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The Art of Relevance | Nina Simon | TEDxPaloAlto


I bet you can think of something that

I bet you can think of something that matters to you that you wish mattered to

matters to you that you wish mattered to

matters to you that you wish mattered to more people

more people

more people maybe it’s your business maybe it’s a

maybe it’s your business maybe it’s a

maybe it’s your business maybe it’s a political movement maybe it’s an art

political movement maybe it’s an art

political movement maybe it’s an art form you love today I want to share with

form you love today I want to share with

form you love today I want to share with you a bit of what I’ve learned about how

you a bit of what I’ve learned about how

you a bit of what I’ve learned about how you can invite people who are outside

you can invite people who are outside

you can invite people who are outside your circle into that thing that matters

your circle into that thing that matters

your circle into that thing that matters most to you I run this museum the Museum

most to you I run this museum the Museum

most to you I run this museum the Museum of Art and history in Santa Cruz we call

of Art and history in Santa Cruz we call

of Art and history in Santa Cruz we call it the MA and today the MA is a thriving

it the MA and today the MA is a thriving

it the MA and today the MA is a thriving cultural center for our community but

cultural center for our community but

cultural center for our community but when I showed up as its new director six

when I showed up as its new director six

when I showed up as its new director six years ago it was in trouble we did not

years ago it was in trouble we did not

years ago it was in trouble we did not matter enough to enough people in our

matter enough to enough people in our

matter enough to enough people in our community and that was causing two

community and that was causing two

community and that was causing two really big problems the first was money

really big problems the first was money

really big problems the first was money we didn’t have any the day I walked in

we didn’t have any the day I walked in

we didn’t have any the day I walked in the door as a new director we had

the door as a new director we had

the door as a new director we had $16,000 in the bank we had thirty six

$16,000 in the bank we had thirty six

$16,000 in the bank we had thirty six thousand dollars in unpaid bills and

thousand dollars in unpaid bills and

thousand dollars in unpaid bills and there was no magic philanthropist ready

there was no magic philanthropist ready

there was no magic philanthropist ready to bail us out we were talking about

to bail us out we were talking about

to bail us out we were talking about closing the doors of the museum at the

closing the doors of the museum at the

closing the doors of the museum at the same time though we had an even bigger

same time though we had an even bigger

same time though we had an even bigger problem and that was a problem of

problem and that was a problem of

problem and that was a problem of relevance there were more people in

relevance there were more people in

relevance there were more people in Santa Cruz County who knew that this

Santa Cruz County who knew that this

Santa Cruz County who knew that this building used to be the county jail that

building used to be the county jail that

building used to be the county jail that knew that it was now a museum and it had

knew that it was now a museum and it had

knew that it was now a museum and it had been a museum at this point for 20 years

been a museum at this point for 20 years

been a museum at this point for 20 years we had to find a way to matter more to

we had to find a way to matter more to

we had to find a way to matter more to more people in our community we had to

more people in our community we had to

more people in our community we had to make the museum relevant but how do you

make the museum relevant but how do you

make the museum relevant but how do you do that we couldn’t just display

do that we couldn’t just display

do that we couldn’t just display relevance by Fiat people choose for

relevance by Fiat people choose for

relevance by Fiat people choose for themselves every day what we think is

themselves every day what we think is

themselves every day what we think is relevant to us and what we think isn’t

relevant to us and what we think isn’t

relevant to us and what we think isn’t what we’re going to attend to and what

what we’re going to attend to and what

what we’re going to attend to and what we’re going to ignore how do we make

we’re going to ignore how do we make

we’re going to ignore how do we make those decisions research shows we asked

those decisions research shows we asked

those decisions research shows we asked ourselves two questions to decide if

ourselves two questions to decide if

ourselves two questions to decide if something’s relevant how much meaning am

something’s relevant how much meaning am

something’s relevant how much meaning am I going to get out of this experience

I going to get out of this experience

I going to get out of this experience and how much effort is it going to take

and how much effort is it going to take

and how much effort is it going to take for me to have that experience we ask

for me to have that experience we ask

for me to have that experience we ask these questions every day how much

these questions every day how much

these questions every day how much meaning will I get out of seeing that

meaning will I get out of seeing that

meaning will I get out of seeing that art exhibit is it worth the effort of

art exhibit is it worth the effort of

art exhibit is it worth the effort of figuring out when they’re open buying a

figuring out when they’re open buying a

figuring out when they’re open buying a ticket finding a friend to come with me

ticket finding a friend to come with me

ticket finding a friend to come with me how much meeting would I get out of

how much meeting would I get out of

how much meeting would I get out of volunteering in my community is it worth

volunteering in my community is it worth

volunteering in my community is it worth the effort to find the right place where

the effort to find the right place where

the effort to find the right place where I really feel like I’m making a

I really feel like I’m making a

I really feel like I’m making a difference how much meaning would I get

difference how much meaning would I get

difference how much meaning would I get out of going into this bar would it be

out of going into this bar would it be

out of going into this bar would it be fun and what would it take to get me in

fun and what would it take to get me in

fun and what would it take to get me in the door at the

the door at the

the door at the we knew that people were not walking

we knew that people were not walking

we knew that people were not walking into our door they didn’t see the

into our door they didn’t see the

into our door they didn’t see the meaning there and I’ve started thinking

meaning there and I’ve started thinking

meaning there and I’ve started thinking about this not in terms of physical

about this not in terms of physical

about this not in terms of physical doors but metaphorical ones this idea of

doors but metaphorical ones this idea of

doors but metaphorical ones this idea of relevance as a key that unlocks meaning

relevance as a key that unlocks meaning

relevance as a key that unlocks meaning if there if you think about that thing

if there if you think about that thing

if there if you think about that thing that you love living inside a

that you love living inside a

that you love living inside a metaphorical locked room for you

metaphorical locked room for you

metaphorical locked room for you you know there’s value in there and you

you know there’s value in there and you

you know there’s value in there and you have done the effort to get that key you

have done the effort to get that key you

have done the effort to get that key you walk in again and again to the good

walk in again and again to the good

walk in again and again to the good stuff inside but for an outsider they

stuff inside but for an outsider they

stuff inside but for an outsider they don’t see the good stuff all they see is

don’t see the good stuff all they see is

don’t see the good stuff all they see is a locked door and they have to decide is

a locked door and they have to decide is

a locked door and they have to decide is there meaning for me on the other side

there meaning for me on the other side

there meaning for me on the other side of that door is it worth the effort for

of that door is it worth the effort for

of that door is it worth the effort for me to figure out how to get in or should

me to figure out how to get in or should

me to figure out how to get in or should I just pass on by at the mall we knew

I just pass on by at the mall we knew

I just pass on by at the mall we knew too many people were passing us by and

too many people were passing us by and

too many people were passing us by and so we went about the work not of selling

so we went about the work not of selling

so we went about the work not of selling people the door we already had but

people the door we already had but

people the door we already had but working with outsiders to open new doors

working with outsiders to open new doors

working with outsiders to open new doors to meaning in ways that worked for them

to meaning in ways that worked for them

to meaning in ways that worked for them you don’t believe surf history should

you don’t believe surf history should

you don’t believe surf history should live inside a building great let’s take

live inside a building great let’s take

live inside a building great let’s take it to the beach for you art is a

it to the beach for you art is a

it to the beach for you art is a celebration wonderful let’s celebrate as

celebration wonderful let’s celebrate as

celebration wonderful let’s celebrate as we worked with more and more Outsiders

we worked with more and more Outsiders

we worked with more and more Outsiders we learned what made art and history

we learned what made art and history

we learned what made art and history meaningful for them and we learned that

meaningful for them and we learned that

meaningful for them and we learned that the meaning inside our room wasn’t

the meaning inside our room wasn’t

the meaning inside our room wasn’t really about art and history it was

really about art and history it was

really about art and history it was about using art and history to build

about using art and history to build

about using art and history to build community building bridges across our

community building bridges across our

community building bridges across our differences and coming together opening

differences and coming together opening

differences and coming together opening these new doors with Outsiders changed

these new doors with Outsiders changed

these new doors with Outsiders changed our Museum in my first five years as

our Museum in my first five years as

our Museum in my first five years as director we more than tripled our

director we more than tripled our

director we more than tripled our attendance and we went from that $16,000

attendance and we went from that $16,000

attendance and we went from that $16,000 in the bank to 1.6 million dollars with

in the bank to 1.6 million dollars with

in the bank to 1.6 million dollars with which we could extend our impact in our

which we could extend our impact in our

which we could extend our impact in our community and we did it thanks to all

community and we did it thanks to all

community and we did it thanks to all these outsiders all these people who

these outsiders all these people who

these outsiders all these people who five years ago didn’t even know the

five years ago didn’t even know the

five years ago didn’t even know the museum existed and are now coming in and

museum existed and are now coming in and

museum existed and are now coming in and supporting what we do I’m not going to

supporting what we do I’m not going to

supporting what we do I’m not going to suggest that bringing in these outsiders

suggest that bringing in these outsiders

suggest that bringing in these outsiders was easy it isn’t I think we sometimes

was easy it isn’t I think we sometimes

was easy it isn’t I think we sometimes have this fantasy that the way we’re

have this fantasy that the way we’re

have this fantasy that the way we’re going to invite Outsiders into the

going to invite Outsiders into the

going to invite Outsiders into the things we care about is just by opening

things we care about is just by opening

things we care about is just by opening our existing doors wider we’ll start

our existing doors wider we’ll start

our existing doors wider we’ll start with the insiders we have the experience

with the insiders we have the experience

with the insiders we have the experience we have and we’ll just open that door

we have and we’ll just open that door

we have and we’ll just open that door wider and more people will come in this

wider and more people will come in this

wider and more people will come in this doesn’t work

doesn’t work

doesn’t work because outsiders are the ones who are

because outsiders are the ones who are

because outsiders are the ones who are choosing to pass by those doors you

choosing to pass by those doors you

choosing to pass by those doors you already have in our experience growth

already have in our experience growth

already have in our experience growth more it looks more like this and to

more it looks more like this and to

more it looks more like this and to achieve this kind of growth we had to

achieve this kind of growth we had to

achieve this kind of growth we had to take some perfectly nice walls of our

take some perfectly nice walls of our

take some perfectly nice walls of our metaphorical and physical building and

metaphorical and physical building and

metaphorical and physical building and turn them into construction sites

turn them into construction sites

turn them into construction sites opening new doors to new people in new

opening new doors to new people in new

opening new doors to new people in new ways now say most of our insiders most

ways now say most of our insiders most

ways now say most of our insiders most of our purple circle people stayed but

of our purple circle people stayed but

of our purple circle people stayed but they stayed as we were turning the place

they stayed as we were turning the place

they stayed as we were turning the place that they loved into a construction site

that they loved into a construction site

that they loved into a construction site opening new doors in ways that were

opening new doors in ways that were

opening new doors in ways that were unfamiliar or even uncomfortable for

unfamiliar or even uncomfortable for

unfamiliar or even uncomfortable for them let me give you an example this is

them let me give you an example this is

them let me give you an example this is a flyer from the first ever pop-up

a flyer from the first ever pop-up

a flyer from the first ever pop-up Museum in Santa Cruz County it was the

Museum in Santa Cruz County it was the

Museum in Santa Cruz County it was the night before Valentine’s Day and the

night before Valentine’s Day and the

night before Valentine’s Day and the theme was F my ex we invited people to

theme was F my ex we invited people to

theme was F my ex we invited people to bring objects from failed relationships

bring objects from failed relationships

bring objects from failed relationships to a bar put them out on tables hand

to a bar put them out on tables hand

to a bar put them out on tables hand write their own labels for them boom

write their own labels for them boom

write their own labels for them boom pop-up Museum I think you could probably

pop-up Museum I think you could probably

pop-up Museum I think you could probably imagine looking at this flyer how for a

imagine looking at this flyer how for a

imagine looking at this flyer how for a certain kind of person in Santa Cruz

certain kind of person in Santa Cruz

certain kind of person in Santa Cruz this was a key to a door that they did

this was a key to a door that they did

this was a key to a door that they did not know existed right they looked at

not know existed right they looked at

not know existed right they looked at this flyer they said well I didn’t know

this flyer they said well I didn’t know

this flyer they said well I didn’t know we had a museum in Santa Cruz this looks

we had a museum in Santa Cruz this looks

we had a museum in Santa Cruz this looks cool I’m gonna come I think you can also

cool I’m gonna come I think you can also

cool I’m gonna come I think you can also probably imagine some of our insiders

probably imagine some of our insiders

probably imagine some of our insiders who were distressed by this flyer a

who were distressed by this flyer a

who were distressed by this flyer a little marketing tip here I do not

little marketing tip here I do not

little marketing tip here I do not recommend putting the F letter alone on

recommend putting the F letter alone on

recommend putting the F letter alone on a poster but more seriously these

a poster but more seriously these

a poster but more seriously these insiders said you know the irreverence

insiders said you know the irreverence

insiders said you know the irreverence of this program the ephemerality of it

of this program the ephemerality of it

of this program the ephemerality of it it runs counter to what I think a museum

it runs counter to what I think a museum

it runs counter to what I think a museum is all about they were asking why did

is all about they were asking why did

is all about they were asking why did you have to tear down that perfectly

you have to tear down that perfectly

you have to tear down that perfectly nice wall and put a neon pink door over

nice wall and put a neon pink door over

nice wall and put a neon pink door over there who is it for and the answer is it

there who is it for and the answer is it

there who is it for and the answer is it was for outsiders who would find meaning

was for outsiders who would find meaning

was for outsiders who would find meaning in this kind of cultural museum

in this kind of cultural museum

in this kind of cultural museum experience differently than in a

experience differently than in a

experience differently than in a traditional one and the new outsiders

traditional one and the new outsiders

traditional one and the new outsiders who walked in weren’t just people who

who walked in weren’t just people who

who walked in weren’t just people who were attracted by posters like this

were attracted by posters like this

were attracted by posters like this there were people who saw the meaning

there were people who saw the meaning

there were people who saw the meaning changing in the wake of this flyer gate

changing in the wake of this flyer gate

changing in the wake of this flyer gate we had this guy who wrote in and he said

we had this guy who wrote in and he said

we had this guy who wrote in and he said you know I’m closer to the stodgy

you know I’m closer to the stodgy

you know I’m closer to the stodgy traditional museum supporter than to the

traditional museum supporter than to the

traditional museum supporter than to the audience’s you’re currently trying to

audience’s you’re currently trying to

audience’s you’re currently trying to reach but I strongly support your

reach but I strongly support your

reach but I strongly support your efforts and outreach and attempts to

efforts and outreach and attempts to

efforts and outreach and attempts to involve new communities he said because

involve new communities he said because

involve new communities he said because of this outreach I finally became a

of this outreach I finally became a

of this outreach I finally became a museum member last year there was no

museum member last year there was no

museum member last year there was no reason for me to do so before because

reason for me to do so before because

reason for me to do so before because the museum was doing nothing

the museum was doing nothing

the museum was doing nothing this is so fascinating because here you

this is so fascinating because here you

this is so fascinating because here you have a guy who’s saying I’m like an

have a guy who’s saying I’m like an

have a guy who’s saying I’m like an insider but I walk past that insider

insider but I walk past that insider

insider but I walk past that insider museum in fact I thought it was doing

museum in fact I thought it was doing

museum in fact I thought it was doing nothing now he’s involved he donates

nothing now he’s involved he donates

nothing now he’s involved he donates because he sees the meaning of what

because he sees the meaning of what

because he sees the meaning of what we’re doing and bringing our community

we’re doing and bringing our community

we’re doing and bringing our community together if you want to open new doors

together if you want to open new doors

together if you want to open new doors to outsiders they’re going to be neon

to outsiders they’re going to be neon

to outsiders they’re going to be neon pink they’re going to be uncomfortable

pink they’re going to be uncomfortable

pink they’re going to be uncomfortable because relevance fundamentally is not

because relevance fundamentally is not

because relevance fundamentally is not about you telling somebody what you’re

about you telling somebody what you’re

about you telling somebody what you’re about it’s about you empathizing with

about it’s about you empathizing with

about it’s about you empathizing with how it feels to be outside that door

how it feels to be outside that door

how it feels to be outside that door trying to figure out if it’s for you

trying to figure out if it’s for you

trying to figure out if it’s for you remember this bar my guess is there are

remember this bar my guess is there are

remember this bar my guess is there are some people here today who look at this

some people here today who look at this

some people here today who look at this bar and see an invisible welcome sign

bar and see an invisible welcome sign

bar and see an invisible welcome sign above the door right it looks fun it

above the door right it looks fun it

above the door right it looks fun it looks intriguing you want to go in my

looks intriguing you want to go in my

looks intriguing you want to go in my guess is there are also some other

guess is there are also some other

guess is there are also some other people in this room we’ll look at this

people in this room we’ll look at this

people in this room we’ll look at this bar and see an invisible keep out sign

bar and see an invisible keep out sign

bar and see an invisible keep out sign above the door

above the door

above the door it looks scary it looks dirty you want

it looks scary it looks dirty you want

it looks scary it looks dirty you want to pass by we see these invisible

to pass by we see these invisible

to pass by we see these invisible welcome and keep out signs everywhere

welcome and keep out signs everywhere

welcome and keep out signs everywhere and it’s part of how we decide if

and it’s part of how we decide if

and it’s part of how we decide if something’s relevant to us so at the

something’s relevant to us so at the

something’s relevant to us so at the amah the approach we’ve taken is to work

amah the approach we’ve taken is to work

amah the approach we’ve taken is to work with partners across our community here

with partners across our community here

with partners across our community here are just a few of the hundreds of

are just a few of the hundreds of

are just a few of the hundreds of partners we work with every year

partners we work with every year

partners we work with every year Outsiders who can help us see what says

Outsiders who can help us see what says

Outsiders who can help us see what says welcome and what says keep out for them

welcome and what says keep out for them

welcome and what says keep out for them I look at this picture and I see tech

I look at this picture and I see tech

I look at this picture and I see tech entrepreneurs I see farmers I see

entrepreneurs I see farmers I see

entrepreneurs I see farmers I see community activists all of whom who can

community activists all of whom who can

community activists all of whom who can say hey for my community this looks like

say hey for my community this looks like

say hey for my community this looks like welcome so let’s frame out this new door

welcome so let’s frame out this new door

welcome so let’s frame out this new door over here like this outsiders have

over here like this outsiders have

over here like this outsiders have really become my heroes in this work and

really become my heroes in this work and

really become my heroes in this work and they’re people like Betty Reed’s özkan

they’re people like Betty Reed’s özkan

they’re people like Betty Reed’s özkan Betty is the oldest park ranger in the

Betty is the oldest park ranger in the

Betty is the oldest park ranger in the National Park Service she’s just over

National Park Service she’s just over

National Park Service she’s just over the Bay in Richmond California and one

the Bay in Richmond California and one

the Bay in Richmond California and one of the many amazing things about Betty

of the many amazing things about Betty

of the many amazing things about Betty is that she doesn’t just wear this

is that she doesn’t just wear this

is that she doesn’t just wear this uniform when she clocks in at the park

uniform when she clocks in at the park

uniform when she clocks in at the park she wears it when she’s off duty in the

she wears it when she’s off duty in the

she wears it when she’s off duty in the streets of Oakland and Alameda and Betty

streets of Oakland and Alameda and Betty

streets of Oakland and Alameda and Betty says when I wear my uniform on the

says when I wear my uniform on the

says when I wear my uniform on the streets of the city I am announcing to

streets of the city I am announcing to

streets of the city I am announcing to young people of color a career path and

young people of color a career path and

young people of color a career path and an opportunity that I didn’t know

an opportunity that I didn’t know

an opportunity that I didn’t know existed until I was in my 80s and lord

existed until I was in my 80s and lord

existed until I was in my 80s and lord knows I don’t want other people have to

knows I don’t want other people have to

knows I don’t want other people have to wait that long to figure it out Betty’s

wait that long to figure it out Betty’s

wait that long to figure it out Betty’s using her uniform as a kind of welcome

using her uniform as a kind of welcome

using her uniform as a kind of welcome sign standing at the door to the park

sign standing at the door to the park

sign standing at the door to the park and saying to her community hey come in

and saying to her community hey come in

and saying to her community hey come in this is for you too but every community

this is for you too but every community

this is for you too but every community is different and what says welcome to

is different and what says welcome to

is different and what says welcome to one can say keep out to another this is

one can say keep out to another this is

one can say keep out to another this is another one of my heroes in the National

another one of my heroes in the National

another one of my heroes in the National Park Service this is cam Juarez

Park Service this is cam Juarez

Park Service this is cam Juarez he works in Tucson Arizona at saguaros

he works in Tucson Arizona at saguaros

he works in Tucson Arizona at saguaros National Park and it’s Cam’s job to

National Park and it’s Cam’s job to

National Park and it’s Cam’s job to invite Latinos into that Park and one of

invite Latinos into that Park and one of

invite Latinos into that Park and one of the first things cam said when he got

the first things cam said when he got

the first things cam said when he got this job was you know for my community

this job was you know for my community

this job was you know for my community for Latinos living near the border this

for Latinos living near the border this

for Latinos living near the border this uniform you all are so proud of it is

uniform you all are so proud of it is

uniform you all are so proud of it is not a welcome sign it is a keep out sign

not a welcome sign it is a keep out sign

not a welcome sign it is a keep out sign the hardest part of working with

the hardest part of working with

the hardest part of working with outsiders is not finding them it’s

outsiders is not finding them it’s

outsiders is not finding them it’s listening to them when they say to you

listening to them when they say to you

listening to them when they say to you hey that uniform you’re proud of that

hey that uniform you’re proud of that

hey that uniform you’re proud of that door you love it’s a keep out for my

door you love it’s a keep out for my

door you love it’s a keep out for my community what do you do that’s the

community what do you do that’s the

community what do you do that’s the challenge that faced librarians at the

challenge that faced librarians at the

challenge that faced librarians at the State Library of Queensland just a few

State Library of Queensland just a few

State Library of Queensland just a few years ago next time you’re in Brisbane

years ago next time you’re in Brisbane

years ago next time you’re in Brisbane Australia do yourself a favor and go

Australia do yourself a favor and go

Australia do yourself a favor and go visit the State Library of Queensland

visit the State Library of Queensland

visit the State Library of Queensland it’s the most beautiful library I’ve

it’s the most beautiful library I’ve

it’s the most beautiful library I’ve ever seen

ever seen

ever seen white gleaming contemporary open plan

white gleaming contemporary open plan

white gleaming contemporary open plan really amazing and I was there shortly

really amazing and I was there shortly

really amazing and I was there shortly after its opening as part of a group who

after its opening as part of a group who

after its opening as part of a group who were designing an indigenous knowledge

were designing an indigenous knowledge

were designing an indigenous knowledge center a coral doggin for this library

center a coral doggin for this library

center a coral doggin for this library so there we were architects designers

so there we were architects designers

so there we were architects designers librarians and Aboriginal elders here in

librarians and Aboriginal elders here in

librarians and Aboriginal elders here in this white gleaming space to design this

this white gleaming space to design this

this white gleaming space to design this indigenous knowledge centre and the

indigenous knowledge centre and the

indigenous knowledge centre and the first thing that the aboriginal elder

first thing that the aboriginal elder

first thing that the aboriginal elder said was you know for us sharing

said was you know for us sharing

said was you know for us sharing knowledge doesn’t happen primarily

knowledge doesn’t happen primarily

knowledge doesn’t happen primarily through books

through books

through books it happens through music and dance it’s

it happens through music and dance it’s

it happens through music and dance it’s intergenerational and it’s got to be

intergenerational and it’s got to be

intergenerational and it’s got to be colorful it can’t be so sterile like a

colorful it can’t be so sterile like a

colorful it can’t be so sterile like a hospital and you could see the

hospital and you could see the

hospital and you could see the librarians looking at their white

librarians looking at their white

librarians looking at their white gleaming space with new eyes

gleaming space with new eyes

gleaming space with new eyes and then and then the indigenous elders

and then and then the indigenous elders

and then and then the indigenous elders said you know and the most important way

said you know and the most important way

said you know and the most important way we share knowledge is around a fire I

we share knowledge is around a fire I

we share knowledge is around a fire I don’t know how many librarians you know

don’t know how many librarians you know

don’t know how many librarians you know but this was one of those moments of

but this was one of those moments of

but this was one of those moments of truth right they had to decide were we

truth right they had to decide were we

truth right they had to decide were we for real when we said we wanted to

for real when we said we wanted to

for real when we said we wanted to welcome indigenous people to share

welcome indigenous people to share

welcome indigenous people to share knowledge and build community in this

knowledge and build community in this

knowledge and build community in this library or were we secretly hoping they

library or were we secretly hoping they

library or were we secretly hoping they would be grateful to walk through the

would be grateful to walk through the

would be grateful to walk through the white gleaming doors we’ve already built

white gleaming doors we’ve already built

white gleaming doors we’ve already built and to their great credit they were for

and to their great credit they were for

and to their great credit they were for real and they took one of those white

real and they took one of those white

real and they took one of those white gleaming spaces and they made it a

gleaming spaces and they made it a

gleaming spaces and they made it a colorful space for families and music

colorful space for families and music

colorful space for families and music and dance and even more impressively

and dance and even more impressively

and dance and even more impressively they built a fire pit outdoors so that

they built a fire pit outdoors so that

they built a fire pit outdoors so that groups like this indigenous World Youth

groups like this indigenous World Youth

groups like this indigenous World Youth Congress could say the

Congress could say the

Congress could say the is the place where we want to share

is the place where we want to share

is the place where we want to share knowledge and build community because

knowledge and build community because

knowledge and build community because this library feels welcome to us it

this library feels welcome to us it

this library feels welcome to us it matters to us now and so I invite you

matters to us now and so I invite you

matters to us now and so I invite you one more time to think about that thing

one more time to think about that thing

one more time to think about that thing that matters most to you and the

that matters most to you and the

that matters most to you and the metaphorical room in which it lives what

metaphorical room in which it lives what

metaphorical room in which it lives what are the doors to that room like who do

are the doors to that room like who do

are the doors to that room like who do they say welcome to who do they say keep

they say welcome to who do they say keep

they say welcome to who do they say keep out – as you work to think about how you

out – as you work to think about how you

out – as you work to think about how you might invite outsiders into this place

might invite outsiders into this place

might invite outsiders into this place that matters to you I urge you not to

that matters to you I urge you not to

that matters to you I urge you not to think of this as a marketing exercise

think of this as a marketing exercise

think of this as a marketing exercise sure you can paint a fake door on the

sure you can paint a fake door on the

sure you can paint a fake door on the side of your wall and Outsiders will

side of your wall and Outsiders will

side of your wall and Outsiders will come once but after they’ve slammed

come once but after they’ve slammed

come once but after they’ve slammed their head into the wall and walk away

their head into the wall and walk away

their head into the wall and walk away feeling that sense of disrespect and

feeling that sense of disrespect and

feeling that sense of disrespect and mistrust they’re not going to come back

mistrust they’re not going to come back

mistrust they’re not going to come back instead I invite you to open your hearts

instead I invite you to open your hearts

instead I invite you to open your hearts to the outsiders you most want to

to the outsiders you most want to

to the outsiders you most want to involve in your community and work with

involve in your community and work with

involve in your community and work with them get to know them and then

them get to know them and then

them get to know them and then generously courageously work together to

generously courageously work together to

generously courageously work together to build new doors that’s the way to matter

build new doors that’s the way to matter

build new doors that’s the way to matter more to more people thank you

more to more people thank you

more to more people thank you [Applause]

”

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