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Entrepreneur Ideas – Webinar – (8 of 10) Getting Past Survival – 12 Rules for Startup Success


and Steve Jobs believe that things will

and Steve Jobs believe that things will work out follow your intuition and

work out follow your intuition and

work out follow your intuition and curiosity trust your heart even when it

curiosity trust your heart even when it

curiosity trust your heart even when it leads you off the wild worn path you

leads you off the wild worn path you

leads you off the wild worn path you have to trust the dots will somehow

have to trust the dots will somehow

have to trust the dots will somehow connect in your future I really like

connect in your future I really like

connect in your future I really like this one and it’s it’s hard and scary

this one and it’s it’s hard and scary

this one and it’s it’s hard and scary and bold to do things when you’re not

and bold to do things when you’re not

and bold to do things when you’re not sure if it’s going to work out and when

sure if it’s going to work out and when

sure if it’s going to work out and when people are doubting you and you don’t

people are doubting you and you don’t

people are doubting you and you don’t have a support network around you but if

have a support network around you but if

have a support network around you but if you really believe that what you’re

you really believe that what you’re

you really believe that what you’re doing is right and and you’re helping

doing is right and and you’re helping

doing is right and and you’re helping people when you’re seeing that even

people when you’re seeing that even

people when you’re seeing that even early results then go to yourself to

early results then go to yourself to

early results then go to yourself to keep on doing it and take go one more

keep on doing it and take go one more

keep on doing it and take go one more day each time go one more day number 12

day each time go one more day number 12

day each time go one more day number 12 give it your very best and I like this

give it your very best and I like this

give it your very best and I like this picture because there’s always work a

picture because there’s always work a

picture because there’s always work a hundred percent but then it breaks down

hundred percent but then it breaks down

hundred percent but then it breaks down how much you’re working every day and

how much you’re working every day and

how much you’re working every day and what you need to do if you’re an

what you need to do if you’re an

what you need to do if you’re an entrepreneur you owe it to yourself to

entrepreneur you owe it to yourself to

entrepreneur you owe it to yourself to really give it your all I think a big

really give it your all I think a big

really give it your all I think a big challenge a lot of entrepreneurs faces

challenge a lot of entrepreneurs faces

challenge a lot of entrepreneurs faces they don’t really give it a hundred

they don’t really give it a hundred

they don’t really give it a hundred percent you know they on some days they

percent you know they on some days they

percent you know they on some days they mind a lot of days you know they might

mind a lot of days you know they might

mind a lot of days you know they might slack off a little bit they might be

slack off a little bit they might be

slack off a little bit they might be hanging out on Facebook or whatever it

hanging out on Facebook or whatever it

hanging out on Facebook or whatever it is they don’t really give it a hundred

is they don’t really give it a hundred

is they don’t really give it a hundred percent and a lot of those times those

percent and a lot of those times those

percent and a lot of those times those companies fail and what they then come

companies fail and what they then come

companies fail and what they then come back couple years later they really

back couple years later they really

back couple years later they really regret it right there now backing their

regret it right there now backing their

regret it right there now backing their corporate jobs that they don’t like and

corporate jobs that they don’t like and

corporate jobs that they don’t like and they really wish they had given it their

they really wish they had given it their

they really wish they had given it their all and I don’t want you to end up and

all and I don’t want you to end up and

all and I don’t want you to end up and said that situation I don’t want you to

said that situation I don’t want you to

said that situation I don’t want you to I don’t want to say coasting I know you

I don’t want to say coasting I know you

I don’t want to say coasting I know you guys are working hard but I want to make

guys are working hard but I want to make

guys are working hard but I want to make sure you’re giving it everything you got

sure you’re giving it everything you got

sure you’re giving it everything you got if for whatever reason the business does

if for whatever reason the business does

if for whatever reason the business does fail I don’t want you to think in two

fail I don’t want you to think in two

fail I don’t want you to think in two years I know what I really wished I did

years I know what I really wished I did

years I know what I really wished I did it differently I really wish I gave it

it differently I really wish I gave it

it differently I really wish I gave it my all because it is a very common

my all because it is a very common

my all because it is a very common challenge and you want to live with that

challenge and you want to live with that

challenge and you want to live with that regret for the rest of your life you

regret for the rest of your life you

regret for the rest of your life you want to make sure you’re giving it as

want to make sure you’re giving it as

want to make sure you’re giving it as much as you can put it on the table your

much as you can put it on the table your

much as you can put it on the table your odds of success will go up dramatically

odds of success will go up dramatically

odds of success will go up dramatically but even if it doesn’t work you have

but even if it doesn’t work you have

but even if it doesn’t work you have doing something else

doing something else

doing something else you will be able to live with the fact

you will be able to live with the fact

you will be able to live with the fact that you left it all on the table that

that you left it all on the table that

that you left it all on the table that day now you put it all out there and if

day now you put it all out there and if

day now you put it all out there and if it works that’s great doesn’t work you

it works that’s great doesn’t work you

it works that’s great doesn’t work you don’t have any regrets you don’t want to

don’t have any regrets you don’t want to

don’t have any regrets you don’t want to live the rest of your life with regrets

live the rest of your life with regrets

live the rest of your life with regrets is he sharp is it or sharp from four

is he sharp is it or sharp from four

is he sharp is it or sharp from four seasons hotel whatever you do don’t ever

seasons hotel whatever you do don’t ever

seasons hotel whatever you do don’t ever use a crutch and don’t ever think of

use a crutch and don’t ever think of

use a crutch and don’t ever think of having excuse for not having said yeah I

having excuse for not having said yeah I

having excuse for not having said yeah I did my best you got to do your best one

did my best you got to do your best one

did my best you got to do your best one more mr. Trump I was relentless even in

more mr. Trump I was relentless even in

more mr. Trump I was relentless even in the face of total lack of encouragement

the face of total lack of encouragement

the face of total lack of encouragement because more often than you think sheer

because more often than you think sheer

because more often than you think sheer persistence is the difference between

persistence is the difference between

persistence is the difference between success and failure so even just taking

success and failure so even just taking

success and failure so even just taking one more day one more day one more day

one more day one more day one more day

one more day one more day one more day even if people are not giving you the

even if people are not giving you the

even if people are not giving you the feedback that you want believe in what

feedback that you want believe in what

feedback that you want believe in what you’re doing know that you can help a

you’re doing know that you can help a

you’re doing know that you can help a lot of people and give it 100 percent as

lot of people and give it 100 percent as

lot of people and give it 100 percent as one GC can every day and the last one is

one GC can every day and the last one is

one GC can every day and the last one is the bonus one I don’t quit and you

the bonus one I don’t quit and you

the bonus one I don’t quit and you constantly you’ll find the successful

constantly you’ll find the successful

constantly you’ll find the successful entrepreneurs all went through really

entrepreneurs all went through really

entrepreneurs all went through really dark periods of wanting to quit but they

dark periods of wanting to quit but they

dark periods of wanting to quit but they didn’t like times were so dark you know

didn’t like times were so dark you know

didn’t like times were so dark you know they may have lost a house or whatever

they may have lost a house or whatever

they may have lost a house or whatever it is there’s a million reasons to leave

it is there’s a million reasons to leave

it is there’s a million reasons to leave their business but they didn’t do it and

their business but they didn’t do it and

their business but they didn’t do it and he came out on the other side and the

he came out on the other side and the

he came out on the other side and the dirty little secret about

dirty little secret about

dirty little secret about entrepreneurship is everybody everybody

entrepreneurship is everybody everybody

entrepreneurship is everybody everybody at some point thinks about giving up

at some point thinks about giving up

at some point thinks about giving up nobody is ever going to talk about it is

nobody is ever going to talk about it is

nobody is ever going to talk about it is when you go talk to entrepreneurs yeah

when you go talk to entrepreneurs yeah

when you go talk to entrepreneurs yeah things are great we just landed you know

things are great we just landed you know

things are great we just landed you know whoever as a customer and we just hired

whoever as a customer and we just hired

whoever as a customer and we just hired our first person you’re always talking

our first person you’re always talking

our first person you’re always talking about the good things you don’t ever go

about the good things you don’t ever go

about the good things you don’t ever go up to somebody and say you know what i

up to somebody and say you know what i

up to somebody and say you know what i think i’m going to close down this

think i’m going to close down this

think i’m going to close down this business I can’t take it anymore

business I can’t take it anymore

business I can’t take it anymore and it’s such a common theme among

and it’s such a common theme among

and it’s such a common theme among entrepreneurs that everybody will have

entrepreneurs that everybody will have

entrepreneurs that everybody will have to go through it multiple times often

to go through it multiple times often

to go through it multiple times often throughout their career so you got to

throughout their career so you got to

throughout their career so you got to work your way through it you know and

work your way through it you know and

work your way through it you know and again I go back to that first goal is

again I go back to that first goal is

again I go back to that first goal is this something really passionate about

this something really passionate about

this something really passionate about that’s going to help get you through

that’s going to help get you through

that’s going to help get you through these really dark times again if you’re

these really dark times again if you’re

these really dark times again if you’re not really excited about if you’re just

not really excited about if you’re just

not really excited about if you’re just doing something to try to make a lot of

doing something to try to make a lot of

doing something to try to make a lot of money you’re probably not now you’re

money you’re probably not now you’re

money you’re probably not now you’re gonna quit because you don’t have enough

gonna quit because you don’t have enough

gonna quit because you don’t have enough core passion for what you’re doing to

core passion for what you’re doing to

core passion for what you’re doing to want to get through those humps making

want to get through those humps making

want to get through those humps making money just isn’t enough of a motivator

money just isn’t enough of a motivator

money just isn’t enough of a motivator when you see all the challenges that are

when you see all the challenges that are

when you see all the challenges that are ahead of you very often it’s got to be

ahead of you very often it’s got to be

ahead of you very often it’s got to be something that you love doing and you

something that you love doing and you

something that you love doing and you really want to help people and you see

really want to help people and you see

really want to help people and you see that passion coming through so again

that passion coming through so again

that passion coming through so again everybody’s gone through these really

everybody’s gone through these really

everybody’s gone through these really dark times and looking at famous

dark times and looking at famous

dark times and looking at famous entrepreneurs and also connecting with

entrepreneurs and also connecting with

entrepreneurs and also connecting with other entrepreneurs who are local or

other entrepreneurs who are local or

other entrepreneurs who are local or online and and just sharing you know

online and and just sharing you know

online and and just sharing you know what you’re up to and getting their

what you’re up to and getting their

what you’re up to and getting their positive feedback in our forms we have a

positive feedback in our forms we have a

positive feedback in our forms we have a section where people are sharing their

section where people are sharing their

section where people are sharing their goals and we’ll talk about a potential

goals and we’ll talk about a potential

goals and we’ll talk about a potential option later on today to be able to

option later on today to be able to

option later on today to be able to connect with each other as well but i

connect with each other as well but i

connect with each other as well but i find this essential if I think about my

find this essential if I think about my

find this essential if I think about my mastermind groups here it’s happening

mastermind groups here it’s happening

mastermind groups here it’s happening number times a year with the different

number times a year with the different

number times a year with the different members will come up saying you know

members will come up saying you know

members will come up saying you know maybe maybe I shouldn’t do this anymore

maybe maybe I shouldn’t do this anymore

maybe maybe I shouldn’t do this anymore and they get the encouragement from the

and they get the encouragement from the

and they get the encouragement from the other members and then next month

other members and then next month

other members and then next month they’re there rocking and rolling again

they’re there rocking and rolling again

they’re there rocking and rolling again and it’s going to happen so it’s getting

and it’s going to happen so it’s getting

and it’s going to happen so it’s getting through those dark times and coming out

through those dark times and coming out

through those dark times and coming out on the other side don’t quit a mariette

on the other side don’t quit a mariette

on the other side don’t quit a mariette founder of the merit hotels successful

founder of the merit hotels successful

founder of the merit hotels successful people keep moving they make mistakes

people keep moving they make mistakes

people keep moving they make mistakes but they never quit and then chip

but they never quit and then chip

but they never quit and then chip Hawkins from EA Sports one quality of

Hawkins from EA Sports one quality of

Hawkins from EA Sports one quality of entrepreneurship is just persistence not

entrepreneurship is just persistence not

entrepreneurship is just persistence not giving up because you have roadblocks

giving up because you have roadblocks

giving up because you have roadblocks and also not giving in because other

and also not giving in because other

and also not giving in because other people tell you that you’re nuts you are

people tell you that you’re nuts you are

people tell you that you’re nuts you are nuts and you should be proud of it stick

nuts and you should be proud of it stick

nuts and you should be proud of it stick with what you believe in and that can

with what you believe in and that can

with what you believe in and that can also help you get through you know the

also help you get through you know the

also help you get through you know the hard time reading successful

hard time reading successful

hard time reading successful entrepreneurs if these guys you look up

entrepreneurs if these guys you look up

entrepreneurs if these guys you look up to or finding your own group of famous

to or finding your own group of famous

to or finding your own group of famous entrepreneurs you look up to I’m reading

entrepreneurs you look up to I’m reading

entrepreneurs you look up to I’m reading their words of advice enough story and

their words of advice enough story and

their words of advice enough story and help it

help it

help it through those dark times now this is a

through those dark times now this is a

through those dark times now this is a guy for me a sports huge company and

guy for me a sports huge company and

guy for me a sports huge company and people told the new is nuts and that’s

people told the new is nuts and that’s

people told the new is nuts and that’s gonna happen but he didn’t give up you

gonna happen but he didn’t give up you

gonna happen but he didn’t give up you didn’t quit you kept taking steps every

didn’t quit you kept taking steps every

didn’t quit you kept taking steps every day to move that business story now what

day to move that business story now what

day to move that business story now what I wanted to go through this checking the

I wanted to go through this checking the

I wanted to go through this checking the time good and still got some good time

time good and still got some good time

time good and still got some good time here creating your pitch this is so

here creating your pitch this is so

here creating your pitch this is so important and you want to do this any

important and you want to do this any

important and you want to do this any time somebody asks you what you do you

time somebody asks you what you do you

time somebody asks you what you do you have an opportunity to either win

have an opportunity to either win

have an opportunity to either win business either from them or from a

business either from them or from a

business either from them or from a potential referral from them if people

potential referral from them if people

potential referral from them if people can clearly understand what you do and

can clearly understand what you do and

can clearly understand what you do and what makes you different it’s easy for

what makes you different it’s easy for

what makes you different it’s easy for them to understand if they could use

them to understand if they could use

them to understand if they could use your services or if they can give

your services or if they can give

your services or if they can give somebody to you and I believe that

somebody to you and I believe that

somebody to you and I believe that people want to try to help each other

people want to try to help each other

people want to try to help each other out and I find that when somebody tells

out and I find that when somebody tells

out and I find that when somebody tells me what they do I’m often thinking okay

me what they do I’m often thinking okay

me what they do I’m often thinking okay could I use this person or do I know

could I use this person or do I know

could I use this person or do I know somebody who could use this person

somebody who could use this person

somebody who could use this person trying to help that person out so all

trying to help that person out so all

trying to help that person out so all starts with creating a good pitch most

starts with creating a good pitch most

starts with creating a good pitch most of the emails that I get or you know

of the emails that I get or you know

of the emails that I get or you know when I’m talking to somebody in person

when I’m talking to somebody in person

when I’m talking to somebody in person they either don’t tell me really what

they either don’t tell me really what

they either don’t tell me really what they do and how they’re different or

they do and how they’re different or

they do and how they’re different or they tell it in such a long you know

they tell it in such a long you know

they tell it in such a long you know huge paragraph or their meeting them it

huge paragraph or their meeting them it

huge paragraph or their meeting them it takes five minutes to get out there

takes five minutes to get out there

takes five minutes to get out there pitch where that time people are

pitch where that time people are

pitch where that time people are interested anymore so you have to be

interested anymore so you have to be

interested anymore so you have to be able to quickly get to them to the core

able to quickly get to them to the core

able to quickly get to them to the core message and so I’m going to work through

message and so I’m going to work through

message and so I’m going to work through this with you guys and we’re both do it

this with you guys and we’re both do it

this with you guys and we’re both do it quickly here and then hopefully you guys

quickly here and then hopefully you guys

quickly here and then hopefully you guys can take the next little bit offline and

can take the next little bit offline and

can take the next little bit offline and go through it and create your own pitch

go through it and create your own pitch

go through it and create your own pitch on your own I love this picture too

on your own I love this picture too

on your own I love this picture too unless my limit for sale cheap I ask a

unless my limit for sale cheap I ask a

unless my limit for sale cheap I ask a great pitch and so I wanted to share

great pitch and so I wanted to share

great pitch and so I wanted to share that find a way to put that picture in

that find a way to put that picture in

that find a way to put that picture in to the slides too sometimes

to the slides too sometimes

to the slides too sometimes okay so step one who do you help so you

okay so step one who do you help so you

okay so step one who do you help so you want to clear the fine the type of

want to clear the fine the type of

want to clear the fine the type of company or person that you have and

company or person that you have and

company or person that you have and there’s a number of different ways to do

there’s a number of different ways to do

there’s a number of different ways to do it I showed a couple of examples here so

it I showed a couple of examples here so

it I showed a couple of examples here so it could be the industry it could be

it could be the industry it could be

it could be the industry it could be their location if you are location

their location if you are location

their location if you are location centric or not how big they are how many

centric or not how big they are how many

centric or not how big they are how many employees they have what stage of growth

employees they have what stage of growth

employees they have what stage of growth there at what kind of demographics

there at what kind of demographics

there at what kind of demographics there’s a lot of different ways to slice

there’s a lot of different ways to slice

there’s a lot of different ways to slice up the customers but you don’t want to

up the customers but you don’t want to

up the customers but you don’t want to be the person who sells to everybody

be the person who sells to everybody

be the person who sells to everybody right that’s not a recipe for success

right that’s not a recipe for success

right that’s not a recipe for success you gotta you gotta me shout your market

you gotta you gotta me shout your market

you gotta you gotta me shout your market to start with and then if that hits a

to start with and then if that hits a

to start with and then if that hits a big then you can start expanding from

big then you can start expanding from

big then you can start expanding from there but your success will come from

there but your success will come from

there but your success will come from having strong niche so knowing from the

having strong niche so knowing from the

having strong niche so knowing from the beginning who do you help and you may

beginning who do you help and you may

beginning who do you help and you may know it but I almost never get people

know it but I almost never get people

know it but I almost never get people writing to me to say who they help is

writing to me to say who they help is

writing to me to say who they help is part of the pitch so you want to

part of the pitch so you want to

part of the pitch so you want to definitely think about it and put it in

definitely think about it and put it in

definitely think about it and put it in the next thing quickly with this is you

the next thing quickly with this is you

the next thing quickly with this is you can also provide examples so if you’re

can also provide examples so if you’re

can also provide examples so if you’re brand new then you may not be able to

brand new then you may not be able to

brand new then you may not be able to say anything but if you do have some

say anything but if you do have some

say anything but if you do have some customers especially somebody that

customers especially somebody that

customers especially somebody that somebody might recognize a name you can

somebody might recognize a name you can

somebody might recognize a name you can say we help these kinds of companies

say we help these kinds of companies

say we help these kinds of companies like and then give one or two teams

like and then give one or two teams

like and then give one or two teams means that you have helped so that

means that you have helped so that

means that you have helped so that seemed you know add to the pitch and

seemed you know add to the pitch and

seemed you know add to the pitch and again also make easy to understand who

again also make easy to understand who

again also make easy to understand who it is you’re going active okay so this

it is you’re going active okay so this

it is you’re going active okay so this is this is the exercise fill in the

is this is the exercise fill in the

is this is the exercise fill in the blank you know I help these type of

blank you know I help these type of

blank you know I help these type of people and then like that be company

people and then like that be company

people and then like that be company name and and companies the companies are

name and and companies the companies are

name and and companies the companies are optional but you definitely want to have

optional but you definitely want to have

optional but you definitely want to have the who your help as that first blank

the who your help as that first blank

the who your help as that first blank it’s up to what’s your frustration a lot

it’s up to what’s your frustration a lot

it’s up to what’s your frustration a lot of entrepreneurs they’re just talking

of entrepreneurs they’re just talking

of entrepreneurs they’re just talking about what they do but your client so

about what they do but your client so

about what they do but your client so they want to hear how you can help them

they want to hear how you can help them

they want to hear how you can help them all right so you want to focus it around

all right so you want to focus it around

all right so you want to focus it around problems that they’re facing so you’re

problems that they’re facing so you’re

problems that they’re facing so you’re not a real estate agent here we sell

not a real estate agent here we sell

not a real estate agent here we sell people’s homes your nautical in design

people’s homes your nautical in design

people’s homes your nautical in design you make people look good tie it into

you make people look good tie it into

you make people look good tie it into your customer and the challenges that

your customer and the challenges that

your customer and the challenges that they’re facing and whatever frustration

they’re facing and whatever frustration

they’re facing and whatever frustration are going through right now you could

are going through right now you could

are going through right now you could tie it into a pain point then you’re

tie it into a pain point then you’re

tie it into a pain point then you’re much more likely to get a decision fast

much more likely to get a decision fast

much more likely to get a decision fast that people want to heal their paints so

that people want to heal their paints so

that people want to heal their paints so you want to tie your marketing message

you want to tie your marketing message

you want to tie your marketing message around the frustrations of their food

around the frustrations of their food

around the frustrations of their food so think about whatever customer you

so think about whatever customer you

so think about whatever customer you have you know what are they doing that

have you know what are they doing that

have you know what are they doing that makes them bite their computer like this

makes them bite their computer like this

makes them bite their computer like this woman right what gets them so frustrated

woman right what gets them so frustrated

woman right what gets them so frustrated and how can you tie that into your your

and how can you tie that into your your

and how can you tie that into your your marketing message to them and at the end

marketing message to them and at the end

marketing message to them and at the end I’ll give you an example to of what I do

I’ll give you an example to of what I do

I’ll give you an example to of what I do so maybe give you a little bit of good

so maybe give you a little bit of good

so maybe give you a little bit of good guidelines as well moving forward so

guidelines as well moving forward so

guidelines as well moving forward so here the biggest frustration I help my

here the biggest frustration I help my

here the biggest frustration I help my clients solve is right this is huge

clients solve is right this is huge

clients solve is right this is huge because when you’re presenting a

because when you’re presenting a

because when you’re presenting a somebody somebody emails me and says I

somebody somebody emails me and says I

somebody somebody emails me and says I help these type of people and the

help these type of people and the

help these type of people and the biggest frustration I help them solve is

biggest frustration I help them solve is

biggest frustration I help them solve is this that gets me thinking right if I

this that gets me thinking right if I

this that gets me thinking right if I may not be able to i may not have that

may not be able to i may not have that

may not be able to i may not have that frustration but i may know somebody who

frustration but i may know somebody who

frustration but i may know somebody who does and just by you telling me that i

does and just by you telling me that i

does and just by you telling me that i can easily pass them on so whatever

can easily pass them on so whatever

can easily pass them on so whatever business you’re in you probably have a

business you’re in you probably have a

business you’re in you probably have a lot of competitors right if you’re a

lot of competitors right if you’re a

lot of competitors right if you’re a real estate agent or if you are your

real estate agent or if you are your

real estate agent or if you are your network marketing or you have a t-shirt

network marketing or you have a t-shirt

network marketing or you have a t-shirt company or whatever it is this is a

company or whatever it is this is a

company or whatever it is this is a million guys out there doing the exact

million guys out there doing the exact

million guys out there doing the exact same thing as you so why would I pass

same thing as you so why would I pass

same thing as you so why would I pass somebody on to you versus somebody else

somebody on to you versus somebody else

somebody on to you versus somebody else where I may also know right so the

where I may also know right so the

where I may also know right so the difference is going to be specifically

difference is going to be specifically

difference is going to be specifically explaining to me who you target and how

explaining to me who you target and how

explaining to me who you target and how you help what frustrations you solve

you help what frustrations you solve

you help what frustrations you solve that gets me thinking and it also lets

that gets me thinking and it also lets

that gets me thinking and it also lets me give you more qualified prospects I

me give you more qualified prospects I

me give you more qualified prospects I know exactly what you’re looking for and

know exactly what you’re looking for and

know exactly what you’re looking for and how you help this alone will solve a lot

how you help this alone will solve a lot

how you help this alone will solve a lot of your challenges what I want to take

of your challenges what I want to take

of your challenges what I want to take it a step further next what relief do

it a step further next what relief do

it a step further next what relief do you offer so what do you do that’s

you offer so what do you do that’s

you offer so what do you do that’s different or that’s better than

different or that’s better than

different or that’s better than everybody else as much as you can you

everybody else as much as you can you

everybody else as much as you can you can tie that into your passion again in

can tie that into your passion again in

can tie that into your passion again in your story we talked about the first

your story we talked about the first

your story we talked about the first rule from this slide was about them be

rule from this slide was about them be

rule from this slide was about them be different and be you pile it into your

different and be you pile it into your

different and be you pile it into your message the type of relief that you can

message the type of relief that you can

message the type of relief that you can offer then again you’re making it

offer then again you’re making it

offer then again you’re making it believable right so if you say well I

believable right so if you say well I

believable right so if you say well I help you know high net worth individuals

help you know high net worth individuals

help you know high net worth individuals XYZ whatever you need them to do there’s

XYZ whatever you need them to do there’s

XYZ whatever you need them to do there’s a lot of people again you may have

a lot of people again you may have

a lot of people again you may have similar messaging what if you could tie

similar messaging what if you could tie

similar messaging what if you could tie it into why you’re unique and why you

it into why you’re unique and why you

it into why you’re unique and why you started the business and how passionate

started the business and how passionate

started the business and how passionate you are about it it makes it more

you are about it it makes it more

you are about it it makes it more believable so you want to mention the

believable so you want to mention the

believable so you want to mention the step three the relief you offer so fill

step three the relief you offer so fill

step three the relief you offer so fill in the blank is your exercise to relief

in the blank is your exercise to relief

in the blank is your exercise to relief i offer my clients is and usually it’s

i offer my clients is and usually it’s

i offer my clients is and usually it’s it’s it’s related to the pain right the

it’s it’s related to the pain right the

it’s it’s related to the pain right the frustration of the pain they have

frustration of the pain they have

frustration of the pain they have the opposite how do you actually go

the opposite how do you actually go

the opposite how do you actually go about solving that frustration or peanut

about solving that frustration or peanut

about solving that frustration or peanut they have

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