next episode
”
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