you know happen so we all experience and and the general we go through often we
and the general we go through often we
and the general we go through often we kind of like simplify and make a life
kind of like simplify and make a life
kind of like simplify and make a life more efficient we pack lighter we take
more efficient we pack lighter we take
more efficient we pack lighter we take out all the unnecessary from luggage and
out all the unnecessary from luggage and
out all the unnecessary from luggage and we make our journey more comfortable by
we make our journey more comfortable by
we make our journey more comfortable by wearing configuring I’m sure many of you
wearing configuring I’m sure many of you
wearing configuring I’m sure many of you have that luggage back the one that with
have that luggage back the one that with
have that luggage back the one that with the wheel and the handle Bob how many of
the wheel and the handle Bob how many of
the wheel and the handle Bob how many of you know where I did the idea and who
you know where I did the idea and who
you know where I did the idea and who came out with the design well let me
came out with the design well let me
came out with the design well let me summarize a story from a book that I
summarize a story from a book that I
summarize a story from a book that I read from peg and Kennedy the title
read from peg and Kennedy the title
read from peg and Kennedy the title invent ology in 1970 a vice president of
invent ology in 1970 a vice president of
invent ology in 1970 a vice president of luggage company or sitting in the
luggage company or sitting in the
luggage company or sitting in the airport and came up with this idea when
airport and came up with this idea when
airport and came up with this idea when he was looking at this workmen pushing a
he was looking at this workmen pushing a
he was looking at this workmen pushing a heavy machine in it on a dolly dolly is
heavy machine in it on a dolly dolly is
heavy machine in it on a dolly dolly is like a plane with a wheel on it so we
like a plane with a wheel on it so we
like a plane with a wheel on it so we went back home and came up with some
went back home and came up with some
went back home and came up with some experiment and patented a luggage with a
experiment and patented a luggage with a
experiment and patented a luggage with a wheel on it it’s kind of like a push toy
wheel on it it’s kind of like a push toy
wheel on it it’s kind of like a push toy people start using them but it didn’t
people start using them but it didn’t
people start using them but it didn’t become a standard accessories for
become a standard accessories for
become a standard accessories for traveling it was a bit clumsy because it
traveling it was a bit clumsy because it
traveling it was a bit clumsy because it hits you lake and we can go around
hits you lake and we can go around
hits you lake and we can go around corner ill flip in 1980s another guy
corner ill flip in 1980s another guy
corner ill flip in 1980s another guy came out with a solution a better
came out with a solution a better
came out with a solution a better improvement of the the luggage bag
improvement of the the luggage bag
improvement of the the luggage bag he came out with a bag that has a wheel
he came out with a bag that has a wheel
he came out with a bag that has a wheel at the age and a rigid handle adjustable
at the age and a rigid handle adjustable
at the age and a rigid handle adjustable where you can control the back that’s
where you can control the back that’s
where you can control the back that’s the back that we’ve been seeing all the
the back that we’ve been seeing all the
the back that we’ve been seeing all the airport nowadays everybody has them
globalizing local design when we talk
globalizing local design when we talk about design we intend to ask a question
about design we intend to ask a question
about design we intend to ask a question after that like who design something who
after that like who design something who
after that like who design something who design a car who design a poster who
design a car who design a poster who
design a car who design a poster who design a website who design
design a website who design
design a website who design though there’s always product after
though there’s always product after
though there’s always product after after the word design because design
after the word design because design
after the word design because design itself is not final it creates a result
itself is not final it creates a result
itself is not final it creates a result build a product build a process and
build a product build a process and
build a product build a process and thing so we need to understand the word
thing so we need to understand the word
thing so we need to understand the word design before we can basically say that
design before we can basically say that
design before we can basically say that we want to globalize local design what
we want to globalize local design what
we want to globalize local design what are we trying to globalize happen in
are we trying to globalize happen in
are we trying to globalize happen in design industry for more than 20 years
design industry for more than 20 years
design industry for more than 20 years I’m looking at all everybody today like
I’m looking at all everybody today like
I’m looking at all everybody today like most of ciao and the speakers 20 years
most of ciao and the speakers 20 years
most of ciao and the speakers 20 years of experience is very long so I want to
of experience is very long so I want to
of experience is very long so I want to say I started when I was 5 years old so
say I started when I was 5 years old so
say I started when I was 5 years old so and the previous three speakers has been
and the previous three speakers has been
and the previous three speakers has been expressing themselves to us their
expressing themselves to us their
expressing themselves to us their process and how they work to achieve the
process and how they work to achieve the
process and how they work to achieve the result and that’s what it’s all about
result and that’s what it’s all about
result and that’s what it’s all about but I want to simplify that I wish oh I
but I want to simplify that I wish oh I
but I want to simplify that I wish oh I can share my my work with you but the
can share my my work with you but the
can share my my work with you but the thing is I’m not here to show you my
thing is I’m not here to show you my
thing is I’m not here to show you my portfolio I’m here today to share you my
portfolio I’m here today to share you my
portfolio I’m here today to share you my understanding of design see when it
understanding of design see when it
understanding of design see when it comes to design
comes to design
comes to design you are basically challenged to come up
you are basically challenged to come up
you are basically challenged to come up with a solution from the idea from every
with a solution from the idea from every
with a solution from the idea from every single ex back and to come up with a
single ex back and to come up with a
single ex back and to come up with a solution to come out the idea it takes a
solution to come out the idea it takes a
solution to come out the idea it takes a lot of understanding knowledge and
lot of understanding knowledge and
lot of understanding knowledge and research and also experience let me just
research and also experience let me just
research and also experience let me just share one of my project this is island
share one of my project this is island
share one of my project this is island sunset or my my project last year the
sunset or my my project last year the
sunset or my my project last year the backstories is quite long but simplify
backstories is quite long but simplify
backstories is quite long but simplify that there’s a lot of challenges and and
wishlist things that they want from this
wishlist things that they want from this project of course Alan Sancerre is a
project of course Alan Sancerre is a
project of course Alan Sancerre is a nonprofit organization where budget is
nonprofit organization where budget is
nonprofit organization where budget is limited and the wish list is very long
limited and the wish list is very long
limited and the wish list is very long and with the understanding because I’ve
and with the understanding because I’ve
and with the understanding because I’ve been dealing Island sponsor for many
been dealing Island sponsor for many
been dealing Island sponsor for many years and I know the challenge and
years and I know the challenge and
years and I know the challenge and problem and every issues that they go
problem and every issues that they go
problem and every issues that they go through so from ban I was able to create
through so from ban I was able to create
through so from ban I was able to create something that is aesthetically Pleasant
something that is aesthetically Pleasant
something that is aesthetically Pleasant without sacrificing the things that they
without sacrificing the things that they
without sacrificing the things that they need so we still come out good without
need so we still come out good without
need so we still come out good without affecting the budget and they get what
affecting the budget and they get what
affecting the budget and they get what they wanted within certain time frame
they wanted within certain time frame
they wanted within certain time frame and certain budget I could have done it
and certain budget I could have done it
and certain budget I could have done it if I don’t understand the problem
if I don’t understand the problem
if I don’t understand the problem they’ve been going through for many
they’ve been going through for many
they’ve been going through for many years design is not something that we do
years design is not something that we do
years design is not something that we do for ourselves
for ourselves
for ourselves every time we face an issue or problem
every time we face an issue or problem
every time we face an issue or problem we need to come up with a solution for
we need to come up with a solution for
we need to come up with a solution for other people we need to translate the
other people we need to translate the
other people we need to translate the idea into something else it’s a method
idea into something else it’s a method
idea into something else it’s a method of communication and translating ideas
of communication and translating ideas
of communication and translating ideas into result into creation into invention
into result into creation into invention
into result into creation into invention I give one example like Facebook
I give one example like Facebook
I give one example like Facebook Facebook was created to network students
Facebook was created to network students
Facebook was created to network students in the campus it was not meant to be
in the campus it was not meant to be
in the campus it was not meant to be worldwide started for students you were
worldwide started for students you were
worldwide started for students you were shared amongst other students in other
shared amongst other students in other
shared amongst other students in other campuses and with the experience and the
campuses and with the experience and the
campuses and with the experience and the time that they had learning from all the
time that they had learning from all the
time that they had learning from all the experiences they are there today we tend
experiences they are there today we tend
experiences they are there today we tend to focus too much on trying to be global
to focus too much on trying to be global
to focus too much on trying to be global that we forget some time that the issue
that we forget some time that the issue
that we forget some time that the issue is just around us and we need to start
is just around us and we need to start
is just around us and we need to start looking back and need to create
looking back and need to create
looking back and need to create something for our community ideas
something for our community ideas
something for our community ideas I was talking about how ideas of isn’t
I was talking about how ideas of isn’t
I was talking about how ideas of isn’t translating into into result from the
translating into into result from the
translating into into result from the process of design whereas ideas come
process of design whereas ideas come
process of design whereas ideas come from I just come from everywhere like
from I just come from everywhere like
from I just come from everywhere like one of the speakers saying
one of the speakers saying
one of the speakers saying inspiration is all around you but where
inspiration is all around you but where
inspiration is all around you but where does good ideas come from see when you
does good ideas come from see when you
does good ideas come from see when you are put in the corner and you are
are put in the corner and you are
are put in the corner and you are experiencing a problem again and again
experiencing a problem again and again
experiencing a problem again and again repeatedly and you are frustrated and
repeatedly and you are frustrated and
repeatedly and you are frustrated and you are depressed you will come out with
you are depressed you will come out with
you are depressed you will come out with a good idea because it is very personal
a good idea because it is very personal
a good idea because it is very personal to you most of us need to look into that
to you most of us need to look into that
to you most of us need to look into that we are not designing thing to impress
we are not designing thing to impress
we are not designing thing to impress people we are designing things to come
people we are designing things to come
people we are designing things to come up with solution and that idea is worth
up with solution and that idea is worth
up with solution and that idea is worth exploring
exploring
exploring because you know better of the idea just
because you know better of the idea just
because you know better of the idea just for example the luggage back to person
for example the luggage back to person
for example the luggage back to person from different background different
from different background different
from different background different understanding of problem come up with a
understanding of problem come up with a
understanding of problem come up with a simple solution which is closer to them
simple solution which is closer to them
simple solution which is closer to them a vice president of luggage company and
a vice president of luggage company and
a vice president of luggage company and the pilot who travels almost more than
the pilot who travels almost more than
the pilot who travels almost more than everybody else both of them have
everybody else both of them have
everybody else both of them have different need and understanding of the
different need and understanding of the
different need and understanding of the eye the the problem the issues so let’s
eye the the problem the issues so let’s
eye the the problem the issues so let’s see the first step of globalizing local
see the first step of globalizing local
see the first step of globalizing local ideas is basically to step back and to
ideas is basically to step back and to
ideas is basically to step back and to turn the word around as the title of my
turn the word around as the title of my
turn the word around as the title of my talk is localizing global ideas ideas
talk is localizing global ideas ideas
talk is localizing global ideas ideas sorry localizing global design design is
sorry localizing global design design is
sorry localizing global design design is the process so you need to bring it back
the process so you need to bring it back
the process so you need to bring it back so understanding the process is very
so understanding the process is very
so understanding the process is very important for us to basically globalize
important for us to basically globalize
important for us to basically globalize the thinking out there we need to adapt
the thinking out there we need to adapt
the thinking out there we need to adapt it in our work style and understand that
it in our work style and understand that
it in our work style and understand that what we’ve been missing is design
what we’ve been missing is design
what we’ve been missing is design thinking you know work very simple
thinking you know work very simple
thinking you know work very simple example is sushi Japanese did not create
example is sushi Japanese did not create
example is sushi Japanese did not create sushi for the whole world
sushi for the whole world
sushi for the whole world they credit for himself
they credit for himself
they credit for himself he become all simplified and more
he become all simplified and more
he become all simplified and more refined retirement experience if they
refined retirement experience if they
refined retirement experience if they were thinking to create sushi for the
were thinking to create sushi for the
were thinking to create sushi for the whole world I don’t think people be
whole world I don’t think people be
whole world I don’t think people be enjoying it by decorate it for
enjoying it by decorate it for
enjoying it by decorate it for themselves this is what we need to do
themselves this is what we need to do
themselves this is what we need to do for us to be able to be better than what
for us to be able to be better than what
for us to be able to be better than what we do today we need to understand that
we do today we need to understand that
we do today we need to understand that as a designer we always think that you
as a designer we always think that you
as a designer we always think that you need to be creative it is a plus but we
need to be creative it is a plus but we
need to be creative it is a plus but we all just need to step back and
all just need to step back and
all just need to step back and understand and be honest what is the
understand and be honest what is the
understand and be honest what is the problem that is closest to us today what
problem that is closest to us today what
problem that is closest to us today what is the problem that is surrounding us in
is the problem that is surrounding us in
is the problem that is surrounding us in our community
our community
our community put the design thinking in our world
put the design thinking in our world
put the design thinking in our world process and from there on come up with
process and from there on come up with
process and from there on come up with better solution to solve problems thank
better solution to solve problems thank
better solution to solve problems thank you
you
you [Applause]
”
Be First to Comment